30 Motion Graphic Promo Video Examples That Drive Conversions

Imagine this a picture is worth a thousand words, but a moving picture? Priceless! In today's fast-paced world, grabbing attention is like catching lightning in a bottle. But there's a secret weapon motion graphic promo videos. Our brains process visuals at lightning speed, making these dynamic videos the key to unlocking engagement. They're not just a trend, they're a revolution in how we connect with audiences. Want to know how many marketers are already on board with this powerful tool? The numbers speak for themselves.

• 90% of all internet traffic is projected to be made by short-form video in 2024.
• 82% of Businesses Feel Video Marketing Is Important to Their Strategy.
• Video marketing in the US is expected to grow by 9.93% in 2024.

These stats highlight the undeniable shift towards video and the immense growth potential within the industry. Motion graphic promo videos offer a dynamic solution, transforming complex information into digestible, visually appealing content that resonates with audiences. Let's dive in and explore 30 Compelling Motion Graphic Promo Video examples to uncover actionable strategies and ignite your video marketing success.

1. Strata Simple Motion Graphics Video

This Motion Graphic Promo Video for Palo Alto Networks is a prime example of how to make complex technical information engaging and accessible. The video's use of a credit system to visually represent security allocation is not just clever, it's compelling. It immediately highlights the adaptability and control offered by Palo Alto Networks' firewalls.

What's particularly impressive is the video’s ability to build a narrative without relying on voiceover. The carefully choreographed animation and well-chosen sound effects create a clear progression, showcasing the benefits of scalability, visibility, and investment protection. This is a video that motivates, a testament to the power of thoughtful, design-driven communication.

2. Segment

If you're seeking a Motion Graphic Promo Video example, Segment offers a masterclass. This video tackles the complexities of data management, a pain point many businesses share. It simplifies this challenge by visually illustrating data flow, making it instantly understandable even for non-technical audiences.

The video's strength lies in its clear, engaging 2D animations and vibrant color palette. The metaphorical machine visually explains how Segment captures, cleans, and distributes data to various marketing and analytics tools. This visual metaphor resonates deeply, showcasing Segment's central role as a data hub. The end screen leaves viewers wanting to delve deeper into Segment's potential.

3. Comarch Minimal Motion Graphics Video - Build brand awareness subtly

Comarch is a telecommunication solutions company that helps operators optimize energy consumption and reduce their carbon footprint. This video is designed to introduce the concept of sustainable network management and explain how automated network management can achieve sustainability without compromising network performance or quality.

Video Design - The video is a Motion Graphic Promo Video that uses bright colors, simple shapes and clean lines to create a modern and engaging style. Animated elements such as glowing orbs, satellite imagery and network mapping create an immersive and informative experience. The video features a cartoon character that interacts with these elements, bringing the information to life in a dynamic way.

The design of this video clearly communicates the concept of network sustainability and its impact on the environment. The visuals are eye-catching and the narrative is clear and concise. This video effectively conveys Comarch's message about the importance of sustainable network management and how their solutions can help telcos achieve this goal. The overall tone is upbeat and optimistic, reinforcing the idea that a sustainable future for telecommunications is possible.

4. KIOXIA Creative Motion Graphics Video - Showcase innovative technology

Kioxia's Motion Graphic Promo Video showcases the power and versatility of their flash memory technology in a visually stunning and informative way. From its humble beginnings as the inventor of NAND flash memory, Kioxia has revolutionized data storage. The video cleverly highlights the various applications of its advanced BiCS FLASH and UFS technologies, showcasing their capacity to enhance everything from smartphone performance to self-driving cars.

This motion graphics promo cleverly visualizes the complex technology behind flash memory, making it accessible to a wide audience. The dynamic editing, combined with vibrant colors and a catchy soundtrack, keeps viewers engaged from start to finish. By demonstrating the impact of Kioxia's technology on everyday life, the video effectively positions the brand as a leader in innovation and high-performance data storage.

5. Back Market Animated 3D Promo Video

Back Market’s Motion Graphic Promo Video cleverly plays on the anticipation surrounding big tech launches to make a bold statement about sustainability. Mimicking a product reveal, it reveals its hero—the refurbished iPhone—positioned as a conscious choice against the ever-growing problem of e-waste.

The creative narrative weaves together live-action footage, 3D animation, and social media chatter into an engaging viewing experience. With seamless transitions and a sleek aesthetic, the video culminates in a striking final sequence, showcasing the iPhone surrounded by vibrant purple and blue particles, making reborn feel like the future.

6. PacketLight Motion Graphics Promo Video

PacketLight provides high-capacity optical transport solutions for transporting 400 gigabits per second over a single wavelength. This video is designed to highlight the benefits of these solutions in an engaging and informative way.

Video Design - The video uses a Motion Graphic Promo Video for Social Media style that visually represents the challenge and solution. Using a dark background and a consistent color palette, the video is able to show the complex network traffic with simple visuals. Brightly colored animations and icons help to capture attention, and the use of arrows and other directional cues effectively guides viewers through the content.

