Imagine this a picture paints a thousand words, but an animated video paints a thousand stories. Tired of your marketing messages fading into the background noise? There's a smarter way to connect – animated informational videos. They transform dry facts into compelling narratives that grab attention and get results. It's not magic, it's smart communication and the proof, as they say, is in the pudding. Let's dive into the data that reveals the power of this dynamic medium.

• Video streaming is estimated to account for 91% of global internet traffic by 2024.
• Viewers watch 1 billion hours of YouTube videos per day on their TVs.
• People watch 2 billion videos on Twitter daily.

These staggering statistics highlight the undeniable power of video in today's digital landscape. Animated informational videos, in particular, offer a unique blend of entertainment and education, making them incredibly effective for capturing and retaining audience attention. Let's dive in and explore 30 Captivating Animated Informational Video examples to unlock actionable insights and elevate your video marketing game.

1. PointClickCare Simple Animated Explainer Video

This animated informational video showcases Harmony by PointClickCare, a platform designed for hospital case managers. It cleverly uses visual metaphors, such as connected hospital buildings, to represent the seamless data exchange it facilitates. The vibrant green background and minimalist animation style creates a modern and engaging aesthetic.

The video effectively communicates the challenges of care coordination and how Harmony solves them. By streamlining information sharing and providing timely data, the platform empowers case managers to build and manage high-performance care networks. The upbeat music and concise messaging make the video memorable and informative.

2. Avast Animated Information Video

Avast Business, with its animated informational video, demonstrates how to effectively communicate complex technical information in a concise and engaging manner. The visuals, featuring sleek isometric designs and dynamic 2D animation, seamlessly illustrate the perils of poor patch management.

The narrative follows a clear problem-solution-benefit structure, driving home the message of Avast Patch Management’s value. The video's rapid pace and modern aesthetic, coupled with an upbeat soundtrack, makes it an inspiring example for businesses looking to elevate their video marketing game.

3. LexisNexis Animated Data Visualization Video

Decision-making can feel overwhelming in today’s data-saturated world. This animated informational video captures that sentiment perfectly, using engaging visuals to represent the constant influx of information. Nexis understands the challenge.

The video transitions seamlessly from depicting the frustration of navigating paywalls and irrelevant results to showcasing the power of Nexis’s streamlined platform. The clever use of 2D animation and upbeat music maintains a positive tone, emphasizing the confidence Nexis provides. This approach effectively differentiates the product from traditional search methods, making it an attractive solution for efficient and informed decision-making.

4. WalkMe Animated Informational Video

This Animated Informational Video showcases WalkMe's commitment to simplifying digital adoption. The opening visuals of the pinky promise, symbolizing a commitment to a better future with technology, are both striking and captivating. The use of software window mockups creatively conveys the ease of use and increased productivity promised by WalkMe.

Furthermore, the rocket launch and expanding earth imagery effectively communicate the vast potential and global impact of the Digital Adoption Platform. The video’s fast pace, modern design, and electronic music combine to create a compelling and engaging experience that leaves viewers eager to learn more.

5. Western Digital Minimal Animated Explainer Video

In a compelling Animated Informational Video, Western Digital effectively addresses the growing data storage demands of connected vehicles. The clever use of 2D and isometric animation, combined with a dynamic visual narrative, makes complex concepts accessible and engaging. By showcasing their tools for real-time workload analysis, Western Digital positions themselves as a key player in enabling safer and more reliable automotive systems.

The video's artistic approach is particularly noteworthy. The futuristic electronic music and vibrant color palette create an atmosphere of innovation and technological advancement. Western Digital demonstrates how a seemingly dry topic like data storage can be transformed into a visually captivating and informative experience. This is an excellent example of how animation can elevate a product demonstration.

6. Ateme 2D Animated Informational Video

Ateme+ is a software as a service solution that simplifies the process of delivering high-quality video content to viewers. The video is designed to showcase the benefits of this solution and highlight how it helps companies captivate their audience.

Video Design - This informational video uses a simple, clean, and engaging design style. The graphics are clear and easy to understand, with a focus on bright color palettes and minimal text. The use of bright colors, particularly blue, green, and orange, helps to create a positive and energetic tone, making the video appealing and attention-grabbing. Simple visuals, like the animated globe, rocket, and lines, help viewers visualize the global reach and streamlined processes of Ateme+.

The video effectively communicates the value proposition of Ateme+ by using a simple, easy-to-understand narrative. It illustrates how Ateme+ streamlines operations, provides a global presence, and empowers companies to deliver a superior video experience. The video uses a positive and confident tone, showcasing the power and benefits of using the Ateme+ solution. This helps build trust in the product and encourages viewers to explore the service further.

7. PagerDuty 2D Motion Graphics Video

PagerDuty is a platform that helps companies manage real-time operations. The video is designed to show how PagerDuty helps businesses stay on top of urgent and critical tasks.

Video Design - The video uses a 2D Animated Informational video style. It uses a combination of bright and simple colors, including shades of green, pink, and blue. The graphics are clean, modern, and eye-catching. The video features animated elements, like the company logo, and simple icons representing customers, teams, and businesses.

