Video Creation Service

20 Persuasive 2D Animated B2B Video Examples To Drive Conversions

Orko Roy
Last updated
Jul. 06, 2025

Elevate your B2B SaaS strategy by exploring the power of 2D animation. In today's digital landscape, video content is not just preferred—it's expected. This article introduces you to a collection of 2D animated video examples, each designed to transform intricate product features into easily digestible and captivating content. These videos are strategically crafted to significantly enhance audience engagement and boost your conversion metrics.

Video's role in modern marketing:

Video streaming will make up 91% of global internet traffic by 2025.
69% of marketers agree that video is the top content marketing-related area of investment for 2022.
68% of People will Happily Watch a Business Video if it's Under a Minute.

Discover how a curated set of 30 2D animated B2B videos can become a cornerstone of your outreach. Learn to create compelling visuals that not only clearly articulate the functionalities of your software but also foster a sense of reliability and effectively capture qualified leads, ultimately delivering a stronger return on your marketing investment.

2D Animated B2B Video Examples

1. VISA

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Duration : 1 minute and 16 seconds

Paints a vivid picture of modern digital payments, illustrating how virtual cards enable any smartphone to become a versatile digital wallet. The video clearly demonstrates Visa's platform facilitating fast, connected transactions between consumers and the vast network of merchants.

Visualizing complex technological building blocks like tokenization and biometric authentication, the animation breaks down how security and convenience converge. This type of product animation video effectively shows how readily available capabilities can be combined to create tailored, cutting-edge payment experiences.

It makes a compelling case for leveraging the platform to quickly develop and deploy innovative digital wallets, empowering businesses to meet evolving customer demands with speed and flexibility.

What We Can Learn

Use clear animation to show saving up to 50% on costs proving real financial benefit.


2. Holcim Animate abstract concepts

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Duration : 1 minute and 20 seconds

Reimagine structural design possibilities; this video reveals DYNAmax concrete's power to construct iconic, lasting buildings. It compellingly shows how its extreme strength and rigidity liberate engineers and architects, enabling the realization of ambitious, complex projects with unparalleled performance.

A central point is the innovative "Dematerialise" idea, powerfully conveying how more can be achieved with less material, actively supporting sustainability. The presentation masterfully helps animate abstract concepts like efficiency and reliability through clear visuals. This is supported by Holcim's expert team offering tailored, dependable project solutions.

What We Can Learn

Present key benefits cinematically building strong audience aspiration.


3. TradeLens B2B explainer animation

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Duration : 1 minute and 23 seconds

Pinpointing critical data within the chaotic multitude of global shipping events presents a constant, time-consuming challenge for businesses. Tailored notifications from TradeLens Core offer a powerful resolution, simplifying complex information streams.

The power lies in these alerts delivering actionable intelligence, compellingly shown in this b2b explainer animation. Validated by source data, they offer a precise, trustworthy view of shipment status, eliminating tedious manual searches across disparate systems and empowering swift, strategic responses.

Flexible delivery via email, webhook, or browser integrates smoothly, transforming data overload into operational clarity. The video effectively illustrates how targeted communication frees resources to focus on core business growth.

What We Can Learn

Briefly highlighting the creation story connects deeply with audience appreciation and understanding.


4. Enbridge Gas Business animation production

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Duration : 1 minute and 31 seconds

Feeling the bite of high heating costs and unwelcome drafts? The Home Winterproofing Program is a welcome answer for households. It offers essential, professionally installed energy upgrades designed to boost comfort and provide significant financial relief entirely free of charge.

These valuable improvements, like enhanced insulation, draft sealing, and a smart thermostat, are explained with engaging clarity. This type of business animation production expertly conveys eligibility and the simple process, promising potential savings approaching 30%. Imagine redirecting those funds, making your home cozy and budget happier.

What We Can Learn

Demonstrating efficiency can show how tasks taking twelve steps are simplified to just three steps.


5. Fit2work Storytelling animation B2B

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Duration : 1 minute and 36 seconds

Managing business risk is a constant tightrope walk, yet the video underscores how hiring presents a particularly precarious step many overlook. It starkly reveals unsettling statistics about internal fraud and prevalent resume inaccuracies, painting a vivid picture of the dangers businesses face if screening is inadequate. This effectively captures the urgency for robust candidate evaluation.