The use of motion graphics effectively captures the dynamic and complex nature of bandwidth demands. By visualizing the problem and showing how the solution addresses it, the video is able to drive home the key message about how these solutions provide a cost-effective and efficient way to meet the challenges of a growing network. The overall tone is professional and reassuring, while the design maintains an engaging style that effectively targets a technical audience.

7. Medtronic Explainer Motion Graphics Video - Explain upgrade process clearly

This video showcases how to upgrade an insulin pump via software, using the Medtronic diabetes updater app. It's a simple, clean design that focuses on the product and its features. The video uses flat illustrations and minimal animation, creating a clear and engaging experience.

Video Design - The video uses a bright and cheerful color palette, reflecting the positive impact the product can have on people's lives. This Motion Graphic Promo Video for Branding is a great example of how minimal animation can be effective.

The video effectively highlights the benefits of the software upgrade. The clear messaging, combined with engaging visuals, makes it easy for viewers to understand the value of the product. This is a great example of a motion graphic animated promo video with minimal animation.

8. ManpowerGroup Animated Explainer Motion Video

ManpowerGroup's video is designed to introduce their Outplacement solution, highlighting its evolution over time to meet the ever-changing needs of the modern workforce.

Video Design - The video utilizes a clean and simple aesthetic, featuring flat-style character animation and a subtle color palette. The use of a timeline as a central visual element effectively conveys the history of Outplacement, reinforcing the concept of progress and evolution, creating a good Motion Graphic Promo Video. A city skyline, used as a background image, adds a layer of depth, evoking a sense of professionalism and urbanity, aligning with the brand's focus on career advancement.

The visual style of the video, while simple, is intentional. The video's consistent design and subtle color choices establish a professional and trustworthy tone. The focus on character animation, representing individuals at different career stages, effectively demonstrates the Value Proposition of ManpowerGroup's Outplacement solution, emphasizing its broad application across levels. This visual strategy successfully communicates the goal of the video, which is to introduce viewers to the company's offering and showcase its value proposition.

9. Avast Animated Isometric Promo Video

Avast Business Patch Management video is designed to educate viewers about the importance of proper patch management and how Avast Business can help automate the process.

Video Design - The video features an engaging Motion Graphic Promo Video style. The visual style is clean and modern, using a combination of isometric and flat illustrations, bold colors, and a dark background. The use of simple graphics and animations makes it easy to understand complex concepts related to patch management. Avast Business logo stands out on the screen, emphasizing the brand's identity.

The visual style of the video effectively communicates the importance of patch management and how Avast Business can help address common security issues. The use of bold colors and animations draws attention to the message and conveys a sense of urgency about addressing potential risks. The video's tone is reassuring and informative, highlighting how Avast Business provides a simple solution to a complex problem, making it clear that the company offers a valuable solution to business owners who are concerned about cybersecurity.

10. Fit2work Creative Motion Promo Video

Fit2work is an Australian company that offers background screening and police checks. The video is designed to showcase how their platform provides a solution to manage these checks, ensuring compliance, safety, and a good reputation for businesses.

Video Design - This Motion Graphic Promo Video uses simplistic graphics to portray the challenges faced by businesses, like a person walking a tightrope. The video's color scheme is bright and cheerful, and its animation is smooth, making it engaging and memorable.

The video uses various visual elements like a laptop, resumes, and graphics of a checklist, to highlight the benefits of Fit2work's platform. The video highlights statistics related to the risk of fraud and economic crimes within businesses, emphasizing the importance of screening candidates. This approach generates a sense of urgency for the viewer and makes the video more convincing. The video's tone is optimistic, showing how Fit2work can help solve a critical problem in the business world.

11. CareATC 2D Animated Motion Video

CareATC empowers businesses to cultivate a healthier and happier workforce, while simultaneously reducing healthcare expenditures. This video is designed to introduce CareATC's population health management solutions to employers.

Video Design - CareATC uses a Motion Graphic Promo Video to effectively convey their value proposition. The video features bright colors and clean graphics that instantly capture the viewer's attention, showcasing their commitment to helping employees lead healthier lives. The minimalist design of the graphics emphasizes their data-driven approach to healthcare management, and the use of dynamic animations further engages the audience by presenting a visually appealing narrative.

The video effectively communicates CareATC's ability to empower employees and reduce healthcare costs through a combination of engaging visuals and a concise narrative. It sets a professional yet approachable tone, highlighting their dedication to providing comprehensive solutions. This approach resonates well with the intended audience of employers seeking innovative ways to improve employee health and well-being.

12. PerkinElmer Compelling Motion Video

PerkinElmer has been pushing the boundaries of science for 85 years, helping customers measure, quantify, detect, and report to stretch the limits of human understanding. The video is designed to show how PerkinElmer is using its expertise to accelerate scientific outcomes.

Video Design - This Motion Graphic Promo Video uses a clean and minimalist design, with a focus on high-quality graphics and a modern aesthetic. The video incorporates vintage imagery, highlighting the company's history, seamlessly transitioning into showcasing modern technologies. The visual design features bold text on a white background, emphasizing key phrases, such as all we do. It uses a clean and simple aesthetic with a contemporary color scheme.

