Imagine your message, crystal clear and instantly understood. Could a short video be the key to unlocking explosive growth? I am here today, and in this article, what we will explore is the transformative power of explainer videos for small businesses. We'll uncover how these short, impactful videos can create a powerful connection with your customers, leading to increased engagement and brand loyalty. Our journey begins with the compelling data that showcases their effectiveness.
79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
53% of marketers using short-form video plan to increase their investment in 2024.
These stats highlight the undeniable impact of video marketing, especially the rising dominance of short-form content and its persuasive power in driving purchasing decisions. Small business explainer videos offer a concise, engaging way to connect with your audience and showcase your unique value proposition. We've curated 30 Effective Small Business Explainer Video examples that immediately commanded our attention and generated excitement.
We love this small business explainer video for Venturi by State Street. The clean, minimalist aesthetic, punctuated with teal and green accents, creates a sophisticated feel that perfectly complements the financial subject matter. The subtle yet dynamic transitions between scenes keep the viewer engaged, while the 2D motion graphics and brief use of 3D with the rotating globe add depth and visual interest.
The message is clear: Venturi is transforming the investment landscape. The video effortlessly highlights the platform's key features, like its innovative peer-to-peer marketplace and customizable dashboards, making complex financial concepts accessible to a broader audience. The video leaves us wanting to explore the Venturi platform further.
What We Can Learn
Showcase your product's benefits with simple, relatable examples to build trust.
The innovative Small Business Explainer Video from Veeva instantly captures our attention with its relatable depiction of the technology struggles within clinical research. We all understand the frustration of managing multiple systems and the precious time lost due to cumbersome data entry. The video cleverly portrays these pain points using a minimalist yet engaging 2D animation style.
The introduction of Veeva SiteVault offers a breath of fresh air, promising a unified platform that simplifies everything. The video effectively highlights the key benefits, including improved collaboration and increased time for patient care. It's a compelling example of how a short, well-crafted video can convey a powerful message.
What We Can Learn
Focus on the positive outcomes, inspiring viewers to take action.
If you're looking for a Small Business Explainer Video example, this Beyond3D video illustrates how 3D animation can captivate an audience. The video seamlessly visualizes complex concepts, such as converting blueprints into prefabricated building components, emphasizing the micron-level precision and unprecedented speed their robotic technology offers. It's the automation dream for modern construction.
What's impressive is how the video clearly demonstrates Beyond3Ds unique end-to-end process without any confusing jargon. Simple, sleek, and effective the animation, paired with an upbeat soundtrack, showcases the benefits of reduced costs, eliminated errors, and increased output. This is a Small Business Explainer Video example that inspires confidence and demonstrates innovation.
What We Can Learn
Let your animation tell a story, making your brand memorable.
4. CooperVision Small Business Explainer Video Example
In this captivating small business explainer video, we are immersed in Syncsort Connect's world of data integration. The strategic use of color immediately grabs attention, while the minimalist design ensures clarity and focus. We appreciate the thoughtful combination of these elements, which enhances the overall visual appeal.
The 2D animations and motion graphics seamlessly guide viewers through complex data flow processes. This video effectively translates intricate technical information into easily understandable visuals, showcasing the efficiency and scalability of Syncsort Connect. The final logo animation reinforces the brands commitment to advancing data.
What We Can Learn
Simplify complex processes with clear visuals, boosting understanding.
5. Ateme 2D Small Business Explainer Video - Drive engagement authentically
We love the way this small business explainer video effortlessly communicates the value of Ateme+ through visually engaging storytelling. The clever rocket launch metaphor immediately sets the tone of adapting to a changing business landscape. The animation keeps viewers captivated with its fast pace and vibrant colors.
The use of minimalist 2D graphics and symbolic imagery conveys complex technical concepts in a clear and concise manner. Ateme's commitment to green solutions is effectively highlighted with the solar panel scene. It leaves a lasting impression, showcasing the brand's forward-thinking approach.
What We Can Learn
Highlight your unique selling proposition with memorable imagery, driving conversions.
6. GeoSLAM Creative Small Business Explainer Video - Build brand awareness subtly
We love this dynamic video showcasing GeoSLAM's advanced mapping technology. The vibrant visuals and futuristic soundtrack immediately grab attention, drawing us into a world where digital models seamlessly merge with real-world environments. GeoSLAM presents its ZEB family with crystal-clear detail, highlighting their impressive capabilities and diverse applications.
The 3D animation and smooth transitions guide us effortlessly through the product range. The innovative design of the ZEB devices, coupled with the compelling visuals, truly inspires us to explore the possibilities of 3D mapping. This small business explainer video effectively communicates the value and versatility of GeoSLAM's technology, leaving us eager to learn more.
What We Can Learn
Craft a clear narrative showcasing your product's problem-solving power, building trust.
7. Ad Astra Minimal Small Business Explainer Video
Dynamic and engaging, this small business explainer video from Ad Astra immediately draws you in with its vibrant 2D motion graphics. The clever use of visual metaphors, such as colorful dots transforming into grids, effectively portrays the complexities of enrollment management. We all recognize the importance of optimizing academic schedules, and this video shows how Ad Astras data-driven solution empowers institutions to do just that.
Through insightful data visualization and compelling storytelling, we see how balancing resources, like classroom space and faculty capacity, directly impacts student success. Ad Astra highlights its patented approach to synthesizing data into actionable business intelligence, making this video a great example of effective product demonstration.
What We Can Learn
Storytelling is key. connect with your audience emotionally, building trust.
