Video Creation Service

30 Motion Graphic Promotion Video Examples To Engage Your Audience

Orko Roy
Last updated
Oct. 30, 2024

Imagine crafting something incredible, only to be met with silence A picture is worth a thousand words, but a moving picture? Priceless. That's the magic of motion graphic promotion videos. They're not just eye candy; they're the secret weapon top brands use to captivate their audience and boost sales. Curious how these visual dynamos are changing the marketing game? The numbers speak for themselves:

  • 96% of people turn to videos to learn more about a product or service.
  • 88% of B2B buyers say they spend time watching video content to learn about products or services in the past 3 months.
  • 90% of consumers say that video can help them make a purchasing decision.

These stats highlight the undeniable impact of video, particularly motion graphics, in influencing buyer behavior. Leveraging this trend can significantly boost engagement and drive sales. Let's dive in and explore 30 Immersive Motion Graphic Promotion Video examples to unlock actionable strategies for your own marketing success.

1. Siemens Animated Motion Video


Duration : 1 minute and 38 seconds

This Motion Graphic Promotion Video from Siemens cleverly uses visuals to convey the importance of quality control and the power of collaboration with suppliers. The 2D animation of a checklist being marked with both checkmarks and a red exclamation point immediately hooks the viewer into a common problem faced by businesses during product development. Then, the introduction of Siemens' Supplier Quality Hub software offers a solution.

The use of motion graphics and concise text throughout the video seamlessly explains each key feature. The sleek design – dark blue, teal, and white – is consistent with the overall branding. By visualizing the cloud solution, UI interactions, and problem-solving capabilities of the software, Siemens builds a strong case for their product. The ending scene – an animated handshake – perfectly summarizes the benefits of using their software: better collaboration and improved quality.

2. AdHive Creative Motion Video - Build brand awareness implicitly


Duration : 1 minute and 7 seconds

This Motion Graphic Promotion Video masterfully showcases AdHive, a platform revolutionizing influencer marketing. The vibrant visuals, paired with a driving electronic soundtrack, immediately capture attention and guide viewers through the platform’s unique offerings.

AdHive’s innovative approach to connecting advertisers with bloggers is effortlessly conveyed through concise messaging and intuitive 2D animations. The sleek, modern design and seamless transitions create a compelling narrative, leaving viewers inspired to simplify their own marketing campaigns.

3. Syncsort 2D Motion Graphics Video


Duration : 1 minute and 19 seconds

Syncsort’s Motion Graphic Promotion Video sets a high standard for visually engaging B2B content. By leveraging animated sequences, it effortlessly simplifies complex data processes, transforming them into captivating visuals. The modern color palette and upbeat music create an atmosphere of innovation and progress.

What makes this video a true standout is its ability to convey a compelling narrative without relying on voiceover. The thoughtful transitions and strategic use of iconography guide viewers seamlessly through Syncsort’s key messages, highlighting the ease and efficiency of their data management solutions.

4. Globitex Minimal Motion Graphics Video


Duration : 57 seconds

This motion graphic promotion video brilliantly captures the struggle of managing cryptocurrency finances in a world still tethered to traditional banking. Globitex's Euro Wallet shines as a beacon, offering an elegant solution with its personal IBAN account and instant EUR payments. The isometric 3D animation adds a touch of modern flair, and the crisp visuals, coupled with the upbeat music, make the video both engaging and informative.

The video's strength lies in its relatable storytelling and the clear value proposition presented. It's an inspiration for any business looking to communicate complex financial concepts with clarity and style. The promise of financial freedom, combined with high-security standards, positions Euro Wallet as a trustworthy and efficient tool for navigating the dynamic world of cryptocurrency.

5. Ateme Simple Motion Graphics Video


Duration : 1 minute and 8 seconds

The vibrant Motion Graphic Promotion Video for Ateme+ effortlessly captures the viewer’s attention with its engaging and concise messaging.  The use of simple geometric shapes and icons, combined with a futuristic electronic soundtrack, creates a compelling narrative about the evolving landscape of video delivery solutions.  The video effectively communicates the value proposition of Ateme+ by showcasing its cloud-agnostic capabilities and flexible payment options.

From rocket launches symbolizing growth to untangling lines representing simplified complexity, the video cleverly uses visual metaphors to highlight the core benefits of the platform.  Ateme+’s commitment to energy efficiency is also elegantly showcased through solar panel animations, emphasizing the company’s dedication to sustainable solutions.

6. PepsiCo Simple Motion Design Video - Explain composting benefits implicitly


Duration : 2 minutes and 5 seconds

PepsiCo is working to make packaging recyclable, compostable, biodegradable by 2025. This video is designed to explain what compostable packaging is, how it is composted, and why it is good for the environment.


Video Design - The video utilizes a Motion Graphic Promotion Video style with simple, clean graphics and a bright color palette. Icons are used to represent packaging types, and animated scenes demonstrate composting. This style is effective in showcasing a sustainable message while remaining engaging and easily understood.


The visual style of the video effectively communicates the objective of explaining the benefits of compostable packaging, encouraging viewers to learn and take action. The bright colors and simple animations create an optimistic and informative tone, while the use of icons and clear visuals makes the information accessible to a wide audience.

7. 1Password


Duration : 1 minute and 27 seconds

1Password Developer Tools provides a secure way to manage and access passwords, SSH keys, and infrastructure secrets. This video is designed to introduce the new features of 1Password 8 and showcase its benefits for developers.

Video Design - The video uses clean, minimal animation, with a futuristic graphic design style. This modern design is typical of an Motion Graphic Promotion Video and makes the product look professional and user-friendly. The video highlights the simplified process of securely storing and accessing secrets, which are essential for developers.

