Have you ever considered the sheer impact of a well-crafted story? I am here today to tell you that in this article, what we often overlook is the power of visual storytelling. We, as consumers, are drawn to narratives that resonate, that evoke emotion, and that leave a lasting impression. This is the magic of video, a medium that transcends words and connects directly with the human experience. Our exploration of captivating business explainer videos begins now, and the numbers are about to astound you.
91% of businesses are using video marketing in 2023.
87% of marketers say that video has increased traffic to their websites.
93% of brands landed a new customer by posting a video on social media.
These numbers highlight the undeniable impact of video in today's marketing landscape. 2D explainer marketing videos, in particular, offer a dynamic and engaging way to connect with your audience, simplify complex ideas, and drive conversions. We've curated 30 Captivating Business Explainer Video examples that immediately commanded our attention and generated excitement.
This business explainer masterfully portrays healthcare's future, using 2D animation to connect patients, providers, everyone. Its subtle approach, highlighting collaboration, avoids overt product promotion, leaving viewers inspired.
Clever visuals, music choices amplify its message, creating lasting impact. Focusing on human experience, it resonates broadly, positioning Cisco as change facilitator.
Connectivity metaphors powerfully reinforce commitment to empowering healthcare professionals, patients. It's exemplary business explainer, showcasing healthcare's potential for accessibility, security, sustainability.
What We Can Learn
Let your visuals tell a compelling story, creating an emotional connection.
In this dynamic Business Explainer Video, we appreciate how data's vital role in organizational growth takes center stage. From visualizing data flow as radiating arcs to depicting the confusion caused by inconsistent information, the video resonates with the challenges businesses face. Dun & Bradstreet's master data solutions are presented as the key to unlocking optimized data flow and achieving intelligent actions.
With its clean aesthetic and upbeat music, we love how the video seamlessly transitions between scenes. The use of 2D character animation and concise text animations ensures a clear and engaging message. From structure and connectivity to coverage and quality, this video shows how a single source of truth can transform data management, fostering efficiency and driving growth.
What We Can Learn
Visually demonstrate how your product solves a specific problem, leading to increased engagement.
This business explainer video cleverly portrays internet expansion as boundless opportunity, yet highlights crucial need for online safety. Its whimsical line drawings, minimalist animation style creates engaging narrative, seamlessly weaving internet growth with Avast's protective role.
The video's unique visual approach is incredibly effective, instantly grabbing viewer attention. It successfully communicates a powerful message: safeguarding digital exploration for everyone.
Ultimately, this business explainer offers compelling visual storytelling, showcasing innovative approach to communicating complex ideas. It's a fantastic example of how creative visuals can powerfully convey brand values.
What We Can Learn
Craft simple visuals and a clear narrative to showcase your product's value and build trust.
Dunlop's Business Explainer Video artfully portrays the hazards faced by workers across industries, from farms to factories. The simple yet effective 2D animation, accentuated by a vibrant orange and grey palette, quickly establishes the need for dependable protective footwear. The narrative then seamlessly transitions to showcasing Dunlop Purofort boots as the solution, highlighting their comfort and innovative Purofort material.
The historical context, beginning with the invention of the pneumatic tire, adds depth to the brand's legacy of innovation. The video culminates with a celebratory fanfare, underscored by a 3D globe, visually emphasizing Dunlop's global reach and dedication to protecting workers worldwide. The creative visuals, combined with a concise and engaging narrative, effectively communicate the value proposition of Dunlop Purofort boots.
What We Can Learn
Combine 2D and 3D elements for visual interest, boosting viewer engagement and memorability.
In the latest Printify video, the vibrant design and upbeat music are infectious. We are struck by how the high-quality 3D mockups and dynamic transitions highlight the diverse new product lines launching in February. The playful energy and clear messaging instantly convey the value proposition for entrepreneurs and small businesses.
With seamless information delivery and a compelling call to action, Printify makes starting an online store feel accessible and exciting. We all appreciate the strategic emphasis on profit potential, branding, and the expansive marketplace access this platform offers. This small business explainer video inspires us to explore the possibilities.
