30 Solution Explainer Video Examples That Boost Conversions

Imagine crafting something incredible, only to see it flop. A real kick in the teeth, right? It's like shouting in a crowded room – nobody hears you. But what if there was a megaphone? That's what a solution explainer video is for your product. It's the bridge between your brilliance and your buyer, making sure your message lands loud and clear. Just how powerful are these videos? The numbers speak for themselves.

• 78% of businesses are eager to make more videos in 2024.
• 66% of marketers believe short-form content to be the most engaging format.
• 57% of those who do say it's one of the most effective content types.

These stats reveal a powerful trend: short, engaging video content is not just a nice-to-have, it's a must-have. Solution explainer videos, in particular, offer a dynamic way to showcase your product's value and drive tangible results. Let's dive in and explore 30 Immersive Solution Explainer Video examples to unlock actionable insights and elevate your video marketing game.

1. WalkMe Animated Solution Video

In the ever-evolving digital landscape, businesses and individuals are constantly striving to keep pace. WalkMe recognizes this struggle and offers a solution: a digital adoption platform that empowers users to master technology. By streamlining workflows and enhancing productivity, WalkMe enables businesses to realize the full potential of their technology investments.

This solution explainer video brilliantly captures the essence of WalkMe's mission, using captivating 2D animation, vibrant gradients, and a fast-paced rhythm. The result is a visually stunning and highly effective message that resonates with viewers, encouraging them to embrace WalkMe as their guide in the digital race.

2. OpenText 2D Solution Explainer Video - Showcase design aesthetics

In a world inundated with ineffective chatbots, OpenText’s Aviator emerges as a beacon of hope for efficient ITSM solutions. This Solution Explainer Video brilliantly captures the frustrations of users grappling with unhelpful chatbots, setting the stage for Aviator's introduction as the much-needed upgrade. The sleek interface, seamlessly integrated across various devices, is shown providing contextually relevant answers, showcasing the true power of generative AI.

Aviator isn't just smart; it's secure and private, ensuring your data remains safe and confidential. The video cleverly highlights the key benefits of Aviator - enhancing user experience, freeing up overloaded agents, and ultimately, cutting support costs. With its captivating visuals and concise messaging, this video inspires businesses to embrace a smarter future of customer service with Aviator.

3. Google Minimal Solution Explainer Video

Ever wonder how Google delivers its services at lightning speed across the globe? This Solution Explainer Video offers a fascinating peek behind the curtain of Google's data center network. Through vibrant 2D animation and energetic music, the video transforms intricate technical details into a captivating visual narrative. We learn about the colossal scale of Google's network, handling petabytes of data per second.

The video then delves into the ingenious technologies that power this network, including the Jupiter switching fabric and Andromeda virtual network. These solutions, coupled with the robust global WAN, empower Google Cloud with unmatched resilience and low latency. It’s a compelling demonstration of technical prowess, packaged in an engaging and easily digestible format.

4. US Ecology Simple Solution Video - Showcase partnership benefits implicitly

Retailers face multiple waste management challenges, leading to inefficiency, non-compliance, and lost revenue. Smarter Sorting's Solution Explainer Video showcases how their RetailSis and TruckSis systems, powered by a Product Genome database, provide an intelligent, sustainable solution.

US Ecology partners with Smarter Sorting to transform waste management through data-driven decisions. From UPC scanning at the store to final disposal, the process is tracked, offering retailers complete waste stream visibility. Real-time data powers smarter decisions, saving time and reducing waste while prioritizing sustainability.

5. Dun & Bradstreet Minimalist Solution Video

This Dun & Bradstreet Solution Explainer Video is a masterclass in visual communication, effectively demonstrating the value proposition of master data management. The animation effortlessly walks viewers through the common data chaos faced by businesses, cleverly depicting overflowing information streams with simple, yet striking visuals. It connects with the audience by acknowledging their pain points—inconsistency and inefficiency—before introducing Dun & Bradstreet's solution.

The video's brilliance lies in its concise storytelling, swiftly transitioning from problem to solution. The animated graphics of unified data flow and the accompanying text clearly showcase the benefits of Dun & Bradstreet's platform, fostering trust and confidence in their expertise. The overall design is minimalist yet effective, leaving a lasting impression of a sophisticated solution provider.

6. Moogsoft Animated Solution Explainer Video - Build brand awareness subtly

Moogsoft is a solution that uses AI to resolve IT problems. The video is designed to highlight the company's AI tool and how it can help IT professionals.

Video Design - This Solution Explainer Video uses a playful and relatable approach, featuring a cow robot character as a humorous representation of the Moogsoft AI. The simplified animation style and bold colors create a visually engaging experience. The graphic style is clean and modern, showcasing the company's focus on innovation and technology. The video uses simple visual elements, such as an office setting and everyday situations, to connect with the intended audience.

