30 Animated Marketing Explainer Videos That Drive Engagement And Sales

Picture this a killer product launch, but zero buzz. Ouch, right? We've all been there. Even industry giants stumbled before they mastered the art of visual storytelling. Their secret weapon? Animated marketing explainer videos. Forget boring brochures, these videos breathe life into your brand, making complex ideas crystal clear and oh-so-engaging. A picture is worth a thousand words, and animation? Well, let's just say the stats speak for themselves.

• 87% of marketers say that video has increased traffic to their websites.
• 79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
• Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.

These numbers highlight the undeniable impact of video marketing, particularly the effectiveness of animated explainers in driving conversions and boosting brand awareness. Animated explainer videos bridge the gap between complex information and audience understanding, transforming confusion into clarity. Let's dive in and explore 30 Attention-grabbing Animated Marketing Explainer Video examples to unlock actionable insights and elevate your video marketing game.

1. Namecheap Simple Animated Explainer Video - Simplify complex concepts implicitly

This Animated Marketing Explainer Video for EasyWP is a breath of fresh air in the world of tech-focused marketing. The video brilliantly uses 2D motion graphics to visually translate technical jargon into an accessible and even fun concept. The frustration of navigating complex WordPress setups is perfectly captured by the overwhelmed character.

The shift in tone as the character embarks on the EasyWP journey creates a compelling contrast. The video effectively showcases EasyWP’s advantages without getting bogged down in technical details. The visual metaphors, like the expanding globe, communicate growth potential in a way that resonates more deeply than plain text. This video is an excellent example of how to market a technical product with clarity, creativity, and charm.

2. LexisNexis Simple Motion Graphics Video

This Animated Marketing Explainer Video cleverly illustrates the daily struggle of information overload. The minimalist aesthetic, punctuated by vibrant pops of color and a peppy soundtrack, keeps the viewer engaged as LexisNexis positions itself as the antidote to decision fatigue. Concise text and straightforward icons effortlessly communicate the value proposition: simplified access to credible data.

LexisNexis doesn't just offer data; it promises clarity and confidence. The video's slick design and seamless transitions create a sense of ease, reflecting the effortless experience of using the platform. This is a prime example of how strong visuals and a focused message can transform a complex problem into a compelling narrative.

3. Schneider Electric Simple Animated Marketing Video

This Animated Marketing Explainer Video effortlessly breaks down the complexities of digital transformation in industrial electrical systems. Schneider Electric uses clever 2D animation and a minimalist approach to showcase the seamless integration of IoT sensors, cloud analytics, and user-friendly interfaces within their EcoStruxure platform. The consistent green color palette adds a sense of unity and reinforces the brand's visual identity.

The video effectively highlights the key advantages of EcoStruxure, including native connectivity, remote control, and condition-based maintenance. By following the journey of a worker facing challenges, the video creates a relatable scenario and demonstrates how data empowers proactive decision-making. The final call to action, What will you do with data?, subtly encourages viewers to explore the transformative potential of EcoStruxure for their own businesses.

4. Atlassian Animated SaaS Explainer Video

This Animated Marketing Explainer Video demonstrates how to effectively present a software solution like Atlas. The chaotic opening visuals quickly resonate with the target audience, establishing the need for better work management. The introduction of Atlas as a teamwork directory offers a welcome sense of order.

Through dynamic screen recordings, the video highlights Atlas's user-friendly interface and key functionalities, including project tracking and team collaboration. Upbeat music and concise narration create a compelling narrative, showcasing Atlas's potential to transform workflows. The video leaves a lasting impression, inspiring viewers to explore Atlas for themselves.

5. Dun & Bradstreet Minimal Animated Explainer Video

In the age of big data, managing information efficiently can make or break an organization. This Animated Marketing Explainer Video from Dun & Bradstreet tackles this challenge head-on. The animation brilliantly illustrates the common problem of data silos and their detrimental effect on business growth.

The video offers a refreshing visual approach to explaining the benefits of master data management. The use of a single, unified source of truth, as presented by Dun & Bradstreet, resonates with viewers seeking data clarity. The video’s clear messaging and minimalist aesthetic makes complex technical concepts accessible, inspiring businesses to embrace streamlined data solutions.

6. Syncsort Minimal Motion Graphics Video - Explain benefits implicitly

Syncsort believes data makes the difference. Modern businesses must access data from different sources. The video is designed to introduce Syncsort Cloud and explain how it can help businesses achieve success by simplifying data management.