The visual style of the video effectively communicates the objective of the video, highlighting PerkinElmer's commitment to innovation and scientific advancement. The use of clean visuals and bold text helps to convey the company's mission of accelerating scientific outcomes. The tone of the video is professional, energetic, and optimistic, reflecting PerkinElmer's commitment to its customers and the future of science. The video seamlessly blends archival images with modern graphics, showing the company's commitment to advancement, while establishing trust and credibility.

13. MCI

MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. This video is designed to highlight the benefits of MCI's code refactoring solution.

Video Design - The video uses a simple and clean Motion Graphic Promo Video style that features circular shapes and animated lines. The use of green and blue colors, which are common in technology-related branding, creates a modern and professional look.

The simple visual design allows the viewer to easily understand the complex process of code refactoring and the benefits of using MCI's AI-powered solution. The animation focuses on the conversion process from COBOL to Java, illustrating how the solution can modernize legacy code and save time and money. The video's overall tone is confident, trustworthy, and informative, which builds trust in MCI's capabilities.

14. Ateme

Ateme+ is a SaaS solution that provides cloud-agnostic software-as-a-service tools, helping to keep audiences captivated. The video is designed to highlight the advantages of Ateme+ and introduce its key features.

Video Design - The Motion Graphic Promo Video for Website features a minimalist, clean design with a bright color palette. Simple animations are used to emphasize key information about the product. Graphics are high quality, and the video uses bright and contrasting colors to keep it visually engaging.

The visual style of the video effectively communicates the objective of the video, which is to introduce Ateme+ and its benefits. The clean, minimalist design conveys professionalism and reliability. Simple, easy to understand animations, combined with the use of bright and contrasting colors, capture attention and draw the viewer in. The overall tone is informative and optimistic, conveying a sense of confidence in the product.

15. Clever Devices

Clever Devices offers Electric Vehicle Management Solutions EVMS that help manage both diesel and electric fleets within a single system. This solution is designed to seamlessly integrate into existing infrastructure, making it a powerful tool for businesses looking to optimize their fleet operations.

Video Design - This is a Motion Graphic Promo Video for Marketing, using simple and clean graphics to ensure easy understanding by a wide audience. The animation style is professional and modern, focusing on clear and concise messaging, using graphics to explain concepts in a simple and easy to understand way.

The visual style communicates the video's objective by emphasizing the streamlined process of integrating EVMS into existing systems. The video employs a clean and crisp aesthetic, conveying efficiency and simplicity. The use of clean graphics, with a focus on visual clarity and straightforwardness, helps to reinforce the message that the solution is easy to implement and user-friendly. The video's tone is professional, informative, and upbeat, reinforcing the key benefit of managing both diesel and electric vehicles in a single system.

16. OpenText

OpenText is an IT Service Management solution provider, offering a chatbot named Aviator, a generative AI powered chatbot. The video is designed to highlight the advantages and benefits of Aviator to improve the user experience and help with IT service management.

Motion Graphic Promo Video Design - The video uses a minimalistic design approach, with a blue background and white text for contrast, giving it a clean and modern look. It uses various visual elements like icons, graphics and illustrations to highlight the problem and solution. The animation is smooth and engaging, keeping viewers interested.

The video uses a conversational tone, communicating Aviator's benefits. This tone is also reflected in the visual design, which is friendly and approachable, reflecting the goal of the video which is to showcase how the product can make IT service management less frustrating and more efficient. The design and animation style of the video communicate a positive and helpful tone, highlighting how Aviator can be a powerful tool in the IT Service Management space.

17. Datasite

Datasite provides tools for investment bankers. The video showcases how these tools can help bankers move faster and gain insights.

Video Design - The video uses a stylized, minimalist design, creating a clean and professional feel, highlighting the technological focus of the company. The use of 3D elements creates a unique and engaging Motion Graphic Promo Video Example. Each element represents a specific aspect of the deal lifecycle, including HR, financials, tax, and real estate.

The overall visual style effectively communicates the goal to help investment bankers streamline their workflow. The bright and clear color palette, paired with the clean animation, creates a sense of efficiency and trust, appealing to the target audience of investment bankers. The video emphasizes the importance of organization and speed in the deal process, conveying the value proposition of the solution.

18. Globitex

Globitex is a crypto-banking solution that allows you to manage your crypto assets and use them for everyday purchases. This video introduces the EURO Wallet and showcases its capabilities.

Video Design - The video uses a clean and modern design style, typical of Motion Graphic Promo Video Production. It features simple 3D illustrations of a bank, a house, a gift, and a car. These elements represent the everyday activities you can do using the EURO Wallet, making the video engaging and persuasive. The illustrations are well-designed and easy to understand. The white background helps to highlight the key features, and the font is clear and easy to read.

The video successfully uses the simple illustrations and clear graphics to highlight the features of the EURO Wallet, and how it can be used for everyday transactions. This reinforces the brand's message of easy and seamless integration of cryptocurrencies into your daily life. The video's professional tone and clear Visual Communication make it engaging and persuasive.

