Have you ever wished you could instantly connect with your audience, making even the most complicated concepts crystal clear? I am here to tell you that today, in this article, what we're uncovering is the transformative power of product explainer videos. Our exploration will reveal how these short, visually rich narratives can bridge the gap between complex products and eager customers, fostering understanding and driving engagement. We'll be looking at compelling examples that demonstrate the impact of visual storytelling, and the results are truly remarkable. Prepare to be amazed by the numbers we'll be sharing.
90% of marketers saw their digital engagement strategies completely transform during the COVID-19 pandemic, according to V. Afshar, Research Director at Salesforce.
Videos are 50% more likely to rank on page one of search results.
37% of consumers prefer discovering new products through short, engaging video content.
These numbers paint a clear picture: video is king, and explainer videos are its crown jewels. They bridge the gap between complex products and eager customers, boosting discoverability and driving engagement. We've handpicked 30 Powerful Product Explainer Video examples that instantly resonated with us and inspired interest.
PharMerica's Product Explainer Video tackles a complex issue with impressive empathy and visual storytelling finesse. The 2D animation is particularly well-executed, portraying diverse characters and relatable scenarios that resonate with the target audience. We all understand the challenges of medication management, especially for seniors, and this video gracefully addresses those concerns. The streamlined information delivery, aided by clear visuals and a friendly voiceover, paints a vivid picture of PharMerica's comprehensive support system.
From start to finish, the video maintains a positive and reassuring tone, emphasizing the value of a partnership with PharMerica. Its not just about medication management; it's about providing peace of mind to seniors and their loved ones. The use of symbolic imagery, such as the calendar pages and location markers, adds a layer of visual interest while reinforcing key messages. This video serves as a compelling example of how effective storytelling can transform a product explanation into an inspiring narrative.
We admire the precision and clarity of this product explainer video, effectively communicating the intricate workings of Danas innovative 2-Speed Gearbox. The high-quality 3D animation pulls us into the heart of the gearbox, revealing its synchronized shifting and staggered shift mechanisms in captivating detail. The seamless integration within the truck architecture is equally impressive, showcasing how this compact design delivers the power and efficiency required by high-performance vehicles.
The video masterfully balances technical information with visual storytelling, holding our attention from start to finish. We all appreciate how the transparent truck model and animated components bring this technology to life, while clear labeling and a concise video length ensure we grasp the key benefits. This demonstrates how a well-crafted Product Explainer Video can elevate even the most complex product into an engaging and easily understood concept.
What We Can Learn
Weave clear visuals with a relatable narrative to make complex tech easy to grasp, sparking viewer interest.
When it comes to building an app, every developer wants to create the best user experience possible. But how do you handle the unexpected? The ones that might make or break your app? The solution lies in understanding the needs of your users during moments of crisis and finding ways to empower them to call for help quickly.
That's why this Product Explainer Video stands out. It doesn't just showcase a new feature, it presents a new approach to tackling a critical problem. With a minimalist aesthetic and captivating animations, the video effectively communicates the value proposition of their Emergency Calling API.€ The message is crystal clear: their API can revolutionize the way users connect with emergency services. It's not just about offering a feature; it's about providing a sense of security and peace of mind.
What We Can Learn
Highlight a key problem your product solves and show how it provides peace of mind, building trust.
We love how Back Market cleverly uses a fake leak campaign to generate buzz for their refurbished phones. The video starts with the typical pomp and circumstance of a new phone launch, then abruptly shifts to the sobering reality of e-waste. It's a brilliant Product Explainer Video that showcases Back Market's commitment to sustainability.
The fast-paced editing and engaging music keep the momentum high. We are also impressed with the consistent branding, from the R symbol to the vibrant green color scheme, tying everything back to their core message: a more sustainable phone could never be new. It can only be refurbished and reborn.
What We Can Learn
Start with a problem, then reveal your solution-it grabs attention.
The captivating opening analogy of oceanic voyages instantly resonates with the struggles of healthcare cost management, making this Product Explainer Video a standout example. We all appreciate the clear and concise problem statement paired with compelling 2D animations that paint a vivid picture of the challenges and the innovative solution offered by Health Catalyst.
The Corus Suite's ability to integrate EMR and financial data shines through the UI demonstrations, highlighting the power of accessible cost insights. This intelligent design effortlessly communicates the value proposition, inspiring viewers to seek similar solutions for their own cost management needs.
What We Can Learn
Clearly demonstrate your product's value with seamless UI demos and compelling visuals.
The visual journey presented in this Acronis product explainer video captivates from the start. We're immediately drawn to the transformation of abstract questions into a solid solution, symbolized by the prominent one. This sets the stage for a concise, compelling overview of Acronis Cyber Protect Cloud's capabilities.
What we all appreciate is the video's ability to showcase a complex technical offering in a clear, digestible format. The focus on integrated cybersecurity solutions, delivered through a single platform, resonates strongly. The inclusion of flexible pricing models further enhances the appeal for service providers seeking robust protection for their clients.
What We Can Learn
Illustrate your pricing's flexibility to appeal to diverse audiences, increasing conversions.
