30 Brand Teaser Advertising Video Examples To Generate Excitement

Brand Teaser Advertising Video Examples

1. NFCForum

This teaser ad is a masterclass in visual storytelling. The isometric 3D animation style is incredibly effective, simplifying complex concepts and making the environmental benefits of renewable energy crystal clear. The color transformations, like the city shifting from sterile blue to vibrant green, are a powerful symbol of positive change.

The visuals are crisp, the music is upbeat, and the overall experience is both memorable and inspiring. This teaser ad is a powerful call to action, motivating viewers to explore their own role in building a cleaner, greener world.

2. Housing Europe Corporate Brand Teaser

This teaser advertising is a visual masterpiece, showcasing the power of digital transformation for insurance carriers. It's a vibrant, dynamic journey through innovative solutions, highlighting how they enhance customer experience while reducing costs. The video seamlessly blends core modernization, automation, and digital capabilities, making it a compelling pitch for anyone looking to stay ahead in the insurance industry.

The video cleverly presents key solutions in a digestible format, from streamlining core processes to cloud orchestration. The FNOL mobile app demo, powered by AI/ML, further emphasizes the commitment to cutting-edge technology. This teaser advertising is a prime example of how to effectively communicate complex information in a visually appealing and engaging manner.

3. Cisco 2D Brand Teaser Animation

The use of animated illustrations creates a fresh and visually appealing approach to communicating the complex world of healthcare technology. Each image tells a story, seamlessly highlighting the key features and benefits of the company's offerings. The video's focus on human connection resonated deeply with me, underscoring the company's commitment to improving the lives of people through its solutions.

It's a perfect example of how to engage your audience in a fast-paced world through effective visuals and impactful messaging. The choice of animation allows for a clear and concise message, while the use of relatable characters and scenarios connects with the viewer on a human level. This is a Brand Teaser Advertising Video that truly captures the essence of what the company stands for, leaving a lasting impression that resonates long after the video ends.

4. MSD Careers 2D Brand Teaser Video

This brand teaser is a masterclass in communicating complex healthcare information. It uses sleek 2D animation to simplify concepts, making them accessible to a wider audience. The animation is not just visually appealing, it's also incredibly effective in conveying the company's commitment to patient well-being.

The brand teaser is a great example of how to tell a concise and impactful story. It's not just about the product, it's about the company's vision and its impact on the world. The call to action to visit the careers page is a clever way to target potential employees while simultaneously informing physicians and stakeholders about the company's innovative solutions. The upbeat music adds to the overall positive message, making this a truly engaging brand teaser.

5. Avast Brand Teaser Motion Graphics

The heartwarming scenes in this Avast Brand Teaser Advertising Video immediately grabbed our attention. We loved how Avasts message of online safety and digital empowerment unfolds organically, taking us on a journey from the origins of internet connectivity to a future brimming with potential. The sleek, modern animation style with its playful characters, adds a delightful layer of engagement.

This video serves as a compelling demonstration of Avast's long-standing dedication to protecting users in the digital realm. The vibrant visuals and optimistic music enhance the message, while subtle details like the You are protected phone screen offer a tangible sense of security. The video leaves us with a lasting impression of Avast's commitment to a thriving online future.

6. Atlas Copco Animated Brand Teaser Video

This advertising teaser is a masterclass in simplifying complex concepts. It uses vibrant colors, modern graphics, and well-chosen text overlays to make the message accessible without dumbing it down. The circular graphic at the beginning brilliantly showcases the multifaceted approach to energy, a strategy further reinforced by the later scenes focusing on the innovative interplay of renewables and gas power.

This video proves we can engage emotionally with environmental subjects by visualizing how they directly impact our future. It's a powerful reminder that advertising teasers can be more than just flashy visuals; they can be a platform for meaningful conversations about our world.

7. ENEL Minimal Brand Teaser Video

The Enel Green Power brand teaser advertising video immediately captivates with its unique isometric 3D animation style. We see how effectively this approach simplifies complex concepts, making RECs and their environmental benefits easily understandable. The use of color transformations, like the city turning from a sterile blue to a vibrant green, symbolizes the positive impact of renewable energy choices.

The crisp visuals and upbeat music create a memorable and inspiring experience. Enel's dedication to a sustainable future resonates powerfully, motivating viewers to explore their own role in supporting a cleaner, greener world.

8. Tyson Minimal Brand Teaser Advertising Video

In this inspiring brand video teaser for advertising, we explore how Tyson Foods is championing water conservation. The animated explainer video skillfully simplifies the complex topic of water stewardship, using vivid visuals and a calming color palette to connect with audiences emotionally. We all appreciate clear communication and the commitment to sustainability shines through in every scene.

Tyson emphasizes its dedication to contextual water targets, engaging stakeholders and communities. The call to action cleverly prompts viewers to learn more on their website and locate Tyson products locally. This captivating video sets a remarkable standard for impactful brand storytelling.