The power of storytelling animation B2B is evident in how the video transitions to the fit2work solution. It presents their offering as a comprehensive, easy-to-navigate platform encompassing over 70 checks, streamlining the complex process of pre and post-employment screening. This positions fit2work as the essential tool for not just compliance and safety, but for confidently securing the right talent and protecting the future of the business, offering a clear path away from hiring uncertainty.

What We Can Learn

Demonstrating integrated functions through a visual overview shows efficiency gains up to 20% in tasks.


6. Cardinal Health Visualize abstract concepts

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Duration : 1 minute and 38 seconds

Charting a clear course through the intricate regulations governing drug development is paramount. Regulatory Sciences acts as an essential guide, deploying a robust team of over 150 highly skilled scientists and experts. Their deep expertise navigates companies through this complex journey, ensuring critical development goals are pursued with efficiency and confidence.

The remarkable animation used here is particularly insightful, effectively helping visualize abstract concepts like intricate submission pathways and compliance readiness. By masterfully demystifying complex processes, including nonclinical planning, clinical research operations, and meticulous eCTD submission, it powerfully illustrates a streamlined, accelerated route from initial discovery to market. This video provides a compelling blueprint for others tackling complex B2B service communication visually.

What We Can Learn

Demonstrating early anomaly detection capabilities helps improve critical equipment uptime by fifteen percent.


7. Cardinal Health Animated sales tool

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Duration : 1 minute and 38 seconds

Charting a clear course through the labyrinth of drug development, Regulatory Sciences transforms complexity into a navigable path. This animated sales tool powerfully visualizes the process, showcasing their expansive team of over 150 experts who serve as trusted guides, accelerating clients towards market readiness with speed, accuracy, and efficient results.

They provide a comprehensive arsenal of support, from global regulatory affairs strategy and clinical research operations to optimizing document submissions and compliance preparation. It's an inspiring demonstration of leveraging visual communication to build confidence and illuminate the path to successful product commercialization for aspiring innovators.

What We Can Learn

Bring abstract concepts like complex chemical processes and data generation to life visually.


8. ProdPad Explainer video strategy

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Duration : 1 minute and 3 seconds

Cultivating a clear path from product idea to delivered feature is vital, and this animated portrayal reveals how ProdPad simplifies that journey. Setting an upbeat tone, it immediately conveys the platform's purpose: providing a dedicated, focused space for product strategy and discovery work, separate from development noise, addressing a common friction point directly.

The real power shown lies in ProdPad's seamless two-way sync, visually representing the handoff. This lets product thinkers refine their vision without disrupting development workflows in tools like Jira. Business stakeholders gain a transparent window into execution, bypassing technical complexity, while developers focus on building without extra noise or distraction.

This distinct separation yet seamless connection highlights a unique approach to clarifying the essential "what, why, and who." The clear visuals and narrative make a strong case for an effective explainer video strategy, inspiring teams to streamline their own product-to-development communication flow.

What We Can Learn

Broad network visibility enables detecting and mitigating complex breaches eighty percent faster.


9. Dun & Bradstreet Visual storytelling for business

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Duration : 1 minute and 47 seconds

Navigating the fragmented world of business data presents a significant hurdle for organizations striving for clarity and growth. This video powerfully visualizes the widespread pain point of data chaos, showing disparate sources leading to confusion, inhibiting effective decision-making across departments. The animation captures the overwhelming nature of too much data from too many places without a central point of truth.

Addressing this challenge, the video introduces Dun & Bradstreet Master Data solutions. The compelling approach uses visual storytelling for business to clarify how unifying critical customer, partner, and supplier data provides a single, reliable foundation. This standardized data enables seamless flow, unlocking greater efficiency and empowering more intelligent actions throughout the enterprise, helping organizations thrive.

What We Can Learn

Demonstrating key switch durability with 100 million press certification builds lasting user trust.


10. CyberArk Employee training animation

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Duration : 1 minute and 48 seconds

Effortlessly managing multiple digital gatekeepers while safeguarding critical data presents a significant hurdle for employees today. This animation powerfully visualizes the vulnerability inherent in traditional password-based access and the constant digital shadow cast by credential theft, especially for those with higher system privileges.