19. 1Password

One Password's Motion Graphic Promo Video is a masterclass in visual storytelling. The elegant animation effortlessly guides the viewer through the product's features, showcasing its ability to simplify complex workflows. The clever use of a dark background with vibrant color accents creates a modern and sophisticated aesthetic.

What's particularly impressive is how the video manages to convey a sense of security and trust, essential for a password management tool. The smooth transitions and synchronized sound effects enhance the overall viewing experience, leaving a lasting impression of efficiency and innovation. The video is a testament to the power of thoughtful design and meticulous execution.

20. Freshdesk

Freshdesk is a customer support and service management platform. This video is designed to explain the benefits of Freshdesk's post call transcripts feature.

Video Design - This Motion Graphic Promo Video for Business uses vibrant color palettes and abstract geometric shapes to bring the abstract concept of customer data to life. The video uses a dark background, contrasted with bright neon colors and dynamic lighting, to create a futuristic, engaging aesthetic. Abstract shapes represent the complex nature of data, which is hard to decipher. The shapes are then neatly organized in a visual container, a box, or a cloud, symbolizing the solution. This Motion Graphic Promo Video for Business style effectively communicates a complex problem and an engaging solution that helps businesses streamline their customer support processes.

The visual elements of the video effectively communicate how the product solves the problem of managing and accessing customer data. The video tone is positive and encouraging, visually connecting the problem of managing customer data with the solution provided. This style successfully makes a powerful statement on how the product can help customer support managers find the data they need to improve customer service.

21. PwC

PwC Finance Transformation video is designed to illustrate the company's services and solutions for accelerating finance transformation.

Video Design - The video is a vibrant, well-paced Motion Graphic Promo Video for Storytelling. It is composed of a series of simple icons and graphics. These graphics are displayed on a brightly colored background, mainly orange and yellow, to draw attention and emphasize the key elements of the message.

The minimalist design allows the viewer to focus on the key messages of the video. The graphics are visually engaging and clearly communicate the core value proposition. The simple style allows for the video to be easily adapted for different platforms and audiences. The animated icons are clearly visible and are presented in a smooth and seamless way which helps the viewer understand the core message of the video.

22. Syncsort

Syncsort Connect is a tool that makes the selling process easier. This video is designed to introduce the solution.

Video Design - The video features flat, clean, and simple illustrations. It's Motion Graphic Promo Video for Storytelling with minimal animation. Each illustration uses colors that contrast well with the background, while the animation is mostly focused on movement, keeping it simple, yet eye-catching.

The style effectively communicates the brand's product. The clean and minimalist visual design allows viewers to focus on the content, making it easy to understand. The tone of the video is relaxed and professional, suggesting that the solution offers a simple, yet effective way to make selling easier.

23. WalkMe

WalkMe is a digital adoption platform that helps users easily navigate any software, website, or app. This video is designed to demonstrate how WalkMe can make work easier and more productive.

Video Design - The video uses simple, clear illustrations and animated text, making it engaging. A vibrant color palette with neon blue and pink hues is used, making the video feel contemporary.

The use of the space theme reflects the concept of the digital race. The video uses visual cues like stars and a glowing planet to evoke this theme. The animated text helps drive the video's goal, emphasizing the ease and productivity of the product. The visual elements are simple but effective, making the video feel professional and informative. The overall tone is positive and upbeat, emphasizing the benefits of WalkMe.

24. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies to save lives and help people live full lives. This video is designed to showcase the history and impact of the company.

Video Design - The video uses a clean, minimalist design style with a focus on simple, high-quality graphics. The color palette is limited, featuring mostly white, grey, and gold. The font is a simple, sans-serif typeface, which is easy to read. The use of animation adds visual interest and helps to keep the viewer engaged.

Motion Graphic Promo Video for Storytelling is the perfect approach for this video. The timeline highlights important milestones in the company's history, showcasing their commitment to innovation. The video's use of bold colors, simple graphics, and clear, concise language makes the information presented easily accessible and digestible. The overall tone is professional and optimistic, reflecting the company's dedication to creating a positive impact on the lives of their patients. The video's strong visual style effectively communicates the company's commitment to innovation and their mission to improve the quality of life for patients worldwide.

25. TravelBank

TravelBank is a travel and expense management solution that helps businesses manage spending. This video is designed to introduce the product, which helps companies manage travel expenses and gain control of spending.

Video Design - The video uses a minimalistic design with simple, cartoon-like illustrations. Bright colors and clean lines make the video visually appealing and easy to understand. The animation is smooth and engaging, making the video enjoyable to watch. The use of bright colors helps to create a positive and optimistic tone.

This video effectively uses visual design to communicate its objective. The simple design communicates the message that the product is an easy-to-use and effective solution. The tone of the video is confident and optimistic, conveying the message that the product can help businesses manage their travel expenses and gain control of spending. This is a great example of Motion Graphic Promo Video for Storytelling.

26. Logicom

Logicom is a distribution company, this video is designed to encourage its clients to partner with Cisco Meraki, in order to provide a simple and complete cloud-based solution for their customers.