What We Can Learn
Showcase your product's impact with clear visuals, driving sales.
NFC Forum's 3D business explainer video showcases the power of seamless connection in today's world. We love how the simple act of a tap is brought to life, transforming everyday interactions into extraordinary experiences. From paying for goods to accessing exclusive content, the video reveals the potential of NFC technology.
In just under a minute, NFC Forum paints a picture of a future where convenience meets innovation. We see how NFC bridges the physical and digital realms, fostering community engagement and enhancing brand interactions. This video inspires us to explore the possibilities of NFC and embrace its transformative impact on our lives.
What We Can Learn
Create a mini-story around a "tap," generating emotional connection and engagement.
CorVel develops groundbreaking technology, streamlining processes to empower faster, more accurate risk management for their partners. This video is designed to communicate the value proposition of their innovative approach.
Video Design - The video is modern, clean, engaging. It uses bright blue, white, red color palettes, making the video more appealing, relatable. The design combines simplistic shapes with a light, airy background, allowing the graphics to stand out. Motion, simple animation keep viewers engaged, communicating complex ideas. The graphics are smooth, refined, sharp.
The video effectively communicates the essence of their technology-driven approach to claims solutions. It uses a consistent design language of clean lines, sleek shapes, simple graphics, making the video modern, easily digestible. The video uses minimal text, focusing on visually impactful graphics, making it a great Explainer Video for Business for a social media audience. The clean design, focus on visual storytelling effectively convey the message of innovation, the company's commitment to helping their partners navigate a changing world.
This business explainer is superb, a masterclass in concise communication. It cleverly transitions from relatable business challenges to Alpha Platforms futuristic solution, keeping viewers engaged with its minimalist 3D animation.
The calming colour palette, smooth transitions, modular cube representation of platform flexibility€”all brilliant design choices. It's a perfect example of making complex technology accessible, exciting.
This video proves that innovative visual storytelling can transform product explanations. It's inspiring, setting new standards for business explainer video production.
What We Can Learn
Tell a clear story showing how your product solves problems, building trust.
Calendly's new business explainer is brilliant. Its concise approach immediately showcases scheduling ease, using a simplified interface plus dynamic availability options. Fluid animations, vibrant colors, create a captivating, modern feel.
The logo, resembling an open canvas, cleverly symbolizes customization. Playful shape animations add personality, highlighting effortless scheduling's creative potential.
This rebranding masterfully reflects commitment to user needs, setting a new benchmark for business explainers. It's a powerful example of how impactful visual storytelling can be.
What We Can Learn
Bright colors and smooth animations grab attention, making viewers want to learn more.
In a world grappling with intricate challenges, this business explainer video demonstrates the power of unity. We all understand the overwhelming feeling of facing seemingly insurmountable problems. This video beautifully illustrates the collective impact approach, transforming complex issues into achievable milestones.
Through captivating visuals and inspiring music, FSGImpact reveals how collaboration leads to measurable success in diverse areas like youth justice and environmental restoration. The video effectively outlines the five key conditions, presenting a roadmap for organizations to navigate shared challenges and accomplish remarkable results.
What We Can Learn
Clearly illustrate your solution's impact, motivating viewers to learn more.
CEVA is a company that offers logistics solutions for the eCommerce and omnichannel world. This particular video is designed to explain the solution offered by the company, to help businesses find the right tech talent.
Video Design - This Business Explainer Video uses flat, minimalist graphics with bright colors, making it visually appealing and easy to understand. The video uses an animation style that is simple yet effective, drawing attention to the key features of the solution. The video highlights the importance of tech talent for businesses in the eCommerce world.
The visual style of the video communicates the need for tech talent and how the solution can help. The clean, modern design and animation style evoke a sense of professionalism and efficiency, emphasizing that CEVA is a trusted solution for companies seeking to grow in the eCommerce space. The tone of the video is confident, optimistic, and positive, reassuring viewers that the solution is the answer to their tech talent needs.
WalkMe's Digital Adoption Platform is designed to make it easier to use any software, website, or app. The video is designed to inform the audience of the benefits of WalkMe.
