Imagine your brand's message, not as a static document, but as a vibrant, engaging story unfolding before your eyes. What if that story could instantly capture attention and leave a lasting impression? I am excited to share what we've discovered about the transformative power of 2D explainer videos in B2B marketing. In this article, we'll explore how these videos can enhance communication, simplify complex concepts, and ultimately drive business growth. Our journey begins with a look at some compelling statistics.
Today, we're uncovering the secrets behind the success of explainer videos. We'll see how they can transform your customer experience, boost engagement, and ultimately, drive conversions. This is more than just data; it's a glimpse into the future of B2B marketing, and what we've learned from 30 inspiring examples.
Video increases conversions and sales by up to 80%.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
Users spend 88% more time browsing on websites that have videos.
These numbers paint a clear picture: video isn't just a trend; it's the future of marketing. 2D explainer videos, in particular, offer a concise, engaging way to showcase your product's value and connect with your audience. We've handpicked 30 Inspiring B2B Marketing Explainer Video examples that instantly resonated with us and inspired interest.
Advarra is a Clinical Trial Management System, designed to optimize finances and regulatory compliance, along with clinical research operations. The video is designed to show how the solution works, with the goal of generating leads for the company.
Video Design - The video design, in the B2B explainer video production style, is modern and clear. The use of clean, bright colors and a simple layout makes the content easily understandable. The visual design uses a simple user interface to show the features and benefits of Advarra. The graphics are high quality and professional.
The combination of simple, clean design and an emphasis on features, like the user interface, helps to clearly communicate the product's value to potential customers. The video design is professional, creating a trustworthy tone, helping to establish the Advarra brand as a leading solution in the Clinical Trial Management System space.
What We Can Learn
Present your product as a solution, not just a feature list. this drives adoption.
ams OSRAM is a 3D sensing company, specializing in industrial markets. This video is designed to demonstrate the numerous applications of 3D sensing, spanning access control, robotic automation, and e-payment security.
Video Design - The video features a minimalist style, highlighting the futuristic nature of the 3D sensing technologies. White backgrounds, clean lines, and simple animations create a professional and modern aesthetic, making this a B2B explainer video for brand awareness. The use of 3D animations and a clear visual hierarchy effectively convey the product's benefits and applications.
The video's clean and crisp design, combined with the smooth animations, emphasizes the precision and reliability of ams OSRAM's 3D sensing solutions. This minimalist approach, focusing on showcasing the technology and its applications, creates a strong visual impact and reinforces the message of innovation and progress, aligning perfectly with the company's mission.
What We Can Learn
Focus on the "wow" factor of your technology to create a memorable experience that leads to sales.
Arctic Wolf provides security operations as a service. The video is designed to highlight the importance of cloud security and how Arctic Wolf can help.
Video Design - This B2B explainer video for marketing uses simple, bold graphics to drive the message about cloud threats and the need for cloud security. The video employs bright colors like orange and blue for highlighting the various risks and security solutions. It uses minimal text to maintain focus on the visuals, making the video easily understood by the target audience.
The video’s graphic design helps to build a sense of urgency about cloud security, making it clear that businesses need to proactively protect themselves. The overall tone is serious, emphasizing the need for a strong security posture in today's complex cloud environment.
Argano's video is designed to persuade businesses to utilize their three-day strategic assessment to optimize current financial systems and get the most from them in the future.
Video Design - The video utilizes a bright, clean style with 3D, isometric illustrations of a business city. The 3D cityscape depicts a variety of businesses, all working towards achieving their objectives. The video is a good B2B explainer video for social media because the simple, clean design keeps the viewer engaged. The 3D graphics are easy to understand, even for a complex topic like financial reporting.
The visual design clearly communicates the objective of the video through the visuals. The animated city with buildings representing businesses all working toward a common objective, the financial systems needed for success. The overall tone of the video is professional and confident, which reinforces the message that Argano is the right partner to help businesses achieve their financial goals.
What We Can Learn
Incorporate a macro-micro perspective to showcase interconnectedness and system-wide benefits.
5. Bread Financial B2B explainer video for lead generation
Bread Financial is a tech-forward financial services company offering simple, personalized payment, lending and saving solutions. The video is designed to showcase Bread Financial's culture and encourage potential associates to join their team.
Video Design - The video starts with a bold, graphic style using bright color palettes and geometric shapes. It uses a bright, playful graphic style and a conversational tone to create a welcoming environment for potential employees. The video continues to use bold, fun, modern graphics interspersed with video clips of diverse Bread Financial employees. The animation style is visually stimulating, making the video stand out as a B2B explainer video for lead generation.