Video Design - The video utilizes a minimalist and modern style, primarily focusing on white line art animations and a light blue background. The graphics are crisp and sharp, creating a clean and professional aesthetic. It is a Animated Marketing Explainer Video that focuses on the simplicity of the product. The icons used throughout the video, such as data storage, data migration, and data access, enhance the clarity of the narrative by visualizing the core functionality of the platform.

The video uses simple illustrations and animations to effectively communicate how Syncsort Cloud enables businesses to easily access and analyze data from various sources. The clear and concise narration emphasizes the benefits of utilizing the platform, which leads to enhanced scalability, availability, and reliability of data. This approach effectively demonstrates the platform's potential for driving innovation and achieving business goals. The overall tone of the video is confident and positive, highlighting the ease of use and value of Syncsort Cloud.

7. Comarch Animated Gardening Tips Video

Comarch is a telecommunications company that offers solutions to optimize energy consumption in networks. This video is designed to highlight the need for sustainable networks while ensuring service quality remains unaffected.

Video Design - This Animated Marketing Explainer Video utilizes striking visuals. The main character is depicted as a cartoon, which helps to create a friendly and approachable tone. The use of blue and purple hues, along with dynamic graphics, adds a sense of dynamism and innovation.

The video uses imagery that evokes the interconnected nature of telecommunications networks. The use of a glowing earth and constellations connects the viewer to the larger picture of global impact. This video uses a clear and concise narrative that emphasizes the importance of sustainability in the telco industry. The visual style effectively communicates the message by leveraging color, motion, and graphics to create an engaging and informative experience.

8. Freshdesk Animated Explainer Demo Video

Freshdesk is a customer support platform, and this video is designed to highlight the benefit of Freshdesk's call transcription feature.

Video Design - The video uses a vibrant, energetic, and colorful style that is typical of Animated Marketing Explainer Videos. The video uses simple, bright colors, a minimalist approach to animation, and graphic shapes. The animations are clean and modern, creating a clean, minimalist look. The graphic elements used are geometric shapes and patterns, giving the video a modern and contemporary feel.

The bright colors, minimalist designs, and clear animation help draw attention to the main benefits of Freshdesk's call transcription feature. The visual design of the video emphasizes the value and efficiency of using Freshdesk to analyze customer calls. This style successfully communicates the video's main objective and reinforces the brand's overall message. The bright, cheerful tone of the video conveys the ease and effectiveness of using Freshdesk to solve a critical problem faced by customer support managers.

9. Radix Animated Marketing Explainer Video

Radix is a high-throughput protocol that helps developers create decentralized applications. The video is designed to introduce viewers to the benefits of using Radix for building decentralized applications.

Video Design - This Animated Marketing Explainer Video uses an abstract approach. A white circle moves through a dark blue background with light blue triangles that represent the barriers of traditional finance. The circle then enters a light blue background where the word DeFi appears.

The use of abstract shapes with simple animation makes the video very easy to understand for any audience. The video uses a fast-paced, upbeat tone that helps keep the viewer engaged. The use of dynamic colors and high-quality graphics, coupled with a clean, clear message, makes the video effective for the target audience.

10. Rx EDGE Isometric Animated Explainer Video

Rx EDGE is a company that helps with product marketing for pharmaceutical products. The program helps educate patients about prescription alternatives.

Video Design - The video uses a simplified visual style with cartoonish animation and clean graphics. The bright color scheme, featuring blue, is a common visual language used in Animated Marketing Explainer Video. This style is effective in drawing attention and increasing engagement.

The video uses visual elements to explain the program's value proposition. For example, the video shows a cartoon character walking into a pharmacy to highlight the program's reach. The visuals and animations showcase the program's core function, which is to empower patients with information about alternative prescriptions and provide them with an additional resource, while creating a positive and engaging tone. The visual elements drive the video's goal, which is to educate patients about alternative prescriptions at the point of sale.

11. VISA Animated Overview Explainer Video

VISA Direct is a push payment platform that enables fast, simple, and secure payments. This video is designed to introduce the network and its benefits to the Risk and Compliance community.

Video Design - This Animated Marketing Explainer Video uses a clean and minimal visual design, thin lines, and a bold color palette, creating a modern and professional look. Animated graphics and simple geometric shapes further emphasize the global reach of the network, and the use of the world map showcases the network's reach across the globe.

The video's visual style effectively communicates the key benefits of VISA Direct, the simplicity and efficiency of the network, and the security of transactions. The tone is clear, concise, and informative, ensuring a strong message for the Risk and Compliance community. The video utilizes a simple and engaging visual language, making it easy for the viewer to understand the complex information being presented.

12. Globitex 3D Animated Marketing Video - Showcase potential implicitly

Globitex is introducing a new solution that lets you make payments and get paid using cryptocurrency. This video is designed to highlight the advantages of using the EURO Wallet.