Video Design - The video style is a vibrant and energetic Business Explainer Video. It uses a combination of bright colors, bold fonts, and simple yet effective animations. The key elements are the floating browser windows, which symbolize the software that WalkMe makes easier to use. The video is well-paced and engaging, capturing the attention of the audience with its creative visuals.
The video design communicates the message of WalkMe's platform effectively by using a vibrant and dynamic style to depict the constant movement of digital technology. The use of bright, neon-like color schemes suggests the energetic and fast-paced nature of the digital space. The video also effectively uses bold fonts and simple animation to emphasize the key features and benefits of WalkMe, suggesting ease and simplicity of use.
FGV is a company that is a part of the world's largest producer of crude palm oil. The video is designed to introduce the company and showcase its key role in the industry.
Video Design - FGV uses a simple yet effective Business Explainer Video design style. The animation is minimalist, with flat colors and basic shapes. The use of bold colors and graphic elements makes the video engaging and easily understandable.
The video opens with a simple seedling emerging from the soil, symbolizing the beginning of something new. The visuals then transition to a lightbulb, representing innovative ideas. The use of color blocks, simple characters, and a dynamic visual style helps to portray the company's mission, while keeping the tone energetic and positive. This effectively communicates the company's focus on growth, innovation, and its key role in the industry.
Capital One's debit card video is a fantastic example of an Animated Explainer Video for Business. It's a clever and engaging way to showcase the benefits of using a debit card for everyday purchases. The video cleverly contrasts the outdated method of using cash with the modern solution offered by the company.
Video Design - The video uses a simple, bright, and clean cartoon style, which creates an engaging visual experience. The transition from cash town to Convenienceville is a clear illustration of the shift in technology. The graphics are colorful and eye-catching, and the use of motion graphics helps bring the concept to life.
The visual style of the video successfully conveys the message of moving from cash to a digital world. The simple animation and bright colors create a positive tone that is relatable and appealing to the target audience. The video emphasizes the convenience and security of a debit card. This is further emphasized by the use of phrases such as safe and convenient, $0 fraud liability, and accepted worldwide.
HORNE is building a culture that emphasizes strong values and service. This culture is called the Wise Firm, and it's based on the parable of the wise and foolish man.
Video Design - The video is an Explainer Teaser Video for Business with a distinct visual style. It uses simple shapes and colors to illustrate the Wise Firm framework, creating a strong visual narrative that is both informative and memorable. The animation is smooth and engaging, making the video visually appealing.
The video highlights the importance of building a strong foundation and the potential consequences of not doing so. The narrative is told through a combination of text, graphics, and animation. The use of a soft and calming tone sets a positive and engaging atmosphere for the video.
MSD Careers is all about bringing safe and effective medicine and vaccines to patients. This video is designed to showcase the work of the Regulatory Affairs team and the many career opportunities at the company.
Video Design - The video uses bright colors and bold shapes to communicate the fast-paced, innovative, and global nature of MSD Careers. This is a great Business Explainer Video. It emphasizes both the financial and technology aspects of the company through the use of clean, sharp graphics and fast-paced transitions.
The visual style of the video successfully communicates the message. The bright and bold graphics and animations create a sense of energy and innovation, which aligns with the company's mission of bringing new technologies and treatments to market. The video's focus on speed and the global economy effectively communicates the rapid pace of the company's work and its reach. The video uses a fast-paced and upbeat tone, which is appropriate for the target audience of young and ambitious professionals.
Healthe is a company that focuses on the power of light and how it can help improve lives. The video shows how light can be used for a variety of purposes, including illuminating villages, rescuing wildlife, and growing food.
Video Design - The video is an Informative Explainer Video for Business that uses a unique blend of animation and illustrations to depict innovative technology. It features bright colors and simple, whimsical designs, which are important elements that help engage viewers.
The visual style successfully communicates the objective of the video by drawing a clear connection between the technology and the benefits it provides to people and the planet. The vibrant colors and energetic tone effectively convey the positive impact of the work and create a sense of optimism.
