30 Brand Advocacy Video Examples That Inspire Action And Build Loyalty

Picture this a killer marketing campaign, vanishes like a puff of smoke. Frustrating, right? It's like talking to a brick wall in today's noisy world. People crave real connections, not flashy ads. They're yearning for genuine stories, experiences from real people, not staged performances. That's the secret sauce of Brand Advocacy Video. It's not about shouting, it's about whispering the right words in the right ears. Actions speak louder than words, and so do videos from satisfied customers. But just how powerful is this approach? The numbers speak for themselves:

• 82% of Businesses Feel Video Marketing Is Important to Their Strategy.
• On Facebook alone, users watch 6 billion minutes of video every single day.
• 27% of companies want to create more promotional videos in 2024.

These stats reveal a growing recognition of video's power and a rising demand for engaging content. Brand Advocacy Video offers a compelling solution, transforming satisfied customers into passionate brand champions. Let's dive in and explore 30 Effective Brand Advocacy Video examples to unlock actionable strategies and ignite your video marketing success.

1. Digital Marketing Institute Minimal Brand Advocacy Video

The Digital Marketing Institute has crafted a Brand Advocacy Video that resonates with educators seeking a competitive edge. The dynamic 2D animation, complemented by a compelling journey narrative, clearly articulates the benefits of partnering with DMI. From increased ROI to a more diverse portfolio, the video highlights tangible outcomes, making a strong case for collaboration.

What's most impressive about this video is its ability to simplify complex ideas. Through a minimalist design and compelling visuals, DMI establishes itself as a leader in digital education. This Brand Advocacy Video serves as an example of how to connect with your target audience, build trust, and inspire action in a dynamic and competitive market.

2. Infineon Animated Brand Advocacy Video

AutoDrive's Brand Advocacy Video offers a captivating glimpse into the future of transportation. Leveraging clean, minimalist aesthetics, the video showcases two vehicle prototypes and a user-friendly UI design for its automated driving test platform. This is a compelling pitch to both industry experts and the general public.

By demonstrating a collaborative ecosystem involving 61 European partners, AutoDrive's video effectively highlights the project's commitment to developing safer and more efficient autonomous driving solutions. The availability of open-source software tools reinforces its commitment to standardization and fostering innovation within the automotive industry.

3. Process Street Creative Brand Video - Showcase Brand Value authentically

This Process Street Brand Advocacy Video effectively demonstrates the software's value proposition by showcasing its ability to simplify and automate diverse workflows. The dynamic visuals, punctuated by a vibrant color scheme and upbeat music, keep viewers engaged from start to finish. The video strategically uses screen recordings to guide viewers through the platform's features, creating a clear and concise understanding of how Process Street streamlines operations.

The video's effectiveness lies in its ability to visualize the impact of Process Street on various real-world scenarios. By showcasing how the software integrates with everyday tools and facilitates seamless team collaboration, it positions itself as a solution to common workflow challenges. The fast-paced animation and relatable examples make it a compelling demonstration of how Process Street can improve efficiency and empower businesses of all sizes.

4. Atlas Copco Visual Brand Video

If you're concerned about climate change and its impact on the future, look no further than this Atlas Copco Brand Advocacy Video. This inspiring series tackles a shared global pain point—the need for sustainable industrial practices. The video masterfully uses animations to convey the urgency of climate change and the importance of taking action, making complex concepts easy to grasp.

The video goes beyond illustrating a problem. It offers a solution: Atlas Copco’s Smart Integrated Assembly, highlighting technological innovation through stunning visuals of smart factories and connected systems. This persuasive call to action urges viewers to embrace the fourth industrial revolution for a sustainable future: let's create it together.

5. BDO Brand Advocacy Motion Video

BDO's brand advocacy video masterfully encapsulates the complexity of the modern business environment. The dynamic visuals, including rotating data streams and high-fiving teams, immediately capture attention and convey the firm's multifaceted expertise. From forensic investigations to robotic process automation, BDO's proficiency across a range of services is succinctly communicated.

The video effectively leverages fast-paced editing and an energetic soundtrack to showcase BDO's innovative solutions and global reach. This concise yet powerful approach inspires confidence in the firm's ability to navigate the intricate world of finance, making it an outstanding example of a successful Brand Advocacy video.

6. Calendly 3D Brand Advocacy Video

In the crowded marketplace of influencer marketing platforms, Affable shines. Their Brand Advocacy Video brilliantly demonstrates how data-driven insights and cutting-edge AI can transform campaigns. This isn't just about finding influencers, it's about forging genuine connections that resonate with audiences.

Through dynamic 3D animation and snappy pacing, the video captures the viewer's attention from the start. The clear messaging and focus on a six-fold ROI create a powerful incentive. Affable doesn't just tell you their platform works, they show you, making a compelling case for their unique approach.

7. GE Creative Brand Advocacy Video

GE is a global energy leader, working towards a more decarbonized future. This video is designed to explain its vision for achieving zero emissions with a combination of renewable energy and gas power.