The video's visual style effectively communicates the company's objective. The playful tone and relatable characters resonate with IT professionals, making the video engaging and relatable. The use of humor adds a positive and lighthearted tone to the video, which helps to alleviate the stress of dealing with IT problems. The visual style helps to highlight Moogsoft's unique selling proposition, showcasing the company's AI tool as a solution that can help IT professionals reclaim their time and reduce stress.

7. Back Market Visual Solution Explainer Video

Back Market is a global marketplace dedicated to promoting refurbished technology as a more sustainable and affordable alternative to buying new. The video is designed to introduce R, a new, more sustainable phone, by showcasing the environmental impact of e-waste and highlighting the need for a change.

Video Design - The video incorporates a minimalist and modern aesthetic, using a combination of text and animated graphics to convey its message. It uses a clean, white font that blends seamlessly against a black background, creating a striking contrast that immediately draws the viewer's attention. This, paired with a smooth animation of the phone, delivers a sophisticated and professional look and feel, characteristic of an Solution Explainer Video.

The video effectively uses visual elements to drive its message and call to action. It presents a compelling narrative that emphasizes the problem of e-waste, prompting viewers to consider a more sustainable solution. The use of graphics, such as the phone animation, reinforces the idea of a better way, and the clear, concise text messaging helps viewers connect with the video's message and ultimately understand the value proposition of Back Market. The video's tone is informative and persuasive, without being overly preachy or aggressive, making it easy for the audience to receive the message.

8. CareATC

CareATC is a population health management company, this video is designed to introduce employers to its tools and solutions that help keep employees healthy and save money.

Video Design - CareATC uses a bold color palette, which makes it a great Solution Explainer Video. It uses visuals that clearly represent the solutions and programs that they offer, using animated graphics to demonstrate how data and analytics are utilized to manage health. This video is an example of an engaging and informative video that uses high quality graphics and a clean, minimal style to communicate the product's value.

The video visual style is a great fit for its objective, to showcase the ability to manage health costs. The use of graphics and animations like the magnifying glass over the graph, highlighting the year-over-year results, reinforces the point of employee health assessment, highlighting the benefits of CareATC's services. The use of a minimalist design with clean lines and bright colors creates a positive and approachable tone. It ensures that the video's message is both informative and engaging.

9. Citrix Simple Solution Explainer Video

This is a video about Citrix DaaS, which is a desktop as a service solution. This video is designed to explain how Citrix DaaS can help you strengthen your security.

Video Design - This Solution Explainer Video uses a clear and simple visual style. The video uses a consistent blue color palette and simple line drawings for its graphics. The use of white space in between the icons and text allows the viewer to focus on the information being presented. The graphics are simple yet effective, drawing attention to the most important information, which are the benefits of Citrix DaaS.

The video uses a calm and informative tone of voice, presenting the information in an easy-to-understand manner. This, along with the graphics, helps establish trust and confidence in the viewer. The video is designed to inform viewers about the security benefits of Citrix DaaS, as the video illustrates all the features of Citrix DaaS, the video concludes by showing that DaaS meets the same compliance standards as on-premise solutions. This approach helps highlight the value proposition of Citrix DaaS to viewers, creating a positive impression about the solution.

10. ManageEngine

This video is a fantastic example of a Solution Explainer Video Production. It tackles the complex issue of securing a modern workforce, using a simple and clean design style with bold colors and a cartoon aesthetic. This approach makes the video engaging and accessible, even for those unfamiliar with the technical aspects of endpoint security.

Video Design - The cartoon aesthetic adds a lighthearted touch, while still emphasizing the seriousness of the issues. The animated graphics and illustrations are clear and easy to understand, visually conveying the potential security risks. This approach makes the video more approachable and helps viewers understand the need for a solution.

The video's focus on challenges emphasizes the need for a solution, making the viewers more receptive to the value of the product. The video's overall tone is one of reassurance and confidence, suggesting that the product can help IT teams address these challenges.

11. Boyd

Boyd is a company that provides sustainable engineered material and thermal solutions for customers. They combine technologies to solve performance challenges in critical applications. The video is designed to show how innovations make products better, safer, faster, and more reliable.

Video Design - The video utilizes a combination of 3D animations, graphics, and real-world footage to illustrate the innovative approach. 3D graphics, coupled with dynamic transitions, create a compelling visual experience for viewers. This Solution Explainer effectively highlights the company's solutions and capabilities.

The video effectively communicates its objective through engaging visuals and a clear narrative. The visual design, coupled with its technical focus, creates a professional and authoritative tone. These elements combine to effectively showcase expertise and commitment to helping customers achieve their goals.

12. Schneider Electric

Schneider Electric explains how digital transformation can be applied to power systems. The video is designed to introduce the power of data for electrical infrastructure, buildings, and industries.

Video Design - The video uses a flat, stylized art style common for Solution Explainer Video. This design uses clean lines, bright colors, and simple animations to present the concept of digital transformation in power systems. The video uses a simple, engaging, and informative tone, and the visuals are designed to illustrate the concepts while making the video easily shareable online.

