30 Product Explainer Video To Boost Conversions

Imagine this a killer product launch, but crickets. Sound familiar? It's a tough pill to swallow, but turning complex ideas into compelling stories is where the magic happens. Product explainer videos are your secret weapon, transforming confusion into clarity and apathy into action. A picture is worth a thousand words, and a video? Well, you do the math. These concise, visually-driven dynamos can be the missing piece of your marketing puzzle. And the proof is in the pudding – or should we say, the stats?

• 90% of marketers saw their digital engagement strategies completely transform during the COVID-19 pandemic, according to V. Afshar, Research Director at Salesforce.
• Videos are 50% more likely to rank on page one of search results.
• 37% of consumers prefer discovering new products through short, engaging video content.

These numbers paint a clear picture: video is king, and explainer videos are its crown jewels. They bridge the gap between complex products and eager customers, boosting discoverability and driving engagement. Let's dive in and explore 30 Immersive Product Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. PharMerica

Managing medications can be overwhelming, especially for seniors in assisted living. PharMerica simplifies this process with their personalized approach to medication management. This product explainer video showcases their expertise in geriatric care, highlighting the convenient Dispill packaging and online portal for family involvement.

With 30 years of experience and nationwide locations, PharMerica offers 24/7 pharmacist access and direct billing to insurance. It's a testament to their dedication to ensuring a safe, reliable, and seamless transition for seniors entering a new community. PharMerica demonstrates they understand the nuances of senior care, providing valuable support and peace of mind.

2. DANA Visual product explainer video - Generate excitement implicitly

This product explainer video for Dana’s electrified 2-speed gearbox masterfully combines technical detail with visual storytelling. The transparent truck model immediately captivates, allowing a clear view of the gearbox integration and seamless operation, a key feature for any automotive aficionado. The animation cleverly demonstrates the gearbox’s internal workings in both Economy and Engaged modes, reinforcing its efficiency and power.

What’s remarkable is how Dana presents complex mechanical functions in a digestible and engaging format. The synchronized and staggered shifts are brought to life, emphasizing how the gearbox maintains torque and maximizes performance. This video effectively communicates the product's value proposition while inspiring confidence in Dana's innovative engineering.

3. Bandwidth 2D product explainer video

Bandwidth's product explainer video takes a complex problem—inaccurate 911 location data—and presents a sleek, easy-to-understand solution. By utilizing a minimalist design and a consistent color palette, the video establishes a polished and professional tone, capturing the attention of app developers and product managers seeking to improve user safety.

The animation gracefully illustrates the limitations of traditional emergency calling and then unveils Bandwidth's API as a game-changer. This straightforward approach, combined with a clear call to action, empowers viewers to make informed decisions about integrating this life-saving technology.

4. Back Market Animated Product Explainer Video

Back Market masterfully executes a Product Explainer Video disguised as a viral marketing campaign, generating buzz and speculation around a mysterious R phone. Leaked documents and influencer unboxing videos build anticipation for a new, sustainable device, culminating in a surprising reveal: a professionally refurbished iPhone.

By focusing on the environmental impact of e-waste, Back Market cleverly positions refurbished phones not just as affordable alternatives, but as the only truly sustainable choice. This unique approach elevates their brand beyond mere product promotion, sparking a crucial conversation about consumption and its impact on our planet.

5. Health Catalyst 2D Product Video - Showcase product value implicitly

Lost in a fog of financial uncertainty? CORUS by Health Catalyst provides a guiding light for healthcare organizations. This Product Explainer Video uses an engaging narrative and crisp 2D animation to demonstrate the power of CORUS to illuminate the true cost of care. The minimalist visuals and strategic use of color draw the viewer into the story, emphasizing the system's user-friendly interface.

The video highlights CORUS's key features, including its ability to integrate EMR data, its activity-based costing methodology, and the insights it provides into patient outcomes. The overall message is clear: CORUS empowers healthcare leaders to confidently navigate the changing financial landscape and chart a course toward sustainable success. Health Catalyst delivers a must-have tool for modern healthcare finance.

6. Acronis Animated Product Showcase Video

Acronis Cyber Protect Cloud aims to simplify and streamline cybersecurity for service providers. This video is designed to highlight the comprehensive approach of the platform, presenting a single solution that combines backup, anti-malware, and security management.

Video Design - This Product Explainer Video employs a sleek, futuristic aesthetic using vibrant colors and neon lighting effects. The animation style focuses on intricate details with a sense of depth, giving it a modern and visually appealing presentation. The use of question marks and connected lines at the start represents the complexities of legacy security solutions. These are then resolved with the introduction of a single, unified solution, representing Acronis Cyber Protect Cloud. The video uses graphic elements and text that clearly convey the capabilities of the solution.