Motion Graphic Promo Video for Storytelling - This video uses a clean design with a minimalist style to present a clear and engaging message about Meraki's capabilities. The use of a green color palette and simple icons provides a visually appealing experience, emphasizing the efficiency and scalability of Meraki's cloud-based solutions.

The video takes viewers on a journey, highlighting the growing trend of cloud adoption, the challenges faced by businesses, and how Meraki can overcome those challenges. This approach resonates well with the target audience of IT professionals who are looking for a simple and effective solution for their clients. The use of graphics, animations, and text throughout the video keeps the audience engaged and clearly communicates the key points of the message. The overall tone of the video is confident and optimistic, reflecting the benefits of partnering with Meraki and Logicom.

27. UOB

UOB is a financial institution that provides banking services. This video is designed to introduce a savings account with enhanced security features to protect money from digital scams.

Video Design - The video uses a clean, modern, and minimalist aesthetic, featuring a solid blue background with white text and icons. Bold fonts and clear icons make the message easily digestible. This simplicity creates a trustworthy and professional feel.

This Motion Graphic Promo Video for Storytelling presents information concisely, making it ideal for social media consumption. The bright blue background, white text and icons create a sense of security, stability, and trustworthiness, echoing the message of protection. The consistent visual style maintains a professional and engaging tone, making it appealing to a broad audience.

28. Blend

Blend is focused on making homeownership as simple as online shopping, with the goal of making the mortgage process easier for customers. This video explains what dividends are, using simple and relatable examples.

Video Design - The video uses a clean, modern, and minimalist design with 2D motion graphic elements. Simple icons and animations paired with a dark background visually convey the information in a clear and concise way. This design helps maintain the user's focus on the main concept of dividends.

Motion Graphic Promo Video for Storytelling - This style is ideal for educational content, as it simplifies complex concepts for easy understanding, making it a great Motion Graphic Promo Video for Storytelling. The video uses a clean and professional tone, which aligns with the subject matter of investments and finances. The visuals are simple but effective, using a combination of text, animation, and clear visual metaphors to effectively explain the concept of dividends. This video effectively communicates the core concept of dividends through a clear and visually appealing design, further reinforcing the brand's focus on simplifying complex financial processes.

29. Siemens

Siemens Teamcenter Quality is a cloud-based solution that streamlines collaboration between automotive suppliers. This video is designed to highlight the benefits of this solution for managing quality data.

Video Design - This is a great example of Motion Graphic Promo Video for Storytelling, using a vibrant color palette that is visually appealing. The video uses clean, bold graphics that focus on showcasing the key benefits of the solution, icons represent each aspect of the solution, then transitions to a live demo that showcases the interface.

The visual style of the video effectively communicates the objective of the video. Clean, modern graphics and bold colors create a professional and engaging tone. The video effectively highlights the key benefits of the solution, such as its ability to enhance collaboration and efficiently exchange data. Simple, straightforward language makes it easy for viewers to understand the value proposition of the solution.

30. Moogsoft

Moogsoft's AI solution helps IT operators manage problems. The video is designed to demonstrate the benefits of their product.

Video Design - The video uses a lighthearted, colorful animation style. A cartoon cow robot is the main character, adding a playful and approachable tone. Simple, bold lines and bright colors make the video a Motion Graphic Promo Video for Storytelling.

The video effectively conveys its objective through visual elements and narrative. Relatable scenarios, such as IT professionals struggling with troubleshooting, connect with the target audience. The lighthearted tone, combined with the positive portrayal of the solution, emphasizes its benefits.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize Motion Graphic Promo Videos?

Content Clarity: "Good content isn’t about good storytelling. It’s about telling true stories well." - Sonia Simone. Advids leveraged this for a healthcare client. Their motion graphic promo video, focused on patient testimonials and authentic stories, saw a 15% rise in appointment bookings.

Actionable: Ground narratives in truth and authenticity for stronger impact.

Targeted Messaging: "Crossing the chasm requires understanding your target customer deeply." - Geoffrey Moore. Advids used this insight for a gaming client. By tailoring the motion graphic promo video to the specific preferences of their gamer audience, we achieved a 25% boost in game downloads.

Actionable: Tailor content to specific audience segments for optimal reach.

Customer-Centric Approach: "Customer happiness is the new marketing." - Alex Turnbull. Advids embraced this philosophy for an e-commerce client. Their motion graphic promo video, designed around customer needs and desires, led to a 18% increase in sales conversions.

Actionable: Prioritize customer experience in every stage of video creation.

Value-Driven Communication: "Focus on the value you provide, not the features you offer." - Sahil Sethi. Advids applied this for a real estate client. Their motion graphic promo video showcased the lifestyle benefits of their properties, resulting in a 22% surge in property inquiries.

Actionable: Highlight benefits and outcomes, not just product functionalities.

Strategic Alignment: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids used this principle for a non-profit client. By aligning the motion graphic promo video with their core mission and values, we helped them achieve a 30% increase in donations.

Actionable: Align video content with overall business objectives and brand identity.

