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2D Explainer Video Production: Simplify Software Onboarding

Videos Crafted For Your Brand in 2D. We transform complex technical concepts into accessible visual guides that accelerate lead qualification within your sales funnel.

★★★★★ 109 Google Reviews 6000+ Videos Created 3400+ Startups & Enterprises
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Hear our Customer's Experience

Real stories from founders and marketing leaders who partnered with Advids to bring complex ideas to life.

6000+ Videos created for 3400+ startups and enterprises

Discuss your video brief to get a video proposal & fixed budget upfront.

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Let's Talk

Speak with a video strategist about your project goals.

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How It Works

See our proven end-to-end video production process.

How It Works
Client Reviews

Loved by brands worldwide

★★★★★
"Advids truly captured our vision for the Delska data center. The 3D industrial animation video perfectly showcased our advanced infrastructure and commitment to excellence. We are thrilled with the powerful and engaging visual storytelling delivered."
Ieva Kazlauskaite Marketing and Communications Manager, Delska
★★★★★
"Advids captured our UI intelligence perfectly Their animation made complex data understandable showcasing our product's immense value A truly brilliant collaboration."
Scott Brown VP Global Product Marketing, WalkMe
★★★★★
"Advids brilliantly visualized our Crowdz platform, delivering a truly captivating UI video. Their exceptional design and flawless execution transformed complex concepts into clear, engaging visuals. We are delighted with the compelling outcome."
Sarah Chen Head of Marketing, Crowdz
Why 2D Explainer video

Increase Brand Awareness

  • Furthermore, these videos can boost brand awareness by presenting your message in a memorable and shareable format.
  • Engaging your audience with dynamic visuals, 2D explainer videos simplify complex ideas for better understanding.
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Hnry
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Statice
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Kenjo
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Seldon
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Cognite
2D Explainer video
Portfolio

Checkout Video Work

Advids creators team
End-to-End

World Class Video Service

Video Research, Concept, Script & Production. We do it all.

From the first strategic brief to the final polished frame, our in-house specialists handle every stage of your 2D Explainer video so your message resonates with clarity and impact.

Meet Our Creators
About Advids

Your 2D Explainer video Partners

Advids is a close-knit team of talented 2D explainer video specialists. Since 2012, we've poured our hearts into crafting compelling visuals that truly connect. We've been called 2D animation experts, explainer video gurus, storyboarding aces, visual communication masters, character animators, and 2D motion graphics specialists. But above all else, we're your dedicated 2D explainer video production partners.

Let's collaborate, explore your vision, and uncover how a custom 2D explainer video can elevate your brand and captivate your audience. Our meticulous approach, combined with years of experience in 2D animation, ensures every frame is infused with creativity and purpose. We bring a unique blend of artistic flair and technical expertise to every project, resulting in engaging and effective explainer videos.

Case Studies

2D Explainer Video Examples From Our Portfolio

01

PolyWorks

PolyWorks's video was engineered to highlight the adaptive flexibility of their measurement parameters when probing complex physical parts. In the high-precision aerospace and automotive manufacturing sectors, failing to properly establish geometric measurement constraints leads to critical assembly errors and expensive scrap. Without absolute control over how data points are calculated, inspectors risk relying on faulty spatial evaluations that compromise product safety.

Our design team initiated the layout by positioning side-by-side comparisons of the digital CAD workspace and the physical engine casing. This metrology software visual guide uses highly structured UI mockups to highlight the drop-down selectors for minimum, maximum, and best-fit parameters alongside the physical measurement points. By structuring these components with clear vector deviation arrows, we ensure that quality control inspectors immediately grasp the temporal and financial ROI of real-time parameter adjustment.

To illustrate the post-probing editing capabilities, we animated the fluid transition of geometric boundaries as the operator modifies the fitting type. We at Advids styled this technical capability overview with a high-contrast visual hierarchy that minimizes cognitive load during complex data analysis. This structural clarity, paired with an authoritative narrative, builds deep trust in the software's reliability and drives manufacturers to integrate the system into their inspection pipelines.

02

GR8 Tech

GR8 Tech is a B2B iGaming provider that offers tailored solutions for industry players. The video is designed to introduce the company and its services, highlighting the brand as a reliable and efficient partner.

Video Design - The video uses a 2D explainer video style to visually communicate the company's core message. It features bold, vibrant graphics, animated text, and a dynamic color palette that creates a visually engaging experience. The graphics are high quality, with sharp lines and smooth transitions that effectively convey the message. The use of geometric shapes, animated text, and a consistent color scheme, creates a polished, modern look that aligns with the company's branding.

