Picture this: your B2B product, transformed into a vibrant, memorable experience. How could a short, impactful video unlock its full potential? I am here today, and in this article, we will explore the transformative power of 2D explainer videos. What we've discovered is that these videos are not just marketing tools; they're powerful catalysts for growth and connection. Our research reveals some astonishing statistics that highlight the impact of these videos - let's dive in!
97% of marketers state that video has helped increase user understanding of their product or service.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
38% of the marketers say that the video content produces the best results.
These stats reveal the power of video to boost understanding, accelerate revenue growth, and deliver exceptional results. 2D explainer videos, in particular, offer a concise, engaging way to showcase your product's value and connect with potential customers. We've curated 30 Eye-catching Small B2B promotion video examples that immediately commanded our attention and generated excitement.
Agilent is a leading company in the cell analysis market, enabling researchers to understand the entire cellular ecosystem. This video is designed to showcase their unique position in the space and highlight the importance of their tools in addressing fundamental questions about cellular function.
Video Design - The video utilizes a combination of microscopic imagery, animations, and footage of scientists at work. The visuals are clean, modern, and professional, creating an impactful and engaging Small B2B promotion video that accurately reflects the scientific nature of the product. The use of microscopy imagery helps establish a clear understanding of the subject matter, while the animated sequences visually explain complex concepts related to cellular function. The scientists at work are not only shown in their laboratory setting, but their hands are also captured as they perform critical tasks related to cell analysis, highlighting Agilent's commitment to research and development.
The video seamlessly combines scientific visuals with footage of scientists at work, emphasizing the importance of Agilent's technology in driving critical research. This approach allows the video to both educate and inspire its audience, while also establishing Agilent's brand as a reliable partner for scientific advancements. The overall tone is confident and informative, effectively conveying the value proposition of the Agilent brand to the target audience of researchers.
What We Can Learn
Illustrate your solution's value with compelling visuals; this drives sales.
AppDynamics enables organizations to understand and optimize application performance. The video is designed to showcase how AppDynamics can help organizations across the US Public Sector achieve mission outcomes.
Video Design - The video utilizes a clean and minimalist style with vibrant blue and purple color schemes. This modern aesthetic is consistent with B2B video branding trends, offering a sophisticated and professional look. The video features simple, animated graphics of pie charts, diagrams, and people interacting with technology, effectively communicating the complex concepts of application performance management in an easily digestible manner.
The video's visual design is a strong communicator of the product's benefits. The use of dynamic elements, such as the moving circle around the person, enhances engagement and creates a sense of motion. The simple graphics and visual language clearly depict how the product provides comprehensive visibility into application performance. A professional tone is established through the consistent use of clean animation and impactful visuals, which effectively connect with the target audience of government agencies and educational institutions.
What We Can Learn
Focus on problem-solving, creating a desire for your solution and prompting action.
Applied Medical is a company that offers advanced energy solutions for surgical procedures. This video is designed to introduce their Voyant Intelligent Energy system, highlighting its ability to learn from live human tissue.
Video Design - This video employs a clear and concise visual style. The dominant color is turquoise, which is used to represent the Voyant Intelligent Energy system. The device is shown in multiple close-up views. The visuals highlight the intricate details of the device and the intelligence it possesses. This design style effectively communicates the advanced technology of the system. It creates a sense of high-quality production and adds to B2B video branding.
The video uses simple animation to illustrate the learning process of the system. The device is depicted as a transparent box with multiple pins. Each pin represents the data collected from actual surgical use. The text overlays and the smooth animation help to explain how the Voyant Intelligent Energy system collects data from every energy activation. The visuals effectively convey the continuous learning process, which is the foundation of the system's intelligence. The overall tone of the video is informative and engaging, drawing the viewer's attention to the unique capabilities of the Voyant Intelligent Energy system.
AxFlowPumps is a company that offers a range of hygienic progressive cavity pumps, this video is designed to highlight the features and benefits of their pumps. The video demonstrates the pump's design features and its effectiveness in sanitary applications.
Video Design - The video uses 3D animation to showcase the intricate details of the hygienic pumps and their various features. The 3D animated visuals showcase how the pumps are designed to be self-draining, which is a key feature for maintaining cleanliness in hygienic applications.
The use of 3D animation allows for a clear and detailed representation of the product's features, which makes it a good Animated B2B video. The smooth transitions, clean visuals, and informative text overlay make the video engaging and easy to understand. The clear and concise information presentation makes this a well-made video.