In the realm of small business explainer videos, Agilent's presentation stands out for its clear and concise delivery. We all appreciate the use of high-quality 3D animation, which brings the intricate Agilent Inert Flow Path to life. The strategic zoom and pan effects guide viewers through the sample processing stages, providing a deep understanding of the instrument's capabilities.
The videos modern aesthetic is enhanced by the sleek transitions and subtle sound design, which never overpower the educational aspect. Agilents clever use of color adds visual interest without being distracting. The call to action directing viewers to Agilent's website is clear, encouraging further exploration.
What We Can Learn
Smooth animations clarify complex processes, boosting viewer understanding and engagement.
We admire the bold energy of this small business explainer video, celebrating Alation's 10-year journey. The dynamic visuals of athletes paired with the GOAT metaphor instantly grab attention, setting the stage for a captivating narrative. The stadium setting and award banners cleverly display Alation's impressive track record, creating a powerful message of leadership and trust. We love the vibrant colors, smooth transitions, and energetic music.
The seamless integration of brand elements, like the distinct Alation logo and color palette, reinforces brand identity throughout. This small business explainer video isn't just informative; its inspiring. It showcases how a company's story can be effectively presented with engaging visuals and a clear message, leaving viewers with a lasting impression of Alation's dominance in the data management field.
What We Can Learn
Integrate your brand's identity seamlessly throughout the video for consistent messaging.
Syensqo is a company providing material and chemical solutions to advance the hydrogen economy. This video is designed to showcase Syensqo's solutions for hydrogen-powered mobility.
Video Design - This Small Business Explainer Video starts with an engaging and beautiful animation sequence depicting the clean energy sources used to create hydrogen power. It moves on to the application of hydrogen power, specifically focused on transportation, featuring trucks driving on a road with wind turbines in the background. The visuals have a clean, simple, and professional look, showcasing the brand's commitment to clean energy. The use of vibrant colors and fast-paced transitions makes it an engaging and interesting video.
The video visual style successfully communicates its objective to introduce Syensqo as a company providing clean energy solutions. The video focuses on the clean energy sources and application in transportation to highlight Syensqo's role in a sustainable future. The visual style is clean, modern, and engaging, and the video overall tone is optimistic and hopeful, emphasizing the positive impact of Syensqo's contribution to a greener future.
11. 1Password Animated Small Business Explainer Video
We admire the elegant and captivating way this small business explainer video introduces 1Password 8. From the initial logo animation to the seamless transitions and dynamic 3D graphics, it exudes a premium feel. The clear, concise messaging about password management and digital security resonates deeply with today's online needs. In close-ups, the user interface showcases the simplicity and power of the software.
We love how the visuals of interconnected devices and data protection features convey the importance of online security. It's no wonder 1Password has become a trusted solution.
What We Can Learn
Tell a concise story with your visuals, making your product's value instantly clear.
BASF is a chemical company specializing in developing innovative solutions for refineries. This video is designed to demonstrate expertise in refining crude oil into high-performance fuels.
Video Design - This Animated Explainer Video for Small Business uses simple, clean animation that focuses on the molecular structure of various chemicals, highlighting expertise. The style uses 3D animation of molecules and other graphic elements that flow seamlessly to capture the viewer's attention, effectively communicating solutions for refinery processes. Minimal text with clear font and color choices ensures a concise and easily understood narrative for viewers.
The animated style combined with the visual representation of products and processes creates a compelling visual language. The tone of the video is straightforward, positive, and engaging. Effectively communicating the value of solutions by showcasing expertise and ability to provide solutions for refining challenges.
Health-RI is a company focused on facilitating modern health research. The video introduces their solution, Personal Health Train, which enables secure access to health data without sharing it in a central database.
Video Design - The video uses a simple, clean design style, characteristic of Small Business Explainer Video Animation. It uses bright colors, basic illustrations, and minimal text to explain a complex concept in an engaging and easily digestible way. Animated icons and transitions keep the viewer engaged throughout the video.
The visual style effectively communicates the objective of the video. Simple graphics and illustrations make the video easy to understand, and the animations help to make it engaging. The tone of the video is both informative and encouraging, suggesting that the Personal Health Train is a solution to the challenge of managing large amounts of data for research. The video effectively illustrates the solution by showcasing the information flow through the Personal Health Train. The narrative clearly explains the need for a solution, and the concept of the Personal Health Train is introduced to the audience in a way that makes sense and is easy to grasp.
This is a fantastic example of a Small Business Explainer Video Design. It's well-structured, informative, and visually appealing. The use of 3D animations effectively shows how the seal works, making it easy to understand even for those unfamiliar with the technology.
Video Design - The graphics are clean and simple, creating a professional look. The conversational tone, combined with the human voice explaining the complex details of the seal, effectively conveys the product's value and solves the problem for the client.
The video effectively communicates the benefits of using the seal. It emphasizes that the seal can prevent leaks, reduce maintenance costs, and increase efficiency, by replacing older non-functional parts. This is a great example of how to use animation to explain complex concepts in a way that is both engaging and informative.
Were captivated by this sleek and informative explainer video, a shining example for small businesses looking to showcase their product's potential. OccuTracks approach to explaining AMD's impact and their innovative monitoring solution is both educational and visually engaging. We love the impactful visualization of vision loss stages, instantly capturing the viewer's attention.
The clean design and subtle animations create a sophisticated look that builds trust and credibility. The emphasis on convenience, coupled with the straightforward user experience, clearly positions OccuTrack as a valuable tool for proactive eye health management. This small business explainer video example excels at conveying complex medical information in an accessible and compelling manner.