We admire the clever way this Citrix DaaS product explainer video production handles a potentially complex topic: cloud security. The animation's clear visual language and strategic pacing walk us through Citrix DaaS's key features, including adaptive authentication and application protection policies, without ever feeling overwhelming. The hybrid model is seamlessly presented, demonstrating how the cloud control plane can manage both cloud and on-premises resources.
The emphasis on visual metaphors, such as the vulnerable cloud icon transforming into a protected entity, makes the concept of security instantly understandable. We all appreciate the consistent branding throughout, subtly reinforcing the message that Citrix DaaS offers a comprehensive security solution. This makes the video incredibly effective and a great example of how to simplify complex technical information for a broader audience.
What We Can Learn
Strategic pacing keeps viewers engaged, leading to better understanding and product adoption.
The PwC LDTI Simplifier product explainer video brilliantly encapsulates the challenges and solutions surrounding the approaching LDTI compliance deadline. We all appreciate how the video cleverly uses a visual timeline to immediately highlight the urgency, setting the stage for PwC's solution. The use of a pyramid visual metaphor effectively conveys the impact of LDTI on various facets of a company's operations.
The video then smoothly transitions into presenting LDTI Simplifier as the answer, emphasizing its time and cost-saving benefits. This product explainer video masterfully illustrates how effective design and animation can communicate complex topics.
What We Can Learn
Storytelling through animation. viewers connect emotionally, remembering your solution.
The brilliance of this product explainer video lies in its ability to convey complex information with effortless ease. We all instinctively recognize the frustrations of slow payments, and this video captures that perfectly. The 2D animation, perfectly synchronized with the energetic soundtrack, brings a sense of dynamism that's hard to resist.
What's particularly impressive is how the video manages to integrate Visa's branding seamlessly throughout, without ever feeling forced. From the clever use of color to the subtle incorporation of the logo, it's a masterclass in how to make a product video that feels genuinely engaging.
What We Can Learn
Visually demonstrate your product's value proposition, creating a desire to use it and solve their problems.
OccuTrack is developing a novel mobile Automatic Visual Impairment Detection System to manage central vision deterioration. This system is designed to educate a large audience on the prevalence of AMD and its impact on visual performance.
Video Design - The video uses bright colors, simple illustrations, and engaging animations to present information about AMD, showcasing the stages of the disease with a visual representation of the vision loss. The use of simple, clean graphics creates a welcoming and easy-to-understand style that helps to communicate the severity of central vision deterioration as the video progresses to the advanced stages.
Product Explainer Video for B2B - The animation quality is exceptional, highlighting the progression of the disease with effective visual transitions that reinforce the narrative of the video. The overall tone is both informative and urgent, aiming to raise awareness about this growing global health concern.
AvePoint is a solutions vendor that offers migration and implementation services for Microsoft 365 solutions, aiming to help organizations achieve digital transformation. This video is designed to introduce the company and the value it brings to clients.
Video Design - The video uses a simple and engaging animated style, showcasing the challenges of working with Microsoft 365, particularly information sharing and collaboration in the workplace. This style emphasizes a problem-solution approach, making it a good Product Explainer Video. The clean, colorful graphics and animation style effectively convey the message. This helps draw the audience's attention, making it easy for them to visualize the problem and how AvePoint's solutions can improve their experience. The video uses bright and clear colors, which are easily recognizable. The animation style is playful and relatable, making the information engaging and easy to understand.
The video uses relatable metaphors, such as a mountain climb, to illustrate the complexities of information management in a business setting. This simple yet effective visualization reinforces the video's message of the challenges in information sharing and collaboration, setting the stage for the introduction of AvePoint's solutions. The visual style and narrative work together to create a positive and confident tone, suggesting that AvePoint can provide a solution for these challenges and enable organizations to achieve their goals.
Busch helps you to lighten up your production. The new R5 PLUS vacuum pump is the company's first fully connected vacuum pump and is designed to make your production ready for Industry 4.0.
Video Design - The video uses a simple and clean design with an informative and engaging style. The color palette is minimal and uses a variety of 3D elements to illustrate the features of the R5 PLUS. The use of graphics is high-quality. The video is a strong example of an Product Explainer Video.
The use of a minimal design and graphic elements reinforces the brand's emphasis on simplicity and efficacy. This visually appealing style is in-line with the message of the video, which is that the R5 PLUS is an efficient, easy-to-use, and cost-saving vacuum pump. The video's tone is positive and informative and helps to ensure the viewers have a clear understanding of the features and benefits of the product.
In today's fast-paced market, we understand the challenges of staying ahead of the curve. SurveyMonkey's Industry Tracker efficiently captures market shifts in real-time, ensuring businesses are always in the know. We love how this product explainer video leverages sleek 2D animations, showcasing the tracker's ability to uncover meaningful data trends.
With exclusive buyer insights and AI-powered analysis, the platform saves countless hours spent sifting through raw data. The video effectively communicates the value of proprietary data, empowering businesses to make informed decisions and solidify their thought leadership in the industry.
What We Can Learn
Feature diverse business types benefiting from the tracker, broadening appeal.
Trane offers innovative HVAC solutions. This video is designed to introduce the company's new air-cooled and water-cooled chiller lines, emphasizing the sustainability, performance, and reliability of these models.
Video Design - The video uses a clean and modern visual style, with bold, futuristic typography and impactful imagery. The video's design incorporates elements of Product Explainer Video for SaaS, with a crisp and polished look, minimal text, and a strong focus on product features.
