Are you struggling to explain your complex business offerings? These 30 examples demonstrate how businesses are using dynamic visuals to clarify their core value proposition and drive engagement. This page specifically focuses on how they're transforming the way companies communicate with their audience.
Video's role in modern marketing:
91% of businesses are using video marketing in 2023. 87% of marketers say that video has increased traffic to their websites. 93% of brands landed a new customer by posting a video on social media.
A staggering 80% of users abandon onboarding due to complexity. Explainer videos can be the key to unlocking user understanding and retention. This collection of 30 hand-picked business explainer videos showcases the power of visual storytelling.
The business explainer masterfully portrays healthcare's future, using 2D animation to connect patients, providers, everyone. Its subtle approach, highlighting collaboration, avoids overt product promotion, leaving viewers inspired.
Clever visuals, music choices amplify its message, creating lasting impact. Focusing on human experience, it resonates broadly, positioning Cisco as change facilitator.
Connectivity metaphors powerfully reinforce commitment to empowering healthcare professionals, patients. It's exemplary business explainer, showcasing healthcare's potential for accessibility, security, sustainability.
What We Can Learn
Let your visuals tell a compelling story, creating an emotional connection.
Data's role in business growth is undeniable, and this video powerfully illustrates this. The Minimalist Business Explainer uses clean visuals and dynamic motion graphics to highlight the problem of data chaos and the solution offered by Dun & Bradstreet's master data management. The professional color palette and clear visual hierarchy enhance the overall impact.
The video's concise nature keeps viewers engaged, effectively conveying the importance of accurate data and the benefits of using Dun & Bradstreet's solutions. The strategic use of charts and graphs makes complex information easily understandable, leaving a positive and informative impression.
What We Can Learn
Visually demonstrate how your product solves a specific problem, leading to increased engagement.
The business explainer video cleverly portrays internet expansion as boundless opportunity, yet highlights crucial need for online safety. Its whimsical line drawings, minimalist animation style creates engaging narrative, seamlessly weaving internet growth with Avast's protective role.
The video's unique visual approach is incredibly effective, instantly grabbing viewer attention. It successfully communicates a powerful message: safeguarding digital exploration for everyone.
Ultimately, The business explainer offers compelling visual storytelling, showcasing innovative approach to communicating complex ideas. It's a fantastic example of how creative visuals can powerfully convey brand values.
What We Can Learn
Craft simple visuals and a clear narrative to showcase your product's value and build trust.
Workplace safety takes center stage in this concise 3D Business Explainer Video. The animation cleverly transitions from office to industrial settings, immediately highlighting the relevance to the target audience of businesses and safety managers. The video's 1 minute, 55-second runtime effectively showcases Purofort's features and the EQT partnership's potential for global expansion.
Dunlop Protective Footwear's innovative approach is clearly communicated through the visual storytelling. The video's impact is amplified by the strategic use of animation to depict workplace accidents and the Purofort boot's protective qualities. This focused approach leaves a lasting impression of the product's benefits and the company's commitment to safety.
What We Can Learn
Combine 2D and 3D elements for visual interest, boosting viewer engagement and memorability.
Customizable private label products are the focus of this dynamic 2D Animated Business Explainer. The video cleverly showcases a diverse range of mockups€”skincare, supplements, and coffee€”with rapid-fire transitions that highlight the ease of customization and branding options. Launching in February, this platform offers a streamlined selling process.
Bold typography and a vibrant color palette (green, purple, yellow) enhance the visual appeal, while the clear presentation of product variations on a website emphasizes the potential for profitability in multi-billion dollar markets.
What We Can Learn
Showcase your product's impact with clear visuals, driving sales.
NFC's potential is brilliantly showcased. This Small Business Explainer Video cleverly uses concise visuals to demonstrate NFC's wide range of applications, from simple payments to advanced access control. The video's quick pace maintains viewer interest, highlighting the technology's ease of use, appealing to both consumers and businesses.
