30 Captivating Motion Graphics Explainer Video Examples For Your Inspiration

Motion Graphics Explainer Video Examples

1. Intel

Granulate's Motion Graphics Explainer Video masterfully blends futuristic aesthetics with informative software demonstrations. The video opens with an engaging hook, highlighting the challenges of code optimization. The smooth transitions and vibrant colors guide the viewer through Granulate's key features, showcasing its ability to pinpoint performance bottlenecks and reduce cloud costs.

The use of 3D CPU models and animated network diagrams adds a layer of visual sophistication, while the clear, concise messaging reinforces the value proposition. This meticulously crafted demo effectively communicates the power of continuous profiling and inspires viewers to embrace Granulate's solution.

2. Bergerat Monnoyeur Minimal Motion Graphics Video

Looking for a clean energy alternative that fits seamlessly into various scenarios? The EODev GEH2, a hydrogen-powered generator, is brilliantly unveiled in this Motion Graphics Explainer Video. The video uses compelling 3D animation to break down the technology behind the GEH2, making even intricate components easy to grasp.

From the initial separation of water molecules to the final output of electricity, the video effectively communicates the core value proposition of zero-emission power generation. By featuring the GEH2 in diverse environments, the video also underscores its adaptability, suggesting endless possibilities for sustainable power.

3. PacketLight Tech Motion Graphics Animation

PacketLight Networks masters the art of visual storytelling with its Motion Graphics Explainer Video. It concisely explains the challenge of meeting rising bandwidth demands, immediately resonating with network operators and service providers. The video's dynamic animation of a server expanding visually portrays this need and establishes PacketLight’s 400G optical transport solutions as the answer.

Furthermore, the visuals elegantly simplify complex technical concepts like encryption and scalable architecture, making them accessible to a broader audience. This video is not just informative, it’s inspiring, showcasing how motion graphics can effectively communicate technical information with style and impact.

4. Boyd Tech Motion Graphics Explainer - Drive investor interest implicitly

This Motion Graphics Explainer Video showcases Boyd Corporation's century-long legacy of innovation in a dynamic and captivating style. The video seamlessly blends real-world footage with sleek 3D animation and motion graphics, highlighting their expertise across diverse sectors like automotive, medical, and aerospace. It effectively conveys their commitment to Trusted Innovation, demonstrating their ability to solve complex challenges and bring next-generation visions to life.

From visualizing the intricate details of an AI chip to the assembly of an electric vehicle chassis, the animation is stunning. The video’s fast pace, modern soundtrack, and clear messaging make it a compelling watch. Boyd's dedication to creating faster, lighter, smaller, and more sustainable technologies is palpable, inspiring confidence in their ability to shape the future of various industries.

5. Freshdesk Motion Graphics Showcase

The genius of this Motion Graphics Explainer Video lies in its simplicity. It tackles a common business problem – the time-consuming task of analyzing customer calls – and offers a clear solution: Freshdesk Contact Center’s post-call transcripts. I love the visual metaphor of the overflowing hourglass, instantly grabbing the viewer’s attention and conveying the urgency of the issue.

The subsequent UI mockup demonstration showcases the intuitive search functionality and its potential to streamline workflows. This video is a powerful reminder that even complex software solutions can be explained with impactful visuals and clear messaging.

6. Ascendum Makina Animated Feature Showcase - Increase viewer engagement implicitly

We admire the dynamic presentation of the Hill Assist function in this motion graphics explainer video for the Volvo A40G articulated haulers by Ascendum Makina. The energetic music and quick cuts capture viewer attention immediately. We love how effectively the split-screen visuals showcase the seamless integration between the dashboard controls and the actual truck's performance in the quarry. 

The clever use of animated overlays and on-screen graphics adds a layer of sophistication, transforming a technical explanation into a visually compelling story. The blend of real-world footage and motion graphics highlights the tangible benefits of Hill Assist. This video inspires us to create equally engaging and informative pieces for our own projects.

7. DANA 3D Animated Explainer Video

In the rapidly evolving landscape of e-mobility, we admire Dana's innovative approach to gearbox solutions. This motion graphics explainer video showcases the ingenuity behind their fully electrified 2-speed gearbox, designed specifically for high-performance, full-size pickup trucks. The seamless integration into existing truck architecture is highlighted, while the video emphasizes the exceptional power, torque, and towing capacities comparable to conventional powertrains.

We love how the video effectively communicates the benefits of the staggered shift system for maintaining optimal torque. Animated close-ups of internal components coupled with clear labels provide a deep dive into its functionality. By demonstrating seamless shifts and effortless navigation of challenging terrain, Dana effectively positions its gearbox as a key player in the future of electrified vehicles.

