Jeeves · EHR training software · 2D UI animation video
B2B Video for Jeeves: EHR Help Shown Where Clinicians Already Work
314e needed hospital training teams to see Jeeves as the fix for clinicians who get stuck in the EHR in the middle of patient care. This B2B video answers with one real task: a search for wound care returns a video, a tip sheet and a bot answer, then the same topic is turned into new training content by the team that owns it.
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Jeeves · AI just-in-time training
- Client
- 314e
- Product
- Jeeves, an AI-powered just-in-time training platform for EHR users
- Made for
- Hospital EHR training teams and the clinicians they support
- Format
- 2D UI animation video with voiceover
- Style
- Animated product screens, kinetic type and a cursor that does each task
- Length
- 1:40
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: clinicians get stuck in the EHR while patients wait
Jeeves is sold to the people who run EHR training at hospitals, but it is used by clinicians in the middle of a shift. A nurse who needs the steps for a wound dressing will not stop to browse a training course. The buyer has to believe that help will reach that nurse inside the EHR, in seconds.
The training team has a second worry of its own: every EHR upgrade means new videos and tip sheets to make. The video had to answer both people in under 2 minutes, with the product doing each task on screen instead of a list of features.
How the Jeeves video moves from EHR overload to a booked demo
Kinetic text carries each turn in the argument and the UI does the rest. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| "Today's healthcare is driven by software applications" over a stack of EHR screens: a "John Doe" patient record, charts and a timeline from 2010 to 2014. | Starts on the screen the buyer's users stare at all day. | |
| Care and cloud icons drift apart, then "extremely overwhelming" and "BUT what if there was a smarter way to conquer this." | Names the pain and asks the question before any logo appears. | |
| The Jeeves logo with "AI-Powered Just-in-time Training Platform", the "Welcome Back, John!" dashboard, then the Jeeves panel sliding open beside the EHR. | Places the product on top of the EHR, not in a separate tool. | |
| A search for "How to Care for Wounds" is typed, results fan out and a 3:35 video, "Wound Care Dressing Procedures", comes forward, then a "20 Pages" tip sheet. | Shows a clinician getting a real answer in 2 formats. | |
| "Jeeves Bot" answers the typed question "How to enter insurance details?" in a chat window, then "Say bye to hoooours of searching for support" and "and struggling through complicated workflows". | Covers the quick-answer case and states the payoff for the user. | |
| "What about creating content during an upgrade?" leads into a screen recording with a webcam over an EHR, then "AI Closed Captioning", metadata tags such as "OpenEMR" and "Rapid Learning", and the published video. | Turns to the training team that has to make the content. | |
| The recording becomes a tip sheet titled "Nursing Skill Check: Wound Care Dressing procedures", with numbered steps beside the video. | Proves one recording can become a second training format. | |
| "Accomplish everyday tasks", "quickly", "efficiently", "Focus on what matters", "Better Patient Care", then "Book your personalized demo today!" over the dashboard. | Ties the product to patient care and ends on one action. |
Storyboard: the frames that carry the Jeeves B2B video
Key frames from the finished video, in order. Select a time to play that moment above.
The video opens on the EHR, the screen clinicians already live in. 
The pain is named in 2 words before any product appears. 
The logo lands only after the question, as the answer. 
Jeeves opens on top of the EHR, not in a separate tool. 
One wound care search returns a video and a tip sheet. 
The bot covers the quick question a clinician types mid-task. 
One question hands the video from clinicians to the training team. 
A recording over the EHR gets captions without extra work. 
The same recording becomes a second training format. 
The close: one action over the product dashboard.
4 decisions behind the Jeeves B2B video
Decision 1
Hold the logo until the question
For the first 17 seconds there is no product, only EHR screens, "extremely overwhelming" at 0:12 and "BUT what if there was a smarter way to conquer this." The Jeeves logo lands at 0:18, as the answer.
Copy it: Open on your buyer's daily screen and their pain. Bring in your logo only once the viewer is asking for a fix.
Decision 2
Carry one clinical task through every feature
Wound care runs through the whole video: the search "How to Care for Wounds" at 0:28, the video "Wound Care Dressing Procedures" at 0:30, and the tip sheet "Nursing Skill Check: Wound Care Dressing procedures" at 1:14.
Copy it: Pick one real task your users do and let each feature handle that same task, so the viewer never has to switch context.
Decision 3
Speak to the user, then hand over to the buyer
From 0:28 to 0:50 the video serves the clinician with search and the bot. At 0:52 "What about creating content during an upgrade?" turns it to the training team that creates the content.
Copy it: If 2 roles decide, give each a section and write one question that moves the video from the first to the second.
Decision 4
Show the product on top of the EHR
At 0:25 the Jeeves panel opens beside an EHR screen, and at 0:54 the screen recorder runs over an EHR as well. Jeeves reads as help inside the EHR, not one more system to learn.
Copy it: If your product works inside another tool, show it in that tool. Show the buyer that staff will not need to open anything new.
From Jeeves product screens to a 1:40 UI animation
- UI asset integration. The Jeeves dashboard, search, bot, screen recorder and tip sheet screens were rebuilt as clean 2D UI, along with a generic EHR to sit underneath them.
- One task, 2 buyers. The sequence was built around a single wound care task, split into a clinician half and a training team half.
- Voiceover recording. The voiceover was recorded to carry the argument, from the problem to the demo offer.
- Motion graphics and kinetic type. Lines like "BUT what if there was a smarter way to conquer this." and "Better Patient Care" were animated word by word to mark each turn.
- UI animation. Cursor moves, typing, the panel opening over the EHR, the chat replies and the recorder were animated so each feature is seen doing its job.
- Sound and music. Sound design and music were synchronized to the clicks, type reveals and scene changes.
- Edit, grade and render. The final edit, color grade and render kept the light blue and white palette of the Jeeves UI.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the SaaS video production service for how a project like this is scoped.
Questions about the Jeeves B2B video
Why does the Jeeves video wait 18 seconds to show the product?
The opening sets up the problem first: EHR screens from 0:00, "extremely overwhelming" at 0:12 and "BUT what if there was a smarter way to conquer this." from 0:14. When the logo appears at 0:18, it reads as the answer to that question.
How does the video show just-in-time training inside the EHR?
At 0:25 the Jeeves panel slides open beside an EHR screen. At 0:28 a user types "How to Care for Wounds" and gets a 3:35 video and a "20 Pages" tip sheet.
Who is the Jeeves video aimed at, clinicians or training teams?
Both, in turn. The first half shows clinicians using search and the Jeeves Bot. At 0:52 "What about creating content during an upgrade?" switches to the training team that records, captions and publishes the content.
How does the video show content being created during an EHR upgrade?
From 0:54 a screen recording with a webcam runs over an EHR. "AI Closed Captioning" appears at 1:03, metadata tags such as "OpenEMR" fill in, and at 1:14 the recording becomes the tip sheet "Nursing Skill Check: Wound Care Dressing procedures".
Why does wound care appear in so many scenes?
Using one task lets each feature be compared on the same job: search at 0:28, the training video at 0:30 and the tip sheet built from a recording at 1:14. The viewer follows one problem instead of a feature list.
How long did the Jeeves video take and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope covered UI asset integration, motion graphics, voiceover recording, sound design, music and the final edit and render.
What Advids clients say
"Advids have done several videos for us now, they are extremely accommodating, efficient and easy to work with. They have a good process in place which enables you to feedback easily."Nina Smith, Marketing Manager at PDI
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