Have you ever wished you could make even the most complex information instantly understandable? I am here today to show you how. In this article, what we'll explore is the incredible impact of 2D animated explainer videos-how they transform complex ideas into easily digestible narratives, boosting engagement and understanding. Our goal is to show you how these videos can make learning a truly captivating experience, and we'll back it up with some compelling statistics. Let's begin.
83% of interviewed marketers were satisfied with the ROI of video marketing.
81% of video-viewing occasions get all or most of people's attention.
Twitter videos that don't require sound to be understood gain 28% more view time.
These stats reveal the undeniable power of video, especially when designed for clarity and engagement. 2D animated explainer videos offer a dynamic solution, translating complex information into easily digestible visuals. We've handpicked 30 Engaging 2D Animated Explainer Video examples that instantly resonated with us and inspired interest.
VISA Direct is a push payment platform that makes it possible for fast, simple, and secure payments to travel across town or across the world. This video is designed to educate the Risk & Compliance community on the inner workings of VISA Direct.
Video Design - The video utilizes a clean and modern graphic style, relying heavily on line art and animation. It employs a minimalist color palette of blue, yellow, and white, which aligns with the VISA brand. The video incorporates a 2D Animated Explainer Video style, focusing on illustrating the benefits of using VISA Direct in a visually engaging way.
The video's animation style is simple and impactful, showcasing the flow of money and the global reach of VISA Direct. The blue and yellow color scheme is consistent with the VISA brand, creating visual recognition. The use of line art gives the video a modern feel, while the animations effectively communicate the key points of the narrative. The video's overall tone is confident and informative, reinforcing the reliability and security of the VISA network.
ManpowerGroup's video is designed to promote their outplacement services and highlight their expertise in helping individuals find in-demand jobs.
Video Design - This 2D Animated Explainer Video features simple, clean graphics with a focus on bold colors and clear illustrations. The video utilizes a timeline format that highlights the evolution of outplacement over the decades. The visual style is modern and engaging with a distinct use of color palette that is consistent throughout the video.
The video design style effectively communicates the message that ManpowerGroup has been a market leader in outplacement for decades and has adapted to the changing needs of individuals and organizations. The simple animation style helps make the video accessible to a broad audience and the graphics used clearly illustrate the benefits of using outplacement services. The use of the timeline format helps make the video informative and engaging, by providing a historical context to the product. The video's tone is optimistic and encouraging, making it a great tool for promoting the value of outplacement.
Western Digital's 2D Animated Explainer Video masterfully illustrates the increasing storage demands of modern connected vehicles. With data playing a central role in vehicle operation and passenger experience, the video emphasizes the importance of reliable and durable storage solutions.
The 2D animation style creates a visually captivating journey through the intricate world of automotive data management. The sleek, futuristic design and vibrant color palette enhance viewer engagement while clearly conveying the message. Western Digital demonstrates how animation can transform technical concepts into an accessible and captivating narrative.
FireMon is a security automation solution designed to help organizations automate their security processes. This video showcases the flexibility of the solution and how it can be used to automate security at different levels.
Video Design - This 2D Animated Advertisement Video uses a clean and modern visual style. The animation is smooth and engaging, graphics are vibrant and colorful. Isometric graphics create a sense of depth and dimension, making the video easy to follow and understand.
The overall design is very clean, visual elements are simple and consistent. Bright, bold colors highlight key elements, smooth animations and engaging visuals keep the viewer interested. This video effectively communicates the benefits of automation, illustrating how the solution works and the different levels of automation available. The positive and optimistic tone highlights the benefits of the solution.
Pesinet's 2D animated explainer video brilliantly showcases its innovative healthcare solutions. The bright color palette and dynamic animations inject energy into the often-dry topic of healthcare management. The simple, yet effective character design adds a touch of personality.
The video's strength lies in its ability to convey complex information in an easily digestible format. The concise voiceover and clear visuals work in perfect harmony, leaving a lasting impression on the viewer. It's an inspiring example of how a well-crafted animated video can elevate a brand and drive engagement.