9. GE 2D Brand Teaser Advertising Video

In the world of brand teaser advertising videos, this GE piece stands out for its ability to capture complex concepts, like the quest for zero emissions, with simple yet powerful visuals. We love how the animation style uses vibrant colors, modern graphics, and well-chosen text overlays to make the message accessible to a broader audience, without dumbing it down.

The circular graphic at the beginning brilliantly showcases GEs multifaceted approach to energy, a strategy further reinforced by the later scenes focusing on the innovative interplay of renewables and gas power. This video proves we can engage emotionally with environmental subjects by visualizing how they directly impact our future.

10. COTI Minimalist Brand Ad

A brand teaser video capturing the evolution of finance from barter to blockchain. We all feel the pain of hidden fees embedded in everyday transactions. COTI proposes a revolutionary solution, addressing the inefficiencies of traditional payment systems.

Close-ups highlight cash, cards, and online purchases, showing fees piling up. COTI's animated blockchain visualizations convey its speed, security, and buyer protection. This video masterfully uses visuals to communicate complex financial concepts in a simple, engaging way.

11. Dun & Bradstreet Animated Brand Teaser Ad

Dun & Bradstreet master data solutions help organizations to effectively manage their data for growth. The video is designed to showcase the company's capabilities and the value of master data management solutions.

Video Design - The video uses minimal graphics and a clean, simple design style. It features a city skyline illustration with various colors and shapes that are animated to represent data points, connections, and the constant evolution of data. The layout emphasizes the visual flow of the narrative and emphasizes the key messages with visual effects. It is a good example of a Brand Teaser Advertising Video because it effectively showcases the concept of master data management using a simple, engaging visual style.

The clean visual design with animated elements helps to create an engaging and informative video. The video narrative highlights the challenges of data chaos and introduces Dun & Bradstreet's solution as a way to manage it. The tone is professional and optimistic, emphasizing the positive impact of their solutions on business growth. The overall visual style complements the message and creates a strong brand image that is both informative and engaging.

12. Mavenir Visual Brand Teaser Video

Mavenir is a company that is focused on building the future of networks. The video is designed to highlight their expertise and innovation in the field of network technology.

Video Design - Mavenir's video is an engaging Brand Teaser Advertising Video, which features high quality 3D graphics, showcasing an immersive visual experience. This video effectively communicates the company's focus on building a single, software based automated network. It uses bold, vibrant colors and dynamic imagery to bring the complex world of networking technology to life.

The video's design is able to communicate the company's vision of a network that runs on any cloud. It also uses a variety of visual elements, such as animated maps and graphics, to highlight the company's global reach and impact. By using vibrant colors and graphics, Mavenir's video establishes a tone of excitement and innovation. The video fast-paced visuals, dynamic camera movements and high-tech aesthetic creates an engaging and informative video. It effectively showcases the company's advanced technology, making a strong statement about their innovative approach to networking.

13. Cabot Brand Story Teaser

In this compelling brand video teaser for advertising, we witness the seamless integration of Cabot materials into the fabric of modern life. From the everyday commute to the technologies connecting us, the visuals showcase the far-reaching impact of Cabot's innovations. We love how the video effortlessly captures both the micro and macro, from a close-up of a circuit board to a sweeping aerial view of wind turbines.

The hexagonal image frames and dynamic typography add a touch of sophistication, perfectly complementing the uplifting music and fast-paced editing. The narrative arc, woven through visually captivating moments, subtly underscores Cabot's commitment to a sustainable future, leaving us inspired by their dedication to improving daily life.

14. VoltaChem

In this electrifying teaser advertising video, we dive into VoltaChem's groundbreaking advancements in sustainable chemical production. The video effectively uses 3D animation to showcase their Power-2-Chemicals program, seamlessly integrating electrochemical reactors within existing facilities. We love how the animation brings the complex process to life, visualizing molecular interactions and highlighting the resulting high-performance plastics, care products, and pharmaceuticals.


Furthermore, VoltaChem smartly presents its approach to using renewable energy sources and CO2 for production. We see a clear visualization of their future-proof solutions, reducing investment costs while increasing profits. The video's clean aesthetics and strategic use of motion graphics enhance the message of a sustainable value chain, inspiring us to explore VoltaChem's offerings for a greener future.

15. Sanofi Minimalist Brand Teaser

The power of simplicity in storytelling is evident in this teaser advertising video from Sanofi Genzyme. We appreciate how minimal yet dynamic animations effortlessly guide the viewer through the complexities of rare disease diagnosis. The video's clever use of everyday scenarios, like online symptom searches, creates a connection with a broad audience.

As the video progresses, we witness the emotional rollercoaster of living with an undiagnosed condition. The calendar animations marking the passage of days poignantly represent the waiting and uncertainty. The ultimate reveal of 350 million individuals living with a rare disease highlights the scale of the challenge. Sanofi Genzyme's dedication to transformative therapies provides a glimmer of hope, inspiring confidence in their research endeavors.

16. BDO

BDO is shifting its focus from traditional accounting to a more modern and innovative approach. This video is designed to showcase their expanding services, including Blockchain and Forensic Investigations, to attract new talents.