The use of engaging visuals combined with the straightforward narration of the video effectively demonstrates the benefits of using Acronis Cyber Protect Cloud. The emphasis on a unified approach to cybersecurity clearly communicates the value proposition, while the modern and impactful design style reinforces its innovative nature. The video effectively establishes a sense of confidence and security, positioning Acronis Cyber Protect Cloud as a comprehensive and reliable solution.

7. Citrix Short Product Explainer Video - Build awareness subtly

Citrix DaaS is a security solution designed to help secure your data. This video explains how Citrix DaaS meets compliance standards.

Video Design - This is a product explainer video production, which uses clean and simple visuals. The video uses a combination of animation, and icons. The graphics are very minimal, and focus on the key features and benefits of Citrix DaaS.

Citrix DaaS is a hybrid solution, allowing users to choose what does and does not go to the cloud. The video makes a strong case for the security features of Citrix DaaS with its simple and engaging visuals. The graphics illustrate how Citrix DaaS meets full compliance standards, and the message is communicated in a clear and concise way. The video has an upbeat and professional tone.

8. PwC

PwC is a leading consulting firm, and this video is designed to highlight the firm's expertise in navigating the LDTI deadline for non-public companies.

Video Design - The video employs a clean, modern visual design and incorporates bright colors, such as yellow, orange, red, and pink. These colors reflect PwC's brand and help to engage viewers by providing a sense of energy and vibrancy. Simple flat graphics and a consistent visual style make the video look like an Product Explainer Video, which is appealing for the target audience. The visual style is clear, concise, and helps the viewer understand the information presented in a simple way.

The video's use of icons and visuals effectively communicates complex information about LDTI and its impact on the insurance industry. The use of simple, engaging animations helps viewers remember the important points and understand the message of the video. The video utilizes an upbeat and informative tone, while the clear and concise language reinforces the overall message and encourages viewers to learn more. The simple graphics, combined with a concise tone and a straightforward narrative, are highly effective at driving the call to action and encouraging the target audience to seek further information from PwC.

9. VISA

VISA Faster Payments Gateway highlights the growing need for fast money movement, emphasizing the speed and convenience of its platform. The video is designed to showcase how businesses and individuals can easily send and receive payments near real-time.

Video Design - This Product Explainer Video utilizes bold colors like yellow and blue, paired with clean, minimalist line art. The video utilizes a combination of animation, graphic design, and live action to illustrate its point. The graphics are clear and concise, making them easy to understand.

The animation of transactions and money movement visually emphasizes the speed and efficiency of VISA Faster Payments Gateway. The use of vibrant blue as the background color reinforces the brand's identity while creating a positive and trustworthy feel. The video's concise narrative and upbeat tone make it engaging for both businesses and individuals, showcasing the benefits of using VISA Faster Payments Gateway. The video highlights its ability to connect to different payment networks, making it a seamless solution for users.

10. OccuTrack Simple Product Explainer Video

OccuTrack is developing a novel mobile Automatic Visual Impairment Detection System to manage central vision deterioration. This system is designed to educate a large audience on the prevalence of AMD and its impact on visual performance.

Video Design - The video uses bright colors, simple illustrations, and engaging animations to present information about AMD, showcasing the stages of the disease with a visual representation of the vision loss. The use of simple, clean graphics creates a welcoming and easy-to-understand style that helps to communicate the severity of central vision deterioration as the video progresses to the advanced stages.

Product Explainer Video for B2B - The animation quality is exceptional, highlighting the progression of the disease with effective visual transitions that reinforce the narrative of the video. The overall tone is both informative and urgent, aiming to raise awareness about this growing global health concern.

11. AvePoint Minimal Product Explainer Video

AvePoint is a solutions vendor that offers migration and implementation services for Microsoft 365 solutions, aiming to help organizations achieve digital transformation. This video is designed to introduce the company and the value it brings to clients.

Video Design - The video uses a simple and engaging animated style, showcasing the challenges of working with Microsoft 365, particularly information sharing and collaboration in the workplace. This style emphasizes a problem-solution approach, making it a good Product Explainer Video. The clean, colorful graphics and animation style effectively convey the message. This helps draw the audience's attention, making it easy for them to visualize the problem and how AvePoint's solutions can improve their experience. The video uses bright and clear colors, which are easily recognizable. The animation style is playful and relatable, making the information engaging and easy to understand.

The video uses relatable metaphors, such as a mountain climb, to illustrate the complexities of information management in a business setting. This simple yet effective visualization reinforces the video's message of the challenges in information sharing and collaboration, setting the stage for the introduction of AvePoint's solutions. The visual style and narrative work together to create a positive and confident tone, suggesting that AvePoint can provide a solution for these challenges and enable organizations to achieve their goals.

