Have you ever wished your message could cut through the noise and connect with your audience on a deeper level? I am excited to share what we've discovered about the transformative power of solution explainer videos. In this article, we'll explore how these videos act as a bridge, connecting your brilliant ideas with the people who need them most. Our focus today is on the remarkable impact these videos have on engagement and understanding.
This article showcases 30 attention-grabbing examples, and what we'll uncover is just how powerful these short films are in driving conversions and boosting brand awareness. Prepare to be amazed by the compelling statistics that follow.
78% of businesses are eager to make more videos in 2024.
66% of marketers believe short-form content to be the most engaging format.
57% of those who do say it's one of the most effective content types.
These stats reveal a powerful trend: short, engaging video content is not just a nice-to-have, it's a must-have. Solution explainer videos, in particular, offer a dynamic way to showcase your product's value and drive tangible results. Today, we're diving into over 30 Attention-grabbing Solution Explainer Video examples that instantly caught our eye and sparked our interest
In the digital age, where technology rapidly evolves, we all strive to keep up with the endless race. This WalkMe video beautifully portrays this challenge, emphasizing the need for a solution that makes technology work for us, not against us. We appreciate the relatable narrative, which uses powerful metaphors like a launching rocket and a world held in hand to illustrate the potential of technology and the desire for a better life.
This solution explainer video flawlessly blends insightful messaging with captivating visuals. The fast-paced animations and upbeat electronic music hold our attention, while the concise text reinforces WalkMe's ability to empower users and help leaders realize the potential of their technology.
What We Can Learn
Craft a clear narrative arc. viewers should feel the problem and the solution's impact.
2. OpenText 2D Solution Explainer Video - Showcase design aesthetics
In a world inundated with ineffective chatbots, OpenText’s Aviator emerges as a beacon of hope for efficient ITSM solutions. This Solution Explainer Video brilliantly captures the frustrations of users grappling with unhelpful chatbots, setting the stage for Aviator's introduction as the much-needed upgrade. The sleek interface, seamlessly integrated across various devices, is shown providing contextually relevant answers, showcasing the true power of generative AI.
Aviator isn't just smart; it's secure and private, ensuring your data remains safe and confidential. The video cleverly highlights the key benefits of Aviator - enhancing user experience, freeing up overloaded agents, and ultimately, cutting support costs. With its captivating visuals and concise messaging, this video inspires businesses to embrace a smarter future of customer service with Aviator.
The sheer scale of Google's network is beautifully showcased in this Solution Explainer Video, captivatingly demonstrating how their services operate globally. We love the concise bandwidth comparison, showcasing Wikipedia and the Library of Congress being transmitted in fractions of a second, truly capturing the speed. The visualization of the Jupiter and Andromeda networks adds immense value, simplifying complex infrastructure into digestible 2D animation.
This impressive infrastructure supports Google Cloud, giving users access to unparalleled performance and reliability. Diverse pathways, strategically visualized, underscore Google's network resilience and its capacity to withstand failures. This makes for a compelling example of using 2D animation to elucidate complex technical concepts.
What We Can Learn
Concisely compare your solution's speed to familiar benchmarks, creating a wow factor.
4. US Ecology Simple Solution Video - Showcase partnership benefits implicitly
A standout Solution Explainer Video, this piece expertly communicates the US Ecology and Smarter Sorting partnerships value proposition. We all appreciate how effectively it addresses the pain points of inefficient waste management through clean visuals and concise messaging. The video cleverly uses a simple spray bottle as a visual anchor, tracing its journey through different stages, emphasizing datas crucial role in informed decision-making.
The color palette, combining teal, orange, and green, not only aligns with the brands but also evokes a sense of environmental consciousness. The culminating data dashboards on the computer screen showcase the tangible impact on waste reduction and cost savings, reinforcing the solution's practicality.
What We Can Learn
Track your spray bottle's journey. it'll clarify your video's flow.
In this remarkably clear and impactful video, the complexities of data management are simplified with impressive visual storytelling. The challenges of data overload and inconsistencies are depicted through engaging animations, resonating with businesses struggling to harness data's full potential. We all witness the elegant presentation of Dun & Bradstreet's Master Data solution, offering a streamlined path to a single source of truth. This Solution Explainer Video effectively demonstrates the power of concise messaging and clean aesthetics in crafting a persuasive narrative. The overall attractiveness of the visuals is a key factor to get the message across clearly.
What We Can Learn
Prioritize clean visuals. attractive design makes complex information easily digestible.
In a world inundated with IT alerts, Moogsoft emerges as a breath of fresh air, a helping hoof amidst the digital chaos. This solution explainer video masterfully blends humor and empathy, capturing the everyday struggles of IT professionals drowning in notifications. We all feel the pain of juggling multiple tools and screens, a pain Moogsoft acknowledges and addresses. Their AI-powered platform simplifies complexity, reducing alerts by a staggering 90% and clustering the remainder into manageable situations.
Moogsoft empowers IT teams to reclaim their time and focus on the work that truly matters. The videos simple yet impactful 2D animation and vibrant colors amplify this message, showing a tangible transformation from a world of ERROR to one of GOOD. We love the clever use of the robotic cow mascot, a symbol of Moogsofts unwavering support and a gentle nudge towards a more balanced, productive work life.
What We Can Learn
Illustrate the "aha!" moment of problem-solving, creating a memorable experience.