The video uses bright colors and stylized text for a modern and engaging look. The use of diverse employees speaking in a casual and friendly tone further reinforces the Bread Financial culture that prioritizes inclusivity and kindness. These elements effectively communicate the Bread Financial commitment to their employees, and the video effectively reflects the company's culture and mission. The upbeat, positive tone is likely to resonate with potential employees seeking a fulfilling and supportive workplace.
CausewayTech is a software solution that aims to improve the process of creating estimates for construction projects. The video is designed to showcase the benefits of using the software.
Video Design - This is a B2B explainer video for sales, that uses a clean and minimalist design style. The video primarily uses a dark grey background and bright color graphics, making it visually engaging. The software screenshots are clear and well-organized, highlighting the key features of the program.
The use of animations in the video is simple, yet effective. The video utilizes animation for a few key points, such as the stopwatch, and the arrows pointing out the key areas of the interface. This animation style keeps the viewer engaged while highlighting the core aspects of the software. The video has a professional tone which effectively conveys the software's ability to save time and improve accuracy in estimation. The animation style and graphics used in the video communicate the software's effectiveness and efficiency. The video uses a straightforward narrative, focusing on the benefits of using CausewayTech, and highlights how it can save time, streamline the estimation process, and ultimately improve efficiency.
CIENCE GO Data is a sales intelligence solution, offering targeted information for prospecting. The video is designed to showcase how the platform assists in reaching in-market buyers.
Video Design - The video design uses an engaging and informative B2B explainer video for product launch. It utilizes bright color schemes, sharp graphics, and an intuitive interface to highlight the key features of CIENCE GO Data. The video showcases the user experience by walking viewers through the platform's functionality, such as creating audiences, viewing pixel logs, and adjusting campaigns.
The video design effectively communicates the power of CIENCE GO Data, highlighting its ability to simplify complex marketing tasks. The user-friendly interface, clean design, and straightforward explanation contribute to an engaging and informative tone.
What We Can Learn
A strong call to action gets viewers to engage and learn more about your product.
Corin connects dynamic case data from various technologies with patient outcomes data to generate meaningful insights throughout the episode of care. This video is designed to introduce CorinConnect and highlight the platform's benefits for healthcare providers.
Video Design - This B2B explainer video for customer onboarding features a clean and modern design with sleek graphics that emphasize the connected ecosystem of technologies. The video uses a minimalist color palette with light blues and greens. The use of clean typography and a consistent visual language helps to create a professional and trustworthy aesthetic, while the animated graphics help to illustrate the interconnectedness of the various technologies that Corin connects.
The video's design effectively communicates the objective of introducing the CorinConnect platform. The use of clean graphics and animation helps to simplify complex information for the viewer, making it easy to understand the platform's functionality and the benefits it offers. The video's clean and modern design conveys a sense of innovation and reliability, which resonates with the target audience of healthcare providers.
What We Can Learn
Guide viewers through your product's features with an intuitive interface, fostering ease of use.
CyberArk is a company that provides Identity Security solutions, helping organizations to secure their digital assets. This video is designed to educate businesses on the growing complexity of identity security in the modern workplace.
Video Design - The video features an animated visual style, using simple icons and graphics to illustrate the concept of identity security. The use of a light blue and orange color scheme is calming and professional, making it a suitable B2B explainer video for small businesses. This style effectively communicates the need for robust security measures in today's digital landscape.
The video's visual style effectively communicates the importance of identity security for businesses, highlighting the ever-increasing complexity of the digital landscape, while maintaining a professional and informative tone. The use of animated visuals enhances the video's engagement, making it easy for viewers to understand the complexities of identity security and the need for a Zero Trust approach.
What We Can Learn
A compact design shown visually increases perceived value and drives sales.
FieldRoutes is a software solution for pest control businesses. This video is designed to showcase how FieldRoutes software can help your business.
Video Design - The video utilizes flat vector graphics. This style is well-suited for a B2B explainer video for marketing. This simple, straightforward visual design is easy to understand. The bright colors of the graphics help keep the video engaging.
The clean and professional visuals demonstrate the benefits of FieldRoutes' software and how it can be implemented seamlessly. The use of simplistic graphics in the video reinforces the idea of a user-friendly, modern platform that elevates the customer experience and ultimately contributes to the company's overall success. The video ends with the FieldRoutes logo and the call to action for a free demo. The overall tone of the video is confident and inviting, making viewers comfortable with FieldRoutes' technology.