The video's visual style effectively conveys the innovative nature and quality of the chillers. The clean and modern design communicates a sense of professionalism and trust, while the bold typography and striking visuals emphasize the advanced features of the products. This helps engage the target audience of engineers, contractors, and building owners, highlighting the company's commitment to sustainable and efficient HVAC solutions.
Beyon3D is a multidisciplinary building technology company revolutionizing the construction industry with a robotic system to manufacture building components. This system promises to increase speed, quality, and reduce cost.
Video Design - The video uses a simple, Product Explainer Video for Technology style with clean, minimalist graphics. It focuses on line art and clean typography, with a clean background. The use of 3D and 2D graphic elements work together to show how the robots will be used in the construction industry.
The combination of graphics and clean typography creates a professional and engaging tone, effectively communicating the video's goal. The video uses a straightforward visual approach that highlights the key benefits of the product. The tone is optimistic, suggesting the solution offered can effectively overcome the traditional challenges faced by the construction industry, using a simple, modern style that is visually appealing to the target audience.
16. Boston Scientific Informative Product Explainer
In the world of product explainer video design, this Boston Scientific video stands out. We all understand the challenges of presenting complex medical information, but this video simplifies it beautifully. It uses a minimalist approach, focusing on clean 2D animation to deliver the key message about radiation exposure and the ControlRad Select solution.
What resonates is the way Boston Scientific seamlessly integrates data visualization, with easy-to-understand graphics showcasing the impressive dose reduction percentages. The result? A powerful and concise video that inspires trust and effectively positions ControlRad Select as a game-changer in radiation safety.
What We Can Learn
Minimalist design lets your product's benefits shine through.
This is a fantastic example of a product explainer video. It effectively showcases the quality of the hardware and accessories, which is crucial for attracting architects, builders, and designers. The simplicity of the visuals is key, allowing the viewer to focus on the product's functionality and assembly.
Video Design - The video uses clean graphics and animations to highlight the key features of the products. The visuals are engaging and easy to understand, making the technical aspects of the aluminium systems accessible to a wider audience. The use of close-ups and slow-motion transitions adds a touch of elegance, further emphasizing the design and quality of the product.
The overall tone of the video is informative and professional, which is perfect for the target audience. The video successfully communicates the objective of showcasing the quality of the products, making it a great example of a Product Explainer Video Example.
Paysend is a global payments solution that allows businesses to make international payroll payments at lower costs. The video is designed to show how Paysend can help businesses streamline their payroll processes and make payments to employees around the world.
Video Design - This video showcases a Product Explainer Video Example style. The video employs a minimalist graphic style with clean lines and bright colors, highlighting the key benefits of the product. These graphic elements are used to represent the company's product, along with the features and benefits associated with the product.
The visual design and the clean aesthetic successfully communicate the goal of the video, which is to showcase the ease, efficiency, and affordability of the platform. The video's tone is professional and informative, reflecting the serious nature of payroll services for businesses. The video's animation style and graphic design are combined to illustrate the seamless payment experience, and the global reach of the solution.
Emburse is a solution that helps companies manage expenses, streamlining the process, making it easier for employees to track their expenses.
Video Design - This Product Explainer Video Example uses simple, bright, and colorful graphics to communicate complex processes. Flat vector illustrations, clean lines, and a minimalist approach are used, making the design memorable. A bold, white font with a clear white background for the company logo makes it easily readable.
The video's tone is upbeat and engaging, highlighting the value of using Emburse to simplify expense management. The visual style is consistent throughout, focusing on the ease of use and efficiency of the platform. Simple animations illustrate the process, showcasing the benefits of using Emburse. The animation style is lively and engaging, drawing attention to the features of the platform. This design helps to communicate the video's objective of showcasing Emburse as an efficient and user-friendly solution.
AWS for Games is designed to help game developers transform the industry by providing solutions and services that help studios push technology boundaries and deliver immersive experiences.
Product Explainer Video Design utilizes a minimalist style with simplified graphics and geometric shapes. Animated elements in the video, like a landing ship, and a rocket ship, move and rotate, showcasing the concept of scalability. The color palette emphasizes the company's branding with its orange and black color scheme.
Video Design - The use of dynamic shapes, like blocks, creates a clean and straightforward look for the video. This makes the video engaging, easy to understand, and memorable. The visuals highlight the benefits of AWS for Games, emphasizing how the solution empowers developers to overcome challenges in the gaming industry, by providing support for high fidelity experiences, and fast response times. This tone communicates a sense of innovation, progress, and growth, which aligns perfectly with the objective of the video to showcase the company's contribution to the gaming industry.
Quuu is a content curation tool, designed to make your social media schedule run on autopilot. This video is designed to explain how Quuu works and convince viewers to sign up for the service.
Video Design - The video features a simple, yet effective design, with white text on a blue background. The graphics used in the video are simple and clean, emphasizing the ease of use of Quuu. This simple design creates a visually appealing Product Explainer Video Example.
The video effectively shows how users can benefit from using Quuu and highlights the key features of the tool. The tone of the video is upbeat and positive, reflecting the confidence that Quuu has in its product. Overall, the visual style of the video is a great fit for the brand and effectively communicates the core value proposition of Quuu.