Video Design - The video utilizes a modern design style with fast-paced transitions and engaging graphics. BDO's branding is prominent through the use of bold font and a distinct color palette. This video's format is ideal for an Brand Teaser Advertising Video as it combines clear and concise text with engaging visuals to highlight BDO's services.

The overall tone of the video is upbeat and forward-looking, mirroring BDO's ambition and drive to embrace the future of the accounting industry. The visual style effectively conveys the message by showcasing a modern office space and using dynamic graphics to highlight each of BDO's services. The use of bold font, sleek visuals, and impactful visuals effectively communicate the company's commitment to innovation and growth.

17. Deloitte Brand Teaser Animation

The sheer visual appeal of this Deloitte brand advertising video makes it a standout example. We love the vibrant color palette of blues and greens, seamlessly weaving together a narrative of innovation and global impact. The 2D and 3D elements effortlessly blend, creating a dynamic and engaging experience that captures the essence of Deloittes mission. The compelling voiceover and uplifting music further enhance the emotional connection, leaving viewers with a sense of optimism and possibility. This video demonstrates how a powerful brand story can be effectively conveyed through clever visuals and a concise, yet impactful message.

18. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. The video is designed to introduce the viewer to CSL's history, innovation, and commitment to improving lives.

Video Design - The video is a clean and modern Brand Teaser Advertising Video. It incorporates a minimal design style, with a white background and use of muted colors. The use of animation and transitions, like the globe rotating and the timeline moving across the screen, create a smooth and engaging visual experience. The animated icons and graphics are high quality and modern.

The use of simple and impactful animation, like the moving timeline, and the use of modern design elements, like the use of icons and flat colors, make this a good Brand Teaser Advertising Video. This visual style effectively communicates CSL's history and innovation while appealing to the video's audience. The tone of the video is professional and confident, highlighting the importance of CSL's work. The video highlights how CSL has been making a difference in the world for years. The video emphasizes CSL's strong commitment to innovation. CSL is a leading global company committed to creating a healthier world.

19. U

Integrated Marketing Solutions (U) is a company that helps businesses connect with their customers through relevant and personalized communication across multiple media channels. The video is designed to showcase how Integrated Marketing Solutions (U) can help brands overcome the challenges of marketing automation and deliver personalized messages quickly.

Video Design - The video uses a simple and modern design style that is common in Brand Teaser Advertising Video. The use of lines and circles creates a sense of connectivity and movement. The graphics are clean and clear and the text is easy to read. The use of bold text draws attention to key information.

The video effectively communicates the objective of Integrated Marketing Solutions (U) by using a visual style that is both engaging and informative. The clean and modern design of the video creates a professional and trustworthy tone, while the use of animation and text highlights the key features of the Integrated Marketing Solutions (U) platform. The narrative of the video emphasizes the importance of personalization in today's fast-paced digital environment.

20. CEVA

This video is a powerful brand video teaser for advertising, designed to showcase the company's solutions for the ecommerce and omnichannel world. It's a clean, simple, and minimalist design, focusing on graphic design elements. The video is easy to understand, flows smoothly, and uses bold text, simple icons, and a strong color combination to highlight the solution.

Video Design - The video uses animation and visual elements to highlight the various features of the solution. The tone is professional and confident, and the video has a strong visual appeal.

The video does a great job of communicating the value proposition and driving viewers to the website. It's a great example of how to use a simple, clean design to create a powerful and effective brand video teaser for advertising.

21. FSGImpact

FSGImpact is a company that provides solutions to complex problems. This video is designed to illustrate how collective impact works and why it is an effective approach to social change.

Video Design - This Brand Video Teaser for Advertising uses a clean, modern look, featuring flat color and simple shapes. The graphic style is minimalist, featuring simple shapes and bold colors. It uses animation to guide the viewer through the core concepts of collective impact.

The visual design of the video drives the message and CTA by presenting a simple analogy. A mountain represents a large and complex problem, and each triangle is a smaller problem. The video shows how individual organizations may not be able to tackle the mountains individually, but when they work together, they can solve the problems together. The use of animation and bright color makes the tone of the video energetic and positive.

22. Justice

Justice is a non-profit organization providing independent information on international criminal justice. This video is designed to explain the importance of access to information for reconciliation, emphasizing that without information, no reconciliation can happen.

Video Design - This Brand Teaser Advertising Video features minimalist illustrations, primarily using black silhouettes, line drawings, and text on a light grey background. The artistic style is intentionally simple and evocative, conveying the complex themes of conflict, violence, and reconciliation without being graphic or overwhelming.

The video uses a clear and concise narrative style, focusing on the need for information in the process of rebuilding societies that have suffered through difficult periods. The straightforward visual language complements the strong message of the video, highlighting the essential role of Justice in providing access to information for a more just future.

23. Process Street

Process Street is workflow automation software that helps companies create and manage their processes. It can automate various workflows, from simple tasks like office cleaning to complex processes like information security audits.

Video Design - The video uses a clean and modern design style, featuring bright colors and engaging graphics to illustrate the workflow automation process. The visual style communicates the ease of use and efficiency of the software.