The video utilizes a visual style that is clear and simple for easy comprehension. The bold colors and simple graphics highlight the key takeaways of the video. This visual style uses a consistent color palette and easy-to-understand animations to quickly explain a potentially complex topic in a way that resonates with a large audience.

13. Ascendum Makina

Ascendum Makina focuses on supplying mining equipment, specifically Volvo G series articulated haul trucks. This video explains one of the key features of this truck, the Hill Assist function.

Solution Explainer Video Design - This video uses bright colors, animated graphics, and visual cues to highlight the function of the Hill Assist feature. The video seamlessly transitions between images of the truck, a digital countdown, and a simple graphic that represents the Hill Assist feature. The video also has a professional tone and clear narration, which adds to the overall visual appeal.

The video starts with the host standing in front of the truck, clearly highlighting its size and capabilities. The countdown timer and the graphic of the Hill Assist feature make it easy for viewers to understand the video's topic. The visual style reinforces the simplicity and usability of the feature, explaining its activation with a single touch and a clear graphic. The video aims to communicate the convenience and benefits of the Hill Assist feature, by focusing on the ease of activation and its practicality in real-world situations. The overall tone of the video is informative and reassuring, conveying a message of safety and efficiency.

14. PepsiCo

Low battery anxiety may be a modern-day affliction, but this video reminds us that there are even more pressing concerns, like the health of our planet. This explainer video elegantly connects the dots between compostable packaging and flourishing ecosystems. The animated sequence of worms working their magic, transforming waste into rich soil, is both informative and oddly satisfying.

This solution explainer video skillfully demonstrates the power of visual storytelling. The vibrant animation, combined with the upbeat soundtrack, effectively communicates the positive impact of composting. It's a compelling call to action, encouraging viewers to consider compostable options and contribute to a more sustainable future.

15. Syncsort

Data is the key to success for modern businesses, and companies need to access and analyze data from multiple sources. This is where a solution comes in, helping companies manage and optimize their data.

Video Design - The video uses a simple yet effective design style, featuring flat, modern graphics that are easy to understand and visually appealing. Clean lines, vibrant colors, and white space create a modern and professional feel. The video's design clearly communicates the value proposition of the data management solutions.

The video uses a minimalist visual approach and bright colors, making it engaging. The visual style is simple and clean, with an emphasis on the key concepts of data integration and scalability. The video highlights the importance of data in today's business world, emphasizing that data is the key to success for modern businesses.

16. Alation

Alation helps companies find, understand, and use their data more efficiently. This video is designed to showcase Alation's accomplishments and position it as the GOAT in the data catalog industry.

Video Design - The video uses an animated whiteboard explainer video style, featuring simple yet eye-catching graphics. It uses a blue background and orange text and graphic elements for a bold, modern look. Dynamic transitions flow from one graphic to the next, and bold text emphasizes key points.

The video uses sports icons and imagery to connect with the viewer, drawing a clear parallel between Alation's dominance in the data catalog industry and the achievements of legendary athletes. The playful and upbeat tone makes the information engaging and memorable. The video seamlessly integrates visuals and text, showcasing Alation's accomplishments with data and facts. This visual style clearly communicates the objective of the video. The bright colors, playful animation, and impactful use of sports icons effectively create a positive and engaging experience for the viewer.

17. Western Digital

Western Digital is focused on automotive storage solutions, which ensure durability and longevity. The video is designed to inform viewers about their tools and methodologies that support the automotive market and prevent expensive recalls.

Video Design - This video employs a simple and clean visual design to make a complex topic relatable. The animated style uses bright colors and a playful aesthetic, creating an Explainer Awareness Idea video. Using bold text and simple graphic elements, the video effectively explains the key concepts and benefits of Western Digital's solutions.

The video uses a combination of animation and concise narration, explaining the importance of having insights into truck performance and driver behavior. The animated illustrations and diagrams are clear and easy to understand, visually engaging the viewer and making the technical concepts easily digestible. The bright and playful colors further enhance the viewer experience, communicating a positive and approachable tone. This approachable tone, along with the clear visual elements, clearly communicates the key benefits of Western Digital's solutions, ultimately driving the viewer toward understanding their products.

18. HR Acuity

HR Acuity is a solution designed to transform how employee relations issues are managed, achieving consistency, improved outcomes, and mitigating risk. This video is designed to highlight the importance of effective employee relations management.

Video Design - This Solution Explainer Video for Technology utilizes an engaging minimalist design. It incorporates simple lines and icons with a muted color palette, creating an effective visual communication. The focus is on conveying the core concepts of employee relations and the potential risks involved.

The video uses visual elements like human figures on different colored tiles and simple line animations to create a clear, concise, and engaging narrative. Bright colors, simple visuals, and minimal text highlight the issue of employee relations and the potential for major consequences for an organization. The minimalist design effectively communicates the overall tone of the video, which is serious but informative, and effectively drives the viewer towards the call to action.