The video uses a combination of animations, infographics, and text to convey the message. The overall visual style of the video is very clean, simple, and engaging. It is able to communicate the objective of the video by highlighting the importance of real-time operations in a digital world. The video's bright colors and simple animations create a positive and professional tone, while the fast pace of the video helps to emphasize the importance of speed and efficiency. The combination of a clean visual design, engaging animations, and relevant content make this a great example of a 2D Animated Informational video.

8. Boyd Visual Animated Storytelling Video

Boyd corporation is a leading innovator of sustainable engineered material and thermal solutions that enhance product performance, safety, speed, and reliability. The company excels in developing and integrating technologies to achieve ambitious performance goals in critical applications. Through the implementation of cutting-edge technologies and material science, boyd redefines possibilities and drives customer success in sealing, protecting, cooling, and interfacing solutions.

This top app informational video showcases boyd's commitment to innovation and customer success by employing a visually captivating style that seamlessly blends cgi and real-world footage. The use of cgi allows for stunning visuals of complex engineered materials and thermal solutions, effectively demonstrating their capabilities and impact on various applications. By combining cgi with real-world footage, the video effectively bridges the gap between concept and reality, showcasing the practical implementation of boyd's solutions in diverse industries.

In conclusion, this motion graphics informational video's design style effectively conveys boyd's position as a leader in sustainable engineered material and thermal solutions. The animated explainer video's captivating visuals and seamless integration of cgi and real-world footage showcase the company's commitment to innovation and customer success, leaving a lasting impression on viewers.

9. Clever Devices Animated Explainer Demo Video - Explain benefits concisely

Clever Devices is a company that develops solutions for managing both diesel and electric fleets within one system. This video is designed to highlight the ease of integrating electric vehicle management into existing fleet management systems.

Video Design - This is an animated app Informational video, a concise and engaging approach to communicating the benefits of Clever Devices EVMS. The visual design employs a flat style with simple shapes, clean lines, and a limited color palette, evoking a sense of professionalism and efficiency. The use of animation in the video helps to highlight the seamless integration of EVMS into existing systems, and the clear call to action at the end emphasizes the ease of getting started with Clever Devices solutions.

The video's visual style successfully communicates the company's objective. Clever Devices EVMS makes it easy to manage all vehicles within a single system, promoting efficiency and convenience. The use of animation emphasizes the seamless integration of EVMS, while the flat design style conveys a sense of professionalism and user-friendliness. The video's concise and informative nature appeals to the target audience of fleet managers and businesses looking for a solution to manage their mixed fleets.

10. Noonday Collection Short Animated Explainer Video - Encourage reflection subtly

Noonday Collection is an online marketplace for handcrafted goods that promotes economic empowerment for women around the world. This video is designed to inspire women to join the Noonday Collection community as ambassadors and create a flourishing world for themselves and others.

Video Design - This animated informational video utilizes simple, bold illustrations of women with vibrant colors that create an appealing and approachable aesthetic. The use of minimal text and an engaging narrative allows the viewer to quickly understand the message of the video.

The visual style of the video effectively communicates the message by creating a sense of hope and purpose. The use of uplifting music and positive imagery highlights the positive impact that Noonday Collection has on the lives of women. The video's overall tone is inspiring and empowering, urging women to join the community and make a positive difference in the world.

11. Shiftgig Animated Interface Demo Video

Shiftgig connects businesses with on-demand workers, allowing companies to quickly scale their workforce and employees to find flexible work opportunities. This video is designed to showcase the ease of use and efficiency of the Shiftgig platform.

Video Design - This Animated Informational Teaser Idea video demonstrates the Shiftgig platform with a simple and playful design style. The video employs a minimalist white background, accented with bright green lines and shapes to highlight the platform's intuitive interface. These bright, simple graphics contribute to the video's optimistic and engaging tone.

The video clearly portrays the Shiftgig solution, emphasizing how businesses and workers can easily connect, schedule, and manage shifts through the mobile platform. This visual approach, with its clear and concise animation, effectively communicates the benefits and simplicity of using Shiftgig, while maintaining a positive and engaging tone for viewers.

12. BairesDev 2D Animated Explainer Video - Explain services effectively

BairesDev is a global company that helps clients build quality software solutions. The goal of the video is to introduce their services and promote their expertise in the IT industry. The video is designed to showcase BairesDev's ability to create tailored development teams, using the top 1% of tech talent.


Video Design - This Animated Feature Informational Idea video uses a simple and minimalist style, featuring bright, colorful characters and a clean, professional design. The video uses a timeline format to visually represent the company's journey, showcasing milestones like getting married, graduating and starting a job. The color palette uses a contrasting mix of vibrant colors on a dark purple background, which helps attract attention and ensures clarity. It is a unique and memorable approach to showcase the company's journey and expertise.