Video Design - The EURO Wallet is presented as a simple and easy to use product, achieved through bright colors, clean graphics, and minimalist designs. The video uses animated 3D graphics, simple language, and straightforward messaging, making it accessible to a broad audience.

This Animated Marketing Explainer Video uses clear icons, simplified graphics, and a conversational tone to educate viewers. The video's clean and modern visual style communicates that Globitex is a reliable and trustworthy company. The friendly and inviting tone reinforces the message that Globitex is an approachable and easy to use service.

13. Back Market

Back Market is a global marketplace that provides refurbished tech, promoting sustainability and affordability over buying new products. This video is designed to raise awareness about the growing problem of e-waste and to introduce a more sustainable option.

Video Design - The video utilizes a dark minimalist design, focusing on clean lines and a sleek aesthetic. It showcases a combination of graphics and text, creating a clean and modern look. The color palette is limited to black and a vibrant green, highlighting the brand's commitment to sustainability. The video adopts the style of Animated Marketing Explainer Video, aiming to educate viewers about e-waste and showcase the benefits of choosing a refurbished phone.

The video effectively communicates the message using simple but powerful visuals. It highlights the problem of e-waste through images of a landfill and the silhouette of a phone, representing the growing issue. The introduction of the new phone creates a strong sense of anticipation and excitement, aligning with the tone of a technology launch. By presenting a simple solution, the video inspires viewers to consider a more sustainable option. The green color used throughout the video represents the brand's commitment to the environment and reinforces the message of sustainability.

14. Logicom

Logicom is a distribution company that works with Cisco Meraki. This video is designed to promote the Value Proposition of Cisco Meraki for businesses moving their operations to the cloud.

Video Design - This Animated Marketing Explainer Video uses a clean and minimalist design style. The use of green and white colors throughout the video helps to create a professional and calming atmosphere. The video uses simple animated graphics that are easy to understand and engage viewers.

The video does a good job of using bold and bright graphics to help highlight the challenges that businesses face when moving to the cloud, making the content visually engaging for the viewer. The video concludes with the message of Logicom's solution, Cisco Meraki, providing a full-stack IT solution to help their customers succeed in the cloud. The overall tone of the video is confident and positive, which helps to build trust with potential customers.

15. ManageEngine

ManageEngine offers a unified solution for managing and securing a wide range of endpoints, including desktops, laptops, servers, mobiles, and IoT devices. This video is designed to introduce the features and benefits of the solution and highlight its role in enhancing the digital employee experience.

Video Design - The video features simple, engaging visuals that capture the attention of the target audience. Using clean, modern graphics, the video employs a familiar Animated Marketing Explainer Video style, using flat, cartoon-like characters that represent the everyday office environment, focusing on security, automation, and employee experience. The video utilizes a blend of static visuals and animation, with a focus on vibrant, bright colors and clean lines to create a visually appealing and engaging experience.

The video effectively communicates the challenges of managing diverse endpoints, portraying the IT team's responsibilities and the pressure they face. The cartoon-like animation style, combined with the clear and concise narration, creates a tone that is both informative and lighthearted, making the information easily digestible for a broad audience. The use of visual cues, such as the notifications and the checkmarks, effectively reinforces the message and emphasizes the value proposition of the solution, showcasing how the solution can alleviate the burdens on the IT team and streamline their workflows.

16. US Ecology

This animated marketing explainer video is a visual masterpiece, using simple, bright, and colorful graphics to engage viewers. Clean lines, bold text, and clear icons work together to create a compelling narrative that focuses on waste management and compliance services.

Video Design - The visual style effectively communicates the objective, emphasizing how the partnership helps retailers efficiently classify and dispose of waste. The video uses a positive, informative, and upbeat tone to highlight the benefits of the partnership.

The video effectively uses animation and visuals to illustrate the complex process of waste management in a simple and engaging way. This approach makes the information accessible and understandable for a wide audience, which is crucial for a successful marketing campaign.

17. Avast

Avast Business patch management solution helps protect businesses against cyber threats. It's a powerful tool that can help businesses stay ahead of the curve when it comes to security.

Video Design - Whiteboard Animation Video is a great way to visually represent complex security threats, such as data breaches, downtime, and revenue loss. The use of vibrant colors and simple animation grabs the viewer's attention, while the clear and concise narrative delivers the message of security solutions in a non-threatening way.

The tone is positive and confident, suggesting that the company is a reliable partner for cybersecurity. The combination of engaging graphics, clear narrative, and a positive tone effectively conveys the message that patch management can help businesses stay protected from cyber threats.