19. Atlassian

Atlassian creates software for teams to work together. This video introduces a teamwork directory that helps make sense of all the different apps and projects people are working on.

Video Design - The video uses a clean and modern visual style, with bright colors and simple graphics. The video features a lot of moving and animated elements, and the entire visual design is designed to be engaging and informative. The design includes animated, colorful graphics and simple illustrations, along with a clean user interface, showcasing the platform's key features.

The video effectively communicates the objective of making teamwork easier and more transparent. The video's tone is upbeat and optimistic, reflecting a positive message of how the solution can benefit teams. The overall style of the video, through the animation, visual elements, and the voiceover, is able to bring across the message of how the product can make the entire process of team collaboration much smoother and easier. This is a great Solution Explainer Video Example that shows how to use animation to effectively communicate a complex product.

20. FireMon

FireMon helps security operations teams achieve security automation beyond zero-touch. This video is designed to introduce the automation solution and its four levels of security automation.

Video Design - This Solution Explainer Video for Technology employs a minimalist style that focuses on the key concepts. Isometric illustrations and animations in vibrant colors bring a dynamic feel, making the automation levels easy to understand.

The visual style creates an engaging and memorable experience for the viewer. The narrative explains the different levels of automation and how they can help to improve security posture. The overall tone is positive and informative, emphasizing the value of the approach.

21. Fit2work

Fit2work is a background screening service that helps businesses make informed hiring decisions, ensuring employee safety, and compliance.

Video Design - The video features a clean, modern design with bright colors, bold text, and simple, relatable animations. This Solution Explainer Video for Technology style is effective at grabbing the viewer's attention and conveying the message quickly and effectively. It is simple and engaging, making it easy for the viewer to understand the concept of background checks.

The visual style communicates the objective of the video by using a bright, cheerful color palette and a friendly tone to convey that the service is a reliable and user-friendly solution. The video highlights the risk of hiring without conducting a background check, emphasizing the importance of screening candidates. The video effectively utilizes graphics, animation, and text to convey the need for background checks, ensuring that the viewer understands the value of the service.

22. Datasite

Datasite is a platform for investment banking designed to make deal making faster and easier. The video is designed to show how the new tools help investment bankers, by giving them greater insight into the deal lifecycle.

Video Design - The video uses colorful graphics and animation to illustrate how the platform can help investment bankers. The visual design is simple yet engaging. Animated files moving on a conveyor belt illustrate the data flow. Bright orange, white, and gray are the dominant colors, consistent with the brand colors.

The use of animation and graphics makes the video visually appealing, highlighting the key features of the product. The video's use of animation and clear visuals makes the video easy to understand and engage viewers. The video's style effectively communicates the objective of the video, which is to show how the platform can help investment bankers. This conveys a clear, fast paced and concise tone, that helps the viewer understand the benefits of the platform. The overall tone of the video is positive and optimistic, highlighting the benefits of the platform and how it can help investment bankers succeed.

23. Comarch

This video is a fantastic example of a Solution Explainer Video for Technology. It's clean, minimal, and modern, with flat graphic elements that are both visually appealing and easy to understand. The bright color palette is bold and eye-catching, bringing a sense of energy and vitality to the video.

Video Design - The cartoon-like graphics are simple but engaging, and the animations are fluid and smooth. This style is effective at communicating the objective of the video, keeping viewers engaged with fast-paced animation, while the bright colors and simple graphics make the video easy to understand.

The overall tone is positive and optimistic, conveying the message that the technology can help oil and gas companies achieve success.

24. Globitex

Globitex is introducing a crypto-banking solution for making easy and fast payments. This solution is designed to showcase the benefits of using a crypto-banking solution.

Video Design - The video uses a clean, minimal design style with 3D cartoonish graphics. The simplicity of the graphics makes the video easily digestible, making the video feel educational and approachable. The animation of the Bitcoin icon turning into euro bills in the wallet effectively depicts the instant EUR payments feature.

This is a great example of a Solution Explainer Video for Technology. The video is engaging and the tone is professional, appealing to the target audience of cryptocurrency enthusiasts.

25. MongoDB

MongoDB Atlas is a cloud-based database that simplifies building with data. The video is designed to introduce MongoDB Atlas and showcase how it can help businesses accelerate their data projects.

Video Design - This Solution Explainer Video uses minimal animation and clean graphics to communicate the benefits of MongoDB Atlas. The animation is simple, with a limited color palette of blue and green. The video incorporates icons and diagrams to visually represent the functionalities of the platform.

The visual style of the video emphasizes clarity and simplicity to effectively convey the message to a broad audience. The bright color palette, simple animation, and clean visuals create an engaging and informative tone. The video uses a straightforward narrative to highlight the value proposition of MongoDB Atlas, demonstrating its ease of use and the benefits it offers.

26. Blend

Blend is a company that makes buying a home as simple as any other online purchase. This video is designed to explain to customers how digital mortgages can make homeownership easier.