What We Can Learn
Bright colors and simple characters make complex ideas easy to grasp, boosting understanding.
Logicom is a distribution company that helps organizations move their business to the cloud and provides solutions for increasingly demanding IT challenges. This video is designed to showcase Logicom's partnership with Cisco Meraki and highlight the benefits of their cloud-based IT solutions.
Video Design - The video utilizes a clean and modern design style. It features bold, simple line drawings that represent the various aspects of cloud-based IT, including infrastructure, software, and security. The use of a green color palette gives the video a professional yet friendly look and feel. These elements work together to create a visually engaging 2D Animated Explainer Video that is both informative and easy to understand.
The video effectively uses animations and visuals to highlight the increasing complexities of IT in a world where customers are constantly moving to the cloud. By showing how cloud-based solutions can address these challenges, the video communicates the value proposition of Logicom and Cisco Meraki. The video's tone is professional and positive, and it successfully conveys the message that Logicom is a trusted partner that can help businesses navigate the ever-evolving landscape of IT.
Intel continuous profiling is an open-source solution, which enables any team to continuously analyze code performance across their entire environment. This video is designed to introduce viewers to Intel's continuous profiling solution and explain how it can help improve application performance and reduce costs.
Video Design - Intel's video utilizes an animated style, featuring vibrant graphics and isometric representations of data and technology. The video seamlessly integrates abstract representations of code, databases, and performance metrics, emphasizing the concept of continuous profiling. This style makes the video engaging for a technical audience, while the use of simple animation, bright colors and a clear narrative structure effectively conveys the solution's benefits. This approach transforms the complexity of continuous profiling into a clear and engaging message, making it an ideal 2D Animated Explainer Video.
The video's clean visual style and animated nature enhance viewer engagement by capturing attention and clearly conveying the information. The dynamic graphics, paired with a fast-paced narrative, highlight the key benefit of the solution, showcasing the ability to reduce costs and improve application performance. The graphics effectively communicate the Value Proposition of the solution, clearly establishing the narrative around the need for Intel continuous profiling in today's technology-driven world.
Strata provides cloud security solutions. This video is designed to highlight Strata's flexible security consumption model.
Video Design - This 2D Animated Ad Design uses a simple, clean design with a white background and flat, isometric graphics. The graphics are well-designed and easy to understand, creating a modern and professional look. The video uses simple animations to guide the viewer through the concepts, making the video visually engaging and easy to follow.
The design effectively communicates the video message of flexible security consumption. The use of red firewall icons on top of each server and database demonstrates the ease with which security can be deployed. The animation shows that you can scale your security as your cloud infrastructure grows, without needing to change your consumption model. The clean, modern design adds credibility to the video, communicating that Strata is a reliable and trustworthy security provider.
This video is designed to highlight the benefits of OpenText's AI-powered chatbot. The goal of the video is to showcase how it enhances user experience, frees agents and reduces support costs.
Video Design - The video utilizes a minimalist, modern design with an 2D Animated Explainer Video style. It features a blue color palette, clean lines, and animated elements that include a chatbot interface, people interacting with the system, and a futuristic logo. The visuals emphasize the concept of a virtual assistant with a simple design, and the inclusion of the ask anything phrase in the chatbot interface drives this concept forward.
The video effectively uses a clean, simple animation style to communicate the complex nature of the product. The graphics are high quality and visually engaging. The video tone is professional, informative, and even a bit playful, which makes it easily relatable to the target audience. The combination of visuals and narrative effectively communicates the value proposition of OpenText's AI-powered chatbot, which ultimately drives the video goal.
This 2D animated explainer video, produced by WalkMe, masterfully captures the struggle of keeping pace with the ever-evolving digital landscape. The slick design, punctuated by vibrant splashes of color against a dark backdrop, creates a visual feast. It’s a testament to how simplicity and bold choices can result in a stunning and engaging experience.
The video’s true brilliance lies in its ability to connect emotionally. By showcasing how WalkMe empowers users to master technology and realize its potential, the video transcends mere product promotion. It taps into a shared human desire for a better future, leaving the viewer inspired and wanting to learn more.
