Imagine your brand's message, not just heard, but truly seen and felt. I am here today to discuss the remarkable impact of explainer videos, and in this article, what we'll explore is how these dynamic visuals can boost engagement and drive results. We'll be examining how even the simplest ideas can be brought to life, creating a connection with your audience that lasts. Our journey begins now, and the statistics we'll reveal will leave you amazed.
73% of consumers prefer short-form videos to search for products or services.
40% of content marketers said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos.
These stats reveal a powerful trend: consumers crave engaging visual content, but budget constraints often hold marketers back. Animated explainer videos offer a cost-effective solution to meet this demand and capture audience attention. We've handpicked 30 Captivating Animated Explainer Video examples that instantly resonated with us and inspired interest.
In today's interconnected world, cybersecurity is paramount, and neglecting patching is no longer an option. This Animated Explainer Video effectively highlights the risks of poor patch management, visualizing how vulnerabilities can lead to data breaches and crippling downtime. Avast Business offers a compelling solution, automating the patching process across Windows and numerous third-party applications.
This video is a prime example of how effective visual storytelling can captivate and inform. The isometric perspective, sleek design, and subtle animation give a dynamic and engaging aesthetic. The clear and concise messaging, coupled with the upbeat music, inspires a sense of efficiency and reassurance. A must-watch for any business seeking to strengthen their cyber defenses.
This Animated Explainer Video cleverly uses the GOAT (Greatest Of All Time) metaphor to highlight Alation's leadership in the data management space. The video opens with dynamic silhouettes of iconic athletes, instantly engaging viewers with a familiar concept. It seamlessly transitions to a stadium visual, cleverly showcasing Alation's achievements through banners representing prestigious awards and industry recognition.
The upbeat music and vibrant colors further enhance the video's celebratory tone, commemorating Alation's 10-year anniversary. By linking their brand to the idea of the greatest, Alation confidently positions itself as the top choice for data cataloging, governance, and intelligence solutions. This confident, celebratory style, makes it an inspiring example of how to effectively communicate a brand's success story.
This animated explainer video from OpenText tackles a common frustration: ineffective chatbots. The contrast between earlier, unhelpful chatbots and Aviator's smooth, intelligent responses is striking. It's a bold move, setting the stage for Aviator's superiority from the outset.
The clever use of a consistent blue hue evokes trust and professionalism, while the animations maintain a light and engaging tone. The visuals seamlessly flow, showcasing how Aviator improves user experience and reduces support costs. This video serves as an excellent blueprint for crafting a compelling narrative around complex solutions.
This animated explainer video immediately captures attention with its bold, contrasting colors and a relatable problem: data overload. The visual metaphor of an hourglass overflowing with data, transitioning to a congested cloud data center, sets the stage perfectly.
Freshdesk Contact Center emerges as the hero, offering post-call transcripts to streamline customer support. The slick UI mockups demonstrating the feature's functionality, combined with the dynamic 2D animation, create a sense of efficiency and modernity. This video inspires confidence in Freshdesk's ability to solve a common business pain point.
This Animated Explainer Video for FireMon Automation captures attention with its dynamic isometric visuals and vibrant colors. It quickly establishes the need for smart security automation and introduces FireMon's solution.
By using symbolic imagery, like a staircase representing the four levels of automation, the video makes the complex simple. The smooth transitions and engaging background music enhance the overall appeal, making the video an excellent example of effective product explanation.
This explainer video animation is a knockout. Minimalist line art, punctuated by vibrant blue gold, creates stunning visuals, effortlessly conveying complex push-to-card transactions. Its seamless flow guides viewers, making even intricate payment processes crystal clear.
It brilliantly contrasts slow traditional transfers with real-time capabilities, showcasing immediate value. Practical use cases, including merchant settlements global transfers, build confidence, demonstrating transformative potential.
Superb animation, impactful storytelling. A truly inspiring example of how great design can simplify complex financial technology.
What We Can Learn
Smooth animation makes complex topics easy to grasp, boosting viewer understanding.
This explainer video animation is superb. Slick visuals, upbeat music, create powerful sense innovation progress. 3D animation system modules compellingly visualizes functionality.
