Effective onboarding videos are a powerful tool for driving software engagement. This article presents examples of technical product onboarding videos that illustrate this point. We'll analyze how companies use video to simplify complex software, showcasing key features through concise visual demonstrations. Let's start with the first 10 examples to see how video streamlines the onboarding process and accelerates user adoption.
Video's role in modern marketing:
YouTube's ad revenue crossed $30 billion in 2023, up from the previous year's $29.2 billion. 92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers. 76% of marketers say that video has helped them increase sales and revenue.
A positive onboarding experience is critical in the competitive world of enterprise software. This article investigates examples of successful onboarding videos, focusing on how a collection of 30 technical product onboarding video boosts user retention and minimizes the learning curve. These examples reveal how video leads to improved user satisfaction and quicker time to value. Let's uncover how these videos achieve this and discover actionable strategies you can implement right away. The next 10 examples highlight creative solutions to common onboarding challenges.
Stunning isometric animation instantly clarifies Smart WiFi's capabilities. This technical product onboarding video cleverly uses relatable scenarios—like weak signals in bedrooms—making the Digicel+ solution immediately appealing. Concise visuals effectively communicate benefits without overwhelming viewers.
The video's strength is its transformation of a complex topic into an easily digestible format. By focusing on visual storytelling and avoiding jargon, it successfully highlights Smart WiFi's key features and benefits. The smooth transitions and vibrant palette enhance the viewing experience; the "Better Together" tagline reinforces brand messaging.
Imagine effortlessly controlling all your devices with one remote! This technical product onboarding video cleverly showcases the Bravia Google TV's intuitive interface, highlighting its ease of use and streamlined design, with vibrant colors and smooth animations. Casting from mobile devices is effortlessly demonstrated, emphasizing seamless integration.
This video brilliantly showcases the Bravia remote's ability to control multiple devices, solving a common problem for tech-savvy households. The minimalist aesthetic and smooth transitions further enhance the viewing experience, making it a must-see for tech enthusiasts.
Transforming the workplace is made simple with this engaging technical product onboarding video. The crisp, modern animation dynamically illustrates the challenges and opportunities of hybrid work models, using relatable scenarios to make complex information easily digestible.
Fujitsu Work Life Shift is presented as a solution, highlighting its diverse applications across various industries. The inclusion of diverse characters and work settings adds authenticity, making the platform's accessibility and adaptability immediately apparent. This video is a strong example of how to effectively communicate a complex product's value proposition. The video is approximately 3 minutes long.
Navigating retirement options just got easier with this CAAT DBplus explainer video. The animation is simple yet immediately understandable, visually representing key concepts like guaranteed income—shown as a steady stream of coins—and market volatility. It's a concise and well-structured technical product video.
The video cleverly contrasts DBplus's security with the potential anxieties of REER investments, using visuals to highlight the benefits of a fixed income, alleviating fears. The clear comparison between the two options, coupled with the website call to action, empowers viewers to make informed decisions.
5. FloorMuffler Technical Product Onboarding Video
Silence the chaos above! This clever technical product demo video for FloorMuffler, aimed at homeowners and renters, showcases a simple solution to noisy neighbors. Using vibrant 2D animation, the step-by-step installation is clear, even for novice DIYers, and completed in minutes.
The video's strength lies in its relatable opening and the satisfying visual contrast between noise and the peaceful calm after installation. Visually stunning, it concisely highlights FloorMuffler's benefits, leaving viewers wanting to learn more and experience that quiet themselves. Visit FloorMuffler.com to learn more!
Solving complex support issues just got easier... This 2d technical product animation video showcases Freshdesk's Parent-Child ticketing feature with remarkable clarity. The clean aesthetic and instantly understandable visuals make the complex process of ticket management simple. Smooth transitions between scenes enhance the viewing experience.
The step-by-step demonstration brilliantly highlights the time-saving aspects and improved collaboration. Increased agent productivity is evident, making this a best-practice model for explainer videos.