The video's visual style successfully communicates the objective of being a reliable and efficient partner in the iGaming industry. The use of bold graphics, animated text, and a dynamic color palette creates a sense of energy and excitement, while the use of geometric shapes, animated text, and a consistent color scheme creates a polished, modern look that aligns with the company's branding. The overall tone of the video is confident, professional, and trustworthy, effectively showcasing the company's capabilities and positioning it as a leading player in the iGaming space.

03

Canon

Canon is creating AMLOS, a software-and-camera suite that aims to enhance modern hybrid meetings. The video is designed to showcase the solution and its key features.

Video Design - This 2D explainer video employs a clean and minimalist design style. It features bright, contrasting colors, like red and yellow, with bold typography and simple geometric shapes. The video uses white space effectively and transitions between screens smoothly. The graphics are visually appealing, adding visual interest to the explanation.

The video successfully conveys the objective of AMLOS. The simplified visuals clearly explain the AMLOS solution, using hand gestures and whiteboard drawings to highlight the camera's features. The tone is professional, informative, and engaging, attracting the attention of individuals interested in improving their hybrid meetings.

04

AntStack

AntStack is a serverless consulting company focused on helping startups build, deploy, and scale their applications. The video is designed to introduce their ASAP program, a solution that provides a pre-built serverless stack for fast and cost-effective development.

Video Design - The video utilizes a 2D explainer video style, employing a clean and modern aesthetic. Vivid color palettes of purple, yellow, and pink are prominently used, creating a visually engaging experience. Geometric shapes and simple animations are employed throughout the video, enhancing the clarity of the message and creating a sense of dynamism.

The video effectively conveys the benefits of ASAP, showcasing how it accelerates development, reduces cost, and provides end-to-end support. The visual style and the narrative work in tandem to create a positive and professional tone, which resonates with the target audience of early-stage startups. The video's clear message, attractive visuals, and engaging animations make it an effective tool for driving awareness of the ASAP program.

05

IRI

IRI is a company that works with FMCG businesses to make the complex simple. The video is designed to showcase how IRI helps businesses see the potential in their data and turn it into actionable insights.

Video Design - The video employs a 2D explainer video style, which is both engaging and informative. Animated graphics, such as lines, circles, and abstract shapes, move fluidly across the screen, creating a sense of motion and dynamism. The color palette is primarily blue, green, and yellow, creating a clean and modern aesthetic. These bright colors help highlight the key concepts within the video and add visual interest to the otherwise minimalist design.

The visual style of the video effectively communicates IRI's message of turning complex information into simple insights. The use of animated graphics and a bright color palette creates a sense of energy and excitement, while the minimalist design allows the key messages to stand out. This tone is further emphasized by the use of short, simple sentences and a clear call to action, making the video engaging and persuasive for their target audience, which is likely FMCG professionals.

Transparent Pricing

How Advids pricing work for 2D Explainer Videos?

Advids offers transparent, value-driven 2D Explainer video pricing with fixed fees for predictable budgeting. We deliver a premium production experience with streamlined workflows, dedicated project management, creative strategy, and complete transparency with no hidden costs.

Take an example of a 60-second 2D Explainer video designed to introduce a product, service, platform, or brand story. The goal: engage audiences, communicate value clearly, and drive stronger customer action.

Clean Design

$1000–1500

Simple, polished visuals with clean animation and clear messaging. Ideal for concise storytelling and effective audience engagement.

Engaging Visuals

$1500–2000

Enhanced motion graphics, dynamic transitions, and visually engaging scenes designed to increase viewer retention and brand recall.

Strategic Storytelling

$2000–3000

Combines compelling narratives, branded visuals, and data-driven messaging to create stronger emotional connection and audience trust.

Advanced Animation

$3000–4500

Features advanced animation techniques, premium motion design, and detailed visual sequences for a more immersive viewing experience.

Hybrid Approach

$4500–6000

Blends live-action footage, cinematic visuals, animation, and motion graphics to deliver a highly engaging and impactful final production.

Your Dedicated Team

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of 2D Explainer video specialists to illuminate your brand's message, blending creative storytelling with strategic marketing objectives to deliver 2D Explainer videos that drive results.

Creative Director

Leads the project vision from initial concept and scriptwriting to final production, championing your brand's message through compelling storytelling and innovative visual communication.

Storyboard Artist

Visualizes the narrative flow, sketching key scenes and actions to create a dynamic blueprint, ensuring clarity and engagement for a captivating viewer experience.

Animator

Brings the storyboard to life using cutting-edge animation techniques to create visually stunning, engaging motion graphics and character animation.

Voiceover Artist

Provides the perfect voice to complement your message, conveying information clearly and engagingly while adding personality and emotion to connect with your audience.

Sound Designer

Creates a rich audio landscape that enhances emotional impact, expertly blending music, sound effects, and voiceover into an immersive auditory experience.