Video Design - This is a well-crafted animated advocacy video that leverages bright colors and clear visual graphics to convey its message. The use of a clean, modern aesthetic, combined with 2D and 3D graphics, provides a professional and engaging visual experience. The video focuses on key elements like wind turbines, solar panels, and power plants to visually communicate its approach to building towards zero emissions.

The use of clean, crisp animations and illustrations in this video communicates the sense of urgency while driving home its commitment to a cleaner energy future. The tone of the video is professional, optimistic and hopeful, inspiring viewers to join in the effort to create a sustainable energy system. This is a great Brand Advocacy Video example that showcases how to effectively communicate a company's vision and commitment to a cause.

8. Printify 2D Brand Advocacy Video - Build brand awareness implicitly

Printify is a platform that helps you create and sell your own skincare, supplements, and coffee products. This video is designed to introduce you to Printify's new product lines.

Video Design - The video uses a vibrant, visually engaging style, with a focus on showcasing the products. The video features a variety of different product shots, including close-ups, full-frame shots, and even animations. All the products have a similar design aesthetic with a circular motif, making it a good Brand Advocacy Video. The video uses a minimalist design to highlight the new product lines.

The visual style of the video uses a clean, modern design, with a focus on bold colors and typography. The video is fast-paced and engaging, with a clear call to action. The video uses clean, modern graphics that communicate the benefits of using Printify's service to sell these new product lines, and the tone of the video is exciting and enthusiastic, reflecting the growth opportunities offered in this emerging market.

9. CEVA

CEVA is a logistics company that focuses on providing solutions for eCommerce and omnichannel businesses. This video is designed to showcase CEVA's ability to connect businesses with the right tech talent.

Video Design - The video uses a simple and clean whiteboard animation style, focusing on clear and concise visuals. Lines and shapes represent connections and relationships between companies and people, creating a visual representation of a building with people in different roles, their connections, and talent pool. Green and blue, the company's brand colors, are used throughout the video in a bold and eye-catching way.

This is a great Brand Advocacy Video example because the combination of simplified visuals and a minimalist style helps to convey the message about finding the right tech talent for companies. The use of minimalist graphics and animated shapes creates a professional yet light-hearted tone that makes the video engaging.

10. Quantiphi Brand Advocacy Video

Quantiphi is a software and services company focused on machine learning, data analytics, and migration. They use their expertise to help businesses solve complex problems.

Video Design - The video uses a minimalist style with bold lines and icons to effectively communicate the company's message. This visual style helps draw attention to the core areas of expertise and creates a tone of professionalism and clarity.

Advocacy Video Marketing is a powerful tool for showcasing the company's capabilities. The clean lines and minimalist graphics create a professional and modern feel, which is essential for attracting potential clients. The use of flat icons for each of the core areas of expertise creates a sense of clarity for the viewer, which is how the company wants its solutions to be understood.

11. Cisco Brand Video - Animated - Inspire collaboration subtly

This impactful brand advocacy video achieves its goal through a harmonious blend of minimalist design and evocative storytelling. The 2D animation, featuring clean lines and dynamic transitions, focuses on interconnectedness and forward progress in healthcare. The viewer is immediately drawn into a shared vision, where connectedness, security, sustainability, and equity are paramount.

The deliberate absence of voiceover allows the visuals and music to take center stage, creating an immersive experience. This video inspires action by showcasing the power of collective effort in shaping a healthier future, serving as a benchmark for successful brand advocacy campaigns.

12. National Grid ESO Simple Brand Advocacy Video

National Grid ESO is a digital transformation short video, part of the Energy Networks Innovation Conference. This video is designed to showcase the growing importance of data storage in the world of connected vehicles.

Video Design - This Brand Advocacy Video effectively conveys the company's expertise in data storage for connected vehicles, using colorful animated graphics to represent data points and complex information. This style makes complex technologies like data storage accessible and engaging for a wider audience.

The visual style of the video communicates the objective of the video through bold, bright colors and clean lines. The video uses vibrant colors and animated graphics, showcasing the data flow and connectivity that underpins modern vehicle technologies. This approach effectively portrays the complexities of data storage while maintaining a light-hearted and engaging tone. The overall style of the video is upbeat and optimistic, highlighting the positive impact of data storage on the future of transportation.

13. Capital One

This video is a fantastic example of a brand advocacy video, showcasing the benefits of using debit cards over cash. It's a compelling way to engage customers and build brand loyalty.

Video Design - The video uses a clean and modern animated style with bright colors and simple graphics. The animation transitions are smooth and engaging, creating a fun and appealing aesthetic. The cartoon-like visuals make it easy to understand the message, reinforcing the ease of use and safety of the product.

The video effectively communicates the benefits of using debit cards, showcasing how simple, safe and convenient it is to use. The upbeat tone and simple messaging make the video engaging for the target audience, creating a positive impression about the product.

14. Tyson

Tyson is a company dedicated to producing safe food, and they recognize that their operations impact local watersheds. This video is designed to explain their contextual water targets and how they are working to conserve water across their facilities.