Video Design - The video utilizes a vibrant color palette, combining dark blue and teal to create a modern and engaging aesthetic. The use of simple, animated graphics makes the video easy to understand, and the overall style resembles an Solution Explainer Videoe video that utilizes an educational and approachable tone. The animated graphics convey the concept of dividends clearly and concisely, with visual cues that emphasize the key points.

The video's straightforward and informative visual style is effective at communicating the company's goal of simplifying the mortgage process. The use of simple graphics and an engaging visual style allows viewers to understand the process of dividends and how they work. The tone of the video is friendly and welcoming, creating a connection with viewers and highlighting the company's commitment to customer satisfaction.

27. UOB

This is a solution explainer video for marketing, designed to inform customers about the benefits of the account. It uses a simple design, featuring a blue background with white text and graphics. The graphics are clean and modern, and the video uses simple animations to make the content engaging.

Video Design - The video uses a combination of simple illustrations and text to explain the benefits of the account. This approach makes the video easy to understand for all audiences. The tone of the video is friendly and reassuring, achieved through the use of clear, concise language and the choice of illustrations.

By highlighting the safety features of the account and showcasing the ease of account opening and management, the video successfully drives the viewer towards opening an account. The overall design of the video communicates the value proposition of the account effectively.

28. Freshdesk

Freshdesk is a customer support and engagement platform. The video is designed to promote the benefits of their call transcription feature.

Video Design - The video uses a bright, colorful design that is both modern and playful. It features abstract shapes and patterns, which provide a striking contrast to the dark background. The visual design is reminiscent of other Solution Explainer Videoe videos which tend to feature a simple, engaging style that is easy to understand.

The visual style of the video communicates the objective of the video by highlighting the challenges associated with sifting through endless call recordings and then showcasing how Freshdesk's call transcription feature provides a solution. The tone of the video is upbeat and playful, while remaining informative and engaging.

29. PagerDuty

PagerDuty is a digital operations management platform that empowers action when seconds matter. The video is designed to highlight the importance of the platform in a fast-paced digital world.

Video Design - The video uses a minimalist design style with clean lines, bright colors, and simple animations. Green is used prominently, representing the brand's identity. The graphics are simple but effective, and the video is well-paced.

This Solution Explainer Video for SaaS creates a sense of urgency and emphasizes the importance of every second in a digital world. The tone of the video is professional and reassuring, showing the strength and reliability of the platform.

30. Clever Devices

Clever Devices is an electric vehicle management solution designed to help you manage a mixed fleet of diesel and electric vehicles. It seamlessly integrates into your existing fleet management system, making the transition to electric vehicles easier than ever.

Video Design - The video uses simple, clean graphics to illustrate the idea of a mixed fleet and how EVMS can help you manage it. The video style is a Solution Explainer Video for Small Business, using clear and concise graphics to make the concept of EVMS easy to understand.

The video uses a clean and simple visual style that is easy to understand and engaging. The combination of animation and text helps to communicate the message clearly, and the use of a simple color palette keeps the video visually appealing. The tone of the video is informative and reassuring, clearly explaining the benefits of EVMS and how it can help you transition to electric vehicles.

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How to plan and optimize Solution Explainer Videos?

Understanding Motivation: "The chief source of human suffering is the lack of meaning in life." – Alfred Adler. Advids leveraged this insight for a healthcare client. Their solution explainer video focused on how their telehealth platform empowers patients to take control of their health, giving them a sense of agency and purpose. This resulted in higher patient engagement and improved health outcomes.

Actionable: Connect with viewers by aligning your message with their deeper motivations.

Embracing Change: "Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that." – Grace Hopper. Advids helped an e-commerce client overcome this resistance. Their solution explainer video demonstrated the ease and convenience of their new mobile shopping app, highlighting its benefits over traditional online shopping. This led to a surge in app downloads and mobile sales.

Actionable: Highlight the positive impact of change to overcome audience inertia.

Building Trust: "People do not buy goods and services. They buy relations, stories and magic." – Seth Godin. Advids used this principle for a non-profit client. Their solution explainer video told a compelling story of the organization's impact, showcasing real people whose lives were changed by their work. This resonated with donors, leading to a significant increase in donations.

Actionable: Foster emotional connection by sharing authentic stories and experiences.

Clarity in Communication: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." – Judie Lannon. Advids applied this to a food delivery service client. Their solution explainer video clearly communicated the brand's value proposition – speed, convenience, and variety – leading to a noticeable increase in brand awareness and order volume.

Actionable: Communicate your brand's essence clearly and concisely to resonate with your target audience.

Fostering Creativity: "Don't wait for things to be perfect before you share them with others. Show early and show often. It'll be pretty rough, but it doesn't matter." – Ed Catmull. Advids embraced this philosophy for a gaming client. By sharing early versions of their solution explainer video with target gamers, we gathered valuable feedback that helped us refine the final product, resulting in a highly engaging video that drove pre-orders.