PanMon is a pantograph condition monitoring system that provides real-time surveillance for pantograph units on electrified train or tram services. The video is designed to show how PanMon helps infrastructure managers and operators prevent damage to overhead wires.
Video Design - The video starts with a high-speed train moving through a picturesque landscape. The scene shifts to a close-up view of the pantograph and overhead wire as the train travels. The animation is clean and detailed, focusing on the key elements of the pantograph and overhead wires.
This Product Explainer Video Example effectively communicates the importance of pantograph condition monitoring and the potential dangers of a damaged pantograph. The simple graphics and the lack of narration create a sense of urgency, emphasizing the need for a solution. The video's tone is informative and professional, highlighting the importance of this solution for railway infrastructure.
Addverb's video showcases an automated guided robot shuttle that enables goods to person picking. It demonstrates the functioning and benefits of the robot, which retrieves items and transports them to the picking station.
Video Design - The video uses simple 3D animation to portray the functionality of the robot. It highlights the crates on the conveyor belt, showcasing the automation of the picking process. The smooth movement of crates, clean animation quality, and use of basic 3D animation make it a great Product Explainer Video Example.
The visual style is highly effective in communicating the objective of showcasing the robot's functionality. The simple design and clear visuals make it easy to understand how the robot operates, while the focus on the product and its features gives viewers a strong sense of its capabilities.
AppFolio is a software solution designed to simplify association management for board members. The video showcases the benefits of using the software and how it empowers board members to manage their responsibilities from anywhere, on any device.
Video Design - The video uses a simple, clean, and colorful style with hand-drawn animation. The animation is well done and visually appealing, bright colors and simple shapes make the video easy to understand and engaging.
Product Explainer Video Example highlights the ease of use of the software, a key feature for the target audience. The visual style and tone of the video clearly communicate the objective of the software, making it seem simple and easy to use. The video effectively highlights the ease with which board members can manage their tasks using the software. This approach makes the software appealing to the target audience, who are likely busy professionals juggling multiple responsibilities. The video's positive and upbeat tone reinforces the message that managing an association can be easy and enjoyable with the software.
Roadmap is a platform designed to help organizations manage their work and resources more effectively. This video is a great example of how to introduce a product to potential customers and explain its benefits. The video starts with a chaotic visual representation of project management challenges, symbolizing the confusion and disorganization that organizations can experience without a solution.
Video Design - A circle then emerges, symbolizing the organization's focus. The central circle is surrounded by color-coded horizontal lines that represent tasks, highlighting the importance of clarity in project management. The video uses bright colors and a minimalistic animation style, making the video engaging and memorable.
The video's visual style clearly communicates the message. The chaotic, busy visuals represent the confusion and disorganization that organizations can experience without a solution. The clear, organized representation of tasks highlights the benefit of using Roadmap to gain control and visibility over projects. The animated style and bright colors create a positive and engaging tone. This is a great Product Explainer Video Example that effectively communicates the value proposition of the product.
Freshdesk is a ticketing system designed to help companies manage and resolve customer issues efficiently. This video is designed to introduce a solution that helps teams solve customer issues more effectively.
Video Design - The video uses a simple and clean design style, using bright colors and minimal animation to illustrate the concept of parent-child ticketing. Icons and graphics, along with the clean background, make this a good Product Explainer Video Example. This design style clearly visualizes the idea of separating tickets into smaller sub-tickets, which can be worked on in parallel by different teams.
The clear and simple visual style helps communicate the objective of the video, which is to demonstrate how parent-child ticketing can increase efficiency and speed up the resolution of complex issues. This makes the video both engaging and informative, clearly explaining the benefit of using the solution. The use of bright colors and simple graphics helps keep the tone of the video light and approachable, making it easy for viewers to understand the core concept.
Comarch develops solutions that help telecoms monetize 5G technology. This video is designed to highlight the benefits of their B2B2X operations in the digital era.
Video Design - The video is a Product Explainer Video Example. It uses simple, cartoon-like graphics and a whimsical style to explain complex concepts. The video uses bright, vibrant colors that appeal to a wide audience, the graphics are clean, modern, and engaging. Animated illustrations and text help the viewer understand the concepts presented.
The video successfully communicates the importance of 5G monetization by emphasizing its value to customers. Bright colors and animations portray the excitement of watching a live game, the use of graphics, particularly the close-up on the screen displaying the user's experience, effectively emphasizes the value proposition for the viewer.
Bugcrowd helps businesses identify and manage their attack surface, which refers to all the potential points of entry for attackers. The video is designed to show how Bugcrowd's Attack Surface Management can help companies find, prioritize, and act on vulnerabilities before they can be exploited.
Video Design - The video uses clean and simple graphics and animation to illustrate the solution's value proposition. Flat design, bright colors, and simple icons create a visually appealing and easy-to-understand experience. The network graphic at the start of the video, highlighting a building and numerous assets connected to it, visually represents the interconnected nature of modern networks. The icons also visually represent attack vectors, showing potential points of entry for attackers. This clear, focused visual design enhances clarity, making the video effective for a wide audience.
The video's visual style effectively communicates the objective of the video, which is to show the benefits of using Bugcrowd's Attack Surface Management. The video's design and narration create a sense of urgency and seriousness, highlighting the importance of proactive security measures. The use of straightforward visuals and concise language makes it clear that Bugcrowd provides a powerful solution for tackling attack surface management, aiming to equip businesses with a robust defense against modern cyber threats.