The video's clean aesthetic and seamless transitions make complex technology easily digestible. Its clear call to action encourages viewers to learn more. The video effectively communicates NFC's value proposition, making it a strong example of effective explainer video marketing.
What We Can Learn
Create a mini-story around a "tap," generating emotional connection and engagement.
Healthcare professionals will appreciate CorVel's concise Business App Explainer Video. The impactful hexagon checkmark and data visualizations immediately convey the app's value. The video's modern design and smooth animations enhance its professionalism.
Showcasing the user-friendly interface and data-driven insights, the video efficiently communicates the app's benefits. Its brevity and clear messaging leave a lasting impression, making it a great example of effective communication.
The business explainer is superb, a masterclass in concise communication. It cleverly transitions from relatable business challenges to Alpha Platforms futuristic solution, keeping viewers engaged with its minimalist 3D animation.
The calming colour palette, smooth transitions, modular cube representation of platform flexibility€”all brilliant design choices. It's a perfect example of making complex technology accessible, exciting.
The video proves that innovative visual storytelling can transform product explanations. It's inspiring, setting new standards for business explainer video production.
What We Can Learn
Tell a clear story showing how your product solves problems, building trust.
Calendly's new business explainer is brilliant. Its concise approach immediately showcases scheduling ease, using a simplified interface plus dynamic availability options. Fluid animations, vibrant colors, create a captivating, modern feel.
The logo, resembling an open canvas, cleverly symbolizes customization. Playful shape animations add personality, highlighting effortless scheduling's creative potential.
The rebranding masterfully reflects commitment to user needs, setting a new benchmark for business explainers. It's a powerful example of how impactful visual storytelling can be.
What We Can Learn
Bright colors and smooth animations grab attention, making viewers want to learn more.
Compelling visuals make this Business Product Explainer shine. The animation's vibrant style and clever use of metaphors, such as mountains symbolizing challenges, are memorable. For example, the video showcases a real-world project demonstrating the power of collaboration.
The Collective Impact approach is clearly explained, leaving a positive impression. The video's concise presentation and optimistic tone effectively communicate the potential for positive change.
What We Can Learn
Clearly illustrate your solution's impact, motivating viewers to learn more.
Upwork's 72-second Business Software Explainer video immediately grabs attention. Its clean animation and quick pace effectively communicate complex information. The use of icons and charts simplifies the message, making it accessible to a broad audience.
The video cleverly showcases Upwork's solutions to common business problems, such as talent acquisition and security concerns. The inclusion of client logos builds trust, and the overall aesthetic is modern and professional.
Sophisticated animation grabs attention; this Business Storytelling Explainer cleverly uses visuals to explain complex technology. The fast-paced, vibrant style effectively communicates the challenges of digital adoption and WalkMe's solutions for businesses and individuals.
The video's concise storytelling and dynamic visuals leave a lasting impression, showcasing how WalkMe empowers users to master technology. The cascading software windows, for example, visually represent the complexity WalkMe simplifies.
Palm oil's journey from seed to shelf is beautifully depicted. FGV's commitment to sustainability is clearly conveyed through vibrant visuals and a concise narrative, making this Business Tech Explainer video highly effective.
The video's fast-paced editing and diverse imagery create a dynamic viewing experience, while the clear messaging effectively communicates FGV's global impact and dedication to sustainable practices. The focus on value-added products and their integration into daily life is a clever touch.
Visual storytelling shines in this piece. The contrasting imagery, from ancient chariots to modern smartphones, brilliantly illustrates the evolution of transactions. This Simple Business Explainer cleverly connects with viewers through relatable scenarios, highlighting the debit card's global acceptance and mobile banking features.
The video's concise style and bright animation make the Capital One debit card's benefits immediately clear. Security features, like card locking and alerts, are emphasized, enhancing the overall appeal. The animation's clean aesthetic adds to the positive message.