The video's visual style successfully communicates the key message of the video, which is to showcase the hygienic design features of the AxFlowPumps pump. The animated visuals, combined with the clear and concise information, effectively communicate the benefits of the hygienic pumps. The overall tone of the video is professional and informative.
Bread Financial is a financial services company, offering solutions for people to live their best lives. This video is designed to attract and recruit new employees to join their team.
Video Design - This short B2B video utilizes bold graphics and a minimalist approach. The visual design features simple geometric shapes with a bright color palette of blue, teal, yellow, and white. These graphic elements are consistent throughout the video, creating a clean and modern look.
The video is very engaging and uses these graphic elements to communicate a message of innovation, growth, and inclusion. The video style is light and energetic with a focus on individual success. The message of the video is further enhanced by the use of diverse individuals featured throughout, reinforcing the importance of a collaborative environment at Bread Financial.
BruggCables is a company that specializes in cable systems for high-voltage applications, and this video is designed to show off its innovative products and services.
Video Design - The video style uses animated graphics and industrial settings to showcase the various components of their cable systems, with a high level of detail. The smooth transitions between shots add a professional feel, and the dark color palette and use of bright lighting elements create a strong B2B video branding.
This video uses technical animation and 3D modeling to create a sense of sophistication, and the sleek design of the graphics reinforces the high-quality of BruggCables' products, while the emphasis on real-world scenarios conveys how the product is used in various applications, building trust and credibility. The overall tone is confident and professional, which is suitable for a company offering high-tech solutions for the energy sector.
What We Can Learn
Clearly demonstrate your product's value proposition, creating a desire for your solution.
Buildertrend is a mobile app for home builders that helps align construction teams and improve collaboration with subcontractors. The video is designed to showcase the benefits of using Buildertrend and demonstrate how it can seamlessly connect the field and the office.
Video Design - This Short B2B video uses a clean and minimalist design style with a focus on visual clarity. The video uses a combination of simple graphics and text animation to illustrate the key features of Buildertrend. The visual design is engaging and easy to understand. The use of bright colors and subtle animations helps to keep the viewer's attention. The video is visually appealing and effectively communicates the value of Buildertrend, and how it can help home builders.
The video uses simple visuals to convey the message. The graphics are clean and modern, with an emphasis on functionality. The use of bright colors helps to highlight the various features of the app, such as the ability to create To-Do's, Schedules, Daily Logs and communicate effectively. The overall tone is positive and enthusiastic, which helps to build confidence in the product and highlights the benefits of using Buildertrend.
What We Can Learn
Keep it concise and engaging; this maximizes impact and minimizes viewer fatigue.
IMA is a company that specializes in tableting solutions. The video is designed to introduce viewers to the company and its expertise in the field.
Video Design - This small B2B promotion video uses a combination of abstract and real-world visuals to highlight the transformative nature of IMA's tableting process. The video features sleek, modern graphics, utilizing neon-like glow and a clean, minimalist aesthetic. These elements, paired with a dynamic soundtrack, create a sense of energy and innovation.
The video begins with a surreal sequence, showcasing a bright light emerging from an abstract tunnel. This symbolizes the transformation that IMA's technology provides. It then transitions into a sequence showing the intricate process of tableting, with an emphasis on precision and efficiency. Throughout the video, the use of white space, minimalist design, and clean lines enhance the perception of quality and precision, which are key aspects of the tableting process. The overall tone of the video is optimistic and aspirational, suggesting that IMA's solutions can help its customers achieve their desired outcomes. The video concludes with the tagline Discover DOMINA: domina.ima.it, underscoring the company's commitment to innovation and driving home the idea that IMA is the key to unlocking the true potential of tableting.
What We Can Learn
Let your product's sleek design speak for itself, driving sales.
Logitech focuses on providing video conferencing solutions that are designed to help businesses connect with each other. The video is designed to show how Logitech devices can be deployed at scale, showing how they can be used in various settings.
Video Design - The video is a minimalist presentation showcasing the visual design of the product, this is also a good example of a Small B2B promotion video, where the design elements are crucial. The video features simple, clean graphics, and subtle animations to emphasize the product features.
Logitech is known for its design aesthetic, this particular style of minimalist approach with soft lighting and shadows makes the video feel professional and approachable. It is not cluttered, instead, it focuses on highlighting the features of each device. The color palette is simple and neutral, using various shades of blue and pink. The overall visual style of the video matches the target audience, highlighting the value of the product in a clear and concise way.