8. AdHive Animated Motion Graphics

We admire the sleek, modern aesthetic of this motion graphics explainer video for AdHive, which effectively communicates its value proposition. The clever use of a robotic handshake immediately highlights the platform's automation benefits. The engaging visuals and concise messaging do a fantastic job of explaining a complex process.

The video also demonstrates how AdHive simplifies influencer marketing by streamlining campaign creation, target audience selection, and budget allocation. We love how the clear and concise narrative guides viewers through the platform's functionality, showcasing its AI-powered analysis and reporting capabilities. This is a prime example of how to present a technical subject in an accessible way.

9. PagerDuty Minimalist Motion Graphics

The impactful opening animation in this PagerDuty video instantly captivates, while the core messaging resonates throughout every scene. We love how simple shapes and clever transitions seamlessly tell a compelling story of how PagerDuty helps businesses manage real-time operations. The power of minimalist color scheme in this motion graphics explainer video keeps the focus squarely on what matters most preparedness, efficiency, and seamless collaboration in today's constantly connected world.

The split-screen showcasing machine automation paired with human action perfectly encapsulates the synergy PagerDuty offers. The video's fast pace mirrors the urgency of digital operations, driving home the need for a reliable solution like PagerDuty. The ending leaves the viewer wanting to know more, underscoring the strength of the video's storytelling and impactful visuals.

10. CareATC Explainer Motion Graphics

In this motion graphics explainer video, we appreciate the way CareATCs services unfold with clarity and style. The 2D animation keeps viewers engaged with a clever use of color, data representations, and relatable scenarios. The opening logo sequence and transformation from a rectangle to a cross seamlessly leads into a visual narrative of employee well-being.

CareATC is portrayed as the power behind a healthy and efficient workforce, which is underscored by visuals of improved financial outcomes.  We love how the video effectively communicates the benefits of CareATCs offerings, from health assessments and coaching plans to convenient app access and on-call doctor support.

11. Siemens Simple Animated Explainer Video

We admire the crisp and efficient approach of this motion graphics explainer video for Siemens. It cleverly showcases a relatable challenge€”managing supplier quality and communication€”in a visually appealing way. The opening scene instantly sets the stage, demonstrating the potential friction points in supplier interactions.

We love how the video seamlessly transitions to a software demonstration, clearly highlighting the Siemens Supplier Quality Hub's key features and benefits. The intuitive 2D animations, clean UI depictions, and strategic use of icons effectively convey complex information without overwhelming the viewer. The closing handshake emphasizes the improved collaboration that the software facilitates, leaving a lasting positive impression.

12. Logicom Simple Motion Graphics Explainer - Drive conversions directly

Logicom is a distribution company that focuses on providing cloud-based IT solutions. This video is designed to explain the benefits of partnering with them.

Video Design - The Motion Graphics Video Animation uses a clean and simple design, with a minimalist color palette of green and white. The graphics are well-designed and easy to understand. The video uses a combination of static and animated graphics to illustrate the key points of the video narrative.

The animation style helps to explain complex concepts in a simple and engaging way. The video uses a combination of static and animated graphics, which effectively helps to illustrate the key points. The video uses a fast-paced editing style and a cheerful tone of voice, which helps to keep the viewer engaged. The video design and animation style make it an excellent tool for educating the target audience on the benefits of partnering with Logicom.

13. Ensono

Ensono provides IT management solutions for businesses undergoing digital transformation. This video highlights the challenges faced by businesses with complex, diverse IT environments, and introduces a solution.

Video Design - This is a Motion Graphics Video, with simple line drawings and basic animations, which illustrate how the solution can help businesses manage their hybrid IT estates. The visual style is clean and professional, with a focus on simplicity and clarity. The use of a white background with dark purple accents creates a modern and polished look. The visual elements, such as icons and animations, are used effectively to engage the viewer and communicate the message quickly.

The video's objective is to demonstrate the importance of a unified IT management solution, and it does this by highlighting the common challenges faced by businesses. The video's tone is straightforward and informative, with a clear call to action. The simplicity of the design and the clear and concise narration make the video effective in communicating its message. It is clearly targeting IT decision makers and professionals, and the animation style helps to make complex topics easily accessible and understandable.

14. KIOXIA

KIOXIA is a technology company specializing in flash memory. This video is designed to showcase flash memory products and solutions.

