Have you ever wished for a magic wand to instantly boost user engagement? I am here today to show you that magic does exist, in the form of effective software getting started videos. In this article, what we will explore is how these videos can transform the user experience, making onboarding a breeze and fostering a sense of delight. Our goal is to demonstrate the power of visual learning in driving user adoption and retention.
These short, impactful videos are more than just tutorials; they're key to unlocking higher user engagement and satisfaction. We'll be showcasing 30 examples that prove their effectiveness, and the statistics that follow will leave you convinced of their power.
On Facebook alone, users watch 6 billion minutes of video every single day.
60% of content marketers planned to increase their video budget for 2022.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service.
These stats highlight the undeniable power of video, especially in onboarding. Effective product tours, seamlessly woven into the user experience, can dramatically reduce churn and boost conversions. In this article, we're highlighting 30 Attention-grabbing Software Getting Started Video examples that immediately captivated us and inspired our curiosity
CareATC is a population health management company that aims to create a wellness culture, benefiting employees and reducing healthcare spend. The video introduces employers to their solutions.
Video Design - The video uses simple but colorful animated graphics, bright and engaging colors, a consistent color palette of turquoise, green and orange. The animation style is very effective in communicating the concept of population health management and the various solutions offered. The animation style reminds one of software getting started video example, using very basic and straightforward graphics to depict complex concepts.
The video's visual design helps to communicate the objective and its call to action effectively. The use of simple animations and bright colors makes the video engaging and easy to understand, the tone is both professional and friendly. The animation style appeals to a broad audience, especially to individuals who are used to navigating the digital world, and to those who prefer clear and concise information. The overall design is effective at communicating the value proposition and its ability to help employers create a healthier and happier workforce.
Later is a social media scheduling platform that helps businesses post and engage on social media. This video is designed to introduce users to Later's free online training course.
Video Design - The video uses a simple, colorful design to highlight the key features of the online certification. Animated graphic elements are used to illustrate different aspects of the interface, like scheduling posts, planning a content calendar, and accessing media libraries. The graphic elements and fonts in the video are simple and easy to understand. The overall tone of the video is playful and friendly.
The visual design effectively communicates the objective of the video, which is to introduce the audience to the training course. The playful design and the use of graphics help make the video more engaging, and the friendly and approachable tone helps to build trust with the audience.
We admire how this explainer video effortlessly illustrates the complex challenge of dynamic student enrollments and resource management. The use of vibrant colors, along with simple yet effective animation, makes understanding Ad Astras value proposition a breeze. We love the subway-style program pathway, smartly visualizing how students navigate their academic journey with clearer direction.
The transition from the initial problem statement to the solution is seamless and builds a compelling case for Ad Astra's data-driven approach. This Software Getting Started Video showcases how a simple, clean design combined with clear messaging can effectively capture an audiences attention. The call to action is also well-integrated, encouraging viewers to delve deeper into the Ad Astra platform.
What We Can Learn
Create a visually appealing pathway showing how users navigate your software, increasing clarity.
This video is designed to introduce the company and explain the benefits of their products. The video starts by giving an overview of the industry and what the products are designed to solve.
Video Design - The video uses 3D renderings to showcase the application of the products. The video blends 3D renderings with real footage, giving it a visually appealing look and feel.
The video successfully uses animation to illustrate the importance of precise measurements in different industrial applications. The video has an upbeat, informative, and educational tone, which makes it engaging and easy to follow. The video design is professional and effectively communicates the benefits and uses of the products. Software getting started video Example is a great example of how to use animation to explain complex concepts in a simple and engaging way.
Comarch specializes in digital technologies to improve customer engagement in the oil and gas industry. This video is designed to show customers how to use the company's solutions.
Video Design - The video uses a simple but effective design style, featuring a clean, modern aesthetic. It uses bright colors, bold text, and simple animations to make it a good software getting started video example. The video starts with a simple illustration of a watch and a hand to illustrate the first tip of water early. The video uses hand-drawn style illustrations and a conversational tone to communicate the tips.
The visual style of the video is able to communicate the objective of the video by making it engaging and easy to understand. It helps drive the video goal by showing customers how to use the software. The design uses a light-hearted, conversational tone to make it more welcoming.
AxxonSoft is a leading developer of smart integrated security and video surveillance systems. This video is designed to highlight their partnership with Intel.
Video Design - The video showcases a clean and minimalist design, using blue tones to create a professional and tech-forward feel. Simple graphics and animation showcase the key features of the software.
The video effectively communicates the objective of the software getting started video Example. Clear and concise language presents a simple and easy-to-understand overview of the software, highlighting its benefits for businesses and consumers. The sleek and professional design of the video reflects the company's commitment to providing reliable and advanced solutions.
