Imagine a world where your message doesn't just get heard, but truly felt. What if you could make even the most intricate concepts instantly clear and engaging? I am here today to show you how. In this article, what we'll uncover is the transformative power of animated explainer videos. We'll explore how these dynamic visuals can boost engagement, simplify complex information, and leave a lasting impact on your audience. Prepare to be amazed by the results; let's look at the numbers.
87% of marketers say that video has increased traffic to their websites.
79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
These numbers highlight the undeniable impact of video marketing, particularly the effectiveness of animated explainers in driving conversions and boosting brand awareness. Animated explainer videos bridge the gap between complex information and audience understanding, transforming confusion into clarity. We've curated 30 Impactful Animated Marketing Explainer Video examples that immediately commanded our attention and generated excitement.
EasyWP's Animated Marketing Explainer Video masterfully communicates its value proposition with a touch of visual wit and whimsy. The animation cleverly uses an isometric perspective, presenting a stylized internet highway filled with the potential projects that WordPress can create. Yet, the video doesn't shy away from acknowledging the technical roadblocks.
The characters journey on the EasyWP platform is not just visually engaging; it's a symbolic representation of a frictionless experience. By showing how EasyWP handles the technical heavy lifting, the video empowers viewers to imagine focusing on what truly matters building their online presence. This is a perfect example of a video that speaks directly to the needs and desires of its target audience, making a strong case for choosing EasyWP.
What We Can Learn
Create a visual journey that demonstrates how your product simplifies complex processes, boosting viewer engagement.
Finding accurate information can be a daunting task, especially when you're trying to make informed decisions that impact your business. But with the help of the right tools, you can quickly and easily access the credible information you need to make confident decisions. This Animated Marketing Explainer Video is a fantastic example of how to illustrate the benefits of a product while keeping viewers engaged. The use of simple, yet effective animation, combined with clear, concise messaging, make this video a must-watch for anyone looking to understand how to make the right choices.
It's clear that the video is targeted towards professionals who are constantly seeking information to support their decision-making process. The video successfully illustrates the value proposition of the product by highlighting its features and benefits, while also emphasizing the frustration that can be experienced when struggling to find credible and relevant information. The use of vibrant colors, simple animations, and a concise script make this a memorable and informative video that leaves a lasting impression on the viewer.
What We Can Learn
Keep it concise; attention spans are short, so get to the point quickly.
3. Schneider Electric 2D Animated Marketing Example
Electrical infrastructure is complex, and that's why we developed this solution. It's about harnessing the power of digital transformation to create a more efficient and reliable system. We've designed a system that connects every aspect of your electrical infrastructure, from the smallest component to the largest network. This allows you to access crucial information at your fingertips, making managing your electrical infrastructure a breeze.
Our **Animated Marketing Explainer Video** showcases a seamless blend of visual storytelling and technical expertise. We illustrate how our digital interfaces, native connectivity, and AI-powered analytics work together to empower users with real-time data insights and remote control capabilities.
What We Can Learn
Craft a compelling narrative arc; viewers will feel the transformation.
Atlas presents an Animated Marketing Explainer Video that masters the art of showcasing software functionality with style. The video opens with a chaotic swirl of messages, instantly relatable to anyone overwhelmed by information overload. It then smoothly transitions to introduce Atlas, a teamwork directory that brings order to the chaos.
Screen recordings of the sleek UI demonstrate how Atlas manages projects, goals, and teams. Crisp narration, complemented by upbeat music, guides viewers through the key features, emphasizing the benefits of asynchronous communication and the elimination of unnecessary meetings. The result? A compelling demo that inspires viewers to simplify their own workflows.
What We Can Learn
Clearly demonstrate how your software streamlines workflows, leading to user adoption.
5. Dun & Bradstreet Minimalist Animated Business Video
In this animated marketing explainer video, visual clarity meets a sophisticated design aesthetic. We all recognize the challenges of inconsistent data, and this video captures the frustration perfectly. Dun & Bradstreet's solution is presented with an elegant simplicity, streamlining complex processes into a coherent visual narrative.
The dynamic animation, paired with compelling graphics and a modern soundtrack, keeps the audience captivated. This video sets a new standard for visually explaining complex business solutions.
What We Can Learn
Visually demonstrate problem-solving. this boosts viewer confidence.
In this animated marketing explainer video, we see how Syncsort simplifies complex data management challenges. The visuals effortlessly guide us through their key offerings, highlighting the design once, deploy anywhere approach. The 2D motion graphics, combined with the dynamic transitions and vibrant color palette, create an aesthetically pleasing experience.
We all appreciate how the video seamlessly integrates device mockups, showcasing data access across different platforms. The upbeat music track and professional voiceover enhance the overall message, inspiring confidence in Syncsorts expertise. This example demonstrates how an animated explainer can effortlessly communicate complex ideas.
What We Can Learn
Design your video to tell a story, making it memorable and engaging.
The animation in this animated marketing explainer video stands out for its clarity and charm. From the watering can in action to the close-up of a hand testing the soil, each scene is a delightful micro-story in itself. We loved how even small details, like the watch showing the ideal watering time, reinforce the core message effectively. The cheerful music and color palette create an inviting atmosphere that genuinely inspires us to nurture our own gardens with Miracle-Gro's guidance.