CRRC provides intelligent operation and maintenance solutions for railway vehicles. This video showcases how cutting-edge technology supports dynamic management, which is key for efficient operation and maintenance of railway vehicles.
Video Design - This is Small Business Explainer Video Production that uses simple, clean, and bright colors, like blue and white. The video design uses simple illustrations and graphics that communicate the complex concepts of dynamic management and intelligent operation and maintenance of railway vehicles, in a clear and concise manner. The video style is light and engaging, making it suitable for the target audience of industry professionals.
The visual style of the video successfully communicates the objective of the video, which is to showcase how CRRC can help companies achieve efficient operations and maintenance. The video's narrative revolves around dynamic management, which emphasizes the ability to adapt to changing conditions. The video uses simple animations to represent data-driven solutions, which illustrates the core value proposition of CRRC's products and solutions. The overall tone of the video is positive and optimistic, portraying a future where dynamic management and cutting-edge technology are key drivers of efficiency in the railway industry.
The relatable depiction of searching for symptoms online immediately grabs our attention in this powerful business explainer video. We all know the feeling of uncertainty when medical complaints don't have clear answers. Sanofi Genzyme masterfully illustrates this journey, from initial GP visits to extensive hospital testing, highlighting the long road to a diagnosis for those suffering from rare diseases. The simple, yet emotionally resonant, animation style combined with a hopeful soundtrack emphasizes Sanofi Genzyme's dedication to researching transformative therapies.
What We Can Learn
Create a hopeful tone; positive emotions encourage viewers to learn more.
Cabot creates materials that improve daily life and enable a more sustainable future. The video is designed to highlight how advanced materials are integral to products that people use every day.
Video Design - Animated graphics and illustrations are used to depict everyday products, creating a clean, minimalist, and well-executed aesthetic. Vibrant colors are used for a modern, appealing feel.
The video uses a variety of visuals to communicate the message, such as a person using a kettle, a man holding a surfboard, a driver using a phone for navigation, people on a video call, wind turbines generating electricity, people charging electric vehicles, and a printing machine. These images show the diverse range of products that are made possible by advanced materials. The video has a positive, upbeat tone. The graphics are high quality, and the animation is smooth and engaging. These elements work together to create a video that is both informative and enjoyable to watch.
Aqua Security provides cloud native security solutions, and this video is designed to highlight the importance of security in a fast-paced DevOps environment.
Video Design - This is a Business Explainer Video, using a futuristic visual style to emphasize the fast-paced world of cloud native software development. The video features neon-colored graphics, geometric shapes, and a dark background that give it a modern and stylish aesthetic. The use of multiple geometric shapes like lines, circles and squares are used in conjunction with the overall theme to make it look futuristic and add to the flow of the video. The use of neon colors, in the video, emphasizes the constant evolution of cloud native security.
The video effectively communicates the message that cloud native security is a necessity for businesses moving to the cloud. The use of bold graphics and dynamic transitions creates a sense of urgency and momentum, reflecting the fast-paced nature of DevOps. The video's overall tone is energetic and empowering, conveying the idea that with the right security solution, businesses can embrace the cloud native future with confidence.
Integrated Marketing Solutions is a company that provides solutions for businesses to connect and build relationships with their customers through personalized communication across various media channels. This video is designed to showcase the effectiveness of these solutions in today's fast-paced digital environment.
Small Business Explainer Video Design - This video uses a simple and clean design style, predominantly using black lines on a white background, to represent the concept of marketing automation. The use of simple visuals creates a visually appealing and easy-to-understand video. Animated lines and circles represent the complex flow of marketing channels, with elements like speech bubbles and icons for different aspects of the solution.
The minimalist design style and clean graphics, with a focus on visual metaphors, are key to the video's success. The video visual narrative, depicting the complexities of marketing automation and how the solutions can overcome challenges, is easily understood. The video employs a professional and engaging tone, highlighting the benefits of integrated marketing solutions in achieving successful customer engagement. The video successfully communicates the key message of the brand, demonstrating the value of its solutions in navigating the fast-paced digital landscape.
