App Advertising Video Examples: 18 Mobile and SaaS App Ads

Lark sells a workspace app for teams. Its 15-second ad opens on a question most managers have asked: “Tired of juggling too many tools at work and paying more and more for them?”

What works here:

• The problem has two parts: too many tools, and a bill that keeps growing. Both land before Lark's interface does.
• Then 4 verbs carry the product. Your team “chats, meets, manages approvals, and tracks work all in one place.”
• It closes on proof and an ask: “over 2,000 global leaders trust Lark,” then a free demo.

The move: Write your first line as the question your buyer asks on a bad day. If it needs your product name to make sense, rewrite it.

Jodoo sells a no-code platform for building business apps, shown here as an inventory app. The 43-second ad opens on a warehouse skit: “Annual inventory day. 500 boxes.” The count is due by tonight.

What works here:

• The bad day is acted out, not narrated. Managers walk rows of boxes nobody wants to count.
• The joke carries the product. An X-ray-style overlay counts every box and finds “Box 42: half a sandwich.” Then the punchline: no X-ray glasses needed.
• The real answer follows: barcode scanning, real-time inventory tracking and Jodoo's Allocation Records dashboard.

The move: Act out your buyer's worst day in 10 seconds, then show the screen that ends it. If the skit could sell any product, make the problem more specific.

Twilio Frontline is a mobile app for sales teams. The 34-second ad contrasts the old sales trip, with its airplanes and hotels, against a relationship run from a smartphone.

What works here:

• The old way is shown, not described. Planes and hotel rooms stand for the cost of meeting every customer in person.
• One image carries the product: a salesperson steps into the phone screen and shakes the customer's hand.
• Then the fit. Frontline connects to the company's CRM, so reps see customer details and reach out by SMS, WhatsApp or voice.

The move: Put the old way and the new way in one cut. If a viewer can't say what changed with the sound off, sharpen the contrast.

Phocas sells business intelligence software. Its 35-second ad turns the search for a BI tool into a dating app called “BI Finder.”

What works here:

• The parody does the explaining. Everyone knows how a dating app works, so the ad needs no setup.
• Swipe left on the bad day: spreadsheets and static reports. Swipe right on accurate data and dashboards.
• Each swipe is one pain or one fix, so every comparison reads in a second.

The move: Borrow an app your buyer already opens every day, and let its gesture carry your message. If the joke needs a voiceover to land, pick another app.

ThriveCash gives graduates money for the costs that arrive before their first paycheck, repaid once they start working. The ad opens on those costs.

What works here:

• The bad day is a list: utility bills, moving expenses and security deposits. Students recognize their own month.
• Then the app, in steps: submit the offer letter, see the funds available, pick the amount you need.
• One promise closes the gap: funds arrive within one business day. The ad ends on students starting roles at Google, Disney and Goldman Sachs.

The move: Name the 3 bills your buyer is staring at right now. Then show the app's steps in the order they'd tap them.

AppFolio's ad speaks to community association board members, people who govern on top of a job and a family. It moves their duties from the desk to the phone.

What works here:

• Three real tasks get screen time: reviewing architectural requests and blueprints, messaging homeowners and fellow board members, and approving invoices.
• Each step is small and shown on the interface, so the viewer pictures doing it between other commitments.
• The close is a juggling image: work, family and association duties held at once. The app is what keeps the balls in the air.

The move: Pick the 3 tasks your buyer does most, and show each one on the phone. If a task takes more than a few taps, it's the wrong one to show.

DAT One Mobile is an app for truck drivers. The ad puts the whole road on one map.

What works here:

• Routes are built for trucks, with hazmat paths, low bridges and weight limits drawn on the map.
• Fuel prices compare in real time, and the app works with the fuel card partners drivers already carry.
• Parking, rest areas, mobile repairs, towing and weigh scales sit on the same map. One screen does the whole job.

The move: Find the one screen your user lives in and show everything happening there. If your ad jumps between 5 screens, ask which one the user opens first.

Cubic's Umo app puts a city's transport in one place: scooters, bikes, buses, cars and trains. Two commuters carry the ad.

What works here:

• Jay, a student and intern, and Anita, a caregiver, have very different days. The same app fits both.
• The task fits in 3 words: “Explore, Pay, Go.” Plan the trip, pay for it, ride.
• A rewards program closes it, so the app gives something back on top of the time saved.

The move: Cut your app's main task to 3 verbs and put them on screen. If you need a fourth, the task is too big for an ad.

Retailer Toolstation's ad sells 4lite smart bulbs run from the WiZ Connected app. Its promise is in the title: become a lighting designer.

What works here:

• The app does the selling. Scenes like “Fireplace” and “Deep Dive,” and 16 million colors, change the room in real time.
• Light follows the day, with settings for relaxing, for focus and for helping children sleep.
• Setup is plain Wi-Fi, with Siri, Alexa and Google Assistant support. Lights that switch on while you're away deter intruders.

