OMRON
OMRON is a company that makes medical devices. This particular video is designed to promote their new blood pressure monitor, NightView.
Video Design - This sales video features simple graphics of a clock, sun, and moon to symbolize the time of day. They are used to explain the difference between daytime and nighttime blood pressure monitoring, which is the key feature of the product.
The video successfully communicates its message through clean graphics, clear visuals, and a simple animation style. The narrative is focused on explaining the benefits of using this blood pressure monitor. The tone of the video is both informational and reassuring, ensuring that the viewer understands the importance of nighttime blood pressure monitoring, and that this device will help with the process.