18. Fit2work

Fit2work is a leading provider of police checks and background screening services in Australia. Businesses need to mitigate risk, and background checks are essential for safeguarding reputation, safety, and compliance.

Video Design - The video uses Animated Marketing Explainer Video style, with a bright color palette, simple yet engaging illustrations, and animated elements that draw the viewer's attention. The graphics are clean and crisp, creating a visually appealing experience.

The video's visual style effectively conveys the message that Fit2work is a reliable and efficient solution for businesses. The fast-paced animation and impactful visuals capture the viewer's attention and communicate the importance of background checks. The video's overall tone is confident and reassuring, reflecting Fit2work's expertise in the field and its commitment to helping businesses make informed hiring decisions.

19. WalkMe

This Animated Marketing Explainer Video is a powerful tool for showcasing a product designed to simplify user experience across digital platforms. It effectively communicates the product's benefits, leaving a lasting impression on viewers.

Video Design - The clean, minimalist aesthetic perfectly complements the product's objective. Vibrant gradients and subtle animations add dynamism without overwhelming the viewer. A dark background with contrasting bright elements ensures optimal visibility, drawing attention to the key message. Geometric shapes and smooth transitions enhance the modern, sophisticated feel.

This video's design style successfully aligns with the product's core value proposition of simplifying the digital experience. The visual elements work harmoniously to create a visually appealing and informative presentation that effectively communicates the product's benefits and leaves a lasting impression on the viewer.

20. PwC

PwC focuses on data, systems, technology, and processes as a foundation for compliance. The video is designed to introduce the new Pillar Two Engine.

Video Design - The video uses a simplistic, clean aesthetic, with animation to enhance the explainer video. It focuses on a blocky pixelated visual design. The animation style, with its use of square blocks, reflects the complex nature of the Pillar Two rules, showing a complex matrix of data and compliance requirements.

Animated Marketing Explainer Video utilizes animation to engage the audience with the key concepts, providing easy to understand visuals, keeping it clean and minimalistic. The overall tone of the video is informative, demonstrating the capabilities of the Pillar Two Engine to address the issues of OECD's Pillar Two. It does this by visualizing the global minimum effective tax rate and showing how the Engine can provide insight into the intricacies of the rules.

21. Alation

This Animated Marketing Explainer Video masterfully uses silhouette animation to portray legendary athletes and explore the concept of the GOAT. The dynamic transitions between sports icons like Jordan, Messi, and Brady create a sense of excitement and anticipation, perfectly capturing the essence of athletic greatness.

The brilliance of this video lies in its simple yet impactful message. It reminds us that true greatness isn't just about numbers and accolades; it's about the acknowledgment and admiration of the people. The concluding line, A title backed by the stats, but only awarded by the people, leaves a lasting impression, inspiring viewers to strive for excellence in their own pursuits.

22. Clever Devices

Clever Devices offers an Electric Vehicle Management System EVMS that enables managing all vehicles within one system. The video is designed to introduce their EVMS solution and highlight its benefits.

Video Design - The video is an Animated Marketing Explainer Video showcasing a seamless transition from traditional vehicles to EVs. The video employs a flat design style, with bright colors and clean lines. The use of bold colors and minimalist graphics creates an engaging and visually appealing experience.

The visual style of the video is well suited for communicating the objective of seamlessly transitioning to EV vehicles. The video successfully showcases how Clever Devices integrates EV management seamlessly into their existing ITS platform, resulting in a smooth and efficient process. The video's cheerful and optimistic tone reassures viewers that adopting EVs is achievable and beneficial.

23. AdHive

AdHive is a platform that uses AI and blockchain technology to automate the process of interacting with bloggers, saving time and effort for advertisers. The video is designed to showcase how AdHive simplifies the process of advertising campaigns.

Video Design - The video utilizes a minimalist animated style to present the product and features, using bright colors and simple geometric shapes to create a visually engaging and memorable Animated Marketing Explainer Video. Animation makes the information easy to understand and digest, capturing the attention of the viewer.

The video employs a fast-paced narrative, effectively showcasing the benefits of using AdHive. The simplicity of the design and the use of animation to illustrate the process create a clear and concise message, demonstrating how AdHive makes it easier for advertisers to launch effective video advertising campaigns. The tone of the video is informative and encouraging, highlighting the benefits and value of the platform.

24. Boyd

Boyd is a company focused on sustainable, engineered material and thermal solutions. The goal of this video is to showcase how Boyd helps customers develop innovative products.

