Have you ever wished for a simpler way to connect with your customers? I am sharing something truly transformative today: guided product tour videos. In this article, we explore how these personalized video tours can dramatically improve user engagement and product adoption. What we've discovered is that these videos aren't just tutorials; they're powerful tools for building relationships and fostering a deeper understanding of your product. Our research reveals some astonishing results, and I'm eager to share the data with you now.
Video content accounts for 82.5% of all web traffic.
25% of all videos created in 2023 were promotional videos or ads.
Over 75% of Fortune 500 executives are viewing online video.
These stats reveal a powerful trend: video is king, and businesses are leveraging it. Guided product tour videos offer a personalized, engaging way to cut through the noise and connect with users on a deeper level. In this article, we're highlighting 30 Powerful Guided Product Tour Video examples that immediately captivated us and inspired our curiosity
DEUTZ tackles the challenge of CO2 emissions in the construction industry head-on with this engaging Guided Product Tour Video. It effectively visualizes the environmental impact of construction, prompting viewers to consider sustainable alternatives. The clean, 2D animation style combined with a bright, optimistic color palette creates a visually appealing presentation that resonates with its target audience.
The DEUTZ TCG H2 genset and PowerTree fast charging station are showcased as powerful tools for reducing emissions and improving overall sustainability. The video's simple yet compelling storyline smoothly guides viewers through the solution's benefits, from rapid charging to cost savings. The overall impact is a video that not only educates but also inspires, leaving viewers eager to learn more about DEUTZ's eco-friendly construction solutions.
What We Can Learn
Bright colors and simple animation grab attention, making viewers want to learn more.
2. TomTom Guided design tour video - Showcase design implicitly
We love how this TomTom Map Maker video effortlessly demonstrates the power of personalized maps. The concise opening message, Maps should reflect your brand, immediately sets the tone and establishes the video's core value proposition. The rapid showcase of diverse map styles on phone mockups cleverly hints at the platform's versatility.
The Guided Product Tour Video smoothly transitions into a demonstration of the intuitive UI, making even complex customization seem easy. We appreciate how seamlessly TomTom integrates key features like color theming and advanced editing, keeping us engaged and eager to explore the platform ourselves. This video truly inspires us to create our own custom maps.
What We Can Learn
Mirror the speed and excitement of the TomTom video.
Low battery anxiety? More like user experience anxiety! Hotjar's Guided Product Tour Video captures the pain of deciphering messy user data and offers a solution as elegant as a fully charged phone. With vibrant visuals and a clear storyline, the video showcases Hotjar's dashboard as the ultimate tool for product managers.
This video resonates because it tackles a real problem: understanding user behavior. The clean aesthetic and smooth animations highlight the ease of use, while the relatable scenario of Jane discovering deeper insights in seconds is pure product manager wish fulfillment. This video is a reminder that great UX starts with a great product tour.
What We Can Learn
Focus on the "aha!" moment – the instant your product solves a user's problem, creating excitement.
The dynamic 3D animation used in this explainer video really gets my attention. It's a clever way to bring a complex topic like Big Data Analytics to life without feeling overwhelming. The fast-paced voice-over keeps the video moving and engaging, which is important for a short video that needs to make a lasting impact. What makes this a great example is how it clearly communicates the power of Big Data Analytics in a way that's easily understood.
The video really stands out for its ability to explain a complex subject simply and effectively. By choosing to illustrate rather than explain, it offers viewers a clear picture of Big Data Analytics in action. It's a prime example of using compelling visuals to convey a powerful message in a short amount of time.
Panda Dome Premium unveils a Guided Product Tour Video, a masterclass in minimalist design. With vibrant hues and sleek 2D animation, it captures the essence of effortless PC protection. The video effortlessly highlights the severity of software vulnerabilities while presenting Panda Dome as the ultimate solution.
This explainer video is a shining example of less-is-more storytelling. By focusing on essential information and clear visuals, it resonates deeply with the target audience. The upbeat electronic music amplifies the message, creating an inspiring video that motivates viewers to safeguard their digital world.
What We Can Learn
Effortless design builds confidence in your product's capabilities, resulting in more downloads.
We all know ESG is paramount, and Diligent's animated explainer video brilliantly demonstrates its software's impact. It uses sharp, modern visuals to hook us, immediately addressing the growing demand for sustainable practices. The animated sequence showcasing data analysis tools and reporting capabilities is particularly impressive, leaving a lasting impression of power and efficiency.
The video's call to action is cleverly integrated, prompting viewers to explore Diligent's website for a deeper dive. We love how it showcases the seamless integration of ESG goals, proving that sustainability and success go hand in hand. Diligent effortlessly conveys its value proposition, making it a strong example of a persuasive guided product tour video.
What We Can Learn
Craft a story that guides viewers through the product's benefits, building trust.
We admire how this explainer video tackles the complex topic of VAT fraud with clarity and humor. The carousel metaphor perfectly captures the cyclical nature of this crime, while the simple, bold visuals make the information accessible to a wide audience. This guided product tour video isn't just informative; it connects with viewers on an emotional level by highlighting the impact of fraud on public services.