The visual design and animation of the video convey the efficiency and security of 1Password Developer Tools. The use of minimal graphics and clean lines creates a sleek and professional look. This is further enhanced by the use of subtle animation, which draws the viewer's attention to the key features of the product. The overall tone of the video is professional and informative, aiming to establish trust and credibility among the target audience, developers. This tone effectively communicates the benefits of using 1Password Developer Tools for secure and simplified development workflows.

8. Audaces


Duration : 1 minute and 36 seconds

Audaces Idea is a software solution, designed for fashion designers, to create designs and technical drawings with pre-costing done automatically. The video is designed to highlight how this software simplifies the process of developing fashion collections, while providing a seamless design experience.

Video Design - The video uses a clean and modern design style, featuring high-quality graphics and animation. The choice of a white background and pastel color schemes, along with minimal text, contributes to a sleek, and professional aesthetic that is typically found in Motion Graphic Promotion Video. The use of dynamic animations, like the colorful lines and grids, create visual interest and highlight the user-friendliness of the Audaces Idea interface.

The use of animated icons, and visual elements like the text Interface Simple and Intuitive, and the text Sketches with specific tools for the fashion industry, further emphasizes the features of the software. This makes the video engaging and easy to understand, while emphasizing the ease of use of the software. The simple design and visual elements communicate the idea of efficiency and the potential for increased productivity, making it an effective video for showcasing the features and benefits of Audaces Idea.

9. Blend


Duration : 1 minute and 32 seconds

Blend is an online solution, making mortgage and loan processes simple for consumers. This video is designed to explain dividends and dividend yields for individuals investing in the stock market.

Motion Graphic Promotion Video for Brand Storytelling - This video uses a simple and clear visual style, focusing on concise explanations of dividends and dividend yields. It uses simple shapes and icons, such as a money bill and a pound sign, to represent the purchase of a share and the payment of a dividend. The visuals are complemented by a simple yet engaging font style that matches the tone of the video. This combination of elements helps to create an accessible and easy-to-understand video for the audience.

Video Design - The video uses bright green and white graphics on a black background to highlight the main points. These visual elements combine to create a modern look that is appropriate for this type of educational content. The use of animation keeps the video engaging and enhances the understanding of the concepts being presented. The video adopts a casual and engaging tone through a simple explanation of dividends. This conversational style makes complex financial concepts easier to grasp, especially for those new to investing.

10. Segment Animated Data Flow Video


Duration : 1 minute and 30 seconds

Segment helps you track user interactions on your website or app. The video is designed to show how this process works.

Video Design - The video uses simple animation to illustrate the core functionality. The graphic style is clean and easy to follow, making the video engaging. This visual style helps users easily understand the flow of data from the source to the destination.

The video employs a lighthearted tone and uses animation in a way that makes it engaging for the viewer. The animation style is visually appealing and communicates the objective effectively. This is a great example of a Motion Graphic Promotion Video for Case Study.

11. Alation Visual Storytelling Motion Video


Duration : 1 minute and 33 seconds

Alation is a data catalog software provider. This video is designed to showcase the company's success and position it as the best data catalog software available.

Video Design - The video is a Motion Graphic Promotion Video. It uses a minimalist design language, with bold orange and white text against a blue background. The use of athletic imagery and statistics creates an engaging and attention-grabbing visual that evokes feelings of success, victory, and leadership.

The use of motion graphics adds visual interest, and the clean design keeps the focus on the message. The video is a great example of how to communicate a complex message in a simple and engaging way. The use of the GOAT acronym and the bold stats highlight Alation's dominance in the data catalog market. The overall tone is confident, proud, and celebratory, leaving viewers with a positive impression of Alation.

12. Moogsoft Creative Motion Design Video - Build brand awareness implicitly


Duration : 1 minute and 22 seconds

Moogsoft is an IT operations platform that uses AI to solve problems. The video is designed to show how Moogsoft can help IT operators, and its patented AI can help them be more productive.

Video Design - The video uses a simple, clean, and minimalist design style. Bright and bold colors create visual contrast between different elements, like the characters and background. Simple animations communicate complex IT concepts, such as automation and AI. This makes the video engaging and easy to understand.

The video effectively communicates the message through its visual design. Simple animation and graphics engage viewers and demonstrate how the AIOps platform works. The video conveys a sense of reliability, trustworthiness, and approachability. The overall tone is lighthearted and playful, making the complex topic of AIOps more accessible. This makes the video relatable to IT professionals.

13. TravelBank


Duration : 1 minute and 16 seconds

TravelBank is an all-in-one solution that helps manage travel and expense management. The video is designed to promote the solution and educate viewers on its functionalities.

Video Design - The video uses a clean and modern visual style. Animated icons and a simple color palette featuring a variety of blues and reds create an engaging and professional feel. The video features graphics that are high quality, using 2D animation for each of the main icons.

Motion Graphic Promotion Video for Product Demo The video showcases the platform's ability to streamline the expense management process. The animation style is simple, clear and engaging. The modern design choices convey the emphasis on innovation and efficiency. This tone aligns with the target audience of businesses that seek to optimize travel and expense management. This video encourages viewers to explore TravelBank as a comprehensive solution.

14. Yggdrash


Duration : 1 minute and 23 seconds

Yggdrash is a third generation blockchain protocol that tackles issues facing protocol scalability and utility. This video is designed to introduce the protocol and its key benefits.

Video Design - The video utilizes a clean and minimalist design, focusing on illustrating the protocol architecture. This style is often seen in Motion Graphic Promotion videos, as it keeps the viewer focused on the content and core concepts rather than visual distractions. The animated graphics are simple yet effective, clearly depicting the stem and branch chains. The use of a tablet device as the primary visual element creates a sense of familiarity and user friendliness.