Video Design - The visuals are clear and easy to understand. The video employs bright colors and simple shapes, which are highly effective in conveying complex information. The motion graphics are smooth and engaging, keeping viewers interested. The use of 3D animation effectively demonstrates the intricate layers of BiCS FLASH technology.

The video uses a combination of technology and lifestyle imagery. Scenes of people interacting with various devices showcase the widespread impact of flash memory. The use of bright colors and captivating visuals, along with a fast-paced style, ensures that the viewer is engaged throughout the video. This approach successfully communicates commitment to innovation and ability to deliver high-quality flash memory solutions.

15. Ateme

Ateme+ is a software-as-a-service solution that enables businesses to deliver high-quality streaming experiences to their audience. This video is designed to introduce Ateme+ and its benefits.

Video Design - The video utilizes a modern and clean design style. It employs a minimalist approach, featuring bright colors and simple graphics, with a few basic geometric shapes. This visual language resonates with the target audience by conveying a sense of simplicity, efficiency, and innovation. Motion Graphics Example enhances its engaging and captivating qualities.

The video uses engaging visuals to highlight the core features of Ateme+, such as its cloud-agnostic nature, global reach, and ability to simplify complex workflows. The animation style is simple and easy to understand, which makes the message readily accessible for a broad range of viewers. The overall tone of the video is confident, optimistic, and future-oriented, which communicates Ateme+ as a reliable and forward-thinking solution for the streaming industry.

16. Avast

Automated patching is crucial for protecting systems and networks. It's a critical process that companies need to get right.

Video Design - Motion Graphics Animation is the perfect way to communicate the importance of patching. Simple shapes, lines, and clear visuals with contrasting colors create an easy-to-understand experience. Isometric graphics, motion graphics, and icons work together to create a visually appealing and engaging video.

Bright colors and a clean design style are key to success. Animated icons, like red exclamation marks and red error messages, convey a sense of urgency and the need for immediate action. The video uses a reassuring and confident tone, showcasing the solution to these problems and giving viewers confidence in the product.

17. PepsiCo

PepsiCo is working to make their packaging one hundred percent recyclable, compostable, or biodegradable by two thousand twenty-five. This video is designed to educate viewers on the concept of compostable packaging, its environmental benefits, and its proper disposal.

Video Design - The video is a Motion Graphics Explainer, featuring a combination of colorful, simple illustrations and animated elements. The video's visual style is cheerful, engaging, and easy to understand, ideal for conveying complex concepts like composting. The use of animated worms illustrates how compost helps enrich soil, and the use of simple, colorful shapes, lines, and graphics creates a positive and optimistic tone.

The video effectively explains the benefits of compostable packaging through simple, animated illustrations and clean, engaging graphics. The video appeals to a wide audience while encouraging viewers to embrace sustainable practices. The video makes the complex process of composting easily accessible, driving home the positive impact of sustainable packaging.

18. TravelBank Business Motion Graphics

In this concise motion graphics teaser, we witness TravelBank's ingenious approach to tackling a common business pain point. We all experience the frustration of juggling multiple systems for expense management. This video captures that feeling and immediately positions TravelBank as the answer. The visual metaphor of the briefcase uniting expense elements is particularly well done.

What's even more impressive is the focus on incentivizing responsible spending with a rewards program. TravelBank makes expense management not just easier but potentially profitable. The overall presentation is clean, compelling, and inspires confidence in the platform's capability.

19. WalkMe

This is a fantastic example of how motion graphics can be used to create a compelling and engaging video. The vibrant color palette and animated graphic elements work together to effectively communicate the core message. The use of abstract and simplified icons adds a playful touch, making the video highly engaging.

Video Design - The use of abstract visual elements like planets and lines signifies the concept of constant progress and the fast-paced digital world. The video uses a bold and dynamic tone, which is achieved through fast-paced transitions and animation, conveying the constant need to adapt and evolve in the digital environment.

The overall style clearly reflects the brand's mission to simplify the digital experience, making it easier for users to navigate software, websites, and apps. This allows the video to resonate with the intended audience and effectively communicates the value of the platform. This Motion Graphics Video example is a great inspiration for any video marketer looking to create a visually appealing and informative video.

20. Alation

Alation is a data catalog solution that helps organizations manage their data. This video is designed to establish Alation as the greatest data catalog of all time.

Video Design - This Motion Graphics Explainer Video uses bold simple visuals and a minimal color palette of blue and orange, with bright white text. The graphics are crisp and easy to understand, featuring silhouettes of athletes from various sports.