What We Can Learn
Illustrate how your product solves a problem, creating a positive emotional response and fostering desire.
IES is an online project management system that streamlines, manages, and automates the certification process for building assessments. This video is designed to show how IES can help project teams to manage their sustainability certifications.
Video Design - IES uses bright, clean, and modern graphics to create a B2B explainer video for landing page. The video design includes a focus on the digital platform, with a laptop screen as the central visual element. The video uses a simple color scheme of blue, gray, and white, with a small amount of yellow to highlight key elements.
The visual design is appealing and professional, and it is able to clearly communicate the objective of the video which is to show how easy it is to use IES to manage building certifications. The tone of the video is confident and professional, and it effectively uses animated graphics to illustrate the benefits of using IES. The content highlights the key features of IES, such as the ability to manage, track, and automate the certification process. The video makes use of a combination of graphics and text to clearly and concisely explain the product and its benefits. The use of charts and graphs helps to illustrate the process, while the text provides additional information and context.
What We Can Learn
Bright colors and a fast pace keep viewers engaged, making your message memorable and increasing interest.
Indusface is an application security SaaS company that helps businesses verify their brand authenticity with an innovative email verification technology. This video is designed to explain the challenges of email marketing and showcase the solution's capabilities.
Video Design - The video uses a clean and engaging style, incorporating a 3D city skyline in the introduction. This represents the crowded nature of digital communication, while the use of question marks within email icons illustrates the lack of trust in unknown senders. The B2B explainer video animation features simple graphics, bold colors, and transitions that are easy to follow. This helps to convey the importance of branding and trust building in email marketing.
The visual style effectively communicates the solution's value proposition by presenting the challenges, building excitement around the technology, and highlighting its benefits. The video focuses on the solution's ability to enhance brand trust, leading to improved open rates and stronger customer relationships. The tone is professional and engaging, appealing to both B2B marketing professionals and end-users.
What We Can Learn
Emphasize the positive outcomes for the viewer's business to generate excitement.
13. Innovecs B2B explainer video for customer acquisition
Innovecs is a software development company that specializes in creating VR/AR solutions. The video is designed to showcase Innovecs' expertise and how it can help businesses enhance user engagement and create immersive experiences.
Video Design - Innovecs uses 3D animation to create a B2B explainer video for customer acquisition. The video utilizes clean and simple visuals, with bright, vibrant colors and bold text to highlight key information. The video uses sharp graphics and realistic animation to clearly demonstrate the complexities of cable management and highlight how their solution can streamline this process.
The video seamlessly blends animation and visual elements to effectively convey the message, and the bright colors and clear text help maintain viewer engagement. The overall tone of the video is professional, informative, and engaging, creating a positive impression and effectively driving the video goal of showcasing Innovecs' capabilities to potential clients.
Movu Robotics is showcasing their warehouse automation solutions, highlighting the benefits of using robots to improve efficiency. This video is designed to show the technology in action, and convince viewers that Movu Robotics has the solution to their warehouse needs.
Video Design - The video is a strong example of B2B explainer video production, using high-quality 3D animation to demonstrate the warehouse automation solutions. The black and green color scheme is simple and effective, providing clear visual contrast, and making it easy to follow the movement of the robots in the warehouse. The use of animation allows for dynamic and engaging presentation of the technology, showcasing its capabilities and the benefits for warehouse operations.
The clean and modern visual style helps communicate the efficiency and reliability of the Movu Robotics solutions. The video focuses on the functionality of the products and the ease of integration, with the use of animations conveying the high-tech nature of the product and its ability to optimize warehouse operations. The tone of the video is confident and professional, appealing to businesses looking for efficient and scalable solutions for their warehouse needs.
What We Can Learn
Let your animation tell a story of improved warehouse operations, generating leads.
Sansure is a company that specializes in molecular diagnostics. This video is designed to showcase the new generation of fully automated portable molecule workstation, iPonatic.
Video Design - Sansure uses high-quality graphics, sleek and modern design, and product demonstrations to communicate their brand message. The video style is focused on showcasing the design and functionality of the iPonatic, and the overall tone of the video is professional and informative. The background of the video transitions between white and blue backgrounds, and it is simple and clean. The video design also features a futuristic touch, with a smooth camera pan, showcasing the various features of the workstation, and a small graphical overlay showing text and animations.