Opening with a unique rotating 3D icon, HORNE's Corporate Business Explainer Video immediately captures attention, signaling the company's dedication to a €œWISE FIRM€ culture. The video cleverly uses the tale of the €œWISE MAN€ and €œFOOLISH MAN€ to visually reinforce the solid foundation of the company. The video seamlessly transitions through core values like FAITH, FAMILY, and CLIENT EXPERIENCE using bright, engaging artwork.
Further into the video, you'll experience the vision of the company, shown with a skyline, compass and future trends. It shows HORNEs commitment with the theme of caring and collective growth. The video culminates by spotlighting the attraction of great talent and that joining HORNE means being part of something larger, emphasizing a positive atmosphere. A vibrant logo and slogan close the video.
Superfluid's animated Business Values Explainer immediately grabs attention. The transforming credit card and shopping cart cleverly illustrate the problem, while smooth, fluid transitions keep the viewer engaged. The video concisely conveys complex information, showcasing Superfluid's Web3 integration and developer-centric approach through 3D Ethereum token animation and developer console UI mockups.
The video's futuristic aesthetic and efficient pacing make it highly engaging for Web3 developers and businesses. Check out their dashboard to start your first stream today!
Space-based innovation meets global health impact in this Business Intro Explainer. The animation's vibrant colors and dynamic visuals create a memorable introduction to Healthe's mission. UVC sanitation and light spectrum adjustments are presented clearly, showcasing the technology's potential.
The video effectively communicates Healthe's commitment to scientific research and its inclusive work environment, appealing to investors and healthcare professionals alike. The call to action encourages viewers to learn more about this innovative company.
Warehouse efficiency is paramount, especially during supply chain disruptions. This Business Animated Explainer Video effectively demonstrates CRRC's solution, using crisp visuals to highlight its impact. The clean, modern animation style, combined with concise information delivery, makes the software's benefits readily apparent.
The video successfully showcases how the software optimizes tasks and resource allocation, leading to improved productivity. Its ease of setup and configuration, along with the promise of increased pick rates, are compelling selling points. Learn more about this efficient solution by contacting CRRC.
The engaging video showcases a compelling Explainer Animated Business Overview. The animation cleverly illustrates the arduous diagnostic journey for rare diseases, using simple yet effective visuals to depict the time and effort involved. The pastel color palette creates a comforting atmosphere, but adding more emotional resonance would enhance viewer connection.
Sanofi's dedication to research is apparent, but the video could benefit from a stronger emphasis on the positive impact of their work. While the global scale of the problem is highlighted, a clearer link between Sanofi Genzyme's efforts and real-world solutions would make the message more impactful.
What We Can Learn
Create a hopeful tone; positive emotions encourage viewers to learn more.
The captivating Animated Business Explainer immediately draws viewers in with its dynamic visuals. The video expertly uses a rapid-fire sequence of scenes to demonstrate Cabot's reach across various sectors, from clean energy to construction.
Hexagonal graphics and smooth transitions create a visually stunning experience, emphasizing the company's commitment to innovation and sustainability. The video's impactful imagery leaves a lasting impression of Cabot's role in shaping a more sustainable future.
Cybersecurity in the cloud is accelerating, and this explainer business animation brilliantly showcases that speed. The video's futuristic aesthetic, coupled with the striking use of neon colors and 3D animation, instantly captivates. The infinity symbol representing seamless data flow is particularly effective.
Aqua Security's message of secure transformation is powerfully conveyed, leaving viewers with a sense of empowerment and a clear understanding of the company's value proposition. The implicit call to action is subtly yet effectively integrated, encouraging further exploration.
Softjourn's purchase control system is brilliantly showcased. The 2D Explainer Video Business presentation is exceptionally clear, using simple animations and a relatable car wash example to explain a complex process. The teal, blue, and coral color palette adds to the video's visual appeal.
The video's concise information delivery and the effective use of different devices (desktop, tablet, mobile) highlight the API's versatility. The car wash scenario effectively demonstrates the system's real-world application, leaving a lasting impression.