The video begins by introducing the concept of a GOAT, the Greatest Of All Time, and then applies it to Alation by highlighting its achievements in the data catalog space. The use of bold visuals, simple animations, and a direct tone ensures that the video is engaging and memorable. The overall tone of the video is celebratory, highlighting the achievements and success of Alation. The video communicates the objective of establishing Alation as the GOAT of data catalogs through its content, design, and narrative. The video effectively demonstrates the value of Alation by showcasing its accomplishments, and ultimately aims to persuade viewers of its excellence.

21. Genesys

Genesys is a customer success program designed to help businesses achieve their goals by providing support, guidance, and resources. The video is designed to introduce the program and highlight the benefits of working with Genesys.

Video Design - The video is a Motion Graphics App Video, using a clean and minimalist design style, making the video visually appealing and engaging. It features bright, bold colors, simple animated characters, and clean lines, creating a modern look and feel. The video uses subtle motion graphics, like lines and shapes transitioning to highlight the program's features.

The video effectively communicates the program's objective by using a calm and reassuring tone. It shows how the company will be there to support businesses every step of the way, from initial vision to implementation. This is shown visually through simple animated characters interacting with each other and showing the different phases of the program. The video's visual design helps viewers understand the value of working with Genesys and drives the call to action to learn more about the program.

22. ManageEngine

ManageEngine is an endpoint management and security solution. The video is designed to provide an overview of the platform and its features.

Motion Graphics Brand Explainer is the perfect way to showcase the value of this solution. The video uses simplistic, rounded characters, bright green and yellow colors, and animated icons to make the complex world of endpoint management accessible to a general audience.

Video Design - The animated icons and data visualizations effectively highlight the increasing burden on IT teams to manage a growing number of endpoints. This narrative helps establish the value of the solution, which simplifies the process of securing and managing these devices. The video's overall tone is positive and approachable, making it engaging and informative for a wide audience.

23. Globitex

Globitex is a cryptocurrency banking solution, and this video introduces their new EURO Wallet, highlighting its core features.

Video Design - The video uses a clean and simple design style, incorporating vibrant colors. The 3D graphics present a stylized view of everyday life, using icons to represent elements of the EURO Wallet experience, such as a bank building, a gift, and a house. The graphics are well-designed and easy to understand, each illustration playing a specific role in explaining the product's features. This Motion Graphics Brand Video uses simple but effective animations to move the icons and text around the frame, guiding the viewer through the different aspects of the EURO Wallet.

The visual style successfully communicates the core aspects of the EURO Wallet while creating a positive and engaging tone. The graphics, along with the clean and minimalistic design, appeal to a tech-savvy audience interested in cryptocurrency and banking solutions. The video uses a fast pace and upbeat music, which further enhances the positive and dynamic tone of the content, making it visually appealing and informative.

24. Digicel

Digicel+ Smart WiFi is a solution to improve home WiFi coverage. The video is designed to demonstrate the benefits of this service, showcasing how it overcomes common WiFi challenges.

Video Design - The video utilizes a Motion Graphics Teaser Video style, featuring isometric illustrations and bright colors that visually represent the concept of WiFi coverage. The animated graphics are vibrant, demonstrating the flow of internet signals throughout a home.

The video simplifies the experience of using Smart WiFi for a wider audience. The video features a clear narrative, emphasizing how Smart WiFi can enhance the WiFi experience. The video aims to provide a solution to common WiFi issues such as weak signal strength and dead zones. It uses a cheerful and optimistic tone to appeal to a wide audience, highlighting the simplicity and effectiveness of their solution. The video effectively communicates the benefits of Smart WiFi, portraying it as an easy-to-use and reliable service.

25. Syncsort

This video uses simple, flat graphics, which are clean and easy to understand. Bright colors, including teal, yellow, and red, make the video look vibrant and engaging.

Video Design - The video features animated characters and icons that move smoothly across the screen. The video uses a combination of animation and transitions to keep viewers engaged.

The style is simple and easy to understand, which is effective because it communicates the objective of the video. Animated characters and icons help to explain the product, and the clean graphics are easy to understand. Vibrant colors make the video look fun, and the animation and transitions help to keep viewers engaged. The tone of the video is informative and friendly. The animation makes the process of selling online look simple and easy, which encourages viewers to learn more about the product. This is a great example of Motion Graphics Video Production.

26. UOB

The UOB LockAway Account video is a compelling example of how a short motion graphics video can effectively communicate the value proposition of a financial product. It clearly showcases the account's security features, highlighting the ease of account opening and emphasizing the benefits of using the account.