Why Advids for Motion Graphic Promo Video?

At Advids, we specialize in crafting high-quality, original Motion Graphic Promo Videos that elevate your brand and drive results. With a proven track record and a passion for innovative animation, we transform your vision into compelling visual stories that captivate your audience and achieve your business objectives.

Transforming Ideas into Engaging Animations:

Customized Motion Graphic Promo Video Solutions: From explainer videos and product demos to brand stories and social media content, we tailor each Motion Graphic Promo Video to your specific needs and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft engaging narratives that resonate with viewers and leave a lasting impression.
Cutting-Edge Motion Graphic Promo Video Technology: We utilize the latest animation software and techniques to deliver visually stunning videos that stand out from the crowd.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Motion Graphic Promo Video truly effective. We've completed over 345 successful Motion Graphic Promo Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity, allowing us to create Motion Graphic Promo Videos that truly resonate.

Ready to unlock the potential of Motion Graphic Promo Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphic Promo Video?

A Motion Graphic Promo video is a dynamic and engaging form of visual Storytelling that combines animated graphics, text, and sound to promote a brand, product, or service. Unlike live-action videos, motion graphics rely on digitally created visuals, offering greater creative flexibility and control over the final product. They are often used to explain complex concepts, showcase product features, and educate target audiences in an engaging and informative manner.

Motion graphic Promo Videos are versatile and can be used across various marketing channels, including social media, email marketing, and website content. They can be adapted to different formats and platforms to reach your target audience wherever they are.

What do top Motion Graphic Promo Videos have in common?

Here are some key elements that contribute to effective animated storytelling and visual communication:

What makes Motion Graphic Promo Video effective?

Exceptional motion graphic promo videos are driven by a clear understanding of the target audience and a compelling narrative that resonates with their needs and interests. They use animation and visuals to tell a story that engages viewers on an emotional level, making the brand more relatable and memorable.

Sophisticated motion graphic promo videos aim to create a lasting impression by showcasing the brand's personality, values, and unique selling proposition in a visually appealing and memorable way. They can be used across various marketing channels, including social media, email marketing, and website content.

How long should your Motion Graphic Promo Video be?

Considerate motion graphic promo videos are designed to be concise and engaging, keeping viewers hooked until the very end. The ideal length depends on the video's purpose, target audience, and platform.

Strategic motion graphic promo videos aim to deliver a clear message and a compelling call to action within a limited timeframe. They can be used to explain complex concepts, showcase product features, and educate target audiences in an engaging and informative manner.

Pre-Production Considerations

How to create Motion Graphic Promo Videos?

Comprehensive motion graphic promo video creation involves a multi-step process that begins with planning and ends with post-production. The process requires a blend of creativity, technical expertise, and a deep understanding of your target audience.

Innovative motion graphic promo videos aim to create a lasting impression by showcasing the brand's personality, values, and unique selling proposition in a visually appealing and memorable way. They can be used across various marketing channels, including social media, email marketing, and website content.

Crafting Captivating Promo Videos

Crafting a high-quality motion graphic promo video requires careful planning and execution.

Know Your Audience:

Start by understanding your target audience. What are their demographics, interests, and online behavior? This knowledge will guide your creative decisions, ensuring your video resonates with the intended viewers.

Visual Identity and Style:

Your video should reflect your brand's visual identity. Choose a style that aligns with your brand guidelines and appeals to your target audience. This includes selecting appropriate color palettes, typography, and animation styles. Consider whether 2D animation, 3D animation, or a whiteboard style best suits your message and brand.

Storytelling and Script:

A compelling narrative is crucial. Craft a Story that captures viewers' attention from the beginning and keeps them engaged throughout. A strong script and a professional Voiceover are essential for effectively conveying your message.

Call to Action:

Every promo video should have a clear and concise call to action. What do you want viewers to do after watching the video? Make it easy for them to take the desired action, whether it's visiting your website, making a purchase, or subscribing to your channel.

Production Quality:

High-quality animation, sound design, and editing are essential for a professional and polished final product. Attention to detail enhances your brand's credibility and the video's overall impact.

Brand Storytelling Through Motion

• Develop a narrative that highlights your brand's origin story, its mission, and its unique selling proposition.
• What makes your brand stand out?
• What problems do you solve for your customers?

Visualizing Your Brand:

• Use animation, graphics, and imagery to bring your brand's story to life.
• Visuals can evoke emotions and create a lasting impression.
• For example, a company focused on sustainability might use imagery of nature and renewable energy to convey its commitment to the environment.

Emotional Connection:

• Connect with viewers on an emotional level by aligning your brand's story with their values and aspirations.
• Emotional connections foster trust and loyalty.

Showcasing Brand Values:

• Integrate your brand's core values into the narrative.
• Demonstrate how these values translate into tangible benefits for your customers.

Tailoring to Your Audience:

• Adapt the story to resonate with your target audience's interests and needs.
• Speak their language, address their pain points, and offer solutions that align with their aspirations.

Promo Video Powerhouse: Types & Uses

Motion Graphic Promo Videos

Motion graphic promo videos come in various forms, each tailored to specific marketing objectives.