The video's minimalist design and clear visual language effectively communicate the core concept of Yggdrash. The graphics, coupled with the concise narration, create a professional and informative tone, making the video suitable for a diverse audience. The video's consistent animation style and graphics reinforce the brand's focus on innovation, scalability, and reliability.

15. MongoDB


Duration : 1 minute and 18 seconds

MongoDB Atlas is a cloud-based database designed to accelerate and simplify building with data. This video is designed to introduce the features of MongoDB Atlas and promote its benefits.

Video Design - This video is a Motion Graphic Promotion Video for Small Business using a vibrant color palette of turquoise, teal, and white with a modern, clean look. The video utilizes minimal text, focusing on the graphic elements, and showcasing the features through various animated 3D illustrations.

The video's visual style effectively communicates the value proposition by highlighting its simplicity and user-friendliness. The clean animation style and modern design convey a message of efficiency, precision, and advanced technology, making the solution accessible to a wide audience. The video effectively showcases the 3D tooth movement tools, which are intuitive and user-friendly. The overall tone of the video is positive and optimistic, portraying the solution as a reliable solution that can help businesses overcome their data challenges.

16. Noonday Collection


Duration : 1 minute and 57 seconds

Noonday Collection is a community-based marketplace that connects artisans around the world with shoppers. The video is designed to show how joining Noonday Collection can help women find styles they love while making a positive impact on the world.

Video Design - The video is simple, yet powerful and uses a minimalist, illustrated style. The main character, a woman, is presented with a series of contrasting emotions, illustrated through a visual metaphor of a sphere. It highlights the story of transformation that the company brings to the artisan community and uses this as the main idea for branding promotion.

The video's simple yet visually appealing design, combined with its powerful message, effectively communicates the objective of the video. The video's soft and calming tone underscores Noonday Collection's message of empowerment and global impact. This design style helps make the video engaging, while driving the message about creating a flourishing world.

17. PwC


Duration : 1 minute and 45 seconds

PwC's Pillar Two Engine is a centralized, cloud-based calculation engine for quantifying the impact of OECD Pillar Two, including provision, compliance, and modeling. This engine is a powerful tool for tax professionals and multinational corporations.

Video Design - The video uses a grid of orange squares on a dark gray background, which highlights the idea of data and systems. The simple design and graphic animations create an engaging Motion Graphic Promotion Video for Social Media.

The video's visual style effectively communicates its objective to showcase the complexity and global impact of OECD Pillar Two, driving viewers to learn more about the Pillar Two Engine. The clean, minimalist design and use of orange and gray colors creates a sophisticated and professional tone that is relevant to the target audience.

18. Logicom


Duration : 2 minutes and 26 seconds

In this Motion Graphic Promotion Video, Logicom uses engaging 2D animation to convey a powerful message about the future of B2B IT spending. The video succinctly showcases the struggles businesses face with increasing device connectivity, rising bandwidth demands, and looming security threats. It positions Logicom as the answer to these challenges, promising a comprehensive cloud solution that simplifies IT management.

The video’s visual appeal stems from its clean, modern aesthetic, consistent green palette, and smooth transitions. It avoids technical jargon, focusing instead on the overarching benefits of scalability, efficiency, and cost reduction. By depicting satisfied employees seamlessly connected through Logicom's cloud, the video creates an aspirational image of a streamlined, secure, and cost-effective IT infrastructure.

19. Intel


Duration : 1 minute and 16 seconds

Intel is a company that focuses on making cluster-wide profiling to investigate performance with minimal overhead. This video is designed to highlight the benefits of production profiling and showcase how it can help companies improve application performance.

Video Design - The video uses 2D animation to show the contrast between traditional profiling tools and production profiling. The design is bright and colorful, making it a good sales promotion video. The animation uses a combination of neon colors and a cyberpunk aesthetic to create a futuristic and engaging feel.

The video effectively uses animated visualizations to depict the effectiveness of the tool, along with the problems caused by traditional profiling tools. This helps viewers understand the need for continuous production profiling. The video uses a fast-paced and dynamic style to hold the audience's attention and clearly conveys the potential benefits of the solution. The upbeat and positive tone throughout the video reinforces the product's ability to solve performance issues and improve overall application efficiency.

20. PointClickCare


Duration : 1 minute and 3 seconds

PointClickCare's Harmony is a solution designed to help Case Managers at acute-care facilities make informed decisions for their outgoing patients. The video is designed to illustrate how the product simplifies data access and care-coordination for improved patient outcomes.

Video Design - This Motion Graphic Promotion Video features bright, clean, and minimal graphics. The animation style is simple and engaging, utilizing a flat design with clean lines and bold colors. The use of bright green as the background helps to draw attention to the video's key elements. The video focuses on data exchange, illustrating the seamless flow of information between acute and post-acute care facilities.

The visual style effectively communicates the objective of the video, highlighting the ease and clarity of data sharing. The video's simple design, vibrant colors, and straightforward animation style create a positive and reassuring tone. The message conveyed in the video, emphasizing the importance of transparency and efficient data access, aligns perfectly with the solution's goal of improving patient care coordination and decision making.

21. Comarch


Duration : 1 minute and 38 seconds

Comarch provides solutions to improve customer engagement in the oil and gas industry. This video is designed to highlight the benefits of these solutions.

Video Design - This Motion Graphic Promotion Video Example uses bright, bold colors, simple animation style to communicate the value of the solutions. The video features a clean, modern design with well-defined graphics. Straightforward animations, bold text illustrate the solutions and their benefits, making it engaging.