We admire how this Back Market video masterfully leverages the intrigue of a fake phone launch to champion refurbished devices. The solution explainer video opens with the familiar buzz of a tech event, only to juxtapose it with the stark reality of e-waste, immediately hooking us. The leaked documents and influencer unboxing further fuel curiosity before revealing the twist: Back Markets campaign for sustainable tech.
This sleek video does more than just showcase Back Market; it inspires. The video makes us want to spread the message of conscious consumption. Close-ups, high-quality mockups, and bold typography spotlight the real stars refurbished iPhones. The vibrant color palette and dynamic transitions seamlessly guide us through the narrative, while the energetic soundtrack elevates the experience.
What We Can Learn
Create a surprising twist to grab attention, then smoothly reveal your solution.
The sleek, modern design of this solution explainer video immediately grabs attention, setting the stage for a powerful introduction to CareATC. We all appreciate how effectively the visuals communicate the benefits of their healthcare services. The color palette, featuring teal, orange, and purple, adds a touch of vibrancy, making the video even more appealing.
CareATC presents a seamless integration of technology, personal health, and financial well-being. The animation cleverly showcases various services, leaving us with a clear understanding of their total population health management approach. Its a compelling video that makes healthcare feel accessible and manageable.
What We Can Learn
Bright colors grab attention. viewers remember your message better.
In this Citrix DaaS explainer video, a complex technical subject transforms into an easily digestible story, thanks to the clever use of 2D animation. We all appreciate the way the video establishes a problem cloud security concerns and then seamlessly introduces Citrix DaaS as the comprehensive solution. The use of icons and graphics is exceptionally effective in simplifying complex concepts.
The minimalist approach, coupled with a vibrant blue palette, exudes professionalism and fosters visual clarity. The consistent brand colors and smooth transitions enhance the overall viewing experience, demonstrating how a solution explainer video can both educate and inspire.
What We Can Learn
A vibrant color palette and smooth transitions create a professional, memorable experience.
We love how this ManageEngine Endpoint Central video captures the overwhelming reality of IT management in the age of hybrid work. The opening scenes, with the relatable office environment and a surge of notifications, instantly resonate with IT professionals. It paints a vivid picture of the challenges they face daily. The clever visualization of cyber threats, from unpatched systems to data leaks, underscores the importance of a robust security solution like Endpoint Central.
This solution explainer video production seamlessly transitions into showcasing the intuitive interface and functionalities of ManageEngine Endpoint Central. It's a powerful display of how the software addresses these critical issues, turning those overwhelming alerts into actionable tasks. We find the 2D animation style incredibly engaging, making the complex topic of IT security accessible and even entertaining. It's an excellent example of how a short, well-crafted video can effectively communicate the value proposition of a software product.
What We Can Learn
Visually demonstrate how your software transforms chaos into control, inspiring confidence.
Boyd is a company that provides sustainable engineered material and thermal solutions for customers. They combine technologies to solve performance challenges in critical applications. The video is designed to show how innovations make products better, safer, faster, and more reliable.
Video Design - The video utilizes a combination of 3D animations, graphics, and real-world footage to illustrate the innovative approach. 3D graphics, coupled with dynamic transitions, create a compelling visual experience for viewers. This Solution Explainer effectively highlights the company's solutions and capabilities.
The video effectively communicates its objective through engaging visuals and a clear narrative. The visual design, coupled with its technical focus, creates a professional and authoritative tone. These elements combine to effectively showcase expertise and commitment to helping customers achieve their goals.
Schneider Electric explains how digital transformation can be applied to power systems. The video is designed to introduce the power of data for electrical infrastructure, buildings, and industries.
Video Design - The video uses a flat, stylized art style common for Solution Explainer Video. This design uses clean lines, bright colors, and simple animations to present the concept of digital transformation in power systems. The video uses a simple, engaging, and informative tone, and the visuals are designed to illustrate the concepts while making the video easily shareable online.
The video utilizes a visual style that is clear and simple for easy comprehension. The bold colors and simple graphics highlight the key takeaways of the video. This visual style uses a consistent color palette and easy-to-understand animations to quickly explain a potentially complex topic in a way that resonates with a large audience.
Ascendum Makina focuses on supplying mining equipment, specifically Volvo G series articulated haul trucks. This video explains one of the key features of this truck, the Hill Assist function.
Solution Explainer Video Design - This video uses bright colors, animated graphics, and visual cues to highlight the function of the Hill Assist feature. The video seamlessly transitions between images of the truck, a digital countdown, and a simple graphic that represents the Hill Assist feature. The video also has a professional tone and clear narration, which adds to the overall visual appeal.
The video starts with the host standing in front of the truck, clearly highlighting its size and capabilities. The countdown timer and the graphic of the Hill Assist feature make it easy for viewers to understand the video's topic. The visual style reinforces the simplicity and usability of the feature, explaining its activation with a single touch and a clear graphic. The video aims to communicate the convenience and benefits of the Hill Assist feature, by focusing on the ease of activation and its practicality in real-world situations. The overall tone of the video is informative and reassuring, conveying a message of safety and efficiency.
In a world increasingly aware of its environmental footprint, this solution explainer video offers a refreshing take on sustainable packaging. The animation cleverly uses a simple question mark as a springboard to explore the composting process, visualizing the journey from waste to valuable plant fertilizer. The vibrant color palette and upbeat music create a sense of optimism, underscoring the positive impact of compostable packaging.
The video is a masterful example of how complex topics can be made accessible and engaging. By showcasing the enriching effects of compost on plant life, it effectively conveys the benefits of choosing compostable options. This solution explainer video serves as a compelling case study for brands looking to promote sustainability through captivating visuals and storytelling.