What We Can Learn
Craft micro-stories within each scene to boost viewer engagement and memorability.
We admire this animated marketing explainer video for Freshdesk Contact Center. The opening visuals of an overflowing hourglass overflowing with data immediately sets the stage for the common problem of information overload. We all recognize the frustrating scenarios depicted searching for notes and re-listening to lengthy recordings.
The video seamlessly transitions into a demonstration of the solution: Freshdesk's post-call transcripts. The UI is brought to life with dynamic animation and vibrant colors, making even the technical details visually engaging. This showcases the core features in a way that's easy to understand and leaves viewers wanting to experience the simplicity and efficiency for themselves.
What We Can Learn
Start with a problem your audience instantly understands, then smoothly show the solution.
In this animated marketing video, we admire the modern, abstract approach Radix takes to illustrate the challenges of traditional finance and the transformative power of DeFi. The opening scenes cleverly depict the inefficiencies and costs using dynamic shapes and motion, instantly grabbing our attention.
Radixs focus on Access, Liquidity, and Choice, visualized with bold graphics and typography, provides a clear understanding of its value proposition. We love how the sleek animations and transitions seamlessly blend the abstract with the informational, creating a sophisticated and engaging experience that resonates with DeFi enthusiasts.
What We Can Learn
Bold graphics and clear typography make your message memorable and impactful.
The innovative approach of this explainer video immediately grabs our attention, showcasing Rx EDGE's unique pharmacy-based marketing solution. We see the challenge of reaching patients in today's saturated media landscape addressed head-on. The simple, yet effective, story of Dave's journey underscores the impact of targeted information at the right time and place. The strategic integration of 2D animation and real-world context brings the value proposition to life. The call to action is clear, inviting viewers to begin their own success stories with Rx EDGE.
What We Can Learn
Combine animation styles for a unique look that grabs attention and sticks with viewers.
11. VISA Animated Marketing Explainer - Increase engagement implicitly
The vibrant energy of this Visa Direct marketing explainer captures attention from the first frame. With stylish motion graphics and a compelling narrative, we all are drawn into the world of faster, more efficient payments. We have ever seen such great use of animated line art and minimalist design.
The video effortlessly communicates the value proposition of Visa Direct's push-to-card technology, highlighting its speed, simplicity, and security. By showcasing diverse use cases, from international transfers to merchant settlements, the video effectively resonates with a wide range of viewers. This brilliant marketing explainer inspires businesses to embrace the future of payments.
Globitex is introducing a new solution that lets you make payments and get paid using cryptocurrency. This video is designed to highlight the advantages of using the EURO Wallet.
Video Design - The EURO Wallet is presented as a simple and easy to use product, achieved through bright colors, clean graphics, and minimalist designs. The video uses animated 3D graphics, simple language, and straightforward messaging, making it accessible to a broad audience.
This Animated Marketing Explainer Video uses clear icons, simplified graphics, and a conversational tone to educate viewers. The video's clean and modern visual style communicates that Globitex is a reliable and trustworthy company. The friendly and inviting tone reinforces the message that Globitex is an approachable and easy to use service.
Back Market is a global marketplace that provides refurbished tech, promoting sustainability and affordability over buying new products. This video is designed to raise awareness about the growing problem of e-waste and to introduce a more sustainable option.
Video Design - The video utilizes a dark minimalist design, focusing on clean lines and a sleek aesthetic. It showcases a combination of graphics and text, creating a clean and modern look. The color palette is limited to black and a vibrant green, highlighting the brand's commitment to sustainability. The video adopts the style of Animated Marketing Explainer Video, aiming to educate viewers about e-waste and showcase the benefits of choosing a refurbished phone.
The video effectively communicates the message using simple but powerful visuals. It highlights the problem of e-waste through images of a landfill and the silhouette of a phone, representing the growing issue. The introduction of the new phone creates a strong sense of anticipation and excitement, aligning with the tone of a technology launch. By presenting a simple solution, the video inspires viewers to consider a more sustainable option. The green color used throughout the video represents the brand's commitment to the environment and reinforces the message of sustainability.
Logicom is a distribution company that works with Cisco Meraki. This video is designed to promote the Value Proposition of Cisco Meraki for businesses moving their operations to the cloud.
Video Design - This Animated Marketing Explainer Video uses a clean and minimalist design style. The use of green and white colors throughout the video helps to create a professional and calming atmosphere. The video uses simple animated graphics that are easy to understand and engage viewers.
The video does a good job of using bold and bright graphics to help highlight the challenges that businesses face when moving to the cloud, making the content visually engaging for the viewer. The video concludes with the message of Logicom's solution, Cisco Meraki, providing a full-stack IT solution to help their customers succeed in the cloud. The overall tone of the video is confident and positive, which helps to build trust with potential customers.
ManageEngine offers a unified solution for managing and securing a wide range of endpoints, including desktops, laptops, servers, mobiles, and IoT devices. This video is designed to introduce the features and benefits of the solution and highlight its role in enhancing the digital employee experience.