The move: Name your app's presets on screen, the way WiZ shows “Fireplace.” A named preset is one tap the viewer can already picture.

Visa's video speaks to the banks and merchants that build on its payment APIs. It shows a smartphone turned into a digital wallet with virtual cards.

What works here:

• One network covers many payments, from peer-to-peer transfers to point-of-sale checkout.
• Security is shown as things a person does: fingerprint, voice and facial recognition, with tokenization behind them.
• The cardholder controls how, when and where a virtual card is used, and earns loyalty rewards on each transaction.

The move: If you sell to the company that builds the app, show what their customer does with it. Your buyer pictures their own users tapping.

Shiftgig is an on-demand staffing app. The ad shows both sides of a shift: the business that needs workers and the specialists who claim the work.

What works here:

• Businesses post exact job requirements. Workers pick shifts that match their skills and preferences. Two app screens, one match.
• Speed is a picture: a finger spins a fast dial as shifts fill in hours or days.
• Trust is the business's worry, so the ad answers it: workers are pre-screened and skill-assessed.

The move: Give each side of your marketplace its own screen and its own worry. If one side gets no scene, that side won't sign up.

UJET puts customer support inside a company's iOS or Android app. The ad shows one support moment from both ends: the customer and the agent.

What works here:

• The customer skips the phone menu and the wait. They pick the issue from a menu, then choose chat, a scheduled call or video.
• The agent sees the rest: CRM details, Touch ID verification, and the photos and videos the customer shares.
• Multi-panel screens play both views side by side, so the viewer watches the handoff happen.

The move: Split the screen: your user's view on one side, your buyer's team on the other. If the two halves don't show the same moment, re-cut.

Cojilio sells booking software for service businesses, connected to Clover POS. The video walks through the owner's side and the client's side.

What works here:

• For the business: one-step checkout, with no manual data entry between the booking and the payment.
• For the client: booking, rescheduling and managing appointments, online and in a mobile app, any time of day.
• Prepayment rules and digital intake forms cut no-shows. Loyalty and referral programs bring clients back.

The move: List what each side stops doing because of your app. The owner stops retyping. The client stops calling. Show both.

Kemppi WeldEye is cloud software for welding production. The 3D video follows the work from the manager's browser to the welder's hands.

What works here:

• Project data flows in from ERP and MES systems. Managers build digital work orders and send them to welders anywhere.
• Welders log in with a QR code, scan filler materials and check welding procedure specifications on the job.
• Every weld's parameters and arc-on time are recorded, building a digital welding log ready for audits.

The move: Follow one work order from the office to the floor. If your app has a desk user and a field user, your ad needs both.

Open's Smartflex platform helps utilities reach customers before a problem arrives. A customer named Louis carries the story.

What works here:

• The utility's side: AI reads customer data and spots a bill that's about to go overdue.
• Louis's side: a chatbot offers him flexible payment options before he has to ask.
• Channels he already uses carry it: SMS, WhatsApp and Facebook Messenger.

The move: Name one customer, and show the same problem on the company's screen and on their phone. If your ad shows only the dashboard, half the story is missing.

ACV Auctions runs a digital car auction app for dealers. This 1-minute ad marks a June sales milestone with fast numbers and app screens.

What works here:

• The numbers move fast: 53,695 vehicles listed and over 2 million photos in a single month.
• Each number has a feature behind it. AMP engine recordings and Virtual Lift undercarriage scans recreate the physical inspection.
• Kinetic type and app screens alternate, so the claim and the proof arrive together.

The move: Put your biggest monthly number on screen, then show the feature that produced it. A number with no feature behind it is just a boast.

Flowcode sells branded QR codes and mobile landing pages that connect print to digital. The 30-second ad ends on its proof line.

What works here:

• The product is shown being made: a custom Flowcode, then a Flowpage on a phone.
• Analytics show what marketers get back: scans, location data and conversions.
• Logos from Lego, Disney and the NFL lead to the line on screen: “Trusted by 77% of Fortune 500 Brands.”

The move: End on one share of a market your buyer respects. If a viewer can't repeat the number after one watch, simplify it.

Rithum sells commerce software to brands that sell across many marketplaces. The ad opens on their growing pain: “disconnected tools and endless manual work makes scaling feel impossible.”

What works here:

• The turn takes 4 words: “It doesn't have to.” The product arrives as the answer to a problem already on screen.
• Reach becomes a number: more than 420 global marketplaces. AI-powered data mapping keeps product listings accurate everywhere buyers shop.
• The crowd comes last. By Rithum's count, brands using it grew 60% year-over-year, launched 50% faster and got “thousands of hours” back.

The move: Count your customers' results, not your features, and put that count last. If the number describes your product instead of your buyers, swap it.