What We Can Learn
Visualize your solution's process from problem to positive outcome, sparking "aha!" moments.
Data is the key to success for modern businesses, and companies need to access and analyze data from multiple sources. This is where a solution comes in, helping companies manage and optimize their data.
Video Design - The video uses a simple yet effective design style, featuring flat, modern graphics that are easy to understand and visually appealing. Clean lines, vibrant colors, and white space create a modern and professional feel. The video's design clearly communicates the value proposition of the data management solutions.
The video uses a minimalist visual approach and bright colors, making it engaging. The visual style is simple and clean, with an emphasis on the key concepts of data integration and scalability. The video highlights the importance of data in today's business world, emphasizing that data is the key to success for modern businesses.
Alation helps companies find, understand, and use their data more efficiently. This video is designed to showcase Alation's accomplishments and position it as the GOAT in the data catalog industry.
Video Design - The video uses an animated whiteboard explainer video style, featuring simple yet eye-catching graphics. It uses a blue background and orange text and graphic elements for a bold, modern look. Dynamic transitions flow from one graphic to the next, and bold text emphasizes key points.
The video uses sports icons and imagery to connect with the viewer, drawing a clear parallel between Alation's dominance in the data catalog industry and the achievements of legendary athletes. The playful and upbeat tone makes the information engaging and memorable. The video seamlessly integrates visuals and text, showcasing Alation's accomplishments with data and facts. This visual style clearly communicates the objective of the video. The bright colors, playful animation, and impactful use of sports icons effectively create a positive and engaging experience for the viewer.
Western Digital is focused on automotive storage solutions, which ensure durability and longevity. The video is designed to inform viewers about their tools and methodologies that support the automotive market and prevent expensive recalls.
Video Design - This video employs a simple and clean visual design to make a complex topic relatable. The animated style uses bright colors and a playful aesthetic, creating an Explainer Awareness Idea video. Using bold text and simple graphic elements, the video effectively explains the key concepts and benefits of Western Digital's solutions.
The video uses a combination of animation and concise narration, explaining the importance of having insights into truck performance and driver behavior. The animated illustrations and diagrams are clear and easy to understand, visually engaging the viewer and making the technical concepts easily digestible. The bright and playful colors further enhance the viewer experience, communicating a positive and approachable tone. This approachable tone, along with the clear visual elements, clearly communicates the key benefits of Western Digital's solutions, ultimately driving the viewer toward understanding their products.
HR Acuity is a solution designed to transform how employee relations issues are managed, achieving consistency, improved outcomes, and mitigating risk. This video is designed to highlight the importance of effective employee relations management.
Video Design - This Solution Explainer Video for Technology utilizes an engaging minimalist design. It incorporates simple lines and icons with a muted color palette, creating an effective visual communication. The focus is on conveying the core concepts of employee relations and the potential risks involved.
The video uses visual elements like human figures on different colored tiles and simple line animations to create a clear, concise, and engaging narrative. Bright colors, simple visuals, and minimal text highlight the issue of employee relations and the potential for major consequences for an organization. The minimalist design effectively communicates the overall tone of the video, which is serious but informative, and effectively drives the viewer towards the call to action.
We admire the way this Atlassian video instantly captures the feeling of information overload, a universal struggle we all experience in today's fast-paced world. The opening shot of swirling app icons brilliantly visualizes this chaos, immediately hooking the viewer and establishing the problem. It sets the stage for Atlas, introduced with a slick transition and vibrant visuals, to emerge as the ultimate solution. The video concisely showcases how Atlas streamlines workflows, promotes transparency, and empowers teams to stay in sync, asynchronously.
The modern, clean aesthetic and dynamic animations keep us engaged throughout, while the upbeat music perfectly complements the video's energy. This solution explainer video example demonstrates how a complex product can be effectively communicated in just under a minute, leaving a lasting impression on viewers who seek improved teamwork and organization. We love the way Atlas is positioned as the antidote to information silos, replacing outdated directories and useless meetings with a single, dynamic platform.
What We Can Learn
Keep it short and sweet; under a minute is ideal. This maintains attention.
FireMon helps security operations teams achieve security automation beyond zero-touch. This video is designed to introduce the automation solution and its four levels of security automation.
Video Design - This Solution Explainer Video for Technology employs a minimalist style that focuses on the key concepts. Isometric illustrations and animations in vibrant colors bring a dynamic feel, making the automation levels easy to understand.
The visual style creates an engaging and memorable experience for the viewer. The narrative explains the different levels of automation and how they can help to improve security posture. The overall tone is positive and informative, emphasizing the value of the approach.
The vibrant animation in this explainer video effortlessly guides us through the complexities of hiring and compliance. We all know the risks involved in selecting the right candidate, but Fit2Work addresses them head-on with a clear and compelling message. The visual metaphor of the tightrope walker sets the stage for a narrative that resonates with businesses seeking stability.
From the desktop scene cluttered with resumes to the sleek interface of the Fit2Work platform, the video showcases a transformation. The concise information delivery and the focus on tangible solutions make this a standout example. Fit2Work emerges as a trusted partner, offering a simple yet powerful way to minimize risk and ensure a confident hiring process.
What We Can Learn
Illustrate a simple solution; viewers feel empowered to act.
Datasite is a platform for investment banking designed to make deal making faster and easier. The video is designed to show how the new tools help investment bankers, by giving them greater insight into the deal lifecycle.