Video Design - The video features simple, engaging visuals that capture the attention of the target audience. Using clean, modern graphics, the video employs a familiar Animated Marketing Explainer Video style, using flat, cartoon-like characters that represent the everyday office environment, focusing on security, automation, and employee experience. The video utilizes a blend of static visuals and animation, with a focus on vibrant, bright colors and clean lines to create a visually appealing and engaging experience.
The video effectively communicates the challenges of managing diverse endpoints, portraying the IT team's responsibilities and the pressure they face. The cartoon-like animation style, combined with the clear and concise narration, creates a tone that is both informative and lighthearted, making the information easily digestible for a broad audience. The use of visual cues, such as the notifications and the checkmarks, effectively reinforces the message and emphasizes the value proposition of the solution, showcasing how the solution can alleviate the burdens on the IT team and streamline their workflows.
This animated marketing explainer video is a visual masterpiece, using simple, bright, and colorful graphics to engage viewers. Clean lines, bold text, and clear icons work together to create a compelling narrative that focuses on waste management and compliance services.
Video Design - The visual style effectively communicates the objective, emphasizing how the partnership helps retailers efficiently classify and dispose of waste. The video uses a positive, informative, and upbeat tone to highlight the benefits of the partnership.
The video effectively uses animation and visuals to illustrate the complex process of waste management in a simple and engaging way. This approach makes the information accessible and understandable for a wide audience, which is crucial for a successful marketing campaign.
Avast Business patch management solution helps protect businesses against cyber threats. It's a powerful tool that can help businesses stay ahead of the curve when it comes to security.
Video Design - Whiteboard Animation Video is a great way to visually represent complex security threats, such as data breaches, downtime, and revenue loss. The use of vibrant colors and simple animation grabs the viewer's attention, while the clear and concise narrative delivers the message of security solutions in a non-threatening way.
The tone is positive and confident, suggesting that the company is a reliable partner for cybersecurity. The combination of engaging graphics, clear narrative, and a positive tone effectively conveys the message that patch management can help businesses stay protected from cyber threats.
We find ourselves captivated by the sheer clarity of this animated marketing explainer video. Fit2Work's core message resonates deeply: minimizing hiring risks through thorough screening. The video flawlessly demonstrates the platform's ease of use, making background checks feel surprisingly approachable.
The compelling visuals, from the tightrope walker to the magnifying glass scrutinizing applications, instantly convey the importance of due diligence. We love how the animation effortlessly guides viewers through the process, showcasing Fit2Works extensive range of checks and regulatory compliance focus. This video serves as an excellent example of conveying a powerful message with concise and engaging visuals.
What We Can Learn
Choose visuals that evoke emotion; this creates a memorable experience and increases engagement.
This Animated Marketing Explainer Video is a powerful tool for showcasing a product designed to simplify user experience across digital platforms. It effectively communicates the product's benefits, leaving a lasting impression on viewers.
Video Design - The clean, minimalist aesthetic perfectly complements the product's objective. Vibrant gradients and subtle animations add dynamism without overwhelming the viewer. A dark background with contrasting bright elements ensures optimal visibility, drawing attention to the key message. Geometric shapes and smooth transitions enhance the modern, sophisticated feel.
This video's design style successfully aligns with the product's core value proposition of simplifying the digital experience. The visual elements work harmoniously to create a visually appealing and informative presentation that effectively communicates the product's benefits and leaves a lasting impression on the viewer.
We love how this animated marketing video from PwC quickly establishes its subject matter€”the evolving global tax landscape and the critical OECD's Pillar Two€”using a dynamic pixelated world map. The seamless integration of 2D motion graphics, including informative icons and clear text overlays, delivers complex information effectively within a concise timeframe. The video beautifully showcases the innovative Pillar Two Engine interface, highlighting its user-friendly design and powerful features. The graph visualization of data relationships provides a compelling glimpse into the tool's analytical capabilities, making it a standout example of effective visual storytelling.
This animated marketing video excels at demonstrating the value proposition of PwC's Pillar Two Engine. By showcasing a real-world application of the software, with a focus on its user interface and data visualization, the video convinces viewers of its potential to simplify complex tax calculations. The clear call to action and website link encourage immediate engagement, making this a highly effective example of how a short, animated video can drive significant impact.
What We Can Learn
Craft a concise narrative that keeps viewers hooked until the end.
If you're looking for an Animated Marketing Explainer Video example, look no further than this inspiring piece celebrating the GOAT. This video cleverly uses animation to showcase legendary athletes like Jordan, Messi, and Williams, illustrating the essence of Greatest Of All Time. The silhouette animation style elegantly captures their iconic moves while keeping the focus on the core message.
What makes this example stand out is the emotional connection it forges. Its not just about statistics; its about the people's recognition. The video culminates with a powerful message: A title backed by the stats, but only awarded by the people, leaving viewers with a sense of awe and inspiration.
What We Can Learn
Let your animation tell a story, creating a memorable experience that converts.
Clever Devices offers an Electric Vehicle Management System EVMS that enables managing all vehicles within one system. The video is designed to introduce their EVMS solution and highlight its benefits.
Video Design - The video is an Animated Marketing Explainer Video showcasing a seamless transition from traditional vehicles to EVs. The video employs a flat design style, with bright colors and clean lines. The use of bold colors and minimalist graphics creates an engaging and visually appealing experience.