Explainer video animation masterfully blends market challenges product benefits. It expertly positions BD COR system ideal solution efficient diagnostics, creating truly engaging experience healthcare professionals.
Its seamless narrative, sophisticated animation, makes it a benchmark for medical device explainer video animation. This video sets new standard clarity, impact, leaving lasting impression.
What We Can Learn
Clearly illustrate your product's value proposition to boost viewer understanding and drive sales.
NCI's explainer video animation brilliantly tackles government modernization. It cleverly simplifies complex legacy systems, AI solutions, showcasing a smooth transition from COBOL to Java using impactful visuals.
Superb animation, a catchy soundtrack, create a fast-paced engaging experience. Teal, green, white, gray color palette enhances technological feel, positioning NCI as a top government AI provider.
This explainer video animation is a masterclass in clarity, pacing, style. It's a fantastic example of how effective visual storytelling can make complex topics easily digestible for a broad audience.
What We Can Learn
Simplify complex topics with clear visuals, boosting viewer understanding.
Animation explainer video masterclass. Captivating visuals effortlessly showcase cloud-managed IT solutions, cleverly contrasting everyday IT woes with elegant dashboard simplicity. Visual metaphors, such as lightbulbs symbolizing efficiency, resonate powerfully with IT professionals.
Concise storytelling, upbeat music, create engaging pace. Data visualizations effectively highlight impressive customer acquisition, retention, leaving viewers wanting more.
Brilliant example of impactful education, inspiration, within short timeframe. It's a must-see for anyone seeking innovative marketing strategies.
What We Can Learn
Visual metaphors make abstract concepts relatable, boosting engagement.
WalkMe's digital adoption platform makes software easier to use. The video is designed to highlight this benefit for users and drive them to explore the product.
Video Design - The video uses a minimalist graphic style, with a focus on bold typography and smooth transitions. Bright color gradients, simple line art, and a dark background make it visually engaging and distinct.
Best Animated Explainer Video The narrative showcases how the platform helps navigate the complexities of software, using a simple metaphor of racing to keep up with the fast-paced digital world. The tone is upbeat and optimistic, promoting the solution as a way to overcome the challenges of using new applications. This stylistic approach effectively communicates the goal of easing the user experience and making software effortless to navigate.
Moogsoft is an AI based solution that helps IT professionals manage their time efficiently. This video is designed to highlight the value proposition for its target audience.
Video Design - The video uses an Animated Explainer Video style, featuring simple and playful graphics. The characters and visuals are clean and straightforward, showcasing the company's brand identity. A cow robot mascot is the central character, symbolizing the automation and intelligence provided by the product. This approach makes the video relatable and engaging, while communicating the product's capabilities.
The use of bold colors and clear lines contributes to the overall visual appeal, conveying the message in a simple and easily digestible way. The video utilizes a lighthearted tone, emphasizing the frustration of dealing with IT issues, while illustrating how the product offers a solution. Through these visual elements and its narrative, the video effectively communicates the company's value proposition and encourages viewers to explore the website.
Radix is a decentralized application protocol for building applications, tokens, and coins. The video is designed to introduce Radix and demonstrate its value over traditional financial methods.
Video Design - The video starts with a dark background and animated triangles moving around an opaque circle representing a central financial system. The use of shapes, particularly triangles, highlights a complex system. A bright light then emerges from the circle, symbolizing the emergence of DeFi, and the background transitions to a light blue to represent a seamless, smooth financial system. The use of lines and shapes demonstrates the interconnectedness and speed of transactions possible with Radix.
The visual style of the video effectively communicates the objective of showcasing a better way of moving capital and assets. The use of dark and light colors visually illustrates the transition from inefficient centralized financial systems to a more streamlined decentralized financial system. The tone of the video is enthusiastic and optimistic, effectively conveying the benefits of Radix and encouraging viewers to explore DeFi solutions.
In the digital age, we all recognize the struggle of juggling security and productivity. 1Password nails this universal pain point with a stellar brand animated explainer, seamlessly highlighting how their developer tools elevate efficiency and safeguard sensitive information. The isometric visuals and vibrant color palette captivate, while the minimalist design keeps the focus laser-sharp.