The visual style communicates the message clearly, effectively. Vibrant colors, simple animations create a cheerful, optimistic tone. This approach effectively emphasizes the value of the solutions for improving customer engagement. The video uses visuals, text that emphasize how solutions can help businesses connect with their customers better.

22. UOB


Duration : 2 minutes and 53 seconds

This video is designed to explain how a new savings account helps to give customers extra protection for their money.

Video Design - The Motion Graphic Promotion Video Production uses minimal animation, focusing on a clean and modern design. A bright blue background with white text and simple icons emphasizes the key features of the account. The video's design uses elements of simplicity to highlight the security benefits of the product.

The video's visual style effectively communicates its objective by highlighting the account's key benefits, including easy account opening, the ability to set aside any amount, no fall-below fees, and the convenience of viewing and topping up the account anytime. The clean and simple design evokes a feeling of security and trust, aligning with the core message of the video and the product. The tone of the video is straightforward and informative.

23. Strata


Duration : 2 minutes and 25 seconds

This is a motion graphic promotion video for B2B that showcases how flexible security consumption models can address the challenges of today's dynamic cloud environments. The video uses simple yet effective animated graphics to visually represent the benefits of these models, employing an isometric design style to illustrate the integration of security solutions in cloud environments.

Video Design - Bright, bold colors like red, blue, gold, and gray contribute to a modern, clean visual aesthetic that makes the video engaging. The use of a cursor clicking on the firewall and license symbols illustrates the ease of use.

The video effectively communicates that security should not be a roadblock to development and agility. It showcases the commitment to providing innovative security solutions that empower businesses to embrace the cloud.

24. Rx EDGE


Duration : 1 minute and 31 seconds

Rx EDGE is a company that provides pharmacy-based patient engagement programs. The video is designed to demonstrate how the Solutions at the Shelf program reaches and educates patients.

Video Design -
This Motion Graphic Promotion Video uses 2D cartoon-style animation with a simple color palette. The video incorporates several visual elements that are relevant to the topic of pharmacy-based patient engagement. These include a pharmacy, a cartoon character, and medication packaging. The visuals are simple but effective, helping to capture the attention of the viewer. The use of bold colors and animation keeps the video engaging and reinforces the brand's message.

The Solutions at the Shelf program is an effective way to reach patients at the point of healthcare decision making. The video uses a simple, engaging visual style that is consistent with the brand's message and effectively drives the goal of the video. The video showcases the program, its reach, and its ability to empower patients. The bright colors, cartoon-style animation, and clear messaging create a positive and approachable tone.

25. Printify


Duration : 1 minute and 6 seconds

This is a motion graphic promotion video for B2B, designed to entice users to join the platform and start their own business. It uses fast-paced product shots, minimal text, and modern design elements to create a vibrant and engaging experience. The video showcases diverse product categories, including skincare, supplements, and coffee, with unique designs and logos that can be customized by users.

Video Design - The dynamic animation and product shots quickly capture the attention of viewers, reinforcing the message that the platform provides an easy and streamlined way to start a business. The video's overall tone is vibrant and positive, conveying the excitement of creating and selling products through the platform.

The fast-paced nature and emphasis on customization communicate the ease and efficiency of the platform. This video is a great example of how motion graphics can be used to create a compelling and engaging experience for viewers.

26. WalkMe


Duration : 52 seconds

WalkMe is a digital adoption platform that strives to make any software, website, or app effortless to use. The video is designed to showcase WalkMe's ability to make work easier and more productive.

Video Design - The video uses vibrant, bold colors and a clean, modern design style. The use of abstract graphics, such as the computer windows, the rocket, and the planet, in a dynamic and abstract manner, create a futuristic and engaging look. The use of animations, like the swirling computer windows and the falling chat bubbles, help to draw the viewer's attention and add an element of energy. The simplistic yet bold design elements make this a good Motion Graphic Promotion Video.

The visual style of the video effectively communicates the message that WalkMe can help to overcome the challenges of using complex software. The video uses bright and energetic colors that help to establish a positive tone, and the visuals emphasize that WalkMe can bring ease and productivity to the user's work. The overall narrative of the video creates a sense of urgency and excitement, suggesting that WalkMe can be a crucial tool for keeping up with the pace of digital transformation.

27. PagerDuty


Duration : 1 minute and 2 seconds

This is a motion graphic promotion video for B2B that showcases the benefits of a digital operations management platform. It's designed to help companies stay on top of urgent, mission-critical work.

Video Design - The video uses a minimalist style, featuring clean lines, simple shapes, and a limited color palette. Green and white, combined with a light blue background, create a modern and professional feel. The graphics are crisp and high-quality, making the design engaging and easy to understand.

The video effectively communicates the objective by showcasing the key features and benefits of the platform. The minimalist design style helps to emphasize the platform's ease of use and efficiency. The narrative focuses on the importance of real-time operations and the need for a reliable digital operations management platform. The tone is confident and assertive, highlighting the company's commitment to helping businesses succeed in a digital world.

28. Avast


Duration : 1 minute and 3 seconds

This motion graphic promotion video for B2B is a powerful tool for showcasing the importance of effective patch management. It uses a bright, vibrant color scheme and bold graphics to grab the viewer's attention, making it stand out from the crowd. Animated elements, such as the various devices and servers, showcase the scope of the solution, highlighting its ability to protect businesses across multiple platforms.

Video Design - The video utilizes an isometric design, giving it a modern and clean look. This design choice is both visually appealing and effective in communicating the message of the video. The animation emphasizes the automation aspect, making it clear that the solution is designed to simplify the patch management process.