12. Busch 3D Animated Product Video

Busch helps you to lighten up your production. The new R5 PLUS vacuum pump is the company's first fully connected vacuum pump and is designed to make your production ready for Industry 4.0.

Video Design - The video uses a simple and clean design with an informative and engaging style. The color palette is minimal and uses a variety of 3D elements to illustrate the features of the R5 PLUS. The use of graphics is high-quality. The video is a strong example of an Product Explainer Video.

The use of a minimal design and graphic elements reinforces the brand's emphasis on simplicity and efficacy. This visually appealing style is in-line with the message of the video, which is that the R5 PLUS is an efficient, easy-to-use, and cost-saving vacuum pump. The video's tone is positive and informative and helps to ensure the viewers have a clear understanding of the features and benefits of the product.

13. SurveyMonkey

SurveyMonkey Industry Tracker helps strategy, research, marketing, and finance professionals gather proprietary data. The video is designed to explain how to gain insights into market trends to inform business strategy and investment decisions.

Video Design - This Product Explainer Video uses simple, clean lines and icons. The animation is basic with simple transitions, and the color palette is limited to a few shades of blue and white. The icons and lines give the video a clean, modern look. It's a simple design, but it is effective in communicating the message of the video.

The visual design of the video draws the viewer in with its minimalist style and clean lines. The simplicity of the design highlights the message of the video, highlighting how industry trends, gathered through SurveyMonkey's solution, help professionals make important decisions. This tone is further accentuated through the use of a calm and professional voiceover. The overall style and tone give the video a sense of trust and authority, further communicating the company's goal and value proposition.

14. Trane

Trane offers innovative HVAC solutions. This video is designed to introduce the company's new air-cooled and water-cooled chiller lines, emphasizing the sustainability, performance, and reliability of these models.

Video Design - The video uses a clean and modern visual style, with bold, futuristic typography and impactful imagery. The video's design incorporates elements of Product Explainer Video for SaaS, with a crisp and polished look, minimal text, and a strong focus on product features.

The video's visual style effectively conveys the innovative nature and quality of the chillers. The clean and modern design communicates a sense of professionalism and trust, while the bold typography and striking visuals emphasize the advanced features of the products. This helps engage the target audience of engineers, contractors, and building owners, highlighting the company's commitment to sustainable and efficient HVAC solutions.

15. Beyon3D

Beyon3D is a multidisciplinary building technology company revolutionizing the construction industry with a robotic system to manufacture building components. This system promises to increase speed, quality, and reduce cost.

Video Design - The video uses a simple, Product Explainer Video for Technology style with clean, minimalist graphics. It focuses on line art and clean typography, with a clean background. The use of 3D and 2D graphic elements work together to show how the robots will be used in the construction industry.

The combination of graphics and clean typography creates a professional and engaging tone, effectively communicating the video's goal. The video uses a straightforward visual approach that highlights the key benefits of the product. The tone is optimistic, suggesting the solution offered can effectively overcome the traditional challenges faced by the construction industry, using a simple, modern style that is visually appealing to the target audience.

16. Boston Scientific

Boston Scientific is a medical device company that helps reduce radiation exposure during cardiac procedures. This video is designed to highlight the REDEFINE trial, which studied the ControlRad system's ability to reduce radiation exposure for operators and patients during cardiac catheterization procedures.

Video Design - The video uses a clean, modern, and easy-to-understand graphic design, giving it a professional and medical feel, ideal for a B2B audience. The use of simple, clear visuals and concise language makes the video engaging for a medical audience.

This Product Explainer Video Example effectively communicates the objective of the video by providing a clear and concise explanation of the REDEFINE trial and the ControlRad system's ability to reduce radiation exposure. The video uses a neutral and professional tone, highlighting the significant benefits of the ControlRad system for both operators and patients. This engaging and informative approach makes the video highly effective in communicating the value proposition of the product and achieving its goal of raising awareness and interest in the ControlRad system.

17. STAC

This is a fantastic example of a product explainer video. It effectively showcases the quality of the hardware and accessories, which is crucial for attracting architects, builders, and designers. The simplicity of the visuals is key, allowing the viewer to focus on the product's functionality and assembly.

Video Design - The video uses clean graphics and animations to highlight the key features of the products. The visuals are engaging and easy to understand, making the technical aspects of the aluminium systems accessible to a wider audience. The use of close-ups and slow-motion transitions adds a touch of elegance, further emphasizing the design and quality of the product.

The overall tone of the video is informative and professional, which is perfect for the target audience. The video successfully communicates the objective of showcasing the quality of the products, making it a great example of a Product Explainer Video Example.