OpenText Cloud Managed Services and cloud computing solutions are designed to help organizations quickly and securely migrate to Google Cloud. This video explains the challenges that companies face while migrating to the cloud.
Video Design - This software getting started video example uses vibrant graphics and icons to highlight the complexities of moving applications and information to the cloud. The video uses simple animation, white background, and light blue and grey color schemes. A prominent feature of this video is the use of icons, such as the lock, cloud, and clock, to represent various key aspects of cloud migration. The use of a bold, blue browser frame helps to draw viewers' attention to the challenges of the migration process and the potential solutions provided by OpenText.
The video effectively uses a question-mark motif to illustrate the various issues that organizations might encounter during migration. The blue speech bubbles are used to highlight specific challenges, such as time constraints, cost management, and data security. The video's design is clean, simple, and engaging. The use of relevant icons and a consistent color scheme enhances the video's visual appeal and helps to convey the message clearly. The video uses a light and informative tone to guide viewers through the intricacies of cloud migration. The video's narrative focuses on the problems, providing solutions and highlighting the benefits of using OpenText's services.
In this clever 2D animated video, a simple walking character takes us on a journey through the history of targeted ads. We are presented with a strong argument for contextual advertising in the age of GDPR. Using crisp visuals and text, the video contrasts old targeting tactics with GumGum's user privacy-focused solutions.
The animation is incredibly effective, making complex ideas easy to understand. We all benefit from clear messaging, showcasing the advantages of contextual advertising without relying on personal data. The overall tone is witty and upbeat, leaving us with a positive impression of this impactful software getting started video.
What We Can Learn
A positive vibe keeps viewers engaged and wanting more.
This video is a powerful example of how to use animation and minimalist design to create a compelling software getting started video. It's clear, concise, and engaging, making it ideal for onboarding and training employees.
Video Design - The video uses flat illustrations and bright colors, creating a clean and modern aesthetic. Blue, purple, and white create a strong visual identity, making the video easy to understand and highlighting the key features of the platform.
The video effectively communicates the challenges of onboarding and training employees on new software, then introduces the solution. Animation is used to illustrate the flow of information and the ease of use, making the video engaging and impactful.
Microsoft Power Apps is a platform that allows individuals to quickly build and share applications with low code. This video is designed to introduce Power Apps to the viewer and explain how it simplifies app development.
Video Design - The video adopts a minimalistic design style, using a dark gray background and highlighting the interface in purple and white. Simple, flat graphics, such as office and warehouse illustrations, make the visuals clear and easy to understand. The combination of bright colors and minimalistic graphics emphasizes the simplicity and accessibility of the product.
Animations illustrate the features of Power Apps, enhancing the user experience and adding a sense of movement to the video. This makes the video engaging and keeps the viewer's attention. The graphics clearly communicate the functionality of the product, and the video's tone is informative yet friendly, reflecting a commitment to making complex technologies accessible. The design choices successfully demonstrate the user-friendliness and ease of use of Power Apps, making it an effective tool for showcasing its benefits and encouraging viewers to explore it further.
Remote helps companies employ workers across the globe. The video is designed to highlight the ease of using Remote for hiring internationally.
Video Design - The video uses a simple design with flat, bold graphics to quickly communicate the core idea. Bright, engaging colors create a welcoming feel for the viewer.
This is a great example of a software getting started video. Animations show the steps involved in hiring and the benefits of using Remote. Bright, contrasting colors draw the viewer's attention to the main points of the video, while the animations make the information easy to understand and remember. The tone of the video is confident and upbeat, implying that the process of hiring globally is easy.
LightForce is a company focused on solving connectivity challenges for global businesses. The video is designed to introduce viewers to the complexities of managing connectivity providers in a global market.
Video Design - This video is designed in the style of a software getting started video Example, using a clean, bright, and minimalist aesthetic. Animated graphics and simple illustrations are used to explain the concept of global connectivity and the issues it presents. These graphics and animation styles make the video visually engaging and help to convey complex information in an easy-to-understand manner.
The overall tone is friendly and lighthearted, making it clear that the company understands the challenges faced by businesses. The video utilizes simple language and clear visual cues to drive the video goal of emphasizing that there are better ways to manage global connectivity. The use of animated graphics and illustrations makes the video engaging and helps to explain the complex nature of the problem. This video effectively communicates its message while maintaining a positive and approachable tone.
ServiceNow simplifies complex work processes using the Now Platform. The video is designed to showcase the benefits of using the Now Platform to improve productivity and digital workflows.
Video Design - The video utilizes a simplistic and clean design style, with bold colors and simple shapes. This style is appropriate for a software getting started video example, as it provides a clear and easy-to-understand visualization of the workflow. The video focuses on simple flat illustrations, minimal text, and visual animations that clearly depict the flow of the platform.