Video Design - The video utilizes a clean and minimalist design aesthetic, featuring a bright blue background and crisp white text. This approach is consistent with the brand's marketing strategy, which often employs simple graphics and clear communication. The video incorporates a combination of static imagery and motion graphics, illustrating the features of the account using simple icons and animations. This approach simplifies the information and ensures clarity for the viewer.

The video's visual style effectively communicates the objective of offering a secure and easily accessible savings account. The clean design and use of straightforward animations reinforce the message of security, trustworthiness, and ease of use. The overall tone of the video is reassuring and positive, underscoring the benefits of the account and prompting viewers to consider it as a secure option for their savings.

27. 1Password

OnePassword Developer Tools is a collection of features designed to help developers protect secrets and simplify development workflows.

Video Design - This Motion Graphics Marketing Video uses minimal, clean, and consistent line art graphics, along with a dark background. This creates a professional look that appeals to developers, allowing them to easily focus on the key features and benefits.

The animated sequences highlight the various features, making the video engaging and informative. The use of line art graphics and a dark background creates a modern and sophisticated tone. The animation is clear and easy to follow, making the video easy to understand.

28. CSL

CSL is a global specialty biotherapeutics company that develops innovative biotherapies to save lives. This video is designed to highlight the company's history, innovation and commitment to improving lives.

Video Design - This video utilizes a clean and simple visual style, featuring clean, flat graphics with a minimal color palette. The video's animated timeline graphics clearly depict the company's history and its progression over time. The video's design aesthetic makes it easy to understand and reinforces the company's emphasis on innovation, clarity and quality.

Motion Graphics UI Video is a powerful tool for communicating the company's commitment to improving lives and creating a world free of life-threatening diseases. The video's tone is optimistic, inspiring and positive, which is reflected in the bright and engaging color palette. The use of dynamic motion graphics and simple animation styles creates a video that is both informative and engaging.

29. Printify

Printify is a platform that allows users to create and sell their own brand of skincare, supplements, and coffee. This video is designed to highlight the opportunity to enter these lucrative markets.

Video Design - This Motion Graphics Intro Video uses a simple yet bold design style, featuring bright, contrasting colors like green and purple. It utilizes bold white text, graphic elements, and product mockups to convey its message. The dynamic movement of the product mockups emphasizes the customization options available.

The video visually showcases the diverse product lines offered, focusing on the ease of customization. It reinforces the You brand and sell. We fulfill and deliver message with the use of dynamic graphics. By showcasing the process of customizing and selling, the video effectively communicates its value proposition and encourages viewers to join the waitlist. The video's upbeat and engaging tone, combined with the clear visual design, effectively drives viewers towards the call to action.

30. LexisNexis

LexisNexis is a research platform that helps you find accurate, complete information, making sound business decisions. This video highlights the importance of reliable research, especially when shaping your career or business.

Video Design - The video is a Motion Graphics Launch Video that uses simple lines and icons to convey its message. The visuals are clean, modern, and the animations are smooth, engaging. The blue and white color scheme adds a sense of professionalism, trustworthiness, which is important for a platform that emphasizes the importance of accurate information.

The design effectively communicates the video's objective to emphasize the necessity for trustworthy research in critical business decisions. The video's minimalist style and its use of simple icons help to make the content easily understandable, memorable. The tone of the video is professional, informative, reflecting the nature of the product and its target audience.

How to plan and optimize Motion Graphics Explainer Videos?

Simplified Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs (Melanie Perkins often cites Jobs as an influence). Advids applied this for a healthcare client. We streamlined complex medical information into a clear, concise motion graphics explainer video, improving patient understanding and boosting appointment bookings by 15%.

Actionable: Prioritize clarity and functionality in design for optimal user experience.

Strategic Networking: "Entrepreneurs are inherently wired to be too optimistic. They need to calibrate their optimism with other people’s realism." - Reid Hoffman. Advids embraces collaboration. For a cybersecurity client, we incorporated feedback from IT professionals and potential customers into the motion graphics explainer video script, leading to a more effective and targeted message that resonated with the target audience and increased lead generation by 25%.

Actionable: Gather diverse perspectives to refine messaging and resonate with target audience.

Data-Driven Creativity: "Data without empathy is just noise." - Marie W. Sorenson. Advids believes in data-informed storytelling. For an e-commerce client, we analyzed customer purchase patterns and incorporated those insights into a motion graphics explainer video highlighting product benefits, resulting in a 10% lift in sales conversions.

Actionable: Combine data insights with emotional resonance to create impactful narratives.