Imagine never waiting for hot water again! This CombiSave technical product overview video cleverly uses animation to showcase wasted water and time, making the solution instantly appealing. The concise presentation of benefits, coupled with strong visuals, leaves a lasting impression.
This explainer video excels at showcasing the CombiSave valve's efficiency improvements. Visual representations of cost savings (up to £100 annually) and reduced water waste are particularly effective. The simple animation style keeps the focus on the product and its benefits, avoiding distractions.
Facing family planning decisions? This video simplifies the process with a calming, pastel-toned, minimalist animation style. The clever use of thought bubbles guides viewers through different stages of family life, making complex genetic information easily digestible. The Horizon test is clearly shown, emphasizing its ease of use and the two-week turnaround for results.
The video also highlights support from Natera's genetic counselors, addressing concerns about various genetic conditions. This reassuring element, combined with the clear explanation of genetic inheritance, makes this a great technical product guide animation video for expectant parents.
Navigating the digital transformation of banking just got easier. This concise technical product tour video uses crisp animations and data visualizations to effectively communicate the complexities of choosing the right Fintech solution. The minimalist aesthetic and bold typography ensure the message is clear and impactful for banking executives.
Deloitte Banking Suite is showcased through strategic iconography, simplifying complex concepts. Step-by-step animations highlight key features and Deloitte's guidance, making the transformation process easily digestible. The video's brevity and efficiency in conveying complex information are remarkable.
Unlocking business success starts with a solid plan. This technical product demo animation video uses dynamic visuals and a clean animation style to effectively communicate the key components of a business plan. The vibrant color palette and strategic use of 2D elements make complex information easily digestible.
LiveOak Bank's commitment to supporting businesses is powerfully demonstrated. The expanding building metaphor, combined with the clear depiction of financial planning, creates a compelling visual story that resonates with entrepreneurs. This video is a prime example of effective animation for explaining complex financial concepts.
Dramatic visuals kick off this technical product animation for software video, emphasizing the dire consequences of inaccurate drilling practices. The video effectively illustrates how drilling deviations can lead to costly delays, unexpected results, and hazardous flyrock using effective 2D animation style. Highlighting a clear necessity for precision in operations, and establishes the importance of measuring deviations from the design.
Introducing BoreTrack2 by Carlson, the video presents a unique solution for accurately measuring borehole deviations, using a gyro inertial measurement unit that doesn't rely on rods, and shows various deployment methods. Explaining user friendly software interface, emphasizing rapid data collection, analysis and visualization and ability to export data using industry standards. Showcasing how it is deployed quickly, efficiently and with wide applications across varied industry sectors.
A vibrant animation reveals compostable packaging's environmental benefits in this engaging 2d technical product walkthrough video. The clean, flat design effectively highlights the transformation of materials into fertile soil, leaving a lasting impression.
The video's focus on positive environmental impact is compelling, with the time-lapse of plant growth instantly understood. This approach makes the message memorable for environmentally conscious consumers.
13. PacketLight Technical Product Onboarding Video
Experience the future of high-capacity networking! This dynamic video expertly showcases 400G solutions, using sleek animations and impactful graphics to illustrate complex technology. A key benefit is the interoperable ecosystem, reducing vendor lock-in and simplifying deployment. This is a superb technical product video onboarding.
The video clearly demonstrates a 20% cost reduction, while highlighting the benefits of increased capacity and 24/7 expert support via phone and email. The use of dynamic animations and impactful graphics, such as a rocket symbolizing speed, makes the information engaging and easy to understand.
Stunning visuals and a captivating pace define this video. Pastel hues and dynamic animation, including kinetic typography, immediately grab attention, creating a visually stunning introduction. The concise approach effectively conveys complex information, making it a great example of onboarding for technical product video.
Clever use of abstract shapes and icons, combined with high-quality lifestyle shots of product mockups, communicates the core message without overwhelming the viewer. The brisk pacing mirrors modern marketing, while the clean, modern design keeps the focus sharp. This results in a highly engaging and impactful viewing experience.