Video Design - This video uses a simple and modern design style. It features clean lines, bright colors, and minimal text, creating a visually appealing and engaging Brand Advocacy Video. The use of animation and graphics, including a stylized map of the United States, effectively illustrates Tyson's commitment to water stewardship across their facilities.

The video's visual style effectively communicates the message by using a clear and concise approach. The use of animation highlights Tyson's water conservation efforts, creating a positive and encouraging tone. The video's goal is to inform viewers of Tyson's commitment to responsible water usage, and it achieves this through clear communication and a visually appealing design.

15. NFCForum

NFCForum is an organization dedicated to developing and promoting Near Field Communication technology. This video is designed to inform viewers about the widespread adoption of NFC and its many uses in everyday life.

Video Design - The video uses a clean and modern design style, featuring vibrant colors and clear graphics. Minimal text and simple animation techniques help highlight the key benefits of NFC, making it a strong Brand Advocacy Video example.

The video showcases NFC technology being used for secure contactless payments, authentication, and other applications. It highlights the ease and convenience of using NFC technology. The video's tone is positive and upbeat, effectively showcasing the benefits of NFC and promoting its use in a variety of situations. This visual design successfully communicates the message of the video, making NFC a recognizable and desirable technology.

16. World Microbe Forum

World Microbe Forum is a groundbreaking online event that brings together microbiologists from all over the world to discuss the latest research in microbial sciences and solve the most pressing challenges facing humankind. The video is designed to draw attention to the event and encourage registration.

Video Design - The video's bold and dynamic visual style is meant to capture the attention of the target audience. It uses a combination of vibrant colors, animated graphics, and bold text to create a visually engaging experience. The illustrations of people working on their laptops, while wearing masks, emphasize the impact of the pandemic on research and the need for innovative solutions. It also uses engaging graphics, such as the swirling abstract designs, to showcase the innovative nature of the event. This is a great example of a Brand Advocacy Video because it utilizes visuals to communicate the importance of the brand's goal.

The video's visual style is able to effectively communicate the objective of the video. The use of bold colors, animated graphics, and captivating visuals creates a dynamic atmosphere, emphasizing the global scale and the innovative nature of the event. This, in turn, creates excitement and encourages microbiologists to register for the event. The tone of the video is confident and optimistic, highlighting the potential of scientific research to overcome the challenges facing humanity.

17. Boyd

Boyd is a company that develops innovative engineered materials and thermal solutions that help businesses make their products better, safer, faster, and more reliable. This video is designed to showcase Boyd's achievements in this field, specifically in the area of materials science.

Video Design - The video starts with an animated sequence of Boyd's innovations, ranging from space exploration technology to everyday consumer products. The design utilizes a striking mix of 3D animation and live-action footage to build a strong Brand Advocacy Video. The visual design is futuristic, with sleek 3D renderings of products and manufacturing processes. The combination of sleek graphics and animation brings a visual appeal to the viewers, making it a good Brand Advocacy Video.

This video uses animation and high-quality graphics to tell a story about how Boyd pushes the boundaries of technology. The narrative focuses on the company's commitment to quality and innovation, which is further strengthened by the visuals. This creates an aspirational and confident tone that resonates with viewers. The use of high-quality visuals and graphics clearly communicates the company's expertise, highlighting its commitment to innovation and customer success.

18. LGIM

LGIM helps marketers personalize messages. The video explains how the company's solution overcomes challenges associated with marketing automation.

Video Design - The video starts with a line drawing of a city skyline, shifting from daytime to nighttime. The visuals are simple, clean, and minimalist, using bright color palettes and simple line drawings.

This Brand Advocacy Video example uses a mix of animations and a conversational tone. Simple illustrations highlight the subject matter, making it engaging and easy to follow. This visual style allows the viewer to understand how the company's solutions can overcome the challenges faced with marketing automation.

19. Dun & Bradstreet

Dun & Bradstreet master data solutions help organizations manage their data. This video is designed to explain how master data solutions can help your business grow.

Video Design - The video uses simple geometric shapes and abstract animations to visually convey the complexity of managing data. Green and blue tones reinforce the video's overall theme of data, growth and innovation, making this a good Brand Advocacy Video example. The graphics are clean, modern, and easy to understand.

The visual design, animations and the narrative of the video help drive the video's goal of explaining the benefits of using master data solutions. The overall tone of the video is confident, professional, and approachable. This style of animation combined with the narrative is highly effective for engaging viewers who may be unfamiliar with master data concepts, and conveys the message in a clear, simple way.

20. FGV

This is a powerful Brand Advocacy Video example that effectively showcases the company's commitment to innovation and sustainability. The video uses a vibrant color palette and minimalist design to convey a message of growth and opportunity. The use of a plant growing from soil emphasizes the company's role in agriculture, with palm trees clearly indicating its business.

Video Design - Simple flat two-dimensional animations and bright colors make it a good advocacy video. The video uses a positive tone and upbeat soundtrack, which reinforces the idea of growth and prosperity. The two-dimensional animation in the video is a great way to create an engaging visual style.