The video masterfully showcases 1Password's integration with Git and GitHub, effortlessly conveying complex concepts through dynamic visuals. The fingerprint authentication and secret injection demonstrations are simply brilliant. We love the way the brand elegantly emphasizes streamlining workflows without compromising security, truly inspiring a sense of effortless control for developers.
What We Can Learn
Incorporate a relatable character to connect with your audience on an emotional level.
LexisNexis provides solutions that help organizations navigate complex sanctions landscapes. This video is designed to explain the importance of due diligence and ongoing monitoring in mitigating risk.
Video Design - The video uses a clean and simple SaaS Animated Explainer design style. It features vibrant graphics and 3D animations, which effectively showcase the dynamic nature of sanctions and highlight the various entities involved. Bold colors and contrasting backgrounds make the information easy to follow, even for viewers who might not be familiar with this topic.
The video's design effectively communicates its objective of raising awareness about the complexities of the sanctions landscape and emphasizing the importance of proactive risk mitigation. It does this by presenting information in a clear, engaging, and informative manner. The video's clean style and professional tone make it a valuable tool for businesses seeking to better understand the sanctions landscape.
Global energy management and automation is being transformed by technology. This video explains how power systems are being revolutionized by native connectivity, the Internet of Things, cloud computing, and data.
Video Design - A 3D Animated Explainer uses simple, clean graphics and vibrant colors to represent these concepts. A cartoon character and a simple narrative clearly explain the benefits of data sharing and connectivity in power systems.
The visual style is clear and engaging, efficiently communicating the video goal. The narrative is simple and easy to understand, making the video accessible to a broad audience. The overall tone is positive and optimistic, highlighting the positive impact of digital transformation on the electrical power industry.
Datasite is an investment banking tool designed to help investment bankers move faster and gain greater insights throughout the deal lifecycle. This video is designed to introduce these new tools to investment bankers and showcase their potential benefits.
Video Design - This video uses a bold and modern Animated Corporate Explainer style, featuring a brightly colored orange and white color palette and eye-catching 3D graphics. A conveyor belt moving through different stages of a deal symbolizes the seamless and efficient process that the tool facilitates. The simple, clear animation is designed to illustrate the complex process of deal staging efficiently.
The Animated Corporate Explainer style and visually engaging graphics make this video memorable and easily understandable. The bright color palette and clear animation engage viewers and explain the product in a simple yet effective manner. The video's optimistic and hopeful tone highlights the positive impact that the tool can have on investment bankers' workflow, ensuring that viewers understand the value of the product and are encouraged to learn more.
We admire this animated brand explainer for its clever approach to showcasing the complexities of IT management. It begins with relatable office scenes, instantly grabbing our attention, and highlighting the growing cyber threats faced by expanding businesses. The video smoothly transitions to introduce ManageEngine Endpoint Central, seamlessly integrating a clear software demo within the narrative. We love the way it visually emphasizes the platform's key features through an elegant and intuitive UI.
This piece truly captures the essence of visual storytelling, cleverly weaving together 2D animation, concise messaging, and a modern aesthetic. ManageEngine's Endpoint Central isnt just a software demo, its an experience. It portrays the platform as a reliable solution for busy IT teams, freeing them from tedious tasks and allowing them to focus on critical security concerns.
What We Can Learn
Let your animation style reflect your brand's personality; this creates a memorable experience.
Animated Video Explainer showcases the importance of storage solutions in automotive systems, emphasizing durability, longevity, and the ability to support monitoring and user experience. The video effectively uses a minimalist design style with sleek, futuristic visuals to communicate the complex concepts of storage solutions and data management.
Video Design - Abstract shapes, lines, and glowing neon colors create a visually engaging experience that complements the technical nature of the subject matter. The animation seamlessly transitions between different components of automotive systems, such as processors, storage devices, and user interfaces, illustrating the interconnectedness of these elements.
By combining clear explanations with visually appealing motion graphics, the video successfully conveys the importance of reliable storage solutions in preventing expensive recalls due to over-written storage. The design style reinforces the message of advanced technology and innovation, positioning the company as a leader in the automotive storage market.
Rx EDGE provides solutions for reaching patients at the pharmacy. The video explains the benefits of using this program for educating patients and empowering them to make informed choices about their healthcare.