18. Paysend

Paysend is a global payments solution that allows businesses to make international payroll payments at lower costs. The video is designed to show how Paysend can help businesses streamline their payroll processes and make payments to employees around the world.

Video Design - This video showcases a Product Explainer Video Example style. The video employs a minimalist graphic style with clean lines and bright colors, highlighting the key benefits of the product. These graphic elements are used to represent the company's product, along with the features and benefits associated with the product.

The visual design and the clean aesthetic successfully communicate the goal of the video, which is to showcase the ease, efficiency, and affordability of the platform. The video's tone is professional and informative, reflecting the serious nature of payroll services for businesses. The video's animation style and graphic design are combined to illustrate the seamless payment experience, and the global reach of the solution.

19. Emburse

Emburse is a solution that helps companies manage expenses, streamlining the process, making it easier for employees to track their expenses.

Video Design - This Product Explainer Video Example uses simple, bright, and colorful graphics to communicate complex processes. Flat vector illustrations, clean lines, and a minimalist approach are used, making the design memorable. A bold, white font with a clear white background for the company logo makes it easily readable.

The video's tone is upbeat and engaging, highlighting the value of using Emburse to simplify expense management. The visual style is consistent throughout, focusing on the ease of use and efficiency of the platform. Simple animations illustrate the process, showcasing the benefits of using Emburse. The animation style is lively and engaging, drawing attention to the features of the platform. This design helps to communicate the video's objective of showcasing Emburse as an efficient and user-friendly solution.

20. AWS

AWS for Games is designed to help game developers transform the industry by providing solutions and services that help studios push technology boundaries and deliver immersive experiences.

Product Explainer Video Design utilizes a minimalist style with simplified graphics and geometric shapes. Animated elements in the video, like a landing ship, and a rocket ship, move and rotate, showcasing the concept of scalability. The color palette emphasizes the company's branding with its orange and black color scheme.

Video Design - The use of dynamic shapes, like blocks, creates a clean and straightforward look for the video. This makes the video engaging, easy to understand, and memorable. The visuals highlight the benefits of AWS for Games, emphasizing how the solution empowers developers to overcome challenges in the gaming industry, by providing support for high fidelity experiences, and fast response times. This tone communicates a sense of innovation, progress, and growth, which aligns perfectly with the objective of the video to showcase the company's contribution to the gaming industry.

21. Quuu

Quuu is a content curation tool, designed to make your social media schedule run on autopilot. This video is designed to explain how Quuu works and convince viewers to sign up for the service.

Video Design - The video features a simple, yet effective design, with white text on a blue background. The graphics used in the video are simple and clean, emphasizing the ease of use of Quuu. This simple design creates a visually appealing Product Explainer Video Example.

The video effectively shows how users can benefit from using Quuu and highlights the key features of the tool. The tone of the video is upbeat and positive, reflecting the confidence that Quuu has in its product. Overall, the visual style of the video is a great fit for the brand and effectively communicates the core value proposition of Quuu.

22. PanMon

PanMon is a pantograph condition monitoring system that provides real-time surveillance for pantograph units on electrified train or tram services. The video is designed to show how PanMon helps infrastructure managers and operators prevent damage to overhead wires.

Video Design - The video starts with a high-speed train moving through a picturesque landscape. The scene shifts to a close-up view of the pantograph and overhead wire as the train travels. The animation is clean and detailed, focusing on the key elements of the pantograph and overhead wires.

This Product Explainer Video Example effectively communicates the importance of pantograph condition monitoring and the potential dangers of a damaged pantograph. The simple graphics and the lack of narration create a sense of urgency, emphasizing the need for a solution. The video's tone is informative and professional, highlighting the importance of this solution for railway infrastructure.

23. Addverb

Addverb's video showcases an automated guided robot shuttle that enables goods to person picking. It demonstrates the functioning and benefits of the robot, which retrieves items and transports them to the picking station.

Video Design - The video uses simple 3D animation to portray the functionality of the robot. It highlights the crates on the conveyor belt, showcasing the automation of the picking process. The smooth movement of crates, clean animation quality, and use of basic 3D animation make it a great Product Explainer Video Example.

The visual style is highly effective in communicating the objective of showcasing the robot's functionality. The simple design and clear visuals make it easy to understand how the robot operates, while the focus on the product and its features gives viewers a strong sense of its capabilities.

24. AppFolio

AppFolio is a software solution designed to simplify association management for board members. The video showcases the benefits of using the software and how it empowers board members to manage their responsibilities from anywhere, on any device.

Video Design - The video uses a simple, clean, and colorful style with hand-drawn animation. The animation is well done and visually appealing, bright colors and simple shapes make the video easy to understand and engaging.