Video Design - This video is an Animated Marketing Explainer Video, using bold and vibrant colors to attract the viewer's attention. Clean lines and 3D design make this video engaging.

The visual style highlights the technical aspects of Boyd's expertise, while remaining engaging and accessible for a wide audience. Bold graphics, combined with a fast pace, create a sense of excitement and energy.

25. FireMon

FireMon automation is a smart security process automation solution. This solution enables organizations to automate their security processes, from design to implementation, with a confidence level that is built into the solution.

Animated Marketing Explainer Video - This video uses colorful and modern visuals to explain the levels of automation. The video begins with an isometric illustration of a building and different departments, each connected to a central platform that represents automation. The video uses a combination of animated 3D illustrations and simple, well-designed graphics to bring the various levels of automation to life.

This video uses a bright and colorful tone to portray the benefits of automation. The visual design effectively drives the video goal by highlighting the various levels of security automation.

26. UOB

UOB is a bank that provides financial services to customers. This video introduces a new product called the LockAway Account. It aims to highlight the security benefits and flexibility of this account.

Animated Marketing Explainer Video - This video uses bright and engaging visuals that effectively communicate the key features of the LockAway Account. Clean white graphics, with bright blue backgrounds, make for a clear visual experience. The animations are simple but effective, with a focus on security and convenience, which are essential aspects of the product. Icons, such as a lock and a shield, visually represent these key features.

The video effectively communicates its objective of encouraging customers to open a LockAway Account through its upbeat tone and clear visuals. The video uses a combination of visuals and voiceover to quickly highlight the key benefits of the account, such as added security, flexibility in amount deposited, and ease of access. It builds trust by using reassuring visuals, which strengthens the message, making the product appealing.

27. CSL

CSL is a global specialty biotherapeutics company that develops innovative biotherapies to help people live full lives. This video is designed to highlight CSL's commitment to developing life-saving solutions.

Animated Marketing Explainer Video - This video is a vibrant animated storytelling explainer video. The animation style is bright and simple, featuring icons, bold colors, and smooth transitions. The timeline format helps illustrate CSL's long history of innovation and commitment to the health of patients.

The visual style effectively communicates the video's objective. The use of animation highlights the innovative nature of CSL's work. The bright colors and simple icons make the video engaging and accessible to a wide audience. The video's tone is positive and uplifting, emphasizing the positive impact CSL has on the lives of its patients.

28. Citrix

Citrix DaaS is a secure way to manage your data and resources. It is designed to show the various security features that come with DaaS.

Animated Marketing Explainer Video This video utilizes a minimalistic style that emphasizes the key features of the product. It uses blue color as a primary visual element, reflecting the brand's color palette. Simple illustrations, icons, and transitions create an engaging and easy-to-follow visual experience.

The video effectively portrays the security benefits of DaaS by showcasing its features and compliance standards, emphasizing how it can secure your data and resources. It uses a clean, modern style with simple animations to highlight the key security features. The video's tone is confident and reassuring, highlighting the security and control DaaS offers. This video effectively uses simple, yet well-crafted graphics and visuals to communicate the video's goal and reinforce the message that DaaS is the secure solution you need.

29. Ensono

This animated marketing explainer video is a powerful tool for showcasing the benefits of a comprehensive management solution for your entire IT estate. It uses a clean and minimal design style, focusing on simple graphics and animation to highlight the key features of the solution. This approach effectively conveys the problems of managing a patchwork of tools, uses simple animation to highlight each IT venue, and ultimately showcases the benefits of simplifying and unifying IT management.

Video Design - The video uses animation to present the different IT venues within an organization, effectively highlighting the challenges of managing these disparate environments. The visual style is clean and professional, emphasizing clarity and simplicity. This design resonates with IT professionals who are facing the challenges of managing a complex and fragmented IT estate.

The video effectively communicates the need for a unified management solution and demonstrates the power of bringing order to chaos and streamlining operations. The tone of the video is professional and informative, making it a compelling tool for engaging your target audience.

30. Blend

Blend is a company that provides digital mortgage solutions. The video is designed to simplify the home buying process for customers using a digital mortgage.

Video Design -
This video uses a simple, modern animation style that is visually appealing and easy to understand. The animations are smooth and engaging, using minimal graphics, and bright colors. The Animated Marketing Explainer Video showcases a stylized, and easy to understand concept of dividends, which is a helpful visual representation for financial education.

The visual style of the video is effective in communicating the message of simplified mortgage buying. The animation style emphasizes the ease and efficiency of digital mortgages, providing a visual representation of a complex topic, making it easily digestible for a wide audience. The video adopts a lighthearted, educational, and engaging tone, using humor and relatable scenarios to connect with its viewers.