What We Can Learn
Clearly demonstrate your product's value proposition, inspiring viewers to take action.
A captivating glimpse into the nanoworld immediately hooks us in this mesmerizing product demo. We witness how the NanoSight Pro by Malvern Panalytical unlocks the mysteries of nanoparticles, showcasing their intricate movement with breathtaking clarity. The stylish 3D animation and sleek device design evoke a sense of futuristic innovation, perfectly capturing the cutting-edge nature of this technology.
The concise messaging effectively highlights the key benefits of rapid data acquisition and automated workflows, while the subtle sound design adds to the overall immersive experience. This small business explainer video production flawlessly blends scientific precision with artistic flair, leaving us inspired by the potential of nanotechnology. We love how it unveils a world unseen, sparking curiosity and igniting the imagination.
What We Can Learn
Demonstrate the product's ease of use, making it appealing to potential customers.
In the dynamic world of shipping, Voyages offers a groundbreaking solution for fleet optimization. We love how this small business video seamlessly visualizes the complexity of maritime operations through striking animation and intuitive design. The video masterfully connects the dots, showcasing how data insights can empower businesses to enhance performance and streamline operations.
The vibrant 2D motion graphics and futuristic sound design capture the essence of 's innovative platform. This allows viewers to grasp the power of integrating diverse data streams into a single, comprehensive overview. With a compelling call to action and a clear message, this video inspires us to embrace data-driven decision-making for a more efficient and sustainable future in shipping.
What We Can Learn
Clearly illustrate your product's value with simple visuals, boosting viewer understanding.
Teledyne e2v Semiconductors is showcasing their latest offering, the world's most compact Radiation Tolerant 4GB DDR4 memory. This video is designed to highlight the product's benefits for space systems, demonstrating its ability to withstand extreme environments.
Video Design - This video is a Small Business Explainer Video Production, utilizing a clear and concise visual style that effectively communicates its message. The visuals are simple and easy to understand, featuring animated characters and basic office settings. The color palette is bright and inviting, helping to create a positive and engaging tone for the viewer.
The video uses simple animation, incorporating an office setting and characters to depict the challenges faced in customer service. The narrative focuses on the stress and anxiety experienced by customer service workers when faced with difficult and frustrated customers, highlighting the need for a robust and resilient solution. The bright color palette and lighthearted animation create a fun and engaging tone, making the video easy to watch and understand. The video design effectively conveys the challenges, highlighting the need for the memory solution, and leaving a lasting impression on the viewer.
CareATC is a population health management company that aims to make employees healthier and happier. This video is designed to introduce the company to potential customers, employers.
Video Design - The visuals are simple, yet effective, with a focus on icons and graphics. The company's logo features an orange circle with a purple design. This logo is repeated throughout the video, reinforcing the brand. The visuals are clear and concise, making them easy to understand. The video is designed to be engaging and informative, with simple and short animations. The style of animation and graphics works well with the topic of healthcare, showcasing the company's data driven approach.
Small Business Explainer Video Production is a great way to communicate the company's goal of helping employers reduce healthcare costs by improving employee wellness. The use of animations and graphics enhances the video's impact, driving viewers toward the call to action, which is to contact the company and learn more about their services. The video maintains a professional tone, conveying the company's focus on data-driven, measurable solutions.
ABB Robotics Ecosystem Program introduces a new way to simplify automation, streamlining the process of setting up robots. This program makes robots easier to use, especially with its latest program.
Video Design - The video uses a simple design style, consistent with Small Business Explainer Video Production trends. It uses clear and concise language, clean graphics, and easily understandable visuals to communicate its message. The graphics are 3D and sleek, adding a modern touch. Simple animation showcases the robots in action, highlighting how they can be easily integrated into various manufacturing settings. This makes the video engaging and easy to follow, even for viewers unfamiliar with industrial robots.
The video effectively communicates its objective through a visual style that emphasizes the simplicity and ease of use of robots. By showcasing the plug-and-play nature of the accessories and the intuitive design of the robots, the video sets a reassuring and optimistic tone. The video also highlights the flexibility of the ecosystem, demonstrating that it can be used for a wide range of tasks. The video's straightforward and easy-to-understand narrative makes it engaging for both technical and non-technical viewers.
DermaConcepts needed a video to introduce their new skincare product. They wanted a clean and minimalist design, which is why they chose a white and grey color scheme. The video uses simple animations and graphics, and the product is prominently displayed on a white background. This is a great example of Small Business Explainer Video Production, as it effectively communicates the product's benefits and encourages viewers to try it.
Video Design - The video uses sharp graphics, highlighting the sleek design of the product. It uses animation to show the product's features. The visual design focuses on the product, showcasing its sleek and modern design.
The tone of the video is professional and informative, highlighting the product's unique features. The clear and concise messaging helps to convey the product's benefits. The overall aesthetic is simple and sophisticated, making it an effective tool for communicating the benefits of the product to potential customers.
Radix is a high-throughput protocol designed to build decentralized applications, tokens and coins. This video is designed to introduce the user to the product, its benefits, and the value it brings.
Video Design - The video uses minimal animation to draw attention to the benefits of the product. It incorporates 3D elements such as triangles to visually demonstrate the difficulty of moving assets in the traditional financial system, and lines to visually portray the seamlessness of the decentralized finance framework. The video employs a dark blue color palette, and the animation style is minimalist.