Localized Marketing: "Marketing is not about selling what you make, but knowing what to make." - Iwan Setiawan. Advids values cultural nuances. For a global food brand, we adapted a motion graphics explainer video for different regions, incorporating local languages and imagery, leading to a 18% increase in brand awareness in key international markets.

Actionable: Tailor messaging and visuals to resonate with specific cultural contexts.

Value-Based Pricing: "Price is what you pay. Value is what you get." - Warren Buffett (Madhavan Ramanujam often references Buffett's wisdom). Advids applied this for a financial services client. We created a motion graphics explainer video emphasizing the long-term value proposition of their investment products, leading to a 22% increase in qualified leads.

Actionable: Communicate the value proposition clearly to justify pricing and attract customers.

Why Advids for Motion Graphics Explainer Video?

At Advids, we create high-quality, original Motion Graphics Explainer Videos designed to achieve your business objectives. Combining creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Motion Graphics Explainer Video effectiveness. Over 270 successful Motion Graphics Explainer Video projects showcase our specialized expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

Your Vision, Animated:

Customized Motion Graphics Explainer Video Solutions: We tailor each project—whether it's a concise explainer video, engaging character animation, or any other Motion Graphics style—to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Motion Graphics Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is realized in the final animation. Your active involvement is key to our process.
Strategic Communication: Clear, open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Motion Graphics Explainer Videos.

Ready to unlock the potential of Motion Graphics Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics Explainer Video?

A motion graphics explainer video is a short, animated video that uses graphics, text, and sound to explain a complex concept, product, or service in a simple and engaging way. These videos are designed to capture attention, simplify information, and make it easy for viewers to understand and remember key concepts. They are often used by businesses to educate customers, promote products, and build brand awareness.

Motion graphics explainer videos are versatile and can be used in a variety of ways, including website content, social media marketing, email campaigns, and sales presentations. They can also be used to provide product demos, explain technical concepts, or showcase customer success stories.

What do top Motion Graphics Explainer Videos have in common?

Animated Characters - These are engaging and memorable, helping viewers connect with the information.

2D Animation - This style is versatile and cost-effective, making it suitable for various explainer videos.

Whiteboard Animation - This style is visually appealing and conveys a sense of authenticity, making it ideal for educational content.

Mixed Media - This approach combines different visual styles, creating a dynamic and engaging experience for viewers.

Visual Storytelling - This technique uses visuals to tell a story, making the information more engaging and memorable.

Data Visualization - This approach uses charts, graphs, and other visuals to present data in a clear and concise way.

Call to Action - This element encourages viewers to take a specific action, such as visiting a website or contacting a company.

Screen Recording - This technique captures on-screen activity, making it ideal for product demos or software tutorials.

Live Action - This style adds a sense of realism and authenticity, making it suitable for showcasing real-world applications.

Stock Footage - This approach uses pre-recorded footage to enhance the visual appeal and storytelling of the video.

Motion Graphics - This style uses animated graphics to create a dynamic and engaging visual experience.

3D Animation - This style is visually stunning and immersive, making it ideal for showcasing complex products or concepts.

What makes Motion Graphics Explainer Video effective?

A captivating motion graphics explainer video is a powerful tool for engaging viewers and effectively communicating your message. The effectiveness of these videos is driven by a combination of factors, including the use of compelling visuals, a clear and concise narrative, and a strong call to action.

A well-designed motion graphics explainer video aims to simplify complex information, making it easy for viewers to understand and remember key concepts. The use of animation, illustrations, and other visual elements helps to bring the message to life, making it more engaging and memorable.

Methods for creating effective motion graphics explainer videos include understanding your target audience, crafting a compelling narrative, and using high-quality visuals. By focusing on these key elements, you can create videos that capture attention, educate viewers, and drive conversions.

How long should your Motion Graphics Explainer Video be?

A successful motion graphics explainer video is a concise and engaging piece of content that effectively communicates its message. The ideal length of your video will depend on the complexity of the topic, the target audience, and the desired outcome.

A well-planned motion graphics explainer video aims to keep viewers engaged and interested while delivering the necessary information. It's important to strike a balance between providing enough information and keeping the video concise and to the point.

Pre-Production Questions

What is the primary goal of the video?

What is the target audience for the video?

What is the key message you want to convey?

How much information needs to be covered?

What is the desired call to action?

What is the ideal length for your target audience?

What is the budget for the video?

How to create Motion Graphics Explainer videos?

The creation of a motion graphics explainer video involves a structured process that ensures a high-quality and effective final product. This process typically includes pre-production, production, and post-production stages.