Actionable: Embrace iterative feedback to refine your message and maximize impact.

Why Advids for Solution Explainer Video?

At Advids, we create high-quality, original Solution Explainer Videos that deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video production and what makes a Solution Explainer Video truly effective. Over 320 of these projects have been specifically focused on crafting impactful Solution Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging video content.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Solution Explainer Video Process:

Customized Solutions: We tailor each Solution Explainer Video project to perfectly reflect your brand, style, and target audience, ensuring a unique and impactful result.
Collaborative Partnership: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation. We prioritize clear and open communication throughout the entire process.
Strategic Storytelling: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and drive action, aligning with your specific business objectives.

Powered by Innovation:

Cutting-Edge Technology: We leverage industry-leading software and techniques to ensure your Solution Explainer Videos are visually stunning and leave a lasting impression.
Creative Animation: We bring your ideas to life through dynamic and engaging animation, capturing your audience's attention and effectively communicating your message.


Ready to unlock the potential of Solution Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Solution Explainer Video?

A Solution Explainer Video is a concise and engaging video that clearly explains how your product or service solves a specific problem for your target audience. It goes beyond simply listing features; it delves into the why behind your offering, showcasing its Value Proposition in a compelling and easily digestible format. Think of it as your elevator pitch, transformed into a visually appealing story that captures attention, builds understanding, and compels action. For example, a software company might create a Solution Explainer Video demonstrating how their project management tool helps teams collaborate more effectively and deliver projects on time.

Solution Explainer Videos are versatile and can be used for a variety of purposes, including:

What do top Solution Explainer Videos have in common?

What makes Solution Explainer Videos effective?

A captivating Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to Engage Viewers and leave a lasting impression.

A well-designed Solution Explainer Video is driven by a clear understanding of your target audience and their needs. It uses a compelling narrative to showcase how your product or service solves their problems and delivers tangible benefits. The video should be visually appealing, with high-quality graphics, animations, or live-action footage that captures attention and keeps viewers engaged.

Methods for creating effective Solution Explainer Videos include using a clear and concise message, focusing on the benefits of your product or service, and incorporating a strong call to action. The video should be tailored to the specific platform where it will be shared, ensuring that it is optimized for mobile viewing and has a clear and concise message.

How long should your Solution Explainer Video be?

A well-crafted Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to engage viewers and leave a lasting impression.

The ideal length of a Solution Explainer Video depends on the complexity of the message and the target audience.

Pre-Production Considerations for Determining Video Length

How to create Solution Explainer Videos?

A captivating Solution Explainer Video is a powerful tool for communicating your brand's value proposition. The effectiveness of these videos lies in their ability to engage viewers and leave a lasting impression.

The creation of a Solution Explainer Video involves a strategic process that begins with understanding your target audience and their needs. You need to identify the key problems your product or service solves and craft a compelling narrative that showcases its value proposition. The video should be visually appealing, with high-quality graphics, animations, or live-action footage that captures attention and keeps viewers engaged.

Elevate Your Product Launch With Video

In today's competitive market, a Solution Explainer Video can be your brand's differentiator. It's about showcasing your unique approach to solving customer problems.

Identify Overlooked Pain Points: Start by deeply understanding your target audience. Research their challenges and identify pain points that your competitors might be overlooking or not addressing effectively.

Highlight Unique Advantages: Clearly articulate how your solution addresses these specific pain points in a way that your competitors don't. For example, if your software offers a more intuitive user interface than competitors, visually demonstrate this advantage in your video.

Focus on Tangible Benefits: Instead of simply listing features, translate them into tangible benefits for the customer. Show how your solution saves them time, reduces costs, or improves efficiency.

By focusing on the customer's perspective and highlighting your unique value proposition, your Solution Explainer Video becomes a powerful tool for setting your business apart.

Video Strategies for Every Launch

Your Solution Explainer Video can be a versatile asset, adaptable to various formats and platforms.

• Short, Engaging Feature Videos: Create bite-sized videos focusing on specific product features or benefits. These are ideal for social media platforms like Instagram or TikTok, where attention spans are short.
• Customer Testimonial Videos: Build Trust and Credibility by featuring satisfied customers sharing their success stories. These longer-form videos are well-suited for your website or landing pages.
• Animated Explainer Videos: Simplify complex concepts with engaging animations. These are perfect for explaining technical products or services to a broader audience.
• Live-Action Videos: Add a human touch and build rapport with live-action videos featuring your team or customers. These can be used for behind-the-scenes glimpses or product demonstrations.

By diversifying your video styles and tailoring them to specific use cases, you can effectively reach a wider audience and maximize your video marketing ROI.

Amplify Your Launch Video's Reach

Your Solution Explainer Video shouldn't exist in isolation. Integrate it strategically across your marketing channels to maximize its impact.