Video Design - The video uses colorful graphics and animation to illustrate how the platform can help investment bankers. The visual design is simple yet engaging. Animated files moving on a conveyor belt illustrate the data flow. Bright orange, white, and gray are the dominant colors, consistent with the brand colors.
The use of animation and graphics makes the video visually appealing, highlighting the key features of the product. The video's use of animation and clear visuals makes the video easy to understand and engage viewers. The video's style effectively communicates the objective of the video, which is to show how the platform can help investment bankers. This conveys a clear, fast paced and concise tone, that helps the viewer understand the benefits of the platform. The overall tone of the video is positive and optimistic, highlighting the benefits of the platform and how it can help investment bankers succeed.
This video is a fantastic example of a Solution Explainer Video for Technology. It's clean, minimal, and modern, with flat graphic elements that are both visually appealing and easy to understand. The bright color palette is bold and eye-catching, bringing a sense of energy and vitality to the video.
Video Design - The cartoon-like graphics are simple but engaging, and the animations are fluid and smooth. This style is effective at communicating the objective of the video, keeping viewers engaged with fast-paced animation, while the bright colors and simple graphics make the video easy to understand.
The overall tone is positive and optimistic, conveying the message that the technology can help oil and gas companies achieve success.
Globitex is introducing a crypto-banking solution for making easy and fast payments. This solution is designed to showcase the benefits of using a crypto-banking solution.
Video Design - The video uses a clean, minimal design style with 3D cartoonish graphics. The simplicity of the graphics makes the video easily digestible, making the video feel educational and approachable. The animation of the Bitcoin icon turning into euro bills in the wallet effectively depicts the instant EUR payments feature.
This is a great example of a Solution Explainer Video for Technology. The video is engaging and the tone is professional, appealing to the target audience of cryptocurrency enthusiasts.
MongoDB Atlas is a cloud-based database that simplifies building with data. The video is designed to introduce MongoDB Atlas and showcase how it can help businesses accelerate their data projects.
Video Design - This Solution Explainer Video uses minimal animation and clean graphics to communicate the benefits of MongoDB Atlas. The animation is simple, with a limited color palette of blue and green. The video incorporates icons and diagrams to visually represent the functionalities of the platform.
The visual style of the video emphasizes clarity and simplicity to effectively convey the message to a broad audience. The bright color palette, simple animation, and clean visuals create an engaging and informative tone. The video uses a straightforward narrative to highlight the value proposition of MongoDB Atlas, demonstrating its ease of use and the benefits it offers.
Blend is a company that makes buying a home as simple as any other online purchase. This video is designed to explain to customers how digital mortgages can make homeownership easier.
Video Design - The video utilizes a vibrant color palette, combining dark blue and teal to create a modern and engaging aesthetic. The use of simple, animated graphics makes the video easy to understand, and the overall style resembles an Solution Explainer Videoe video that utilizes an educational and approachable tone. The animated graphics convey the concept of dividends clearly and concisely, with visual cues that emphasize the key points.
The video's straightforward and informative visual style is effective at communicating the company's goal of simplifying the mortgage process. The use of simple graphics and an engaging visual style allows viewers to understand the process of dividends and how they work. The tone of the video is friendly and welcoming, creating a connection with viewers and highlighting the company's commitment to customer satisfaction.
This is a solution explainer video for marketing, designed to inform customers about the benefits of the account. It uses a simple design, featuring a blue background with white text and graphics. The graphics are clean and modern, and the video uses simple animations to make the content engaging.
Video Design - The video uses a combination of simple illustrations and text to explain the benefits of the account. This approach makes the video easy to understand for all audiences. The tone of the video is friendly and reassuring, achieved through the use of clear, concise language and the choice of illustrations.
By highlighting the safety features of the account and showcasing the ease of account opening and management, the video successfully drives the viewer towards opening an account. The overall design of the video communicates the value proposition of the account effectively.
Freshdesk is a customer support and engagement platform. The video is designed to promote the benefits of their call transcription feature.
Video Design - The video uses a bright, colorful design that is both modern and playful. It features abstract shapes and patterns, which provide a striking contrast to the dark background. The visual design is reminiscent of other Solution Explainer Videoe videos which tend to feature a simple, engaging style that is easy to understand.
The visual style of the video communicates the objective of the video by highlighting the challenges associated with sifting through endless call recordings and then showcasing how Freshdesk's call transcription feature provides a solution. The tone of the video is upbeat and playful, while remaining informative and engaging.
PagerDuty is a digital operations management platform that empowers action when seconds matter. The video is designed to highlight the importance of the platform in a fast-paced digital world.
Video Design - The video uses a minimalist design style with clean lines, bright colors, and simple animations. Green is used prominently, representing the brand's identity. The graphics are simple but effective, and the video is well-paced.
This Solution Explainer Video for SaaS creates a sense of urgency and emphasizes the importance of every second in a digital world. The tone of the video is professional and reassuring, showing the strength and reliability of the platform.
Clever Devices is an electric vehicle management solution designed to help you manage a mixed fleet of diesel and electric vehicles. It seamlessly integrates into your existing fleet management system, making the transition to electric vehicles easier than ever.
Video Design - The video uses simple, clean graphics to illustrate the idea of a mixed fleet and how EVMS can help you manage it. The video style is a Solution Explainer Video for Small Business, using clear and concise graphics to make the concept of EVMS easy to understand.