Brand Video Teaser for Advertising - The use of bright colors and engaging graphics creates a positive and energetic tone. The simple and straightforward UI design of the software is clearly presented, making the video easy to understand and engaging. This approach ensures that viewers understand the benefits of using the software to manage their workflows.

24. MCL

MCL is a restaurant and bakery that prides itself on serving homemade food. This video is designed to communicate the value of homemade food.

Video Design - The animation style is simple and colorful, focusing on flat colors and bold lines. The design features a cartoon-like style that uses a limited color palette and simple shapes, making the overall design playful and engaging.

Brand Video Teaser for Advertising - The visual style of the video successfully drives the video goal of promoting the restaurant by emphasizing the homemade aspect. The visual style conveys a sense of warmth and family-friendliness, which aligns with the message of homemade food and the target audience of families and individuals seeking a warm and comforting dining experience.

25. Advanta

This video is a powerful brand video teaser for advertising, designed to showcase expertise in strategy, technology, and digital transformation. It uses a minimalist design approach, featuring clean, bold fonts and a limited color palette. The color choice is vibrant, featuring blue and yellow, and the black and white visuals and graphics add a professional and modern touch.

Video Design - The video effectively uses visuals and animation to demonstrate the company's capabilities. The animation-based visuals, clean and minimal design style, and the short duration of the video effectively grab attention, making it engaging.

This video effectively communicates the organization's objective, targeting organizations seeking to achieve their transformation goals. The video's tone is positive and upbeat, instilling confidence in potential clients.

26. Thermo Fisher

Thermo Fisher helps organizations transform cells into life-saving cell therapies. This video is designed to showcase the journey of cell and gene therapy from research to commercialization.

Video Design - This Brand Teaser Advertising Video uses a clean and minimal visual design, showcasing the journey of cell therapy with white outline graphics against a dark blue background. Simple icons and animations convey the key stages in a cell therapy journey, including Research, Production, Analytical Testing, and Commercialization.

The video's design style communicates its objective through a simple and informative tone, focusing on the process of cell therapy and its benefits. The animated graphics highlight the key stages of the process, visually driving the video goal of showcasing Thermo Fisher's capabilities in supporting the development of cell therapies.

27. ManageEngine

ManageEngine provides data backup and recovery solutions to protect valuable data. The video is designed to remind users to take precautions and secure their data.

Video Design - This Brand Teaser Advertising Video uses vibrant colors, modern graphics, and simple animations to showcase the company's products. The visual design is clean and engaging with a focus on data loss, recovery, and data security.

The visual style of the video effectively communicates the need for data backup. The bright colors and simple animations create a sense of urgency, driving users to understand the potential consequences of not having a backup solution. The use of animated icons that show how ManageEngine's products can protect data makes the video informative and engaging. This video effectively conveys the company's message of protecting data and being prepared for disaster.

28. Gemalto

Gemalto is a cybersecurity company that provides solutions for the commercial drone industry. This video is designed to showcase the company's ability to secure drone ecosystems.

Video Design - This video uses a combination of CGI graphics and drone footage to illustrate the capabilities of the solutions. The CGI graphics depict a drone ecosystem and the network security elements. The video utilizes a sleek and modern UI design style, creating an engaging experience for the viewer.

Brand Video Teaser for Advertising - This video is a great example of how to use CGI graphics and drone footage to create a compelling and informative video. The video's visual style effectively communicates the objective of showcasing the company's solutions for the commercial drone industry. The tone of the video is informative and professional, appealing to a target audience of businesses and organizations operating drones.

29. WalkMe Tech Brand Teaser Video - Boost brand awareness subtly

We're captivated by the WalkMe Brand Teaser Advertising Videos visual metaphor: a pulsating globe symbolizing the digital world. The energy is palpable, highlighting the constant struggle we all face in the digital race. WalkMes solution is presented not as mere software, but as a guide, empowering users to master technology and thrive in this fast-paced environment. The sleek animation and upbeat music create a sense of optimism and possibility.

How to plan and optimize Brand Teaser Advertising Videos?

Simplicity and Clarity: "The way to get started is to quit talking and begin doing." - Walt Disney. Advids believes in clear, concise communication. For a client launching a new mobile app, we created a teaser that focused on a single, core benefit, demonstrating its use in a simple, visually appealing way. This led to a high click-through rate from the teaser to the app store download page.

Actionable: Communicate core value proposition clearly and concisely within the teaser.

Authenticity and Transparency: "The practice of being vulnerable is a radical act of courage." - Ashley Judd. Advids values authenticity. For a non-profit client, we developed a teaser video showcasing real people whose lives were impacted by their work. This genuine approach fostered trust and increased donations.

Actionable: Build trust by showcasing genuine stories and relatable human experiences.

Curiosity and Intrigue: "Smart marketers and good storytellers understand that the shortest distance between two people is a story." - Shane Snow. Advids leverages curiosity to drive engagement. For a client in the fashion industry, we created a teaser with mysterious visuals and a cryptic tagline, sparking speculation and anticipation for their upcoming collection launch.