The video clean visual style helps communicate the key message of BairesDev's expertise and professionalism. The design style also reflects the company's commitment to providing high-quality IT solutions, emphasizing trust and reliability. The overall tone of the video is positive and reassuring, encouraging viewers to engage with the brand and learn more about its services. This approach helps drive the video goal of generating interest in BairesDev and its services, encouraging viewers to visit their website and explore their capabilities.

13. FireMon

FireMon Automation is a solution that helps automate security processes. This video is designed to explain how FireMon automation helps address security concerns in different use cases and organizational infrastructures.

Video Design - FireMon uses a 3D Animated Informational Idea video. The video uses isometric perspective to show the different levels of automation, which is the central message of the video. Bright colors are used to depict the playful nature of the 3D design style. The graphics quality is high, showcasing a polished and professional look.

The video's visual style effectively conveys the benefits of FireMon automation. The animation highlights the different levels of automation, using playful visuals to showcase the power of this approach. The design promotes an innovative and efficient approach to security. The tone of the video is both informative and engaging, aiming to capture the attention of security professionals seeking more effective security automation solutions.

14. Printify

Printify is a print-on-demand platform that allows users to create their own brands and sell products online. This video is designed to attract new customers by showcasing the expanding product line.

Video Design - The video is a simple Informational Explainer Sample video. It features a clean design style using simple, bold text and minimalist graphics. The products are shown in a clean, modern aesthetic, highlighting their clean design.

The visual style of the video effectively communicates Printify's focus on ease of use, simplicity, and clean design. The fast-paced editing and bright color palette create a sense of excitement and opportunity, appealing to potential customers who want to create their own profitable ventures. The simple animation of the products and text visually emphasizes the brand's core value proposition - making it easy to create, customize, and sell products online.

15. Schneider Electric

Schneider Electric's video is designed to showcase the benefits of digital transformation in power systems.

Video Design - The video features a simple, clean design style using flat 2D animations and bright, bold colors. The graphics are clear and easy to understand, making it an effective Informational Teaser Sample video. The use of the QR code scanning feature in the mobile app brings the information to life, demonstrating how simple the process is.

The use of flat 2D animation helps convey the information concisely and efficiently, focusing on the core concepts rather than unnecessary details. The bright colors and bold graphics engage the audience and emphasize the key points of the video. This style ensures that the video remains easily digestible, helping the audience grasp the concepts quickly and effectively. This simple yet engaging visual style effectively communicates the objective of the video, showcasing the power and simplicity of Schneider Electric's digital solutions. The tone is upbeat and informative, highlighting the potential of these technologies to improve safety, efficiency, reliability, and sustainability of power systems.

16. Moogsoft

Moogsoft is a company that provides an AIOps solution, and the goal of this video is to convince viewers that the product solves IT problems. The video is designed to alleviate viewer skepticism about the product's effectiveness.

Video Design - The video uses a 2D informational sample video style. This style is highly engaging, as it uses simple yet effective graphics, clean animation, and a visually appealing color scheme. The animated cartoon cow as the main character helps drive the message home.

The animation uses clean lines and bright colors to make the information easy to understand. The use of visual elements, such as the cow character and the office setting, helps to create a relatable experience for the viewer. The video style clearly communicates the message of the company. The video's playful tone, along with the engaging visuals, helps to create a sense of humor and lightheartedness, which is perfect for attracting potential customers who are facing complex IT issues. The animation style creates a lighthearted atmosphere, even as the video addresses the real pain points experienced by IT professionals.

17. Alation

Alation is a data catalog solution designed to help businesses understand and manage their data. This video is designed to celebrate the company's tenth anniversary and position Alation as the best data catalog solution on the market.

Video Design - This video uses an app informational explainer example style. The video utilizes bold graphics and text to communicate the key message of the video. The graphics feature simple, but visually compelling, silhouettes of athletes in action, accompanied by the word GOAT in a bold orange font. This combination of minimalist design and bold color effectively communicates the idea of the greatest of all time. The graphics are simple and clean, with no distracting details.

The video effectively conveys Alation's achievements through the use of bold graphics and statistics, highlighting the company's success in the data catalog market. The video uses a celebratory tone, emphasizing Alation's accomplishments. The visual style of the video successfully drives the message home and generates excitement around the company's tenth anniversary.

18. Rx EDGE

Rx EDGE is a company that helps reach patients by using strategic placements in pharmacies. The video is designed to show how the Rx EDGE program works and how it can be used to educate and empower patients to find out about prescription alternatives.

Video Design - This Animated Feature Informational Example video shows simple, yet effective, flat design graphics that are easy to understand, engaging, and visually appealing to the audience. The use of bright, vibrant colors throughout the video makes it stand out on the shelf and helps to capture the attention of potential patients.

The visual style of the video clearly and concisely communicates the objective, which is to educate and empower patients to make informed healthcare decisions. The video uses clear, simple language and graphics that are easy to understand, which helps to create a tone of confidence and authority. The video also uses a warm and inviting tone that is reassuring and non-threatening, which encourages viewers to learn more about the Rx EDGE program. The overall design of the video is well-suited to the intended audience and promotes brand awareness.