The animation style and visual elements in the video convey the ease of use and accessibility of the platform. The video uses a cheerful and positive tone to highlight the positive impact of ServiceNow on the workplace, portraying that the platform can benefit both employees and the enterprise by simplifying complex work processes.
Process Street is workflow automation software that makes it easy to create processes that are completed on time and with the correct steps. The video is designed to show viewers how it can streamline everyday processes.
Video Design - The video uses a Software Getting Started Video style with visual cues to make it clear and engaging. The video features simple and clean graphics, with the interface of the workflow management software presented in a clear, easy-to-understand manner. These features make the video effective for showcasing the product.
The visual design is clean and modern, which aligns with the overall brand aesthetic. Bright colors and engaging animations keep the viewer's attention while showcasing the functionality of the software. The video's tone is professional and informative, which effectively communicates the value of the product to its audience. The straightforward approach highlights that the software is easy to use, and that it can help businesses save time and money.
The efficiency of this NICE CXone Chat software getting started video truly stands out. We see the video cleverly weave together live-action footage and UI animation. The concise storyline effectively highlights the software's ability to gather feedback without interrupting customer interactions.
This blend of live-action and UI elements adds a sense of realism to the software demo. We love the way the video showcases the feedback process, making it clear how the software ultimately helps improve the customer experience. It's a compelling example of a well-executed software demo.
What We Can Learn
Tell a concise story showing how your software solves a problem, boosting viewer interest.
Diligent is a software solution that helps businesses track their ESG goals, sustainability initiatives, and create reports. This video is designed to show the benefits of using Diligent, especially the ease of use and its ability to help businesses track and manage ESG reporting.
Video Design - The video has a clean, modern design style with a minimalist color palette using red and white, conveying professionalism, sophistication, and efficiency. The animation style features simple 2D geometric shapes in a flat design style. This style creates a sense of clarity, focus, and easy navigation.
The visual design of the video is able to communicate the objective of the video through a combination of animation and text. The emphasis is on ease of use, automation, and accuracy with a professional tone, which reinforces the message that the software is a time-saving, efficient solution. Software getting started video Example
The Clear Health Pass is a testament to the ingenuity of modern technology. This Software Getting Started Video captivates with its simple, yet powerful, design. The key lies in its ability to convey complex functionalities through clear visual storytelling. The video guides us through the enrollment process, effortlessly demonstrating how a user can become a part of the Clear Health Pass community with just a few steps. The video effectively showcases the app's seamless integration with existing hardware, ensuring a convenient and secure experience.
What We Can Learn
Guide users with clear visuals, making complex processes feel easy. This builds trust.
18. Google Software Intro Animation - Drive user engagement implicitly
This video is designed to explain how Google's network seamlessly transfers web traffic at scale to keep Google Cloud services running.
Video Design - The video starts with a stylized visualization of Google's data centers and their global network. It then uses a simplified map to show how Google's fiber optic network connects these data centers. This map then turns into a network diagram that showcases the complexity of the network and the interconnectedness of different locations. The video's visual design and graphics are simple, but effective. It is designed to be easy to understand and engaging for the viewer. The video is a good example of a Software Getting Started Video, that uses simple visual elements, graphics, and animations to help the viewer understand the complexities of a technology.
The video uses a clean design style and animation to showcase a complex topic like data center networking. The use of colors and graphics throughout the video makes the content easy to understand. The animated map of the world, and the various visuals, like the server racks, network lines, and the power towers, make it easier to understand how Google's network is built.
Superfluid is a free protocol that facilitates gasless transfer of ERC-20 tokens, unlocking a new world of automated recurring payments. This innovative technology's potential is showcased in a video, designed to be a software getting started video example.
Video Design - The video uses an abstract design, emphasizing fluidity, to create a modern and engaging experience. Bright colors and dynamic movements are used to enhance the visual appeal and promote a clear understanding of the core concept.
Geometric shapes and a minimalist style are used to communicate the seamless flow of tokens in a dynamic and visually engaging manner. This approach effectively showcases the simplicity and efficiency of the protocol, mimicking the speed and ease of the internet.
CMDB is an important asset for IT operations managers. It can help automate incidents, improve response times, and free up teams to focus on other tasks. An accurate CMDB is key, outdated information can cause problems.
Video Design - The video uses a software getting started video Example style with simple, clear graphics and animations. Bright colors and minimalist illustrations keep the information engaging and easy to understand. Short segments with bold text and graphic transitions help keep the viewer focused.
The video's simple visual style communicates the objective: to show how CMDB can be used to automate incidents, improve response times, and free up teams to focus on other tasks. The tone is positive and reassuring, highlighting the benefits of using the CMDB for incident management.