Actionable: Generate buzz by sparking curiosity and leaving the audience wanting more.

Customer-Centric Approach: "People don't buy what you do, they buy why you do it." - Simon Sinek. Advids prioritizes understanding the customer. For a client in the food industry, we created a teaser that highlighted the health benefits of their product, directly addressing their target audience's needs and desires. This resulted in increased brand awareness and product trial.

Actionable: Focus on customer needs and desires to create impactful and relevant teasers.

Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton Christensen. Advids embraces innovation. For a client in the automotive industry, we created a teaser that showcased a futuristic concept car using cutting-edge CGI, generating excitement and positioning the brand as a leader in innovation. This led to extensive media coverage and pre-orders.

Actionable: Embrace innovation and challenge conventional approaches to stand out. ##

Why Advids for Brand Teaser Advertising Video?

At Advids, we create high-impact Brand Teaser Advertising Videos designed to generate excitement and anticipation for your upcoming product, service, or event. We blend creative storytelling, cutting-edge technology, and a proven track record to deliver captivating teasers that leave your audience wanting more.

Why Choose Advids for Your Brand Teaser?

Captivating Storytelling: Our expert storytellers craft concise, intriguing narratives that pique viewers' curiosity and create buzz around your brand.
Visually Stunning Animation: We utilize the latest animation techniques and software to produce visually arresting teasers that capture attention and leave a lasting impression.
Targeted Impact: We tailor each Brand Teaser Advertising Video to your specific target audience, ensuring maximum engagement and reach.
Proven Results: With over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we have a deep understanding of what makes a teaser truly effective. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to deliver exceptional results.

Our Brand Teaser Advertising Video Expertise:

12+ Years of Experience: We've honed our craft over 12 years, producing over 230 Brand Teaser Advertising Videos that have generated significant excitement for our clients.
Client-Focused Approach: We prioritize collaboration and communication, working closely with you throughout the entire process to ensure your vision is realized.
Guaranteed Satisfaction: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our dedication to client satisfaction.

The Advids Advantage:

Customized Solutions: We offer bespoke Brand Teaser Advertising Video solutions tailored to your unique brand, style, and target audience.
Cutting-Edge Technology: We leverage the latest video design trends of 2024 and industry-leading software to create visually stunning and impactful teasers.
Strategic Partnership: We act as your trusted partner, providing strategic guidance and support throughout the entire video production process.


Ready to unlock the potential of Brand Teaser Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

What is a Brand Teaser Advertising Video?

A brand teaser advertising video is a short, captivating video designed to pique viewers' interest and generate excitement for something your brand is about to offer. This something could be a new product launch, a rebranding campaign, an upcoming event, or even a fresh perspective on your brand's message and personality. The goal is to leave viewers wanting more, sparking their curiosity and anticipation for the full reveal.

Brand teaser advertising videos are used across various marketing channels, including social media, email marketing, and website promotions. They are particularly effective for generating buzz, building anticipation, and driving engagement with your brand.

What do top Brand Teaser Advertising Videos have in common?

What makes Brand Teaser Advertising Video effective?

A captivating brand teaser advertising video is a powerful tool for grabbing attention and leaving a lasting impression. The effectiveness of these videos is driven by a combination of strategic elements that work together to create a compelling and memorable experience for viewers.

A successful brand teaser advertising video is designed to create a sense of intrigue and anticipation, leaving viewers wanting more. The key is to pique their curiosity and leave them wanting more, but also provide a clear path to convert that interest into a lead.

Methods for creating effective brand teaser advertising videos include using high-quality visuals, crafting a compelling narrative, and incorporating a clear call to action. By focusing on these key elements, brands can create videos that effectively capture attention, generate excitement, and drive engagement with their target audience.

How long should your Brand Teaser Advertising Video be?

A compelling brand teaser advertising video is a powerful tool for grabbing attention and leaving a lasting impression. The effectiveness of these videos is driven by a combination of strategic elements that work together to create a compelling and memorable experience for viewers.

A successful brand teaser advertising video is designed to create a sense of intrigue and anticipation, leaving viewers wanting more. The key is to pique their curiosity and leave them wanting more, but also provide a clear path to convert that interest into a lead.

Methods for creating effective brand teaser advertising videos include using high-quality visuals, crafting a compelling narrative, and incorporating a clear call to action. By focusing on these key elements, brands can create videos that effectively capture attention, generate excitement, and drive engagement with their target audience.

Pre-production Pointers

How to create Brand Teaser Advertising Videos?

A captivating brand teaser advertising video is a powerful tool for grabbing attention and leaving a lasting impression. The effectiveness of these videos is driven by a combination of strategic elements that work together to create a compelling and memorable experience for viewers.

A successful brand teaser advertising video is designed to create a sense of intrigue and anticipation, leaving viewers wanting more. The key is to pique their curiosity and leave them wanting more, but also provide a clear path to convert that interest into a lead.