The design of the video effectively communicates the key message of the company as a leader in palm oil, while also conveying the importance of sustainability. The visual style uses minimal animation and a positive tone, creating a warm and inviting feel that is perfect for showcasing the company's commitment to growth and innovation. The video effectively portrays the company's role in the global agricultural market and its focus on meeting the needs of the world.

21. Deloitte

Deloitte's Alpha Platform is a digital transformation accelerator, and this video is designed to promote this platform. It showcases how businesses can get new propositions out within three months.

Video Design - Deloitte's Alpha Platform is the core focus of this video. The Brand Advocacy Video features a 3D character. The visual style uses minimal yet bold 3D graphics with a soft and pleasant color palette. These design choices effectively communicate Deloitte's brand while showcasing the platform.

The visual style of the video, with its clean graphics, bold text, and muted color palette, emphasizes the speed and efficiency of Deloitte's platform. The video utilizes short, impactful phrases to convey the core message about the platform's capabilities, setting a fast-paced tone that resonates with the target audience. The narrative underscores the challenges businesses face with legacy technologies, setting a need for the platform and underscoring the benefit of using Deloitte's Alpha Platform.

22. Cabot

Cabot is a company that creates materials that improve daily life and enable a more sustainable future. The video is designed to showcase how Cabot's materials are essential in our daily lives and contribute to a greener future.

Video Design - The video utilizes a vibrant and engaging design style, with high-quality graphics that showcase the diverse applications of Cabot's materials. It's a strong Brand Advocacy Video, highlighting the role of Cabot materials in making everyday experiences better and creating a more sustainable future. The video seamlessly transitions between different scenes, visually connecting the dots between the products and how they are improving people's lives.

The video successfully conveys the message of Cabot's purpose through its carefully selected visuals and engaging tone. The use of bright colors and positive imagery helps to create a sense of optimism and hope for a better future. The fast pace and dynamic transitions between various applications, ranging from transportation to sports gear, effectively demonstrate the versatility of Cabot's materials and how they impact our daily lives. This design is crucial in attracting a broad audience and communicating the value of Cabot's materials effectively.

23. Geely

Geely is a company that values the contribution of women in its success. The video is designed to celebrate International Women's Day and acknowledge the role of women in the company.

Video Design - The video uses a cartoon style with vivid colors. This makes it a good Brand Advocacy Video because it uses bold, dynamic graphics to show the women of Geely, making it lighthearted and fun.

The visual style communicates the objective of the video through vibrant graphics and an optimistic tone. The video narrative highlights the role of women in Geely and focuses on their strength, hard work, and technical expertise. The graphics match the tone and reinforce the message that women are an integral part of Geely and their growth.

24. FinGo

FinGo is a next generation authentication solution, the video is designed to show how this technology can be used to make the world easier.

Video Design - The illustrations are simple, clean, and use bright colors, making the style appealing to a wide audience. The video features various situations where FinGo can be used, such as making payments and verifying age. The overall look is modern and vibrant, conveying the message that FinGo is a simple and easy to use solution that can be applied to many different scenarios.

This is a great example of a Brand Advocacy Video. The use of simple animated illustrations and text overlays on a colorful background creates a positive and engaging tone. The visuals effectively communicate the value proposition of the product, showcasing the benefits of a world where identity verification is seamless and accessible, and users are able to make payments and access various services, by simply using their finger.

25. PerkinElmer

For eighty-five years, the company has been pushing the boundaries of science, helping customers measure and quantify. This video is designed to showcase how they are accelerating scientific outcomes.

Video Design - The video uses a combination of black and white imagery and vibrant color, showcasing both the history and the modern technology. This style evokes a sense of nostalgia, highlighting the company's long-standing commitment to scientific advancement while also demonstrating their innovative capabilities. The graphics used throughout the video are clean, modern, and visually appealing, making this a good Brand Advocacy Video example.

The video effectively communicates the objective of pushing the boundaries of science through its use of captivating imagery and dynamic transitions. The use of contrasting colors, along with the historical footage and the modern laboratory scenes, highlights the company's continuous innovation. The tone of the video is inspiring and energetic, which effectively captures the spirit of their mission to accelerate scientific outcomes.

26. MEDHOST

This video is a fantastic example of a Brand Advocacy Video example. It effectively showcases how software can empower hospital professionals, saving lives every day. The video uses a minimalist approach, with bright, bold colors, particularly blue, to create a visually appealing and engaging experience.

Video Design - The cartoon characters and animations are simple, focusing on actions rather than the environment, which adds a fun, lighthearted element. This style reinforces the message of support and strength, making the video easily relatable for the target audience. The video uses simple imagery to depict the complexities of hospital operations, while also showcasing how the software can help overcome these challenges.

The tone is positive and encouraging, creating a sense of hope and trust in the product. The video successfully portrays the brand as a reliable partner in healthcare, enabling hospital staff to provide excellent care and save lives.

27. PGE

This is a fantastic example of a brand advocacy video, designed to educate consumers about their energy use and its impact on the environment. The video focuses on encouraging responsible energy consumption, particularly during peak times.