We all love how the EU's effort to change the VAT system is subtly positioned as a solution, offering a positive takeaway. The bright color palette and playful music keep the tone optimistic without trivializing the issue. This video is a great example of how effective communication and engaging storytelling can turn a dry subject into a compelling narrative.
What We Can Learn
Choose a bright, optimistic color palette to create a welcoming and approachable atmosphere.
In this dynamic guided product tour video, we are immediately drawn into the world of QuickML, a no-code ML pipeline builder. The video's sleek visuals, modern music, and compelling messaging create a sense of excitement and possibility. The demonstration of the drag-and-drop interface, seamlessly integrated with real-world examples, is particularly effective.
We all appreciate the clarity and conciseness of the information presented. The use of motion graphics and a montage of various data sources and integration options effectively showcases QuickML's extensive functionality and broad appeal. It's an inspiring example of how to effectively communicate complex technical information in an engaging and accessible way.
What We Can Learn
Weave a clear narrative. guide viewers through a problem and its solution.
We adore this guided product tour video by Deloitte. The immersive animation effortlessly paints a compelling vision for the future of mobility, transforming mundane commutes into efficient, seamless experiences. The sleek and futuristic aesthetic captivates viewers, drawing them into a world of autonomous pods, smart infrastructure, and personalized journeys.
The video showcases Deloitte's expertise by highlighting its forward-thinking solutions. The clear message of improved transportation, coupled with the use of strategic visualizations, effectively communicates the potential impact of their mobility advisors and digital platforms. The upbeat score complements the optimistic narrative, creating a memorable viewing experience.
What We Can Learn
Paint a vivid future. your viewers will crave that experience.
The visual narrative in Guesty's guided product tour video effectively highlights the power of multi-unit listings. We all appreciate the focus on user experience, showcasing a seamless booking journey from reservation to guest satisfaction.
The video's clever use of animations and real-world examples demonstrates how Guesty simplifies complex tasks. Guesty's interface integration subtly reveals its capacity for cross-platform management and booking optimization, leaving us wanting to experience this efficient system firsthand.
What We Can Learn
Let the visuals tell the story of efficiency and stress reduction.
In this compelling product tour video animation for Siemens Healthineers, we witness a transformative approach to explaining a complex medical procedure. The animation style, minimalist yet deeply expressive, seamlessly guides viewers through the essentials of modern mammography. We love the visual metaphor of the airplane, smartly illustrating radiation levels, along with the clear depiction of 2D and 3D imaging. This product video brilliantly addresses patient anxieties, highlighting the procedures safety and high survival rates with early detection.
The character design, though simple, exudes warmth and connects with the target audience on an emotional level. Each scene is meticulously crafted, using subtle animations and transitions to maintain a consistent narrative. Siemens Healthineers has undoubtedly produced an exceptional video that effectively informs and encourages participation in life-saving breast screenings.
What We Can Learn
Subtle animation keeps viewers engaged, leading to better comprehension and recall.
Capgemini and Red Hat offer cloud automation tools, simplifying cloud native app migration. This video is designed to explain the complexities behind cloud automation.
Video Design - The video uses a simple, minimalist design with bold colors and a modern aesthetic. Animations are smooth and engaging.
Product Tour Example video uses simple visuals and text to explain complex concepts, making the video approachable for a wide audience. The video effectively communicates the complexity and potential of cloud automation. The minimalist visual design, coupled with clear, concise text, makes the video easy to understand. The video uses a clean and modern tone, highlighting the potential of automation tools to simplify the complicated world of cloud-native app migration.
This video is designed to answer a common question: why are there so many Project Management and Professional Services Automation (PSA) apps for Salesforce? It's a great example of a Product Tour Example video that effectively communicates the value of these apps.
Video Design - The video uses a clean and minimal design, with a simple white background and bright orange and green accents. This simplicity and use of color allows for a clear, concise, and engaging video. The video uses a simple animation style, with moving text and icons, that helps to illustrate the concepts of project management and resource allocation.
The video uses a straightforward and clear narrative, explaining the importance of resource management in project delivery. The tone of the video is informative and conversational, making it easy for the viewer to engage with the content. The visual design of the video effectively communicates the objective of the video by highlighting the importance of effective resource management in project delivery. The simple, clean design and minimal animations help to drive the message home, making it a great video to explain the functionality of Salesforce Project Management Apps.
Uber is working with NO MORE to drive change and prevent sexual assault. The video is designed to inform millions of riders and drivers, to make communities safer.
Video Design - The video uses a combination of animated graphics and real-world footage to illustrate the impact of the partnership. This approach creates a Product Tour Example video that effectively communicates the company's commitment to safety. Vibrant colors and dynamic animations engage viewers, making the message more memorable and impactful.
The visual design effectively drives the goal to create a safer community. Bright colors and animated graphics create a positive and hopeful tone. Real-world footage helps to ground the message and make it relatable to viewers. The overall effect is a video that is both informative and inspiring, encouraging viewers to learn more about the program and how to get involved.
Cargill is working with DSM to help food and beverage manufacturers reduce sugar in their products. The video is designed to highlight the health benefits of reducing sugar intake.
Video Design - The video utilizes a clean and simple design, featuring bright colors and a minimalist style. Animated graphics and text are used to clearly present the information. It incorporates fun and engaging elements, such as the use of the Pac-Man character, to make the video more interesting.