Video Editor

Polishes the final product, seamlessly integrating animation, voiceover, and sound design to ensure a smooth, professional result that maximizes visual appeal and engagement.

12 Years of Expertise

What experience Advids has in 2D Explainer Video production?

Advids excels at creating engaging 2D explainer videos, using impactful visuals and narratives to simplify complex ideas. We utilize diverse 2D animation styles, perfectly suited for explainer videos. We leverage our understanding of visual storytelling and best practices to deliver exceptional results. Each video is meticulously crafted to align with your brand and target audience for maximum impact.

We serve diverse sectors, including tech, healthcare, education, finance, and e-commerce, crafting sector-specific narratives for effective communication.

12 years' experience crafting diverse 2D explainer videos (product demos, training, marketing).

We begin each project with thorough research, exploring your target audience, brand messaging, and business goals . We use engaging content hooks , styles, and animation techniques . Our collaborative approach ensures your vision is effectively communicated. We apply best practices for visually appealing and strategically effective results. Advids creates engaging animated explainer videos to simplify complex concepts. Our 2D animation services deliver high-impact explainer videos tailored to your brand. We specialize in motion graphics explainer videos that boost audience engagement. Our whiteboard animation explainer videos offer a unique and effective way to communicate your message.

FAQ

Frequently Asked Questions

What's the ideal length for a 2D explainer?
Effective 2D explainer videos are typically 60-90 seconds, concisely delivering key information while maintaining audience engagement.
How can we simplify our message in a 2D animation?
Simplify complex topics by focusing on a core message, using clear language, and avoiding jargon. Visual aids can further enhance clarity.
What 2D animation styles suit our brand?
Popular 2D animation styles include: whiteboard animation for a simple, hand-drawn feel; character animation for relatable storytelling; and motion graphics for dynamic visual representation.
How do we script a compelling 2D explainer?
A compelling script follows a clear structure: define the problem, present the solution, highlight benefits, and include a strong call to action.
How can we make our 2D animation memorable?
Memorable animations utilize unique visuals, a catchy soundtrack, and a compelling narrative that resonates with the target audience.
What are the key pre-production steps for 2D animation?
Pre-production involves:Conceptualizing the video's core message and target audience.,Developing a detailed storyboard to visualize the narrative flow.,Defining the visual style and creating character designs (if applicable).,Writing a concise and engaging script.
How can character animation enhance our animated explanation?
Character animation enhances engagement by creating relatable characters that embody the brand and message, fostering emotional connections with viewers.
How do motion graphics elevate a 2D explainer?
Motion graphics effectively communicate complex data and abstract concepts through dynamic visuals, enhancing understanding and engagement.
How to select a color palette for our 2D animation?
A well-chosen color palette reflects brand identity, evokes desired emotions, and ensures visual consistency throughout the animation.
Why is a storyboard crucial for animated videos?
A storyboard visually outlines the video's sequence, ensuring a clear narrative flow and effective communication of the message.
How do we integrate a clear call to action in our animated video?
A clear call to action, using strong verbs and compelling visuals, should be prominently placed at the video's end, guiding viewers towards the desired action.
How can text overlays enhance our animated message?
Text overlays reinforce key information, improve comprehension for viewers with hearing impairments, and enhance overall clarity.
How do we make our animated explanation accessible?
Accessibility is crucial: incorporate captions/subtitles, use clear visuals and audio descriptions for screen readers.
How can icons and symbols clarify our animated explanation?
Icons and symbols visually represent complex ideas, simplifying information and making the message universally understandable.
What common errors should we avoid in animated explainers?
Avoid common mistakes: overly complex storylines, poor audio/video quality, and a weak or missing call to action.
2D Explainer video Production

Struggling to get your message across?

An 2D Explainer video can be the key. At Advids, we understand the power of clear communication and engaging visuals. We don't just create videos; we craft experiences that resonate with your audience and drive results.

  • Imagine a story that captivates your viewers from start to finish — that's what we deliver.
  • Our 2D Explainer video Production process ensures your message is clear, concise, and memorable.
  • With Advids, you get a partner who is passionate about helping you achieve your goals through effective video.
Let Advids help you
2D Explainer video production illustration
Pre Production Guide

Production Process

Ready to create an amazing 2D Explainer video? Before diving into script creation, we focus on pre-production — the crucial foundation for success. This detailed pre-production is crucial for your video content marketing strategy.

First, understand your audience, their needs, and what resonates with them.

Next, define clear objectives — what should your 2D Explainer video achieve.

Then, identify your core message — what's the key takeaway you want to convey.

Our 2D Explainer video Production process begins with a deep dive into your needs. As your 2D Explainer video Production agency, we're here to guide you through every step. Effective product video production starts with a solid pre-production plan.