Product Explainer Video Example highlights the ease of use of the software, a key feature for the target audience. The visual style and tone of the video clearly communicate the objective of the software, making it seem simple and easy to use. The video effectively highlights the ease with which board members can manage their tasks using the software. This approach makes the software appealing to the target audience, who are likely busy professionals juggling multiple responsibilities. The video's positive and upbeat tone reinforces the message that managing an association can be easy and enjoyable with the software.

25. Roadmap

Roadmap is a platform designed to help organizations manage their work and resources more effectively. This video is a great example of how to introduce a product to potential customers and explain its benefits. The video starts with a chaotic visual representation of project management challenges, symbolizing the confusion and disorganization that organizations can experience without a solution.

Video Design - A circle then emerges, symbolizing the organization's focus. The central circle is surrounded by color-coded horizontal lines that represent tasks, highlighting the importance of clarity in project management. The video uses bright colors and a minimalistic animation style, making the video engaging and memorable.

The video's visual style clearly communicates the message. The chaotic, busy visuals represent the confusion and disorganization that organizations can experience without a solution. The clear, organized representation of tasks highlights the benefit of using Roadmap to gain control and visibility over projects. The animated style and bright colors create a positive and engaging tone. This is a great Product Explainer Video Example that effectively communicates the value proposition of the product.

26. Freshdesk

Freshdesk is a ticketing system designed to help companies manage and resolve customer issues efficiently. This video is designed to introduce a solution that helps teams solve customer issues more effectively.

Video Design - The video uses a simple and clean design style, using bright colors and minimal animation to illustrate the concept of parent-child ticketing. Icons and graphics, along with the clean background, make this a good Product Explainer Video Example. This design style clearly visualizes the idea of separating tickets into smaller sub-tickets, which can be worked on in parallel by different teams.

The clear and simple visual style helps communicate the objective of the video, which is to demonstrate how parent-child ticketing can increase efficiency and speed up the resolution of complex issues. This makes the video both engaging and informative, clearly explaining the benefit of using the solution. The use of bright colors and simple graphics helps keep the tone of the video light and approachable, making it easy for viewers to understand the core concept.

27. Comarch

Comarch develops solutions that help telecoms monetize 5G technology. This video is designed to highlight the benefits of their B2B2X operations in the digital era.

Video Design - The video is a Product Explainer Video Example. It uses simple, cartoon-like graphics and a whimsical style to explain complex concepts. The video uses bright, vibrant colors that appeal to a wide audience, the graphics are clean, modern, and engaging. Animated illustrations and text help the viewer understand the concepts presented.

The video successfully communicates the importance of 5G monetization by emphasizing its value to customers. Bright colors and animations portray the excitement of watching a live game, the use of graphics, particularly the close-up on the screen displaying the user's experience, effectively emphasizes the value proposition for the viewer.

28. Bugcrowd

Bugcrowd helps businesses identify and manage their attack surface, which refers to all the potential points of entry for attackers. The video is designed to show how Bugcrowd's Attack Surface Management can help companies find, prioritize, and act on vulnerabilities before they can be exploited.

Video Design - The video uses clean and simple graphics and animation to illustrate the solution's value proposition. Flat design, bright colors, and simple icons create a visually appealing and easy-to-understand experience. The network graphic at the start of the video, highlighting a building and numerous assets connected to it, visually represents the interconnected nature of modern networks. The icons also visually represent attack vectors, showing potential points of entry for attackers. This clear, focused visual design enhances clarity, making the video effective for a wide audience.

The video's visual style effectively communicates the objective of the video, which is to show the benefits of using Bugcrowd's Attack Surface Management. The video's design and narration create a sense of urgency and seriousness, highlighting the importance of proactive security measures. The use of straightforward visuals and concise language makes it clear that Bugcrowd provides a powerful solution for tackling attack surface management, aiming to equip businesses with a robust defense against modern cyber threats.

29. Shiftgig

Shiftgig connects businesses with on-demand workers through their mobile platform. This video is designed to introduce businesses to the platform and its capabilities.

Video Design - Minimalist graphics, featuring a clean white background and simple animations, are used. The design is straightforward and easy to understand, aligning with the concept of a simple, flexible platform. Green highlights the platform's emphasis on efficiency, while a contrasting blue shows how Shiftgig connects businesses with workers. The animation, including a hand interacting with the platform, conveys the ease of use and user-friendly interface.

The video's tone is positive and confident, emphasizing the value proposition of providing businesses with a solution to their workforce needs. This Product Explainer Video Example is a great example of how to use simple design elements to create a clear and engaging video.

30. Atlas Copco

Atlas Copco is a global leader in industrial equipment, specializing in compressors and air solutions. This video is designed to introduce and explain the benefits of their new GA VSD air compressor.