This Product Tour Example video is a great example of how to use animation and graphics to effectively communicate the objective of a video. It presents the information in a clear and concise manner, encouraging viewers to learn more about sugar reduction by highlighting the health risks of excessive sugar intake and the benefits of reducing sugar.
We adore the way this product tour video animation effortlessly guides viewers through Axis Bank's online investment platform. From the initial tap of the power button, the animation seamlessly showcases the convenience of managing investments from anywhere using Axis Mobile. The clean aesthetic and intuitive UI design truly shine.
In just seconds, we learn how to choose funds based on individual goals, track portfolios in real-time, and even manage KYC verification. The smart search feature is particularly impressive, simplifying the process of finding the perfect investment. This video perfectly balances functionality and visual appeal, leaving us eager to download Axis Mobile and start investing.
What We Can Learn
Clear steps build confidence, leading to more users.
Coinbase is a cryptocurrency exchange platform that offers a wide variety of services, including buying, selling, and storing crypto assets. This video is designed to teach users about Compound, a protocol that allows for earning interest on crypto assets.
Video Design - The video features an animation style that is simple, bright, and clean. It uses a combination of geometric shapes, flat color illustrations, and text to communicate the key concepts of Compound. The animation style creates a lighthearted tone that makes the complex topic of compound finance more approachable. The use of bright colors and simple graphics adds to the visual appeal of the video, while the clear and concise language of the narration makes the complex concept of compound finance easy to understand.
Product Tour Example video - The video effectively communicates the benefits of Compound by showing how it can help users earn interest on their crypto assets. The video emphasizes the steps of the process, visually explaining the protocol's benefits. This approach makes the video engaging and informative, helping users understand the value proposition of Compound.
HP is a technology company that creates technology that makes life better. This video is designed to introduce a service that aims to make printing simpler, saving time and money.
Video Design - The video utilizes a minimalist design, featuring white outlines of simple graphics against a vibrant purple background. This creates a clean and modern aesthetic, while the bright purple enhances the visual appeal and helps to draw attention.
Product Tour Example video effectively conveys the benefits of the service, it emphasizes a clear and concise visual presentation of the product features. The video successfully conveys the message that the service is designed to help users save money on ink.
Google provides a wide range of products, including Google Assistant. This video is designed to help users understand how Google protects their privacy when they use Google Assistant.
Video Design - This Product Tour Example video has a simple and clean design, it uses a combination of colorful graphics, animated transitions, and minimalist backgrounds to make the video feel modern and engaging. The video uses simple graphics to help make the product easily understandable.
The video effectively communicates the importance of privacy to users while showing them how Google Assistant works. It uses a friendly and informative tone to make the subject matter easier to understand and emphasizes how Google is working to protect your privacy. The visual style of the video is focused on helping users understand how Google products work and the company's commitment to privacy.
We love how Capital One showcases its vendor payment feature with such streamlined clarity. The animation effortlessly illustrates the benefits, from time-saving automation to reward accumulation, making complex financial processes instantly digestible. The clean, modern aesthetic and upbeat music creates a positive viewing experience, highlighting the ease and convenience of the service.
Capital One cleverly addresses the pain point of managing vendor payments, showing how their system simplifies this crucial task for businesses. The guided tour video flawlessly integrates UI elements, offering a glimpse into the platform's user-friendly design. We appreciate how they've visualized the rewards program, transforming abstract concepts into tangible, desirable incentives.
What We Can Learn
Focus on the "aha!" moments, showcasing how your product solves problems easily.
Sun Life is a financial services company that provides permanent life insurance. This video is designed to help viewers understand what permanent life insurance is and how it can be used.
Video Design - This video uses simple, animated graphics to visually present the information. Bright colors, like yellow, green, and blue, make the video engaging, adding to the overall friendly tone.
The visual style, combined with simple, clear explanations, makes the video informative and easy to understand. This combination helps to drive the video goal, which is to help viewers understand the benefits of permanent life insurance. The tone is friendly and reassuring, making the product and the concept of permanent life insurance more approachable. This is a great Product Tour Example video for anyone looking to create a similar video.
Aircove makes setting up home Wi-Fi easy and secure. The video is designed to promote the router and demonstrate how simple the setup process is.
Video Design - The video is a great example of a Product Tour Example video. It uses minimal animations and simple, clean graphics. The focus is on the product and its interface. The video uses clear and concise visuals to highlight the ease of use, demonstrating the simple setup and connection process. The use of the QR code and intuitive interface are shown to create a hassle-free user experience.
The clean visual style of the video, along with the intuitive interface, effectively communicates the key benefit: effortless, secure whole-home protection. The video conveys a sense of security and ease of use, highlighting the user-friendliness. The simplicity of the visuals and the clear instructions ensure that the video reaches a wide audience.
CommentSold is a platform that makes online shopping easier. The video is designed to demonstrate how CommentSold can automate processes like managing orders, processing payments, and keeping track of inventory.
Video Design - The video has a simple, clean design with bright colors and flat illustrations. The visual elements are a mix of geometric shapes, simple lines, and iconography, creating a visually engaging and easy-to-understand video experience. The use of social media and ecommerce interfaces provides a clear context for the audience, making it a good Guided Product Tours Video.