Shiftgig connects businesses with on-demand workers through their mobile platform. This video is designed to introduce businesses to the platform and its capabilities.
Video Design - Minimalist graphics, featuring a clean white background and simple animations, are used. The design is straightforward and easy to understand, aligning with the concept of a simple, flexible platform. Green highlights the platform's emphasis on efficiency, while a contrasting blue shows how Shiftgig connects businesses with workers. The animation, including a hand interacting with the platform, conveys the ease of use and user-friendly interface.
The video's tone is positive and confident, emphasizing the value proposition of providing businesses with a solution to their workforce needs. This Product Explainer Video Example is a great example of how to use simple design elements to create a clear and engaging video.
Atlas Copco is a global leader in industrial equipment, specializing in compressors and air solutions. This video is designed to introduce and explain the benefits of their new GA VSD air compressor.
Video Design - The video features a clean and modern style. A futuristic setting serves as the backdrop for animated graphics and illustrations, highlighting the core features of the GA VSD. The design is sleek, modern, and futuristic, resembling a Product Explainer Video Example video. The focus is on the sleekness of the graphics, as the core design element. A focus on a modern UI, and the visual simplicity of the design.
The video effectively communicates the key features and benefits of the GA VSD, including the boost flow mode. The animation and graphics showcase how the GA VSD can provide extra air flow when needed, ensuring smooth operation without pressure drops, preventing production shutdowns. The video utilizes a modern and futuristic design aesthetic, highlighting the innovation and technology behind the product. The tone is professional, informative, and engaging, effectively conveying the value proposition and potential benefits of the GA VSD for the target audience.
FAQ
How can a product explainer video help me achieve my specific marketing goals?
Product explainer videos clarify value propositions, boost conversions, and enhance brand awareness, directly supporting marketing goals.
What are the different styles of product explainer videos, and which one is best suited for my product/service?
Explainer video styles range from minimalist and modern to dramatic and industrial. A collaborative discovery phase ensures the right style for your product and audience.
What is the typical cost range for producing a product explainer video?
Typical cost for a 60-second video ranges from $1000 to $6000, depending on complexity and style.
How long does it typically take to create a high-quality product explainer video?
High-quality video production typically requires 3-8 weeks, depending on scope and revisions.
What are some best practices for scripting a compelling product explainer video?
Compelling scripts focus on benefits, address pain points, and use clear, concise language. Collaboration with the production team is key.
How can I find a reputable video production company to create my video?
Look for a production company with a proven track record, client testimonials, and a diverse portfolio.
How can I incorporate my brand's visual identity into the video's design?
Ensure brand consistency by integrating your logo, color palette, and other visual elements into the video's design.
How can I use existing marketing assets (e.g., website copy, brochures) in the video creation process?
Leverage existing marketing assets like website copy and brochures to streamline the video creation process.
What is the ideal length for a product explainer video to maintain viewer engagement?
Ideal video length is generally 60 seconds to 2 minutes to maintain viewer engagement.
How can I use animation and visuals to simplify complex product features?
Use animation and visuals to simplify complex product features, making them easily digestible.
What are the benefits of using live-action footage in a product explainer video?
Live-action footage can add a human touch, build trust, and showcase real-world applications.
How can I make my product explainer video stand out from the competition?
Differentiate your video through unique visuals, compelling storytelling, and a clear brand voice.
How can I ensure the video's call to action is effective?
An effective call to action guides viewers towards the desired outcome, maximizing video impact.
How can I adapt a successful product explainer video style for my own company?
Analyze successful explainer videos and adapt their best practices to your specific product and target audience.
What pre-production steps are crucial for a successful product explainer video?
Crucial pre-production steps include:
* Defining clear objectives and KPIs
* Conducting thorough target audience research
* Developing a compelling script and storyboard
* Selecting a visual style and tone that aligns with your brand
How to plan and optimize Product Explainer Videos?
User-Centric Approach: "User experience is about giving people what they need, when they need it, and how they need it." - Jared Spool. Advids prioritizes user needs. For a SaaS client, we developed a product explainer video that simplified complex software features into clear, concise steps, directly addressing user pain points. This resulted in a 40% decrease in customer support tickets.
Actionable: Prioritize clarity and ease of use when explaining product functionality.
Contagious Content: "People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride." - Jonah Berger. Advids leverages the power of narrative. For a client launching a new mobile game, we created a product explainer video that presented the game's features within a captivating storyline. This led to a 30% increase in pre-orders.
Actionable: Frame product benefits within a compelling narrative to enhance memorability.
Iterative Design: "Usability really just means making sure that something works well. That a person of average ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it's worth." - Jakob Nielsen. Advids believes in continuous improvement. For a client in the food industry, we A/B tested different versions of a product explainer video, analyzing viewer engagement metrics to optimize the final cut. This resulted in a 15% increase in click-through rates.
Actionable: Test and refine video elements based on audience feedback and data.
Brand Alignment: "Activate. Don't advertise." - Shiv Singh. Advids focuses on creating content that resonates with brand values. For a client in the healthcare industry, we developed a product explainer video that emphasized their commitment to patient well-being, aligning with their core brand message. This strengthened brand perception and increased patient trust.