Dynamic visuals immediately grab attention in this 2D Business Explainer Video. The animation's clean style and effective use of color and icons make complex information easily digestible. The video's concise messaging clearly communicates key benefits, leaving a lasting impression.
The video's pacing is perfect, keeping viewers engaged. It successfully targets the intended audience, showcasing the value proposition with clarity and precision. This video is a strong example of effective communication, showcasing services in a memorable and persuasive way.
Smart city solutions are brilliantly visualized in this Small Business Animated Explainer. Deloitte's expertise shines through the use of vibrant colors and dynamic isometric perspectives, making complex data easily digestible. The intuitive UI mockups showcase seamless technology integration, enhancing citizen engagement.
The video's pacing is ideal, allowing for information absorption without feeling rushed. The final question, How smart is your city?, effectively encourages reflection and engagement with Deloitte's smart city solutions, targeting city officials, technology providers, and the general public.
GE's commitment to a sustainable future shines through in this concise video. The animated globe inside the ZERO is a brilliant visual hook, immediately setting the stage for a Small Business Marketing Explainer about energy solutions. The clear visuals and fast pace make complex information accessible.
The use of simple metaphors, like bubbles for CO2, makes the science understandable for a broad audience. The video effectively communicates GE's vision and approach to achieving zero emissions, leaving viewers with a sense of optimism and hope for a better future.
The engaging Business Platform Explainer Video immediately captivates with its striking visuals. The 3D animation of a North American map, featuring wind turbines and solar panels, is brilliantly executed, setting the stage for a clear explanation of RECs. The city block visualization, with its vibrant colors and simple graphics, makes the concept of renewable energy transfer instantly understandable.
The video's concise explanation of RECs, approximately 30 seconds long, effectively simplifies a complex topic. The clean, modern aesthetic, with its bright blue and green color palette, enhances the overall impact, leaving viewers with a clear understanding of how RECs help reduce carbon footprints.
Powerful visuals celebrate International Women's Day in this Small Business Explainer. Geely's commitment to women is conveyed through vibrant animation, showcasing diverse employees and a celebratory award ceremony.
The video's impactful storytelling, featuring women in various roles, creates a lasting impression. The smooth transitions and use of bold graphics, combined with a modern aesthetic, make it highly engaging.
Kubota's commitment to sustainability shines through in this Creative Business Explainer. The video's clever use of visuals, like the rotating globe and interconnected circles, effectively communicates the complexity of global challenges and Kubota's comprehensive solutions. The timeline powerfully illustrates the company's history of innovation.
The seamless blend of animation and live-action footage makes the video engaging and informative. The video's modern aesthetic and clear messaging make it highly effective in conveying Kubota's vision and commitment to a sustainable future.
The compelling Business Marketing Explainer Video starts with a powerful image: a fiery Earth giving way to a map showing global climate action. The animation cleverly connects environmental concerns with technological solutions.
Atlas Copco's Smart Integrated Assembly device is presented as a crucial element in building a sustainable industrial future, illustrating how Industry 4.0 can lessen environmental impact. The video's clear message of collaboration and hope is exceptionally well-executed.
Celebrating water's vital role, this Animated Business Explainer Video, opens with a compelling visual of a single drop before moving to bustling cities and Tyson's commitment to water preservation. It vividly showcases farms and facilities throughout the nation using engaging visuals like collaborative team meetings and a spinning globe. Water usage is demonstrated using a diagram in the facility and its neighboring community.
Contextual water targets are highlighted through a pie chart, also showing the deep connection of stewardship with generations to come. The video presents Tyson's national efforts using a map of US locations and integrates community members to establish that sustainable water management is truly essential for everyone. It ends by prompting viewers to learn more underscoring collaborative action.
FAQ
How can a business explainer video generate leads?
Explainer videos generate leads by showcasing product value and key features, capturing audience interest, and driving them to learn more.