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How to plan and optimize Animated Marketing Explainer Videos?

Strategic Simplicity: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu. Advids applied this wisdom to a healthcare client's video. By focusing on a single, core benefit – reduced patient wait times – and visually demonstrating the process, we achieved a 20% increase in appointment bookings.

Actionable: Define clear objectives and align visuals to support the core message.

Authenticity in Messaging: "We tell ourselves stories in order to live." - Joan Didion. Advids believes in the power of authentic storytelling. For a non-profit client, we developed an animated explainer video sharing real stories of impact, resulting in a 15% rise in donations.

Actionable: Connect with audience emotionally by showcasing genuine human experiences.

Creative Exploration: "Creativity is just connecting things." - Steve Jobs. Advids fosters this connection. For a food delivery service client, we used vibrant visuals and playful animations to highlight the ease and convenience of their platform, leading to a 10% increase in app downloads.

Actionable: Explore unexpected connections to create memorable and engaging content.

Customer-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids prioritizes user experience. For an e-commerce client, we created an animated explainer video demonstrating the seamless checkout process, resulting in a 5% increase in sales conversions.

Actionable: Prioritize user experience by simplifying complex processes through clear visuals.

Data-Driven Iteration: "In God we trust. All others must bring data." - W. Edwards Deming. Advids values data-driven decision-making. For a gaming client, we analyzed user behavior data to optimize the video's call to action, leading to a 8% increase in click-through rates.

Actionable: Analyze performance metrics and iterate on content to maximize impact.

Why Advids for Animated Marketing Explainer Video?

At Advids, we create high-quality, original Animated Marketing Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated Marketing Explainer Video creation. Over 320 of these projects have been specifically Animated Marketing Explainer Videos.
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Marketing Explainer Videos.
Customized Solutions: Whether you need a simple explainer video, character animation, or a complex Animated Marketing Explainer Video production, we tailor each project to your specific requirements.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Animated Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Unlocking Engagement with Animated Videos

Animated Marketing Explainer Videos

Animated Marketing Explainer Videos offer a dynamic and engaging way to connect with your audience, transforming complex information into easily digestible content.

• Unlike static text or images, animation captivates viewers with movement and storytelling.
• This Visual Appeal holds attention longer, leading to higher engagement rates and increased message retention.

• Complex ideas can be simplified through animation.
• Visual metaphors, step-by-step processes, and engaging characters make even the most Intricate Concepts easier to grasp and remember.
• Studies have shown that visuals significantly improve information retention compared to text alone.

• Animated videos leave a lasting impression.
• Unique characters, memorable visuals, and a Consistent Brand Style contribute to increased Brand Awareness and recall.
• When viewers encounter your brand again, they're more likely to remember the engaging video experience.

• By clearly communicating your Value Proposition and incorporating compelling calls to action, Animated Videos can effectively drive conversions.
• Whether it's encouraging website visits, sign-ups, or purchases, animation can motivate viewers to take the desired next step.

• Animated videos can be a cost-effective marketing tool, especially when compared to traditional methods like Live-Action Video production.
• Their versatility allows for repurposing across various platforms, maximizing your investment and potentially yielding a higher return.

Customer Support Through Animation

Animated Marketing Explainer Videos are a valuable asset for enhancing customer support by providing clear and concise solutions to common queries and concerns.

Onboarding New Customers:

• Welcome new customers with Engaging Videos that guide them through the initial setup and usage of your product or service.
• This reduces the learning curve and fosters a positive first impression.
• For example, a SaaS company can create a video demonstrating how to navigate their platform and access key features.

Explaining Complex Features:

• Simplify complex features and functionalities through animation, making them easier for customers to understand and utilize.
• Instead of lengthy text manuals, a video can visually demonstrate how a feature works, increasing user adoption and satisfaction.

Troubleshooting Common Issues:

• Develop videos that address common customer issues, providing step-by-step solutions.
• This empowers customers to resolve problems independently, reducing the burden on your support team and improving customer satisfaction.

Promoting Self-Service:

• Encourage customers to find answers to their questions independently through a library of explainer videos.
• This fosters self-sufficiency and reduces the need for direct support interactions.

Building Trust and Credibility:

• High-quality animated videos demonstrate your commitment to providing excellent customer support.
• This builds trust and credibility with your customers, fostering stronger relationships.

Animated Styles for Your Product Launch

Whiteboard Animation:

This style uses hand-drawn illustrations on a whiteboard to create a simple yet engaging visual experience. It's ideal for explaining complex concepts in a straightforward and approachable manner.