The video uses a clean and simple visual style that is easy to understand and engaging. The combination of animation and text helps to communicate the message clearly, and the use of a simple color palette keeps the video visually appealing. The tone of the video is informative and reassuring, clearly explaining the benefits of EVMS and how it can help you transition to electric vehicles.
FAQ
How can a solution explainer video help me clearly communicate the value proposition of my product or service?
Solution explainer videos effectively communicate value by visually demonstrating how a product or service solves a customer's problem, fostering understanding and connection.
What are the key components of a compelling narrative structure for a solution explainer video?
A compelling narrative typically follows a problem-solution-benefit structure, highlighting the pain point, presenting the solution, and showcasing positive outcomes.
How can I determine the optimal length for my solution explainer video based on my target audience and message?
Optimal video length depends on message complexity and audience attention span. Short videos (around 60 seconds) suit social media; longer formats (2-3 minutes) are better for websites.
What are the different animation styles (e.g., 2D, 3D, whiteboard) and how do I choose the best fit for my brand and message?
Animation styles include 2D, 3D, whiteboard, and motion graphics. The best choice depends on brand personality and message, aligning with the target audience.
What is a realistic budget for producing a professional solution explainer video that meets my quality expectations?
Realistic budgets vary based on complexity and length. Simple explainers start around $1000; complex productions range from $2000 to $6000 for a 60-second video.
How can I effectively collaborate with a video production team to ensure the final product aligns with my vision?
Effective collaboration involves regular meetings, feedback sessions, and online tools, ensuring alignment throughout the project lifecycle.
How can I leverage existing marketing materials (e.g., website copy, case studies) to develop a strong video script?
Existing marketing materials offer valuable audience and messaging insights. Leverage this information to create a compelling, brand-consistent video script.
What are some best practices for incorporating clear and concise calls-to-action within my solution explainer video?
Incorporate clear, concise calls-to-action, visually prominent within the video and at the end screen, guiding viewers towards desired actions.
How can I use a solution explainer video to enhance various stages of my sales and marketing funnel?
Explainer videos enhance sales funnels by attracting leads, educating prospects, and driving conversions. Tailor videos for each stage to maximize impact.
What are some innovative ways to distribute my solution explainer video beyond my website and social media channels?
Distribute videos strategically beyond websites and social media, considering email marketing, industry events, and paid advertising for broader reach.
How can I ensure my solution explainer video is optimized for accessibility (e.g., captions, transcripts)?
Prioritize accessibility with captions, transcripts, and audio descriptions, ensuring inclusivity and reaching a wider audience.
What is the importance of professional voiceover narration in enhancing the clarity and engagement of my video?
Professional voiceover narration adds clarity and credibility, enhancing engagement and conveying the message effectively.
How can I use visuals and animation to simplify complex information and improve audience understanding?
Visuals and animation simplify complex information, breaking it down into digestible chunks for improved audience understanding.
How can I gather and utilize viewer feedback to refine and improve future solution explainer video projects?
Gather viewer feedback through surveys, comments, and analytics to refine future projects and ensure continuous improvement.
What are some current trends and best practices in solution explainer video production that I should be aware of?
Stay informed about current trends like interactive elements, personalized videos, and data-driven storytelling for innovative and engaging content.
How to plan and optimize Solution Explainer Videos?
Understanding Motivation: "The chief source of human suffering is the lack of meaning in life." – Alfred Adler. Advids leveraged this insight for a healthcare client. Their solution explainer video focused on how their telehealth platform empowers patients to take control of their health, giving them a sense of agency and purpose. This resulted in higher patient engagement and improved health outcomes.
Actionable: Connect with viewers by aligning your message with their deeper motivations.
Embracing Change: "Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that." – Grace Hopper. Advids helped an e-commerce client overcome this resistance. Their solution explainer video demonstrated the ease and convenience of their new mobile shopping app, highlighting its benefits over traditional online shopping. This led to a surge in app downloads and mobile sales.
Actionable: Highlight the positive impact of change to overcome audience inertia.
Building Trust: "People do not buy goods and services. They buy relations, stories and magic." – Seth Godin. Advids used this principle for a non-profit client. Their solution explainer video told a compelling story of the organization's impact, showcasing real people whose lives were changed by their work. This resonated with donors, leading to a significant increase in donations.
Actionable: Foster emotional connection by sharing authentic stories and experiences.
Clarity in Communication: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." – Judie Lannon. Advids applied this to a food delivery service client. Their solution explainer video clearly communicated the brand's value proposition – speed, convenience, and variety – leading to a noticeable increase in brand awareness and order volume.
Actionable: Communicate your brand's essence clearly and concisely to resonate with your target audience.
Fostering Creativity: "Don't wait for things to be perfect before you share them with others. Show early and show often. It'll be pretty rough, but it doesn't matter." – Ed Catmull. Advids embraced this philosophy for a gaming client. By sharing early versions of their solution explainer video with target gamers, we gathered valuable feedback that helped us refine the final product, resulting in a highly engaging video that drove pre-orders.
Actionable: Embrace iterative feedback to refine your message and maximize impact.
Why Advids for Solution Explainer Video?
At Advids, we create high-quality, original Solution Explainer Videos that deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video production and what makes a Solution Explainer Video truly effective. Over 320 of these projects have been specifically focused on crafting impactful Solution Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging video content. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Solution Explainer Video Process:
Customized Solutions: We tailor each Solution Explainer Video project to perfectly reflect your brand, style, and target audience, ensuring a unique and impactful result. Collaborative Partnership: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation. We prioritize clear and open communication throughout the entire process. Strategic Storytelling: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and drive action, aligning with your specific business objectives.