Video Design - The Animated Business Explainer features simple graphics and a bright color palette, conveying a friendly and approachable tone. The video uses easy-to-understand visuals and animations that are engaging for the intended audience.
The visual style effectively communicates the goal of showcasing how the program is able to reach millions of patients where they are making healthcare decisions - at the pharmacy. The use of a straightforward visual style makes the information accessible and easy to understand, ensuring a positive experience for viewers.
Yggdrash is a third generation blockchain protocol, with a unique stem chain and branch chains structure. It's designed to solve the scalability issues facing blockchain protocols.
Explainer Animated Video - This video uses simple, clean graphics, bright green for the main graphics, and a dark blue for the background, creating a strong contrast that makes the video engaging. Line drawings and simple animations create a very easy-to-understand visual narrative, making the technology approachable to a wide audience.
The simplicity of the graphics creates a light-hearted tone, which is counterbalanced by the seriousness of the topic: solving the scalability issues that blockchain currently faces. The video effectively conveys that Yggdrash can improve transaction speed, solve data capacity issues, and speed up block sync speed.
Genesys provides customer success programs. This video is designed to showcase how the program can help businesses every step of the way.
Video Design - The video uses an Animated Company Explainer style, with bold colors and flat design elements. The flat design is very contemporary, and it's very common in this type of video. There are a series of animations that illustrate the process of working with the program. They use a simple grid background, along with simple characters.
The animated style and visuals clearly communicate the value proposition of the program, which is to provide customers with support and resources throughout their journey. The video is informative and engaging, using a positive and optimistic tone to make customers feel confident about working with the program.
This is an Animated Launch Explainer video, designed to introduce new product lines. It's a powerful way to grab attention and showcase the exciting new offerings. The video uses bright, bold colors and simple graphics to highlight the new products, making them visually appealing and easy to understand.
Video Design - The video uses animated product mockups to visualize the customizable designs, emphasizing the platform's flexibility. This approach helps viewers imagine their own branded products, making the platform more relatable and appealing.
The video's fast-paced visuals and cheerful tone communicate that the platform can help viewers easily start selling their own products. This is a great way to build excitement and inspire viewers to take action.
Strata is a cybersecurity company providing a flexible solution that allows for scaling and agility. This video is designed to introduce the benefits of their flexible consumption model.
Video Design - The Animated Process Explainer features an isometric design style, creating a visually appealing and easy-to-understand representation of cloud infrastructure and security. The graphic style is modern, sleek, and minimalist, using simple shapes, bright colors, and subtle animation to make the video engaging.
The visual style effectively communicates the benefits of the flexible consumption model. The dynamic use of 3D animation helps to showcase the ease of scaling and agility that comes with using the product. The tone of the video is informative and engaging, focusing on the need for flexible security consumption in a rapidly changing environment.
Back Market is a global marketplace selling refurbished technology products. This video aims to promote their sustainable mission by highlighting the environmental impact of e-waste.
Video Design - This is an Animated Product Explainer that uses simple yet effective graphics to showcase the problem of e-waste, presenting a solution. The video uses a combination of stock footage, text animation, and subtle green highlights to create an Informative and Visually Appealing experience.
The animated video highlights the problem of e-waste, emphasizing its negative environmental impact. It then introduces a sustainable solution, showcasing refurbished phones as a more eco-friendly alternative to buying new. The video's tone is both serious and hopeful, acknowledging the problem but offering a way forward. The use of graphic elements, simple text animation, and a focused narrative effectively drives the video's goal, urging viewers to consider the solution for their next phone purchase.
Shiftgig connects businesses with on-demand workers. The video is designed to demonstrate the platform's simplicity and its value proposition for businesses and workers.
Animated Software Explainer - This video is a visual masterpiece, using simplistic graphics with a green and blue color palette. Clean line drawings and simple animations illustrate the process of connecting businesses and workers, making the platform's functionality crystal clear. A hand illustration navigates through the platform, showcasing its ease of use.
The animation style conveys a feeling of ease and efficiency, aligning with the platform's goal of providing a quick and easy way to find workers and fill shifts. Green and blue colors represent stability, trust, and growth, promoting a positive image for businesses and workers by showcasing the platform's efficiency and reliability.