Why is a compelling script crucial for explainer video success?
A compelling script is essential for explainer video success. It clarifies the message, engages viewers, and drives conversions.
What's the optimal explainer video length for engagement and clarity?
Optimal explainer video length is typically 60-120 seconds, balancing engagement and information delivery.
How do I choose animation to achieve my marketing objectives?
Choose animation styles that align with your brand and message, considering target audience and desired tone. Examples include 2D, 3D, motion graphics, and whiteboard animation.
How do I ensure consistent branding across my explainer video?
Ensure consistent branding by integrating your logo, color palette, and brand voice throughout the video.
What are common mistakes to avoid in business explainer videos?
Avoid overly complex scripts, jarring visuals, and weak calls to action. Keep it concise, engaging, and focused.
How can a short video concisely explain complex business ideas?
Short videos explain complex ideas by focusing on key benefits and using visuals to simplify information.
How do I align my video's call to action with its goals?
Align your call to action with the video's goal, whether it's website visits, demo requests, or purchases.
What are the essential pre-production steps for explainer videos?
Essential pre-production steps include defining objectives, script development, storyboarding, and style guide creation.
How can my explainer video stand out in a crowded market?
Stand out with a unique style, compelling narrative, and high-quality animation.
How do companies leverage explainer videos in marketing funnels?
Explainer videos are leveraged throughout marketing funnels, from awareness to conversion.
When are animated explainers more effective than live-action?
Animated explainers are more effective than live-action for abstract concepts, technical products, or when creative flexibility is needed.
How can an explainer video improve website conversions?
Explainer videos improve website conversions by communicating value, engaging visitors, and guiding them to desired actions.
What makes an explainer video narrative compelling?
A compelling narrative focuses on a problem, presents a solution, and highlights benefits, resonating with viewer needs.
How do I adapt an explainer video example to my brand?
Adapt examples by tailoring the script, visuals, and call to action to your specific brand and target audience. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity. Turnaround time is typically 3-8 weeks.
How to plan and optimize Business Explainer Videos?
Visual Clarity: "The universe is made of stories, not of atoms." - Muriel Rukeyser. Advids recognizes the power of visual storytelling. For a healthcare client, we used simple, engaging animations to explain a complex medical procedure. This resulted in a 40% decrease in patient pre-op anxiety, as measured by patient surveys.
Actionable: Simplify complex information using clear, concise visuals and narrative.
Authenticity in Messaging: "I always wanted to be somebody, but now I realize I should have been more specific." - Lily Tomlin. Advids emphasizes authentic brand messaging. For a sustainable clothing brand, we showcased their ethical production process through real footage of their factory and interviews with employees. This led to a 15% increase in sales and improved brand perception.
Actionable: Build trust by showcasing genuine brand values and processes.
Targeted Engagement: "Social media is not a media. The key is to listen, engage, and build relationships." - David Alston. Advids focuses on creating videos that resonate with specific target audiences. For a gaming client, we created a series of short, humorous explainer videos tailored to different gamer personas. This resulted in a 30% increase in social media engagement and community growth.
Actionable: Tailor video content to specific audience segments for maximum impact.
Emotional Connection: "When we listen with empathy to another person, we give that person oxygen for the soul." - Marshall B. Rosenberg. Advids believes in the power of emotional connection. For a non-profit client, we created a heartwarming explainer video highlighting the impact of their work on the lives of underprivileged children. This led to a 25% increase in donations.
Actionable: Evoke emotion through authentic storytelling to connect with viewers.
Iterative Improvement: "All progress occurs because people dare to be different." - Harry Millner. Advids embraces a data-driven approach to video production. For a food delivery client, we A/B tested different versions of their explainer video, optimizing for click-through rates and conversions. This resulted in a 10% improvement in conversion rates.
Actionable: Continuously analyze and refine video content based on performance data.
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Why Advids for Business Explainer Video?