19. Google

Google provides cloud services and products that rely on a globally distributed computing system. This video is designed to explain how Google's data center networking works.

Video Design - This Animated Informational Teaser Example video utilizes a simple, flat design style. The color palette is bright, with clean lines and shapes. The visuals effectively communicate complex networking concepts using clear and concise imagery. Animations, such as the expanding world map, keep the viewer engaged.

The video uses animation to convey the scale of Google's network, emphasizing the global reach and vast amount of data being transferred. The tone of the video is conversational and informative, making the subject matter accessible to a wider audience. This Animated Informational Teaser Example video effectively communicates the video's objective by conveying the complexity of Google's networking infrastructure in a clear and engaging way.

20. US Ecology

This video is designed to educate viewers on how US Ecology and Smarter Sorting are partnering to revolutionize retail waste classification and compliance services.

Video Design - The video utilizes a simplified, modern animated style, and begins with a Top Animated Informational Intro video. The video uses simple graphics, with a color palette of blue, white, and orange. This creates a clean and easy-to-understand design style.

The video emphasizes the partnership between US Ecology and Smarter Sorting through their logos, and the use of icons and simple graphics makes it clear that the video is geared toward business audiences. The tone is professional and informative. The animated style creates a sense of energy and movement which grabs the audience's attention and engages them.

21. Citrix

Citrix DaaS provides a solution for data security. The video is designed to highlight the security features of Citrix DaaS.

Video Design - Citrix DaaS video utilizes a clean, minimalist design with a blue and white color palette. The video showcases animated graphics to explain how the product functions. It uses an outline style of animation for its graphics. Its visual style makes it a Top Animated Informational video. The animated graphics paired with a simple, clean design create a visually engaging, and easy-to-understand video. The video explains the main features of Citrix DaaS.

The video's animation style and layout effectively communicates the objective of the video to inform the viewer about Citrix DaaS's security features, and how the product meets compliance standards. The graphics are clear and concise, making it easy for viewers to understand the key features of Citrix DaaS. The tone is professional and informative, and the animation makes the video engaging. The video effectively drives the goal of promoting Citrix DaaS as a secure solution for data.

22. MongoDB

MongoDB Atlas is an integrated suite of data services built around a cloud database. This video is designed to introduce MongoDB Atlas, showcasing its ability to accelerate and simplify data-driven development.

Video Design - This is a Top Informational Motion Graphics video that uses a clean and modern design style. The video features simple and stylish animated graphics, a minimal color palette with a focus on blue, green, and white. These colors represent a calming, professional tone. The design includes flat graphics, clean lines, and bold typography, creating a visually appealing and easily digestible experience.

The use of animation and graphics effectively helps to communicate the benefits of MongoDB Atlas. The visuals make the complex technology easy to understand, appealing to a broad audience of developers and data professionals. The video's overall tone is professional and confident, emphasizing the power and efficiency of MongoDB Atlas as a solution for data-driven development challenges.

23. Globitex

Globitex is a crypto-banking solution that provides an instant transfer option. The video is designed to promote the product's new Euro Wallet feature and its ability to streamline banking processes for its users.

Video Design -
The video is an Animated App Informational video that uses clean, colorful graphics and a minimalist design. The video features simple, engaging animations that highlight the key benefits of the Euro Wallet and it follows a straightforward and easy-to-understand narrative. The video also uses high-quality graphics and bold, clear fonts to ensure that the information is presented in a visually appealing and engaging manner.

The visual design of the video communicates the objective of the video effectively. By showcasing the ease of use and the key features of the Euro Wallet, the video inspires viewers to visit the Globitex website and learn more about this new feature. The video tone is professional, informative, and approachable. The animation style and simple color palette create a trustful and secure feel that is suitable for the financial and banking industry. The video successfully showcases the user-friendliness of the Euro Wallet and its benefits for both personal and business use.

24. Strata

Strata's video is designed to showcase the benefits of a flexible security consumption model for cloud environments. It highlights the challenges traditional security solutions present and introduces Strata as the solution.

Video Design - Strata's video uses a simple, clean design style with a focus on clear and easy-to-understand visuals. The video is set against a white background with a single cloud icon used to illustrate various elements of cloud computing. The use of isometric graphics adds depth and detail to the cloud environment, while the clear and concise animations help the viewer understand the concepts presented. The use of color highlights different elements of the cloud environment, including compute, storage and security. Strata's video is a Top Animated Explainer Informational video because of its clean design, use of simple graphics and clear animations that make it easy for viewers to grasp the concept of cloud security.

The visual style effectively communicates the benefits of Strata's flexible security consumption model, showcasing how it provides the same level of security, but with greater agility and cost-effectiveness. The bright, positive tone of the video reinforces the message that security does not have to be a barrier to innovation and speed, and that Strata's solution is designed to make security seamless.

25. Intel

Intel is a company that develops, manufactures and sells computer hardware, software, and services worldwide. The video is designed to introduce the company's new open-source, cluster-wide profiling tool.