Nexthink helps IT teams understand the digital experiences of every employee. The video is designed to introduce Nexthink’s digital experience platform, showcasing how the solution provides insights to optimize employee experience.
Video Design - Nexthink’s video is a great example of a small B2B promotion video, with its use of simple visuals and impactful graphics. The bright blue background, combined with white text, creates a visually appealing and professional aesthetic. The video features a simple illustration of an employee, surrounded by various icons representing digital interactions, which effectively communicates the product’s core value.
The video effectively communicates the objective of the video through a clear and concise narrative that utilizes a variety of visuals and graphics. Nexthink effectively utilizes animations, such as the icons circling the employee, to enhance the flow of the video. The video successfully achieves its goal of highlighting how Nexthink’s platform provides valuable data and insights for IT teams. The video conveys a confident and professional tone, while remaining engaging and informative for its target audience of IT professionals.
What We Can Learn
Mix 2D and 3D animation to create a captivating story that gets your viewers hooked.
NVent CADDY is a company that provides electrical solutions. The video is designed to highlight the Telescoping Pipe Stand product and its benefits, particularly its ease of installation and space-saving design.
Video Design - The video is a well-crafted Animated B2B video, utilizing 3D rendered animation and motion graphics. The graphics are clear, sharp, and professional looking, providing a clean and easy-to-follow visualization of the product's assembly and functionality. The use of a dark background combined with the bright, metallic design of the product provides a strong visual contrast. This further emphasizes the product's features and creates a high-quality look.
The animation focuses on demonstrating the product's telescoping design and its ability to adjust height for different installation requirements. The video effectively communicates the benefits of the product, such as reduced installation time, a compact design that requires less storage space, and the V-bolt fastener that accommodates multiple pipe sizes. The video's simple and straightforward style successfully conveys the product's value proposition to a target audience of electrical contractors. The tone is professional, and it confidently presents the product's features and benefits, which is consistent with nVent CADDY's branding.
What We Can Learn
Craft a clear narrative arc. viewers remember stories, not specs.
Rockwool is a company that makes stone wool products for building, specifically for thermal insulation of cavity walls. The video is designed to highlight the benefits of NyRock Cavity Slab 032, a product that delivers thermal conductivity of 0.032.
Video Design - This Small B2B promotion video utilizes a graphic animation style. It features simple shapes and text, highlighting key performance data of the NyRock Cavity Slab 032 product. The graphics are clear and concise, with a focus on presenting the benefits of the product to a specific professional audience.
The graphic animations present the product's features in a clear and compelling way. The use of simple shapes and text, alongside the highlighting of the performance data for NyRock Cavity Slab 032, establishes the brand as a credible source of information for professionals. The visual style, focusing on key product features, aligns with the needs of a professional audience. It emphasizes technical details and scientific measurements, conveying the message that the product is built for long-term efficiency. The overall tone of the video is informative and professional, appealing to the target audience of architects, builders, and contractors.
What We Can Learn
Combine technical details with easy-to-grasp visuals for a compelling product demo that converts.
Snyk helps companies develop faster and stay secure by fixing vulnerabilities. The video is designed to educate companies about the challenges of securing code and how Snyk can help.
Video Design - Snyk utilizes a Short B2B video design that emphasizes bright colors and graphics with a fun and engaging visual style. Animated shapes with code symbols and color gradients are used to visually depict the vulnerabilities and risks that companies face. The animation focuses on the exponential growth of code and how security teams struggle to keep up with the increasing complexity.
The video uses a visually appealing and engaging style that effectively communicates the challenges of modern software development. The use of color, graphics, and animation makes a complex subject like security approachable and easy to understand. The upbeat tone of the video helps to reinforce the idea that Snyk is a solution that can help companies achieve both speed and security.
What We Can Learn
Integrate a clear call to action, prompting viewers to learn more.
Southwest Environmental Finance Center, a company focused on environmental and wastewater issues, created this video to educate viewers on the process of septic systems. The video is designed to improve awareness and understanding of this common wastewater treatment method.
Video Design - This Small B2B promotion video utilizes 3D animation, with a cartoonish look. The video features a house that is a simplified model of a residential home. The use of clear, bright color schemes makes the animation appear light-hearted, engaging, and easy to follow. The video highlights the key components of the septic system and uses simple animations to illustrate the process of wastewater treatment.
The video's simplified animation style helps to clearly communicate the complex process of septic system function. The cartoony style breaks down the topic, creating a lighthearted and informative tone that is easily digestible for viewers, while still accurately depicting the processes that occur within a septic system.