The visual style of the video is well suited for communicating the objective of seamlessly transitioning to EV vehicles. The video successfully showcases how Clever Devices integrates EV management seamlessly into their existing ITS platform, resulting in a smooth and efficient process. The video's cheerful and optimistic tone reassures viewers that adopting EVs is achievable and beneficial.
AdHive is a platform that uses AI and blockchain technology to automate the process of interacting with bloggers, saving time and effort for advertisers. The video is designed to showcase how AdHive simplifies the process of advertising campaigns.
Video Design - The video utilizes a minimalist animated style to present the product and features, using bright colors and simple geometric shapes to create a visually engaging and memorable Animated Marketing Explainer Video. Animation makes the information easy to understand and digest, capturing the attention of the viewer.
The video employs a fast-paced narrative, effectively showcasing the benefits of using AdHive. The simplicity of the design and the use of animation to illustrate the process create a clear and concise message, demonstrating how AdHive makes it easier for advertisers to launch effective video advertising campaigns. The tone of the video is informative and encouraging, highlighting the benefits and value of the platform.
Boyd is a company focused on sustainable, engineered material and thermal solutions. The goal of this video is to showcase how Boyd helps customers develop innovative products.
Video Design - This video is an Animated Marketing Explainer Video, using bold and vibrant colors to attract the viewer's attention. Clean lines and 3D design make this video engaging.
The visual style highlights the technical aspects of Boyd's expertise, while remaining engaging and accessible for a wide audience. Bold graphics, combined with a fast pace, create a sense of excitement and energy.
FireMon automation is a smart security process automation solution. This solution enables organizations to automate their security processes, from design to implementation, with a confidence level that is built into the solution.
Animated Marketing Explainer Video - This video uses colorful and modern visuals to explain the levels of automation. The video begins with an isometric illustration of a building and different departments, each connected to a central platform that represents automation. The video uses a combination of animated 3D illustrations and simple, well-designed graphics to bring the various levels of automation to life.
This video uses a bright and colorful tone to portray the benefits of automation. The visual design effectively drives the video goal by highlighting the various levels of security automation.
UOB is a bank that provides financial services to customers. This video introduces a new product called the LockAway Account. It aims to highlight the security benefits and flexibility of this account.
Animated Marketing Explainer Video - This video uses bright and engaging visuals that effectively communicate the key features of the LockAway Account. Clean white graphics, with bright blue backgrounds, make for a clear visual experience. The animations are simple but effective, with a focus on security and convenience, which are essential aspects of the product. Icons, such as a lock and a shield, visually represent these key features.
The video effectively communicates its objective of encouraging customers to open a LockAway Account through its upbeat tone and clear visuals. The video uses a combination of visuals and voiceover to quickly highlight the key benefits of the account, such as added security, flexibility in amount deposited, and ease of access. It builds trust by using reassuring visuals, which strengthens the message, making the product appealing.
CSL is a global specialty biotherapeutics company that develops innovative biotherapies to help people live full lives. This video is designed to highlight CSL's commitment to developing life-saving solutions.
Animated Marketing Explainer Video - This video is a vibrant animated storytelling explainer video. The animation style is bright and simple, featuring icons, bold colors, and smooth transitions. The timeline format helps illustrate CSL's long history of innovation and commitment to the health of patients.
The visual style effectively communicates the video's objective. The use of animation highlights the innovative nature of CSL's work. The bright colors and simple icons make the video engaging and accessible to a wide audience. The video's tone is positive and uplifting, emphasizing the positive impact CSL has on the lives of its patients.
Citrix DaaS is a secure way to manage your data and resources. It is designed to show the various security features that come with DaaS.
Animated Marketing Explainer Video This video utilizes a minimalistic style that emphasizes the key features of the product. It uses blue color as a primary visual element, reflecting the brand's color palette. Simple illustrations, icons, and transitions create an engaging and easy-to-follow visual experience.
The video effectively portrays the security benefits of DaaS by showcasing its features and compliance standards, emphasizing how it can secure your data and resources. It uses a clean, modern style with simple animations to highlight the key security features. The video's tone is confident and reassuring, highlighting the security and control DaaS offers. This video effectively uses simple, yet well-crafted graphics and visuals to communicate the video's goal and reinforce the message that DaaS is the secure solution you need.
This animated marketing explainer video is a powerful tool for showcasing the benefits of a comprehensive management solution for your entire IT estate. It uses a clean and minimal design style, focusing on simple graphics and animation to highlight the key features of the solution. This approach effectively conveys the problems of managing a patchwork of tools, uses simple animation to highlight each IT venue, and ultimately showcases the benefits of simplifying and unifying IT management.
Video Design - The video uses animation to present the different IT venues within an organization, effectively highlighting the challenges of managing these disparate environments. The visual style is clean and professional, emphasizing clarity and simplicity. This design resonates with IT professionals who are facing the challenges of managing a complex and fragmented IT estate.
The video effectively communicates the need for a unified management solution and demonstrates the power of bringing order to chaos and streamlining operations. The tone of the video is professional and informative, making it a compelling tool for engaging your target audience.
Blend is a company that provides digital mortgage solutions. The video is designed to simplify the home buying process for customers using a digital mortgage.