Printify is a print-on-demand platform that lets you create and sell your own brand of skincare, supplements, and coffee. This video is designed to introduce these new product lines and encourage you to join the waitlist.
Video Design - This video uses a 2D Animated Video Production style. It features bright and bold colors, simple graphics, and animated product mockups. The design is clean and modern, and the animations are smooth and engaging.
The video highlights the ease of starting your own brand by simply choosing your products and customizing the labels with your brand logo. The tone is upbeat and energetic, emphasizing the opportunity to join a lucrative market. Printify effectively uses animations to illustrate its services, showcasing its simplicity and allowing viewers to visualize the process of creating and selling their own products. The video's visual style and narrative clearly communicate the benefits of joining Printify, encouraging viewers to join the waitlist and become part of the growing consumer products market.
This 2d explainer animation is a knockout! It's a masterclass in how to position a brand as the leader in its space. The animation is dynamic, the colors are vibrant, and the music is uplifting, perfectly capturing the energy and momentum of the company. The stadium visuals are a clever way to showcase the company's impressive list of awards and recognitions, further solidifying its dominance.
The video confidently celebrates the company's ten-year journey, thanking everyone involved and highlighting its groundbreaking achievement of establishing the first data catalog in 2012. This is a video that will inspire viewers and leave them wanting more.
What We Can Learn
Dynamic transitions keep viewers engaged, driving them to the end.
1Password is a password manager and developer tool that helps protect secrets and simplifies development workflows. This video is designed to introduce developers to the benefits of 1Password Developer Tools.
Video Design - The video is a 2D Animated Advert Example that uses minimalist line art graphics on a dark background. This design style is simple and engaging, making the video easy to watch and understand, and it highlights the key benefits of 1Password Developer Tools. Animated cubes and lines help illustrate how the different components of the product work together. The simplicity of the visuals reinforces the message of clean and secure development workflows. The video utilizes a clean and modern design style, employing minimal colors and smooth transitions to achieve an elegant and professional look.
The animation style creates a sense of clarity and focus, drawing attention to the features of 1Password. The video's narrative highlights the ease of use and security provided by the product. It emphasizes that developers no longer have to worry about managing and securing various credentials. The video ends with a call to action to learn more, encouraging viewers to visit the 1Password website for further information. The visual design of the video effectively conveys the objective of the video, which is to introduce developers to a streamlined and secure solution for managing credentials. It promotes a positive and confident tone, demonstrating the value proposition of 1Password for developers.
EasyWP, a hosting solution from Namecheap, aims to make WordPress simpler for everyone. The video is designed to showcase this solution and its benefits, aiming to attract users who are intimidated by the technical aspects of WordPress hosting.
Video Design - The video utilizes a clean and minimalist design style. It features a combination of bold colors and geometric shapes, creating a visually appealing and engaging experience. Animated elements, like the floating briefcase, add a playful touch, while the use of the WordPress logo throughout the video reinforces the brand connection. The use of simple, straightforward animation techniques makes it a great 2D Animated Explainer Video, effectively conveying the message without overwhelming the viewer with excessive visual information.
The video effectively conveys the message of EasyWP, showcasing how the platform simplifies the process of getting online with WordPress. The simple and bright color palette, along with the use of playful animation, creates a lighthearted tone, appealing to both beginners and experienced users, suggesting that EasyWP is the solution for everyone.
Segment's 2D animated explainer video cleverly visualizes the often-complex world of data management. It portrays Segment as a central hub, seamlessly collecting and filtering customer data from various sources. The use of lively animation and a dynamic soundtrack keeps viewers engaged as the video explains how Segment protects user data, forms valuable personas, and identifies key audiences.
This video stands out for its ability to present technical information in a visually captivating and easily understood format. It's a powerful example of how animation can make complex topics more accessible, inspiring businesses to harness the power of customer data with Segment.