Actionable: Ensure video content aligns with brand values and messaging for consistency.
Growth Mindset: "The Slight Edge is the principle that small, positive actions, if done consistently over time, will create remarkable results." - Jeff Olson. Advids embraces a growth mindset. For a client in the education technology sector, we created a series of short product explainer videos, each focusing on a specific feature. This consistent content strategy led to a 25% increase in website traffic.
Actionable: Create a content calendar for consistent video releases to build audience engagement.
Why Advids for Product Explainer Video?
At Advids, we create high-quality, original Product Explainer Videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Transforming Ideas into Engaging Animations:
Customized Product Explainer Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Product Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Product Explainer Video truly effective. Over 320 of these projects have been specifically focused on Product Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear communication and understanding your needs, target audience, and brand identity to create impactful Product Explainer Videos.
Ready to unlock the potential of Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Explainer Video?
A Product Explainer Video is a short, engaging video that clearly and concisely explains the features, benefits, and value proposition of a product or service. These videos can take various forms, including animation, live-action, and whiteboard explainer videos. They are a powerful tool for educating potential customers, increasing brand awareness, and driving conversions.
Product Explainer Videos can be used in a variety of marketing contexts, such as website landing pages, social media campaigns, email marketing, and paid advertising. They can also be used for customer onboarding, sales enablement, and product launches. By effectively communicating your product's value proposition, explainer videos can significantly impact a viewer's understanding and purchase decisions.
What do top Product Explainer Videos have in common?
Animated Graphics
A visually appealing way to represent your product's features and benefits.
Motion Graphics
A dynamic and engaging way to showcase your product's functionality and value proposition.
Whiteboard Animation
A simple yet effective way to explain complex concepts in a step-by-step manner.
Live Action Footage
A realistic and relatable way to demonstrate your product's use cases and customer experiences.
Stock Footage
A cost-effective way to add visual interest and enhance the storytelling aspect of your video.
2D Animation
A versatile and engaging way to bring your product to life with vibrant colors and creative designs.
3D Animation
A visually stunning way to showcase your product's features and benefits in a realistic and immersive way.
Mixed Media
A creative and engaging way to combine different visual styles to create a unique and memorable experience.
Screen Recording
A clear and concise way to demonstrate your product's functionality and user interface.
Visual Storytelling
A powerful way to engage viewers and create an emotional connection with your product.
Brand Identity
A consistent visual style that reflects your brand's personality and values.
Call to Action
A clear and concise prompt that encourages viewers to take the next step, such as visiting your website or making a purchase.
What makes Product Explainer Video effective?
A captivating Product Explainer Video is a powerful tool for engaging audiences and driving conversions. It's a strategic blend of visual storytelling, clear messaging, and a compelling call to action.
A well-designed Product Explainer Video is driven by a clear understanding of your target audience and their needs. It aims to simplify complex information, making it easy for viewers to grasp your product's value proposition.
Methods for creating effective Product Explainer Videos include using high-quality visuals, crafting a compelling narrative, and incorporating a clear call to action. By focusing on these key elements, you can create videos that resonate with your audience, increase brand awareness, and drive desired outcomes.
How long should your Product Explainer Video be?
A well-crafted Product Explainer Video is a powerful tool for engaging audiences and driving conversions. The ideal length of your video depends on the specific goals you aim to achieve.
A strategic approach to determining the ideal length of your Product Explainer Video involves considering your target audience, the complexity of your product, and the desired level of engagement.
Pre-production considerations:
What is the primary goal of your video?
What is the average attention span of your target audience?
How complex is your product or service?
What is the desired level of detail for your video?
What is the ideal length for your target platform?
What is the budget for your video production?
What is the timeline for your video production?
How to create Product Explainer Videos?
A well-structured Product Explainer Video is a powerful tool for engaging audiences and driving conversions. The creation process involves a strategic blend of planning, production, and post-production.
A successful Product Explainer Video is a result of careful planning and execution. It aims to simplify complex information, making it easy for viewers to grasp your product's value proposition.
Pre-production Considerations:
Define your target audience: Understanding your audience's needs, interests, and pain points is crucial for crafting a compelling narrative.
Identify your video's goals: What do you want viewers to do after watching your video? Clearly define your objectives, whether it's driving website traffic, generating leads, or boosting sales.
Develop a compelling storyline: Create a narrative that captures attention, highlights your product's benefits, and resonates with your target audience.
Choose the right video format: Consider animation, live-action, screen recording, or a combination of these formats to best convey your message.
Create a storyboard: Visualize the flow of your video, including scenes, transitions, and key elements.
Select a voiceover artist: Choose a voice that matches your brand and target audience, ensuring clear and engaging narration.
Secure necessary permissions: Obtain licenses for any music, images, or footage used in your video to avoid copyright issues.
Production Considerations:
Film or animate your video: Bring your storyboard to life with high-quality filming or animation techniques.
Record voiceover: Ensure professional-sounding narration that complements the visuals.
Edit your video: Refine the footage, add transitions, and ensure a smooth and engaging viewing experience.
Add music and sound effects: Enhance the emotional impact and overall atmosphere of your video with appropriate audio elements.