Small Business Explainer Video Production is a great example of how to use animation to communicate complex concepts in a simple and engaging way. The simplicity of the video helps highlight the potential of DeFi, while the use of animation makes the video more engaging for its target audience. The tone of the video is neutral, it uses the animation to demonstrate the product, and the narrative explains the features of the protocol. The video effectively communicates the core message while remaining easy to understand.
CLEAR Health Pass connects identity to health insights, giving people the confidence to move forward. The video is designed to showcase the benefits of CLEAR Health Pass and how it can help businesses safely and securely bring people back to work.
Video Design - The video uses simple and bright graphics, incorporating a Small Business Explainer Video Production style. The video features a cartoon character that represents a user engaging in common activities. The simple visual style makes the video easy to understand and digest.
The video highlights a woman who uses CLEAR Health Pass to access different locations, such as a stadium, a restaurant, and her workplace. The bright colors, simple graphics, and clear messaging communicate the video's objective and the overall positive and reassuring tone of the product.
EagleView is a powerful, web-based tool that allows users to view and analyze aerial imagery. This video is designed to showcase the capabilities of CONNECTExplorer, a lightweight web-based application that makes it easier to view and analyze Pictometry imagery.
Video Design - This video uses a clean, vibrant, and engaging design. It features flat graphics, animated transitions, and a simple color palette that makes it easy for viewers to understand the information being presented. The video starts with a simple illustration of a desk with a computer screen, creating a familiar environment for the target audience, and then quickly transitions to showcasing the product's features, using bright colors and a clean interface.
Small Business Explainer Video Production - The video uses a clean and engaging visual style to help communicate the goal of showing how CONNECTExplorer helps users visualize their data and gain new insights. The bright colors and smooth animation help keep the viewer engaged throughout the video, and the overall tone is optimistic and inviting, conveying a sense of ease and efficiency that the platform provides.
Blend is a company that helps make buying a home simple, like an online purchase. This video is designed to explain what a dividend is, as well as what a dividend yield is.
Video Design - The video starts with a teacher explaining the lesson, but instead of a real person, an animated character is used. The style of the video is Small Business Explainer Video Production that uses flat style illustrations and animations with a simple, clean color palette. The video focuses on the key concept using simple visual language.
The visual style of the video drives the video goal by using simple, clear visuals that make it easy to understand the concept, making it feel welcoming for all viewers. The video uses clean animation and an animated character to communicate a complex subject matter. The clean design aesthetic creates a professional and informative tone for the video, conveying the message simply and efficiently.
This video is a fantastic example of Small Business Explainer Video Production. It's simple, clean, and engaging, making it perfect for explaining complex topics to a busy audience. The bright blue background, contrasted with bright yellow visuals, creates a fun and memorable look. Flat style illustrations add to the visual appeal, making the video easy to understand and follow.
Video Design - The video uses bright colors and simple illustrations to make the information easy to absorb. This approach makes the video engaging and effective in communicating the message. The tone of the video is friendly and informative, appealing to business owners and office managers looking for a secure and efficient way to manage incoming mail. The bright blue backdrop paired with a yellow envelope and other simple graphical representations, drive the central message of the video.
Nalco Water helps businesses optimize their water use. This video showcases the capabilities of their platform.
Video Design - The video uses a clean, modern design with simple graphics, which helps to make the graphics and text stand out. The video features a mix of 3D animated graphics that help to illustrate the benefits of the platform. The overall tone of the video is professional and informative.
The video does a good job of communicating the objective of the platform. It shows how the platform can be used to collect data, analyze it, and then use the insights to make better decisions about a business's water use. This is done through the use of clear and concise visuals that highlight the benefits of using the platform. The tone of the video is confident and upbeat, which helps to create a sense of trust and confidence in the viewer.
VISA Faster Payments Gateway helps businesses easily send and receive money through multiple payment networks. The video is designed to showcase the benefits of using the product for businesses.
Video Design - The video uses a minimalist line art style with bright, bold colors. It focuses on showing how the product can benefit businesses of different sizes, from small deliveries to online boutiques. The graphics are clean and visually appealing, featuring a simple color palette of blue, yellow, and white. Subtle animations draw the viewer's attention to key features, helping them quickly understand the product's capabilities.
Small Business Explainer Video Production is a great way to communicate the speed, ease, and convenience of using the product. The bright, colorful visuals are engaging and appealing to a broad range of viewers, making the video easy to watch and understand. The minimalist line art style aligns well with the product's focus on efficiency and simplicity, reinforcing its key features. The fast-paced editing and concise narration provide a clear and direct overview of the product's functionality, further enhancing the overall understanding and conveying the tone of speed and immediacy.
LACROIX specializes in water network monitoring and control solutions. This video is designed to showcase the capabilities of the data logger, emphasizing its ability to monitor and control water network performance, and the benefits of using their product.
Video Design - The video opens with aerial shots of water infrastructure, followed by close-ups of the data logger installed in different locations. The animation is clean and well-designed, making the video easy to understand, visually appealing and informative. The simple graphic style is consistent throughout the video, further solidifying the brand aesthetic of clarity and efficiency.
The video effectively communicates the objective through its visual design. By showcasing the data logger in various water network environments, the video highlights its wide application and applicability to a range of water management challenges. The animation of the data logger and its role in providing insightful data is key to the video's objective. The video's overall tone is professional, informative, and persuasive, highlighting the value and effectiveness of LACROIX's solutions for water network management.
Breton manufactures industrial machinery for ceramic tiles and slabs. This video demonstrates the company's line that offers complete and automatic dry squaring and rectifying of ceramic tiles and slabs.
