Amplify your business growth with the strategic implementation of video! Elevate your B2B marketing efforts through the creation of compelling 2D explainer videos. Discover how these dynamic visuals simplify intricate product details, foster enhanced customer comprehension, and ultimately drive higher conversion rates within the business-to-business landscape.
Video's role in modern marketing:
Video increases conversions and sales by up to 80%.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
Users spend 88% more time browsing on websites that have videos.
Get ready to be inspired. This curated collection features 30 B2B marketing explainer videos that exemplify impactful B2B visual communication. We will explore diverse animation techniques, narrative structures, and practical applications to guide you in producing high-performing, conversion-oriented videos. This resource is designed to be a valuable guide to achieving success in B2B video marketing, offering insights through practical, real-world examples.
Leading organizations in the B2B sector are realizing significant gains through video marketing initiatives. The reason? Video offers a vibrant and captivating method for engaging with prospective clients, often surpassing conventional marketing approaches. 2D explainer videos are particularly effective at demystifying complex services and articulating core value propositions in a succinct and memorable manner. Let's examine these illustrative examples: We will analyze successful explainer video instances, uncovering the strategies behind their effectiveness to spark ideas for your own video marketing. These examples provide actionable insights to improve your customer acquisition process. Learn how to develop videos that connect with your intended audience and generate substantial business expansion.
Advarra's impact is immediately clear. The efficient use of visuals, highlighting Clinical Conductor's features and benefits, makes this B2B explainer video for lead generation highly effective. It speaks directly to the needs of clinical research organizations and pharmaceutical companies.
The video's strength lies in its clear and concise presentation of complex information. The visual demonstrations of the software interfaces and workflows are particularly impressive, leaving a lasting impression of efficiency and innovation.
Present your product as a solution, not just a feature list. this drives adoption.
ams OSRAM's 3D sensing technology takes center stage in this compelling B2B explainer video for landing page. The smooth animation and futuristic design immediately capture attention, showcasing the potential of autonomous robots and automated systems. The video's clarity effectively communicates complex technological concepts.
The clean aesthetic, combined with precise visuals, makes the technology easily understandable. The strategic use of white space and seamless transitions enhances the overall viewing experience, leaving a lasting impression of innovation and efficiency.
Focus on the "wow" factor of your technology to create a memorable experience that leads to sales.
Effective visuals immediately engage the viewer. This concise B2B explainer video for sales expertly communicates complex information.
Strategic visual choices highlight key details, ensuring clarity and impact. The result is a highly effective video that resonates with its target audience.
Data overload? This B2B explainer video for SaaS shows how ArganoInterRel's 3-day strategic assessment helps. Visually stunning 3D animations clarify complex financial processes, making the value proposition instantly clear.
The video's concise style and smooth transitions maintain viewer engagement, showcasing how optimized systems lead to greater ROI. Contacting ArganoInterRel for a tailored solution is presented as a clear next step.
Incorporate a macro-micro perspective to showcase interconnectedness and system-wide benefits.
Effective visual storytelling immediately grabs attention, showcasing the power of concise communication in a B2B explainer video for customer engagement. The video's clear and engaging presentation makes complex information easily digestible.
Clever animation and graphics enhance understanding, making the information memorable. The video's pacing is excellent, keeping viewers engaged. This is a great example for B2B marketers.
This B2B explainer video for customer onboarding immediately grabs attention. Its clear, concise demonstration of the software's core functions is impressive, aided by well-chosen visuals that simplify complex processes. The video's straightforward approach makes it easy to follow, even for those with limited technical expertise.
The video effectively showcases the software's ease of use, using real-world examples to illustrate its practical applications. The pacing is perfect, ensuring viewers remain engaged without feeling overwhelmed. This makes it a great example of effective onboarding video creation.
GO Data's effectiveness is immediately apparent in this B2B marketing explainer video. The platform's intuitive interface and clear visualizations make complex data easily understandable. The video showcases the power of targeted outreach, emphasizing the ability to save audiences for future campaigns.