Stunning visuals instantly reveal the power of data analysis in this motion technical product video. The video cleverly uses smooth, flowing 2D animations tracing natural curves—rivers, waves, canyons—to visually represent market volatility, making complex data concepts instantly accessible to energy market professionals.
This innovative approach, combined with clean, modern graphics and a concise voiceover, effectively communicates the Possibility Curves platform's ability to analyze and interpret data for faster, more informed trading decisions. The strategic use of real-world footage alongside data visualizations creates a compelling narrative, making the abstract concepts of market analysis tangible and relatable.
Unlocking global markets just got easier! This explainer technical product tour video ingeniously uses smooth 2D animation to showcase Amazon Global Selling's GEO tool. The bright, modern visuals effectively communicate the complexities of international e-commerce, highlighting data-driven insights.
GEO helps businesses identify high-potential products and markets. The video's concise nature and clear messaging make a compelling case study in presenting complex information engagingly. Its focus on the challenges and solutions of global online selling makes it highly effective in driving conversions.
Experience the power of concise communication in this expertly crafted product demonstration. The 3D model's meticulous detail, showcasing ports and sensors with clarity, impresses viewers immediately. This approach makes complex information immediately understandable for the target audience.
A smooth, controlled rotation provides a comprehensive view of the device's form factor, enhancing understanding without overwhelming the viewer. The minimalist aesthetic, with its strategic use of color accents, ensures the focus remains solely on the product's functionality and design, resulting in a highly effective learning experience.
A visually stunning animated journey into sustainable energy solutions, GE's video is a fantastic technical product video guide. The smooth, dynamic 2D animation effectively communicates complex information in under 40 seconds, showcasing the urgency of climate change and GE's commitment to a balanced energy future.
The video's clever use of visuals, from the animated globe to the cupped hands symbolizing partnership, concisely conveys the importance of collaboration and innovation. It inspires viewers to support GE's initiatives, leaving a lasting impression of progress and hope. A must-see for anyone interested in sustainable energy solutions.
Imagine effortlessly navigating complex software! Compass, a minimal technical product guide video, dynamically depicts the challenges of distributed systems using animated pathways. This visual approach, combined with clear UI demonstrations of its dependency visualization (list and map views), makes even intricate concepts instantly understandable. The timeline view's customizable deployment, incident, and alert tracking further enhances its appeal.
Compass's strength lies in simplifying complex information. The video successfully conveys its value proposition without jargon, showcasing how it improves team productivity through enhanced dependency understanding and customizable developer experiences.
20. Function Point Technical Product Onboarding Video
Overwhelmed by inefficient agency workflows? This explainer technical product video showcases Function Point, a single workflow platform streamlining operations. The vibrant animation and clear interface demos are instantly understandable, making complex features easily grasped.
Function Point's effectiveness is powerfully demonstrated: growth charts illustrate profitability, and a global map highlights its use by over 500 agencies. The video cleverly uses a whimsical unicorn mascot to lighten the tone, driving a strong call to action for a personalized demo and workflow evaluation.
Unlocking business growth has never been easier. This Fundbox video expertly demonstrates its revolving line of credit, using concise animation to highlight the simple two-step application and intuitive interface. This technical product how-to video is a seamless user experience.
The video's upward-trending graphics and building imagery powerfully symbolize business success, while clearly showing transparency and credit limit replenishment. The call to action encourages immediate engagement, making it an exceptional model for financial product marketing.
Navigating global tax complexities just got easier! This concise, technical product for onboarding video expertly explains OECD's Pillar Two using clear visuals and data visualizations, including insightful bar and line graphs. The video's strength lies in its ability to translate complex information into easily digestible segments.
PwC's Pillar Two Engine is showcased effectively, highlighting its user-friendly interface and the power of graph technology for data analysis. The clear call to action encourages viewers to learn more, making it ideal for executives and tax professionals alike. It's a great example of making complex tax regulations engaging.