Video Design - The video is a great example of Small Business Explainer Video Production. Animation and graphic elements effectively communicate the product's functionality. The color palette is mostly dark, with a few bursts of red that highlight the product's features. The animation is clean and precise, highlighting the precision of the machine's movements.
The video uses a combination of animation and graphic elements to communicate the product's benefits. The animation visually shows the product in action, while the text elements provide additional context and information. The video's fast-paced tempo matches the product's high speed and precision, conveying a sense of efficiency and innovation. The tone of the video is informative and professional, targeting a specific audience of individuals involved in the production of ceramic tiles and slabs. Overall, the video effectively communicates the product's benefits and its potential to improve the efficiency of ceramic tile and slab production.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer videos boost understanding, engagement, and conversions, driving business growth.
What are the different styles of explainer videos, and which one is best suited for my target audience?
Different styles cater to diverse audiences. Animated explainer videos engage younger demographics, while live-action resonates with professionals. Choose the style that best reflects your brand and target audience.
How long does it typically take to produce a high-quality explainer video?
High-quality explainer video production typically requires 3-8 weeks, depending on complexity and revisions.
What is the average cost of producing an explainer video?
Explainer video costs range from $1000 for basic animations to $6000 for complex, photorealistic productions.
How can I incorporate my existing brand assets into the explainer video?
Seamlessly integrate existing brand assets, like logos and color palettes, to maintain brand consistency.
What are the key elements of a successful explainer video script?
A successful script is concise, engaging, and focuses on solving the viewer's problem, highlighting key benefits.
How can I ensure the explainer video effectively communicates my unique selling proposition?
Clearly articulate your unique selling proposition through compelling visuals and concise messaging.
What are some best practices for using explainer videos in my industry?
Industry best practices vary. Technical demos benefit from clear visuals and concise explanations, while non-profits often use emotional storytelling.
How can I find a reputable explainer video production company?
A reputable explainer video production company demonstrates a strong portfolio, client testimonials, and industry experience.
What questions should I ask a potential explainer video production company?
Inquire about the production process, pricing structure, revision policy, and industry-specific expertise.
How can I adapt a successful explainer video example to fit my specific brand and message?
Adapt successful examples by tailoring the message and style to your specific brand and target audience.
What are the common mistakes to avoid when creating an explainer video?
Avoid jargon, excessive length, and unclear calls to action. Keep the message concise and focused.
What is the ideal length for an explainer video?
Ideal explainer video length is typically under two minutes, balancing information and engagement.
What are the benefits of using animation in an explainer video?
Animation simplifies complex concepts, making them visually engaging and easier to understand.
What is the role of music and sound effects in an explainer video?
Music and sound effects enhance the emotional impact and create a more immersive viewing experience.
How to plan and optimize Small Business Explainer Videos?
Targeted Messaging: "Social media is not a media. The key is to listen, engage, and build relationships." - Erik Qualman. Advids leveraged this insight for a healthcare client. We created a small business explainer video tailored to specific patient demographics on social media, resulting in a 25% rise in appointment bookings.
Actionable: Tailor video messaging to specific audience segments.
Clear Value Proposition: "You don't build it for yourself. You build it for the market." - Hermawan Kartajaya. Advids embraced this philosophy for an e-commerce client. Their small business explainer video clearly articulated the unique benefits of their handmade products, leading to a 15% increase in sales conversions.
Actionable: Clearly communicate the unique value proposition in the video.
Authenticity and Trust: "Sell something, get a customer. Help someone, get a client for life." - Jay Baer. Advids applied this principle for a non-profit client. We created a small business explainer video showcasing their genuine impact on the community, resulting in a 30% increase in donations.
Actionable: Build trust by showcasing genuine value and impact.
Compelling Storytelling: "The story you tell yourself about yourself is what you become." - Mel Robbins. Advids used this insight for a coaching client. We developed a small business explainer video that shared the client's personal journey and inspiring message, resulting in a 20% increase in coaching program enrollments.
Actionable: Share authentic stories that resonate with the target audience.
Mindful Design: "The body is your temple. Keep it pure and clean for the soul to reside in." - Elena Brower. Advids applied this principle to the visual design of a small business explainer video for a yoga studio client. The clean aesthetics and calming visuals resonated with their target audience, leading to a 18% increase in class registrations.
Actionable: Use visuals that align with the brand and target audience.
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Why Advids for Small Business Explainer Video?
At Advids, we create high-quality, original explainer videos specifically designed to boost small businesses like yours. We combine creative storytelling, cutting-edge technology, and a proven track record to deliver exceptional results and help you achieve your business goals.
Small Business Explainer Video Expertise:
Focused on Small Business Success: We've helped over 275 small businesses thrive with engaging explainer videos that connect with their target audience and drive conversions. 12+ Years of Proven Success: With over 3400 successful projects across various industries, we understand what makes a video truly effective. Trusted by Industry Leaders: While we specialize in small business solutions, our expertise is also recognized by Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Creating Your Perfect Explainer Video:
Customized Small Business Solutions: We tailor each explainer video to perfectly match your brand, style, and target audience, ensuring maximum impact. Compelling Animated Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animation Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Partnering with Advids:
Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly effective explainer videos.
Ready to unlock the potential of Small Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Small Business Explainer Video?
A small business explainer video is a short, engaging video that clearly and concisely explains a product, service, or concept to a target audience. It uses visuals, animation, and storytelling to make complex information easy to understand and remember. These videos are designed to capture attention, educate viewers, and ultimately drive conversions.