Video Design - This video uses a simple, modern animation style that is visually appealing and easy to understand. The animations are smooth and engaging, using minimal graphics, and bright colors. The Animated Marketing Explainer Video showcases a stylized, and easy to understand concept of dividends, which is a helpful visual representation for financial education.
The visual style of the video is effective in communicating the message of simplified mortgage buying. The animation style emphasizes the ease and efficiency of digital mortgages, providing a visual representation of a complex topic, making it easily digestible for a wide audience. The video adopts a lighthearted, educational, and engaging tone, using humor and relatable scenarios to connect with its viewers.
FAQ
How can an animated explainer video help me achieve my specific marketing objectives?
Explainer videos clarify your message, boosting engagement and conversions by simplifying complex ideas and showcasing brand personality.
What are the different styles of animated explainer videos, and which one is best suited for my brand?
Diverse styles, from minimalist to dynamic, tailored to your brand and audience. An initial consultation helps determine the perfect fit.
How much does it typically cost to produce a high-quality animated explainer video?
High-quality explainer videos typically cost $1,000-$6,000, depending on complexity and length.
What is the typical production timeline for an animated explainer video?
Production timelines usually range from 3-8 weeks, depending on project scope and revisions.
How can I ensure the animated explainer video effectively communicates my brand message?
Collaborative processes throughout production ensure your message is clear, concise, and resonates with your target audience.
What are some best practices for scripting an engaging animated explainer video?
Engaging scripts focus on a single core message, using clear language and storytelling to captivate viewers.
How can I find a reputable animation studio to create my explainer video?
Choose studios with proven track records, diverse portfolios, and transparent communication. Request client testimonials and references.
What kind of input do I need to provide to the animation studio during the production process?
Expect guidance through each stage, providing feedback on scripts, storyboards, style, and animation.
How can I use my existing brand assets (logo, colors, fonts) in the animated explainer video?
Existing brand assets are seamlessly integrated, ensuring brand consistency and recognition.
How can I make sure the animation style aligns with my target audience?
Target audience analysis tailors the animation style to their preferences and demographics.
What are the key elements of a successful animated explainer video?
Optimal length: 60 seconds to 2 minutes, depending on message complexity.
How can I adapt a successful explainer video style from another company to fit my own brand?
Adapting styles requires careful consideration of brand identity and target audience. Create a unique interpretation.
What are the benefits of using an animated explainer video over other video formats? (Focusing on creative and communication advantages, not ROI or distribution)
Animated explainers offer creative flexibility for abstract visualization and dynamic storytelling, surpassing live-action limitations.
How can I use an animated explainer video to simplify complex concepts for my audience?
Visual metaphors, simplified diagrams, and step-by-step animations break down complex concepts into digestible chunks.
How to plan and optimize Animated Marketing Explainer Videos?
Strategic Simplicity: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu. Advids applied this wisdom to a healthcare client's video. By focusing on a single, core benefit – reduced patient wait times – and visually demonstrating the process, we achieved a 20% increase in appointment bookings.
Actionable: Define clear objectives and align visuals to support the core message.
Authenticity in Messaging: "We tell ourselves stories in order to live." - Joan Didion. Advids believes in the power of authentic storytelling. For a non-profit client, we developed an animated explainer video sharing real stories of impact, resulting in a 15% rise in donations.
Actionable: Connect with audience emotionally by showcasing genuine human experiences.
Creative Exploration: "Creativity is just connecting things." - Steve Jobs. Advids fosters this connection. For a food delivery service client, we used vibrant visuals and playful animations to highlight the ease and convenience of their platform, leading to a 10% increase in app downloads.
Actionable: Explore unexpected connections to create memorable and engaging content.
Customer-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids prioritizes user experience. For an e-commerce client, we created an animated explainer video demonstrating the seamless checkout process, resulting in a 5% increase in sales conversions.
Actionable: Prioritize user experience by simplifying complex processes through clear visuals.
Data-Driven Iteration: "In God we trust. All others must bring data." - W. Edwards Deming. Advids values data-driven decision-making. For a gaming client, we analyzed user behavior data to optimize the video's call to action, leading to a 8% increase in click-through rates.
Actionable: Analyze performance metrics and iterate on content to maximize impact.
Why Advids for Animated Marketing Explainer Video?
At Advids, we create high-quality, original Animated Marketing Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated Marketing Explainer Video creation. Over 320 of these projects have been specifically Animated Marketing Explainer Videos. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Marketing Explainer Videos. Customized Solutions: Whether you need a simple explainer video, character animation, or a complex Animated Marketing Explainer Video production, we tailor each project to your specific requirements. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Animated Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Marketing Explainer Video?
An Animated Marketing Explainer Video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise manner. It's a powerful tool for capturing attention, simplifying complex information, and driving conversions. These videos are often used to introduce new products or services, explain complex features, or tell a brand's story.
Animated Marketing Explainer Videos can be used for a wide range of purposes, including product launches, brand storytelling, educational content, customer testimonials, and social media marketing. They are particularly effective for B2B marketing, where they can be used to demonstrate complex products or services, share industry insights, and build trust with potential customers.
What do top Animated Marketing Explainer Videos have in common?
Whiteboard Animation - A simple yet engaging style that uses hand-drawn illustrations on a whiteboard.