Video Design - The video features modern animated graphics with a dark blue and purple color scheme. The animation style gives a feel of a technical presentation, but the design does not over-complicate the visual style. The animated graphics are used to explain how the product works, its benefits and the problems it solves, this is the hallmark of a Best Animated Informational Promo video.

The video's visual style effectively communicates the product's objective and its appeal. The use of graphics and a consistent visual design emphasizes the product's ease of use and power. The tone of the video is professional and informative. By using a combination of clean animation and clear visuals, the video draws the viewer's attention to Intel's goal, and encourages them to explore the product.

26. Siemens

Siemens Teamcenter Quality is a cloud based solution designed to improve collaboration between automotive suppliers and their customers. This video is designed to highlight how Siemens Teamcenter Quality can streamline quality data exchange.

Video Design - The video uses a simple and modern visual style to communicate the benefits of Teamcenter Quality. The video focuses on a clean design, with flat colors, crisp lines, and minimal clutter. The animated scenes are simple yet effective. The use of clear and concise text, along with simple animations, makes it a Best Animated Informational Content video.

The visual style helps convey the value of Teamcenter Quality as a user-friendly and efficient platform. The video focuses on the key features and benefits of the product, rather than complex jargon. The video uses animated visuals to highlight how the software can enhance collaboration and quality management within the automotive industry. The video clean and engaging style communicates the platform's ease of use and efficiency. The video overall tone is informative and engaging, making it an effective tool for educating potential users on the benefits of the Siemens Teamcenter Quality solution.

27. Comarch

Comarch's video is designed to highlight various technologies that can improve customer engagement in the Oil & Gas industry.

Video Design - The video uses bright colors and a simple cartoon style to highlight its message. The video makes use of a lot of white space, which allows the viewers to focus on the animation. The animation style is very much like the Best 2D Informational video style and this makes it visually appealing, engaging and easy to understand.

The video uses simple, straightforward language and animation style to highlight the importance of customer engagement. The video clearly explains how these technologies can help companies improve their customer experience. The tone of the video is positive and encouraging, which helps to build trust with viewers. The style of the video is able to communicate the objective of the video. This video uses a clear and simple approach to explain a complex topic, making it very effective in engaging the audience. It utilizes a visual style that helps to draw the viewer's attention to the key points being made. The overall style is very much like the style used in most Best 2D Informational video examples and that makes it stand out.

28. UOB

UOB is a financial institution that offers a new account called LockAway account for extra protection. The video is designed to promote the account, highlight its security features, and encourage customers to open an account.

Video Design - The video uses a clean and modern design with bright blue background and white text. It is an Animated Explainer Informational Sample video with simple graphics and animations to emphasize the key features. The video uses simple and clear text, and the narration is concise and to the point. This approach is effective in communicating the benefits of the account quickly and efficiently.

The video uses animated visuals to highlight the safety features. The animation of the lock, shield, and dollar symbols clearly communicate the security aspects of the LockAway account. This visual design helps the viewer understand the concept of protecting their savings. The clean and modern style of the video reinforces the message of trust and security, which is essential for a financial institution. The video uses a friendly and informative tone to communicate with the audience. The clear and concise narration helps the viewer understand the features and benefits of the account. The overall visual style of the video, with its emphasis on security, is able to communicate the objective of the video effectively. This approach allows the viewer to easily understand the value proposition of the LockAway account.

29. Datasite

Datasite is a company that provides tools for investment bankers. The goal of the video is to communicate these new tools and the benefits they offer. This video is designed to highlight how these tools can be used to improve efficiency and provide greater insights across the deal lifecycle.

Video Design - This is a professional Informational Teaser Animation video. The video is designed using simple 3D graphics. The animation is smooth and engaging. There are also bright colors that are consistent with the Datasite branding.

The video effectively conveys the benefits of Datasite's new tools. The animation style is engaging and easy to follow. The use of 3D graphics helps illustrate how the tools work and their benefits. The overall tone of the video is professional, highlighting the company's focus on innovation and providing value to its customers.

30. HR Acuity

Hr Acuity is a software solution that helps organizations manage employee relations issues. The video is designed to showcase the software's features and capabilities to a human resources audience.

Video Design - The video is an Animated Software Informational Example video, and uses a modern design style with bright colors and simple graphics. The video uses animated icons and text to illustrate the different features of the software, making it engaging and easy to understand. The use of clear fonts and contrasting colors makes the text easy to read, further enhancing the visual clarity.

The video's style is able to communicate the objective of the video effectively. The use of visual elements and animation helps make the video engaging, and it conveys the message that HR Acuity can help organizations manage employee relations issues more effectively, while also mitigating risk. The overall tone of the video is professional and informative, making it an ideal tool for introducing the software to potential customers.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize Animated Informational Videos?

Strategic Simplicity: "The role of design is to make the complicated simple." - Merry Baskin. Advids applied this wisdom to a SaaS client's video. We distilled complex software features into easily understood visuals and concise explanations, leading to a 25% rise in free trial sign-ups.

Actionable: Simplify complex information through clear visuals and language.