Small business explainer videos are versatile tools that can be used for a variety of purposes, including:
Introducing a new product or service
Explaining a complex process
Showcasing company culture
Building brand awareness
Generating leads
They can be shared on websites, social media platforms, and in email marketing campaigns to reach a wider audience and achieve specific marketing goals.
What do top Small Business Explainer Videos have in common?
2D Animation
- A visually appealing and cost-effective way to bring your ideas to life.
3D Animation
- A more immersive and realistic approach for showcasing products or services.
Motion Graphics
- A dynamic and engaging way to highlight key information and create visual interest.
Whiteboard Animation
- A simple yet effective style for explaining complex concepts in a clear and concise manner.
Mixed Media
- A combination of different animation styles and live-action footage to create a unique and engaging experience.
Live Action
- A more authentic and relatable approach for showcasing real people and products.
Stock Footage
- A cost-effective way to add visual interest and variety to your video.
Key Video Production Considerations
Clear Script
- A well-written script that is concise, engaging, and easy to understand.
Strong Call to Action
- A clear and compelling call to action that encourages viewers to take the next step.
Targeted Audience
- A video that is tailored to the specific needs and interests of your target audience.
Engaging Storytelling
- A narrative that captures attention, evokes emotion, and leaves a lasting impression.
Visual Hierarchy
- A strategic use of visuals to guide viewers through the information and highlight key points.
What makes Small Business Explainer Video effective?
A compelling Small Business Explainer Video is a powerful tool for engaging your audience and achieving your marketing goals. The key to effectiveness is a design to capture attention, educate viewers, and ultimately drive conversions.
A thoughtfully crafted Small Business Explainer Video is driven by a clear understanding of your target audience and their needs. It uses visuals, animation, and storytelling to make complex information easy to understand and remember. The video should be concise, engaging, and visually appealing, with a clear call to action that encourages viewers to take the next step.
Methods for creating effective Small Business Explainer Videos include:
Using a compelling narrative
Incorporating high-quality visuals
Employing a professional voiceover
The video should be tailored to the specific needs and interests of your target audience, and it should be distributed on platforms where they are most likely to see it. By following these strategies, you can create a video that resonates with your audience and helps you achieve your marketing goals.
How long should your Small Business Explainer Video be?
A well-crafted Small Business Explainer Video is a powerful tool for engaging your audience and achieving your marketing goals. The ideal length of your video will depend on the complexity of the information you are trying to convey and the attention span of your target audience.
Methods for Determining the Ideal Length
Complexity of the Information: A complex topic may require a longer video to fully explain. A simple message can be conveyed in a shorter video.
Attention Span of Target Audience: Consider the typical attention span of your target audience. Younger audiences may have shorter attention spans than older audiences.
Platform: The platform where you will be sharing your video can also influence the ideal length. For example, a video shared on social media may need to be shorter than a video shared on your website.
A video that is too long can be overwhelming and lead to viewers dropping off before they get to the important information. A video that is too short may not have enough time to effectively convey your message.
Pre-Production Considerations
What is the primary goal of your video? (e.g., increase brand awareness, generate leads, drive sales)
What is the target audience for your video? (e.g., demographics, interests, pain points)
What is the key message you want to convey? (e.g., your unique selling proposition, a specific product or service)
What is the ideal length for your video? (consider the factors mentioned above)
What is the budget for your video? (longer videos typically cost more to produce)
What is the timeline for your video? (allow enough time for planning, filming, and editing)
What are the distribution channels for your video? (e.g., website, social media, email marketing)
How to create Small Business Explainer Videos?
A thoughtfully crafted Small Business Explainer Video is a powerful tool for engaging your audience and achieving your marketing goals. The creation process involves several key steps, from planning and scripting to production and distribution.
A well-structured Small Business Explainer Video is designed to capture attention, educate viewers, and ultimately drive conversions. It uses visuals, animation, and storytelling to make complex information easy to understand and remember. The video should be concise, engaging, and visually appealing, with a clear call to action that encourages viewers to take the next step.
Pre-Production
Define your target audience
Develop a clear script
Choose an animation style
Select a voiceover artist
Create a storyboard
Gather necessary assets
Production
Record voiceover
Animate visuals
Edit video
Add music and sound effects
Render and export video
Crafting Explainer Videos That Convert
Crafting a high-impact explainer video for your small business requires careful planning and a deep understanding of your target audience and goals.
Know Your Audience:
Demographics: Who are you trying to reach? Consider age, gender, location, education, and income level.
Psychographics: What are their interests, values, and lifestyles?
Content Consumption: Where do they spend their time online? Which platforms do they prefer?
Define Your Objectives:
Awareness: Is your goal to increase brand visibility and introduce your business to a wider audience?
Education: Do you need to explain a complex product or service in a simple and engaging way?
Animation Styles: Explore different animation styles, from simple 2D animation to more complex 3D animation, to find a style that fits your budget and brand.
Freelance Platforms: Consider using freelance platforms to find talented animators, voiceover artists, and video editors at competitive rates.
DIY Options: If you have a limited budget, explore user-friendly video editing software and animation tools that allow you to create your own explainer video.
Boost Engagement with Explainer Videos
Explainer videos can be powerful tools for boosting Customer Engagement and fostering loyalty. The key is to create videos that provide value, address customer needs, and encourage interaction.
Relatable Storytelling:
Start your video by presenting a common problem your target audience faces. For example, a small business owner struggling to manage their social media accounts.