Motion Graphics - A dynamic style that utilizes visual elements like text, shapes, and icons.
2D Animation - A versatile style that involves creating animated characters and objects in a two-dimensional space.
3D Animation - A realistic and immersive style that allows for complex scenes and detailed visuals.
Kinetic Typography - A style that focuses on animating text to create a visually engaging and memorable experience.
Visual Storytelling - A captivating approach that uses visuals to tell a story and convey a message.
Clear Call to Action - A direct instruction that encourages viewers to take the next step.
Engaging Characters - Relatable and memorable characters that bring the story to life.
Compelling Hook - A captivating opening that grabs attention and sets the tone.
Problem-Solution Structure - A classic narrative that identifies a problem and presents a solution.
Brand Consistency - A cohesive visual style and messaging that reinforces brand identity.
Target Audience Focus - Content tailored to the specific needs and interests of the intended viewers.
What makes Animated Marketing Explainer Video effective?
Exceptional Animated Marketing Explainer Videos are driven by a clear understanding of the target audience and their needs. They aim to simplify complex information and make it easy for viewers to understand and remember.
Conversational Animated Marketing Explainer Videos are designed to engage viewers and keep them interested. They use a combination of visuals, animation, and storytelling to create a memorable experience.
Methods for creating effective Animated Marketing Explainer Videos include using a clear and concise narrative, incorporating engaging visuals, and including a strong call to action. These videos should be tailored to the specific needs and interests of the target audience, and they should be distributed through channels where they are likely to be seen.
How long should your Animated Marketing Explainer Video be?
Strategic Animated Marketing Explainer Videos are designed to be concise and impactful, delivering the key message within a limited timeframe. The ideal length will vary depending on the video's purpose and target audience.
Techniques to determine the optimal length for your Animated Marketing Explainer Video include considering the complexity of the topic, the attention span of your target audience, and the platform where the video will be shared.
Pre-Production Considerations
What is the primary goal of the video?
What is the target audience's attention span?
What is the ideal length for the chosen platform?
What is the complexity of the message?
How much information needs to be conveyed?
What is the desired pace of the video?
What is the overall tone and style of the video?
How to create Animated Marketing Explainer videos?
The creation of Animated Marketing Explainer Videos involves a multi-step process that begins with planning and ends with distribution. It's essential to have a clear understanding of your target audience, your message, and your goals.
Methods for creating effective Animated Marketing Explainer Videos include using a clear and concise narrative, incorporating engaging visuals, and including a strong call to action. These videos should be tailored to the specific needs and interests of the target audience, and they should be distributed through channels where they are likely to be seen.
Pre-Production
Define target audience
Develop a clear narrative
Choose an animation style
Create a storyboard
Write a script
Select voiceover talent
Production
Storyboard to animation
Animation to video
Add music and sound effects
Edit and refine the video
Add call to action
Final render and export
Unlocking Engagement with Animated Videos
Animated Marketing Explainer Videos
Animated Marketing Explainer Videos offer a dynamic and engaging way to connect with your audience, transforming complex information into easily digestible content.
Boosting Engagement:
Unlike static text or images, animation captivates viewers with movement and storytelling.
This Visual Appeal holds attention longer, leading to higher engagement rates and increased message retention.
Improving Comprehension:
Complex ideas can be simplified through animation.
Visual metaphors, step-by-step processes, and engaging characters make even the most Intricate Concepts easier to grasp and remember.
Studies have shown that visuals significantly improve information retention compared to text alone.
When viewers encounter your brand again, they're more likely to remember the engaging video experience.
Driving Conversions:
By clearly communicating your Value Proposition and incorporating compelling calls to action, Animated Videos can effectively drive conversions.
Whether it's encouraging website visits, sign-ups, or purchases, animation can motivate viewers to take the desired next step.
Increasing ROI:
Animated videos can be a cost-effective marketing tool, especially when compared to traditional methods like Live-Action Video production.
Their versatility allows for repurposing across various platforms, maximizing your investment and potentially yielding a higher return.
Customer Support Through Animation
Animated Marketing Explainer Videos are a valuable asset for enhancing customer support by providing clear and concise solutions to common queries and concerns.
Onboarding New Customers:
Welcome new customers with Engaging Videos that guide them through the initial setup and usage of your product or service.
This reduces the learning curve and fosters a positive first impression.
For example, a SaaS company can create a video demonstrating how to navigate their platform and access key features.
Explaining Complex Features:
Simplify complex features and functionalities through animation, making them easier for customers to understand and utilize.
Instead of lengthy text manuals, a video can visually demonstrate how a feature works, increasing user adoption and satisfaction.
Troubleshooting Common Issues:
Develop videos that address common customer issues, providing step-by-step solutions.
This empowers customers to resolve problems independently, reducing the burden on your support team and improving customer satisfaction.
Promoting Self-Service:
Encourage customers to find answers to their questions independently through a library of explainer videos.
This fosters self-sufficiency and reduces the need for direct support interactions.
Building Trust and Credibility:
High-quality animated videos demonstrate your commitment to providing excellent customer support.
This builds trust and credibility with your customers, fostering stronger relationships.