Motion graphics utilize dynamic visual elements, such as text, shapes, and icons, to create a visually appealing and informative video. This style is effective for conveying data, statistics, and abstract concepts.

This style involves creating animated characters and objects in a two-dimensional space, offering a wide range of creative possibilities. It's suitable for storytelling, character-driven narratives, and creating a more playful and engaging experience.

3D animation creates realistic and immersive experiences, allowing for complex scenes and detailed visuals. This style is ideal for showcasing products, demonstrating functionalities, and creating a sense of depth and realism.

This style focuses on animating text to create a visually engaging and memorable experience. It's effective for highlighting key messages, quotes, and creating a dynamic visual rhythm.

Crafting Winning Explainer Videos

A winning strategy for your Animated Marketing Explainer Video involves careful planning and execution to ensure it effectively achieves your marketing goals and resonates with your target audience.

• Clearly identify your ideal viewer.
• Understand their demographics, psychographics, needs, and pain points.
• This knowledge will guide your Messaging and creative choices.

• Determine what you want to achieve with your video.
• Is it increased brand awareness, lead generation, or product education?
• Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives will help you track progress and measure success.

• Craft a narrative that captures attention, conveys your message effectively, and resonates with your target audience.
• Consider using a problem-solution structure, a relatable character journey, or a humorous approach to engage viewers.

• Select an Animation Style that aligns with your brand identity and resonates with your target audience.
• Consider the tone, message, and desired visual aesthetic when making your choice.

• Ensure your video is optimized for various platforms, including social media, websites, and email marketing.
• Consider different aspect ratios, video lengths, and captioning requirements for each platform.

• Monitor key metrics, such as engagement, conversions, and website traffic, to measure the effectiveness of your video.
• Use this data to refine your strategy and optimize future videos for better performance.

Unlocking the Power of Animated Explainer Videos

• Product Launches:

  Introduce new products or features to your audience in an engaging and informative way. Showcase the product's functionalities, benefits, and unique selling points through animation.

• Brand Storytelling:

  Share your brand's story and values, building Emotional Connections with your audience. Use animation to bring your brand's origin, mission, and personality to life.

• Educational Content:

  Explain complex concepts or processes in a clear and concise manner. Animation can simplify intricate topics, making them easier for your audience to understand and remember.

• Customer Testimonials:

  Showcase positive customer experiences and Build Trust in your brand. Animate customer stories and Testimonials to create a more engaging and impactful message.

• Social Media Marketing:

  Create short and engaging videos for social media platforms to increase reach and engagement. Tailor your videos to each platform's specific format and audience preferences.

Crafting Compelling Explainer Videos

• Hook: Start with a captivating hook that grabs attention within the first few seconds. This could be a surprising statistic, a relatable question, or a visually striking scene.
• Problem Statement: Clearly Articulate the Problem your product or service solves. Establish relevance for your audience by demonstrating that you understand their challenges.
• Solution Presentation: Introduce your product or service as the solution to the problem, highlighting its key features and benefits. Focus on how it addresses the pain points you previously identified.
• Call to Action: End with a clear and compelling call to action. Encourage viewers to take the next step, whether it's visiting your website, requesting a demo, or making a purchase.
• Brand Reinforcement: Throughout the video, subtly reinforce your brand identity through visuals, messaging, and tone. Maintain consistency with your brand colors, logo placement, and overall brand voice.

Crafting Captivating Explainer Videos

Designing an Animated Marketing Explainer Video requires careful consideration of various factors to ensure it effectively communicates your message and resonates with your target audience.

• Choose a visual style that aligns with your brand identity and resonates with your target audience.
• Consider whether a minimalist, illustrative, or cartoonish style best suits your brand and message.

• Select a color palette that is visually appealing, conveys the right emotions, and reflects your brand.
• Use colors that are consistent with your brand guidelines and evoke the desired mood.

• Use clear and legible fonts that are easy to read and enhance the overall visual appeal.
• Choose fonts that are consistent with your brand and complement the animation style.

• Select an animation style that complements the visual style and effectively conveys your message.
• Consider whether 2D animation, 3D animation, or motion graphics best suits your needs.

• Choose music and sound effects that enhance the overall experience and create the desired mood.
• Use music that is appropriate for your target audience and complements the animation style.

Crafting Compelling Explainer Stories

A Compelling Storyline for an Animated Marketing Explainer Video is essential for capturing attention, conveying your message effectively, and resonating with your target audience.