Introduce your product or service as the solution, showcasing how it solves the problem and makes their life easier.
Use Captivating Visuals and a clear, concise narrative to keep viewers engaged.
Interactive Elements:
End your video with a clear call to action, encouraging viewers to take the next step. For example, Visit our website to learn more, or Sign up for a free trial today.
Ask questions to spark conversation and encourage viewers to leave comments and share their thoughts.
Consider incorporating Interactive Elements like quizzes or polls to make the viewing experience more engaging.
Building Community:
Respond to comments and questions promptly, fostering a sense of community and showing that you value your viewers' input.
Create a series of explainer videos that address different aspects of your product or service, providing ongoing value to your audience.
Share your videos on social media and encourage viewers to share them with their networks.
Reach Every Screen: Optimizing Your Launch Video
Aspect Ratio:
Use a responsive design that adapts to different screen sizes.
Consider using a 16.9 aspect ratio for desktop and laptop viewing and a 9.16 or 1.1 aspect ratio for mobile devices.
Video Quality:
Ensure your video has high-resolution visuals and clear audio, regardless of the device.
Use a video format that is compatible with all major platforms (e.g., MP4).
Test your video on different devices and platforms to ensure optimal quality.
Mobile-First Approach:
Prioritize a mobile-friendly viewing experience, as a significant portion of video consumption happens on smartphones.
Use large text and clear visuals that are easy to see on smaller screens.
Keep the video length concise to accommodate shorter attention spans on mobile devices.
Platform-Specific Considerations:
Optimize your video titles, descriptions, and tags for each platform's search algorithm.
Consider the specific audience and content preferences of each platform when creating your video.
Unlocking the Power of Explainer Videos
Animated Explainer Videos:
Ideal for: Simplifying complex ideas, showcasing abstract concepts, and creating a fun and engaging viewing experience.
Pros: Versatile, cost-effective, and can be easily customized to match your brand's visual identity.
Cons: May not be suitable for showcasing real-world products or services.
Live-Action Explainer Videos:
Ideal for:Building Trust and authenticity, showcasing company culture, and featuring customer testimonials.
Pros: Creates a personal connection with viewers and can be more relatable than animation.
Cons: Can be more expensive to produce than animation and may require professional actors and filming equipment.
Whiteboard Explainer Videos:
Ideal for: Breaking down processes, explaining data-heavy concepts, and creating a simple yet effective visual style.
Pros: Cost-effective, easy to produce, and can be highly engaging when done well.
Cons: Can become repetitive if overused and may not be suitable for all types of content.
Choosing the Right Style:
Consider your target audience's preferences and the complexity of your message.
Experiment with different styles to see what resonates best with your viewers.
Boost Sales and Leads with Explainer Videos
Top of the Funnel (Awareness):
Use short, Engaging Videos to introduce your brand and highlight the problem you solve.
Share these videos on social media, your website homepage, and in blog posts to attract potential customers.
Middle of the Funnel (Consideration):
Create videos that demonstrate your product or service in action, showcasing its key features and benefits.
Address customer pain points directly and show how your offering provides the solution.
Embed these videos on product pages, landing pages, and in email marketing campaigns.
Bottom of the Funnel (Decision):
Create videos that feature customer testimonials, case studies, and detailed product demos.
Include a clear and compelling call to action, prompting viewers to make a purchase or request a demo.
Use these videos on pricing pages, checkout pages, and in retargeting campaigns.
Tracking and Optimization:
Track key metrics like watch time, click-through rates, and conversion rates to measure the effectiveness of your videos.
Use A/B testing to experiment with different video elements, such as calls to action, headlines, and visuals, to optimize performance.
Crafting Compelling Explainer Video Stories
The Problem:
Start by introducing a relatable problem or challenge that your target audience faces.
Make it clear why this problem is important and how it impacts their lives.
For example, a freelancer struggling to find new clients or a busy parent struggling to cook healthy meals.
The Solution:
Introduce your product or service as the hero, the solution to the problem.
Clearly explain how your offering works and how it addresses the specific pain points you've highlighted.
Use visuals and demonstrations to show the product or service in action.
The Benefits:
Highlight the key benefits of using your product or service.
Focus on the positive outcomes and how it improves the lives of your customers.
Use customer Testimonials or case studies to add credibility and social proof.
The Call to Action:
End with a strong call to action, prompting viewers to take the next step.
Make it clear what you want them to do (e.g., visit your website, sign up for a free trial, make a purchase).
Create a sense of urgency and excitement to encourage immediate action.
Amplify Your Product Launch with Video
Explainer videos can be valuable assets in your marketing toolkit, amplifying your efforts across various channels.
Align with Marketing Goals:
Define your objectives: Are you aiming to drive website traffic, generate leads, or increase brand awareness?
Choose video content that supports your specific marketing goals.
Distribution Channels:
Website: Embed videos on your homepage, product pages, landing pages, and blog posts.
Social Media: Share videos on platforms like YouTube, Facebook, Instagram, and LinkedIn.
Email Marketing: Include videos in your email newsletters and automated email sequences.
Paid Advertising: Use videos in your online advertising campaigns, such as Google Ads and social media ads.
Content Calendar:
Create a content calendar to plan and schedule your video content effectively.
Ensure a consistent flow of new videos to keep your audience engaged.
Data-Driven Optimization:
Track video performance metrics like watch time, click-through rates, and conversions.
Use data and analytics to identify what's working and what's not, and adjust your strategy accordingly.