This is a fantastic example of a Small Business Promo Video Explainer that effectively communicates the expansion of services. It's a smart approach to showcasing the company's growth and commitment to providing comprehensive healthcare options.
Video Design - The use of 3D animated graphics is a great way to bring the expansion to life, making it visually engaging and easy to understand. The vibrant colors create a positive and welcoming atmosphere, which is crucial for a healthcare provider. The cartoon city with 3D models of buildings featuring different medical services is a clever way to visually represent the range of services offered.
The animated style is a great way to visually communicate the company's growth and dynamism. It's a modern approach that helps viewers understand that the company is committed to providing high-quality healthcare services. The use of clean and sharp graphic design ensures that the message is clear and easy to understand.
Deloitte's video is designed to explore the opportunities and impact of smart cities, specifically highlighting how the technology and data within them are creating a new ecosystem for personal mobility.
Video Design - This is a Business Explainer Video that features a futuristic city setting, using bold colors and simple geometric shapes, creating a minimalist style that is both modern and appealing. The use of flat, two-dimensional graphics creates a clean and uncluttered design, highlighting the key elements of the smart city concept.
The video uses animation to create a dynamic and engaging experience. The sleek, simple graphics contribute to the overall professional tone, while the color scheme helps to visually differentiate the various components of a smart city. The animation highlights the movement of vehicles and people, emphasizing the efficient and coordinated nature of the smart city environment. The video overall aesthetic communicates the idea of a future where technology and data work seamlessly to improve urban life, emphasizing a clear, efficient, and future-focused tone.
GE is a world leader in energy solutions, creating equipment, services, and technologies for energy generation and consumption. This video is designed to highlight the importance of reducing carbon emissions and GE's commitment to achieving this goal.
Video Design - This Business Explainer Video uses a stylized illustration style and animated graphics to visually communicate the importance of clean energy and how GE is playing a key role. The video is visually appealing, using vibrant colors and simple imagery to depict the energy sector, climate change, and the benefits of gas power solutions. Animated transitions and effects, like the rotating circle with energy icons, add visual interest and help emphasize key points.
The video's style makes it engaging for a broad audience, highlighting the importance of sustainability and technological advancement. The overall tone is informative yet hopeful, suggesting that, with GE's solutions, the world can move towards a more sustainable future. The combination of the visual style and the video narrative effectively communicate the messaGE of a cleaner, more efficient future of energy.
ENEL Green Power explains Renewable Energy Certificates, also known as RECs. The video is designed to help people understand the currency of the renewable energy market.
Video Design - The video uses a minimalist style, bright colors, and simple animations to explain renewable energy certificates. This video is a great example of 2D Explainer Video for Small Business. The clean lines, bright colors, and animated graphic elements create a visually engaging and informative experience.
The visual design of the video helps communicate the video's objective. The use of bright colors and simple animation helps to illustrate the complex topic of renewable energy certificates, creating a positive and informative tone. The video's clear narrative, which uses simple language to explain a complex subject, makes it easy for viewers to understand how RECs work.
This video is a powerful celebration of women's contributions to the workforce. It's a must-see for anyone who wants to inspire their team and showcase the impact of diverse talent. The video uses bright colors and simple lines to create visually interesting imagery, making it engaging and memorable.
Video Design - Each scene features a woman in a different professional role, highlighting the diverse roles women play in the company's success. The graphic design style is consistent, adding a professional feel to the video.
3D Animated Explainer Video for Business is a powerful tool for showcasing the contributions of women in the workplace. The video's narrative focuses on the hard work, determination, and influence of women, making it a compelling and inspiring story.
Kubota is a company that has been working since 1890 to solve social issues related to food, water, and the environment. The video is designed to introduce the company's long-term vision for becoming a Global Major Brand by 2030.
Video Design - This is a Minimal Explainer Video for Small Business, highlighting the long-term vision of the company through a visually appealing timeline highlighting the product line. The video uses vibrant green accents on a white background, combined with clear and concise visuals depicting their various innovations over time.