Targeted Storytelling: "Stories are data with a soul." - Kindra Hall. Advids leveraged this for a non-profit client. We crafted a compelling narrative around their mission, using real-life examples to connect with donors. This resulted in a 30% increase in donations compared to the previous year.

Actionable: Infuse data and facts with compelling narratives to resonate with viewers.

Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embodies this passion. For a gaming client, we iteratively refined the video's animation style and script based on user feedback, resulting in a 15% increase in player engagement.

Actionable: Embrace feedback and iterate to refine your creative output.

Clear Communication: "On average, five times as many people read the headline as read the body copy." - David Ogilvy. Advids understands the power of a strong opening. For a real estate client, we created a captivating intro sequence that immediately grabbed viewers' attention, leading to a 20% increase in video completion rates.

Actionable: Hook your audience from the start with a compelling introduction.

Validated Learning: "The Lean Startup method is not about cost, it's about speed." - Eric Ries. Advids applied this principle for an e-commerce client. By rapidly prototyping and testing different video concepts, we quickly identified the most effective approach, resulting in a 10% increase in sales conversions.

Actionable: Test and validate your creative ideas early and often.

Why Advids for Animated Informational Video?

At Advids, we specialize in crafting high-quality, original Animated Informational Videos that deliver exceptional results. With a proven track record and a passion for creative storytelling, we transform your ideas into engaging and effective animated experiences.

Experience the Advids Advantage:

12+ Years of Proven Success: We've partnered with over 3400 clients, completing a diverse range of video projects, including over 315 successful Animated Informational Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to Animated Informational Video:

Customized Animated Informational Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated Informational Video formats.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft compelling narratives that resonate with your target audience and drive meaningful engagement.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every stage of the animation process.
Strategic Communication: We prioritize clear and open communication, understanding your brand, target audience, and objectives to create impactful Animated Informational Videos.
Cutting-Edge Animated Informational Video Technology: We utilize the latest animation software and techniques to deliver visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Animated Informational Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Animated Sales & Support: A New Way to Engage

Animated Informationals are a dynamic tool for boosting sales and customer support. They offer an engaging way to convey information, leading to better comprehension and retention compared to traditional methods.

Product Demos

Ditch static presentations! Use Animated Informationals to Showcase Product Features and benefits in a captivating way. For example, a software company can use animation to demonstrate complex features in a user-friendly manner, highlighting Ease of Use and key functionalities. This helps potential customers visualize the Value Proposition and understand how the product solves their problems.

Onboarding Videos

Create a smooth Onboarding experience for new customers with Animated Informationals. Guide them through your product or service, reducing the learning curve and minimizing support inquiries. Consider using Character-Driven Animation to make the onboarding process more engaging and relatable, or opt for screen recordings with voiceovers for a more practical approach.

Troubleshooting Guides

Transform complex troubleshooting guides into easily digestible Animated Informationals. Provide step-by-step instructions that empower customers to resolve common issues independently. Instead of relying on lengthy text-based manuals, use animation to visually demonstrate troubleshooting steps, making it easier for customers to follow along and find solutions quickly.

Crafting Compelling Storylines

A Compelling Storyline is crucial for any Animated Informational to truly Engage Viewers and leave a lasting impact. A well-structured narrative can transform simple information into a captivating story that resonates with your audience.

Hook: Start with a captivating hook that immediately grabs the viewer's attention. This could be a thought-provoking question, a surprising statistic, or a relatable scenario that piques their curiosity and makes them eager to learn more.

Conflict: Introduce a relatable challenge or problem that your target audience faces. This creates a sense of urgency and relevance, making the viewer feel understood and eager for a solution. For instance, if your product is a time-management app, you could showcase a character struggling to juggle multiple tasks and feeling overwhelmed.

Solution: Position your product or service as the solution to the problem, highlighting its benefits and value proposition in a clear and concise manner. Demonstrate how your product directly addresses the viewer's pain points and provides a tangible solution. In the time-management app example, you could show how the app helps the character organize their tasks, prioritize effectively, and regain control of their time.

Urgency: The Secret Weapon for Conversions

Incorporating elements of urgency in your Animated Informationals can be a powerful tactic to Drive Conversions and encourage immediate action from your viewers.

Highlight time-sensitive offers or promotions to create a sense of scarcity. This could be a discount, a free trial, or bonus content available for a limited time only. For example, you could offer a 20% discount on your product for viewers who sign up within the next 48 hours.

Emphasize limited availability or a limited-time window to further amplify the sense of urgency. This could involve using countdown timers, showcasing limited edition products, or highlighting a limited number of available spots for a webinar or event.

Conclude your Animated Informational with a clear and concise call to action. Tell viewers exactly what step to take next, whether it's visiting your website, making a purchase, or contacting your sales team. Use action-oriented language like Learn More, Sign Up Now, or Get a Quote to encourage immediate action.

Elevate Your Brand with Animated Videos

Develop a distinctive visual style for your Animated Informationals that aligns with your brand identity. Use consistent colors, typography, and Animation Techniques to create a cohesive and recognizable brand image. Think of brands like Headspace, which uses a calming color palette and minimalist Animation Style to reflect its focus on mindfulness and meditation.