Create a call to action: Clearly guide viewers on what to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Optimize for different platforms: Ensure your video is compatible with various platforms, including social media, websites, and mobile devices.
Finalize your video: Review and finalize your video, ensuring it meets your quality standards and effectively communicates your message.
Unleash the Power of Product Videos
Product explainer videos are a dynamic tool for engaging your audience and boosting conversions. They effectively communicate your product's value proposition, leading to tangible business results.
Key Benefits of Product Explainer Videos:
Increased Brand Awareness: Videos are highly shareable on social media platforms, expanding your reach and introducing your brand to a wider audience. A well-crafted video can go viral, significantly increasing brand visibility and recognition.
Enhanced Engagement: Compared to text or static images, videos Capture Attention more effectively. The combination of visuals, music, and narration creates an immersive experience that keeps viewers engaged and interested in your message.
Improved Customer Understanding: Explainer videos simplify complex information, making it easier for potential customers to grasp your product's features and benefits. This clarity can lead to increased confidence in your brand and a higher likelihood of purchase.
Higher Conversion Rates: By clearly demonstrating the value of your product and addressing potential concerns, explainer videos can significantly improve conversion rates. Studies have shown that websites with explainer videos experience a higher percentage of visitors taking desired actions, such as signing up for a trial or making a purchase.
Boost Your Launch With Explainer Videos
Integrating a Product Explainer Video into your marketing strategy can significantly enhance your reach and drive desired outcomes.
Website Landing Pages:
Feature your video prominently on your Landing Pages to capture visitor attention and communicate your product's value proposition quickly and effectively. This can lead to increased time spent on the page and higher conversion rates.
Social Media Campaigns:
Utilize different video formats across various social media platforms. Share short, engaging teasers on Instagram to pique interest, and post full-length videos on YouTube for a deeper dive into your product. Tailor your video content and length to each platform's audience and best practices.
Email Marketing:
Embed your video in email newsletters or send dedicated email blasts announcing its release. Videos in emails can significantly increase click-through rates and drive traffic to your website or landing pages.
Paid Advertising:
Use your explainer video in paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. Targeted ads featuring your video can reach a wider audience and generate leads. A/B test different video lengths and ad formats to optimize your campaigns.
Product Launch Video Styles: A Visual Guide
These videos use animation to explain complex concepts in a visually engaging way. They are great for simplifying technical products or services and appealing to a broad audience.
Live-Action Explainer Videos:
Featuring real people and settings, these videos Build Trust and connection with viewers. They are ideal for showcasing your brand's personality and highlighting the human element of your product.
Screencast Explainer Videos:
These videos record your computer screen to demonstrate software features or online processes. They are highly effective for tutorials, onboarding, and explaining technical functionalities.
Whiteboard Explainer Videos:
These videos feature hand-drawn illustrations on a whiteboard, creating a simple yet engaging visual style. They are great for explaining concepts in a step-by-step manner and are often perceived as more personal and authentic.
Product Explainer Videos: Beyond the Launch
Product Explainer Videos can be tailored to address diverse use cases, maximizing their impact on your target audience.
Product Launches: Generate Excitement for a new product with an Animated Explainer video that highlights its key features and benefits. Create a buzz on social media with short teasers leading up to the launch.
Feature Updates: Use a screencast video to demonstrate new software features or functionalities. This allows users to quickly understand and adopt the updates, improving their experience with your product.
Customer Onboarding: Guide new customers through your product or service with a series of short, engaging videos. This can be a mix of animated and live-action videos, covering key aspects of getting started and maximizing value.
Sales Enablement: Equip your sales team with compelling explainer videos that showcase your product's value proposition and address common customer objections. These videos can be used in sales presentations, email outreach, and online demos.
Crafting Compelling Product Videos
Craft a narrative that captures viewers' attention and keeps them engaged. Use Storytelling Techniques like the problem-solution approach or the hero's journey to create an emotional connection with your audience.
Visuals:
Choose visuals that are visually appealing and relevant to your message. Use high-quality graphics, animation, or live-action footage to enhance the viewing experience and reinforce your brand identity.
Music and Sound Effects:
Select music and sound effects that complement your visuals and enhance the emotional impact of your video. The right soundtrack can create a sense of excitement, urgency, or trust, depending on your message.
Voiceover:
Choose a voiceover artist whose voice and tone align with your brand and target audience. A clear and engaging voiceover can guide viewers through the video and enhance its credibility.
Crafting Winning Explainer Videos
Crafting a winning strategy for your Product Explainer Video involves a clear understanding of your audience, well-defined goals, and the right format and style.
Define Your Target Audience:
Understand your ideal customer's demographics, needs, and pain points.
This will help you tailor your video's message and style to resonate with them effectively.
Set Clear Goals:
Determine what you want to achieve with your video.
Do you want to increase brand awareness, generate leads, or drive sales?
Having clear goals will guide your video's content and call to action.
Choose the Right Format:
Select the video format that best suits your product, message, and target audience.
Consider factors like budget, complexity of your product, and desired level of engagement.
Develop a Compelling Storyline:
Craft a narrative that captures viewers' attention and keeps them engaged.
Use storytelling techniques to create an emotional connection and make your message memorable.
Strategic Video Placement for Maximum Impact
Product Explainer Videos can be strategically placed at key touchpoints in the customer journey to maximize their impact.