This style allows viewers to clearly see the value of CommentSold in simplifying online shopping. The use of bright colors and simple illustrations creates a fun and lighthearted tone, while the clean design and clear messaging ensure that the audience understands how the platform works. The overall aesthetic reflects the company's focus on making online shopping simple and easy, as showcased by the video's narrative.
Atlassian's Confluence Cloud is a collaborative workspace that allows teams to work together seamlessly. This video is designed to showcase the benefits of moving from Confluence Server or Data Center to Cloud, highlighting the latest features and ease of use.
Video Design - The video features a clean, modern design with bright colors and simple illustrations. It is visually appealing, engaging, and easy to follow, making it a good Guided Product Tours Video. The use of the familiar home dashboard, Recent updates, and Activity Feed helps viewers understand how Confluence Cloud works and how it can benefit them. The combination of text and graphics effectively explains the key features and the use of arrows to guide the user's attention highlights the most important information.
The video's design effectively communicates the objective of showcasing the key features of Confluence Cloud. The bright, modern visuals and clear navigation create a positive and approachable tone, making the video engaging for a wide audience. The focus on simplicity and ease of use emphasizes the value proposition of Confluence Cloud as a platform for efficient collaboration.
Logix is designed to help people switch their checking account and save money. The video is designed to guide viewers through the process of switching.
Video Design - Logix's video is a classic example of a Guided Product Tours Video. The video starts with an animated illustration of the different stages of the customer journey, highlighting the challenges customers face. The video incorporates illustrations, text, and voice-over to guide the viewers through the steps involved in switching their checking account. The design is clean, simple, and uses bright colors that clearly communicate the benefit of switching to Logix.
The clean, simple design of the video helps Logix communicate its core value proposition. The cheerful tone of the video and the use of positive language like “save hundreds of dollars each year†create a positive emotional connection with the viewer, encouraging them to make the switch.
Edward Jones is a financial services company that helps people plan for their financial future. This video is designed to inform the audience about the benefits of term life insurance, explaining how it can help protect loved ones and provide financial security.
Video Design - The video uses simple, bright colors and cartoon-like illustrations. It is presented as a Guided Product Tours Video and is very easy to follow and understand. Simple graphics combined with clear animations make this an effective video.
The simple visual style, combined with clear language and animations, helps viewers understand the concept of term life insurance and its benefits. The visuals create a positive tone, making the subject matter feel approachable and relatable. The video's engaging style motivates viewers to consider term life insurance as a solution to secure their families' financial future.
Citrix is a company that provides enterprise software solutions. The video is designed to explain Zero Trust Security and its benefits.
Video Design - The video is a Guided Product Tours Video. It features a bright blue background and the icons are 3D and flat. The blue background stands out against the white icons, creating a strong visual contrast. The animation style is simple, clean, and easily digestible. The combination of 3D and flat icons keeps the video visually appealing and engaging.
The video's clean and modern style emphasizes the product's efficiency. It uses visuals that clearly communicate the key features of Zero Trust Security, explaining how it can help companies improve their security posture. The video also touches on the use of personal devices to access corporate information. The use of simple animations and clean graphics helps to make a complex subject matter easy to understand. This style helps convey the video's overall objective of showcasing the value of Citrix's Zero Trust Security solution.
Cytiva develops and manufactures equipment used in the life sciences industry. The video is designed to introduce My Equipment, a platform for managing Cytiva systems.
Video Design - The video is styled as a Guided Product Tours Video using simple and engaging graphics. It features a blue background, simple white icons, and a green screen interface to showcase the My Equipment features. The use of a simplified graphic style allows the video to be clear and easy to understand, while the animation keeps the viewer engaged.
The video uses a fast-paced animation and clear, concise narration, helping viewers quickly understand the value of the My Equipment platform. The video highlights the key benefits of the My Equipment platform such as service schedules, OptiRun Service contracts, and service history, all of which can be accessed in one place. This approach helps the viewer grasp the features and benefits of the product, driving the video goal of promoting My Equipment to their target audience. The overall tone of the video is positive and confident, further communicating the value of the platform and encouraging viewers to sign up.
American Express is a global service company that provides customers with access to various financial products and services. This video is designed to showcase the benefits of Click to Pay, a new payment solution that aims to simplify the online shopping experience.
Video Design - This Guided Product Tours Video utilizes a combination of graphics, animations, and text to illustrate the problem that Click to Pay addresses. The video opens with a chaotic display of inconsistent checkout experiences, showing customers struggling with a confusing and slow process. This is followed by a clear and concise explanation of Click to Pay, highlighting the benefits of a unified and seamless payment experience.
The video features a clean and modern design style, with a color palette consisting of blue, gray, and red. The use of simple line art and minimal text keeps the focus on the message. The clear and engaging animations, such as the zoom-in effect on the Click to Pay button, enhance the visual appeal and make the video more dynamic. The use of text overlays and callouts ensures that the key points of the video are clearly communicated. The visual style of this video effectively communicates the message of Click to Pay's benefits. The clean and modern design style conveys the product's ease of use and simplicity, while the animation and graphics help bring the message to life. Overall, the video's tone is reassuring and informative, reinforcing the brand's reputation for providing exceptional customer service and solutions.