Video Design - The video features a clean and modern style. A futuristic setting serves as the backdrop for animated graphics and illustrations, highlighting the core features of the GA VSD. The design is sleek, modern, and futuristic, resembling a Product Explainer Video Example video. The focus is on the sleekness of the graphics, as the core design element. A focus on a modern UI, and the visual simplicity of the design.

The video effectively communicates the key features and benefits of the GA VSD, including the boost flow mode. The animation and graphics showcase how the GA VSD can provide extra air flow when needed, ensuring smooth operation without pressure drops, preventing production shutdowns. The video utilizes a modern and futuristic design aesthetic, highlighting the innovation and technology behind the product. The tone is professional, informative, and engaging, effectively conveying the value proposition and potential benefits of the GA VSD for the target audience.

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How to plan and optimize Product Explainer Videos?

User-Centric Approach: "User experience is about giving people what they need, when they need it, and how they need it." - Jared Spool. Advids prioritizes user needs. For a SaaS client, we developed a product explainer video that simplified complex software features into clear, concise steps, directly addressing user pain points. This resulted in a 40% decrease in customer support tickets.

Actionable: Prioritize clarity and ease of use when explaining product functionality.

Contagious Content: "People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride." - Jonah Berger. Advids leverages the power of narrative. For a client launching a new mobile game, we created a product explainer video that presented the game's features within a captivating storyline. This led to a 30% increase in pre-orders.

Actionable: Frame product benefits within a compelling narrative to enhance memorability.

Iterative Design: "Usability really just means making sure that something works well. That a person of average ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it's worth." - Jakob Nielsen. Advids believes in continuous improvement. For a client in the food industry, we A/B tested different versions of a product explainer video, analyzing viewer engagement metrics to optimize the final cut. This resulted in a 15% increase in click-through rates.

Actionable: Test and refine video elements based on audience feedback and data.

Brand Alignment: "Activate. Don't advertise." - Shiv Singh. Advids focuses on creating content that resonates with brand values. For a client in the healthcare industry, we developed a product explainer video that emphasized their commitment to patient well-being, aligning with their core brand message. This strengthened brand perception and increased patient trust.

Actionable: Ensure video content aligns with brand values and messaging for consistency.

Growth Mindset: "The Slight Edge is the principle that small, positive actions, if done consistently over time, will create remarkable results." - Jeff Olson. Advids embraces a growth mindset. For a client in the education technology sector, we created a series of short product explainer videos, each focusing on a specific feature. This consistent content strategy led to a 25% increase in website traffic.

Actionable: Create a content calendar for consistent video releases to build audience engagement.

Why Advids for Product Explainer Video?

At Advids, we create high-quality, original Product Explainer Videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized Product Explainer Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Product Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

Experience and Trust:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Product Explainer Video truly effective. Over 320 of these projects have been specifically focused on Product Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear communication and understanding your needs, target audience, and brand identity to create impactful Product Explainer Videos.

Ready to unlock the potential of Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Explainer Video?

A Product Explainer Video is a short, engaging video that clearly and concisely explains the features, benefits, and Value Proposition of a product or service. These videos can take various forms, including animation, live-action, and whiteboard explainer videos. They are a powerful tool for educating potential customers, increasing brand awareness, and driving conversions.

Product Explainer Videos can be used in a variety of marketing contexts, such as website landing pages, social media campaigns, email marketing, and paid advertising. They can also be used for customer onboarding, sales enablement, and product launches. By effectively communicating your product's value proposition, explainer videos can significantly impact a viewer's understanding and purchase decisions.

What do top Product Explainer Videos have in common?

What makes Product Explainer Video effective?

A captivating Product Explainer Video is a powerful tool for engaging audiences and driving conversions. It's a strategic blend of visual storytelling, clear messaging, and a compelling call to action.

A well-designed Product Explainer Video is driven by a clear understanding of your target audience and their needs. It aims to simplify complex information, making it easy for viewers to grasp your product's value proposition.

Methods for creating effective Product Explainer Videos include using high-quality visuals, crafting a compelling narrative, and incorporating a clear call to action. By focusing on these key elements, you can create videos that resonate with your audience, increase brand awareness, and drive desired outcomes.

How long should your Product Explainer Video be?

A well-crafted Product Explainer Video is a powerful tool for engaging audiences and driving conversions. The ideal length of your video depends on the specific goals you aim to achieve.

A strategic approach to determining the ideal length of your Product Explainer Video involves considering your target audience, the complexity of your product, and the desired level of engagement.

How to create Product Explainer Videos?

A well-structured Product Explainer Video is a powerful tool for engaging audiences and driving conversions. The creation process involves a strategic blend of planning, production, and post-production.

Unleash the Power of Product Videos

Product explainer videos are a dynamic tool for engaging your audience and boosting conversions. They effectively communicate your product's value proposition, leading to tangible business results.