The video's visual style successfully communicates the objective of promoting the solution as a way to protect businesses from potential security vulnerabilities. The use of bright colors and bold graphics effectively conveys the message that the solution is a powerful tool for protecting businesses. The professional yet friendly tone addresses the concern of cyber security in an accessible way, making it relatable to a broad audience.

29. CareATC


Duration : 1 minute and 31 seconds

CareATC is a population health management company that helps reduce healthcare spending and inspire healthier employees. This video is a powerful example of a Motion Graphic Promotion Video for B2B. It's vibrant, using bright colors and simple shapes to create a clean and modern aesthetic. The animation is smooth and engaging, with a focus on clear and concise visuals that effectively communicate the message.

Video Design - The video uses a clean and colorful visual style to appeal to employers who are looking for simple, yet effective solutions to improve employee health and reduce healthcare costs. The video's tone is professional but approachable, reinforcing the message that the company is a reliable and innovative partner for businesses.

This video is a great example of how motion graphics can be used to create engaging and informative content for a B2B audience. The use of bright colors and simple shapes makes the video visually appealing, while the smooth animation keeps viewers engaged. The video's clear and concise message effectively communicates the company's value proposition.

30. ManageEngine


Duration : 2 minutes and 10 seconds

ManageEngine provides a unified endpoint management and security solution. The video tackles the challenges faced by IT teams in managing and securing diverse devices within a hybrid workforce. It's a compelling Motion Graphic Promotion Video for B2B that uses a simple animated style with 2D illustrations.

Video Design - The video features a modern office setting with cartoon characters going about their daily tasks, showcasing the diverse range of devices in a workplace environment. The use of 2D animation combined with vibrant colors and a lighthearted tone makes it a good Startup Promotion Video. The animation style and vibrant colors help create a sense of movement and visual interest.

The visual style of the video effectively communicates the objective by showcasing the complexities of managing diverse endpoints in a modern workplace. The animation style, combined with clear text and call-outs, highlights the range of issues that IT teams face. The video uses a lighthearted approach, emphasizing the challenges in a relatable way, and underscores how the solution can be the answer to those problems.


How to plan and optimize Motion Graphic Promotion Videos?


Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by Julie Zhou). Advids applied this principle for a healthcare client. Their complex medical procedure was explained through a clean, minimalist motion graphic promotion video, focusing on the core benefits and ease of use. This resulted in a 15% rise in patient inquiries.

Actionable: Communicate complex ideas clearly through visual simplicity.

Targeted Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin (adapted by Jonah Sachs). Advids used this approach for an e-commerce client. We developed a motion graphic promotion video series highlighting individual product stories, connecting with specific customer personas. This personalized approach boosted sales by 12%.

Actionable: Craft narratives that resonate with specific audience segments.

Bold Branding: "If you are not a brand, you are a commodity." - Philip Kotler (adapted by Brian Tracy). Advids helped a food and beverage client establish a distinct brand identity. Their motion graphic promotion video used vibrant colors and playful animations, reflecting their brand's personality and attracting a younger demographic, resulting in a 10% increase in brand awareness.

Actionable: Infuse brand personality into visuals to create memorable experiences.

Iterative Improvement: "The slight edge is the difference between success and failure." - Jeff Olson. Advids understands the power of incremental gains. For a non-profit client, we A/B tested different versions of their motion graphic promotion video, tweaking messaging and visuals based on audience feedback. This iterative process led to a 5% increase in donations.

Actionable: Continuously refine content based on data and audience response.

Purposeful Promotion: "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence." - Sheryl Sandberg. Advids empowers clients to build lasting impact. For a technology client, we created a motion graphic promotion video that not only showcased their product but also educated viewers about industry trends. This thought leadership approach positioned them as experts and generated valuable leads.

Actionable: Provide value beyond product promotion to establish authority.


Why Advids for Motion Graphic Promotion Video?


At Advids, we create high-quality, original Motion Graphic Promotion Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Motion Graphic Promotion Video Solutions: From explainer videos and character animations to any other style of Motion Graphic Promotion Video, we tailor each project to your brand, style, and target audience.
Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Motion Graphic Promotion Video truly effective. We've completed over 315 successful Motion Graphic Promotion Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to tell their stories through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Cutting-Edge Technology and Strategic Communication:

Cutting-Edge Motion Graphic Promotion Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to develop impactful Motion Graphic Promotion Videos.
Clear and open communication: We maintain transparent communication throughout the entire process, ensuring your vision is accurately realized.


Ready to unlock the potential of Motion Graphic Promotion Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:


What is a Motion Graphic Promotion Video?

A Motion Graphic Promotion Video is a type of video that uses animation, graphics, and visual effects to promote a product, service, or brand. It's a powerful tool for engaging viewers, conveying information in a memorable way, and driving action. Unlike live-action videos, motion graphics rely on digitally created visuals to tell a story, explain concepts, or showcase products.

Motion graphic Promotion Videos are versatile and can be used for a wide range of purposes, including explaining complex concepts, showcasing product features, telling brand stories, and creating engaging social media content. They are particularly effective for businesses that want to stand out from the competition, capture attention, and leave a lasting impression on their audience.


What do top Motion Graphic Promotion Videos have in common?