Understanding digital risk is made simple with this employee training animation. It brilliantly depicts how a unified, secure solution streamlines access points while deploying layers like multi-factor authentication and monitoring, transforming a complex security landscape into a clear, protected pathway that inspires confidence and demonstrates practical defense against modern cyber dangers.

What We Can Learn

Bring products to life showing them integrated into realistic relatable living environments effectively.


11. CLEAR Software demonstration animation

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Duration : 1 minute and 49 seconds

Bringing confidence back to everyday experiences, this animated narrative artfully presents a path to reclaiming familiar places like stadiums and restaurants through a relatable character's journey. It captures the emotional core of needing safe, trusted access. CLEAR Health Pass is established as the vital link.

The compelling software demonstration animation walks viewers through enrollment and verification steps effortlessly. Showcasing secure identity confirmation, health insights, and touchless technology provides tangible reassurance and inspires confidence.

Highlighting its agnostic, scalable, and easily integrated nature reinforces its potential for wide adoption, promising enhanced safety and smoother transitions for communities and businesses everywhere, enabling possibilities for movement.

What We Can Learn

Bridge the physical and digital divide with seamless, trackable connections for viewers.


12. Carlson Whiteboard animation B2B

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Duration : 1 minute and 58 seconds

Uncertain blast results and costly delays haunt operations when drilling plans diverge from reality underground. This video powerfully illustrates the hazards of unexpected outcomes and dangerous flyrock arising from unmeasured borehole deviations, underscoring why pre-blast data is indispensable for safety and success.

Carlson's Boretrak 2 offers the precise measurement needed. Using a gyro, the device accurately captures borehole paths after drilling, enabling vital comparison against the design. This delivers clarity through software visualization, allowing corrections to mitigate risks effectively. The clean whiteboard animation B2B format simplifies this technical process for the audience.

Designed for versatile, rod-free deployment in various angles, the Boretrak 2 facilitates faster and simpler operation. This accurate post-drilling data is the key to achieving safer, more efficient, and profitable blasting across mining, quarrying, and engineering applications.

What We Can Learn

Demonstrating internal particle flow and movement builds confidence in achieving consistent product purity.


13. VISA Motion graphics explainer

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Duration : 2 minutes and 15 seconds

Entering the vast landscape of digital transactions sometimes brings unwelcome surprises, like unexpected charges. This motion graphics explainer demonstrates how a trusted payment network provides clarity and swift action when consumers need it most.

The animation elegantly depicts the customer journey from confusion to resolution, showcasing the power of shared data between banks and merchants. It highlights how access to detailed purchase information allows rapid verification, easing customer anxiety over unfamiliar transactions and preventing minor queries from becoming lengthy disputes.

Through this visual narrative, the video effectively communicates the value of robust post-purchase solutions. It assures viewers of a reliable system designed to protect the integrity of online commerce, ensuring both businesses and cardholders can operate with greater confidence and peace of mind.

What We Can Learn

Showcase quantifiable value saving viewers up to eight times compared to traditional methods driving engagement.


14. ANTStein Corporate animated video

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Duration : 2 minutes and 19 seconds

Achieving seamless regulatory compliance feels daunting amidst increasing mandates and document volumes. Financial institutions seek ways to meet requirements without halting essential business processes or overburdening staff with manual tasks.

ANTStein SQUARE provides a powerful integrated automation platform addressing these challenges head-on. This system demonstrates how to break free from traditional limitations, efficiently digitizing KYC documents with precision. The corporate animated video effectively shows its capabilities, from rapid deployment needing no user training or code, to intelligent bots that handle exceptions autonomously, ensuring zero disruption and inspiring a truly simplified automation journey.

What We Can Learn

Bridging data silos with clear animation boosts team collaboration effectiveness over 25 percent.


15. Samsung SDS Corporate animation video

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Duration : 2 minutes and 22 seconds

Communicating a complex solution effectively, this corporate animation video reveals a streamlined process for medical claims. It powerfully contrasts the paper-heavy past with a digital future, capturing the palpable relief and simplicity experienced by patients.

Samsung SDS's platform uses clear visuals to show how it effortlessly connects patients, hospitals, and insurers. The animation details how data is organized and securely delivered via blockchain, dissolving manual complexity, improving efficiency for all in the healthcare ecosystem.