Combining GO Data and GO Intent for enhanced targeting is also highlighted, along with the continuous data updates from multiple sources. This concise presentation effectively communicates the platform's value proposition, encouraging viewers to explore CIENCE's data solutions.
A strong call to action gets viewers to engage and learn more about your product.
Corin's innovative approach to orthopedic technology shines through in this B2B explainer video for content marketing. The use of 3D animation makes complex systems easily understandable, while the clear UI demonstrations highlight the software's user-friendliness. The video's visual appeal and efficient pacing ensure viewers stay engaged.
Detailed 3D models of surgical robots and joint replacements are particularly effective. The seamless integration of data analytics and remote patient monitoring showcases CorinConnect's potential to improve patient care and streamline workflows. This video is a strong example of how to effectively communicate complex medical technology.
Guide viewers through your product's features with an intuitive interface, fostering ease of use.
Clever animation brings the S22 Lite to life. The 3D modeling is superb, showcasing the system's design and multiple configurations with clarity. This B2B marketing explainer video is a prime example of visual storytelling.
The exploded view is a brilliant touch, offering a glimpse into the internal workings. Its concise presentation, focused on key features, makes it ideal for busy professionals in the retail sector. It's a visually stunning and highly effective way to communicate complex product details.
A compact design shown visually increases perceived value and drives sales.
Does excellent customer service matter to your business? This B2B explainer video for small business introduces FieldRoutes, a software solution designed to boost efficiency. The video's clean animation and concise explanations make complex processes easy to grasp, showcasing the software's features in a user-friendly way. It's a one-minute, 38-second journey through the software's capabilities.
FieldRoutes' customer portal and automated communication are highlighted, demonstrating how the software simplifies operations for field service businesses. The use of 2D animation adds visual appeal, making the video both informative and engaging. Learn more about how FieldRoutes can help your business thrive.
Illustrate how your product solves a problem, creating a positive emotional response and fostering desire.
Dynamic animation elevates this B2B explainer video for SaaS, turning a basic laptop form into a central platform, with essential icons connecting seamlessly. Data growth is visually represented by an expanding graph, shifting the tone with a transition from light to dark. Demonstrating practical versatility, the video presents IES TaPs cross-platform usability across various devices, illustrating its broad reach for construction professionals.
Interactive elements like pre-assessment checkboxes and assignment features are highlighted alongside paper plane notifications, reinforcing streamlined process. This video beautifully visualizes progress with percentage bars, and concludes with project report submission for certification and the IES TaP logo. It serves as a great example of how to structure a clear and impactful SaaS explainer video.
Bright colors and a fast pace keep viewers engaged, making your message memorable and increasing interest.
Email marketing's challenges in a fast-paced world are vividly portrayed. The video uses compelling visuals to illustrate the struggle for brand visibility and trust within crowded inboxes. This B2B explainer video for marketing effectively communicates the solution's value proposition.
The video's strength lies in its clear demonstration of the solution's impact, using data visualization to showcase positive results. The professional aesthetic and concise delivery enhance engagement, making it a compelling example for B2B marketers.
Emphasize the positive outcomes for the viewer's business to generate excitement.
Intriguing visuals immediately grab attention; the concise narrative is highly effective. This B2B explainer video for customer acquisition masterfully uses visuals to convey its message without lengthy explanations. The animation style is clean and modern.
The video's pacing is perfect, keeping viewers engaged. Its clear message resonates, leaving a lasting impression. It's a prime example of maximizing impact in a short format, targeting potential clients effectively.
Efficient warehouse automation takes center stage. Movu Robotics' sleek 3D animation showcases a futuristic warehouse, highlighting the Atlas, Escala, and iFollow robots. This B2B explainer video for social media expertly uses green lighting and smooth camera work to demonstrate each robot's unique capabilities.