These videos simplify complex concepts, products, or services. They often use a combination of animation, voiceover, and on-screen text to break down information into easily digestible chunks.

Showcase the features, benefits, and functionality of a product or service. They can highlight use cases, demonstrate value, and drive purchase decisions.

Feature satisfied customers sharing their positive experiences with your brand. Testimonials Build Trust and Credibility by leveraging social proof.

Promote your brand, product, or service in a creative and visually appealing way. They can be used for social media campaigns, website landing pages, or as part of larger advertising campaigns.

Designed specifically for social media platforms, these short, Attention-Grabbing Videos often incorporate humor, entertainment, or educational content to Engage Viewers and drive social sharing.

Crafting Captivating Product Launch Videos

Capturing Audience Attention

Capturing audience attention requires a combination of visual appeal, engaging storytelling, and strategic use of audio.

• Employ vibrant colors, dynamic animation, and eye-catching graphics to create a visually stimulating experience.
• Visuals are processed faster than text, making them crucial for grabbing attention.

• Craft a captivating narrative that draws viewers in and keeps them hooked until the very end.
• A well-structured story with a clear beginning, middle, and end will keep your audience engaged.

• Select music and sound effects that enhance the video's mood, tone, and message.
• Audio plays a crucial role in creating an immersive and memorable viewing experience.

• Don't leave viewers wondering what to do next.
• Include a Clear and Concise Call to Action that encourages them to take the desired step.

• Tailor your video's content, style, and tone to resonate with your specific target audience.
• Understand their demographics, interests, and online behavior to create content that speaks directly to them.

Boost Sales with Motion Graphics

Motion graphic promo videos can be highly effective in driving conversions and boosting sales.

• Clear Call to Action: Include a Strong Call to Action that encourages viewers to take the desired next step. Use animation to draw attention to buttons or links. For example, a pulsating Buy Now button can effectively guide viewers towards a purchase.
• Highlighting Product Benefits: Focus on the key benefits of your product or service, addressing the specific needs and pain points of your target audience. Show them how your offering can solve their problems and improve their lives.
• Visual Storytelling for Conversion: Use animation and visuals to create a persuasive narrative that showcases your value proposition and guides viewers towards conversion.
• Targeting the Right Audience: Tailor your video's message and visuals to resonate with your ideal customer profile. Understand their demographics, psychographics, and online behavior to create content that speaks directly to them.
• Lead Generation Strategies: Integrate lead capture forms or links to Landing Pages within your video or its description to collect contact information from interested viewers. This allows you to nurture leads and guide them through the sales funnel.

Amplify Your Launch Video's Impact

A motion graphic promo video should be an integral part of your overall marketing strategy.

Social Media Amplification:

• Share your video across your social media platforms to reach a wider audience and encourage social sharing.
• Tailor the video's format and length to each platform's specifications.

Email Marketing Enhancement:

• Embed your video in email marketing campaigns to Boost Engagement and click-through rates.
• A visually appealing video can make your emails stand out.

Website Integration:

• Feature your video prominently on your website's homepage, landing pages, or product pages to engage visitors and communicate your brand's message effectively.

Paid Advertising Campaigns:

• Utilize your video as part of paid advertising campaigns on platforms like YouTube, Facebook, Instagram, and LinkedIn.
• Target your desired audience based on demographics, interests, and online behavior.

Content Marketing Integration:

• Create blog posts, articles, or other content that complements your video, providing additional context, information, or insights.
• This cross-promotion can expand your reach and drive traffic to both your video and written content.

Crafting Videos That Connect

Creating a video that truly connects with your target audience requires careful planning and execution.

Thorough Audience Research:

• Conduct in-depth research to understand your target audience's demographics, psychographics, interests, pain points, and online behavior.
• What are their needs, desires, and aspirations?

Storytelling that Resonates:

• Craft a compelling narrative that aligns with your target audience's values, aspirations, and challenges.
• Address their pain points and offer solutions that resonate with their needs.

Visual Style and Brand Identity:

• Choose a visual style that aligns with your brand identity while also appealing to your target audience's aesthetic preferences.
• Consider color palettes, typography, animation style, and overall visual tone.

Clear and Compelling Call to Action:

• Guide viewers on the desired next step with a clear and concise call to action.
• Make it easy for them to take action.

Testing and Optimization:

• Don't be afraid to experiment with different versions of your video to see what resonates best with your target audience.
• Track key metrics like watch time, engagement, and conversion rates to optimize your video's performance over time.

Measure Your Video's Impact

Measuring the success of your video is crucial for understanding its impact and optimizing future campaigns.

• Track the number of views your video receives across various platforms to gauge its overall reach and visibility. This metric provides insights into how many people are exposed to your brand's message.

• Monitor engagement metrics such as likes, shares, comments, and watch time to understand how viewers are interacting with your video. High engagement indicates that your content is resonating with your audience.

• Measure the number of conversions generated from your video, such as website visits, lead submissions, or sales. This metric directly reflects the video's impact on your business goals.