Video Design - The video uses simple graphics and illustrations to effectively communicate its message. A clean, minimalist design features bright colors that are engaging for viewers, and the energy use graphic is depicted as a rising bar, symbolizing how energy use fluctuates throughout the day. Animations show the time of day and how energy use spikes at certain hours.

The video's visual style effectively communicates its key message by showing how small changes in energy consumption can benefit the environment. Relatable graphics, such as houses and coffee shops, make the content easy to understand, and the clean and calming tone encourages viewers to make positive changes. The overall design promotes the company's commitment to sustainability and encourages viewers to consider their energy usage habits.

28. ManageEngine

ManageEngine provides data backup and recovery solutions for businesses. The video is designed to highlight the importance of data protection and promote the company's services.

Video Design - The video uses a minimalist design style, bright colors, and simple animated elements. Abstract shapes and graphics create a clean and visually appealing style that complements the video's message. This approach is effective because it communicates the need for data protection in today's data-driven world.

This is a great Brand Advocacy Video example because it uses an upbeat and approachable tone to emphasize the need for data protection. This makes the message more relatable for viewers and encourages them to take steps to protect their own data.

29. Healthe

Healthe is a company that provides solutions to various challenges, including lighting, rescuing wildlife, and growing food. The video is designed to highlight the company's innovative solutions and impact on the planet.

Video Design - The video uses space exploration imagery to illustrate the company's ability to solve complex problems. The graphics are clean and modern, which further enhances the video's appeal. Cartoonish astronauts in a space setting add a playful tone, while the animation and transitions are smooth and engaging.

Brand Advocacy Video is a great example of how to use visual storytelling to communicate a company's mission. The bright colors and cartoon style create a fun and engaging experience that is memorable and inspiring for viewers.

30. Excella

Excella helps organizations utilize technology to achieve their future goals. This video is a fantastic Brand Advocacy Video example that showcases the company's expertise in helping businesses thrive in the constantly evolving technology landscape. The video's design is modern and sleek, featuring bright colors, simple geometric shapes, and a clean, minimalist aesthetic.

Video Design - The animated graphics are well-crafted and emphasize the key elements of the message, making this a great video. The use of isometric projections adds depth and visual interest, while the dynamic transitions create a sense of movement and energy. The video's visual style effectively communicates the message that technology is constantly evolving and that organizations need a partner to help them navigate this changing landscape.

The overall tone of the video is confident, positive, and reassuring, reflecting the company's approach to technology and innovation. The video's visual design reinforces the message by highlighting the importance of forward-thinking and strategic partnerships. The use of geometric shapes evokes a sense of structure and organization, while the bright colors and dynamic transitions create a sense of optimism and progress. These design elements successfully convey the company's ability to help organizations harness the power of technology to realize their future potential.

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How to plan and optimize Brand Advocacy Videos?

Authenticity in Messaging: "Best marketing isn't about keywords, it's about understanding people." - Rand Fishkin. Advids embraces this philosophy. Working with a SaaS client, we shifted from feature-focused messaging to highlighting customer success stories in their brand advocacy video. This resonated deeply with their target audience, leading to a 15% rise in trial sign-ups.

Actionable: Prioritize genuine stories over technical jargon for stronger audience connection.

Clear Call to Action: "Conversion is about clarity, not creativity." - Oli Gardner. Advids applies this to every project. For a client in the e-commerce sector, we incorporated a concise, compelling call to action within their brand advocacy video, directing viewers to a dedicated landing page. This resulted in a 10% boost in sales conversions.

Actionable: Guide viewers with clear, concise calls to action within the video narrative.

Storytelling with Purpose: "Marketing is not about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids believes in the power of narrative. For a non-profit client, we developed a brand advocacy video that shared compelling stories of impact, inspiring viewers to donate and volunteer, exceeding their fundraising goals by 25%.

Actionable: Craft narratives that resonate with audience values and inspire action.

Value Proposition Clarity: "Pricing is not just about maximizing profit; it's about aligning value with customer perception." - Madhavan Ramanujam. Advids extends this to video content. For a client launching a new mobile app, we created a brand advocacy video clearly demonstrating the app's unique value proposition, resulting in a 30% increase in app downloads within the first month.

Actionable: Clearly communicate the unique value proposition to resonate with target viewers.

Embrace Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids values clarity in communication. For a client in the healthcare industry, we streamlined complex medical information into an easily digestible brand advocacy video, improving patient understanding and boosting appointment bookings by 15%.

Actionable: Simplify complex information for enhanced audience comprehension and engagement.

Why Advids for Brand Advocacy Video?

At Advids, we empower your brand's voice through compelling Brand Advocacy Videos. We blend creative storytelling, cutting-edge technology, and over 12 years of experience to deliver exceptional results that resonate with your audience and achieve your business objectives.