The video seamlessly communicates the advanced design of the iPonatic, which is very modern and minimalist. This makes the video very impactful and engaging, as it shows that Sansure is at the forefront of molecular diagnostics. The use of high-quality 3D renders of the iPonatic highlights the innovative features of the product. The product is also shown with detailed specifications and technical specifications, which make it more relevant to the target audience. The video design is successful at communicating the benefits of the iPonatic to its target audience, who are involved in the medical and healthcare industry.
What We Can Learn
Create a seamless transition between product and software demos, increasing engagement.
SCIEX is a company that provides analytical solutions for the life science industry. This video is designed to introduce viewers to SCIEX OS Software, the core engine powering their latest innovations.
Video Design - This is a B2B explainer video for SaaS that features an animated style with bright, eye-catching neon green graphics. The video uses abstract futuristic designs and displays information in a way that is easy to understand.
The combination of visual elements and animated transitions creates a dynamic and engaging video. The clean lines and bold graphics highlight the power and sophistication of SCIEX OS software, while the bright neon green color scheme creates a sense of innovation and excitement. The video's focus on the core features of SCIEX OS software, including its intuitive interface, powerful data analysis capabilities, and seamless integration, communicates the value proposition effectively. The tone of the video is confident and informative, highlighting the cutting-edge nature of SCIEX's solutions. The visual design of the video is able to communicate the objective of the video by focusing on the core features of SCIEX OS software and highlighting its benefits for scientists and researchers.
What We Can Learn
Weave a compelling narrative. viewers connect with stories, boosting engagement.
17. Toshiba B2B explainer video for customer engagement
Toshiba is a technology company that helps businesses manage their documents more efficiently. This video is designed to introduce its new technology solutions e-ScanFlow and e-FileWatcher.
Video Design - This B2B explainer video for customer engagement uses a clean and simple design, with bold colors and flat illustrations. The video uses a minimalist approach, focusing on graphics and minimal text, and a clear layout to enhance engagement. This approach ensures the message and solutions are highlighted. The use of bright colors and a fast-paced animation style makes the video engaging and easy to follow.
The use of animations, graphic elements, and a clear visual structure brings Toshiba's solutions to life. The visual design is appealing to the target audience, and the overall tone is friendly and approachable. The video is concise, covering all key points and making it clear how the solutions will benefit businesses. The style of animation and design creates an engaging and informative experience for the viewer, leaving a positive impression and conveying the message of Toshiba's digital document management solutions.
TrueLayer is a company that provides open banking payments. This video is designed to explain how TrueLayer instant bank payments work.
Video Design - This B2B Marketing Explainer Video utilizes a simple yet visually engaging design style. The video is based on a phone screen mockup, showcasing the seamless user experience. It features bright colors, clean typography, and clear animations, making it visually appealing and easy to understand. The use of bold text for key points and simple graphics to illustrate the steps make the message more engaging.
The video effectively communicates the process of instant bank payments by highlighting how convenient and secure it is. It showcases how the process works by visualizing each step, from selecting the payment method to authenticating the payment. The video's tone is optimistic and confident, highlighting the advantages of using TrueLayer's solution. The video's narrative and visual style are designed to drive the objective, making the viewer understand the ease of using this service.
What We Can Learn
Prioritize clean visuals. simplicity makes your message stick.
VenHub provides fully autonomous stores, featuring robotic operation and customizable modules. The video is designed to showcase the innovative retail experience, aiming to convince viewers of the paradigm shift.
Video Design - This B2B Marketing Explainer Video uses 3D animation to show the VenHub store. The design is clean and minimal, featuring bold colors like blue and yellow. The graphics are high quality, with crisp lines and a focus on product features. The video demonstrates robotic arms moving within the store, highlighting automation and showcasing the convenience and efficiency of VenHub's technology.
The visual style of the video is clear and concise, effectively communicating the objective of the video, to promote VenHub's stores. The bright colors and sleek design create an upbeat and modern tone. The animation of robotic arms engaging with the product on the shelf emphasizes the convenience and innovation of VenHub's solution, further captivating the viewer's attention.
What We Can Learn
Showcase your product's impact with clear, compelling visuals to get potential clients excited.
Voith is a global technology leader in the maritime industry, specializing in offshore wind. This video is designed to showcase Voith's expertise in this field, highlighting their drive technology that helps safely and efficiently harness the unpredictable force of the open sea.
Video Design - The video features an animation style that is typical of a B2B explainer video for SaaS. High quality graphics are used to depict a wide array of wind turbines, with a clear focus on the blades and the force of the wind. These graphics are rendered in a clean, professional manner, making the video engaging and visually appealing.