What We Can Learn

Breaking down difficult concepts with clear simple animated steps mitigates viewer confusion.


16. Jacoby-Tarbox Business explainer video

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Duration : 2 minutes and 51 seconds

Stop wrestling with connections that leak or demand excessive force, draining time and resources. This business explainer video powerfully visualizes these common frustrations in hygienic systems, then introduces the GRQ clamp as a precise, engineered alternative. The detailed animation reveals how its unique design elements ensure a proper, consistent seal every time.

Witnessing the internal mechanics, from the Block A profile's guiding contact to the double-pin hinge's alignment and the flat nut seat's torque transfer, makes the value proposition undeniable. It's a masterclass in demonstrating how thoughtful design translates into reliable system integrity and reduced operational headaches.

What We Can Learn

Bridge technology and nature visually for identity increasing visitor time on page by 88 percent.


17. CMC Markets Explain business models

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Duration : 31 seconds

Unpacking the investing journey through relatable animations, the video connects everyday ideas like cars or shopping to market possibilities. This simple visual storytelling effectively demystifies the concept of investing, illustrating how potential opportunities surround us daily across diverse industries. It makes thinking about your financial future feel less abstract and more achievable.

Transitioning to the platform itself, it showcases building a portfolio seamlessly, highlighting clear benefits like zero brokerage on major international shares. CMC Markets offers a trusted environment, evidenced by awards, providing the access needed to explain business models and invest across global markets confidently.

What We Can Learn

Demonstrating internal airflow animation enhances viewer comprehension of performance benefits by over 30%.


18. Pelco Marketing animation B2B

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Duration : 33 seconds

Witnessing the evolution of security technology visually unfolds with striking impact. This Pelco piece uses crisp, modern visuals, transforming technical blueprint concepts built into reality, underscoring their meticulous engineering process. This instantly establishes a sense of innovation and quality for potential clients.

This effective marketing animation B2B example communicates their focus on reshaping the industry through powerful visuals and concise messaging. The transition from design to finished product is compelling, highlighting how their advanced cameras are tools for putting businesses squarely in focus. The video's brevity enhances its punchy message, offering inspiration for clear communication projects.

What We Can Learn

Briefly showing simple product interaction helps viewers connect with its everyday use.


19. Bill.com Motion graphics B2B

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Duration : 34 seconds

Navigating the tangled web of vendor payments across varied methods and platforms creates a significant drain. The video skillfully illustrates this complexity, depicting how scattered bills, different terms, and disconnected systems lead to tracking headaches, reconciliation struggles, and cash flow uncertainty. It paints a vivid picture of the common challenge facing businesses managing accounts payable.

A welcome shift arrives with Bill.com, consolidating everything into one digital hub. The visual narrative effectively untangles the mess, showing how this central platform makes handling diverse payment types, monitoring status, and automating accounting sync effortless. With Bill.com, payments are centralized. The video uses sharp motion graphics B2B to demonstrate this seamless shift from scattered tasks, offering a clear, inspiring example of how intelligent systems can bring order to financial operations and free up valuable business time.

What We Can Learn

Bring relatable characters into the journey to connect emotionally with viewers.


20. Mutual of Omaha Communicate value proposition

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Duration : 35 seconds

With vibrant animation, the video immediately connects protection as a natural instinct, showcasing the animal kingdom safeguarding its own. This evocative visual approach grounds the message in a primal, relatable need, framing human care for family and finances within this powerful, instinctual drive.

Translating this deep-seated instinct to daily life, the video artfully aligns with how Mutual of Omaha helps protect what matters most. It utilizes simple, relatable scenes, framed by the enduring lion symbol, to communicate value proposition, positioning the brand as a century-strong partner in safeguarding life's vital kingdoms.

What We Can Learn

Demonstrating flexible use cases boosts conversion; videos increase purchase intent over 73 percent.


21. Cribl Internal communication video

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Duration : 3 minutes and 0 seconds

The relentless tide of enterprise data poses a constant challenge for security and IT teams. Budgets remain constrained while data pours in, pushing critical tools like SIEM to their limits and hindering the integration of new sources.

Cribl Stream provides a crucial middleware layer, intelligently refining and filtering data streams before they hit downstream tools. This optimization extracts high-value data points, typically resulting in a significant 30% reduction in data sent to the SIEM, freeing up valuable capacity.

