Maag Group
Maag Group's video was engineered to peel back the exterior casing and reveal the intricate internal mechanics driving their extrusion gear pump. In high-throughput polymer processing and recycling industries, machinery components operate under extreme mechanical stress. Without specialized gear systems, the friction from high-viscosity materials causes rapid mechanical wear, introducing metal particles into the polymer and forcing expensive production halts for part replacements. Our goal was to demonstrate how dual-drive extrusion technology mitigates these costly vulnerabilities.
Our design team structured the visual journey around high-fidelity CAD renderings that juxtapose traditional single-drive systems against the new dual-drive configuration. We anchored the dual-drive gear pump visualization with cutaway perspectives of the housing, specifically highlighting the gear mesh friction point in the single-drive unit versus the contactless synchronization of the dual-drive setup. We also utilized exploded-view schematics to detail the physical integration of the dual-drive gearbox, universal drive shafts, and motor. This transparent breakdown clarifies the mechanics of contaminant prevention so that Plant Operators immediately grasp the ROI of reliable, low-maintenance production.
To illustrate these benefits in action, Advids utilized kinetic particle tracking and dynamic fluid simulation to show the smooth passage of highly filled polymer through the extrusion chamber. We integrated these animations into a structured technical hardware operation overview, pairing the mechanical motion with data-driven ROI graphs that contrast dual-drive longevity against single-drive wear curves. This clean, high-contrast industrial aesthetic minimizes cognitive load, preventing viewer fatigue while digesting complex comparative data. The resulting authoritative presentation builds deep operator trust, concluding with a clear call to action geared toward long-term operational modernization.