Website Landing Pages: Embed the video on relevant Landing Pages to provide immediate context and engage visitors. For example, if you have a landing page dedicated to a specific product feature, include a video that explains that feature in detail.

Social Media Platforms: Share snippets or teasers of your video on social media to drive traffic to your website or landing pages. Create short, attention-grabbing clips optimized for each platform's format.

Email Marketing Campaigns: Include your video in email newsletters to nurture leads and move them further down the sales funnel. Personalize the email introduction to connect the video content to the recipient's specific needs.

By strategically integrating your video across multiple channels, you create a cohesive brand experience and maximize its visibility and impact.

Video Power: Boosting Product Launches

In today's digital world, capturing and retaining audience attention is crucial. Solution Explainer Videos offer a multitude of benefits:

• Engagement Boost: Videos are inherently more engaging than text or static images. They Capture Attention and keep viewers interested in your message.
• Improved Comprehension: Complex ideas are easily understood through visuals and storytelling. For example, a video can visually demonstrate how a software feature works, making it easier for viewers to grasp its functionality.
• Elevated Customer Experience: Personalized and engaging video content enhances the overall customer experience, leaving a positive impression of your brand.
• Conversion Catalyst: By clearly communicating value and incorporating compelling calls to action, Solution Explainer Videos Drive Conversions and boost sales.

Guide Customers Through Your Launch

A well-crafted Solution Explainer Video can guide potential customers through each stage of their journey with your brand.

Capture Attention with a Compelling Hook: Start by immediately addressing the viewer's pain points. For example, if your product helps busy professionals manage their time, open with a relatable scene of someone overwhelmed with tasks.

Introduce Your Solution as the Answer: Seamlessly transition to showcasing your product or service as the solution to their problem. Clearly demonstrate how it addresses the pain points highlighted in the hook.

Outline the Steps to Engagement: Provide a clear and concise overview of how to engage with your product or service. Visually demonstrate the steps involved in signing up, using the product, and achieving desired outcomes.

Conclude with a Strong Call to Action: End with a clear and compelling call to action, prompting viewers to take the next step. This could be visiting your website, signing up for a free trial, or contacting your sales team.

By aligning your video content with the customer journey, you can nurture leads effectively and increase conversion rates.

Unveiling Solutions Through Video

A Solution Explainer Video is a concise and engaging video that clearly explains how your product or service solves a specific problem for your target audience. It goes beyond simply listing features; it delves into the why behind your offering, showcasing its value proposition in a compelling and easily digestible format.

Think of it as your elevator pitch, transformed into a visually appealing story that captures attention, builds understanding, and compels action. For example, a software company might create a Solution Explainer Video demonstrating how their project management tool helps teams collaborate more effectively and deliver projects on time.

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Why Solution Videos Drive Sales

In today's competitive digital landscape, a Solution Explainer Video is essential for businesses looking to stand out and connect with their target audience.

• Cut Through the Noise: With so much content vying for attention, a video can help you break through the clutter and capture your audience's interest.
• Communicate Value Effectively: A video allows you to showcase your product's value proposition in a clear, concise, and engaging way, fostering deeper understanding and building trust.
• Generate Leads and Drive Sales: By demonstrating how your product solves a specific problem, you can effectively nurture leads and increase conversions.

A well-crafted Solution Explainer Video can be a game-changer for your business, driving engagement, building brand awareness, and ultimately, boosting your bottom line.

Visualize Complex Tech

Visual Metaphors and analogies are powerful tools for explaining complex technical concepts in a way that everyone can understand.

Relatable Imagery: Use familiar imagery to represent abstract concepts. For example, you could explain cloud computing by showing data being stored in a physical cloud and accessed from various devices.

Analogies: Draw parallels between complex technical processes and everyday experiences. For instance, you could explain the workings of a computer network by comparing it to a transportation system with data packets acting as vehicles traveling along different routes.

Visual Storytelling: Combine metaphors and analogies with Visual Storytelling to create a compelling narrative that simplifies complex information. For example, you could use an animated story to explain how a new technology works, using relatable characters and scenarios.

By leveraging visual metaphors and analogies, you can bridge the gap between technical jargon and audience understanding, ensuring your message resonates with everyone.

Support That Sells

Exceptional customer support can be a major differentiator for your business. Showcase your Commitment to Customer Satisfaction in your Solution Explainer Video.

Demonstrate Support Channels: Visually showcase the various support channels you offer, such as email, chat, or phone. For example, you could show a screen recording of a customer initiating a live chat session and receiving a prompt response from a support agent.

Highlight Ease of Access: Emphasize how easy it is for customers to access your support resources. You could use animations to show a customer navigating your website and quickly finding the help section or contact information.

Showcase Prompt Resolution: Demonstrate how your team efficiently resolves customer issues. You could use a short scenario where a customer encounters a problem and receives a quick and effective solution from your support team.

By showcasing a seamless and responsive customer support process, you build trust and confidence with potential buyers.