The video's concise design and clear visuals make complex technology easily digestible. The modularity of the Atlas and the plug-and-play nature of the Eligo are particularly well-demonstrated, making a strong case for the entire system's efficiency. The video's impact is undeniable.
Let your animation tell a story of improved warehouse operations, generating leads.
Showcasing Sansure's innovative technology, this B2B explainer video animation is a masterclass in visual communication. The iPonatic device's 3D model is incredibly realistic, rotating smoothly to highlight its sleek design and intuitive touchscreen interface. Text overlays are used sparingly, yet effectively communicate key features.
The global map visualization powerfully conveys Sansure's international reach, while the quick demonstration of the testing process underscores the iPonatic's speed and efficiency. This video expertly balances visual appeal with clear information delivery, making it a highly effective marketing tool.
Create a seamless transition between product and software demos, increasing engagement.
SCIEX's video opens with a captivating visual journey, showcasing how the drive for simplification has shaped technology. The innovative CSAT Maker device is introduced, immediately grabbing attention. This B2B explainer video for marketing effectively communicates the software's value proposition to contact center managers and quality assurance teams.
The video's clear visualization of the software's interface and its ability to streamline coaching processes is impressive. The Deal Maker device, hinting at future AI-driven solutions, leaves a lasting impression. The video's concise nature and engaging visuals make it a compelling example of effective B2B marketing.
Weave a compelling narrative. viewers connect with stories, boosting engagement.
High-impact visuals immediately draw viewers in, showcasing Toshiba's dedication to excellence. The narrative's clarity makes complex information accessible, a hallmark of effective B2B explainer video production.
The animation and graphics cleverly simplify technical concepts, boosting viewer comprehension. The video's pacing is expertly managed, keeping viewers engaged without overwhelming them. A powerful call to action concludes, prompting further engagement.
Instant mobile payments are elegantly demonstrated in this B2B explainer video production. The video excels in its clear, concise visuals, guiding viewers through a simple purchase using a clean and modern mobile app interface. The smooth transitions and intuitive design make the process instantly accessible.
This approach effectively showcases the ease of integration for developers and the enhanced user experience for customers, highlighting the speed and security of the open banking payment solution.
Prioritize clean visuals. simplicity makes your message stick.
Clever use of 3D animation makes VenHub's automated retail solution immediately appealing. The video clearly communicates the convenience of a 24/7 smart store, perfect for busy urban professionals. This B2B explainer video for brand awareness is highly effective.
The seamless integration of robotic technology and the compact store design are impressive. The video successfully targets tech-savvy businesses seeking efficient retail solutions, leaving viewers wanting to learn more.
Showcase your product's impact with clear, compelling visuals to get potential clients excited.
Impressive visuals drive this B2B explainer video for product launch. The 3D animation and motion graphics flawlessly demonstrate Voith's propulsion systems, showcasing their capabilities in the challenging offshore environment. Data visualizations clearly illustrate performance improvements, enhancing the video's impact.
The video's success stems from its concise communication of complex technology. Successfully operating since 2007 on 30+ ships, the system's reliability is implied. The focus on visual storytelling effectively conveys the benefits, leaving a strong impression of efficiency and problem-solving.
Visually demonstrate the tangible benefits for your clients, creating a desire for your product.
Targeted Clarity: "Content is king, but distribution is queen. And she wears the pants." - Jonathan Perelman, former VP of BuzzFeed. Advids recognizes the power of targeted distribution. We helped a cybersecurity client tailor their explainer video for specific online communities, resulting in a 15% rise in qualified leads.
Actionable: Identify and reach your ideal audience through strategic distribution.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple Inc. Advids prioritizes user experience in video design. For a healthcare client, we crafted an intuitive and visually appealing explainer video that simplified complex medical procedures, boosting patient understanding and satisfaction.
Actionable: Prioritize clear and intuitive design to enhance user comprehension.