Cigna is a company that offers various services to people who have Medicare. This video is designed to educate Medicare beneficiaries about their options and the parts of Medicare.
Video Design - This is a Guided Product Tours Video that explains Cigna's services in a very visually engaging way. The video features a skyline and uses animated graphics of planes, helicopters, and boats to illustrate the company's services. These graphics are well-designed and help the viewer understand the services. The use of a cityscape backdrop helps to create a sense of scale and the wide range of services that Cigna offers. This makes the video more than just a simple explanation, and it helps the viewer connect with the brand. The graphics are vibrant, clear, and visually appealing to the target audience.
The overall tone of the video is upbeat, positive and engaging. The video highlights how Cigna is using technology to improve the quality and performance of its services. The use of animated graphics that illustrate how data is transmitted across the globe, helps to create a sense of excitement, and the company is committed to providing its customers with the best possible experience. The video design is straightforward and helps to make the information digestible and memorable.
FAQ
How can a guided product tour video enhance my product's onboarding process and reduce user churn?
Guided product tour videos simplify onboarding, clarifying product functionality and boosting user retention. This fosters faster adoption and reduces user churn.
What are the core components of a compelling and effective guided product tour video?
Effective product tour videos seamlessly blend clear UI visuals, concise feature explanations, and a compelling narrative highlighting product value.
How can I leverage existing marketing assets to streamline the creation of my guided product tour video?
Existing marketing assets like demos, presentations, and website copy can be repurposed for video content, optimizing resource use and saving time.
What strategies can I employ to ensure my guided product tour video resonates with my target audience and effectively communicates my product's value proposition?
Understanding your target audience is key. Tailor messaging and visuals to resonate with their needs and showcase how your product solves their problems.
How can I determine the optimal length and style for my guided product tour video to maximize viewer engagement?
Optimal video length depends on product complexity. Concise videos highlighting key features maintain viewer engagement. Style should align with brand identity.
What are the key considerations for scripting a clear, concise, and persuasive narrative for my guided product tour video?
A clear, concise script focusing on product benefits and value proposition is essential. Use a conversational tone, avoiding technical jargon.
How can I effectively showcase my product's user interface and key features within the guided product tour video?
Showcase UI/features effectively using screen recordings, close-ups, and annotations. Highlight key functionalities and demonstrate their use.
What are the best practices for incorporating visuals, animations, and music to create a dynamic and engaging viewing experience?
High-quality visuals, smooth animations, and background music create a dynamic viewing experience. Ensure visuals and audio complement each other.
How can I tailor a guided product tour video example to align with my specific brand identity and product messaging?
Align video style, tone, and messaging with your brand identity and product's unique selling points. Use brand colors, fonts, and imagery.
What are the potential challenges in creating a guided product tour video, and how can I overcome them?
Challenges like conciseness, balancing visuals/narration, and accessibility can be overcome through careful planning, scripting, and testing.
How can I ensure my guided product tour video is accessible to users with disabilities?
Ensure accessibility with captions, transcripts, and audio descriptions. Maintain sufficient color contrast and clear visuals for all users.
What are some innovative approaches to structuring my guided product tour video to capture and maintain viewer interest?
Interactive elements, branching scenarios, or personalized content create a more engaging and customized viewing experience.
How can I use a guided product tour video to address frequently asked questions and preemptively resolve customer concerns?
Addressing FAQs within the video preemptively resolves customer concerns and improves user satisfaction.
What are the best practices for incorporating calls to action within my guided product tour video to drive desired user behavior?
Incorporate clear calls to action (e.g., sign-up links) to encourage desired user behavior.
How can I effectively promote and distribute my guided product tour video to reach my target audience?
Promote your video across your website, social media, and email campaigns. Optimize for search engines and target relevant user groups. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity. Ongoing support and future edits are available.
How to plan and optimize Guided Product Tour Videos?
Intuitive Navigation: "Intuition is nothing but experience capitalized." - Albert Einstein. Advids leveraged this for a healthcare client. We created a guided product tour video demonstrating their patient portal, focusing on key features and benefits, resulting in a 25% increase in portal adoption and improved patient satisfaction scores.
Actionable: Design intuitive interfaces and highlight key features.
Clear Communication: "Facts do not cease to exist because they are ignored." - Aldous Huxley. Advids used this principle for an e-commerce client. We developed a guided product tour video clearly showcasing product features and benefits, addressing common customer questions, leading to a 15% increase in average order value and a 10% reduction in product returns.
Actionable: Clearly communicate product value and address customer concerns.
Engaging Storytelling: "The main thing is to keep the main thing the main thing." - Hermawan Kartajaya. Advids applied this for a non-profit client. We crafted a compelling narrative for their guided product tour video, highlighting their mission and impact, resulting in a 30% increase in donations and a significant boost in volunteer applications.
Actionable: Focus on core message and craft a compelling narrative.
Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Eisha Armstrong. Advids used this for a travel client. We created a guided product tour video evoking wanderlust and showcasing unique travel experiences, resulting in a 20% increase in booking inquiries and a noticeable boost in brand awareness.
Actionable: Evoke emotion and create a memorable experience.
Usability Testing: "You’re not designing for yourself." - Jakob Nielsen. Advids implemented this for a gaming client. We conducted thorough usability testing on their new game interface and incorporated feedback into a guided product tour video, resulting in improved player retention and positive community feedback.