This 2d animation explainer video is a brilliant example of how to make a complex topic relatable. It captures the frustration of IT teams overwhelmed by alerts, creating a strong connection with the audience. The animation is charming and engaging, making the video memorable. The use of humor is clever, transforming a technical subject into an easily digestible story.
The video effectively demonstrates how the platform streamlines operations, leading to increased productivity and peace of mind for IT professionals. This approach is a great inspiration for any video campaign aiming to explain complex technology in a way that resonates with viewers.
What We Can Learn
A clear narrative arc builds engagement and drives understanding.
This 2d animation explainer video masterfully portrays the complexities of modern IT management. It seamlessly transitions between common pain points, like unpatched systems and prohibited software, highlighting the urgency of effective endpoint security. The video effectively showcases the power of a streamlined solution to automate tasks and mitigate risks.
The user interface demo within the video adds an extra layer of engagement, providing a glimpse into the software's intuitive design. The overall aesthetic and upbeat music leave viewers with a sense of optimism, demonstrating that IT management doesn't have to be a constant battle.
What We Can Learn
Incorporate a relatable character or scenario to build a connection with your audience.
If your company struggles with supplier collaboration during product development, Siemens might have the solution. This 2D animated explainer video showcases the Siemens Supplier Quality Hub, a cloud-based platform designed to streamline communication and quality control. The animation cleverly visualizes the pain points of managing suppliers, from missed expectations to time-consuming workflows.
The video highlights the hub's ability to centralize data exchange, automate notifications, and track the status of complaints and quality actions. The result? Enhanced collaboration, reduced lead times, and eliminated non-value-added processes. Siemens Supplier Quality Hub promises a more efficient and effective way to manage supplier relationships, leading to a smoother product development lifecycle.
This Google video is designed to explain how Google's global fiber optic network seamlessly transfers web traffic at scale to keep Google Cloud services running.
Video Design - This 2D Animated Explainer Video uses simple graphics to depict the complex network and its functionality, making the information digestible for a wider audience. The clean and simple design of the video employs a color palette of blue, green, and yellow, creating a visually appealing and engaging user experience. The use of flat animation style and simple iconography reinforces the video's goal of communicating complex information in a clear and concise way.
The visual design, characterized by flat illustrations, bright colors, and a consistent style, effectively communicates the intricate global network of Google's data centers. The tone of the video is professional, informative, and engaging. It uses simple language and visual metaphors to explain a complex concept, highlighting the scale, redundancy, and efficiency of Google's network architecture. By visually demonstrating the intricate interplay of data centers, fiber optic cables, and software mesh, the video effectively drives home the message of a robust and reliable global infrastructure.
In this delightful 2D animated ad production, we admire how Citrix subtly addresses DaaS security concerns with a clever twist. The animation brilliantly visualizes complex concepts like adaptive authentication and app protection policies with clean, memorable icons and engaging transitions. Its a lesson in communicating technical information in a simple, elegant way.
Citrix also nails the branding, keeping their color palette consistent and logo prominent. The upbeat music and friendly voiceover add to the video's overall positive vibe. This piece makes us consider the power of 2D animation in explaining intricate topics clearly and effectively.
What We Can Learn
Maintain consistent branding for a professional look.
AdHive is a platform based on Ethereum smart contracts, aiming to revolutionize social video advertising. It simplifies the process, showcasing how it helps marketers.
Video Design - The video is a simple, easy-to-understand explainer video that clearly shows how AdHive helps marketers. It uses bold colors and playful graphics with clean lines to engage the audience. Geometric shapes and animated gears highlight the platform's automation, creating a sense of movement and efficiency.
The video effectively uses visual design to communicate AdHive's goal and call to action. The visuals depict the complexity of traditional advertising and then the simplicity of AdHive, creating a positive contrast. The video's tone is upbeat and optimistic, conveying the ease and effectiveness of the platform.
In this clever 2D animated commercial video, Charles Stanley Direct takes the daunting world of investing and makes it approachable. Weve ever seen such a seamless blend of education and entertainment. The use of visual metaphors, like the classroom and thank-you graphics, reinforces the brands commitment to investor education.