Powered by Innovation:
Cutting-Edge Technology: We leverage industry-leading software and techniques to ensure your Solution Explainer Videos are visually stunning and leave a lasting impression. Creative Animation: We bring your ideas to life through dynamic and engaging animation, capturing your audience's attention and effectively communicating your message.
Ready to unlock the potential of Solution Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Solution Explainer Video?
A Solution Explainer Video is a concise and engaging video that clearly explains how your product or service solves a specific problem for your target audience. It goes beyond simply listing features; it delves into the why behind your offering, showcasing its value proposition in a compelling and easily digestible format. Think of it as your elevator pitch, transformed into a visually appealing story that captures attention, builds understanding, and compels action. For example, a software company might create a Solution Explainer Video demonstrating how their project management tool helps teams collaborate more effectively and deliver projects on time.
Solution Explainer Videos are versatile and can be used for a variety of purposes, including:
Introducing a new product or service: A video can effectively communicate the key features and benefits of your offering to a wider audience.
Explaining complex concepts: Visuals and storytelling can simplify complex technical information, making it easier for viewers to understand.
Building brand awareness: Engaging video content can help you stand out from the competition and create a memorable brand experience.
Generating leads and driving sales: By showcasing the value proposition of your product or service, you can encourage viewers to take action, such as visiting your website or signing up for a free trial.
What do top Solution Explainer Videos have in common?
Animated Explainer
- A visually appealing way
Whiteboard Animation
- A simple and effective way
Mixed Media
- A creative and engaging way
Live Action
- A realistic and relatable way
Stock Footage
- A cost-effective way
Screen Recording
- A clear and concise way
Motion Graphics
- A dynamic and impactful way
2D Animation
- A versatile and affordable way
3D Animation
- A visually stunning and immersive way
Customer Testimonials
- A trustworthy and persuasive way
Case Studies
- A data-driven and compelling way
Data Visualization
- A clear and concise way
What makes Solution Explainer Videos effective?
A captivating Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to engage viewers and leave a lasting impression.
A well-designed Solution Explainer Video is driven by a clear understanding of your target audience and their needs. It uses a compelling narrative to showcase how your product or service solves their problems and delivers tangible benefits. The video should be visually appealing, with high-quality graphics, animations, or live-action footage that captures attention and keeps viewers engaged.
Methods for creating effective Solution Explainer Videos include using a clear and concise message, focusing on the benefits of your product or service, and incorporating a strong call to action. The video should be tailored to the specific platform where it will be shared, ensuring that it is optimized for mobile viewing and has a clear and concise message.
How long should your Solution Explainer Video be?
A well-crafted Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to engage viewers and leave a lasting impression.
Ideal Length
The ideal length of a Solution Explainer Video depends on the complexity of the message and the target audience.
A shorter video, around 30-60 seconds, is ideal for capturing attention on social media platforms or for introducing a new product or service.
A longer video, up to 2-3 minutes, can be used to explain more complex concepts or to showcase a detailed case study.
Pre-Production Considerations for Determining Video Length
What is the primary goal of the video?
What is the target audience's attention span?
How complex is the message you are trying to convey?
What is the optimal length for the platform where the video will be shared?
What is the budget for video production?
What is the timeline for video production?
How much time do you have to capture the viewer's attention?
How to create Solution Explainer Videos?
A captivating Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to engage viewers and leave a lasting impression.
Crafting a Compelling Solution Explainer Video
The creation of a Solution Explainer Video involves a strategic process that begins with understanding your target audience and their needs. You need to identify the key problems your product or service solves and craft a compelling narrative that showcases its value proposition. The video should be visually appealing, with high-quality graphics, animations, or live-action footage that captures attention and keeps viewers engaged.
Methods for Creating Effective Solution Explainer Videos
Use a clear and concise message: Ensure your video's message is easy to understand and remember.
Focus on the benefits: Highlight how your product or service solves problems and improves lives.
Incorporate a strong call to action: Encourage viewers to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Tailor the video to the platform: Optimize your video for mobile viewing and ensure it's appropriate for the platform where it will be shared.
Pre-Production
Define target audience: Understand who you're trying to reach and what their needs are.
Identify key pain points: Determine the problems your product or service solves.
Develop a compelling narrative: Craft a story that showcases the value proposition of your product or service.
Choose a video style: Select a style that aligns with your brand and resonates with your target audience.
Create a storyboard: Visualize the flow of the video and plan the shots.
Production
Script writing: Write a clear and concise script that conveys your message effectively.
Voiceover recording: Hire a professional voiceover artist to bring your script to life.
Animation or live-action filming: Choose the appropriate production method based on your budget and style.
Editing and post-production: Assemble the video, add music and sound effects, and refine the final product.
Music and sound effects: Select music and sound effects that enhance the video's mood and message.
Call to action: Include a clear and concise call to action that encourages viewers to take the next step.
Optimize for different platforms: Ensure your video is optimized for mobile viewing and different platforms.
Elevate Your Product Launch With Video
In today's competitive market, a Solution Explainer Video can be your brand's differentiator. It's about showcasing your unique approach to solving customer problems.
Identify Overlooked Pain Points: Start by deeply understanding your target audience. Research their challenges and identify pain points that your competitors might be overlooking or not addressing effectively.
Highlight Unique Advantages: Clearly articulate how your solution addresses these specific pain points in a way that your competitors don't. For example, if your software offers a more intuitive user interface than competitors, visually demonstrate this advantage in your video.