Paysend Enterprise is a global payroll platform. The video is designed to help businesses understand how it makes it easy to pay employees globally, at lower costs.
Video Design - The software interface tutorial video is clean, bright turquoise, giving an airy, fresh, and modern feel. The video is well-designed, with crisp lines, and smooth, simple transitions. It uses a combination of illustrations and animation to explain the process of paying employees globally.
The visual style communicates the objective, which is to show how the platform makes it easy to pay employees globally. The video has a positive and professional tone, which makes the product look appealing and trustworthy. The design elements, like the clean lines, sharp graphics, and bright colors, help to highlight the ease of use and efficiency of the platform. The video clearly showcases how the platform makes international payroll payments simpler and more efficient.
What We Can Learn
Simplify complex processes with dynamic animations, making software approachable.
In the fast-paced retail landscape, staying ahead of evolving customer preferences and leveraging technology becomes crucial. We see this clearly in the Confiz software getting started video, which showcases a customer-driven marketing solution. It highlights the power of data in understanding customer buying patterns, behavior, and preferred channels.
The video emphasizes how Confiz CDMS facilitates content personalization and marketing automation, leading to lower bounce rates and increased customer acquisition. We love the clean, modern aesthetic and the use of 2D animation that keeps the message clear and engaging. It's an inspiring example of how a product demo can seamlessly integrate UI mockups to demonstrate functionality.
What We Can Learn
Animate your software's features to make them easy to understand, driving engagement.
Hotjar is a powerful tool that helps businesses understand user behavior and optimize their websites. It's a game changer for improving the customer experience.
Video Design - This video is a classic software getting started video production, showcasing the benefits of Hotjar through a combination of animated illustrations and simple transitions. It uses bright, bold colors and an engaging visual style to highlight the features of Hotjar.
The video effectively communicates the goal of Hotjar by demonstrating how its features can be used to understand user behavior. This approach allows viewers to understand the impact of Hotjar on their websites, making it a compelling and informative video.
The use of 2D animated elements in this video is incredibly effective for demonstrating the software's capabilities. The simplicity of the animation allows viewers to focus on the core features being showcased. The vibrant color palette adds a layer of visual appeal, making the video more engaging and memorable.
The video also excels at highlighting the key benefits of the software. Instead of simply listing features, it shows how those features solve real-world problems. This approach resonates more deeply with viewers, especially those who can relate to the frustration of managing multiple sales tools. The video demonstrates how ZoomInfo Engage can help them work smarter, not harder.
What We Can Learn
Let your video tell a story that resonates with viewers' pain points and your solution.
iCare is a provider engagement platform that helps healthcare organizations improve provider engagement. The video shows how iCare can help reduce departmental silos and improve the use of data and resources.
Video Design - The video uses a combination of 2D animated graphics and simple illustrations to highlight the challenges of manual provider engagement, and how iCare can help. The video emphasizes the process of engagement through an animated process flow, similar to software getting started video Example, that allows viewers to quickly understand the steps involved in using the platform. The simple design allows the platform's functionality to be clearly understood and demonstrates how easy it is to get started.
The design of the video uses bright colors, simple graphics and animations to illustrate a complex process. The video uses straightforward and relatable illustrations to communicate the challenges that providers face when manually engaging with patients. The use of clean and modern graphics helps to show how iCare can streamline provider engagement, making it more efficient and effective. This tone is reinforced through the use of simple animations and a lighthearted yet informative script. The video concludes by showcasing how iCare can bring everything together, leading to better results.
26. Avantor Software Demo Video - Explain Telehealth Clearly
If youre searching for a Software Getting Started Video, nib's telehealth explainer is an excellent example. This 2D animation cleverly addresses the audience's need for accessible healthcare from home, illustrating the simplicity of virtual consultations via phone or video conferencing. The animation shows how easily patients can connect with their practitioners using various devices.
What's brilliant about this example is how it uses visuals to clarify the process, from scheduling appointments to submitting claims through the nib app or online services. A friendly voiceover and upbeat music create a positive, reassuring tone. The video culminates with a direct call to action, urging viewers to visit the nib website for further details, solidifying the brand's commitment to convenient healthcare.
What We Can Learn
Clearly illustrate your software's value proposition with simple visuals, driving user understanding and adoption.
Sugar Market is a customer experience platform that aims to boost marketing, sales, and customer service productivity. This video is designed to introduce the platform and its features.
Video Design - The video uses a white background, then transitions to a grid pattern. It combines animated illustrations with text to explain the platform and its capabilities. The use of graphs and charts helps visualize the information. The animation style is minimal and clean, focusing on the information rather than elaborate animations. The video uses a lighthearted tone while maintaining a professional feel.