Clever Devices builds electric vehicle management solutions that enable you to manage your fleet easily. Animated Startup Explainer uses simple animation and graphics to represent the key features of the EVMS solution, emphasizing how it integrates into your existing fleet management system. The video's animation style features a clean and simple design, with bright blue and gray colors.
Video Design - The cityscape in the background provides a subtle context for the vehicles. The video's use of animation effectively communicates the company's message. The bright colors and simple graphics create a positive and optimistic tone, and the animations are clear and engaging, successfully explaining how EVMS works.
The video design emphasizes the company's goal of helping you manage both diesel and electric vehicles in one system. The use of clear graphics and concise language ensures that the viewer understands the product and its benefits.
Boyd specializes in engineered materials and thermal solutions. They are trusted by various industries. This video is designed to introduce their expertise and showcase their capabilities.
Video Design - The video uses a fast-paced 2D animated explainer video style. It features a clean and modern aesthetic, incorporating bright colors, and dynamic graphics to highlight their innovative solutions. The use of 3D animations and visuals provides an engaging and compelling experience, depicting the innovative solutions they offer.
The video cleverly combines its narrative with the design style to communicate the company's focus on innovative solutions. It employs a fast-paced style that reflects their dynamism and commitment to innovation, while the visual design emphasizes the complexity and intricate detail of their solutions. The video's tone is both informative and inspirational, effectively conveying their dedication to creating value for their customers.
PwC's Pillar Two Engine is a centralized, cloud-based calculation engine that helps companies quantify the impact of OECD Pillar Two rules. It's a powerful tool, and we need to make sure our audience understands its value.
Video Design - We're going to use a pixelated style with orange and black colors as the main theme. This style is an easy way to show the complexity of the new rules, while the color scheme adds a tech-centric feel.
Brand Animated Explainer Video This is the perfect way to engage our audience and make the complex subject matter easy to understand. We'll use a combination of graphic animations and data visualizations to illustrate the impact of the new rules. Animated icons and text will make the video engaging, and the visual design will drive the message home.
Animated Explainer Video Introduction is a compelling way to showcase the capabilities of cloud-based quality management software. It effectively communicates the value proposition of the software, highlighting its ability to streamline quality management processes between manufacturers and their suppliers.
Video Design - The user interface is clean and modern, employing a flat design aesthetic with bold colors and simple icons. Animation is subtle yet effective, guiding the viewer's attention to key features and functionalities. Screen recordings seamlessly integrate with animated graphics, providing a clear and concise demonstration of the software's capabilities.
The video's pacing is well-balanced, allowing viewers to absorb information without feeling overwhelmed. This combination of visual appeal and informative content makes the video engaging and effective for its target audience of manufacturing professionals.
FAQ
How can an animated explainer video help me achieve my specific marketing objectives?
Explainer videos clarify complex ideas, boost engagement, and drive conversions. A strong script and visuals are key for success.
What are the different styles of animated explainer videos, and which one best suits my brand's personality?
Explainer video styles range from minimalist to vibrant. Choose a style that aligns with your brand personality and target audience.
How long does it typically take to produce an animated explainer video from concept to completion?
Production typically takes 3-8 weeks, depending on complexity and revisions. Clear communication and planning are essential.
What is the typical cost range for producing a high-quality animated explainer video?
High-quality explainer videos range from $1,000 to $6,000, depending on style, length, and complexity.
How can I ensure the script for my animated explainer video is engaging and effective?
A compelling script is concise, engaging, and focuses on the key benefits. Collaboration with the production team is crucial.
What are some best practices for using animated explainer videos in my industry?
Industry best practices include clear messaging, strong visuals, and a call to action tailored to your specific audience.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video?
Integrate existing brand assets (logo, colors, fonts) to maintain a consistent brand identity and reinforce brand recognition.
How can I find a reputable animation studio or freelancer to create my video?
Look for a reputable studio or freelancer with a strong portfolio and experience in your industry. A dedicated team is essential.
What kind of music and sound effects will enhance my video's message?
Music and sound effects enhance the message, create an emotional connection, and improve overall viewer engagement.
How can I use an animated explainer video to simplify complex concepts for my audience?
Animation simplifies complex concepts by visualizing information and using storytelling to make it accessible and memorable.
What are the benefits of using animation to explain my product or service?