• Track the amount of traffic driven to your website from your video using UTM parameters or other tracking methods. This helps you understand which platforms and campaigns are most effective in driving traffic to your site.

• Monitor the number of leads generated from your video, such as email sign-ups or contact form submissions. This metric reflects the video's effectiveness in capturing valuable leads for your business.

Onboarding Your Customers with Video

Motion graphic promo videos can play a valuable role in Onboarding new customers and keeping them engaged with your brand.

Product Walkthroughs: Create engaging Product Walkthroughs that guide new customers through the features and functionalities of your product or service. Visual demonstrations can be more effective than text-based instructions.

Feature Highlights: Showcase the key benefits and Value Propositions of your product or service, addressing common customer needs and pain points. Highlight features that are most relevant to new users.

Customer Testimonial Integration: Incorporate customer testimonials into your onboarding videos to build trust and credibility. Hearing from satisfied customers can reassure new users that they made the right choice.

Interactive Elements for Engagement: Consider adding Interactive Elements to your videos, such as clickable links, buttons, or quizzes, to encourage active participation and enhance the onboarding experience.

Clear Calls to Action: Guide new customers on the next steps they can take to get the most out of your product or service. Provide clear calls to action, such as exploring specific features, contacting support, or joining a community forum.

Motion Graphics Promo Video Pitfalls

Budget Constraints:

Balancing creative vision with budget limitations is crucial. Determine your budget early on and explore Cost-Effective Production methods without compromising quality.

Motion graphic production involves multiple stages, from scripting and storyboarding to animation and sound design. Establish a realistic timeline and manage your time effectively to meet deadlines.

Defining a clear creative direction that aligns with your brand identity and resonates with your target audience is essential. Collaborate effectively with your creative team to ensure everyone is on the same page.

Motion graphics production requires specialized skills and software. If you lack in-house expertise, consider partnering with a reputable motion graphics agency or freelancer.

Creating a video that resonates with your target audience requires in-depth research and understanding of their demographics, psychographics, and online behavior.

Case Study: How Nike Built a Long-Term Video Content Strategy to Engage Athletes

The Challenge: Nike, the global sportswear giant, wanted to create a long-term Video Content Strategy that would engage athletes and inspire them to achieve their goals.

The Solution: Nike developed a multi-platform Video Content Strategy that included a mix of inspirational stories, product demonstrations, and behind-the-scenes footage. They partnered with athletes, influencers, and filmmakers to create high-quality content that resonated with their target audience.

The Results: Nike's Video Content Strategy has been highly successful, generating billions of views across various platforms. The brand has seen a significant increase in brand awareness, engagement, and sales as a result of their commitment to creating compelling and authentic video content.

Key Takeaways:

• A well-defined Video Content Strategy is essential for long-term success in the digital landscape.
• By creating high-quality content that resonates with their target audience, brands can build strong relationships and drive engagement.
• Nike's success demonstrates the power of storytelling and authenticity in video content marketing.

Case Study: How GoPro Leveraged Collaboration to Create Viral Video Content

The Challenge: GoPro, the action camera company, wanted to create viral video content that would showcase the capabilities of their products and inspire users to capture their own adventures.

The Solution: GoPro partnered with a network of athletes, filmmakers, and content creators to produce high-quality, action-packed videos. They provided their partners with the latest GoPro cameras and equipment, allowing them to capture stunning footage from extreme sports and adventures.

The Results: GoPro's collaborative Video Content Strategy has been incredibly successful, generating billions of views and driving significant brand awareness. The company's videos have gone viral on social media, inspiring users to share their own GoPro footage and purchase the company's products.

Key Takeaways:

• Collaboration is key to creating high-quality and engaging video content.
• By partnering with experts in their field, brands can leverage their expertise and reach a wider audience.
• GoPro's success demonstrates the power of collaboration to create viral content and drive brand growth.

Case Study: How McDonald's Prioritized Video Budget Allocation for Maximum Impact

The Challenge:

McDonald's, the fast-food giant, wanted to optimize their Video Budget Allocation to ensure that their campaigns were reaching the right audience and driving the desired results.

The Solution:

McDonald's conducted a thorough analysis of their target audience and their video consumption habits. They identified the platforms and formats that were most effective for reaching their target demographic and allocated their budget accordingly.

The Results:

McDonald's saw a 10% increase in brand awareness and a 5% increase in sales after optimizing their Video Budget Allocation. They were able to reach a wider audience and drive greater engagement by focusing their resources on the most effective platforms and formats.

Key Takeaways:

• Prioritizing Video Budget Allocation is crucial for maximizing campaign impact and ROI.
• By analyzing audience data and consumption habits, brands can identify the most effective platforms and formats for their campaigns.
• McDonald's success demonstrates the importance of strategic budget allocation for achieving video marketing goals.

How motion graphic promo video examples are curated?

We dove deep into motion graphic promo videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphic promo videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Impact & Resonance Examining the emotional impact and memorability of the animation and its core message.
7.Style & Technique Execution Determining the effectiveness and innovation of the chosen motion graphics style and techniques.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphic promo video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.