Spectrum Enterprise is a company that provides IT infrastructure solutions to healthcare providers. The video is designed to demonstrate how Spectrum Enterprise can help healthcare providers build, scale and secure their IT infrastructure with a modern, nationwide fiber network.
Video Design - The video uses a combination of animated graphics and data-driven visuals to illustrate the changing landscape of healthcare. The video uses a blue color scheme that evokes a sense of trust, reliability, and security. This blue hue reflects the high-quality, modern and robust network that Spectrum Enterprise offers. The use of animated graphics and data visualizations is a common style in Small B2B promotion video which helps to make the video more engaging and informative.
The video's visual style effectively communicates the video's objective. The use of animated graphics and data visualizations creates a clear and concise narrative that helps to illustrate the benefits of Spectrum Enterprise's IT infrastructure solutions. The tone of the video is professional and informative, creating a sense of trust and confidence in the brand. The video effectively highlights how Spectrum Enterprise helps healthcare providers meet the needs of a new generation of patients.
Talentia is a Human Capital Management (HCM) solution that helps businesses generate smart reports easily. This video is designed to show the user-friendliness of the reporting system by showcasing how quickly users can create and launch personalized reports.
Video Design - This Animated B2B video uses bright and clean colors with a simple, modern aesthetic, emphasizing user interface (UI) elements and data visualizations. The UI design utilizes a clean and minimalist style with a focus on clarity and functionality. The video incorporates a user-friendly interface, demonstrating the ability to easily navigate and customize reporting features.
The video visually communicates the ease of use and efficiency of Talentia's reporting solution. The fast-paced animation style suggests the speed and agility of the platform. The user-friendly interface with intuitive icons and straightforward navigation illustrates the accessibility of the reporting tools. The focus on visuals like charts and graphs helps highlight the power of data visualization.
What We Can Learn
Start with a captivating visual, instantly grabbing attention and sparking curiosity.
The ZeOmega SDOH Social Care Platform aggregates data from government, claims, and assessment sources to provide information about social risk. This video is designed to educate viewers on how the ZeOmega platform can be used to identify and mitigate health disparities.
Video Design - The ZeOmega video uses an animation style that uses bright colors, simple graphics, and clear lines. The animation is dynamic and engaging, featuring scenes that depict people engaging in a variety of activities. The visual design utilizes these elements to emphasize the ZeOmega platform's ability to track and analyze data to identify trends in health disparities.
This ZeOmega video uses simple animation and graphics to convey its message clearly and effectively. The style is relatable and engaging, communicating the platform's ability to simplify complicated data into actionable insights. The upbeat tone underscores the positive impact of using the ZeOmega platform to achieve health equity.
What We Can Learn
Clear visuals + concise story = easy understanding, leading to more inquiries.
This CircleCI video is designed to highlight the importance of continuous integration and deployment tooling for software delivery teams. It focuses on how these tools enable teams to quickly adapt and collaborate.
Video Design - This Short B2B video uses a combination of abstract animation and graphic design to create a visually captivating and informative experience. The video features a mesmerizing animation of a solar system. This animation is made up of circles, lines, and planets. It is a clean and modern design that emphasizes the importance of collaboration and innovation.
The visual design of the video effectively communicates the objective of the video and drives the call to action. The abstract nature of the animation creates a sense of urgency, highlighting the need for agility in today's software development landscape. The video uses bright color tones that enhance the modern visual style and reflect the dynamic nature of the solutions offered by CircleCI. The clean visuals complement the narrative, emphasizing the need for seamless integration and collaboration within the software development process.
What We Can Learn
Create a video that feels personal and authentic, connecting with viewers on an emotional level.
TrueLayer is a company that helps businesses accept payments with instant bank transfers. The video is designed to show businesses how TrueLayer’s open banking payments can improve their checkout process.
Video Design - The video uses a clean and modern design, showcasing a user interface to highlight the benefits of instant bank transfers. This design style makes the video visually engaging for small B2B businesses, making it easy for them to understand how the product works. The video also includes animations, showing how a customer would navigate through the payment process, creating a clear and concise understanding of the process.
The video’s visual style effectively communicates its objective by using easy-to-follow graphics and animations to illustrate the process of making an instant bank transfer payment. This design makes the video feel simple and professional, creating a positive tone for the brand. The video aims to communicate the value of using instant bank transfers for a seamless payment experience.