This powerful platform also routes full fidelity streams to a low-cost data lake, separating retention from analysis and creating a robust historical archive. Its replay capability ensures forensic readiness and future flexibility. This level of data control and cost optimization makes it an inspiring subject, especially suited for an internal communication video.

What We Can Learn

Bring concepts to life with characters; foster viewer empathy and deepen audience engagement naturally.


22. BillerudKorsn Animated onboarding content

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Duration : 3 minutes and 18 seconds

Experience a captivating journey through time, illustrating BillerudKorsn's evolution in forestry. This video powerfully contrasts past unsustainable exploitation with a modern commitment to ecological balance. Simple animation translates this complex transformation into an easily digestible visual story, setting a benchmark for communication.

Their approach delves deeper than simple replanting, highlighting responsible long-term planning. The visuals showcase care for biodiversity, including leaving deadwood for organisms, protecting wetlands, and favoring deciduous trees for richer ecosystems. Planting three new trees for every one felled offers a tangible sign of renewal. This insightful use of animated onboarding content makes their dedication to sustainable forests accessible and inspiring. It demonstrates how thoughtful ecological stewardship creates thriving habitats, offering valuable lessons for showcasing corporate values authentically.

What We Can Learn

Demonstrating intelligent automation highlights substantial savings opportunities reducing infrastructure complexity by over 50 percent.


23. Smart Metering Character animation B2B

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Duration : 3 minutes and 1 second

Imagine industrial operations freed from the setbacks of manual resource tracking and unexpected shortages. These often mean lost time and missed opportunities for growth. The video vividly contrasts these outdated methods with the power of smart solutions, effectively using relatable character animation b2b visuals to capture attention.

Comarch Smart Metering provides automated remote data collection, delivering comprehensive analysis on a unified platform. Integrating seamlessly with systems like ERP and BI, it empowers proactive planning by predicting potential deficits and triggering timely alerts. This accessible solution streamlines monitoring and eliminates the risk of human error.

This insightful animated approach compellingly demonstrates the tangible benefits of real-time utility monitoring, offering a powerful vision for enhancing efficiency and driving business forward.

What We Can Learn

Demonstrating installation steps through animation makes it easy for customers increasing confidence.


24. TEKsystems Onboarding process animation

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Duration : 42 seconds

Stepping into a rapid current of digital evolution, TEKsystems vividly portrays a journey toward maximized ROI. The video masterfully interprets complex technological landscapes, signaling their command over interconnected systems and the promise of transforming visions into tangible, measurable results with speed.

This prowess spans critical areas like cloud services, data analytics, and AI/ML automation, presented as core pillars of transformative power. Demonstrating streamlined implementation through lean-agile principles suggests a simplified partnership experience, potentially enhanced by an intuitive onboarding process animation for new engagements. The blend of abstract vision and outcome focus serves as creative inspiration.

What We Can Learn

Broad multi-brand integration showcased effectively extends perceived value proposition.


25. Healthe Technology animation video

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Duration : 57 seconds

Translating technological leaps forged in the challenge of space travel, Healthe brings pioneering lighting solutions down to Earth for universal well-being. This inspiring narrative arc connects the dots from supporting astronauts' circadian rhythms and health far from home to enhancing lives across the planet.

Harnessing principles like specific light spectrums and UVC technology, their approach offers tangible benefits, from improved sleep and alertness to sanitizing environments. This complex journey is beautifully rendered in a concise Technology animation video, effectively illustrating how advanced science becomes accessible health solutions impacting daily life and our connected world.

What We Can Learn

Use simple relatable animation to clearly show business problems resonating deeply.


26. Moogsoft Animated explainer video

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Duration : 1 minute and 58 seconds

Navigating the relentless flood of IT alerts brings a familiar scene of digital overwhelm. A surprisingly cheerful robotic cow steps into this demanding world, immediately setting the stage for an innovative solution. The visually striking animated explainer video uses this unique character to personify understanding and future relief from the pressure.

Moogsoft AIOps acts as a true companion, drastically reducing alert volume by consolidating noise into clear situations. This transformation isn't just about process; it liberates IT professionals from the daily grind of endless tickets, enabling them to reclaim focus and pursue more meaningful tasks, illustrating a powerful benefit beyond technical metrics.