Each key milestone in the company's timeline is emphasized by a visually captivating animation. The video uses simple animations with a modern and professional design style. The animated graphics effectively communicate the company's commitment to tackling the challenges of the modern world. The video uses a strong visual style that emphasizes the company's long history and its commitment to innovation. By using bold graphics, the video captures the viewer's attention and emphasizes the company's efforts to create a sustainable future. The video is designed to be engaging and informative for viewers interested in the company's history and its vision for the future.
This video is a powerful example of an Animated Explainer Video for Small Business. It effectively communicates the company's commitment to sustainability, using a clean, minimal design style with engaging animation and graphics. The video uses visual metaphors, such as the Earth engulfed in flames, to effectively communicate the urgency and importance of addressing climate change.
Video Design - The video uses 3D rendering and transitions that highlight the company's commitment to technology, innovation, and sustainability. The use of visual metaphors effectively communicates the urgency and importance of addressing climate change.
The video successfully conveys the message that the company is committed to providing solutions that help to create a more sustainable future. The tone is serious and urgent, reflecting the gravity of the climate change challenge. The video effectively communicates the company's goals and values through the use of powerful visuals and clear, concise language.
This is an introductory explainer video for small business, designed to showcase how the company is working to protect water resources. It's a simple, clean design with minimal graphics, creating a sleek and modern feel. Animated icons, graphics, and data visualization are used to explain the company's plan to reduce water usage.
Video Design - The animation style clearly communicates the company's goal of being more water conscious. The tone is confident and informative, effectively communicating the message and leaving a positive impression.
The video is engaging and informative, with high-quality graphics. Simple language is used to explain complex topics, making it easy for viewers to understand.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer videos effectively communicate value propositions, increasing engagement and driving conversions. A well-crafted video can significantly impact your bottom line.
What are the different styles of explainer videos, and which one is best suited for my target audience?
Different explainer video styles cater to various audiences. Animated videos engage younger demographics, while live-action builds trust with a professional audience. Choose a style that aligns with your brand and target market.
What is the typical cost range for producing an explainer video?
Explainer video production costs typically range from $1,000 to $6,000 for a 60-second video, depending on complexity and style.
How long does it typically take to produce a high-quality explainer video?
Producing a high-quality explainer video generally takes 3-8 weeks, accounting for scripting, animation, revisions, and finalization.
What are some best practices for scripting an engaging explainer video?
Effective explainer video scripts prioritize clarity, conciseness, and a compelling narrative. Focus on a single core message and avoid technical jargon.
How can I find a reputable explainer video production company?
A reputable explainer video production company demonstrates a strong portfolio, positive client testimonials, and a clear understanding of diverse video styles.
What kind of information should I provide to the production company?
Provide the production company with detailed information about your target audience, product/service, key message, brand guidelines, and desired outcomes.
How can I incorporate my existing brand assets into the explainer video?
Existing brand assets, such as logos, color palettes, and fonts, can be seamlessly integrated into the explainer video to maintain brand consistency.
What are some common mistakes to avoid when creating an explainer video?
Common mistakes include overly long videos, unclear calls to action, and excessive technical jargon. Keep it concise, engaging, and focused on the viewer's needs.
What are the key elements of a successful explainer video?
Successful explainer videos feature a compelling narrative, clear visuals, engaging audio, and a strong call to action that drives desired behavior.
How can I adapt a successful explainer video style for my own company?
Adapting a successful style involves understanding its core elements and tailoring them to your specific brand, message, and target audience.
What is the role of music and sound effects in an explainer video?
Music and sound effects enhance the emotional impact of the video, creating a more immersive and memorable experience for the viewer.
How can I ensure the visuals in my explainer video are appealing and effective?
Effective visuals utilize clear imagery, consistent branding, and dynamic animation to capture attention and convey information effectively.
What is the importance of a clear call to action in an explainer video?
A clear call to action is essential for guiding viewers towards the desired next step, whether it's visiting a website, making a purchase, or contacting your team.
How can I use an explainer video to explain a complex product or service?
Explainer videos can effectively explain complex products or services by breaking down information into digestible chunks, using visuals, metaphors, and storytelling.
How to plan and optimize Business Explainer Videos?