Make Your Video Your Brand's Voice
Visual Consistency:
Color Palette: Use your brand's primary and secondary colors throughout the video.
Typography: Incorporate your brand's fonts for titles, subtitles, and body text.
Logo: Feature your logo prominently in the intro and outro of the video.
Brand Voice and Tone:
Narration Style: Choose a voiceover artist and narration style that aligns with your brand's personality (e.g., friendly, authoritative, humorous).
Music and Sound Effects: Select music and sound effects that complement your brand's tone and message.
Animation Style:
Choose an Animation Style that reflects your brand's aesthetic and target audience's preferences.
Consider using custom illustrations or characters that embody your brand's personality.
Brand Storytelling:
Use the explainer video to tell a Compelling Brand Story that resonates with your audience.
Highlight your brand's values, mission, and unique selling proposition.
Solve Customer Problems with Video
Identify Customer Pain Points:
Conduct thorough customer research to understand the challenges your target audience faces.
Analyze customer feedback and support tickets to identify common pain points.
Relatable Storytelling:
Create scenarios that depict your target audience struggling with their pain points.
Make the characters and situations relatable and authentic.
Show how your product or service helps them overcome these challenges.
Demonstrate Solutions:
Clearly explain how your offering addresses the specific pain points you've highlighted.
Use visuals and demonstrations to show the product or service in action.
Focus on the positive outcomes and benefits of using your solution.
Build Empathy and Trust:
Use a compassionate and understanding tone in your narration and visuals.
Show that you genuinely care about your customers' challenges and are committed to providing solutions.
Crafting Compelling Calls to Action
Your explainer video's call to action is the crucial moment where you guide viewers towards the desired action. It needs to be clear, compelling, and easy to follow.
Action-Oriented Language:
Use strong verbs that encourage immediate action, such as Get Started, Learn More, Sign Up, or Buy Now.
Avoid vague language like Click Here or Visit Our Website.
Highlight Benefits:
Emphasize what viewers stand to gain by taking action.
For example, Get your free trial today and start saving time, or Download our guide and learn how to boost your sales.
Clear Instructions:
Make it incredibly easy for viewers to follow through on your call to action.
Provide clear instructions, such as Click the button below or Visit the link in the description.
Visual Prominence:
Use a visually prominent call-to-action button or text overlay.
Make it stand out from the rest of the video content.
A/B Testing:
Experiment with different call-to-action variations to see what resonates best with your audience.
Case Study: Building Trust with Video Testimonials
Company: Airbnb
Challenge:
Airbnb, a global online marketplace for lodging, wanted to build trust and credibility among potential guests. They recognized that user-generated content, particularly Video Testimonials, could be a powerful tool for showcasing the positive experiences of their platform.
Solution:
Airbnb launched a campaign encouraging guests to share their experiences through Video Testimonials. They provided simple guidelines and tools to make it easy for guests to create and share their videos. These testimonials were then featured on the Airbnb website and social media channels.
Results:
The Video Testimonials campaign was a resounding success. Airbnb saw a 10% increase in booking inquiries and a 5% increase in overall bookings after implementing the campaign. The authentic and relatable stories shared by real guests helped to build trust and confidence in the Airbnb platform.
Key Takeaways:
Video Testimonials can be a powerful tool for building trust and credibility.
Encouraging user-generated content can create authentic and relatable stories that resonate with potential customers.
Sharing Video Testimonials on multiple channels can amplify their reach and impact.
Case Study: Building Trust with Customer Testimonials
Challenge
HubSpot, a leading marketing automation platform, wanted to increase trust and credibility among potential customers. They recognized that testimonials from existing customers could be a powerful tool for building confidence in their product.
Solution
HubSpot created a series of Video Testimonials featuring real customers sharing their positive experiences with the platform. These testimonials highlighted the benefits of using HubSpot, such as increased lead generation, improved customer engagement, and streamlined marketing processes.
Results
The Video Testimonials were highly effective in building trust and credibility. HubSpot saw a 10% increase in website traffic from viewers who watched the testimonials, and a 5% increase in lead generation. The testimonials also contributed to a higher conversion rate for HubSpot's free trial sign-ups.
Key Takeaways
Video Testimonials are a powerful tool for building trust and credibility.
By showcasing real customer experiences, HubSpot was able to demonstrate the value of their product and drive conversions.
Authenticity and transparency are key to creating effective testimonials.
Case Study: Building Trust with Customer Testimonials
Company: Airbnb
Challenge:
Airbnb, a global online marketplace for lodging, wanted to increase user trust and confidence in their platform. They recognized that potential guests often had concerns about the safety and reliability of staying in private homes.
Solution:
Airbnb implemented a strategy of showcasing Video Testimonials from real guests who had positive experiences on the platform. These testimonials featured diverse individuals sharing their personal stories and highlighting the benefits of using Airbnb.
Results:
The Video Testimonials were highly effective in building trust and credibility.
Increased booking rates: Airbnb saw a significant increase in booking rates after implementing the video testimonial strategy.
Improved user reviews: The testimonials also led to an increase in positive user reviews, further reinforcing the platform's reputation.
Key Takeaways:
By using Video Testimonials, Airbnb was able to effectively address user concerns and build trust in their platform. This case study highlights the power of authentic customer voices in driving conversions and building brand loyalty.
How small business explainer video examples are curated?
We dove deep into small business explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic small business explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to small business goals (e.g., website visits, consultations). 7.Brand Alignment Determining video alignment with small business brand message, identity, and target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, small business explainer videos 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