The video effectively communicates Voith's value proposition through its visuals, specifically by highlighting the BRIDGE theme. The word BRIDGE is rendered in 3D against a backdrop of the sea and sky, emphasizing the connecting link between Voith's technology and successful offshore wind projects. This use of visual metaphors strengthens the message and creates a positive and confident tone for the video.
What We Can Learn
Visually demonstrate the tangible benefits for your clients, creating a desire for your product.
FAQ
How can an explainer video help me attract more leads?
Explainer videos boost lead generation by clearly communicating value, engaging viewers, and prompting action. A well-crafted video can significantly increase interest and conversions.
What are the different styles of explainer videos I can use?
Different explainer video styles cater to various needs and audiences:
* Animated: Versatile and engaging, ideal for complex concepts.
* Live-action: Builds trust and showcases real people and products.
* Screencast: Perfect for software demos and tutorials.
* Whiteboard: Simple yet effective for explaining processes.
How long does it typically take to produce an explainer video?
Typical production timelines range from 3-8 weeks, influenced by project scope, complexity, and revision rounds.
What is the average cost of producing a high-quality explainer video?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on factors like length, style, and animation complexity.
How can I adapt an existing explainer video style to fit my brand?
Adapting an existing style involves incorporating brand colors, logos, messaging, and visual elements to create a cohesive brand experience.
What are the key elements of a successful explainer video script?
A successful script includes:
* A clear problem statement that resonates with the target audience.
* A compelling solution highlighting the product/service benefits.
* A strong call to action prompting viewers to take the next step.
How can I ensure my explainer video effectively communicates my value proposition?
Effectively communicating value involves focusing on customer benefits and demonstrating how the product/service solves their pain points.
What are some best practices for using explainer videos in my industry?
B2B best practices include:
* Focusing on ROI and tangible business benefits.
* Using professional voiceovers for credibility.
* Optimizing videos for online platforms and target audience behavior.
How can I use my existing marketing assets in the creation of my explainer video?
Leverage existing marketing assets like logos, product images, and brand guidelines to maintain consistency and streamline production.
What are the benefits of using animation in an explainer video?
Animation offers flexibility in visualizing abstract concepts, creating engaging visuals, and simplifying complex information.
How can I make my explainer video stand out from the competition?
Stand out by crafting unique narratives, using high-quality visuals, incorporating a distinct brand voice, and focusing on a clear, concise message.
What is the ideal length for an explainer video?
Ideal length is typically 60 seconds to 2 minutes, balancing comprehensive information with viewer engagement.
How can I use an explainer video to improve my website's conversion rate?
Explainer videos improve website conversion rates by engaging visitors, clearly explaining the product/service, and guiding them towards desired actions.
What are some common mistakes to avoid when creating an explainer video?
Avoid common mistakes like unclear messaging, poor audio/visual quality, a weak call to action, and neglecting target audience needs.
How can I find a reputable explainer video production company?
A reputable production company demonstrates experience, offers a diverse portfolio, provides transparent pricing, and fosters clear communication throughout the project lifecycle.
How to plan and optimize B2B Marketing Explainer Videos?
Targeted Clarity: "Content is king, but distribution is queen. And she wears the pants." - Jonathan Perelman, former VP of BuzzFeed. Advids recognizes the power of targeted distribution. We helped a cybersecurity client tailor their explainer video for specific online communities, resulting in a 15% rise in qualified leads.
Actionable: Identify and reach your ideal audience through strategic distribution.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple Inc. Advids prioritizes user experience in video design. For a healthcare client, we crafted an intuitive and visually appealing explainer video that simplified complex medical procedures, boosting patient understanding and satisfaction.
Actionable: Prioritize clear and intuitive design to enhance user comprehension.
Data-Driven Creativity: "If I had asked people what they wanted, they would have said faster horses." - Henry Ford, Founder, Ford Motor Company. Advids believes in anticipating needs, not just fulfilling them. For a logistics client, we developed an explainer video showcasing innovative solutions they hadn't considered, leading to a 10% increase in new contracts.
Actionable: Anticipate audience needs and offer innovative solutions through video.
Iterative Improvement: "Done is better than perfect." - Sheryl Sandberg, COO, Meta Platforms. Advids values agile production. For an e-commerce client, we adopted a phased approach to their explainer video, gathering feedback and iterating on each stage. This resulted in a final product that perfectly aligned with their evolving marketing goals.