Visual Clarity: "The universe is made of stories, not of atoms." - Muriel Rukeyser. Advids recognizes the power of visual storytelling. For a healthcare client, we used simple, engaging animations to explain a complex medical procedure. This resulted in a 40% decrease in patient pre-op anxiety, as measured by patient surveys.
Actionable: Simplify complex information using clear, concise visuals and narrative.
Authenticity in Messaging: "I always wanted to be somebody, but now I realize I should have been more specific." - Lily Tomlin. Advids emphasizes authentic brand messaging. For a sustainable clothing brand, we showcased their ethical production process through real footage of their factory and interviews with employees. This led to a 15% increase in sales and improved brand perception.
Actionable: Build trust by showcasing genuine brand values and processes.
Targeted Engagement: "Social media is not a media. The key is to listen, engage, and build relationships." - David Alston. Advids focuses on creating videos that resonate with specific target audiences. For a gaming client, we created a series of short, humorous explainer videos tailored to different gamer personas. This resulted in a 30% increase in social media engagement and community growth.
Actionable: Tailor video content to specific audience segments for maximum impact.
Emotional Connection: "When we listen with empathy to another person, we give that person oxygen for the soul." - Marshall B. Rosenberg. Advids believes in the power of emotional connection. For a non-profit client, we created a heartwarming explainer video highlighting the impact of their work on the lives of underprivileged children. This led to a 25% increase in donations.
Actionable: Evoke emotion through authentic storytelling to connect with viewers.
Iterative Improvement: "All progress occurs because people dare to be different." - Harry Millner. Advids embraces a data-driven approach to video production. For a food delivery client, we A/B tested different versions of their explainer video, optimizing for click-through rates and conversions. This resulted in a 10% improvement in conversion rates.
Actionable: Continuously analyze and refine video content based on performance data.
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Why Advids for Business Explainer Video?
At Advids, we create high-quality, original business explainer videos that deliver exceptional results. With a blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling animation that achieves your business goals.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 successful projects across various video types demonstrate our deep understanding of effective video production. 270+ Business Explainer Videos Delivered: We've helped numerous businesses, from startups to Fortune 500 companies, clarify their message and engage their audience with powerful explainer videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Customized Business Explainer Video Solutions: We tailor each project, whether it's a concise explainer video or a complex character animation, to perfectly match your brand, style, and target audience. Collaborative Partnership: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Clear and open communication ensures your needs and brand identity are understood and incorporated. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message. Cutting-Edge Business Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Business Explainer Video?
A business explainer video is a short, engaging video that clearly explains your product, service, or concept to your target audience. It's designed to simplify complex ideas, capture attention, and build trust with potential customers.
Explainer videos are used for a variety of purposes, including product launches, customer onboarding, sales training, and marketing campaigns. They can be used to generate leads, drive sales, and improve customer satisfaction.
What do top Business Explainer Videos have in common?
2D animation - A cost-effective and versatile option for explainer videos.
Motion graphics - A dynamic way to showcase data, processes, and concepts.
Whiteboard animation - A simple and engaging way to explain complex ideas.
Mixed media - A visually rich approach that combines different animation styles.
Live action - A realistic and engaging way to showcase your product or service.
Stock footage - A cost-effective way to add visual interest to your video.
Video Content Strategies
Problem-solution - A clear and concise way to demonstrate your product's value.
Call to action - A clear and concise way to encourage viewers to take action.
Customer testimonials - A powerful way to build trust and credibility.
Case studies - A compelling way to showcase your product's real-world impact.
Data visualization - A clear and engaging way to present complex data.
What makes Business Explainer Video effective?
A captivating approach to make your message resonate with viewers is a key element of effective Business Explainer Videos. The goal is to create engaging content that simplifies complex ideas and drives action.
A comprehensive design to ensure your video is visually appealing and easy to understand is essential. This includes using high-quality visuals, animations, and sound design to create a polished and professional look.
A compelling narrative to capture attention and keep viewers engaged is vital. This involves crafting a story that resonates with your target audience, highlighting the problem your product solves and showcasing the benefits of using it.