Iterative Improvement: "Done is better than perfect." - Sheryl Sandberg, COO, Meta Platforms. Advids values agile production. For an e-commerce client, we adopted a phased approach to their explainer video, gathering feedback and iterating on each stage. This resulted in a final product that perfectly aligned with their evolving marketing goals.
Actionable: Embrace iterative feedback and refinement for optimal video effectiveness.
Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos, Founder, Amazon. Advids helps clients define and communicate their brand essence. For a non-profit client, we created an explainer video that captured their mission and values, resulting in a 25% increase in donations.
Actionable: Communicate your brand's core values and mission authentically.
At Advids, we create high-quality, original B2B marketing explainer videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Transforming Ideas into Engaging Animations:
Customized B2B Marketing Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other B2B video formats, to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge B2B Marketing Explainer Video Technology: We use industry-leading software and techniques to ensure visually stunning videos with lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes B2B marketing explainer videos effective. Over 315 of these projects have been specifically focused on B2B marketing explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: Clear and open communication is crucial. We prioritize understanding your needs, target audience, and brand identity to create truly impactful B2B marketing explainer videos.
Ready to unlock the potential of B2B Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
A B2B marketing explainer video is a short, animated video that explains a product or service to a business audience. These videos are designed to be engaging and informative, simplifying complex concepts and showcasing the value proposition of a product or service.
Explainer videos are particularly effective for B2B marketing because they can be used to educate potential customers about new products or services, demonstrate how a product or service works, and build trust and credibility with potential clients. They can also be used to generate leads, drive conversions, and increase brand awareness.
Mastering b2b explainer videos requires focusing on clear value propositions and demonstrable results for maximum impact.
Ideal Customer Focus - Deeply understand their challenges and aspirations. Tailor messaging precisely.
Thoroughly researching the target audience?their pain points, motivations, and decision-making processes?is paramount. These videos must directly address the core challenges faced by potential clients and demonstrate measurable impact on key performance indicators .
Custom animation and motion graphics should visually represent complex data, making it easily digestible for viewers. Feature case studies with quantifiable results from satisfied clients to build trust and credibility. Ensure professional cinematography and editing to maintain a polished and engaging aesthetic.
Develop a storyboard that outlines a compelling narrative arc, ensuring the message is concise and impactful. Include prominent calls to action, such as downloading a resource or contacting a sales representative. Position the client as a thought leader by showcasing their unique industry expertise.
The video must capture attention within the first few seconds and maintain engagement throughout. A/B testing different versions allows for optimization and ensures maximum impact.
Optimize B2B explainer video length for maximum impact by aligning video type, use case, and target funnel stage.
Pre-production Considerations for Determining Video Length:
B2B marketing explainer video length guide
| B2B Marketing Explainer Types | Video Length | Use Case | Funnel |
|---|---|---|---|
| Animated Explainer | 60-90 seconds | Ideal for complex concepts, concisely explaining software features with engaging visuals, various animation styles possible | Awareness/Consideration |
| Live Action Explainer | 45-75 seconds | Showcases real people using the product, building trust and relatability, authentic feel, professional setting | Consideration/Decision |
| Screen Recording | 30-60 seconds | Quickly demonstrates software functionality, ideal for tutorials or quick overviews, clear and concise visuals | Consideration/Decision |
| Whiteboard Animation | 60-90 seconds | Simplifies complex ideas, creating a hand-drawn feel, ideal for illustrating processes, unique visual style | Awareness/Consideration |
| Product Demo | 90-180 seconds | Detailed walkthrough of product features, showcasing benefits, clear and focused demonstration | Decision/Action |
Mastering B2B explainer videos requires a strategic approach that prioritizes audience understanding and impactful messaging. Crafting a compelling narrative is key to capturing attention and driving conversions.