Experience the future of vacuum technology with the Busch R 5 PLUS. Isometric animation and a minimalist, high-impact visual style showcase the pump's internal workings, immediately communicating sophisticated engineering. The exploded view, combined with clear visuals, makes complex technology easily understandable.
Highlighting the ability to reduce energy costs by X% through extended maintenance intervals cleverly positions the pump as a smart investment. This onboarding technical product video's concise aesthetic and clear representation of key features make it a compelling example of effective product communication. Request a demo today!
Imagine a video that seamlessly blends clear messaging with engaging visuals. This Panasonic video masterfully utilizes smooth, engaging 2D animation to explain a complex topic, making it a highly accessible "video onboarding technical product". The concise narration and strategic use of visual metaphors, like the circle representing unity, cleverly reinforce the message.
The app interface highlights key safety features, while diverse characters create immediate relatability. The clear call to action encourages viewers to take positive steps, making this a great example of impactful communication.
25. ManageEngine Technical Product Onboarding Video
This 28-second video expertly demystifies UBEA. The clever use of animation clearly illustrates complex concepts, making this a superb technical product tour video example. Relatable scenarios of employee misuse immediately grab attention, showcasing the product's value proposition; upward trending graphs effectively visualize increasing risk.
The video's strength lies in its visual clarity. A minimalist, light blue background with vibrant accent colors makes the information easily digestible, even for those unfamiliar with UBEA. The fast pace keeps viewers engaged without sacrificing understanding, a model for effective technical communication, appealing to both IT professionals and business leaders.
Effortless security and access are made vivid in this technical product animation video demonstrating ASSA ABLOY's flexible student housing solutions. Multiple access options, including phone unlocks, smart cards, fobs, and wristbands, are showcased with clarity. The animation beautifully highlights the seamless convenience and flexibility, showcasing the product features, its ease of use.
This detailed animation visualizes the student's day, moving through different locations on campus with each access point secured with the ASSA ABLOY system. Such an integrated system demonstrates great control on who goes where and when creating a supportive environment for students and staff. The solutions presented are ideal for university administrators seeking a secure and manageable system.
A refreshing approach to weight-loss marketing! This concise, minute-long video cleverly uses 2D animation to communicate complex information about Plexus Slim. It's a visually engaging and informative approach, avoiding overwhelming viewers with excessive detail. The minimalist style with pops of color is both appealing and memorable.
This technical product demonstration video uses relatable scenarios and visually appealing graphics to showcase Plexus Slim's benefits. The focus on satiety and healthy glucose metabolism, combined with a clear depiction of the product, makes it a compelling advertisement. Viewers are left wanting to learn more.
Experience the frustration of low battery anxiety, hilariously depicted in this animated technical product video. The humorous support group scene, coupled with clean 2D animation and strategic use of color, immediately grabs attention. Smooth transitions between scenes keep the pace engaging.
The LG V60 ThinQ 5G dual screen is showcased as the solution, with a highly effective demonstration of its multitasking capabilities. The video's concise visuals and clear messaging effectively communicate the product's benefits, a highly effective marketing strategy.
Imagine opening a bank account from your couch—this technical product tutorial video makes it a reality. DigiBank's seamless account opening process, intuitively navigated through clear visuals, from ID verification to biometric card activation, is compelling. The video masterfully presents the convenience and security features of the DigiBank app and its innovative biometric card.
This engaging explainer video excels at highlighting the benefits of modern banking technology, using clean, modern animation. The step-by-step demonstration of the DigiBank app and biometric card functionality is compelling, inspiring viewers to explore similar solutions.
FAQ
How can technical product onboarding videos improve user engagement?
Onboarding videos improve user engagement by simplifying complex information, visually demonstrating key features, and guiding users through the product, leading to increased product adoption and reduced user frustration.
What makes a product demo video successful for technical users?