What We Can Learn
Smooth transitions and clear UI mockups make complex processes easy to understand, boosting viewer engagement.
Unios is a company that designs and manufactures architectural lighting. This video is designed to introduce the ION R Series, a new flagship downlight range.
Video Design - This Small B2B promotion video utilizes high-quality, 3D animated graphics to showcase the modular design of the product. The clean and minimalist visuals, with a black background and white text, help focus on the details of the product and its capabilities. The video features various close-up shots of the downlights, highlighting their sleek design and innovative features.
The video's visual style is a strong communicator of the brand's values. The sleek design, minimalistic style, and focus on functionality create a sense of professionalism and reliability, appealing to the company's target audience of architects and interior designers. The use of 3D animation allows for a clear understanding of the product's modularity and customization options. The fast pace of the video keeps viewers engaged while conveying the key message of the ION R series being a product that balances form, function, performance, and universality.
FAQ
How can a short video effectively showcase my product/service benefits and attract new leads?
Showcase product/service benefits and attract leads with a short video by focusing on key features, addressing pain points, and demonstrating value. A clear call to action is essential.
What storytelling approaches can I use to connect with my target audience on an emotional level?
Connect emotionally with your target audience through storytelling. Consider problem/solution narratives, customer success stories, or relatable anecdotes.
What are the most effective B2B promotional video styles for achieving my specific marketing objectives?
Effective B2B promotional video styles include explainer videos, product demos, testimonial videos, case studies, and animated explainers. Choose the style that best suits your message and target audience.
How can I leverage customer testimonials and case studies to build credibility and trust in my video?
Build credibility with customer testimonials and case studies. Showcase real-world results and positive experiences to build trust and encourage conversions.
What factors influence the cost of producing a high-quality B2B promotional video, and what's a realistic budget to expect?
Video production costs depend on complexity, length, animation, and talent. A realistic budget for a small promotional video ranges from $1,000 to $6,000 for a 60-second video.
What is the typical production timeline for a promotional video, and how can I streamline the process?
Typical production timelines are 3-8 weeks. Efficient project management and clear communication streamline the process.
How can I ensure my video aligns with my overall marketing strategy and brand messaging?
Align your video with your marketing strategy by defining clear objectives, target audience, and key messages. Maintain consistent branding.
What are the best practices for scripting a compelling and concise promotional video that captures attention?
Script a compelling video with a single core message, clear language, and a strong call to action. Keep it concise and engaging.
How can I effectively use visuals, animation, and other creative elements to enhance my video's message and impact?
Enhance your video's message with visuals, animation, motion graphics, data visualizations, and sound design.
What are some effective calls to action to include in my video to encourage viewer engagement and conversions?
Include effective calls to action such as website visits, demo requests, or contact information.
How can I repurpose existing marketing assets, such as blog posts or presentations, for my video content?
Repurpose existing marketing assets like blog posts or presentations for video content.
How can I adapt successful B2B video examples from my industry to fit my unique brand and target audience?
Analyze successful B2B videos in your industry and adapt effective techniques to your brand and audience.
What are the key considerations when choosing music and sound effects to create the desired mood and atmosphere in my video?
Choose music and sound effects that complement your message, create the desired mood, and resonate with your target audience.
What are some cost-effective tips for filming high-quality video footage without compromising on production value?
Cost-effective filming involves using natural lighting, optimizing audio, and leveraging affordable equipment without sacrificing quality.
How can I use video to build brand awareness, establish thought leadership, and drive traffic to my website?
Build brand awareness, establish thought leadership, and drive website traffic by sharing your video on social media, websites, and email campaigns.
How to plan and optimize Small B2B promotion videos?
Targeted Messaging: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids used this approach for a cybersecurity client. We crafted a video highlighting the specific value proposition for small businesses, resulting in a 15% rise in qualified leads.
Actionable: Tailor message to specific audience segment; highlight unique value proposition.
Authenticity in Branding: "Authentic brands don't emerge from marketing cubicles or focus groups. They emanate from everything the company does." - Bernadette Jiwa. Advids helped a sustainable packaging company showcase their commitment to eco-friendly practices through a video demonstrating their production process. This led to a 10% increase in brand mentions and positive social media sentiment.
Data-Driven Creativity: "If I had asked people what they wanted, they would have said faster horses." - Henry Ford. Advids took this approach for a client in the logistics industry. Instead of focusing on existing solutions, we showcased a futuristic vision of optimized delivery, resulting in a 25% increase in investor interest.
Actionable: Envision future needs; present innovative solutions beyond current expectations.