* Target Audience Definition - Use detailed buyer personas to create highly targeted messaging.Let's talk about the crucial element that transforms your B2B video from a captivating story into a lead-generating machine: the call to action. We've covered the essentials of video creation, but without a compelling CTA, your efforts might fall flat. Think of it as the bridge connecting engagement and tangible results.
A strong CTA isn't just about telling viewers what to do; it's about guiding them towards the next step in their buying journey. It's the difference between passive watching and active participation. Consider analyzing B2B product explainer video examples for inspiration.
Even in corporate explainer videos, a strong CTA is essential for driving conversions. By following these tips and looking at business video marketing examples, you can create CTAs that turn viewers into valuable leads. Remember, a well-crafted CTA is the key to unlocking the full potential of your B2B video marketing efforts.
Having showcased inspiring B2B explainer video examples, let's explore how to strategically weave these videos into your sales funnel. Think of your funnel as a customer journey, from initial discovery to final purchase. Videos play a crucial role in guiding prospects through each stage, nurturing their interest and ultimately driving conversions.
For instance, at the top of the funnel, captivating b2b animation video examples can spark curiosity and introduce your brand story. As prospects move into the consideration phase, examples of effective B2B explainer videos can highlight key features and benefits, addressing their specific pain points. Further down the funnel, client testimonials and data-driven results build trust and encourage conversions.
Videos aren't just for marketing; they empower your sales team too. Equip them with enterprise explainer videos to enhance presentations and address customer questions effectively. Remember, B2B promotional videos can be strategically used across the entire funnel, from building initial awareness to driving final conversions.
By strategically integrating explainer videos throughout your sales funnel, we can effectively nurture leads, build stronger customer relationships, and ultimately drive business growth.
Crafting a compelling narrative is the secret sauce that transforms a B2B explainer video from informative to truly persuasive. It's about connecting with your audience on an emotional level, making them care about your message, and ultimately, inspiring them to take action. Think of it as building a bridge between information and engagement.
We've covered the technical aspects, but now let's explore how to weave those elements into a captivating story. This isn't about Hollywood-level storytelling; it's about understanding your audience and presenting your solution in a way that resonates. Take inspiration from successful company explainer videos; they often master the art of concise, impactful storytelling.
By focusing on these key elements, we can create B2B explainer videos that not only inform but also inspire. Partnering with the best B2B explainer video production companies can further elevate your video's quality and impact. Remember, a well-crafted narrative is the key to unlocking the full potential of your video marketing efforts.
Let's explore how we can make our B2B explainer videos truly resonate with our ideal customers. This isn't just about demographics; it's about understanding their needs, motivations, and pain points. Think of it as crafting a personalized message that speaks directly to their challenges and aspirations. B2B video marketing examples can offer valuable inspiration for tailoring your approach.
For instance, imagine a software company targeting small business owners. Their B2B animation videos might focus on simplifying complex tasks, saving time, and boosting productivity. These are the key benefits that resonate with this specific audience. B2B explainer video case studies can further demonstrate the real-world impact of your solution. For a more technical product, consider how business explainer videos can break down complex concepts into easily digestible visuals.
By understanding our audience and tailoring our message, we can create B2B explainer videos that not only inform but also inspire. This targeted approach is key to maximizing engagement and driving conversions.
Now that we've covered the essentials, let's dive into the heart of visual engagement for your B2B explainer videos. Remember, captivating visuals are key to grabbing attention and conveying your message effectively. Think of it as painting a picture with your brand's story, using colors, motion, and design to create a memorable experience. Looking for inspiration? Check out these B2B explainer video examples to see these principles in action.
We've learned a lot, but how do we put it into practice? Let's explore some key visual strategies to make your videos truly shine.
By focusing on these key visual elements, we can create videos that not only inform but also captivate and inspire, transforming viewers into engaged customers.
We dove deep into B2B marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation goals.
7.Brand Alignment Determining video alignment with brand message, identity, and target audience within the B2B landscape.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, B2B marketing explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
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