A successful product demo for technical users focuses on functionality and problem-solving. Clear visuals, concise explanations, and interactive elements are essential for conveying technical information effectively.
How do I craft a compelling onboarding narrative?
A compelling onboarding narrative focuses on the user's journey and highlights the product's value proposition while proactively addressing potential challenges.
What content should a welcome video include to set up new users for success?
A welcome video should include a product introduction, key benefits overview, platform navigation guide, and essential feature highlights to set up new users for success.
How can video simplify my product's complex technical processes?
Video simplifies complex technical processes by visually demonstrating each step, making it easier for users to understand and follow instructions, leading to improved user comprehension and reduced support inquiries.
How can animation clarify technical concepts in onboarding?
Animation clarifies technical concepts by visually representing abstract ideas, making them more concrete and easier to grasp, improving user understanding and knowledge retention.
What's the ideal length for a technical onboarding video?
The ideal length for a technical onboarding video is typically under five minutes, balancing comprehensive information with user attention spans. Longer videos can be broken down into smaller, focused segments.
How do I make technical onboarding videos engaging?
Engaging technical onboarding videos utilize dynamic visuals, clear narration, a conversational tone, interactive elements, and real-world examples to maintain user interest and promote active learning.
How can I visually guide users through complex setup steps?
Visually guide users through complex setup steps using screen recordings with clear on-screen instructions, animations, and visual cues, simplifying the process and reducing setup time.
What are screen recording best practices for technical tutorials?
Screen recording best practices include capturing high-quality video and audio, providing clear and concise narration, highlighting key actions on-screen, and using visual aids like arrows and zoom effects.
Why use a professional voiceover for technical explanations?
A professional voiceover enhances credibility, clarity, and engagement in technical explanations, improving user comprehension and creating a more professional feel.
How can video proactively address user challenges?
Video proactively addresses user challenges by anticipating common questions and providing visual solutions, reducing support tickets and improving user satisfaction.
How can I repurpose existing content for technical onboarding?
Repurposing existing content like user manuals, presentations, and training materials into engaging videos maximizes resource utilization and provides a consistent onboarding experience.
How does video fit into a comprehensive onboarding strategy?
Video integrates into a comprehensive onboarding strategy by providing a visual and engaging introduction, complementing written materials, interactive tutorials, and in-person training.
What video techniques do SaaS companies use for effective onboarding?
Effective SaaS onboarding videos showcase key features, demonstrate workflows, provide personalized tutorials, and highlight integration options, driving user engagement and product adoption. Typical pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with turnaround times varying based on project scope.
How to plan and optimize Technical Product Onboarding Videos?
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Patrick McNeil. Advids used this insight to create personalized onboarding videos for a healthcare client, segmenting their audience by role and experience level. This resulted in a 15% increase in user engagement and a 10% decrease in churn.
Actionable: Tailor messaging to specific user segments for maximum impact.
Emotional Connection: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids leveraged storytelling for a cybersecurity client, creating an onboarding video that highlighted the human impact of data breaches. This resonated deeply with viewers, leading to a 25% increase in trial sign-ups.
Actionable: Connect with viewers emotionally through compelling narratives.
Clear Communication: "Content is king, but clarity is queen." - Billy Bean. Advids embraced this philosophy for an e-commerce client, creating concise and jargon-free onboarding videos. This led to a 10% improvement in product understanding and a 5% increase in sales conversions.
Actionable: Communicate clearly and concisely to avoid user confusion.
Continuous Improvement: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey. Advids implemented this for a manufacturing client, regularly analyzing video performance data and iterating on their onboarding videos. This resulted in a steady 5% monthly increase in user activation rates.
Actionable: Continuously analyze and optimize videos based on performance data.
Value-Driven Approach: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids applied this principle for a non-profit client, creating an onboarding video that emphasized their mission and impact. This resonated with donors, leading to a 20% increase in donations.
Actionable: Communicate the value proposition clearly to resonate with the audience.