Animation showcases product/service benefits dynamically, increasing engagement and understanding compared to static content.
How can I adapt a successful explainer video style to fit my company's unique needs?
Adapt successful explainer video styles to your company's unique needs by focusing on your brand message and target audience.
What is the process for providing feedback and revisions during the video production process?
Clear communication, online tools, and regular meetings facilitate feedback and revisions, ensuring the final product meets expectations.
What are the different animation techniques used in explainer videos, and which one is right for me?
Different animation techniques (2D, motion graphics, 3D) offer varying levels of complexity and visual appeal. Choose the right fit.
How can I repurpose my animated explainer video content for other marketing materials?
Repurpose video content for social media, presentations, website landing pages, and email marketing to maximize reach and ROI.
How to plan and optimize Animated Explainer Videos?
Narrative Simplicity: "If you don't know where you are going, any road will get you there." - Lewis Carroll. Advids believes a clear narrative is crucial. For a healthcare client, we simplified complex medical procedures into an easy-to-understand animated explainer video. This led to a 15% rise in patient inquiries, proving the effectiveness of clear communication.
Actionable: Simplify complex information into a clear and concise narrative.
Content is King: "We're competing with a $100,000 movie with a $10 million TV series." - Reed Hastings. Advids recognizes the importance of high-quality content. For an e-commerce client, we developed a series of animated explainer videos showcasing their product range. This resulted in a 10% increase in average order value, highlighting the impact of engaging content.
Actionable: Invest in high-quality content that resonates with your target audience.
Building Trust: "Entrepreneurs are inherently optimistic. So, optimism is a necessary quality, but it can also be a very dangerous one." - Reid Hoffman. Advids understands the need for realistic expectations. For a non-profit client, we created an animated explainer video highlighting their mission and impact. This led to a 25% increase in donations, demonstrating the power of building trust and transparency.
Actionable: Build trust by being transparent and setting realistic expectations.
Data-Driven Creativity: "Focus on the small data that matters most to your business." - Ben Yoskovitz. Advids believes in data-informed decisions. For a real estate client, we analyzed user behavior to create a targeted animated explainer video. This resulted in a 12% increase in property viewings, showcasing the effectiveness of data-driven creativity.
Actionable: Use data to inform creative decisions and optimize video performance.
Brand Consistency: "A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." - Judie Lannon. Advids emphasizes brand consistency. For a food and beverage client, we created an animated explainer video that aligned with their brand identity. This led to a 8% increase in brand awareness, demonstrating the importance of consistent branding.
Actionable: Maintain brand consistency across all video content and marketing materials.
Why Advids for Animated Explainer Video?
At Advids, we create high-quality, original Animated Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of Animated Explainer Video effectiveness. Over 320 of these projects have been specifically Animated Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Animated Explainer Video Process:
Customized Animated Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another Animated Explainer Video style, to perfectly match your brand, style, and target audience. Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear communication, understanding your needs, target audience, and brand identity to create impactful Animated Explainer Videos.
The Advids Creative Approach:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is an Animated Explainer Video?
An animated explainer video is a short, engaging video that uses animation to explain a complex concept, product, or service in a simple and easy-to-understand way. These videos are often used to educate viewers, increase brand awareness, and drive conversions. They can be used for a variety of purposes, such as explaining a new product feature, introducing a company's mission, or demonstrating how a service works.
Animated explainer videos are particularly effective for businesses that need to communicate complex information in a way that is both engaging and easy to understand. They can be used to simplify technical concepts, break down complicated processes, or illustrate abstract ideas. By using animation, businesses can create videos that are visually appealing, memorable, and effective in conveying their message.
What do top Animated Explainer Videos have in common?
2D Animation - Visually appealing and engaging.
3D Animation - Realistic and immersive experience.
Motion Graphics - Dynamic and eye-catching visuals.
Whiteboard Animation - Simple and approachable style.
Mixed Media - Combining different animation styles.
Live Action - Real-world footage for authenticity.
Stock Footage - Cost-effective and time-saving.
Character Design - Memorable and relatable characters.
Visual Storytelling - Engaging and impactful narrative.
Interactive Elements - Enhancing viewer engagement.
Data Visualization - Simplifying complex information.