Transforming Your Brand Advocates into Storytellers:

Customized Brand Advocacy Video Solutions: We tailor each video to amplify your brand advocates' authentic stories, whether through testimonials, case studies, or social media campaigns.
Creative Storytelling Through Animation (Optional): Enhance your brand advocacy message with optional animation, adding a touch of creativity and visual appeal to capture attention and drive engagement.
Strategic Communication: We collaborate closely with you and your brand advocates to ensure their stories align perfectly with your brand messaging and resonate with your target audience.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video marketing across diverse industries.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have entrusted us with their video needs.
270+ Successful Brand Advocacy Video Projects: We've helped numerous brands harness the power of advocacy through compelling video content, generating measurable results.

A Partnership Built on Collaboration and Results:

Collaborative Process: We work closely with you throughout the entire video production process, from concept development to final delivery, ensuring your vision is realized.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our dedication to client satisfaction.
Cutting-Edge Brand Advocacy Video Technology: We utilize the latest video production technology and techniques to create visually stunning and impactful videos that capture attention and drive results.


Ready to unlock the potential of Brand Advocacy Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Advocacy Video?

A Brand Advocacy Video is a powerful marketing tool that goes beyond traditional advertising by showcasing real people sharing their genuine experiences with a brand. These videos leverage Authentic Storytelling to Build Trust and credibility, fostering an Emotional Connection with potential customers.

Brand Advocacy videos are particularly effective in today's digital landscape, where consumers are increasingly skeptical of traditional advertising. By featuring satisfied customers, passionate employees, or influential figures, these videos tap into the power of word-of-mouth marketing, creating a ripple effect that extends far beyond traditional advertising.

What do top Brand Advocacy Videos have in common?

Here are some Compelling Video Content ideas to Showcase Your Product or service:

What makes Brand Advocacy Video effective?

A captivating way to Build Trust and Credibility is through Brand Advocacy Videos. These videos go beyond traditional advertising by showcasing real people sharing their genuine experiences with a brand.

A key aspect of creating effective Brand Advocacy Videos is to design them to evoke an emotional connection with viewers. This can be achieved by focusing on storytelling, showcasing relatable customer experiences, and highlighting the positive impact of your brand on people's lives.

Methods for creating effective Brand Advocacy Videos include:

By focusing on these elements, you can create videos that resonate with viewers, drive engagement, and ultimately contribute to your brand's success.

How long should your Brand Advocacy Video be?

A crucial aspect of creating effective Brand Advocacy Videos is determining the ideal length for your video. This decision is driven by several factors, including the target audience, the message you want to convey, and the platform where you plan to share your video.

Methods for determining the ideal length for your Brand Advocacy Video include considering the attention span of your target audience, the complexity of the message you want to convey, and the platform's typical video length preferences.

How to create Brand Advocacy Videos?

Production Pointers

Beyond Product Showcases: The Power of Brand Advocacy Videos

A Brand Advocacy video transcends mere product showcasing; it captures the genuine enthusiasm and positive experiences of real people. These videos leverage authentic storytelling to build trust and credibility, fostering an emotional connection with potential customers.

By featuring satisfied customers, passionate employees, or influential figures, they tap into the power of word-of-mouth marketing, creating a ripple effect that extends far beyond traditional advertising, which often relies on factual claims rather than relatable human experiences. Brand Advocacy videos evoke emotions like trust, aspiration, and a sense of belonging, forging a deeper connection between the audience and the brand.

Unlocking Customer Power: Brand Advocacy Videos

Imagine your most passionate customers becoming your most effective marketers. That's the potential of Brand Advocacy videos. They offer several key benefits:

• Increased brand visibility: Brand Advocacy videos can spread organically through social shares and recommendations, reaching new audiences who are more likely to trust their peers. This organic reach can lead to greater Brand Awareness and a wider potential customer base.
• Deeper audience connection: These videos move beyond dry facts and figures, tapping into the emotional core of what makes people connect with a brand. They build empathy and understanding, fostering a sense of community around shared values, leading to stronger brand affinity.
• Enhanced conversion potential: When potential customers see real people raving about your product or service, it breaks down barriers of skepticism. It provides social proof, making the purchasing decision less daunting and more appealing, ultimately boosting sales.
• Strengthened brand loyalty: Brand Advocacy videos aren't just about attracting new customers; they're about deepening the relationship with existing ones. By showcasing customer stories, you're acknowledging their loyalty and making them feel seen and valued, which in turn, fosters even stronger brand advocacy and repeat business.

Boost Sales with Authentic Stories

In today's digitally-driven world, trust is paramount. Consumers are bombarded with advertising messages, making it harder than ever to Cut Through the Noise and establish credibility. Brand Advocacy videos offer a refreshing alternative, providing authentic, relatable content that resonates with viewers on a deeper level, ultimately contributing to business growth in several ways:

• Building trust through authenticity: Brand Advocacy videos leverage the power of social proof, showcasing real people whose experiences resonate with potential customers. This authenticity is invaluable in today's skeptical marketplace, leading to increased brand trust and consideration.
• Driving sales through relatable storytelling: By sharing compelling customer stories, Brand Advocacy videos tap into the emotional drivers behind purchasing decisions. They make your brand more relatable and approachable, increasing the likelihood of conversion and boosting sales revenue.
• Cultivating brand loyalty through shared values: When you showcase customers who align with your brand's values, you attract like-minded individuals, creating a community of loyal advocates who are more likely to make repeat purchases and recommend your brand to others, driving long-term growth.
• Boosting brand reputation through positive association: By associating your brand with positive customer experiences, you build a reputation for quality, reliability, and customer satisfaction. This positive perception can have a ripple effect, attracting new customers and strengthening relationships with existing ones, leading to enhanced brand equity.