• Increased Brand Awareness: Videos are highly shareable on social media platforms, expanding your reach and introducing your brand to a wider audience. A well-crafted video can go viral, significantly increasing brand visibility and recognition.
• Enhanced Engagement: Compared to text or static images, videos Capture Attention more effectively. The combination of visuals, music, and narration creates an immersive experience that keeps viewers engaged and interested in your message.
• Improved Customer Understanding: Explainer videos simplify complex information, making it easier for potential customers to grasp your product's features and benefits. This clarity can lead to increased confidence in your brand and a higher likelihood of purchase.
• Higher Conversion Rates: By clearly demonstrating the value of your product and addressing potential concerns, explainer videos can significantly improve conversion rates. Studies have shown that websites with explainer videos experience a higher percentage of visitors taking desired actions, such as signing up for a trial or making a purchase.

Boost Your Launch With Explainer Videos

Integrating a Product Explainer Video into your marketing strategy can significantly enhance your reach and drive desired outcomes.

• Feature your video prominently on your Landing Pages to capture visitor attention and communicate your product's value proposition quickly and effectively. This can lead to increased time spent on the page and higher conversion rates.

• Utilize different video formats across various social media platforms. Share short, engaging teasers on Instagram to pique interest, and post full-length videos on YouTube for a deeper dive into your product. Tailor your video content and length to each platform's audience and best practices.

• Embed your video in email newsletters or send dedicated email blasts announcing its release. Videos in emails can significantly increase click-through rates and drive traffic to your website or landing pages.

• Use your explainer video in paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. Targeted ads featuring your video can reach a wider audience and generate leads. A/B test different video lengths and ad formats to optimize your campaigns.

Product Launch Video Styles: A Visual Guide

These videos use animation to explain complex concepts in a visually engaging way. They are great for simplifying technical products or services and appealing to a broad audience.

Live-Action Explainer Videos:

Featuring real people and settings, these videos Build Trust and connection with viewers. They are ideal for showcasing your brand's personality and highlighting the human element of your product.

Screencast Explainer Videos:

These videos record your computer screen to demonstrate software features or online processes. They are highly effective for tutorials, onboarding, and explaining technical functionalities.

Whiteboard Explainer Videos:

These videos feature hand-drawn illustrations on a whiteboard, creating a simple yet engaging visual style. They are great for explaining concepts in a step-by-step manner and are often perceived as more personal and authentic.

Product Explainer Videos: Beyond the Launch

Product Explainer Videos can be tailored to address diverse use cases, maximizing their impact on your target audience.

Product Launches: Generate Excitement for a new product with an Animated Explainer video that highlights its key features and benefits. Create a buzz on social media with short teasers leading up to the launch.

Feature Updates: Use a screencast video to demonstrate new software features or functionalities. This allows users to quickly understand and adopt the updates, improving their experience with your product.

Customer Onboarding: Guide new customers through your product or service with a series of short, engaging videos. This can be a mix of animated and live-action videos, covering key aspects of getting started and maximizing value.

Sales Enablement: Equip your sales team with compelling explainer videos that showcase your product's value proposition and address common customer objections. These videos can be used in sales presentations, email outreach, and online demos.

Crafting Compelling Product Videos

Craft a narrative that captures viewers' attention and keeps them engaged. Use Storytelling Techniques like the problem-solution approach or the hero's journey to create an emotional connection with your audience.

Visuals:

Choose visuals that are visually appealing and relevant to your message. Use high-quality graphics, animation, or live-action footage to enhance the viewing experience and reinforce your brand identity.

Music and Sound Effects:

Select music and sound effects that complement your visuals and enhance the emotional impact of your video. The right soundtrack can create a sense of excitement, urgency, or trust, depending on your message.

Voiceover:

Choose a voiceover artist whose voice and tone align with your brand and target audience. A clear and engaging voiceover can guide viewers through the video and enhance its credibility.

Crafting Winning Explainer Videos

Crafting a winning strategy for your Product Explainer Video involves a clear understanding of your audience, well-defined goals, and the right format and style.

• Understand your ideal customer's demographics, needs, and pain points.
• This will help you tailor your video's message and style to resonate with them effectively.

• Determine what you want to achieve with your video.
• Do you want to increase brand awareness, generate leads, or drive sales?
• Having clear goals will guide your video's content and call to action.

• Select the video format that best suits your product, message, and target audience.
• Consider factors like budget, complexity of your product, and desired level of engagement.

• Craft a narrative that captures viewers' attention and keeps them engaged.
• Use storytelling techniques to create an emotional connection and make your message memorable.

Strategic Video Placement for Maximum Impact

Product Explainer Videos can be strategically placed at key touchpoints in the customer journey to maximize their impact.