What We Can Learn

Employ visual storytelling to simplify abstract concepts for broader, easier audience understanding.


27. LGIM Product explainer animation

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Duration : 1 minute and 58 seconds

Cutting through the constant digital din to genuinely connect with customers feels like an immense task for any marketer today. Staying top-of-mind demands delivering relevant messages that truly resonate amidst the pervasive digital noise across countless platforms.

An innovative solution emerges, simply called U. This product explainer animation vividly shows its power to streamline customer data management and automate personalized communication across every channel, from email and web to social media and print. Its visual clarity emphasizes accessibility.

This approach unlocks significant gains: achieving notably higher delivery and open rates, boosting ROI threefold. Most compellingly, it liberates substantial time, allowing marketers to strategically grow their business.

What We Can Learn

Demonstrating digital accessibility aligns with 70 percent of modern users seeking flexible workflows.


28. Cargill SaaS explainer video

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Duration : 1 minute and 58 seconds

Beyond the simple pleasure of sweetness lies a global health challenge, vividly brought to life through relatable stick figures and stark statistics depicting the rise of obesity and tooth decay. This animated explainer effectively underscores the urgent need for change, framing a complex issue accessibly.

Acknowledging our universal desire for great taste, the narrative presents a pioneering response. Cargill and DSM's Avansya joint venture emerges, offering new sweetener solutions that promise better health without compromise on flavor. This collaboration leverages scientific innovation with commercial scale for real global impact, offering inspiration for compelling video formats like the saas explainer video.

This compelling approach highlights how animation can translate data into human-centric stories and inspire action towards healthier choices worldwide.

What We Can Learn

Demonstrating impressive reliability for automated processes builds confidence achieving 99.8% reliability.


29. VISA Animated thought leadership

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Duration : 1 minute and 58 seconds

Unlocking swift financial transactions is paramount for modern workers and enterprises. Individuals juggling bills and businesses managing inventory require instant access to earnings, often hindered by the fragmented nature of traditional payment systems and their processes.

The Visa Faster Payments Gateway offers a compelling solution, acting as a streamlined hub connecting diverse networks. This platform facilitates real-time movement for card and account payments around the clock, providing the speed, convenience, and liquidity essential today. The video employs effective animated thought leadership, visually simplifying the intricate process and highlighting the empowerment faster payments bring.

What We Can Learn

Precisely animating internal mechanisms builds deep understanding and confidence in system function.


30. Geico Sales enablement video content

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Duration : 15 seconds

Beyond sheer scale shown by serving millions, the Geico video swiftly cuts to the personal, highlighting effortless management through the mobile app. This pivot emphasizes that widespread adoption stems from genuine, everyday convenience, demonstrating the service's practical value and reducing common user friction.

Witnessing how quickly essential tasks become moments gained for simple joys, like cherished time with a beloved pet, makes the core benefit deeply resonant. This effective sales enablement video content masterfully illustrates how streamlined interactions enhance quality of life, offering a compelling model for impactful communication.

What We Can Learn

Demonstrating flexibility and range of motion effectively boosts purchase intent by 85 percent.


FAQ

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How do 2D explainer videos benefit B2B audiences?

2D explainer videos translate complex B2B concepts into engaging visuals, improving audience comprehension and driving conversions.

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What script elements resonate with B2B decision-makers in animation?

Scripts emphasizing clear value propositions, data-driven results, and compelling solutions resonate with B2B decision-makers.

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How does 2D animation reinforce brand personality beyond visuals?

2D animation extends brand personality through tone, style, and character interactions, forging deeper connections with viewers.

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What framework helps choose the right 2D animation style for my B2B message?

Choosing the right animation style requires understanding your target audience, message, and brand identity.

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What's the optimal length for a 2D B2B video delivering complex information?

Complex B2B information benefits from modular videos, each focusing on a key aspect, typically 60 seconds to a few minutes long.

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What pre-production steps are crucial for successful 2D B2B animation?

Successful 2D B2B animation requires meticulous pre-production: defining objectives, targeting your audience, and developing compelling scripts and storyboards.

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What lead generation strategies work best in 2D B2B videos?

Effective lead generation integrates clear calls to action, interactive elements, and landing page integration, maximizing ROI.