How long should your Business Explainer Video be?
A crucial consideration for creating effective Business Explainer Videos is determining the ideal length. The goal is to strike a balance between providing enough information and keeping viewers engaged.
A common approach to ensure your video is concise and impactful is to keep it short and sweet. This means focusing on the key message and delivering it in a clear and engaging way.
A flexible approach to video length is important, as the ideal duration can vary depending on the complexity of the topic, the target audience, and the platform where the video will be shared.
Pre-production pointers
What is the core message?
What is the target audience?
What is the platform?
What is the call to action?
What is the budget?
What is the timeline?
What is the desired impact?
How to create Business Explainer Videos?
Creating effective business explainer videos involves careful planning, execution, and optimization. The goal is to create a video that is engaging, informative, and persuasive.
Strategic Approach
A strategic approach to ensure your video is aligned with your business goals and target audience is essential. This involves:
Defining your target audience
Identifying their pain points
Crafting a message that resonates with them
Collaborative Effort
A collaborative effort to bring your vision to life is key. This involves working with a team of professionals, including:
Scriptwriters
Animators
Voiceover artists
Editors
to create a high-quality video that meets your expectations.
Pre-Production Pointers
Define target audience: Understand who you are trying to reach and what their needs are.
Develop a storyboard: Visualize the flow of your video and create a plan for each scene.
Write a script: Craft a compelling narrative that clearly explains your product or service.
Choose animation style: Select an animation style that aligns with your brand and target audience.
Select voiceover talent: Find a voiceover artist whose voice and tone match your brand and message.
Production Pointers
Record voiceover: Capture high-quality audio that is clear and engaging.
Create animations: Bring your storyboard to life with visually appealing animations.
Edit video: Assemble the voiceover, animations, and other elements into a cohesive video.
Add music and sound effects: Enhance the video's mood and impact with appropriate music and sound effects.
Render video: Create a final video file that is ready for distribution.
Optimize for different platforms: Ensure your video is optimized for different platforms, such as YouTube, Facebook, and LinkedIn.
Promote video: Share your video on social media, your website, and other channels to reach your target audience.
Case Study: SpotifyLeverages TikTok for Music Discovery
Challenge: Spotify, a global music streaming platform, aimed to reach a younger audience and drive music discovery through engaging video content.
Solution: Spotify strategically chose TikTok as its primary video platform, recognizing its popularity among Gen Z and millennials. They created short-form videos featuring popular artists and playlists, encouraging users to discover new music.
Results: Spotify's TikTok Strategy proved successful, with a significant increase in user engagement and music discovery. The platform saw a 20% increase in new user sign-ups and a 15% increase in music streams.
Case Study: AirbnbUtilizes Video Engagement Metrics to Improve Content
Challenge: Airbnb, a global travel platform, sought to understand viewer behavior and optimize its video content for maximum engagement.
Solution: Airbnb tracked key Video Engagement Metrics, such as watch time, completion rate, and click-through rates. They analyzed this data to identify what resonated with viewers and what needed improvement.
Results: Airbnb's data-driven approach led to a 15% increase in average watch time and a 10% increase in video completion rates. They were able to refine their video content based on viewer preferences, resulting in a more engaging and effective marketing strategy.
Case Study: Amazon's Data-Driven Video Engagement Analysis
The Challenge: Amazon, an e-commerce giant, needed to understand how viewers interacted with its video content. The company sought to identify key engagement metrics and use this data to optimize its video strategy.
The Solution: Amazon implemented a comprehensive Video Analytics Platform that tracked key engagement metrics, such as watch time, completion rate, and audience retention. The company used this data to understand viewer behavior, identify areas for improvement, and optimize its video content for maximum engagement.
The Results: Amazon's data-driven approach to video engagement analysis resulted in a 10% increase in video watch time and a 5% improvement in conversion rates. The company's insights into viewer behavior allowed it to create more engaging content, leading to increased customer satisfaction and sales.
How business explainer video examples are curated?
We dove deep into business explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic business explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Target Audience Connection Determining how effectively the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, business explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