Methods for creating effective brand teaser advertising videos include using high-quality visuals, crafting a compelling narrative, and incorporating a clear call to action. By focusing on these key elements, brands can create videos that effectively capture attention, generate excitement, and drive engagement with their target audience.

Pre-production Pointers

Pre-production Checklist

Production Pointers

Production Checklist

Post-production Pointers

Post-production Checklist

By following these pointers and checklists, brands can create captivating brand teaser advertising videos that effectively capture attention, generate excitement, and drive engagement with their target audience.

Generate Leads with Teaser Videos

A well-crafted teaser video can be a powerful lead magnet, enticing viewers to take the next step with your brand. The key is to pique their curiosity and leave them wanting more, but also provide a clear path to convert that interest into a lead.

Capture Attention & Build Excitement: Start with a captivating hook that immediately grabs attention. This could be a striking visual, a bold statement related to a common pain point, or a provocative question relevant to your target audience. For example, a software company might open with a fast-paced montage of frustrated users struggling with outdated tools, immediately resonating with viewers facing similar challenges.

Highlight Value & Offer Solutions: Showcase the unique benefits of your product or service concisely and compellingly. Focus on the solutions you offer and how they improve the lives or businesses of your target audience. Instead of just listing features, demonstrate the positive impact your offering has.

Create Intrigue & Drive Action: Don't reveal everything upfront. Tease upcoming features, benefits, or announcements to keep viewers engaged and wanting to learn more. Then, guide them with a strong call to action. This could be offering a free trial, a downloadable resource like an e-book, or access to a webinar in exchange for their contact information. Make the value exchange clear and enticing.

Example: A fitness app could tease a new workout program with snippets of exciting exercises and Testimonials from satisfied users, then offer a free 7-day trial to viewers who sign up through a link in the video description.

Crafting Captivating Teaser Videos

High-quality visuals are paramount. Employ stunning imagery, captivating animations, and a visually consistent style that aligns with your brand identity. Use a professional color palette, fonts, and logo placement to reinforce brand recognition.

Intriguing Narrative & Emotional Connection:

Weave a compelling narrative that evokes curiosity and keeps viewers hooked. This could involve posing a relatable problem, hinting at a solution without fully revealing it, or showcasing a transformation your product or service enables.

Sound Design & Impactful Music:

Utilize a captivating soundtrack and sound effects that enhance the emotional impact of your video. Music can set the mood, build suspense, or create a sense of excitement. Sound effects can add realism and impact to key moments.

Strategic Editing & Pacing:

Employ dynamic editing techniques to maintain a fast pace and keep viewers engaged. Use jump cuts, transitions, and visual effects to create a sense of energy and anticipation. Vary the shot lengths and angles to keep the visuals interesting.

Example:

A teaser for a documentary could use a combination of archival footage, dramatic music, and impactful sound effects to create a sense of historical significance and intrigue, leaving viewers wanting to learn more about the subject matter.

Mastering Teaser Types for Product Launches

Generate excitement for a new product launch by providing sneak peeks of its design, highlighting key features, and emphasizing the benefits it offers to potential customers. A tech company might tease a new smartphone by showcasing its sleek design, innovative camera features, and powerful processor.

Feature Teasers:

Showcase a new feature or update to an existing product, emphasizing its Value Proposition and how it enhances the user experience. A software company could tease a new feature in their project management tool by demonstrating how it simplifies task delegation and improves team collaboration.

Campaign Teasers:

Build anticipation for an upcoming marketing campaign by providing a glimpse into its theme, message, and offerings. A clothing brand might tease a new seasonal collection with a visually stunning montage of models wearing the latest styles, set to upbeat music.

Event Teasers:

Promote an upcoming event, conference, or webinar by showcasing speakers, highlighting key topics, and emphasizing the value of attending. A conference organizer could tease their event with short clips of keynote speakers, testimonials from past attendees, and highlights of the networking opportunities.

Brand Story Teasers:

Share a compelling narrative about your brand's history, values, or mission, connecting with your audience on an emotional level and building brand affinity. A non-profit organization could tease a fundraising campaign with a video that tells the story of their impact on the community and highlights the importance of donations.

Crafting Engaging Teaser Videos

Creating a truly engaging teaser video requires a delicate balance of creativity, strategy, and technical execution.

Start Strong & Capture Attention: The first few seconds are crucial. Capture Attention immediately with a captivating visual, a thought-provoking question, or a bold statement that piques curiosity. For example, a travel company might open with a breathtaking shot of a tropical beach, instantly transporting viewers to a desirable destination.

Keep it Concise & Focused: Respect your audience's time and keep your teaser video short and to the point. Aim for a duration of 30 to 60 seconds, focusing on delivering a concise and impactful message. Avoid overwhelming viewers with too much information.

High-Quality Production & Professionalism: Invest in professional Video Production and editing to ensure your teaser video is visually appealing and engaging. High-quality visuals and sound design can significantly enhance the viewing experience and reflect positively on your brand.

Compelling Storytelling & Emotional Resonance: Craft a Narrative that evokes curiosity, builds anticipation, and leaves viewers wanting more. Use Storytelling Techniques to connect with your audience on an emotional level, making your message more memorable and impactful.