Actionable: Test usability and incorporate user feedback.
Why Advids for Guided Product Tour Video?
At Advids, we create exceptional Guided Product Tour Videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your product is showcased in a compelling and effective way.
Unlocking the Power of Guided Product Tour Videos:
Customized Guided Product Tour Video Solutions: We tailor each project to your specific needs, whether you require onboarding tutorials, feature highlights, or interactive product demos. Our goal is to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: We craft engaging narratives that captivate your viewers and effectively communicate the value of your product. Our skilled animators and storytellers bring your product to life, making it memorable and easy to understand. Cutting-Edge Guided Product Tour Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact. From 2D and 3D animation to motion graphics and interactive elements, we leverage the best technology to showcase your product in its best light.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects for diverse clients, we have a deep understanding of what makes a Guided Product Tour Video truly effective. We've completed over 320 successful Guided Product Tour Video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling visuals. Our experience spans various industries, ensuring we can effectively communicate the value of your product to your target audience. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you throughout the entire process.
A Collaborative Approach to Your Success:
Collaborative Process: From initial concept to final delivery, we work closely with you, ensuring your vision is realized in the final product. Your input is invaluable, and we believe in open communication and collaboration throughout the entire project. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Guided Product Tour Videos that resonate with your viewers and drive conversions.
Ready to unlock the potential of Guided Product Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Guided Product Tour Video?
A guided product tour video is a dynamic and engaging way to showcase your product's capabilities and value proposition. It's like having a personal tour guide walk your audience through the features, benefits, and use cases of your product, all within a compelling visual format. Unlike static images or text-heavy descriptions, a guided product tour video brings your product to life. It uses a combination of visuals, narration, and interactive elements to create an immersive experience that captures attention and fosters deeper understanding.
These videos can take various forms, from interactive demos that allow viewers to explore the product interface to walkthroughs that demonstrate specific workflows or explainer videos that simplify complex concepts. The key is to provide a structured and engaging journey that leaves a lasting impression on your audience.
What do top Guided Product Tour Videos have in common?
Interactive elements enhance engagement and provide a more immersive experience.
Screen Recordings
Clear and concise screen recordings showcase product functionality.
Visual Storytelling
Visually appealing storytelling makes the video more engaging and memorable.
Animated Explainer
Animated explainer videos simplify complex concepts and make them easier to understand.
User Interface
User interface overlays highlight key features and functionalities.
Call to Action
A clear call to action encourages viewers to take the next step.
Customer Testimonials
Authentic testimonials build trust and credibility.
Real-World Examples
Real-world examples demonstrate the product's practical applications.
Benefit-Driven Approach
A benefit-driven approach emphasizes the value proposition of the product.
Problem-Solution Narrative
A problem-solution narrative showcases how the product solves user challenges.
Feature-Benefit Explanation
A feature-benefit explanation highlights the value of each feature.
Engaging Narration
Engaging narration keeps viewers interested and provides valuable insights.
What makes Guided Product Tour Video effective?
Exceptional Guided Product Tour Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate the product's value proposition and engage viewers on a deeper level.
Methods for creating effective Guided Product Tour Videos involve showcasing the product's key features and benefits in a clear and concise manner. Techniques to make the video engaging and memorable include using high-quality visuals, storytelling, and interactive elements.
How long should your Guided Product Tour Video be?
Optimal Guided Product Tour Video length is a crucial aspect of video production. The length is a function of the video's purpose and the complexity of the product being showcased.
Methods for determining the ideal length of a Guided Product Tour Video involve considering the target audience, the product's features, and the desired outcome. The aim to create a video that is engaging, informative, and concise, while effectively conveying the product's value proposition.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and benefits to highlight?
What is the target audience's attention span?
How complex is the product or feature being showcased?
What is the desired call to action?
What is the ideal length for the video to achieve its goals?
What is the budget and timeline for video production?
How to create Guided Product Tour Videos?
Creating effective Guided Product Tour Videos is a multi-step process that involves careful planning, execution, and optimization. The creation steps involve defining your goals, understanding your audience, and crafting a compelling narrative.
Methods for Creating Guided Product Tour Videos
Methods for creating Guided Product Tour Videos involve using high-quality visuals, engaging narration, and interactive elements. The aim is to create a video that is informative, engaging, and effective in conveying the product's value proposition.
Pre-Production
Define video goals
Identify target audience
Create a storyboard
Write a script
Choose visuals
Select music and sound effects
Gather necessary equipment
Production
Record video footage
Edit video footage
Add visual effects
Incorporate call to action
Optimize for different platforms
Add subtitles and captions
Conduct quality assurance
Product Tour Touchpoints: Guiding Your Audience
Creating a captivating guided product tour video involves strategically pinpointing crucial touchpoints to engage your audience and seamlessly guide them through your product or service. These touchpoints often align with the customer journey, offering valuable opportunities to connect meaningfully.
Consider these key touchpoints:
Product Launch:Generate Excitement and buzz around your product's debut, highlighting its key features and benefits.
New Feature Release: Showcase the value and benefits of new features, demonstrating how they enhance the user experience and address customer needs.