At Advids, we create high-quality, original business explainer videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production. 270+ Business Explainer Videos Delivered: We've helped numerous businesses, from startups to Fortune 500 companies, clarify their message and engage their audience with powerful explainer videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Customized Business Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly match your brand, style, and target audience. Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Clear and open communication ensures your needs and brand identity are understood and incorporated. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message. Cutting-Edge Business Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Business Explainer Video?
A business explainer video is a short, engaging video that clearly explains your product, service, or concept to your target audience. It's designed to simplify complex ideas, capture attention, and build trust with potential customers.
Explainer videos are used for a variety of purposes, including product launches, customer onboarding, sales training, and marketing campaigns. They can be used to generate leads, drive sales, and improve customer satisfaction.
What do top Business Explainer Videos have in common?
Mastering business explainer videos requires focusing on these key elements for maximum impact.
Compelling Narrative: Craft a human-centric story showcasing the product's impact. Focus on emotional connection.
Clear Value Proposition: Immediately state the problem solved and the benefit gained. Prioritize brevity and impact.
Targeted Messaging: Use precise language that resonates with the specific audience's needs and pain points. Avoid generic terms.
High-Quality Visuals: Employ professional animation or live-action to enhance engagement and clarity. Maintain a consistent style.
Concise Explanation: Prioritize simplicity and clarity. Use visuals to support key points. Avoid unnecessary details.
Strong Call to Action: Use a clear, concise, and compelling call to action that directs viewers to the next step. Make it easy to follow.
Real-World Examples: Showcase relatable scenarios and use cases that demonstrate the product's value in action. Use realistic visuals.
Measurable Results: Present quantifiable data, such as increased efficiency or revenue, to demonstrate the product's impact. Use charts or graphs.
Authentic Testimonials: Feature genuine customer feedback to build trust and credibility. Show diverse perspectives.
Strategic Feature Highlights: Focus on the most impactful features and benefits. Prioritize solving customer problems.
What makes Business Explainer Video effective?
Thoroughly researching and defining the target audiences needs and pain points is crucial. Employing narrative arcs, relatable characters, and emotional resonance are key to captivating storytelling. Structuring the narrative to clearly highlight the problem before introducing the solution ensures clarity. Showcasing the value proposition through compelling visuals and concrete examples inspires viewers to take the next step.
Utilizing high-quality visuals, strategic motion graphics, and a professional voiceover tailored to the brands tone creates a polished and professional look. Ensuring consistent brand colors, fonts, and messaging throughout the video reinforces brand recognition. Leveraging data analytics to inform video length, pacing, and call-to-action placement ensures maximum impact.
Employing techniques like cliffhangers, unexpected twists, and relatable scenarios maintain viewer engagement. Including a clear and concise call to action, such as a website link, contact information, or a limited-time offer, guides viewers towards desired outcomes.
How long should your Business Explainer Video be?
Mastering business explainer video length hinges on aligning video type, use case, and target audience stage.
Pre-production Considerations for Determining Video Length:
What's the core message?
Who's the ideal viewer?
How many features to highlight?
What's the product's complexity?
Where will the video reside?
What's the video's purpose?
Which style best suits the message?
Business explainer video length guide
Business Explainer Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Ideal for complex products or services; concisely explains features and benefits using engaging visuals; various styles like 2D or cartoon are suitable
Awareness/Consideration
Live Action Explainer
45-75 seconds
Showcases real people and environments, building trust and relatability; best for demonstrating product usage or highlighting customer testimonials
Consideration/Conversion
Whiteboard Animation
45-60 seconds
Explains concepts clearly and creatively; ideal for illustrating processes or step-by-step guides; simple and effective style
Awareness/Consideration
Motion Graphics
30-45 seconds
Great for highlighting key data points or statistics; uses dynamic visuals to capture attention; abstract or minimalist styles work well
Awareness/Interest
Screen Recording
30-60 seconds
Demonstrates software or app functionality; direct and efficient; ideal for tutorials or quick product demos
Consideration/Conversion
How to create Business Explainer Videos?