Clear Call to Action & Measurable Results: Direct viewers on the specific action you want them to take, such as visiting your website, following your social media channels, or signing up for your newsletter. Make the CTA clear, concise, and easy to follow. Use trackable links or UTM parameters to measure the effectiveness of your CTA.

Unlocking Teaser Video Success

Video Views & Reach:

• Monitor the number of times your teaser video has been viewed across different platforms.
• This metric provides insights into the reach and visibility of your campaign.
• Compare views across platforms to understand where your audience is most engaged.

• Track metrics such as likes, comments, shares, and click-through rates to assess how effectively your teaser video is resonating with your audience and prompting interaction.
• A high engagement rate indicates that your video is capturing attention and sparking interest.

• If your call to action directs viewers to your website, monitor the traffic generated from your Teaser Video Campaign using website analytics tools like Google Analytics.
• This helps measure its effectiveness in driving traffic to your desired destination.
• Track which specific pages viewers are landing on to understand their interests.

• If your goal is to generate leads, track the number of sign-ups, downloads, or inquiries generated directly from your teaser video campaign.
• Use form submissions or dedicated Landing Pages to capture leads and track conversion rates.

• Monitor mentions, shares, and overall engagement with your brand on social media platforms following the launch of your teaser video campaign.
• Use social listening tools to track Brand Mentions and sentiment.
• This helps gauge the buzz generated by your video and its impact on brand awareness.

Teasers: Fueling Your Product Launch Funnel

Teaser Videos can be strategically integrated into various stages of your marketing funnel to guide potential customers seamlessly from awareness to conversion.

Awareness Stage: Spark Curiosity & Generate Interest: Utilize teaser videos on social media platforms, your website, and other digital channels to introduce your brand, product, or service to a wider audience and generate initial interest. Focus on capturing attention with visually appealing content and intriguing narratives.

Consideration Stage: Provide Value & Address Pain Points: Once you've captured attention, use teaser videos to provide more in-depth information about your offerings, highlighting their benefits and addressing potential customer pain points. Use case studies, testimonials, and Product Demos to showcase the value of your solutions.

Decision Stage: Build Trust & Encourage Conversions: As potential customers move closer to making a purchase decision, leverage teaser videos to showcase customer testimonials, demonstrate product features, and offer compelling reasons to choose your brand. Highlight guarantees, special offers, or social proof to build trust and encourage conversions.

Action Stage: Drive Conversions & Nurture Leads: Incorporate teaser videos into your email marketing campaigns, landing pages, and product pages to encourage conversions, such as signing up for a free trial, downloading a resource, or making a purchase. Use Clear and Concise Calls to Action to guide viewers towards the desired action.

Example: A SaaS company could use a short, attention-grabbing teaser video on social media to generate awareness (top of funnel). Then, they could use a longer, more detailed teaser video on their website to explain the benefits of their software and Address Common Pain Points (consideration stage). Finally, they could include a short testimonial teaser video on their pricing page to encourage conversions (decision stage).

Teaser Videos: Fueling Brand Awareness

• Create teaser videos that are easily shareable across various social media platforms.
• Use visually appealing content, humor, or emotional storytelling to encourage viewers to share the video with their networks, extending your brand's reach organically.

Maintain Consistent Branding & Visual Identity:

• Maintain a Consistent Brand Identity across all your teaser videos, including your logo, color palette, typography, and overall visual style.
• This reinforces brand recognition and strengthens your brand image.
• Use brand guidelines to ensure consistency across all your video content.

Target Audience Relevance & Personalized Messaging:

• Tailor your teaser videos to the specific interests and preferences of your target audience.
• Use language, visuals, and Messaging that resonates with them, making your brand more relatable and memorable.
• Conduct audience research to understand their needs and preferences.

Cross-Platform Promotion & Strategic Distribution:

• Promote your teaser videos across multiple digital channels, including your website, social media platforms, email marketing campaigns, and paid advertising.
• This ensures maximum visibility and reach.
• Use a content calendar to plan and schedule your video distribution across different platforms.

Example:

A new coffee shop could create a series of short, visually appealing teaser videos showcasing their unique coffee blends, cozy atmosphere, and friendly baristas. They could then share these videos on Instagram, Facebook, and TikTok, encouraging viewers to tag their friends and share the videos with their followers.

Hook Your Audience: Crafting Compelling Teaser Openings

The first few seconds of your teaser video are crucial for capturing attention and enticing viewers to keep watching.

Bold Statement & Unexpected Claims: Make a bold claim, share a surprising statistic, or pose a thought-provoking question that immediately grabs the viewer's attention and piques their curiosity. For example, a cybersecurity company might open with the statement, 90% of businesses are vulnerable to cyberattacks. Are you protected?

Intriguing Visual & Captivating Imagery: Start with a visually arresting image, animation, or video clip that is both captivating and relevant to your brand or message. A travel company might open with a stunning drone shot of a picturesque landscape, instantly transporting viewers to a desirable destination.