Actionable: Embrace iterative feedback and refinement for optimal video effectiveness.
Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos, Founder, Amazon. Advids helps clients define and communicate their brand essence. For a non-profit client, we created an explainer video that captured their mission and values, resulting in a 25% increase in donations.
Actionable: Communicate your brand's core values and mission authentically.
Why Advids for B2B Marketing Explainer Video?
At Advids, we create high-quality, original B2B marketing explainer videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Transforming Ideas into Engaging Animations:
Customized B2B Marketing Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other B2B video formats, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge B2B Marketing Explainer Video Technology: We use industry-leading software and techniques to ensure visually stunning videos with lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes B2B marketing explainer videos effective. Over 315 of these projects have been specifically focused on B2B marketing explainer videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation. Strategic Communication: Clear and open communication is crucial. We prioritize understanding your needs, target audience, and brand identity to create truly impactful B2B marketing explainer videos.
Ready to unlock the potential of B2B Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Marketing Explainer Video?
A B2B marketing explainer video is a short, animated video that explains a product or service to a business audience. These videos are designed to be engaging and informative, simplifying complex concepts and showcasing the value proposition of a product or service.
Explainer videos are particularly effective for B2B marketing because they can be used to educate potential customers about new products or services, demonstrate how a product or service works, and build trust and credibility with potential clients. They can also be used to generate leads, drive conversions, and increase brand awareness.
What do top B2B Marketing Explainer Videos have in common?
Animated Characters - Visually appealing and engaging characters.
Motion Graphics - Dynamic and visually stimulating animations.
Data Visualizations - Clearly communicate complex data points.
Screen Recordings - Demonstrate software features and workflows.
Real-World Examples - Showcase practical applications and benefits.
Customer Testimonials - Build trust and credibility with social proof.
Industry-Specific Language - Tailored messaging for specific audiences.
Clear Call to Action - Encourage viewers to take the next step.
Concise Storytelling - Deliver information in a clear and engaging way.
High-Quality Production - Professional visuals and audio enhance credibility.
Targeted Messaging - Address specific pain points and needs.
Compelling Visuals - Capture attention and improve comprehension.
What makes B2B Marketing Explainer Video effective?
Comprehensive B2B marketing explainer videos are a powerful tool for engaging audiences and driving conversions. The effectiveness of these videos is driven by their ability to simplify complex concepts, showcase value propositions, and build trust with potential customers.
A key aspect of creating effective B2B marketing explainer videos is to design them to be engaging and informative. This involves using clear and concise language, incorporating compelling visuals, and telling a story that resonates with the target audience.
Methods for creating effective B2B marketing explainer videos include using animation, motion graphics, and data visualizations to bring complex concepts to life. These videos should also incorporate real-world examples, customer testimonials, and clear calls to action to encourage viewers to take the next step.
How long should your B2B Marketing Explainer Video be?
Ideal length for a B2B marketing explainer video is a crucial consideration. The goal is to deliver valuable information in a concise and engaging manner, keeping viewers engaged without overwhelming them.
The optimal length for a B2B marketing explainer video can vary depending on the complexity of the topic, the target audience, and the desired outcome. However, a general rule of thumb is to aim for a video that is between 60 and 90 seconds long.
Pre-production considerations to determine the ideal video length:
What is the primary objective of the video?
What are the key messages you want to convey?
How much information needs to be covered?
What is the attention span of your target audience?
What is the appropriate format for your video?
What is the ideal call to action for your video?
What is the budget for your video?
How to create B2B Marketing Explainer Videos?
Creating a B2B marketing explainer video is a strategic process that involves careful planning, execution, and optimization. The creation process involves defining the target audience, identifying key messages, and developing a compelling narrative.
Methods for creating effective B2B marketing explainer videos include using animation, motion graphics, and data visualizations to bring complex concepts to life. These videos should also incorporate real-world examples, customer testimonials, and clear calls to action to encourage viewers to take the next step.
Pre-production considerations:
Define target audience
Identify key messages
Develop a compelling narrative
Create a storyboard
Choose the right animation style
Production considerations:
Record voiceover
Add music and sound effects
Incorporate animation and motion graphics
Edit and refine the video
Optimize for different platforms
Add a call to action
Promote the video
How B2B marketing explainer video examples are curated?
We dove deep into B2B marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B marketing explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation goals. 7.Brand Alignment Determining video alignment with brand message, identity, and target audience within the B2B landscape. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B marketing explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