Crafting compelling business explainer videos requires a strategic approach. Mastering the pre-production and production phases is crucial for creating videos that resonate with your target audience and achieve your business objectives.
* Define Audience - Deep audience research ensures resonant messaging.
Storyboard Creation - A detailed storyboard prevents costly revisions.
Voiceover Selection - The right voice builds trust and enhances engagement.
Voice Recording - Professional recording ensures clarity and emotional connection.
Animation Production - High-quality animation enhances comprehension and memorability.
Video Editing - Smooth transitions and pacing keep viewers engaged.
Music & SFX - Strategic sound design amplifies emotional impact and brand recall.
Final Render - High-resolution rendering ensures optimal viewing quality.
Platform Optimization - Platform-specific optimization maximizes viewership and engagement.
The Benefits of Using Explainer Videos in Marketing
Building on our understanding of explainer video production, let's explore how these videos supercharge your marketing efforts. We've discussed crafting compelling narratives and clear value propositions. Now, let's dive into the specific advantages explainer videos offer. They're not just about explaining; they're about engaging, converting, and growing.
Think of explainer videos as your dynamic marketing toolkit. They're your secret weapon for reaching a wider audience, boosting engagement, and driving tangible results. For instance, short business videos are perfect for grabbing attention on social media, leading to more shares and wider brand visibility. Exploring explainer video examples for marketing reveals their power to elevate brand awareness and generate valuable leads.
Boosting Understanding and Engagement: Explainer videos simplify complex products or services, making them easier for your audience to grasp. engaging visuals and storytelling keep viewers hooked, increasing their understanding and driving conversions. High-quality corporate video examples showcase how businesses use video to build trust and credibility.
Expanding Reach and Driving Conversions: From increasing website traffic and improving SEO to boosting social media shares, explainer videos amplify your brand's reach. Strong calls to action and clear value propositions encourage viewers to take the next step, leading to higher conversion rates.
Building Connections and Fostering Trust: Human-centric narratives create emotional connections with your audience, fostering trust and loyalty. Authentic testimonials and real-world examples, often seen in corporate explainer video examples, further enhance credibility.
Measuring Success and Optimizing Strategies: Track video performance and analyze data to refine your marketing approach. This data-driven approach ensures you're maximizing your return on investment and achieving your marketing goals.
Explainer videos are more than just informative; they're a powerful tool for connecting with your audience, driving business growth, and achieving your marketing objectives.
Animation Styles for Business Explainer Videos
Choosing the right animation style is crucial for your explainer video's success. Let's explore some popular options and how they can elevate your marketing efforts. Remember, the best style depends on your brand, message, and target audience.
Think about your product. Is it a complex SaaS platform? Perhaps a tangible product you want to showcase in detail? Or maybe you're explaining a service. Different styles cater to different needs.
2D Animation: Versatile and budget-friendly, 2D animation is a great all-rounder. It's perfect for saas explainer video examples, explaining complex concepts, or showcasing product features.
3D Animation: Want to wow your audience with stunning visuals? 3D animation adds depth and realism, making it ideal for product explainer videos that highlight intricate details.
Whiteboard and Motion Graphics: For explaining abstract ideas or presenting data, whiteboard animation and motion graphics offer engaging and easily digestible visuals. Whiteboard animation is excellent for step-by-step explanations, while motion graphics bring data to life.
Live-Action and Screencasts: building trust is key, especially for explainer video examples for sales. Live-action videos featuring customer testimonials or product demos can be incredibly effective. Screencasts are perfect for demonstrating software functionality directly.
Ultimately, the best animation style aligns with your brand identity and resonates with your target audience. Consider your message, budget, and desired level of visual complexity when making your decision.