Customer Onboarding: Guide new users through the initial setup and usage, ensuring a smooth and positive first impression that sets them up for success.
Product Training: Empower users to unlock the full potential of your product by diving deeper into advanced features and functionalities, providing in-depth training and guidance.
Sales Pitch: Craft a persuasive narrative that clearly articulates the value proposition of your product and convinces potential customers of its benefits.
Marketing Campaign: Capture the attention of a wider audience and spark interest in your product through targeted marketing campaigns that showcase its unique features and advantages.
Customer Support: Provide readily accessible assistance to users facing difficulties, ensuring a positive support experience that builds trust and loyalty.
Product Tours: Your Launch Video's Secret Weapon
Explore these diverse video types:
Interactive Product Tour Video:
Engage users with interactive elements like quizzes and clickable hotspots, creating an immersive and memorable experience.
Onboarding Product Tour Video:
Guide new users through the initial setup and usage, ensuring a smooth and successful Onboarding process.
Demo Product Tour Video:
Showcase the key features and functionalities of your product, providing a compelling overview of its capabilities.
Tutorial Product Tour Video:
Provide step-by-step instructions on how to use specific features, empowering users to Master Your Product with ease.
Training Product Tour Video:
Educate users on advanced features and functionalities, unlocking the full potential of your product through in-depth training.
Animated Product Tour Video:
Create engaging and visually appealing videos using animation, capturing attention and simplifying complex concepts.
Crafting Engaging Product Tours
Crafting a truly engaging guided product tour video involves incorporating key elements that Captivate Your Audience and leave a lasting impression. By focusing on these elements, you can create a video that not only informs but also resonates with your viewers.
Elevate your video's engagement with these key elements:
Compelling Visuals: Utilize high-quality visuals relevant to your product and target audience, creating a visually appealing and engaging experience.
Clear and Concise Narration: Employ a clear and concise Voiceover that effectively explains the key features and benefits of your product, ensuring viewers can easily follow along.
Interactive Elements: Engage viewers with interactive elements, such as quizzes, polls, and clickable hotspots, transforming passive viewing into an active and memorable experience.
Call to Action: Encourage viewers to take action, such as visiting your website or downloading a free trial, guiding them towards the next step in their journey.
Strong Storytelling: Craft a compelling narrative that connects with your audience on an emotional level, making your video more relatable and memorable.
Brand Your Product Tour Video
Your guided product tour video is an extension of your brand, so maintaining Brand Consistency throughout is crucial. This ensures a cohesive brand experience for your viewers and reinforces your brand identity.
Align your video with your brand identity:
Use Your Brand Colors: Incorporate your brand colors into the video design to create a consistent look and feel, reinforcing brand recognition.
Use Your Brand Fonts: Use your brand fonts for text overlays and call to actions, maintaining a consistent visual identity.
Use Your Brand Voice: Use a voiceover that reflects your Brand Voice and tone, ensuring your video aligns with your brand personality.
Use Your Brand Imagery: Incorporate your Brand Imagery into the video design, creating a visual connection to your brand.
Instructions
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Crafting Compelling Product Stories
A Compelling Storyline is the backbone of an engaging guided product tour video. It captures the viewer's attention, guides them through the information, and leaves a lasting impression.
Begin by understanding your audience and their pain points. What problems are they facing that your product can solve? Once you have a clear understanding of their needs, you can start crafting a story that resonates with them.
Craft a narrative that captivates your audience:
Identify the Problem: Start by clearly identifying the problem that your product solves, establishing a relatable pain point for your viewers.
Introduce the Solution: Seamlessly introduce your product as the solution to the problem, positioning it as the answer to their needs.
Showcase the Benefits: Highlight the key benefits of using your product, emphasizing how it improves their lives or solves their challenges.
Demonstrate Use Cases: Show how your product can be used in different scenarios, illustrating its versatility and value across various applications.
Onboarding Success with Product Tours
Onboarding New Customers
Onboarding new customers is crucial for setting them up for success and reducing churn. A well-crafted guided product tour video can be an invaluable tool for onboarding, providing new users with the guidance and support they need to get started.
Create an onboarding experience that empowers new users:
Welcome New Users: Start by warmly welcoming new users and introducing them to your product, setting a positive tone for their onboarding journey.
Guide Through Setup: Provide clear and concise guidance through the initial setup process, ensuring users can easily get started with your product.
Demonstrate Key Features: Showcase the key features and functionalities of your product, highlighting their value and how they can benefit users.
Provide Tips and Tricks: Offer helpful tips and tricks to help users get the most out of your product, empowering them to become proficient users.
Measure Your Product Tour Video Success
Measure the success of your video with these key metrics:
View Completion Rate: Track the percentage of viewers who watch the entire video, indicating how engaging and informative your content is.
Engagement Rate: Measure the level of viewer engagement, such as likes, comments, and shares, reflecting how well your video resonates with your audience.
Click-Through Rate: Track the percentage of viewers who click on a call to action, indicating the effectiveness of your call to action and the level of interest in your product.
Conversion Rate: Measure the percentage of viewers who take a desired action, such as signing up for a free trial or making a purchase, reflecting the video's impact on your business goals.
Product Tours: Your Support Superpower
Provide Self-Service Resources: Offer users a comprehensive resource for answering common questions and troubleshooting issues, empowering them to find solutions independently.