Focus on Tangible Benefits: Instead of simply listing features, translate them into tangible benefits for the customer. Show how your solution saves them time, reduces costs, or improves efficiency.
By focusing on the customer's perspective and highlighting your unique value proposition, your Solution Explainer Video becomes a powerful tool for setting your business apart.
Video Strategies for Every Launch
Your Solution Explainer Video can be a versatile asset, adaptable to various formats and platforms.
Short, Engaging Feature Videos: Create bite-sized videos focusing on specific product features or benefits. These are ideal for social media platforms like Instagram or TikTok, where attention spans are short.
Customer Testimonial Videos:Build Trust and Credibility by featuring satisfied customers sharing their success stories. These longer-form videos are well-suited for your website or landing pages.
Animated Explainer Videos: Simplify complex concepts with engaging animations. These are perfect for explaining technical products or services to a broader audience.
Live-Action Videos: Add a human touch and build rapport with live-action videos featuring your team or customers. These can be used for behind-the-scenes glimpses or product demonstrations.
By diversifying your video styles and tailoring them to specific use cases, you can effectively reach a wider audience and maximize your video marketing ROI.
Amplify Your Launch Video's Reach
Your Solution Explainer Video shouldn't exist in isolation. Integrate it strategically across your marketing channels to maximize its impact.
Website Landing Pages: Embed the video on relevant Landing Pages to provide immediate context and engage visitors. For example, if you have a landing page dedicated to a specific product feature, include a video that explains that feature in detail.
Social Media Platforms: Share snippets or teasers of your video on social media to drive traffic to your website or landing pages. Create short, attention-grabbing clips optimized for each platform's format.
Email Marketing Campaigns: Include your video in email newsletters to nurture leads and move them further down the sales funnel. Personalize the email introduction to connect the video content to the recipient's specific needs.
By strategically integrating your video across multiple channels, you create a cohesive brand experience and maximize its visibility and impact.
Video Power: Boosting Product Launches
In today's digital world, capturing and retaining audience attention is crucial. Solution Explainer Videos offer a multitude of benefits:
Engagement Boost: Videos are inherently more engaging than text or static images. They Capture Attention and keep viewers interested in your message.
Improved Comprehension: Complex ideas are easily understood through visuals and storytelling. For example, a video can visually demonstrate how a software feature works, making it easier for viewers to grasp its functionality.
Elevated Customer Experience: Personalized and engaging video content enhances the overall customer experience, leaving a positive impression of your brand.
Conversion Catalyst: By clearly communicating value and incorporating compelling calls to action, Solution Explainer Videos Drive Conversions and boost sales.
Guide Customers Through Your Launch
A well-crafted Solution Explainer Video can guide potential customers through each stage of their journey with your brand.
Capture Attention with a Compelling Hook: Start by immediately addressing the viewer's pain points. For example, if your product helps busy professionals manage their time, open with a relatable scene of someone overwhelmed with tasks.
Introduce Your Solution as the Answer: Seamlessly transition to showcasing your product or service as the solution to their problem. Clearly demonstrate how it addresses the pain points highlighted in the hook.
Outline the Steps to Engagement: Provide a clear and concise overview of how to engage with your product or service. Visually demonstrate the steps involved in signing up, using the product, and achieving desired outcomes.
Conclude with a Strong Call to Action: End with a clear and compelling call to action, prompting viewers to take the next step. This could be visiting your website, signing up for a free trial, or contacting your sales team.
By aligning your video content with the customer journey, you can nurture leads effectively and increase conversion rates.
Unveiling Solutions Through Video
A Solution Explainer Video is a concise and engaging video that clearly explains how your product or service solves a specific problem for your target audience. It goes beyond simply listing features; it delves into the why behind your offering, showcasing its value proposition in a compelling and easily digestible format.
Think of it as your elevator pitch, transformed into a visually appealing story that captures attention, builds understanding, and compels action. For example, a software company might create a Solution Explainer Video demonstrating how their project management tool helps teams collaborate more effectively and deliver projects on time.
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Why Solution Videos Drive Sales
In today's competitive digital landscape, a Solution Explainer Video is essential for businesses looking to stand out and connect with their target audience.
Cut Through the Noise: With so much content vying for attention, a video can help you break through the clutter and capture your audience's interest.
Communicate Value Effectively: A video allows you to showcase your product's value proposition in a clear, concise, and engaging way, fostering deeper understanding and building trust.
Generate Leads and Drive Sales: By demonstrating how your product solves a specific problem, you can effectively nurture leads and increase conversions.
A well-crafted Solution Explainer Video can be a game-changer for your business, driving engagement, building brand awareness, and ultimately, boosting your bottom line.
Visualize Complex Tech
Visual Metaphors and analogies are powerful tools for explaining complex technical concepts in a way that everyone can understand.
Relatable Imagery: Use familiar imagery to represent abstract concepts. For example, you could explain cloud computing by showing data being stored in a physical cloud and accessed from various devices.
Analogies: Draw parallels between complex technical processes and everyday experiences. For instance, you could explain the workings of a computer network by comparing it to a transportation system with data packets acting as vehicles traveling along different routes.
Visual Storytelling: Combine metaphors and analogies with Visual Storytelling to create a compelling narrative that simplifies complex information. For example, you could use an animated story to explain how a new technology works, using relatable characters and scenarios.
By leveraging visual metaphors and analogies, you can bridge the gap between technical jargon and audience understanding, ensuring your message resonates with everyone.