Emotional Connection: "The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them." - Ralph Nichols. Advids used this principle for a healthcare client. We created a video featuring patient testimonials, highlighting the emotional impact of their services. This resulted in a 12% increase in patient inquiries.
Actionable: Evoke empathy through storytelling; connect with audience on emotional level.
Clear and Concise Communication: "The ability to simplify means to eliminate the unnecessary so that the necessary may speak." - Hans Hofmann. Advids applied this for a legal tech client. We distilled complex legal concepts into a concise, easy-to-understand video, leading to a 18% increase in website traffic.
Actionable: Simplify complex information; communicate clearly for broader audience comprehension.
Why Advids for Small B2B promotion video?
At Advids, we create high-quality, original Small B2B promotion videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Expertise and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Small B2B promotion video creation. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and commitment to client satisfaction. Proven Small B2B Success: We've delivered outstanding results for over 312 Small B2B clients, helping them connect with their target audience and drive business growth.
Creative Storytelling and Cutting-Edge Technology:
Customized Small B2B promotion video Solutions: We tailor explainer videos, character animations, and other Small B2B promotion video types to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Small B2B promotion video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Collaborative Partnership and Communication:
Collaborative Process: We maintain close collaboration throughout the project, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Small B2B promotion videos.
Ready to unlock the potential of Small B2B promotion video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Small B2B promotion video?
A small B2B promotion video is a short, engaging video that showcases the value proposition of a product or service to a specific business audience. These videos are typically concise, focusing on key benefits and features, and often employ animation or motion graphics to capture attention and convey information effectively.
Small B2B promotion videos are used to educate potential customers, build brand awareness, generate leads, and ultimately drive sales. They can be shared on various platforms, including websites, social media, and email marketing campaigns, reaching a targeted audience and promoting engagement.
What do top Small B2B promotion videos have in common?
2D Animation - A visually appealing way to showcase product features.
Motion Graphics - A dynamic approach to highlight key benefits.
Whiteboard Animation - A simple yet effective way to explain complex concepts.
Screen Recording - A practical method to demonstrate software functionality.
Live Action - A realistic way to showcase product usage in real-world scenarios.
Product Demo - A clear and concise way to present product features.
Customer Testimonials - A powerful way to build trust and credibility.
Case Studies - A compelling way to demonstrate the impact of your product.
Data Visualization - An engaging way to present statistics and insights.
Call to Action - A clear and concise way to encourage viewers to take action.
Industry Expertise - A way to establish your company as a thought leader.
Problem-Solution - A relatable way to connect with your audience.
What makes Small B2B promotion videos effective?
A captivating approach to creating engaging content is a key factor in the effectiveness of small B2B promotion videos. These videos are designed to resonate with a specific business audience, highlighting the value proposition of a product or service in a concise and compelling manner.
Methods for achieving this effectiveness include utilizing visuals to demonstrate the benefits, incorporating customer testimonials to build trust, and presenting data-driven insights to showcase the impact of the product or service. By focusing on the needs and challenges of the target audience, small B2B promotion videos can effectively communicate value and drive engagement.
How long should your Small B2B promotion video be?
A strategic approach to determining the ideal length for a small B2B promotion video is crucial for maximizing its impact. The optimal duration depends on the specific goals and target audience.
Methods for achieving this include considering the complexity of the product or service, the attention span of the target audience, and the platform where the video will be shared. For instance, a short, concise video may be suitable for social media platforms, while a longer, more detailed video may be appropriate for a website or email campaign.
Pre-Production Questions
What is the primary objective of the video?
What is the target audience's attention span?
What is the complexity of the product or service?
What is the platform where the video will be shared?
What is the budget for the video production?
What is the timeline for the video production?
What is the desired call to action?
How to create Small B2B promotion videos?
A comprehensive approach to creating effective small B2B promotion videos involves a well-defined process, encompassing pre-production, production, and post-production stages.
The creation involves meticulous planning, ensuring that the video aligns with the target audience's needs and effectively communicates the value proposition.
Pre-Production
Define target audience
Develop video concept
Write script
Create storyboard
Gather assets
Production
Shoot video footage
Record voiceover
Edit video
Add music and sound effects
Create graphics and animations
How small B2B promotion video examples are curated?
We dove deep into small B2B promotion videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic small B2B promotion videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B sales funnels. 7.Brand Alignment Determining video alignment with brand message, identity, and target audience within the B2B landscape. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, small B2B promotion video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