The illustrations and animated elements are simple, making the information easier to understand and retain. This helps establish a positive and welcoming brand image. The graphics are bright and vibrant, making the video visually appealing. The video focuses on how the platform can improve customer experience by providing insights across each stage of the customer journey.
We love this concise and impactful video that clearly explains a complex subject like global e-invoicing mandates. The animation style, with its vibrant blue palette and smooth transitions, instantly grabs attention. OpenText's solution is presented as the ultimate answer to global compliance challenges through visually engaging scenarios and simple, yet effective, iconography.
The video excels at conveying a sense of urgency without overwhelming the viewer. The timeline of impending mandates, combined with the circular diagrams showcasing the intricate web of requirements, makes a compelling case for OpenText. This software getting started video effectively positions OpenText as a reliable partner for businesses navigating the ever-changing landscape of e-invoicing regulations.
What We Can Learn
Showcase the software's ease of use with engaging scenarios, encouraging immediate trial.
Gelato is a web3 automation network, facilitating the automation of smart contract executions on EVM-compatible blockchains. This video is designed to introduce the automation aspect of Gelato and to illustrate the importance of an automated system.
Video Design - The video utilizes a sleek, animated style that incorporates abstract shapes and colorful elements. This style is visually appealing, informative, and easy to follow. Simple graphics and animations illustrate the problem that Gelato solves, making it easy for the viewer to understand the product's application. Geometric shapes and abstract forms create a dynamic and engaging aesthetic. Bright, pastel colors help to create a positive and welcoming atmosphere, which is further emphasized by the animated ice cream cone that appears in the logo.
The abstract visuals effectively communicate the concept of automation. The dynamic shapes and flowing lines evoke a sense of motion and fluidity, which mirrors the seamless, ongoing nature of automated processes. The video's smooth, minimalist style helps to focus attention on the key information and makes it easy for viewers to grasp the concept of automation. The overall tone of the video is professional, educational, and energetic, emphasizing the potential of Gelato as a powerful tool in the decentralized finance ecosystem.
In this impactful Software Getting Started Video, we witness Cirion's commitment to cybersecurity. It opens with a relatable scene of past login frustration, instantly connecting with viewers' experiences. From there, it quickly unveils the escalating threats of the digital age.
Cirion emerges as the solution, empowering businesses to take control. We admire the video's effective use of visual storytelling, using a futuristic astronaut helmet to symbolize exploration and safe progression. Cirion anticipates every challenge, ensuring your data's security, so you can dare to go further.
What We Can Learn
Focus on the positive impact of using Cirion, creating a sense of empowerment.
FAQ
How can a software getting started video improve user onboarding and reduce churn?
Getting started videos simplify onboarding, reducing user churn by providing clear, visual guidance. This fosters engagement and product adoption.
What are the core benefits of using a getting started video for my software product?
A getting started video offers numerous benefits:
* Increased user adoption and satisfaction.
* Reduced support costs and training time.
* Improved product comprehension and retention.
How can I determine the ideal length and style for my target audience?
Video length and style should be tailored to the target audience and software complexity. A discovery phase helps determine optimal parameters.
What pre-production steps are crucial for a successful getting started video?
Successful videos require meticulous pre-production:
* Client briefings and needs analysis.
* Concept development and storyboarding.
* Technical planning and asset gathering.
How can I effectively showcase my software's key features and benefits in the video?
Showcase software features through engaging demonstrations and real-world examples, highlighting key benefits concisely.
What scripting techniques will make my getting started video engaging and easy to follow?
Engaging scripts utilize a conversational tone, address user pain points, and incorporate storytelling for better connection.
How can I use visuals, animation, and screen recordings to enhance the learning experience?
Enhance learning with clear visuals, intuitive animations, and screen recordings demonstrating workflows effectively.
What is a realistic budget for producing a high-quality getting started video?
Fixed-fee pricing ensures predictable budgeting. Costs range from $1000 for simplified designs to $6000 for immersive experiences, based on complexity.
How can I find and collaborate with a video production team that understands my software?
Specialized teams with expertise in design, animation, and project management ensure high-quality production.
What is the typical production timeline, from concept to final video delivery?
Typical production timelines range from 3-8 weeks, depending on project scope.
How can I seamlessly integrate my existing brand assets and messaging into the video?
Brand assets and messaging are seamlessly integrated through collaborative discussions and design iterations.
What are some best practices for creating getting started videos within my specific industry?
Industry best practices are considered to tailor videos to specific needs and target audiences.
How can I adapt successful examples from other companies to fit my software and brand?
Successful examples are analyzed and adapted to fit specific software and brand identities.
How can I ensure my getting started video is accessible to users with disabilities?
Accessibility features like captions, transcripts, and audio descriptions ensure inclusivity.
How can I repurpose the video content for other marketing channels and training materials?
Video content can be repurposed for social media, training modules, and other marketing materials.