Support That Sells
Exceptional customer support can be a major differentiator for your business. Showcase your Commitment to Customer Satisfaction in your Solution Explainer Video.
Demonstrate Support Channels: Visually showcase the various support channels you offer, such as email, chat, or phone. For example, you could show a screen recording of a customer initiating a live chat session and receiving a prompt response from a support agent.
Highlight Ease of Access: Emphasize how easy it is for customers to access your support resources. You could use animations to show a customer navigating your website and quickly finding the help section or contact information.
Showcase Prompt Resolution: Demonstrate how your team efficiently resolves customer issues. You could use a short scenario where a customer encounters a problem and receives a quick and effective solution from your support team.
By showcasing a seamless and responsive customer support process, you build trust and confidence with potential buyers.
Data-Driven Proof: Make Your Launch Video Powerful
Data and statistics can add credibility and impact to your Solution Explainer Video.
Visualize Data: Use visually appealing graphs, charts, or infographics to present key data points. For example, if your product helps businesses reduce costs, you could show a chart illustrating the cost savings achieved by using your solution.
Highlight Key Statistics: Emphasize impressive statistics that demonstrate the effectiveness of your product. For instance, you could mention that your software has helped businesses increase their productivity by a certain percentage.
Contextualize Data: Provide context for the data you present, explaining what it means for your target audience. For example, if you're showcasing customer satisfaction scores, explain how those scores compare to industry averages.
By effectively using data and statistics, you can provide concrete evidence of your product's value and impact.
Case Study: How Autodesk Streamlined Video Production for Better Customer Engagement
The Challenge:
Autodesk, a leading software company, wanted to improve its Video Production Workflow to create more engaging and informative content for its customers. The company faced challenges with managing multiple video projects, ensuring consistency in branding, and efficiently collaborating with internal and external teams.
The Solution:
Autodesk implemented a centralized video production platform that streamlined the entire process, from ideation to distribution. This platform provided a single source of truth for all video assets, facilitated collaboration between teams, and automated tasks like scheduling, approvals, and asset management.
The Results:
Reduced Production Time: Autodesk saw a significant reduction in video production time, with projects being completed 20% faster on average.
Improved Collaboration: The platform enabled seamless collaboration between internal teams and external vendors, leading to a more efficient and effective workflow.
Enhanced Brand Consistency: The centralized platform ensured consistent branding across all video content, strengthening the company's visual identity.
Key Takeaways:
A streamlined Video Production Workflow can significantly improve efficiency and reduce production time.
Centralized platforms facilitate collaboration and ensure brand consistency.
Investing in technology can empower businesses to create high-quality video content more effectively.
Case Study: How Autodesk Streamlined Video Production for a 30% Increase in Engagement
The Challenge:
Autodesk, a leading software company, faced a challenge in creating engaging video content for their diverse audience. Their existing video production process was slow, inefficient, and lacked a consistent brand voice.
Centralized Asset Library: A centralized library was created to store all video assets, including footage, graphics, and music. This ensured consistency and reduced the time spent searching for materials.
Template-Based Approach: Pre-designed video templates were created for different types of content, such as product demos, tutorials, and customer testimonials. This standardized the look and feel of their videos and accelerated the production process.
Collaboration Tools: Collaboration tools were integrated into the workflow, allowing teams to work together seamlessly on video projects. This facilitated communication and ensured everyone was on the same page.
The Results:
30% Increase in Video Engagement: After implementing the new workflow, Autodesk saw a 30% increase in video engagement metrics, including views, watch time, and shares.
Reduced Production Time: The streamlined process significantly reduced video production time, allowing Autodesk to create more content in a shorter timeframe.
Consistent Brand Voice: The template-based approach ensured consistency in the look and feel of their videos, strengthening their brand identity.
Key Takeaway:
By streamlining their Video Production Workflow, Autodesk was able to create more engaging content, reduce production time, and achieve a consistent brand voice. This resulted in a significant increase in video engagement and a more efficient content creation process.
Case Study: How Salesforce Used Video Onboarding to Reduce Customer Support Costs by 15%
The Challenge:
Salesforce, a leading customer relationship management (CRM) platform, wanted to improve the customer onboarding experience and reduce the number of support tickets related to product usage.
Interactive Video Tutorials: Interactive video tutorials were created to guide new users through the key features and functionalities of the platform.
Personalized Onboarding Paths: Different onboarding paths were created based on user roles and needs, ensuring a more relevant and engaging experience.
Knowledge Base Integration: The video tutorials were integrated with Salesforce's knowledge base, providing users with easy access to additional resources and support.
The Results:
15% Reduction in Customer Support Costs: After implementing the Video Onboarding Program, Salesforce saw a 15% reduction in customer support costs, as users were better equipped to navigate the platform independently.
Improved Customer Satisfaction: The interactive and personalized onboarding experience improved customer satisfaction, as users felt more confident and empowered to use the platform.
Increased Product Adoption: The video tutorials helped users understand the value of Salesforce's features, leading to increased product adoption and usage.
Key Takeaway:
By leveraging video for customer onboarding, Salesforce was able to reduce support costs, improve customer satisfaction, and increase product adoption. This demonstrates the effectiveness of video as a tool for enhancing the customer experience and driving business results.
How solution explainer video examples are curated?
We dove deep into solution explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic solution explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Problem/Solution Fit Examining how effectively the video explains the problem and its solution. 7.Clarity and Simplicity Determining how easily the target audience can understand the explanation. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, solution explainer videos 2024, n=14286 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