Emotional Appeal & Relatable Situations: Evoke an emotional response from viewers by showcasing a relatable situation, a heartwarming story, or a problem that resonates with their needs or desires. A healthcare company might open with a scene of a patient struggling with a health issue, creating empathy and highlighting the need for their services.

Sound Design & Auditory Hooks: Utilize a captivating sound effect, a recognizable song snippet, or a powerful Voiceover that immediately draws viewers in and sets the tone for your teaser video. A movie trailer might open with a dramatic sound effect, like a gunshot or an explosion, to Create a Sense of Urgency and excitement.

Humor & Unexpected Twists: Start with a humorous quip, an unexpected situation, or a witty observation that makes viewers laugh and creates a positive association with your brand. A food delivery service might open with a funny scenario of someone struggling to cook, highlighting the convenience of their service.

Engage Your Audience With Interactive Teasers

Incorporate Interactive Elements into your teaser videos, such as polls, quizzes, or clickable annotations, to encourage active participation and gather valuable audience insights. Use interactive video platforms to create engaging experiences.

Behind-the-Scenes Content & Exclusive Access:

Offer exclusive behind-the-scenes glimpses of your company culture, product development process, or upcoming events to give viewers a sense of exclusivity and foster a deeper connection with your brand. Show the Human Side of your business and build trust with your audience.

Contests and Giveaways & Incentivized Engagement:

Run contests or giveaways that encourage viewers to like, comment, share, or subscribe to your channels for a chance to win prizes. This can significantly Boost Engagement and expand your reach. Use social media platforms to promote your contests and track participation.

Q&A Sessions & Direct Interaction:

Host live Q&A sessions on social media platforms where viewers can ask questions about your brand, products, or services. This provides valuable opportunities to address concerns, build relationships, and showcase your expertise. Use live streaming platforms to host your Q&A sessions and engage with your audience in real-time.

Personalized Content & Targeted Messaging:

Create teaser videos that are tailored to the specific interests and preferences of different customer segments. This personalized approach can significantly Increase Engagement and foster a sense of loyalty. Use data and analytics to understand your audience and segment them based on their interests and demographics.

Case Study: How Nike Used Video Analytics to Refine Their Marketing Strategies

Objective:

Nike aimed to understand the performance of their video content and use data-driven insights to refine their marketing strategies.

Strategy:

Nike utilized YouTube Analytics to track key metrics such as:

• Viewership: Identifying the most popular videos and understanding audience engagement patterns.
• Demographics: Analyzing the age, gender, and location of viewers to tailor content accordingly.
• Click-Through Rates: Measuring the effectiveness of Video Calls to Action and optimizing for higher conversion rates.

Results:

Nike's video analytics revealed valuable insights into audience preferences and engagement patterns. The brand was able to identify specific video formats and content themes that resonated most with their target audience. This data-driven approach allowed Nike to optimize their video content and marketing strategies for greater impact.

Case Study: How Coca-Cola Implemented a Content Calendar for Consistent Engagement

Objective:

Coca-Cola sought to maintain consistent engagement with their audience by developing a strategic content calendar for their video content.

Strategy:

Coca-Cola created a detailed content calendar that outlined:

• Content Themes: Identifying key themes and topics relevant to their brand and target audience.
• Video Formats: Experimenting with different video formats, such as product demonstrations, behind-the-scenes glimpses, and Customer Testimonials.
• Release Schedule: Establishing a consistent release schedule to maintain audience engagement and anticipation.

Results:

Coca-Cola's content calendar helped them maintain a consistent flow of engaging video content, leading to increased audience engagement and brand awareness. The calendar also facilitated efficient planning and production, ensuring that content was delivered on time and met the brand's objectives.

Case Study: How McDonald's Used Video Targeting to Boost Mobile Orders

The Challenge: McDonald's, a global fast-food giant, aimed to increase mobile ordering and delivery through its app. They needed to reach the right audience with Targeted Video Ads that would entice them to use the app.

The Solution: McDonald's leveraged Facebook's detailed targeting capabilities to reach specific demographics and interests. They created video ads showcasing the convenience and speed of mobile ordering, highlighting features like pre-ordering and personalized recommendations. They targeted users who had previously shown interest in food delivery apps, fast food, and mobile ordering.

The Results: The campaign resulted in a significant increase in app downloads and mobile orders. McDonald's saw a 20% increase in app downloads and a 15% rise in mobile orders within the first month of the campaign. This targeted approach proved highly effective in driving desired user behavior.

How brand teaser advertising video examples are curated?

We dove deep into brand teaser advertising videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand teaser advertising videos showcasing upcoming products or campaigns.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for generating excitement.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Intrigue and Anticipation Examining the level of mystery and excitement generated for the upcoming reveal.
7.Brand Consistency and Memorability Determining video alignment with brand message, identity, and ensuring a lasting impression.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Short, impactful clips
2. Cryptic visuals and sound design
3. Influencer-driven teasers
4. Behind-the-scenes glimpses
5. Animated logo reveals

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand teaser advertising video examples 2024, n=13636 videos within duration <3 minutes, across industries.