  • Animated Storytelling - A captivating narrative that uses animation to bring the story to life.
  • Visual Metaphors - Relatable visuals that simplify complex concepts and make them easier to understand.
  • 3D Product Models - Realistic 3D models that showcase the product's design and functionality.
  • Dynamic Transitions - Smooth and engaging transitions between scenes that keep viewers captivated.
  • Data Visualization - Charts and graphs that transform data into visually appealing and informative elements.
  • Character Animation - Animated characters that bring personality and emotion to the video.
  • Color Palette - A cohesive color scheme that reflects the brand's personality and creates a memorable visual experience.
  • Typography - Visually appealing fonts that enhance the video's aesthetic and readability.
  • Motion Graphics - Dynamic visual elements that add energy and excitement to the video.
  • Whiteboard Animation - A simple and effective style that uses whiteboard drawings to explain concepts.
  • Mixed Media - A combination of animation, live-action footage, and other visual elements to create a unique and engaging experience.
  • Stock Footage - High-quality footage that complements the animation and adds realism to the video.

  • What makes Motion Graphic Promotion Video effective?

    A captivating motion graphic promotion video is a powerful tool for engaging viewers and conveying information in a memorable way. The effectiveness of these videos is driven by a combination of factors, including the use of compelling visuals, engaging storytelling, and a clear call to action.

    A key element in creating engaging motion graphic promotion videos is the use of animation to bring the story to life. Animation can be used to illustrate complex concepts, showcase product features, and create a sense of excitement and energy. By using animation to capture viewers' attention and make the information more accessible, these videos can effectively communicate your brand's message and drive action.

    Methods for creating effective motion graphic promotion videos include using a clear and concise narrative, incorporating visuals that resonate with the target audience, and incorporating a strong call to action. By focusing on these key elements, you can create videos that are both informative and engaging, leaving a lasting impression on viewers and driving them to take the desired action.


    How long should your Motion Graphic Promotion Video be?

    The ideal length for a motion graphic promotion video is a delicate balance between conveying your message effectively and keeping viewers engaged. A well-crafted video can be both informative and entertaining, regardless of its length.

    Determining the ideal length for your video depends on several factors, including the complexity of the message, the target audience, and the platform where the video will be shared. For example, a short Explainer Video for Social Media might be best kept under 60 seconds, while a longer brand film might be more appropriate for a website or YouTube channel.

    Pre-Production Considerations
  • What is the primary goal of the video?
  • Who is the target audience for the video?
  • What is the key message you want to convey?
  • What is the ideal platform for sharing the video?
  • What is the budget for the video?
  • What is the timeline for creating the video?
  • What is the desired tone and style of the video?

  • How to create Motion Graphic Promotion Videos?

    Creating a motion graphic promotion video involves a multi-step process that requires careful planning and execution. The process begins with a clear understanding of your target audience, your brand's message, and the desired outcome of the video.

    A successful motion graphic promotion video is the result of a collaborative effort between creative professionals, including animators, designers, and storytellers. These professionals work together to bring your vision to life, ensuring that the video is both visually appealing and effectively communicates your message.

    Pre-Production
  • Define your target audience
  • Develop a clear message
  • Create a storyboard
  • Choose a visual style
  • Select music and sound effects
  • Gather necessary assets
  • Production
  • Animate the storyboard
  • Design graphics and visuals
  • Record voiceovers
  • Edit and refine the video
  • Add music and sound effects
  • Finalize the video
  • Export the video in the appropriate format

  • Storytelling Strategies for Product Launches

    Choosing the right narrative is crucial for crafting a compelling motion graphic promotion video. It's about finding the perfect way to tell your brand's story and resonate with your audience. Here are some captivating narrative styles to consider:

    Linear Narrative

    This classic approach unfolds your story chronologically, guiding viewers through a clear beginning, middle, and end. Think of a product launch video that chronologically showcases the development process, highlighting key milestones and culminating in the final reveal.

    Non-Linear Narrative

    This approach uses flashbacks, flash-forwards, or parallel storylines to add intrigue and keep viewers engaged. Imagine a video showcasing a company's evolution, using flashbacks to highlight pivotal moments in its history and flash-forwards to showcase its future vision.

    Episodic Narrative

    This style breaks down your story into a series of interconnected episodes, each with its own beginning, middle, and end. This is ideal for showcasing different aspects of your brand or product over time, like a series of videos highlighting individual features of a new software.

    Character-Driven Narrative

    This approach focuses on a character's journey, allowing viewers to connect with their experiences and emotions. Imagine a video featuring a customer who overcomes a challenge using your product, showcasing the positive impact your brand has on people's lives.

    Concept-Driven Narrative

    This style explores a specific idea or concept using metaphors, analogies, and thought-provoking visuals. This is perfect for explaining complex ideas in an engaging way, like a video using animation to illustrate the benefits of cloud computing.


    Motion Graphics: The Key to Captivating Launches

    In today's competitive landscape, capturing your audience's attention and inspiring action is crucial. Motion graphic promotion videos offer a powerful way to achieve this.

    • Visually Captivating: Stunning visuals, dynamic animations, and seamless transitions draw viewers in and make your message unforgettable. Think of a video using vibrant colors and eye-catching graphics to showcase a new product's design.
    • Compelling Storytelling: A well-crafted narrative can forge an Emotional Connection with your audience, making them more receptive to your message. Imagine a video that tells the story of how your company was founded, highlighting the passion and dedication behind your brand.
    • Clear Call to Action: Don't leave viewers wondering what to do next. A Clear and Concise Call to Action guides them towards the desired outcome, whether it's visiting your website or making a purchase. Think of a video ending with a prominent button encouraging viewers to Learn More or Shop Now.
    • Data-Driven Optimization: Track your video's performance, analyze viewer engagement, and refine your approach for maximum impact. Use analytics to understand which parts of your video resonate most with your audience and adjust your strategy accordingly.


    Captivating B2B Motion Graphics

    • Understand Your Audience:

      Research your target audience's specific needs, pain points, and industry challenges. Tailor your message to address their unique concerns and demonstrate how your product or service can help them achieve their business goals.