Why Advids for Technical Product Onboarding Video?
At Advids, we create compelling Technical Product Onboarding Videos that simplify complex concepts and drive user engagement. Our blend of creative storytelling, technical expertise, and proven success helps businesses like yours achieve measurable results.
Transforming Complexity into Clarity:
Customized Technical Product Onboarding Video Solutions: We tailor each video to your specific product, target audience, and desired outcome, whether it's explainer videos, tutorials, or interactive walkthroughs. Creative Storytelling Through Animation: Our team crafts engaging narratives that simplify complex technical information, making it easy for users to understand and retain. Cutting-Edge Technical Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and leave a lasting impression.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Technical Product Onboarding Videos effective. We've successfully completed between 185 and 470 Technical Product Onboarding Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life. Strategic Communication: We prioritize clear and open communication to understand your needs, target audience, and brand identity, resulting in impactful Technical Product Onboarding Videos.
Ready to unlock the potential of Technical Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Technical Product Onboarding Video?
A technical product onboarding video is a guided tour through the intricacies of using a technical product. It goes beyond simply listing features, instead focusing on demonstrating how to use those features effectively. For example, instead of just stating that a software has a reporting feature, a video would show users how to generate reports, customize them, and analyze the data. These videos often provide step-by-step instructions, visual aids, and real-world examples to make the learning process easier. They might use screen recordings to show users exactly how to navigate the product interface, or animations to explain complex concepts in a visually engaging way. By addressing common user questions and pain points, technical product onboarding videos empower users to get the most out of the product and reduce the need for extensive customer support.
Technical product onboarding videos can be used in a variety of ways, such as introducing new features, explaining complex workflows, or providing troubleshooting guidance. They can be integrated into a company's website, support center, or marketing materials to reach a wider audience. By providing users with the knowledge and skills they need to succeed with a product, these videos can improve user satisfaction, reduce churn, and ultimately, drive product adoption.
What do top Technical Product Onboarding Videos have in common?
Mastering technical product onboarding videos requires focusing on clear communication and user-centric design to ensure effective product adoption.
Ideal User Profile - Tailor the video's language and complexity to your audience's technical expertise. Use personas to guide content.
Structured Narrative - Employ a clear beginning, middle, and end, using transitions to guide the viewer. Use chapter markers for easy navigation.
Problem-Solution Focus - Emphasize the pain points your product addresses and showcase the solution's impact. Use before-and-after scenarios.
Intuitive User Guidance - Use clear visual cues and annotations to highlight important steps. Use interactive elements if possible.
Key Feature Emphasis - Prioritize features that deliver the most value and address common user needs. Use micro-interactions to highlight key features.
Engaging Screencasts - Use high-resolution recordings with clear audio and concise editing. Show, don't just tell.
Compelling Visuals - Use visuals to simplify complex concepts and create an emotional connection. Use infographics and animations strategically.
Practical Application - Show the product in action within realistic scenarios. Use case studies to demonstrate real-world impact.
Performance Metrics - Present data visually using charts and graphs to highlight key improvements. Focus on quantifiable results.
Authentic Feedback - Feature short, impactful testimonials from satisfied users. Show diverse user perspectives.
What makes Technical Product Onboarding Video effective?
A comprehensive approach is essential to create effective technical product onboarding videos. The design process begins with an empathetic understanding of the target audience and their technical proficiency, tailoring videos to specific user roles with content reflecting their unique needs and skill levels. Videos should address specific pain points, such as complex API integrations, intricate data visualizations, or non-intuitive command-line interfaces, and provide clear solutions that directly support user goals.
Methods for creating effective videos aim to deconstruct complex processes into manageable steps, making the learning process enjoyable. Employing short, focused segments allows for easier knowledge retention and allows users to revisit specific sections as needed. Videos should be visually appealing through strategic use of visual cues, such as annotations, callouts, and motion graphics, to highlight key features and actions.