A well-executed motion graphics explainer video aims to capture attention, simplify information, and drive conversions. By following a structured process and incorporating best practices, you can create videos that effectively communicate your message and achieve your marketing goals.

Pre-Production

Define the video's purpose

Identify the target audience

Develop a script and storyboard

Choose the animation style

Select the voiceover talent

Source music and sound effects

Production

Create the animation

Record the voiceover

Add music and sound effects

Edit the video

Render the final video

Crafting Compelling B2B Explainer Videos

Creating a compelling B2B Explainer Video requires a strategic approach to content. Start by clearly defining the problem your audience faces. This resonates with their challenges and sets the stage for your solution.

Next, showcase your value proposition. Highlight the unique benefits of your offering and how it directly addresses those pain points. Go beyond general statements and quantify the value whenever possible. For example, demonstrate how your software can save businesses time by automating tasks or reduce costs by streamlining operations.

Data is your ally. Incorporate relevant statistics and industry benchmarks to support your claims and build credibility. This data-driven approach resonates with B2B audiences who value evidence-based solutions.

Finally, remember that brevity is key. Keep your video concise and focused on the core message to avoid overwhelming your audience. A clear and Compelling Call to Action guides viewers towards the next step, whether it's downloading a resource or requesting a demo.

Funnel Power: Videos Drive Conversions

A well-crafted explainer video can be a powerful asset throughout your marketing funnel, guiding prospects towards conversion at each stage.

At the awareness stage, use your video to introduce your brand and its unique Value Proposition in a visually engaging way. Capture Attention and generate interest by highlighting the key benefits of your offering.

In the consideration stage, provide valuable insights and education that address your audience's pain points. For example, you could create a video that compares your product to competitors or explains the benefits of your unique approach.

As prospects move to the decision stage, leverage Customer Testimonials and Case Studies to Build Trust and encourage them to choose your offering. Showcasing real-world success stories can be highly persuasive.

Finally, at the action stage, conclude with a clear and compelling call to action. Guide viewers on the next step to take in their buyer journey, whether it's requesting a demo, signing up for a free trial, or making a purchase.

Crafting Compelling Explainer Video Narratives

Choosing the right narrative structure is crucial for maximizing the impact of your explainer video. Several compelling options exist, each with its own strengths.

The problem-solution narrative is a classic approach. It focuses on presenting a relatable problem and positioning your product or service as the ideal solution. This structure is particularly effective when your audience is already aware of their pain points.

Storytelling engages viewers emotionally by weaving a compelling narrative that connects with their aspirations, challenges, or values. Consider using Storytelling techniques like the hero's journey or overcoming obstacles to create a memorable and impactful video.

Educational narratives provide valuable information and insights that educate your audience about a specific topic or industry trend. This approach establishes your brand as a thought leader and builds credibility.

Testimonial-driven narratives Build Trust and Credibility by showcasing real-world experiences and success stories from satisfied customers. Hearing directly from other businesses who have benefited from your offering can be highly persuasive.

Boost Customer Loyalty with Video

Motion graphics Explainer Videos can be valuable tools for nurturing Customer Relationships and fostering long-term engagement.

Onboarding new customers is crucial for their success. Welcome them with Engaging Videos that guide them through the Onboarding process, explain key features, and demonstrate best practices. This helps them get the most out of your product or service from the start.

Customer support can be enhanced with video content. Address common customer questions and provide helpful tips through easily digestible videos. This reduces support inquiries and enhances self-service options, empowering customers to find solutions independently.

Community building is another area where video excels. Foster a Sense of Community by showcasing your company culture, highlighting customer success stories, and creating content that encourages interaction and sharing. This helps customers feel connected to your brand and each other.

Maintaining a Consistent Visual Style and tone of voice across all customer-facing videos is essential for building a strong brand identity and fostering recognition.

Branding Your Product Launch Video

Visual identity is a key element. Reflect your brand's personality and values through a cohesive visual style. Incorporate your brand colors in the background, animation elements, and text overlays. Use your company logo strategically within the video and choose Brand-Specific Fonts for text.

Tone and Voice

Tone and voice should also align with your brand. Ensure the video's script and Voiceover reflect your brand's personality, whether it's professional, playful, or authoritative. This consistency creates a unified brand experience.

Messaging and Values

Messaging and values should be reinforced throughout the video. Ensure that the video's narrative and call to action align with your overall brand positioning and key messages. This helps build Brand Awareness and recognition.

Working with a Motion Graphics Designer

Working with a motion graphics designer who understands your brand guidelines is crucial for ensuring that your video accurately reflects your brand identity.