Reduce Support Tickets: By providing users with clear and concise information, you can reduce the number of support tickets, freeing up your support team's time and resources.
Improve Customer Satisfaction: By providing users with a positive and helpful experience, you can improve customer satisfaction, fostering loyalty and positive word-of-mouth.
Reduce Support Costs: By reducing the need for direct support interactions, you can reduce support costs, optimizing your support operations and resource allocation.
Turn Product Tours into Lead Magnets
Generating leads is essential for any business looking to grow its customer base. A well-crafted guided product tour video can be a powerful Lead Generation tool, capturing the attention of potential customers and guiding them towards conversion.
Generate leads effectively with these strategies:
Showcase Value Proposition: Clearly articulate the value proposition of your product, explaining how it solves problems, improves efficiency, or enhances user experience.
Highlight Key Features: Showcase the key features and functionalities of your product, emphasizing their value and how they can benefit potential customers.
Demonstrate Use Cases: Show how your product can be used in different scenarios, illustrating its versatility and value across various applications.
Include a Call to Action: Encourage viewers to take action, such as visiting your website or downloading a free trial, guiding them towards the next step in their journey.
Boosting Product Awareness With Video
Increasing product awareness is crucial for reaching a wider audience and generating interest in your product. A well-crafted guided product tour video can be a powerful tool for raising awareness, showcasing your product's value, and capturing the attention of potential customers.
Boost product awareness with these strategies:
Share on Social Media: Share the video on social media platforms to reach a wider audience, leveraging the power of social sharing and engagement.
Embed on Your Website: Embed the video on your website to engage visitors and provide them with valuable information, enhancing their website experience and showcasing your product.
Promote Through Email Marketing: Promote the video through email marketing campaigns to reach your subscribers, providing them with valuable content and driving traffic to your video.
Use Paid Advertising: Use paid advertising to promote the video to a targeted audience, ensuring your message reaches the right people who are most likely to be interested in your product.
Case Study: Airbnb's Strategic Approach to Video Content for User Engagement
The Challenge: Airbnb, a global marketplace for lodging and experiences, wanted to leverage video content to enhance user engagement and drive bookings. They aimed to create compelling and informative videos that showcased the unique experiences offered on their platform.
The Solution: Airbnb developed a comprehensive Video Content Strategy, focusing on creating high-quality videos that highlighted the diverse range of accommodations and experiences available on their platform. They partnered with content creators and influencers to produce engaging and authentic content that resonated with their target audience.
The Results: Airbnb's Video Content Strategy has been highly successful in driving user engagement and bookings. The company has seen a significant increase in video views and shares, leading to a boost in bookings and revenue.
Airbnb's video content has generated millions of views and shares across various platforms.
The company has seen a significant increase in bookings and revenue since implementing its Video Content Strategy.
Key Takeaways: Airbnb's success with video content demonstrates the power of storytelling and visual engagement in driving user engagement and conversions. By creating high-quality and informative videos, Airbnb has been able to showcase the unique experiences offered on its platform and attract a wider audience.
Case Study: How Canva's Design Principles Drive User-Friendly Experiences
The Challenge: Canva, a popular online design platform, aimed to create a user-friendly and intuitive design experience for users of all skill levels. They wanted to make design accessible and enjoyable, even for those with limited design experience.
The Solution: Canva implemented a set of Design Principles that guided the development of its platform. These principles focused on simplicity, clarity, and ease of use, ensuring that users could easily navigate the platform and create professional-looking designs.
The Results: Canva's Design Principles have been instrumental in its success. The platform has become widely popular for its user-friendly interface and intuitive design tools, attracting millions of users worldwide.
Canva has over 100 million active users worldwide.
The platform has been praised for its intuitive design tools and user-friendly interface.
Key Takeaways: Canva's success highlights the importance of Design Principles in creating user-friendly and engaging experiences. By focusing on simplicity, clarity, and ease of use, Canva has made design accessible to a wider audience and achieved significant growth.
Case Study: How Patagonia Uses Storytelling to Connect with its Audience
The Challenge: Patagonia, a leading outdoor apparel and gear company, wanted to connect with its audience on a deeper level and inspire them to embrace a more sustainable lifestyle. They aimed to use storytelling to communicate their values and mission.
The Solution: Patagonia developed a Storytelling Strategy that focused on authentic and relatable narratives. They created content that highlighted the company's commitment to environmental conservation, ethical manufacturing practices, and community engagement.
The Results: Patagonia's Storytelling Strategy has been highly effective in building a loyal and engaged customer base. The company has been recognized for its commitment to sustainability and its ability to connect with consumers on an emotional level.
Patagonia has a strong reputation for its commitment to sustainability and social responsibility.
The company has a loyal customer base that values its values and mission.
Key Takeaways: Patagonia's success demonstrates the power of storytelling in building brand loyalty and connecting with consumers on a deeper level. By using authentic and relatable narratives, Patagonia has been able to communicate its values and mission effectively and inspire its audience to embrace a more sustainable lifestyle.
How guided product tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and placement for optimal conversion within the guided tour. 7.Brand Alignment Determining video alignment with brand message, identity, and the specific product being showcased. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, guided product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