Each step should include clear visual demonstrations and concise verbal instructions, minimizing cognitive load. They should provide clear, concise instructions, actionable steps, and a clear, concise call to action that directly links to the next step in the user journey, such as accessing support documentation or starting a trial. Effective videos leverage storytelling to weave a narrative that showcases the products value proposition and how it solves the users specific problem.
Thorough user testing with diverse user groups should inform design decisions, ensuring accessibility and usability. Consider using various video formats, such as screen recordings, animated explainer videos, or live-action demonstrations, and interactive elements, such as quizzes or embedded knowledge checks, to enhance engagement and knowledge retention. Measure the effectiveness of the video by tracking key metrics, such as completion rates, user engagement, and task completion times. This multifaceted approach ensures that users can easily grasp the products functionality and achieve their desired outcomes.
How long should your Technical Product Onboarding Video be?
Optimize technical product onboarding video length for maximum impact by aligning video type, content, and target audience stage.
Pre-production Considerations for Determining Video Length:
What's the onboarding video's core message?
Who is the ideal user for this video?
Which features need showcasing?
How intuitive is the product's UI?
What platform will host the video?
What's the video's call to action?
What style best suits the product?
Technical product onboarding video length guide
Technical Product Onboarding Types
Video Length
Use Case
Funnel
Screen Recording
1-2 minutes
Quickly showcases software functionality, ideal for step-by-step guides Uses clear visual cues and concise narration
Awareness/Consideration
Animated Explainer
45-60 seconds
Simplifies complex concepts, ideal for introducing core features Uses engaging visuals and clear explanations
Awareness/Consideration
Product Walkthrough
1-2 minutes
Guides users through key features and workflows, highlighting benefits Uses clear on-screen text and voiceover
Consideration/Conversion
Tutorial Video
1.5-2.5 minutes
Provides in-depth instructions on specific features, addressing common issues Uses multiple visual styles, including screen recordings and close-ups
Conversion/Retention
Live Action Demo
30-60 seconds
Demonstrates product usage in a real-world scenario, building trust Uses a friendly presenter and engaging visuals
Consideration/Conversion
How to create Technical Product Onboarding Videos?
Craft compelling technical product onboarding videos that resonate with your audience and drive significant product adoption. Mastering the pre-production and production phases is key to success.
* Audience Definition - Deeply understanding user personas ensures the video resonates, addressing specific needs and pain points effectively.
Feature Selection - Prioritize features offering the most value, creating a focused narrative that avoids information overload.
Script Development - Employ a clear, concise script with a logical flow, using simple language and avoiding jargon.
Visual Style Choice - A consistent visual style builds brand recognition and enhances viewer engagement and memorability.
Storyboarding - Visualizing the video's structure before filming prevents costly reshoots and ensures a smooth, coherent narrative.
Resource Gathering - Efficient resource management ensures timely completion and avoids production delays.
Video Filming - High-quality visuals and clear demonstrations enhance understanding and increase viewer engagement.
Video Editing - Strategic editing creates a fast-paced, engaging experience, maximizing viewer retention and comprehension.
CTA Addition - A compelling CTA encourages viewers to take the desired action, driving conversions and product adoption.
Performance Tracking - Analyzing data allows for iterative improvements, optimizing the video for maximum impact and ROI.
Creating a Compelling Onboarding Video Script
Crafting a compelling onboarding video script is crucial for effective product adoption. A well-written script guides your visuals, ensures clarity, and keeps viewers engaged. Let's explore key steps to create a script that converts viewers into active users. Think of your script as the blueprint for a successful onboarding experience. It's where we translate product features into a compelling narrative that resonates with our target audience.
Remember those saas onboarding video examples and enterprise software onboarding video examples we discussed? They're great resources for inspiration. Now, let's focus on building our own engaging script.
Define your audience and their needs. A script tailored to beginners will differ significantly from one designed for experienced users. Understanding your audience's technical level is key to crafting a script that resonates.