Boosting Brand Advocacy Through Video

Brand Advocacy videos come in a variety of flavors, each with its own unique strengths and target audience:

• Customer testimonials: These videos capture the genuine excitement of satisfied customers, allowing them to share their personal experiences with your product or service. They're incredibly effective at building trust and credibility. Imagine a delighted customer sharing how your product solved a specific problem for them.
• Product demos in action: Go beyond the static product shot and show your product or service in action, highlighting its key features and benefits through real-world scenarios. This approach makes the product more tangible and relatable. Think of a video showcasing how your new smartphone camera performs in low-light conditions.
• Case studies: Dive deep into how your product or service has helped businesses overcome challenges and achieve tangible results. Case studies provide concrete evidence of your brand's value proposition. For example, a video detailing how your software solution helped a company increase efficiency and reduce costs.
• Behind-the-scenes glimpses: Humanize your brand by giving viewers a peek behind the curtain. Showcase your company culture, introduce your team, and share your brand's story in an authentic and engaging way. This could involve a video tour of your office or a day-in-the-life feature of a team member.
• Customer success stories: Inspire viewers by sharing stories of how your product or service has helped customers achieve their goals or overcome obstacles. These stories evoke emotion and create a powerful connection with your brand. Imagine a video featuring a customer who achieved their fitness goals using your workout app.

Avoid These Advocacy Video Mistakes

While Brand Advocacy videos can be incredibly powerful, there are some common pitfalls that can hinder their effectiveness:

• Focusing solely on product features and benefits without showcasing the emotional impact on customers: Viewers connect with stories, not just specs. This can make the video feel like a sales pitch rather than an authentic story, potentially alienating viewers.
• Using overly scripted or staged videos that feel inauthentic: Authenticity is key to building trust, so let your customers' personalities shine through. Overly rehearsed videos can come across as fake and damage credibility.
• Failing to properly edit and optimize videos for different platforms: This can limit their reach and impact. Tailor your videos for each platform's unique audience and technical specifications to ensure optimal viewing experience.
• Neglecting to track and analyze video performance: This can prevent you from identifying areas for improvement. Use analytics to measure engagement, track conversions, and refine your strategy over time to maximize the effectiveness of your videos.

Unlocking the Power of Your Launch Video

Measuring the return on investment (ROI) of your Brand Advocacy video campaign is crucial for demonstrating its value and informing future strategies.

• Define clear goals: Begin by defining clear, measurable goals for your campaign. Are you aiming to increase brand awareness, drive website traffic, or generate leads?
• Track key metrics: Track metrics that align with your goals. This might include video views, engagement rates (likes, comments, shares), website referrals, lead generation, and ultimately, sales conversions.
• Utilize analytics tools: Use analytics tools like Google Analytics or social media platform analytics to monitor video performance across different platforms and gain insights into audience behavior. Identify which videos are resonating most, on which platforms, and with which audience segments.
• Analyze and refine: By analyzing these metrics, you can assess the effectiveness of your Brand Advocacy videos in achieving your desired outcomes. This data-driven approach allows you to refine your strategy, optimize your content, and maximize your ROI over time.

Crafting Compelling Advocacy Videos

To create Brand Advocacy videos that Captivate Viewers and inspire sharing, focus on crafting Compelling Narratives that resonate on an emotional level:

• Identify your brand story: Start by identifying the heart of your brand story. What are the values, missions, or experiences that make your brand unique and connect with your audience on a deeper level?
• Showcase the human element: Feature relatable customers who embody your target audience and whose stories evoke emotion, whether it's joy, inspiration, or overcoming challenges. Consider featuring a customer who achieved a personal goal using your product.
• Use high-quality visuals and audio: Invest in good lighting, clear audio, and engaging editing techniques to capture and maintain viewers' attention. High-Quality Production values enhance the viewing experience and make your brand appear more professional.
• Incorporate a clear call to action: Encourage viewers to like, comment, share, visit your website, or take another desired action that aligns with your campaign goals. A Clear Call to Action guides viewers towards the desired outcome.

Craft Compelling Advocacy Videos

Creating professional-looking Brand Advocacy videos doesn't require a Hollywood budget or a team of expert videographers. With today's user-friendly video editing software, you can achieve impressive results with a little practice and attention to detail.