Educate Your Audience with Video

Motion graphics explainer videos excel at simplifying complex information and making it more engaging and memorable. This makes them ideal for educating customers about your offerings.

• Clearly articulate the product features and benefits, using visuals to illustrate their value and impact. Instead of simply listing features, show how they work and the positive outcomes they deliver.
• How-to guides and tutorials are another effective way to educate customers. Demonstrate how to use your product or service effectively through Step-by-Step Guides and tutorials, making it easy for customers to get started and achieve success.
• Technical explanations can be simplified using animation and visuals. For example, you can use animations to illustrate complex processes or concepts, such as how a software algorithm works or how a product is manufactured.
• Case studies and success stories provide tangible evidence of your product's value. Showcase real-world examples of how your product or service has helped customers achieve their goals, providing social proof and building credibility.

Boost Engagement with Video Throughout the Customer Journey

Strategically integrating Motion Graphics Explainer Videos at key touchpoints throughout the customer journey can significantly enhance engagement and drive conversions.

Your website is a prime location for explainer videos. Capture attention and communicate your value proposition by featuring a short explainer video on your homepage. Use product Demo Videos on individual product pages to showcase specific features and benefits.

Social media offers a vast audience for your video content. Expand your reach and engage your audience on social media platforms by sharing your video content and leveraging it in social media advertising. Tailor the video length and format to each platform for optimal results.

Email marketing can be enhanced with video. Embed explainer videos in your email campaigns to provide valuable information, nurture leads, and drive conversions. Videos can increase click-through rates and make your emails more engaging.

Guide prospects through your sales funnel by using explainer videos to educate them about your offering, address objections, and encourage action. Tailor the video's Messaging and call to action to each stage of the funnel for maximum impact.

Track Your Video's Success

Measuring the effectiveness of your explainer video is crucial for optimizing your video marketing strategy and maximizing your return on investment. Several key metrics can provide valuable insights.

Views and reach are fundamental metrics. Track the number of views your video receives across different platforms to understand its reach and audience engagement. This provides a basic measure of how many people are seeing your video.

Engagement metrics provide deeper insights into audience interest. Monitor likes, shares, comments, and watch time to gauge how viewers are interacting with your video. Watch time, in particular, is a valuable indicator of how long viewers are actually paying attention to your content.

Click-through rate (CTR) measures the percentage of viewers who click on your call to action. This metric assesses the video's effectiveness in driving traffic to your website or landing page. A high CTR indicates that your video is successfully motivating viewers to take the desired action.

Conversion rate tracks the number of leads generated, sales made, or desired actions taken as a result of watching your video. This is the ultimate measure of your video's impact on your business goals.

Unleash Your Brand Story Through Motion Graphics

Storytelling with Motion Graphics

Storytelling is a powerful tool for building Emotional Connections and creating memorable brand experiences. Motion graphics provide a dynamic medium for bringing your Brand Story to life.

• Show, don't just tell, what your brand stands for and what makes it unique.

• Connect with their aspirations, challenges, or values to create a deeper connection.
• Use music, sound effects, and character animation to evoke specific emotions.

• Use storytelling techniques to captivate their attention and make your brand story unforgettable.
• Keep your story concise and focused on a single key message.

• Leverage the power of visuals and animation to enhance your brand story, creating a cohesive and impactful narrative that resonates with your audience.
• Use visuals to illustrate key points and create a memorable experience.

Hook Your Audience: Crafting Compelling Video Openings

The first few seconds of your explainer video are crucial for capturing the viewer's attention and making them want to keep watching. A compelling hook can make all the difference.

An intriguing question can pique the viewer's curiosity. Pose a thought-provoking question that directly relates to your target audience's pain points or aspirations. For example, you could ask, Are you tired of struggling with inefficient processes? or Do you want to increase your sales by X%?

Highlighting a relatable problem immediately establishes relevance and captures attention. Show your audience that you understand their challenges and are offering a solution.

An unexpected element can disrupt expectations and keep viewers engaged. Introduce a surprising twist, visual surprise, or humorous element to make your video stand out.

Visually striking imagery creates a strong first impression. Use bold colors, dynamic animation, and Captivating Visuals to draw viewers in and make them want to learn more.

How motion graphics explainer video examples are curated?

We dove deep into motion graphics explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity of Message Examining how effectively the core message is conveyed visually and aurally.
7.Animation & Sound Design Determining the quality and effectiveness of animation and sound design in enhancing the message.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics explainer videos 2024, n=13636 videos within duration <3 mintues, across industries.