Compelling Storytelling:

Instead of simply listing features and benefits, Craft a Narrative that highlights your brand's values and resonates with your target audience. Create an Emotional Connection that goes beyond a simple sales pitch. For example, a sustainable clothing brand could tell a story about its commitment to ethical sourcing and eco-friendly practices.

Targeted Messaging:

Tailor your Animated Informational to your specific target audience. Address their unique needs, challenges, and aspirations, demonstrating that you understand their perspective and can provide tailored solutions. A software company targeting small businesses could create an Animated Informational that specifically addresses the challenges faced by entrepreneurs and highlights how their software can help them overcome these obstacles.

Boost Your Launch Video's SEO

While Animated Informationals primarily engage viewers, they can also be optimized to improve your search engine ranking and drive organic traffic to your website.

Keyword Optimization: When crafting your video title, description, and tags, strategically incorporate relevant keywords that your target audience is likely to search for. Use keyword research tools like Google Keyword Planner or SEMrush to identify relevant keywords with high search volume.

Video Sitemaps: Submit your video sitemaps to search engines like Google and Bing. This ensures that your videos are indexed and crawled, making it easier for search engines to understand and rank your content. You can submit your video sitemap through Google Search Console or Bing Webmaster Tools.

Video Transcripts: Provide transcripts of your videos to improve accessibility for users with hearing impairments and allow search engines to crawl the text content. This further enhances your SEO efforts by providing more textual information for search engines to index. You can upload your transcripts directly to video platforms like YouTube or Vimeo, or include them on your website alongside the video.

Measure Your Launch Video Success

• Utilize Video Analytics platforms like YouTube Analytics or Vimeo Insights to track key metrics such as views, watch time, audience retention, and engagement.
• These metrics provide a comprehensive understanding of how viewers interact with your content. For example, a high drop-off rate at a specific point in the video might indicate that the content is losing viewers' interest.

Call to Action Tracking:

• Implement tracking mechanisms to monitor the number of clicks on your call to action.
• This allows you to measure the effectiveness of your video in driving conversions and attributing leads to specific campaigns.
• You can use URL shorteners with tracking capabilities or integrate your video with marketing automation platforms to track clicks.

Lead Generation Tracking:

• If your Animated Informational is part of a Lead Generation campaign, track the number of leads generated through the video.
• This helps you assess its effectiveness in capturing qualified leads and moving them through the sales funnel.
• You can integrate your video with lead capture forms or use CRM systems to track leads generated from specific videos.

Animated Storytelling for Product Launches

These videos excel at simplifying complex concepts, products, or processes. They are particularly effective for introducing new ideas or educating your audience. Explainer Videos can use different animation styles, such as whiteboard animation, 2D character animation, or motion graphics, depending on the subject matter and target audience.

Product Demo Videos:

Instead of static images or lengthy descriptions, leverage product Demo Videos to showcase the features, benefits, and functionality of your product in a dynamic and engaging way. For example, a software company can use a product Demo Video to showcase the user interface, demonstrate key features, and Highlight the Benefits of using their software.

Onboarding Videos:

Welcome new customers with onboarding videos that guide them through the initial steps of using your product or service. This reduces confusion and empowers them to get started quickly and easily. Onboarding videos can be particularly helpful for software products, online services, or complex physical products that require initial setup or configuration.

Beyond Clicks: Deeper Audience Engagement

Craft narratives that evoke emotions and resonate with your audience's values, aspirations, or challenges. This creates a connection that goes beyond simply conveying information. For example, a non-profit organization could create an Animated Informational that tells a powerful story about the people they help, evoking empathy and inspiring viewers to get involved.

Personalized Content:

Leverage data and insights to create personalized Animated Informationals that cater to the specific interests and needs of different audience segments. This demonstrates that you understand their unique perspectives. For instance, an e-commerce company could create personalized product recommendation videos based on a customer's browsing history.

Interactive Elements:

Incorporate Interactive Elements such as quizzes, polls, or clickable hotspots to encourage active participation and make the viewing experience more engaging and memorable. For example, an educational platform could create an Animated Informational with interactive quizzes to test viewers' understanding of the material.

Animate Your Product Launch

Craft a concise and engaging narrative that can be effectively communicated within the short attention spans of social media users. Focus on a single key message or takeaway. For example, a food delivery app could create a short Animated Informational that highlights the speed and convenience of their service.

Visual Appeal:

Employ visually appealing animation and design elements that are eye-catching and attention-grabbing. Use bold colors, dynamic transitions, and engaging character animations to make your videos stand out in the crowded social media feed.

Trending Formats:

Leverage trending formats and challenges on platforms like TikTok or Instagram Reels to increase visibility and reach a wider audience. This could involve creating a short Animated Informational that participates in a popular dance challenge or uses a trending sound effect.

Animating Your Sales Funnel

A well-defined marketing funnel guides potential customers through the stages of awareness, consideration, decision, and action. Animated Informationals can be strategically integrated into each stage to nurture leads and drive conversions.