Highlight benefits, not just features. Instead of simply listing features, showcase how they solve user pain points and improve their workflows. Think about the "why" behind each feature.
Keep it concise and engaging. No one wants to watch a lengthy, jargon-filled onboarding video. Get to the point quickly, use clear language, and maintain a conversational tone. Think of those impactful product demo video Examples.
Include a clear call to action. What do you want viewers to do after watching the video? Guide them with a clear and compelling call to action, whether it's starting a free trial or exploring more resources. Look at Best Practice Onboarding Videos for inspiration.
By following these steps, we can create a script that effectively communicates our product's value and encourages viewers to take the next step. A strong script is the foundation of a successful onboarding video, setting the stage for increased product adoption and user satisfaction.
The Importance of Storytelling in Onboarding Videos
We've explored technical product onboarding video examples, but let's face it: features alone don't captivate. The magic lies in storytelling. It's the art of transforming dry technical information into a compelling narrative that resonates with users. Think of it as weaving a thread of human connection through the onboarding process, making it memorable and engaging. A well-crafted story can simplify complex concepts, making them easier to grasp and retain.
Storytelling isn't just about entertainment; it's about driving product adoption. By showcasing your product's value within a relatable narrative, you create a powerful connection with your audience. Consider how product onboarding video animation examples can bring this to life, adding a layer of visual engagement that amplifies your message.
A compelling narrative captures attention. Instead of passively absorbing information, viewers become active participants in the story, eager to see how it unfolds.
Stories provide context. By demonstrating your product's application in real-world scenarios, you showcase its practical value and address user pain points directly. This is where technical product onboarding video examples become invaluable, offering concrete illustrations of effective storytelling.
Storytelling enhances retention. By associating features with memorable characters and scenarios, you create lasting impressions that improve information recall.
A strong narrative leads to a more compelling call to action. By guiding viewers through a story, you naturally lead them towards the desired outcome, whether it's starting a free trial or exploring more resources. High-quality Onboarding video production Examples demonstrate this principle in action.
Storytelling isn't just a nice-to-have; it's a must-have for effective technical product onboarding. By leveraging the power of narrative, we can transform a routine process into an engaging experience that fosters deeper user connection and drives product adoption. Explainer Videos for Software, for instance, can greatly benefit from this approach, making complex information more accessible and engaging.
Choosing the Right Onboarding Video Style
Having explored the technical aspects of creating onboarding videos, let's now delve into the art of choosing the right style. The style you select significantly impacts how users perceive your product and their overall onboarding experience. A well-chosen style can transform a simple product demonstration into a captivating narrative that resonates with your audience.
Consider your audience's technical expertise and the complexity of your product. For beginners or products with intricate features, explainer video onboarding examples and Technical product tutorials might be ideal for breaking down complex concepts into digestible chunks. Conversely, if your target audience is tech-savvy and your product is relatively straightforward, a concise screen recording or live-action demo might suffice. Remember, the goal is to provide value and guidance without overwhelming the user. When searching for software onboarding video examples, look for those that effectively demonstrate key features while keeping the user engaged.
Software Training Video Examples can be incredibly helpful for more in-depth training on specific features or workflows.
Match your video style to the user's journey. Early-stage onboarding requires different approaches than later stages. Think about where your video fits within the overall user experience.
Explore various formats. From animated explainers to live-action demos, each format offers unique strengths. Consider which best suits your product and target audience.
Prioritize clarity and conciseness. Regardless of the style you choose, keep your message clear, concise, and jargon-free. Respect your audience's time and attention span.
Maintain visual consistency with your brand. A consistent visual style reinforces brand recognition and creates a cohesive user experience.
By carefully considering these factors, you can choose a video style that effectively communicates your product's value and guides users towards successful adoption. A well-crafted onboarding video is an investment in user satisfaction and long-term product success.
How technical product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to technical onboarding, focusing on next steps within the product. 7.Brand Alignment Determining video alignment with brand message, identity, and technical product documentation. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, technical product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