Animated Styles for Your Product Launch
Whiteboard Animation:
This style uses hand-drawn illustrations on a whiteboard to create a simple yet engaging visual experience. It's ideal for explaining complex concepts in a straightforward and approachable manner.
Motion Graphics:
Motion graphics utilize dynamic visual elements, such as text, shapes, and icons, to create a visually appealing and informative video. This style is effective for conveying data, statistics, and abstract concepts.
2D Animation:
This style involves creating animated characters and objects in a two-dimensional space, offering a wide range of creative possibilities. It's suitable for storytelling, character-driven narratives, and creating a more playful and engaging experience.
3D Animation:
3D animation creates realistic and immersive experiences, allowing for complex scenes and detailed visuals. This style is ideal for showcasing products, demonstrating functionalities, and creating a sense of depth and realism.
Kinetic Typography:
This style focuses on animating text to create a visually engaging and memorable experience. It's effective for highlighting key messages, quotes, and creating a dynamic visual rhythm.
Crafting Winning Explainer Videos
A winning strategy for your Animated Marketing Explainer Video involves careful planning and execution to ensure it effectively achieves your marketing goals and resonates with your target audience.
Define Your Target Audience:
Clearly identify your ideal viewer.
Understand their demographics, psychographics, needs, and pain points.
This knowledge will guide your Messaging and creative choices.
Set Clear Objectives:
Determine what you want to achieve with your video.
Is it increased brand awareness, lead generation, or product education?
Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives will help you track progress and measure success.
Develop a Compelling Storyline:
Craft a narrative that captures attention, conveys your message effectively, and resonates with your target audience.
Consider using a problem-solution structure, a relatable character journey, or a humorous approach to engage viewers.
Consider the tone, message, and desired visual aesthetic when making your choice.
Optimize for Different Platforms:
Ensure your video is optimized for various platforms, including social media, websites, and email marketing.
Consider different aspect ratios, video lengths, and captioning requirements for each platform.
Track and Analyze Results:
Monitor key metrics, such as engagement, conversions, and website traffic, to measure the effectiveness of your video.
Use this data to refine your strategy and optimize future videos for better performance.
Unlocking the Power of Animated Explainer Videos
Product Launches:
Introduce new products or features to your audience in an engaging and informative way. Showcase the product's functionalities, benefits, and unique selling points through animation.
Brand Storytelling:
Share your brand's story and values, building Emotional Connections with your audience. Use animation to bring your brand's origin, mission, and personality to life.
Educational Content:
Explain complex concepts or processes in a clear and concise manner. Animation can simplify intricate topics, making them easier for your audience to understand and remember.
Customer Testimonials:
Showcase positive customer experiences and Build Trust in your brand. Animate customer stories and Testimonials to create a more engaging and impactful message.
Social Media Marketing:
Create short and engaging videos for social media platforms to increase reach and engagement. Tailor your videos to each platform's specific format and audience preferences.
Crafting Compelling Explainer Videos
Hook: Start with a captivating hook that grabs attention within the first few seconds. This could be a surprising statistic, a relatable question, or a visually striking scene.
Problem Statement:Clearly Articulate the Problem your product or service solves. Establish relevance for your audience by demonstrating that you understand their challenges.
Solution Presentation: Introduce your product or service as the solution to the problem, highlighting its key features and benefits. Focus on how it addresses the pain points you previously identified.
Call to Action: End with a clear and compelling call to action. Encourage viewers to take the next step, whether it's visiting your website, requesting a demo, or making a purchase.
Brand Reinforcement: Throughout the video, subtly reinforce your brand identity through visuals, messaging, and tone. Maintain consistency with your brand colors, logo placement, and overall brand voice.
Crafting Captivating Explainer Videos
Designing an Animated Marketing Explainer Video requires careful consideration of various factors to ensure it effectively communicates your message and resonates with your target audience.
Visual Style:
Choose a visual style that aligns with your brand identity and resonates with your target audience.
Consider whether a minimalist, illustrative, or cartoonish style best suits your brand and message.
Color Palette:
Select a color palette that is visually appealing, conveys the right emotions, and reflects your brand.
Use colors that are consistent with your brand guidelines and evoke the desired mood.
Typography:
Use clear and legible fonts that are easy to read and enhance the overall visual appeal.
Choose fonts that are consistent with your brand and complement the animation style.
Animation Style:
Select an animation style that complements the visual style and effectively conveys your message.
Consider whether 2D animation, 3D animation, or motion graphics best suits your needs.
Sound Design:
Choose music and sound effects that enhance the overall experience and create the desired mood.
Use music that is appropriate for your target audience and complements the animation style.
Crafting Compelling Explainer Stories
A Compelling Storyline for an Animated Marketing Explainer Video is essential for capturing attention, conveying your message effectively, and resonating with your target audience.
Key Elements of a Compelling Storyline:
Hook: Start with a captivating hook that grabs attention and sets the tone for the video. This could be a relatable question, a surprising statistic, or a humorous scenario.
Problem Statement: Clearly articulate the problem your product or service solves, establishing relevance for your audience. Emphasize the pain points and challenges your target audience faces.
Solution Presentation: Introduce your product or service as the solution to the problem, highlighting its key features and benefits. Demonstrate how your solution addresses the problem and improves the lives of your customers.