Creating a Compelling Call to Action
Let's talk about calls to action – that crucial moment where we nudge our viewers to take the next step. A compelling CTA is the bridge between a captivating explainer video and a converted customer. It's not enough to simply explain; we need to inspire action.
Think of your CTA as a friendly guide, directing viewers towards their desired outcome. Whether it's downloading a resource, requesting a demo, or making a purchase, a well-crafted CTA makes the journey seamless. For B2B marketers, exploring explainer video examples for B2B can offer valuable insights into crafting effective CTAs for a professional audience.
Clarity is king. Imagine watching a video and feeling lost about what to do next. Frustrating, right? Your CTA should be crystal clear, telling viewers exactly what action to take.
Urgency creates action. Limited-time offers or time-sensitive language can encourage viewers to act now. Think "Get your free trial today!" or "Limited spots available."
Value is the key. Highlight the benefit viewers receive by clicking that button. What problem are you solving? What value are you offering? Showcase this clearly in your CTA. Service explainer videos often excel at this, directly linking the CTA to the service's benefits.
Testing is essential. Experiment with different CTAs to see what resonates best with your audience. A/B testing can reveal valuable insights into what drives conversions. Looking for inspiration? Check out animated explainer video examples to see how other businesses craft compelling CTAs.
By following these tips, we can create CTAs that convert viewers into customers, maximizing the impact of our explainer videos.
How to Use Explainer Videos to Increase Brand Awareness
Building on our understanding of explainer video production, let's explore how these videos elevate brand awareness. We've discussed crafting compelling narratives; now, let's see how they build brand recognition. A strong brand presence isn't just about visibility; it's about creating a lasting impression.
Think of your explainer video as a digital handshake, introducing your brand to the world. It's a chance to showcase your personality, values, and what makes you unique. For service-based businesses, explainer video examples for services can effectively demonstrate your offerings and build trust.
Crafting a memorable brand experience involves several key strategies:
Target your audience. Speak directly to their needs and aspirations. A tailored message resonates far more effectively than a generic one.
Develop a unique brand voice. Let your video reflect your brand's personality. Are you playful or professional? Modern or classic? 2D explainer video examples often excel at conveying brand personality through engaging visuals.
Tell a compelling story. Connect with your audience on an emotional level. A captivating narrative can make your brand unforgettable.
Optimize for social media. Tailor your video length and format for each platform. Think short, snappy clips for TikTok and more in-depth content for YouTube.
Brand explainer videos are more than just marketing tools; they're a powerful way to connect with your audience, build lasting relationships, and leave a memorable mark.
Optimizing Explainer Videos for Different Platforms
Let's dive into tailoring our explainer videos for different platforms. Remember, a one-size-fits-all approach won't cut it. Each platform has its own unique audience and best practices. We need to optimize our videos to truly connect and maximize impact.
Think about it. A short, snappy video might work wonders on TikTok, grabbing attention amidst the endless scroll. But that same video might get lost in the depths of YouTube, where longer, more in-depth content thrives. Similarly, a square video format shines on Instagram, while widescreen is YouTube's preferred aspect ratio.
Tailor video length to each platform. A 60-second explainer video might be perfect for YouTube, but on TikTok, aim for something closer to 30 seconds.
Optimize for mobile. Most social media consumption happens on mobile devices, so ensure our videos look great on smaller screens.
Craft platform-specific content. Business explainer video examples healthcare might resonate with LinkedIn's professional audience, while explainer video examples for education could find a home on Facebook, reaching a broader demographic. Animated marketing videos and marketing animation examples can be particularly effective on visually-driven platforms like Instagram.
Don't forget captions and subtitles. These are essential for accessibility and for viewers watching without sound, especially on platforms like Facebook and LinkedIn.
Optimizing for different platforms isn't just a technical checklist; it's about understanding our audience and tailoring our message to resonate with them, wherever they are.
How business explainer video examples are curated?
We dove deep into business explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic business explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Target Audience Connection Determining how effectively the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, business explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