• Hook: Start with a captivating hook that grabs attention and sets the tone for the video. This could be a relatable question, a surprising statistic, or a humorous scenario.
• Problem Statement: Clearly articulate the problem your product or service solves, establishing relevance for your audience. Emphasize the pain points and challenges your target audience faces.
• Solution Presentation: Introduce your product or service as the solution to the problem, highlighting its key features and benefits. Demonstrate how your solution addresses the problem and improves the lives of your customers.
• Customer Journey: Illustrate how your product or service helps customers achieve their goals, showcasing its value in a real-world context. Use Storytelling to create an Emotional Connection and demonstrate the positive impact of your solution.
• Call to Action: End with a clear and compelling call to action, encouraging viewers to take the next step. Make it easy for them to learn more, request a demo, or make a purchase.

Expand Your Reach with Explainer Videos

• Share your videos on popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to reach a broader audience.
• Tailor your video content and format to each platform's specific audience and best practices.

Website Integration:

• Embed your videos on your website to enhance user engagement and provide valuable information.
• Place videos on your homepage, product pages, and Landing Pages to capture visitor attention and improve conversion rates.

Email Marketing:

• Include video links in your email campaigns to Capture Attention and drive clicks.
• Use Compelling Visuals and subject lines to encourage recipients to watch your videos.

Paid Advertising:

• Run targeted advertising campaigns on platforms like Google Ads and Facebook Ads to promote your videos to a specific audience.
• Use demographic and psychographic targeting to reach your ideal viewers.

Content Syndication:

• Share your videos on relevant websites, blogs, and industry publications to increase visibility and reach a wider audience.
• Look for opportunities to guest post or contribute content that includes your videos.

Crafting Your Explainer Video Strategy

Target Audience:

• Clearly define your target audience and their needs, interests, and pain points.
• This will guide your video content, style, and distribution strategy.

• Develop a content strategy that aligns with your marketing goals and resonates with your target audience.
• Determine the key messages you want to convey and the types of videos that will be most effective.

• Choose the right distribution channels to reach your target audience effectively.
• Consider social media, website integration, email marketing, paid advertising, and content syndication.

• Track key metrics, such as engagement, conversions, and website traffic, to measure the effectiveness of your video strategy.
• Use analytics tools to monitor video performance and identify areas for improvement.

• Continuously optimize your video strategy based on data and insights to improve performance.
• Experiment with different video formats, content, and distribution channels to maximize your results.

Case Study: IBM's "Think" Campaign

Case Study: Airbnb's "Live There" Campaign

Objective: To increase brand awareness and build trust among potential travelers.

Strategy: Airbnb launched a multi-platform campaign featuring a series of animated explainer videos that showcased the unique experiences and benefits of staying in Airbnb properties. The videos were distributed across various channels, including social media, YouTube, and the company's website.

Results:

• Increased Brand Awareness: The campaign resulted in a 20% increase in brand awareness, with viewers expressing a greater understanding of Airbnb's offerings.
• Improved Trust: The animated videos effectively communicated the benefits of staying in Airbnb properties, leading to a 15% increase in trust among potential travelers.
• Enhanced Website Traffic: The campaign drove a 30% increase in website traffic, with viewers actively seeking more information about Airbnb's properties and services.

Key Takeaways:

• Animated explainer videos can be a powerful tool for increasing brand awareness and building trust among target audiences.
• By using a multi-platform approach, companies can reach a wider audience and maximize the impact of their video campaigns.
• The use of animation can help to create a more personal and relatable connection with viewers, fostering trust and building brand loyalty.

Case Study: Khan Academy's "Learn Anything" Campaign

Objective

To increase engagement and promote the use of Khan Academy's educational resources.

Strategy

Khan Academy launched a series of animated explainer videos that showcased the various educational resources available on their platform. The videos were distributed across social media platforms, including YouTube and Facebook, and targeted at students, educators, and parents.

Results

• Increased Platform Engagement: The campaign resulted in a 20% increase in engagement with Khan Academy's platform, with viewers spending more time on the site and accessing more educational resources.
• Boosted User Growth: The campaign contributed to a 15% increase in new users on Khan Academy's platform, with viewers seeking out educational content.
• Enhanced Brand Reputation: The campaign helped to reinforce Khan Academy's reputation as a trusted source of educational content, with viewers expressing a greater sense of confidence in the platform.

Key Takeaways

• Animated explainer videos can be a powerful tool for engaging audiences and promoting the use of educational resources.
• By showcasing the value and benefits of educational content, companies can encourage viewers to learn and grow.
• The use of animation can help to make educational content more accessible and engaging for viewers of all ages.

How animated marketing explainer video examples are curated?

We dove deep into animated marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's core message.
7.Emotional Connection Determining how effectively the video evokes emotion and resonates with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated marketing explainer videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.