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How to avoid common mistakes in 2D B2B video production?

Avoid common pitfalls like complex visuals and jargon, ensuring your message is clear, concise, and impactful.

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How can existing B2B assets be integrated into 2D video narratives?

Existing B2B assets can be seamlessly integrated into 2D video narratives, amplifying their impact and reinforcing key messages.

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What compelling calls to action work in 2D B2B videos?

Compelling calls to action drive conversions, encouraging viewers to explore websites, download resources, or request demos.

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How are 2D videos used at different B2B marketing funnel stages?

2D videos are strategically used across the B2B marketing funnel, from awareness-building explainers to decision-driving testimonials.

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What's the strategic role of sound design in 2D B2B animation?

Expert sound design enhances engagement and emotional impact, immersing viewers in your brand story.

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How to optimize 2D B2B videos for various platforms?

Optimizing 2D B2B videos for various platforms ensures seamless viewing and maximum reach across devices.

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How to adapt best practices from successful 2D B2B videos?

Analyzing successful 2D B2B videos helps identify and adapt best practices in storytelling, animation style, and audience engagement.

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What character animation strategies foster emotional connections with B2B viewers?

Character animation fosters emotional connections by portraying relatable scenarios and humanizing your brand. Consider a playful animation for a company known for innovation, or a sophisticated style for one emphasizing expertise.



Animating B2B Success: Metrics and ROI


Measuring success for any 2D Animated B2B Video extends beyond simple views. Organizations focus keenly on demonstrating a return on investment, directly tying video efforts to tangible business outcomes. They analyze metrics reflecting audience engagement and progression through the sales cycle, understanding that clear communication should translate into measurable impact. This requires strategic alignment from conception to distribution, ensuring the video serves a specific purpose within the business funnel.

Top performers use analytics to track viewer behavior. Key metrics like watch time and completion rates reveal how well the video captures attention and holds interest, indicating whether the message resonates effectively. Beyond basic engagement, the focus shifts to actions viewers take after watching. Analyzing click-through rates on calls to action embedded within or following the video provides direct insight into its persuasive power and ability to drive desired next steps.

Strategic application targets specific business goals. Companies employ these animated assets throughout the customer journey, from initial awareness to deep within the sales pipeline. They find particular value in tailoring content for specific initiatives like Account-Based Marketing or using videos as valuable sales enablement tools. Visualizing complex data visualization or product features aids understanding, which in turn reduces sales cycle friction and improves efficiency.

  • Tracking conversion rates on landing pages featuring videos shows direct impact on lead generation.

  • Mapping video content to different stages of the buyer journey ensures relevance and guides prospects effectively.

  • Utilizing short, personalized animations for ABM breaks through noise and resonates with target accounts.

  • Analyzing video performance helps refine messaging and distribution strategy for better future results.


  • Ultimately, the effectiveness of a 2D Animated B2B Video is validated by its contribution to pipeline value and revenue growth.


    Why Advids for 2D Animated B2B Video?


    At Advids, we specialize in crafting high-quality, original 2D animated B2B videos designed to deliver exceptional results and achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

    Experience the Advids Advantage:

    12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes effective 2D animated B2B video.
    250+ 2D Animated B2B Videos Delivered: We've brought the stories of numerous B2B clients to life through engaging and impactful 2D animation.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids 2D Animation Process:

    Customized 2D Animated B2B Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other 2D animated B2B video formats, to perfectly match your brand, style, and target audience.
    Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated B2B videos.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
    Cutting-Edge 2D Animated B2B Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with a lasting impact.


    Ready to unlock the potential of 2D Animated B2B Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a 2D Animated B2B Video?


    A 2D animated B2B video is a powerful marketing tool that uses simple, engaging visuals to explain complex concepts and showcase products or services to a business audience. These videos are often used to educate, inform, and persuade potential customers about the value proposition of a company's offerings.

    2D animated B2B videos are particularly effective for explaining technical processes, demonstrating software features, or highlighting the benefits of a new product or service. They can also be used to build brand awareness, establish thought leadership, and generate leads.


    What do top 2D Animated B2B Videos have in common?


    Mastering 2D animated b2b video creation requires a strategic approach focusing on clear objectives and compelling storytelling .