Website Landing Pages: Feature your video prominently on landing pages to immediately engage visitors and communicate your product's value proposition. This can lead to increased conversion rates and a better user experience.
Social Media Platforms: Share your video on social media channels to reach a wider audience and generate buzz. Tailor the video format and length to each platform's best practices.
Email Marketing Campaigns: Embed your video in email newsletters or send dedicated email blasts to announce its release. Videos in emails can significantly increase click-through rates and drive traffic to your website.
Paid Advertising: Use your explainer video in paid advertising campaigns to target specific audiences and generate leads. A/B test different video lengths and ad formats to optimize your campaigns.
B2B Video Strategies for Product Success
Showcase your product's features and functionalities in a clear and concise way. Use screencast videos or animated demos to simplify complex concepts and highlight key benefits.
Case Studies:
Share customer success stories through video Testimonials or case study narratives. This builds credibility and demonstrates the value of your product in real-world scenarios.
Webinars:
Incorporate explainer videos into your webinars to enhance engagement and provide visual explanations of key concepts. This can make your webinars more informative and memorable.
Sales Presentations:
Use explainer videos in your sales presentations to capture attention and communicate your value proposition effectively. Videos can help you stand out from the competition and leave a lasting impression on potential clients.
Boost Sales with Explainer Videos
Product Explainer Videos can be a powerful tool for driving sales by showcasing your product's value proposition and encouraging conversions.
Product Demos:
Demonstrate your product's features and benefits in a visually engaging way.
Highlight how your product solves customer pain points and addresses their specific needs.
Sales Presentations:
Use explainer videos in your sales presentations to capture attention and communicate your value proposition effectively.
Videos can help you stand out from the competition and leave a lasting impression on potential clients.
Website Landing Pages:
Feature your video prominently on landing pages to immediately engage visitors and communicate your product's value proposition.
This can lead to increased conversion rates and a better user experience.
Social Media Campaigns:
Share your video on social media channels to reach a wider audience and generate buzz.
Use targeted ads featuring your video to reach potential customers who are most likely to be interested in your product.
Support Your Launch with Explainer Videos
Product Explainer Videos can be a valuable resource for customer support, providing clear and concise information to address common questions and concerns.
Onboarding Tutorials: Create a series of short videos that guide new customers through the setup and use of your product. This can reduce the need for one-on-one support and improve customer satisfaction.
FAQ Videos: Address frequently asked questions in a visually engaging format. This can reduce the volume of support tickets and provide customers with quick and easy access to the information they need.
Troubleshooting Guides: Create videos that walk customers through common troubleshooting steps. This can empower customers to resolve issues on their own, reducing their reliance on your support team.
Product Updates: Announce and explain new product features or updates through video. This can keep customers informed and excited about the ongoing development of your product.
Case Study: McDonald's Global Video Strategy
The Challenge: McDonald's, a global fast-food chain, needed to adapt its video content to resonate with diverse audiences across the world. The company recognized the importance of localization to ensure that its messaging was culturally relevant and appealing to consumers in different regions.
The Solution: McDonald's implemented a Global Video Localization strategy that involved translating and adapting its video content for specific markets. The company worked with local teams to ensure that the videos reflected local customs, preferences, and language nuances. This localized approach allowed McDonald's to connect with consumers on a deeper level and build stronger brand loyalty.
The Results: McDonald's Global Video Localization strategy has been highly successful, with the company seeing a significant increase in brand awareness and engagement in various markets. The company's localized videos have resonated with consumers, leading to increased sales and brand loyalty.
Case Study: McDonald's "I'm Lovin' It" Campaign
Objective: To create a Global Marketing Campaign that resonated with diverse audiences and promoted McDonald's brand image.
Strategy: McDonald's launched the I'm Lovin' It campaign, featuring a catchy jingle and a universal message of enjoyment. The campaign was localized for different regions, adapting the language, visuals, and cultural references to resonate with local audiences.
Results: The I'm Lovin' It campaign was a global success, becoming one of the most recognizable and successful marketing campaigns in history.
The campaign helped McDonald's achieve significant brand recognition and positive sentiment worldwide.
The campaign was successful in adapting to different cultural contexts, resonating with diverse audiences.
The I'm Lovin' It jingle became a global phenomenon, further solidifying the campaign's success.
Key Takeaways: Localization is crucial for Global Marketing Campaigns, ensuring that content resonates with diverse audiences and effectively communicates the brand message.
Case Study: Amazon's Customer Journey Mapping for Video
The Challenge
Amazon, an e-commerce giant, wanted to optimize its video content to better engage customers at each stage of the buying journey. The company recognized the need to create videos that were tailored to specific customer needs and interests.
The Solution
Amazon implemented a Customer Journey Mapping strategy for its video content. The company identified key customer touchpoints and created videos that addressed specific customer needs and challenges at each stage of the buying journey.
The Results
Amazon's Customer Journey Mapping strategy has helped the company to increase conversion rates by 10% and reduce customer churn by 5%. The company has also seen a significant increase in customer satisfaction as a result of its tailored video content.
How product explainer video examples are curated?
We dove deep into product explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the product's benefits. 7.Problem/Solution Fit Determining how effectively the video demonstrates the product solving a specific problem. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