How to plan and optimize Software Getting Started Videos?
User-Centric Design: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust. Advids prioritizes understanding the user's perspective. Working with a cybersecurity software client, we conducted user research to identify pain points and tailored the getting started video to address these directly, leading to a 40% decrease in support tickets.
Actionable: Adopt user's perspective to design intuitive and helpful video experiences.
Authentic Narrative: "All I can do is be me, whoever that is." - Bob Dylan. Advids champions authenticity in storytelling. For a client launching a CRM platform, we showcased real users and their success stories, fostering trust and driving a 15% increase in sales conversions.
Actionable: Build trust by showcasing genuine user experiences and testimonials.
Clarity and Simplicity: "Get rid of the crap. Focus on what matters." - Jeffrey Zeldman. Advids values clear communication. For a client with complex medical software, we simplified the onboarding process in their getting started video using concise language and intuitive visuals, resulting in a 30% reduction in user drop-off during the trial period.
Actionable: Prioritize clarity and conciseness to enhance user comprehension.
Value-Driven Approach: "Service productization is about packaging your expertise into a repeatable, scalable, and profitable offering." - Eisha Armstrong. Advids focuses on delivering tangible value. For a client offering online education software, we highlighted the key benefits and learning outcomes in their getting started video, leading to a 25% increase in course enrollments.
Actionable: Clearly communicate the value proposition to motivate user engagement.
Strategic Alignment: "Product marketing is about understanding your customers and their needs, and then crafting a message that resonates with them." - Harvey Lee. Advids emphasizes strategic alignment. For a client launching a new mobile app, we ensured the getting started video aligned with their overall marketing campaign, resulting in a cohesive brand experience and a 10% increase in app downloads.
Actionable: Align video content with broader marketing strategy for cohesive branding.
Why Advids for Software Getting Started Video?
At Advids, we create high-quality, original Software Getting Started Videos designed to drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Unlocking the Potential of Software Getting Started Videos:
Customized Solutions: We tailor each Software Getting Started Video to your specific needs, whether you require explainer videos, character animations, or other onboarding video formats. Your brand, style, and target audience are at the forefront of our creative process. Creative Storytelling: Our team of animators and storytellers craft engaging narratives that resonate with your viewers and encourage them to explore your software. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression and drive user adoption.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of what makes effective video content, including over 270 Software Getting Started Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final product. Strategic Communication: Open and clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Software Getting Started Videos that drive user engagement.
Ready to unlock the potential of Software Getting Started Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Getting Started Video?
A Software Getting Started Video is a visual guide that introduces users to a new software program and helps them navigate its initial steps. It's like a friendly welcome and a roadmap to success with the software, providing a concise overview of its purpose, features, and benefits.
These videos are used for various purposes, including:
Customer onboarding
Product training
Sales enablement
Marketing campaigns
Customer support
They are a valuable asset across different departments and stages of the customer journey, helping to:
Improve user experience
Reduce support costs
Drive product adoption
What do top Software Getting Started Videos have in common?
Here are some key elements to consider when creating a compelling software demo video:
Screen Recordings - A clear demonstration of the software's interface and functionalities.
Animated Explainer - A visually engaging way to introduce the software's concept and benefits.
Interactive Elements - Encouraging user engagement and exploration of the software's features.
Onboarding Walkthrough - A step-by-step guide for new users, simplifying the initial setup process.
Visual Storytelling - A captivating narrative that highlights the software's value proposition and resonates with users.
Call to Action - A clear and concise prompt that encourages users to take the next step, such as signing up for a free trial or exploring specific features.
User Testimonials - Building trust and credibility by showcasing real-world experiences and positive outcomes.
Problem-Solving Scenarios - Demonstrating how the software addresses common user challenges and provides solutions.
Visual Annotations - Enhancing clarity and understanding by highlighting key elements and providing additional information.
Whiteboard Animation - A simple and effective way to explain complex concepts or technical details in a visually engaging manner.
Motion Graphics - Adding visual interest and dynamism to the video, making it more engaging and memorable.
Mixed Media - Combining different visual elements, such as screen recordings, animations, and live-action footage, to create a richer and more engaging experience.
What makes Software Getting Started Videos effective?
A thoughtfully designed Software Getting Started Video is a powerful tool for driving user engagement and adoption. It's a strategic approach to onboarding, providing a clear and concise introduction to the software's functionalities and benefits.
A key element of effectiveness is a clear and concise structure, designed to guide users through the initial steps of using the software. This structure typically includes an introduction, a walkthrough of key features, and a call to action.
Methods for creating effective Software Getting Started Videos include using a combination of visual elements, such as screen recordings, animations, and graphics, to illustrate key concepts and make the information more engaging and memorable. The goal is to create a positive and engaging experience that encourages users to explore the software and discover its full potential.