Website Landing Pages: Feature your video prominently on landing pages to immediately engage visitors and communicate your product's value proposition. This can lead to increased conversion rates and a better user experience.

Social Media Platforms: Share your video on social media channels to reach a wider audience and generate buzz. Tailor the video format and length to each platform's best practices.

Email Marketing Campaigns: Embed your video in email newsletters or send dedicated email blasts to announce its release. Videos in emails can significantly increase click-through rates and drive traffic to your website.

Paid Advertising: Use your explainer video in paid advertising campaigns to target specific audiences and generate leads. A/B test different video lengths and ad formats to optimize your campaigns.

B2B Video Strategies for Product Success

Showcase your product's features and functionalities in a clear and concise way. Use screencast videos or animated demos to simplify complex concepts and highlight key benefits.

Case Studies:

Share customer success stories through video Testimonials or case study narratives. This builds credibility and demonstrates the value of your product in real-world scenarios.

Webinars:

Incorporate explainer videos into your webinars to enhance engagement and provide visual explanations of key concepts. This can make your webinars more informative and memorable.

Sales Presentations:

Use explainer videos in your sales presentations to capture attention and communicate your value proposition effectively. Videos can help you stand out from the competition and leave a lasting impression on potential clients.

Boost Sales with Explainer Videos

Product Explainer Videos can be a powerful tool for driving sales by showcasing your product's value proposition and encouraging conversions.

Product Demos:

• Demonstrate your product's features and benefits in a visually engaging way.
• Highlight how your product solves customer pain points and addresses their specific needs.

Sales Presentations:

• Use explainer videos in your sales presentations to capture attention and communicate your value proposition effectively.
• Videos can help you stand out from the competition and leave a lasting impression on potential clients.

Website Landing Pages:

• Feature your video prominently on landing pages to immediately engage visitors and communicate your product's value proposition.
• This can lead to increased conversion rates and a better user experience.

Social Media Campaigns:

• Share your video on social media channels to reach a wider audience and generate buzz.
• Use targeted ads featuring your video to reach potential customers who are most likely to be interested in your product.

Support Your Launch with Explainer Videos

Product Explainer Videos can be a valuable resource for customer support, providing clear and concise information to address common questions and concerns.

Onboarding Tutorials: Create a series of short videos that guide new customers through the setup and use of your product. This can reduce the need for one-on-one support and improve customer satisfaction.

FAQ Videos: Address frequently asked questions in a visually engaging format. This can reduce the volume of support tickets and provide customers with quick and easy access to the information they need.

Troubleshooting Guides: Create videos that walk customers through common troubleshooting steps. This can empower customers to resolve issues on their own, reducing their reliance on your support team.

Product Updates: Announce and explain new product features or updates through video. This can keep customers informed and excited about the ongoing development of your product.

Case Study: McDonald's Global Video Strategy

The Challenge: McDonald's, a global fast-food chain, needed to adapt its video content to resonate with diverse audiences across the world. The company recognized the importance of localization to ensure that its messaging was culturally relevant and appealing to consumers in different regions.

The Solution: McDonald's implemented a Global Video Localization strategy that involved translating and adapting its video content for specific markets. The company worked with local teams to ensure that the videos reflected local customs, preferences, and language nuances. This localized approach allowed McDonald's to connect with consumers on a deeper level and build stronger brand loyalty.

The Results: McDonald's Global Video Localization strategy has been highly successful, with the company seeing a significant increase in brand awareness and engagement in various markets. The company's localized videos have resonated with consumers, leading to increased sales and brand loyalty.

Case Study: McDonald's "I'm Lovin' It" Campaign

Objective: To create a Global Marketing Campaign that resonated with diverse audiences and promoted McDonald's brand image.

Strategy: McDonald's launched the I'm Lovin' It campaign, featuring a catchy jingle and a universal message of enjoyment. The campaign was localized for different regions, adapting the language, visuals, and cultural references to resonate with local audiences.

Results: The I'm Lovin' It campaign was a global success, becoming one of the most recognizable and successful marketing campaigns in history.

• The campaign helped McDonald's achieve significant brand recognition and positive sentiment worldwide.
• The campaign was successful in adapting to different cultural contexts, resonating with diverse audiences.
• The I'm Lovin' It jingle became a global phenomenon, further solidifying the campaign's success.

Key Takeaways: Localization is crucial for Global Marketing Campaigns, ensuring that content resonates with diverse audiences and effectively communicates the brand message.

Case Study: Amazon's Customer Journey Mapping for Video

How product explainer video examples are curated?

We dove deep into product explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the product's benefits.
7.Problem/Solution Fit Determining how effectively the video demonstrates the product solving a specific problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.