    • Articulate Your Value Proposition:

      Clearly and concisely communicate the value your product or service offers. Focus on the benefits, not just the features. Showcase how your solution can improve efficiency, reduce costs, or increase revenue.

    • Build Credibility:

      Establish trust by leveraging data, statistics, and testimonials. Incorporate case studies or expert interviews to demonstrate your expertise and build confidence in your brand.

    • Provide a Clear Call to Action:

      Guide viewers towards the next step in their Buyer Journey with a clear and concise call to action. Encourage them to request a demo, download a white paper, or contact your sales team.


    Boost Sales with Motion Graphics

    Motion graphic promotion videos can be a game-changer for sales teams, transforming presentations and boosting conversion rates.

    • Enhanced Engagement: Videos Capture Attention and keep audiences engaged throughout presentations. Imagine a sales representative using a video to explain a complex product feature, making it easier for prospects to understand and visualize the benefits.
    • Simplified Communication: Complex concepts can be challenging to explain verbally. Videos simplify the process, using visuals to make information more accessible and memorable. Think of a video that uses animation to illustrate a technical process, making it easier for prospects to grasp the key concepts.
    • Improved Rapport: Videos add a human touch to presentations, creating a more personal and memorable connection with potential customers. Imagine a sales representative using a video to introduce themselves and their company, building rapport and establishing trust.
    • Increased Conversions: By clearly articulating your Value Proposition and showcasing the benefits of your product or service, videos Empower Your Sales Team to close deals more effectively. Think of a video that showcases the ROI of your product, helping prospects understand the tangible benefits of investing in your solution.


    Motion Graphics: Fueling Your Marketing Funnel

    Your marketing funnel guides potential customers through a journey from awareness to conversion. Motion graphic promotion videos can be strategically deployed at each stage to nurture leads and drive action.

    • Awareness: Capture the attention of a broad audience with Engaging Videos that introduce your brand and its unique value proposition. Think of a short, visually appealing video that explains your company's mission and the problems you solve.

    • Consideration: As prospects delve deeper, showcase the benefits of your product or service, addressing their specific pain points and demonstrating how you stand out from the competition. Imagine a product Demo Video that highlights key features and benefits, addressing common customer questions.

    • Decision: At the decision stage, provide a clear and compelling call to action, encouraging viewers to take the next step. Think of a customer testimonial video that showcases the positive experiences of others, Building Trust and encouraging viewers to make a purchase.


    Motion Graphics: Building Customer Loyalty

    Customer retention is about building lasting relationships. Motion graphic promotion videos can play a crucial role in nurturing these relationships and fostering customer loyalty.

    • Onboarding: Welcome new customers with engaging Onboarding videos that guide them through the initial stages of using your product or service. Imagine a video that walks new users through the setup process, ensuring a smooth and positive first experience.
    • Product Tutorials: Create videos that explain specific features or functionalities, empowering customers to get the most out of your product and reducing support inquiries. Think of a series of short videos that demonstrate how to use different features of your software, helping customers maximize its value.
    • Proactive Support: Use videos to address common questions, provide helpful troubleshooting tips, and offer proactive support, demonstrating your commitment to customer success. Imagine a video that addresses a frequently asked question about your product, providing a quick and easy solution for customers.
    • Community Building: Foster a Sense of Community around your brand by creating videos that showcase customer success stories, share valuable insights, and celebrate your shared journey. Think of a video that features a customer testimonial, highlighting their positive experience with your product and inspiring other customers.


    Crafting Motion Graphics That Captivate

    Crafting a high-quality motion graphic promotion video requires attention to detail and a deep understanding of your audience. Here are some key considerations:

    • Visuals: Use vibrant colors, captivating animations, and seamless transitions to draw viewers in and make your message pop. Think of a video that uses a consistent color palette and dynamic animations to create a visually engaging experience.
    • Sound: The right music and sound effects can evoke emotions, enhance your message, and create an immersive experience. Choose music that complements your brand's personality and sound effects that add impact to key moments in your video.
    • Storytelling: A compelling narrative is the heart of any great video. Craft a Story that resonates with your audience, evokes emotions, and leaves a lasting impression. Think of a video that tells a story about a customer who overcomes a challenge using your product, creating an emotional connection with viewers.
    • Call to Action: Don't leave viewers hanging! Include a clear and concise call to action that encourages them to take the next step, whether it's visiting your website or making a purchase. Think of a video that ends with a prominent button encouraging viewers to Learn More or Get Started.


    Motion Graphics: Your Product's Visual Story

    Motion graphic promotion videos are incredibly versatile, adaptable to a wide range of use cases. Here are some examples:

    • Explainer Videos: These videos are perfect for introducing your product, service, or concept in a clear and concise way. Imagine a video that explains how a new mobile app works, highlighting its key features and benefits.
    • Product Demo Videos: Showcase the features and benefits of your product in action, highlighting its functionalities and demonstrating its value proposition. Think of a video that shows a user interacting with your software, demonstrating its Ease of Use and powerful features.
    • Brand Story Videos: Connect with your audience on an emotional level by sharing your brand's story, values, and mission. Imagine a video that tells the story of how your company was founded, highlighting the passion and dedication behind your brand.
    • Testimonial Videos: Leverage the Power of Social Proof by featuring satisfied customers sharing their positive experiences with your product or service. Think of a video that features a customer talking about how your product helped them solve a specific problem.
    • Case Study Videos: Provide real-world examples of how your product or service has helped businesses achieve tangible results, building credibility and trust. Imagine a video that tells the story of how your product helped a company increase efficiency and reduce costs.