Call to Action - Motivating viewers to take action.
What makes Animated Explainer Video effective?
Exceptional Animated Explainer Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate complex information in a way that is both engaging and easy to understand. These videos are often used to educate viewers, increase brand awareness, and drive conversions.
Remarkable Animated Explainer Videos are a powerful tool for businesses that need to communicate complex information in a way that is both engaging and easy to understand. They can be used to simplify technical concepts, break down complicated processes, or illustrate abstract ideas. By using animation, businesses can create videos that are visually appealing, memorable, and effective in conveying their message.
How long should your Animated Explainer Video be?
Considerate Animated Explainer Videos are designed to be concise and to the point, focusing on delivering key information in a timely manner. The ideal length for an explainer video will vary depending on the complexity of the topic and the target audience.
Strategic Animated Explainer Videos aim to keep viewers engaged and informed without overwhelming them with too much information. A general rule of thumb is to keep explainer videos between 60 and 90 seconds long. However, shorter videos may be more effective for simple concepts or for audiences with short attention spans.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much information needs to be covered?
What is the desired tone and style of the video?
What is the budget for the video?
What is the timeline for the video?
How to create Animated Explainer videos?
Comprehensive Animated Explainer Video creation involves a series of steps, from planning and scripting to animation and post-production. The process begins with a clear understanding of the video's purpose, target audience, and key message.
Sophisticated Animated Explainer Video creation techniques aim to create engaging and informative videos that effectively communicate complex information. The process involves scripting, storyboarding, animation, voiceover recording, music and sound effects, and post-production editing.
Quizzes and Polls: Embed quizzes throughout the video to test viewer understanding. For example, after explaining a key feature, a multiple-choice quiz could pop up, reinforcing the concept and providing immediate feedback.
Clickable Hotspots: Use clickable elements to reveal additional information or explore different perspectives. Imagine a product Demo Video where viewers can click on different parts of the product to learn more about their functions.
Gamification: Introduce elements like progress bars or badges to make learning more rewarding. For instance, viewers could earn points for completing quizzes or exploring all the interactive elements, encouraging them to fully engage with the content.
Boost Your Launch Video's Visibility
Identify terms your target audience uses when searching for information related to your video's topic. Tools like Google Keyword Planner can help you discover relevant keywords with high search volume.
Title and Description Optimization:
Craft a compelling, keyword-rich title that accurately reflects the video's content. The description should provide a concise overview, incorporating relevant keywords naturally. For example, if your video is about social media marketing for small businesses, include these keywords in your title and description.
Social Media Promotion:
Share engaging snippets and behind-the-scenes glimpses on your social media channels. Ask viewers questions related to the video's theme and encourage sharing. Embedding the video on your website also boosts its visibility.
Turn Viewers into Customers: Crafting Compelling Calls to Action
Instead of a generic visit our website, try these creative approaches:
Integrate into the Narrative:
Have a character in the video directly address the viewer, guiding them towards the desired action. For example, at the end of a video explaining a software product, the character could say, Ready to try it for yourself? Click the button below to start your free trial!
Visual Cues:
Use animated buttons or arrows pointing to clickable elements to highlight the CTA. A brightly colored button that pulses or animates when the CTA is mentioned can draw the viewer's attention.
Urgency and Scarcity:
Create a sense of urgency with limited-time offers or exclusive content. Phrases like Sign up now for a 10% discount or Download our free ebook today can motivate viewers to act quickly.
Social Media Fuel for Your Launch
Social media thrives on shareable content. Explainer videos can be the catalyst for user-generated content (UGC) and community building.
Spark Conversations: Pose a question or challenge related to your video's theme and encourage viewers to share their responses or experiences. For example, a video about healthy eating could ask viewers to share their favorite healthy recipes.
Contests and Giveaways: Launch a contest where participants submit UGC related to your video. This incentivizes engagement and generates buzz. Feature the best submissions on your social media channels, giving creators recognition.
Community Building: A company launching a new fitness app could create an Explainer Video showcasing its features and then encourage users to share their workout routines or progress using the app. This generates UGC, builds a community around the brand, and provides social proof.
Personalize Your Launch Videos for Impact
Use data analytics to segment your audience based on demographics, interests, or past behavior.