How long should your Software Getting Started Video be?
The ideal length for a Software Getting Started Video is a delicate balance between providing enough information to be helpful and keeping viewers engaged. It's a dynamic decision, driven by the complexity of the software and the target audience's needs.
A thoughtful approach to determining video length involves considering the specific features being introduced, the complexity of the software, and the target audience's technical proficiency. For example, a simple software with a straightforward interface might require a shorter video, while a complex program with advanced features might benefit from a longer, more detailed walkthrough.
Pre-Production Considerations
What is the software's core functionality?
What are the key features users need to understand?
What are the common challenges users face?
What is the target audience's technical proficiency?
How much time are users willing to invest in learning?
What is the overall goal of the video?
What is the ideal length for your specific platform?
How to create Software Getting Started Videos?
Creating a Software Getting Started Video is a strategic process that involves careful planning, execution, and optimization. It's a collaborative effort that requires input from various stakeholders, including product managers, designers, and marketing teams.
The creation process involves defining the target audience, identifying key features and functionalities, and developing a clear and concise narrative. It's essential to consider the software's complexity, the target audience's technical proficiency, and the overall goals of the video.
Pre-Production
Define target audience
Identify key features
Develop a storyboard
Write a script
Choose a video style
Select visuals and music
Production
Record screen recordings
Create animations
Add visual annotations
Incorporate voiceover narration
Edit and refine the video
Add a call to action
Optimize for different platforms
Crafting Compelling Getting Started Videos
Captivate viewers from the beginning. Clearly state the software's purpose and how it solves a specific problem. For example, instead of just saying Welcome to our project management software, say Tired of juggling tasks and missing deadlines? Our software streamlines your projects and keeps your team on track.
Showcase, Don't Just Tell:
Demonstrate the software in action. Instead of simply listing features, show how they work. For instance, show a user navigating the interface, creating a new project, assigning tasks, and tracking progress.
Concise and Focused:
Keep it succinct. Focus on the essential information users need to get started. Avoid overwhelming them with technical jargon or advanced features.
Visually Appealing:
Use high-quality visuals. Incorporate screen recordings, animations, and graphics to illustrate key concepts and make the video more engaging. Ensure your Branding is consistent throughout.
Clear Call to Action:
Guide viewers on the next steps. Encourage them to sign up for a free trial, explore specific features, or visit your help center.
Funnel Your Software Videos for Success
Strategically placing your Software Getting Started Video within your marketing funnel can significantly impact its effectiveness.
Top of the Funnel (Awareness): Use short, Attention-Grabbing Videos on social media or Landing Pages to introduce your software. For example, a short Animated Explainer video highlighting the problem your software solves can pique interest.
Middle of the Funnel (Consideration): Offer more in-depth Product Demos or tutorials on your website or email marketing campaigns. Consider sharing a webinar recording demonstrating advanced features to educate potential customers who are actively evaluating solutions.
Bottom of the Funnel (Decision): Provide Personalized Onboarding Videos or walkthroughs to guide new users. This ensures a smooth transition into paying customers and reduces the learning curve.
Track Your Success: Monitor key metrics like watch time, click-through rates, and conversions to understand how your videos are performing at each stage of the funnel and optimize your strategy accordingly.
Crafting Beginner-Friendly Software Videos
Keep it Simple: Focus on the essential features and steps required to get started. Avoid overwhelming viewers with too much information at once.
Use Clear and Concise Language: Opt for everyday language and avoid technical jargon. Imagine explaining the software to a friend who has never used it before.
Break Down Complex Tasks: Divide complex processes into smaller, manageable steps. For example, break down the process of creating a new project into smaller steps like naming the project, selecting a template, and adding team members.
Use Visuals to Illustrate Key Concepts: Incorporate screenshots, screen recordings, or animations to visually demonstrate the steps involved.
Provide a Clear Call to Action: Guide viewers on what to do next, whether it's exploring specific features, accessing additional resources, or contacting support.
Test with Beginners: Before launching your video, test it with actual beginners to ensure it's easy to understand and follow.
Crafting Compelling B2B Software Videos
In B2B marketing, your Software Getting Started Video needs to resonate with business decision-makers.
Focus on Business Benefits: Clearly articulate how the software addresses specific business challenges, improves efficiency, or drives revenue growth. For example, highlight how the software can automate tedious tasks, reduce errors, or improve team collaboration.
Highlight ROI: Quantify the software's value by showcasing its potential return on investment. You could showcase how the software can reduce operational costs or increase sales productivity.
Showcase Problem-Solving Capabilities: Demonstrate how the software solves real-world business problems relevant to your target audience.
Use Professional Visuals: Maintain a professional and polished aesthetic with high-quality visuals.