• Choose the right software: Start by choosing video editing software that aligns with your budget, technical skills, and desired features. There are options ranging from free basic editors like iMovie to more advanced paid software like Adobe Premiere Pro or Final Cut Pro, which offer a wider range of capabilities.
• Master the basics: Familiarize yourself with the basic editing tools, such as trimming and cutting footage, adding transitions, incorporating text overlays and graphics, and adjusting audio levels. Many software programs offer tutorials and resources to help you get started.
• Prioritize quality: Use high-quality footage and audio whenever possible. Invest in a good microphone and ensure adequate lighting to enhance the overall production value of your videos.
• Maintain visual consistency: Maintain a Consistent Visual Style that aligns with your brand identity. Use a cohesive color palette, font choices, and graphic elements to create a professional and recognizable look and feel.

Target Your Audience for Maximum Impact

One of the most effective ways to maximize the impact of your Brand Advocacy videos is to tailor your Messaging to resonate with different audience segments.

• Segment your audience: Start by segmenting your audience based on demographics, psychographics, behaviors, and interests. For example, you might have one segment of young adults interested in fashion and another segment of parents focused on family-friendly products.
• Create targeted videos: Create separate Brand Advocacy videos or variations of existing videos that speak directly to the needs, interests, and pain points of each segment. Use language, visuals, and Storytelling Techniques that resonate with their specific lifestyles and aspirations.
• Adapt your approach: For instance, a video targeting young adults might feature fast-paced editing, trendy music, and relatable influencers, while a video targeting parents might focus on safety features, educational value, and Testimonials from other parents.
• Personalize the experience: By understanding the unique characteristics of each audience segment and tailoring your messaging accordingly, you can create more effective Brand Advocacy videos that resonate on a deeper level and drive stronger results.

Brand Advocacy: A Consistent Message Across Platforms

Maintaining a Consistent Brand Identity across all platforms and channels is crucial for building brand recognition and trust. However, it's equally important to adapt your content to the specific nuances of each platform to maximize engagement.

• Establish brand guidelines: Start by establishing clear brand guidelines that outline your brand's voice, tone, visual identity (logo, colors, fonts), and key messaging points. These guidelines will serve as a roadmap for creating consistent content across all channels.
• Adapt to platform specifics: When adapting your Brand Advocacy videos for different platforms, consider the platform's unique audience, content format, and technical specifications. For example, a video optimized for Instagram might be shorter and more visually-driven than a video designed for YouTube.
• Maintain core brand elements: While you may need to adjust the length, format, or style of your videos for different platforms, ensure that your core brand elements remain consistent. This includes using your brand logo, color palette, and a Consistent Tone of Voice that aligns with your brand personality.
• Strive for a cohesive experience: By balancing Brand Consistency with platform-specific adaptations, you can create a cohesive brand experience across all channels, maximizing your reach and impact.

Case Study: Johnson & Johnson's Response to the Tylenol Crisis

Case Study: Airbnb's "Belong Anywhere" Campaign

Background: Airbnb, a company that connects travelers with local hosts, launched the Belong Anywhere campaign in 2014. The campaign aimed to promote the idea that Airbnb can help travelers feel like they belong anywhere in the world.

Strategy: Airbnb used video as a key element of the Belong Anywhere campaign. They created a series of short films featuring travelers sharing their experiences of staying in Airbnb homes and how they felt connected to the local communities. These videos were shared on Airbnb's website, social media channels, and YouTube.

Results: The Belong Anywhere campaign was a success in driving customer action and engagement. It helped Airbnb to build a strong brand identity and to connect with travelers on an emotional level. The campaign also generated significant positive media coverage and helped to drive bookings.

Key Takeaways:

• Emotional connection is important: Use video to create an emotional connection with your audience.
• Storytelling is powerful: Use video to tell compelling stories that resonate with your audience.
• Call to action: Use video to encourage your audience to take action, such as booking a trip or signing up for a newsletter.

Case Study: Coca-Cola's "Share a Coke" Campaign

Background: Coca-Cola, a beverage company, launched the Share a Coke campaign in 2011. The campaign aimed to promote Coca-Cola as a drink that people can share with friends and family.

Strategy: Coca-Cola used video as a key element of the Share a Coke campaign. They created a series of commercials featuring people sharing Coca-Cola with their loved ones. These commercials were shared on television, in movie theaters, and online.

Results: The Share a Coke campaign was a huge success. It helped Coca-Cola to build a strong brand identity and to connect with consumers on an emotional level. The campaign also generated significant positive media coverage and helped to drive sales.

Key Takeaways:

• Use video to create a sense of community: Video can help to create a sense of belonging and connection.
• Connect with your audience on an emotional level: Use video to evoke emotions such as happiness, joy, and love.
• Use video to build a strong brand identity: Video can help to create a consistent and memorable brand image.

How brand advocacy video examples are curated?

We dove deep into brand advocacy videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand advocacy videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Authenticity Evaluating the genuineness of the advocacy and the credibility of the advocate.
7.Emotional Connection Assessing the video's ability to evoke positive emotions and build brand affinity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Testimonial Videos
2. User-Generated Content
3. Influencer Collaborations
4. Case Study Videos
5. Behind-the-Scenes glimpses

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand advocacy video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 = 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.