    Elevate Your Product Launch Videos with Motion Graphics

    Motion graphic promotion videos are like a blank canvas, allowing you to seamlessly integrate various content formats to create a richer and more engaging experience.

    • Integrate Text: Use text overlays to provide additional context, highlight key points, or reinforce your message. Think of a video that uses text overlays to highlight key statistics or data points.
    • Include Images: Images can be powerful Storytelling tools. Use them to illustrate concepts, showcase products, or evoke emotions. Imagine a video that uses images to showcase the before and after results of using your product.
    • Add Audio: Voiceovers, music, and sound effects can elevate your video, setting the mood, enhancing the message, and creating an immersive experience. Think of a video that uses an upbeat soundtrack to create a sense of excitement and energy.
    • Combine Live-Action Footage: Integrate live-action footage to add a human touch, showcase real-world applications, or create a more personal connection with your audience. Imagine a video that combines animation with live-action footage of people using your product in their everyday lives.


    Crafting Memorable Motion Graphics Experiences

    In a world of fleeting content, creating a memorable experience is paramount. Motion graphic promotion videos offer a powerful medium to achieve just that.

    • Compelling Narrative: Craft a story that resonates with your audience on an emotional level, tapping into their aspirations, challenges, and desires. Think of a video that tells a story about a customer who overcomes a challenge using your product, creating an emotional connection with viewers.
    • Unique Visual Style: Develop a distinctive visual style that reflects your brand's personality and sets your video apart from the competition. Imagine a video that uses a bold color palette and playful animations to create a memorable visual experience.
    • Music and Sound Effects: The right soundtrack can elevate your video from good to unforgettable. Choose music and sound effects that evoke the desired emotions, enhance your message, and create a lasting impression. Think of a video that uses a dramatic soundtrack to build suspense and anticipation.


    Case Study: Kellogg's "Breakfast of Champions" Campaign

    Objective: To increase brand awareness and engagement among younger consumers, particularly Gen Z, and drive sales of Kellogg's cereal products.

    Strategy: Kellogg's implemented a multi-platform video content strategy that included:

    • Short-form, engaging videos: They created a series of short, humorous videos featuring popular social media influencers showcasing Kellogg's cereals in creative and relatable ways.
    • Interactive content: They launched a Breakfast of Champions challenge on social media, encouraging users to share their own breakfast creations using Kellogg's products.
    • Targeted advertising: They used video advertising on platforms like YouTube and TikTok to reach their target audience.

    Results:

    • Increased brand awareness: The campaign generated over 100 million views across social media platforms, with a significant increase in brand mentions and positive sentiment.
    • Enhanced engagement: The Breakfast of Champions challenge saw over 10,000 user-generated videos, driving significant user engagement and brand interaction.
    • Sales growth: Kellogg's reported a 15% increase in sales of their cereal products during the campaign period.

    Key Takeaways:

    • Short-form video content is highly effective for engaging younger audiences.
    • Interactive content can drive user engagement and brand loyalty.
    • Targeted advertising can effectively reach specific demographics.


    Case Study: Airbnb's "Live Anywhere" Campaign

    Objective: To inspire travel and showcase the diverse range of experiences available through Airbnb, while emphasizing the platform's commitment to inclusivity and community.

    Strategy: Airbnb partnered with a diverse group of filmmakers and content creators to produce a series of short documentaries and travel vlogs that highlighted unique Airbnb Experiences around the world. The campaign featured stories of local hosts, showcasing their passion for their communities and their commitment to providing authentic experiences for guests.

    Results:

    • Increased bookings: The campaign resulted in a significant increase in bookings for Airbnb properties, particularly in destinations featured in the videos.
    • Enhanced brand perception: The campaign helped to reinforce Airbnb's brand values of inclusivity, community, and authentic travel experiences.
    • Increased social media engagement: The campaign generated a significant amount of social media engagement, with users sharing their own Airbnb Experiences and stories.

    Key Takeaways:

    • Collaborating with diverse creators can help to reach a wider audience and tell authentic stories.
    • Focusing on community and inclusivity can resonate with a broader audience.
    • High-quality video content can inspire travel and drive bookings.


    Case Study: Nike's "Just Do It" Campaign

    Objective:

    To inspire athletes and fitness enthusiasts to achieve their goals, while promoting Nike's athletic apparel and footwear.

    Strategy:

    Nike allocated a significant portion of its marketing budget to video production, focusing on high-quality, inspirational content that showcased athletes pushing their limits and achieving their dreams. The campaign featured a mix of professional athletes and everyday individuals, emphasizing the universality of the Just Do It message.

    Results:

    • Increased brand awareness: The campaign generated a massive amount of media coverage and Social Media Engagement, significantly increasing Nike's brand awareness.
    • Enhanced brand image: The campaign helped to reinforce Nike's image as a brand that inspires and empowers athletes of all levels.
    • Sales growth: Nike reported a significant increase in sales of its athletic apparel and footwear during the campaign period.

    Key Takeaways:

    • Investing in high-quality video content can have a significant impact on brand awareness and sales.
    • Inspiring and empowering messaging can resonate with a wide audience.
    • Focusing on both professional athletes and everyday individuals can broaden the appeal of a campaign.


    How motion graphic promotion video examples are curated?


    We dove deep into motion graphic promotion videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic motion graphic promotion videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Memorability Evaluating the uniqueness and impact of the motion graphics, ensuring they leave a lasting impression.
    7.Emotional Connection Analyzing how effectively the motion graphics evoke desired emotions and connect with the target audience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, motion graphic promotion video examples 2024, n=13636 videos within duration <3 mintues, across industries.




    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.