Include a Strong Call to Action: Guide viewers on the next steps, such as scheduling a demo, requesting a quote, or downloading a free trial.
Tailor Your Tone: Use a professional and informative tone that resonates with a B2B audience.
Crafting Winning Software Demo Videos
Requires careful planning.
Define Your Target Audience:
Who are you creating this video for?
What are their technical skills and pain points?
Understanding your audience will help you tailor the content and tone of your video.
Set Clear Goals:
What do you want to achieve with this video?
Increased product adoption?
Reduced support tickets?
Improved customer satisfaction?
Defining your goals will help you measure success.
Develop a Budget:
Consider costs like scriptwriting, voiceover talent, video editing software, and marketing/distribution.
Create a Storyboard:
Plan the visual flow and structure of your video.
Outline key scenes, transitions, and messaging.
Write a Script:
Craft a clear and engaging script that effectively communicates the value proposition and guides viewers through the software.
Measure Success:
Track key metrics like watch time, engagement, and conversions to assess the effectiveness of your video and make adjustments as needed.
Crafting Videos That Sell Your Software
Product Demo Videos: Showcase the software's core features and benefits to potential customers. For example, a product Demo Video might highlight the software's intuitive interface and powerful reporting capabilities.
Tutorial Videos: Provide step-by-step instructions on how to perform specific tasks. A tutorial video might show users how to create a new report or customize their dashboard.
Onboarding Videos: Guide new users through the initial setup process. Consider creating a series of short videos covering different aspects of the software's interface and basic functionalities.
Walkthrough Videos: Offer a more comprehensive overview of the software, exploring its features and capabilities in greater depth.
Explanation Videos: Simplify complex concepts or technical details. An explanation video might break down a complex algorithm or explain the benefits of a specific feature.
Choose the Right Format: Consider the best format and platform for each video type, based on your audience and distribution channels.
Boost Customer Support with Video
Reduce Support Tickets: Address common questions and issues upfront, minimizing the volume of support requests. For example, create videos that answer frequently asked questions or troubleshoot common technical issues.
Improve Customer Satisfaction: Empower customers to resolve issues independently, leading to greater satisfaction.
Provide 24/7 Support: Videos are accessible anytime, anywhere, providing instant support outside of regular business hours.
Integrate with Your Help Center: Embed videos within your knowledge base or help center to make it easy for customers to find the information they need.
Measure the Impact: Track metrics like ticket volume, resolution time, and customer satisfaction to assess the effectiveness of your videos in improving customer support.
Onboarding Success: Crafting Engaging Getting Started Videos
To drive product adoption, your Software Getting Started Video should focus on making the onboarding process smooth and engaging.
Make it Easy to Understand: Use clear and concise language, avoiding technical jargon.
Highlight the Key Features: Focus on the features that provide the most value and address specific user needs. For example, if your software is designed for project management, highlight features like task assignment, progress tracking, and team collaboration.
Showcase the Benefits: Clearly demonstrate how the software solves problems or improves workflows.
Provide a Clear Call to Action: Guide users on what to do next, such as completing their profile, inviting team members, or exploring specific features.
Consider Gamification: Incorporate Interactive Elements like quizzes or progress bars to make the onboarding process more engaging and encourage users to explore the software further.
Boost Customer Satisfaction with Onboarding Videos
A well-crafted Software Getting Started Video can significantly enhance customer satisfaction.
Provide a Positive First Impression: Showcase the software's user-friendliness and key benefits upfront.
Make it Easy to Get Started: Guide users through the initial setup process with clear and concise instructions.
Provide Clear Instructions: Use a combination of visuals and narration to explain key features and functionalities.
Address Common Customer Pain Points: Anticipate and address common challenges users might face during the onboarding process. For example, create a video that addresses a specific issue users frequently encounter when setting up their account.
Build a Connection: Use a friendly and approachable tone in your video to build a positive relationship with your customers.
Crafting Engaging Software Onboarding Videos
To create an engaging Software Getting Started Video, focus on making it visually appealing, informative, and concise.
Use High-Quality Visuals:
Incorporate eye-catching graphics, animations, and screen recordings with clear annotations.
Include Engaging Music:
Choose background music that complements the tone and message of your video.
Use a Professional Voiceover:
A clear and engaging voiceover can significantly enhance the professionalism and clarity of your video.
Keep it Short and to the Point:
Respect viewers' time by keeping the video concise and focused on the most important information.
Use Interactive Elements:
Consider incorporating quizzes, polls, or clickable elements to keep viewers actively engaged with the content.
How software getting started video examples are curated?
We dove deep into software getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic software getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to initial software setup and usage. 7.Brand Alignment Determining video alignment with brand message, identity, and focus on user onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software getting started video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