Awareness Stage: Use Animated Informationals to introduce your brand, product, or service to a wider audience. Focus on capturing attention, generating interest, and building brand awareness. For example, a new startup could create an Animated Informational that explains their mission and introduces their innovative product.

Consideration Stage: Once potential customers are familiar with your brand, provide them with more in-depth information about your offerings. Address their needs and highlight the benefits and value propositions. For instance, a software company could create an Animated Informational that showcases the key features and benefits of their software, comparing it to competitors and highlighting its unique advantages.

Decision Stage: As potential customers move closer to making a decision, use Animated Informationals to address any remaining concerns, provide social proof, and offer compelling reasons to choose your brand over competitors. This could involve showcasing customer testimonials, highlighting case studies, or offering exclusive discounts or promotions.

Case Study: Spotify's "Wrapped" Campaign

Challenge: Spotify, the music streaming platform, aimed to increase attendance and engagement at its annual Wrapped event, a celebration of the year's most popular music and podcasts.

Solution: Spotify created a multi-channel marketing campaign that featured video prominently. This included:

• Promotional videos: Engaging videos highlighting the event's key features and benefits were shared across social media platforms and email marketing campaigns.
• User-generated content: Spotify encouraged users to share their own Wrapped stories and experiences through video, fostering a sense of community and excitement.
• Live streaming: The event itself was live-streamed on Spotify's platform, allowing fans to participate remotely and experience the event in real-time.

Results: Spotify's video-driven campaign achieved significant success:

• Increased event attendance: The Wrapped event saw a surge in attendance, with fans eager to celebrate the year's music and podcasts.
• Enhanced engagement: User-generated content and live streaming fostered a sense of community and increased engagement with the event.
• Positive brand sentiment: The campaign generated positive brand sentiment and reinforced Spotify's position as a leading music and podcast platform.

Key Takeaway: Spotify's Wrapped campaign demonstrates the power of video in promoting events and driving engagement. By leveraging a variety of video formats and platforms, Spotify effectively reached its target audience and created a memorable experience.

Case Study: Nike's "Just Do It" Campaign

Challenge:

Nike, the global sportswear giant, aimed to reach its target audience of athletes and fitness enthusiasts on social media platforms.

Solution:

Nike launched a multi-platform social media campaign centered around its iconic Just Do It slogan. The campaign featured a variety of video content, including:

• Inspirational athlete stories: Videos showcasing the journeys and achievements of athletes from diverse backgrounds, inspiring viewers to pursue their own fitness goals.
• Product demonstrations: Videos highlighting the features and benefits of Nike's latest products, showcasing their performance and style.
• User-generated content: Nike encouraged users to share their own fitness stories and experiences using the hashtag #JustDoIt, fostering a sense of community and engagement.

Results:

Nike's Just Do It campaign achieved significant success:

• Increased brand awareness: The campaign generated a massive amount of social media buzz, reaching a wide audience and increasing brand awareness.
• Strong engagement: User-generated content and athlete stories fostered a sense of community and encouraged viewers to engage with the brand.
• Increased sales: The campaign drove significant sales of Nike products, demonstrating the effectiveness of video in driving conversions.

Key Takeaway:

Nike's Just Do It campaign demonstrates the power of video in reaching target audiences on social media. By creating engaging and inspiring video content, Nike effectively connected with its audience and drove positive business outcomes.

Case Study: Airbnb's "Live There" Campaign

Challenge:

Airbnb, the online marketplace for lodging, aimed to boost open rates and click-throughs for its email marketing campaigns.

Solution:

Airbnb implemented a video-driven email marketing strategy, featuring a series of short, engaging videos showcasing the unique experiences available through Airbnb. The videos highlighted:

• Destination highlights: Videos showcasing the beauty and culture of popular travel destinations, inspiring recipients to book their next trip.
• Unique lodging options: Videos featuring unusual and memorable lodging options, such as treehouses, castles, and yurts, capturing the attention of recipients.
• Travel tips and inspiration: Videos offering travel tips and inspiration, encouraging recipients to explore new destinations and experiences.

Results:

Airbnb's video-driven email marketing strategy yielded significant results:

• Increased open rates: Emails featuring video content saw a significant increase in open rates compared to traditional text-based emails.
• Higher click-through rates: Videos effectively captured the attention of recipients, leading to higher click-through rates on booking links and other calls to action.
• Improved customer engagement: Videos provided a more engaging and immersive experience for recipients, fostering a stronger connection with the Airbnb brand.

Key Takeaway:

Airbnb's Live There campaign demonstrates the effectiveness of video in boosting open rates and click-throughs for email marketing. By incorporating video into their email campaigns, Airbnb effectively captured the attention of their audience and drove positive business outcomes.

How animated informational video examples are curated?

We dove deep into animated informational videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated informational videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Educational Value Examining the clarity and accuracy of information presented, its potential for learning and knowledge gain.
7.Accessibility Determining video accessibility features like captions, transcripts, and visual clarity for diverse audiences.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated informational videos, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.