Customer Journey: Illustrate how your product or service helps customers achieve their goals, showcasing its value in a real-world context. Use Storytelling to create an Emotional Connection and demonstrate the positive impact of your solution.
Call to Action: End with a clear and compelling call to action, encouraging viewers to take the next step. Make it easy for them to learn more, request a demo, or make a purchase.
Expand Your Reach with Explainer Videos
Share your videos on popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to reach a broader audience.
Tailor your video content and format to each platform's specific audience and best practices.
Website Integration:
Embed your videos on your website to enhance user engagement and provide valuable information.
Place videos on your homepage, product pages, and Landing Pages to capture visitor attention and improve conversion rates.
Email Marketing:
Include video links in your email campaigns to Capture Attention and drive clicks.
Use Compelling Visuals and subject lines to encourage recipients to watch your videos.
Paid Advertising:
Run targeted advertising campaigns on platforms like Google Ads and Facebook Ads to promote your videos to a specific audience.
Use demographic and psychographic targeting to reach your ideal viewers.
Content Syndication:
Share your videos on relevant websites, blogs, and industry publications to increase visibility and reach a wider audience.
Look for opportunities to guest post or contribute content that includes your videos.
Crafting Your Explainer Video Strategy
Target Audience:
Clearly define your target audience and their needs, interests, and pain points.
This will guide your video content, style, and distribution strategy.
Content Strategy:
Develop a content strategy that aligns with your marketing goals and resonates with your target audience.
Determine the key messages you want to convey and the types of videos that will be most effective.
Distribution Channels:
Choose the right distribution channels to reach your target audience effectively.
Consider social media, website integration, email marketing, paid advertising, and content syndication.
Measurement and Analysis:
Track key metrics, such as engagement, conversions, and website traffic, to measure the effectiveness of your video strategy.
Use analytics tools to monitor video performance and identify areas for improvement.
Optimization:
Continuously optimize your video strategy based on data and insights to improve performance.
Experiment with different video formats, content, and distribution channels to maximize your results.
Case Study: IBM's "Think" Campaign
Objective
To increase brand awareness and perception of IBM as a forward-thinking, innovative technology leader.
Strategy
IBM launched a multi-platform campaign featuring a series of animated explainer videos that showcased the company's latest technologies and solutions. The videos were distributed across various channels, including social media, YouTube, and the company's website.
Results
Increased Brand Awareness: The campaign resulted in a significant increase in brand awareness, with a 20% rise in positive sentiment towards IBM.
Improved Perception: The animated videos effectively communicated IBM's complex technologies in a clear and engaging way, leading to a 15% increase in perception of IBM as an innovative company.
Enhanced Website Traffic: The campaign drove a 30% increase in website traffic, with viewers actively seeking more information about IBM's offerings.
Key Takeaways
Animated explainer videos can be a powerful tool for increasing brand awareness and improving perception.
By using a multi-platform approach, companies can reach a wider audience and maximize the impact of their video campaigns.
The use of animation can help simplify complex information and make it more engaging for viewers.
Case Study: Airbnb's "Live There" Campaign
Objective: To increase brand awareness and build trust among potential travelers.
Strategy: Airbnb launched a multi-platform campaign featuring a series of animated explainer videos that showcased the unique experiences and benefits of staying in Airbnb properties. The videos were distributed across various channels, including social media, YouTube, and the company's website.
Results:
Increased Brand Awareness: The campaign resulted in a 20% increase in brand awareness, with viewers expressing a greater understanding of Airbnb's offerings.
Improved Trust: The animated videos effectively communicated the benefits of staying in Airbnb properties, leading to a 15% increase in trust among potential travelers.
Enhanced Website Traffic: The campaign drove a 30% increase in website traffic, with viewers actively seeking more information about Airbnb's properties and services.
Key Takeaways:
Animated explainer videos can be a powerful tool for increasing brand awareness and building trust among target audiences.
By using a multi-platform approach, companies can reach a wider audience and maximize the impact of their video campaigns.
The use of animation can help to create a more personal and relatable connection with viewers, fostering trust and building brand loyalty.
Case Study: Khan Academy's "Learn Anything" Campaign
Khan Academy launched a series of animated explainer videos that showcased the various educational resources available on their platform. The videos were distributed across social media platforms, including YouTube and Facebook, and targeted at students, educators, and parents.
Results
Increased Platform Engagement: The campaign resulted in a 20% increase in engagement with Khan Academy's platform, with viewers spending more time on the site and accessing more educational resources.
Boosted User Growth: The campaign contributed to a 15% increase in new users on Khan Academy's platform, with viewers seeking out educational content.
Enhanced Brand Reputation: The campaign helped to reinforce Khan Academy's reputation as a trusted source of educational content, with viewers expressing a greater sense of confidence in the platform.
Key Takeaways
Animated explainer videos can be a powerful tool for engaging audiences and promoting the use of educational resources.
By showcasing the value and benefits of educational content, companies can encourage viewers to learn and grow.
The use of animation can help to make educational content more accessible and engaging for viewers of all ages.
How animated marketing explainer video examples are curated?
We dove deep into animated marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated marketing explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Emotional Connection Determining how effectively the video evokes emotion and resonates with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated marketing explainer videos 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