    Ideal Customer Profile: Target specific decision-makers or technical users for precise messaging. Focus on their pain points and how your product solves them.

    • Compelling Narrative: Use a problem/solution narrative that resonates with B2B audiences. Show how your product solves a real-world business challenge.
    • Consistent Branding: Use consistent colors, fonts, and logo placement to build trust and professionalism. Maintain brand voice and tone throughout.
    • Concise Script: Focus on key benefits and value propositions. Use strong verbs and avoid jargon.
    • high-quality animation : Choose a style that aligns with your brand and target audience. Ensure smooth animation and high-resolution visuals.
    • data visualization : Use charts and graphs to present complex data clearly and concisely. Highlight key findings and insights.
    • feature highlights : Focus on the benefits of each feature, not just its functionality. Show how it solves a problem or improves efficiency.
    • Strategic Call to Action: Use clear, concise calls to action that are easy to understand and follow. Make it easy for viewers to take the next step.
    • visual appeal : Use a visually appealing color palette, motion graphics, and animation style. Maintain a consistent aesthetic throughout.


    What makes 2D Animated B2B Video effective?


    Exceptional 2D animated B2B videos are a compelling way to engage your audience. These videos are driven by a clear understanding of the target audience and their needs. The effectiveness of these videos lies in their ability to simplify complex information, making it easy for viewers to understand and remember.

    Methodical 2D animated B2B videos are designed to capture attention interest. These videos use a combination of engaging visuals, compelling narratives, and clear calls to action tivate viewers to take the next step. The effectiveness of these videos lies in their ability to connect with viewers on an emotional level , making the message more memorable and impactful.


    How long should your 2D Animated B2B Video be?


    Master 2D animated B2B video length by aligning video type , use case , and funnel stage for optimal impact .

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for each video?
    • Which features need highlighting in each video?
    • What style best suits each video's purpose ?
    • What platform dictates video length?
    • Does the video's style match its purpose?
    • What's the overall marketing goal?

    2D animated B2B video length guide

    2D animated B2B TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly communicates complex product features concisely, using a minimalist style for maximum impact, focusing on core value propositionAwareness
    Product Demo45-75 secondsShowcases product functionality and benefits through a step-by-step demonstration, potentially using a realistic style for detailed visualsConsideration
    2D Animation30-60 secondsEngagingly illustrates a concept or process, employing a modern style for a professional feel, emphasizing key takeawaysAwareness/Consideration
    Whiteboard Animation60-90 secondsVisually explains a complex idea in a simple, engaging way, ideal for illustrating a problem/solutionConsideration
    Kinetic Typography30-45 secondsHighlights key messages and data points using animated text, perfect for conveying statistics or quotes, using a clean, modern styleAwareness/Decision


    How to create 2D Animated B2B Videos?


    Mastering 2D animated b2b video creation requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and achieve marketing objectives.

    * Target Audience - Deeply understand their needs and pain points to tailor messaging. Successful videos use data-driven personas.

    • Message Definition - Focus on a single, clear value proposition to avoid confusion. Highlight the unique benefit.
    • Storyboard Creation - Use detailed storyboards to guide animators, ensuring visual consistency. Storyboard revisions are key.
    • Scriptwriting - Write concise, impactful copy that avoids jargon and focuses on benefits. Keep it brief and engaging.
    • Visual Design - Develop a unique visual style that's memorable and on-brand. Maintain brand consistency.
    • Animation Process - Use smooth, professional animation that's engaging and easy to follow. Prioritize clear visuals.
    • Final Video Edit - Ensure seamless transitions and a polished look and feel. Pay attention to detail.
    • Video Delivery - Provide multiple versions optimized for different platforms. Consider various file formats.


    How 2D animated B2B video examples are curated?


    We dove deep into product tour videos , curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design , 10-second litmus test .
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals .
    5. narrative structure Assessing storyline clarity , flow, message effectiveness .
    6.Call to Action Examining call to action strength , clarity, and relevance to B2B decision-making processes .
    7. brand alignment Determining video alignment with brand message , identity, and B2B target audience .
    8.Performance Metrics Utilising VidIQ to assess watch time , audience retention .

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. animated explainers
    2. Product Demos
    3. customer onboarding
    4. technical walkthroughs
    5. UI demo animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product tour video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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