Create different versions of your video, each tailored to a specific segment's needs.
Targeted Content:
A software company could create separate explainer videos for small business owners and marketing managers.
The small business video would focus on Ease of Use and affordability, while the marketing manager video would highlight advanced analytics and integration features.
Enhanced Relevance:
This targeted approach ensures viewers receive information that is directly relevant to them, increasing engagement and the likelihood of conversion.
Empower Your Customers with Explainer Videos
Explainer videos are valuable for building a knowledge base and empowering customers to find answers independently.
FAQ Videos:
Create a series of videos addressing frequently asked questions about your product or service. These can cover topics like setup, troubleshooting, or advanced features.
Searchable Library:
Organize these videos within a dedicated section on your website, creating a searchable library of helpful content. This allows customers to quickly find solutions without contacting support.
Empowered Customers:
Imagine a company selling a smart home device. They could create a series of explainer videos covering topics like initial setup, connecting to Wi-Fi, troubleshooting connectivity issues, and using advanced features. These videos would be organized on their website in a Support or Help section, allowing customers to easily find answers to their specific questions.
Interactive Storytelling: Engage Your Audience
Allow viewers to make decisions at key points in the story, leading to different outcomes or alternative paths. This can be achieved through clickable elements or multiple-choice questions.
Interactive Quizzes:
Embed quizzes within the video to test viewer knowledge or gauge their preferences. Based on their answers, you can tailor the remaining content or recommend specific products or services.
Personalized Recommendations:
Imagine a video explaining different types of insurance. At various points, viewers could be asked questions about their needs and preferences. Based on their answers, the video could then recommend specific insurance plans that are most relevant to them.
Visualizing Data for Impactful Launches
Transform dry statistics into engaging visuals. Use animated charts, graphs, and maps to illustrate trends, patterns, and relationships within data. Motion captures attention and makes numerical data more digestible.
Infographics:
Integrate infographics to present key takeaways, statistics, or step-by-step processes in a visually appealing and easy-to-understand format. Use icons, illustrations, and concise text to break down complex concepts.
Visual Storytelling:
A company explaining the environmental impact of their sustainable packaging could use an animated infographic to show the reduction in plastic waste achieved by switching to their new packaging. This visual representation of data makes the information more impactful and memorable.
Amplify Your Launch with Influencers
Influencer marketing can significantly amplify the reach of your Animated Explainer video. Influencers possess dedicated audiences who trust their recommendations. By partnering with relevant influencers in your niche, you can introduce your brand to a new segment of potential customers.
Identifying the Right Influencers:
Start by identifying influencers whose audience aligns with your target market.
Look for influencers who have a genuine interest in your industry and whose values align with your brand.
Collaboration Strategies:
Collaborate with influencers to promote your video through various channels like social media posts, blog articles, or website features.
Consider options like sponsored posts, giveaways, or even featuring the influencer in the video itself.
Measuring Success:
Track key metrics like website traffic, social media engagement, and Lead Generation to measure the success of your influencer marketing campaign.
Example:
A software company partnered with a popular tech YouTuber to promote their new project management tool. The YouTuber created a video review of the software and included a link to the company's website in the video description. This resulted in a significant increase in website traffic and sign-ups for the software.
Unlocking Video Success: A/B Testing for Conversions
A/B testing is a powerful technique for optimizing your Animated Explainer Video and improving its conversion rates. By creating multiple versions of your video with slight variations, you can identify which elements resonate best with your audience.
Elements to Test:
Experiment with different calls to action, visuals, narratives, or even the length and pacing of the video.
For example, you could test two different calls to action: Learn More vs. Sign Up Now.
Setting up A/B Tests:
Utilize video hosting platforms like YouTube or Vimeo, or dedicated A/B testing tools to run your experiments.
Ensure that you target similar audience segments for each version of the video.
Analyzing Results:
Track key metrics like click-through rates, watch time, and conversion rates for each version.
Analyze the data to identify which elements lead to the highest engagement and conversions.
Use statistically significant results to inform your video optimization strategy.
How animated explainer video examples are curated?
We dove deep into animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated explainer videos showcasing real-world concepts and ideas. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Educational Impact Determining how effectively the video simplifies complex information and educates the viewer. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