Data-Driven Proof: Make Your Launch Video Powerful

Data and statistics can add credibility and impact to your Solution Explainer Video.

Visualize Data: Use visually appealing graphs, charts, or infographics to present key data points. For example, if your product helps businesses reduce costs, you could show a chart illustrating the cost savings achieved by using your solution.

Highlight Key Statistics: Emphasize impressive statistics that demonstrate the effectiveness of your product. For instance, you could mention that your software has helped businesses increase their productivity by a certain percentage.

Contextualize Data: Provide context for the data you present, explaining what it means for your target audience. For example, if you're showcasing customer satisfaction scores, explain how those scores compare to industry averages.

By effectively using data and statistics, you can provide concrete evidence of your product's value and impact.

Case Study: How Autodesk Streamlined Video Production for Better Customer Engagement

The Challenge:

Autodesk, a leading software company, wanted to improve its Video Production Workflow to create more engaging and informative content for its customers. The company faced challenges with managing multiple video projects, ensuring consistency in branding, and efficiently collaborating with internal and external teams.

The Solution:

Autodesk implemented a centralized video production platform that streamlined the entire process, from ideation to distribution. This platform provided a single source of truth for all video assets, facilitated collaboration between teams, and automated tasks like scheduling, approvals, and asset management.

The Results:

• Reduced Production Time: Autodesk saw a significant reduction in video production time, with projects being completed 20% faster on average.
• Improved Collaboration: The platform enabled seamless collaboration between internal teams and external vendors, leading to a more efficient and effective workflow.
• Enhanced Brand Consistency: The centralized platform ensured consistent branding across all video content, strengthening the company's visual identity.

Key Takeaways:

• A streamlined Video Production Workflow can significantly improve efficiency and reduce production time.
• Centralized platforms facilitate collaboration and ensure brand consistency.
• Investing in technology can empower businesses to create high-quality video content more effectively.

Case Study: How Autodesk Streamlined Video Production for a 30% Increase in Engagement

The Challenge:

Autodesk, a leading software company, faced a challenge in creating engaging video content for their diverse audience. Their existing video production process was slow, inefficient, and lacked a consistent brand voice.

The Solution:

Autodesk implemented a streamlined Video Production Workflow that involved:

• Centralized Asset Library: A centralized library was created to store all video assets, including footage, graphics, and music. This ensured consistency and reduced the time spent searching for materials.
• Template-Based Approach: Pre-designed video templates were created for different types of content, such as product demos, tutorials, and customer testimonials. This standardized the look and feel of their videos and accelerated the production process.
• Collaboration Tools: Collaboration tools were integrated into the workflow, allowing teams to work together seamlessly on video projects. This facilitated communication and ensured everyone was on the same page.

The Results:

• 30% Increase in Video Engagement: After implementing the new workflow, Autodesk saw a 30% increase in video engagement metrics, including views, watch time, and shares.
• Reduced Production Time: The streamlined process significantly reduced video production time, allowing Autodesk to create more content in a shorter timeframe.
• Consistent Brand Voice: The template-based approach ensured consistency in the look and feel of their videos, strengthening their brand identity.

Key Takeaway:

By streamlining their Video Production Workflow, Autodesk was able to create more engaging content, reduce production time, and achieve a consistent brand voice. This resulted in a significant increase in video engagement and a more efficient content creation process.

Case Study: How Salesforce Used Video Onboarding to Reduce Customer Support Costs by 15%

The Challenge:

Salesforce, a leading customer relationship management (CRM) platform, wanted to improve the customer onboarding experience and reduce the number of support tickets related to product usage.

The Solution:

Salesforce implemented a Video Onboarding Program that included:

• Interactive Video Tutorials: Interactive video tutorials were created to guide new users through the key features and functionalities of the platform.
• Personalized Onboarding Paths: Different onboarding paths were created based on user roles and needs, ensuring a more relevant and engaging experience.
• Knowledge Base Integration: The video tutorials were integrated with Salesforce's knowledge base, providing users with easy access to additional resources and support.

The Results:

• 15% Reduction in Customer Support Costs: After implementing the Video Onboarding Program, Salesforce saw a 15% reduction in customer support costs, as users were better equipped to navigate the platform independently.
• Improved Customer Satisfaction: The interactive and personalized onboarding experience improved customer satisfaction, as users felt more confident and empowered to use the platform.
• Increased Product Adoption: The video tutorials helped users understand the value of Salesforce's features, leading to increased product adoption and usage.

Key Takeaway:

By leveraging video for customer onboarding, Salesforce was able to reduce support costs, improve customer satisfaction, and increase product adoption. This demonstrates the effectiveness of video as a tool for enhancing the customer experience and driving business results.

How solution explainer video examples are curated?

We dove deep into solution explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic solution explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Problem/Solution Fit Examining how effectively the video explains the problem and its solution.
7.Clarity and Simplicity Determining how easily the target audience can understand the explanation.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, solution explainer videos 2024, n=14286 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.