The animations are more than just eye candy; theyre key to understanding complex financial concepts. This video demonstrates how effective visual storytelling can be in demystifying investing, making it a fantastic example for any brand looking to connect with their audience on a deeper level.
The dynamism of this 2D animated ad example instantly grabs our attention. We all appreciate how the ad simplifies the complexities of decentralized finance through intuitive visuals. The white dots journey, encountering various obstacles, becomes a relatable metaphor for the challenges faced within traditional financial systems.
Radixs approach, demonstrated through the engaging animations of Access, Liquidity, and Choice, resonates with viewers. This piece demonstrates how visual metaphors and sharp design choices can effectively communicate complex ideas, leaving a lasting impression and prompting curiosity.
What We Can Learn
Design for emotional impact; feelings drive engagement.
Clever deception lies at the heart of this compelling 2D animated sales video for Back Market. The video artfully builds anticipation for a new phone launch, only to reveal it as a refurbished iPhone. We love how Back Market brilliantly uses leaked documents, social media chatter, and the excitement of influencers to create an aura of authenticity.
This ingenious campaign highlights not just a product, but a philosophy, promoting a sustainable future through reborn tech. The video expertly weaves together live-action and 2D animation, creating a dynamic and engaging viewing experience. The minimalist aesthetic and carefully chosen soundtrack add to the video's overall sophistication and impact.
What We Can Learn
Let your animation style reflect your brand's personality and values.
AppFolio is software designed to make managing association duties easy. This video showcases the mobile app and its benefits for community association board members.
Video Design - The video uses a 2D Animated Corporate Video style, showcasing the features of AppFolio using a series of animated scenes. Each scene is brightly colored and features simple, cartoonish visuals that are easy to understand.
The video effectively communicates the ease of use and accessibility of AppFolio. The colorful and clean design portrays the efficiency and simplicity of using AppFolio, emphasizing how it can help board members fulfill their responsibilities and manage their communities with ease.
In this 2D animated explainer video, we love the compelling way Alation positions itself as the GOAT of data catalogs. By drawing parallels with iconic athletes, the video effectively communicates the brand's commitment to excellence and leadership in the industry. The dynamic animation, vibrant colors, and uplifting music perfectly capture Alations energy and momentum.
Not to mention, the stadium visuals cleverly showcase Alation's impressive list of awards and recognitions, further solidifying its dominance. Alation confidently celebrates its 10-year journey, thanking everyone involved and highlighting its groundbreaking achievement of establishing the first data catalog in 2012.
What We Can Learn
Leverage compelling character animation to connect emotionally with viewers, driving conversions.
This 2d animated explainer video is a visual treat, bursting with vibrant colors and smooth transitions. It's a masterclass in grabbing attention and holding it. The clever use of isometric 3D animations, showing Bitcoin transforming into real-world assets like a house, car, and gifts, effectively communicates the power of cryptocurrency.
The video's simple, intuitive UI design, highlighted through crisp 2D animations, reinforces the brand's focus on user experience. This, paired with the upbeat electronic music, creates a sense of modern convenience. The video leaves a lasting impression of a brand embracing innovation without sacrificing accessibility.
What We Can Learn
Craft a visual narrative showcasing your product's benefits to create an emotional connection and encourage purchase.
This 2d explainer video is a masterclass in clarity and engagement. The bright color palette and dynamic animations breathe life into the often-dry topic of healthcare management, making it feel fresh and exciting. Simple yet effective character design adds personality, making the video feel approachable and relatable.
The video's real strength lies in its ability to simplify complex information. The concise voiceover and clear visuals work in perfect harmony, leaving a lasting impression on the viewer. This is a prime example of how a well-crafted animated video can elevate a brand and drive engagement.
What We Can Learn
Create a clear call to action that motivates viewers to take the next step, leading to conversions.
This 2D Animated Explainer Video showcases the Cisco Catalyst 9136 Access Point's advanced features with precision. The smooth 3D rotations and close-up shots effectively highlight its dual uplink ports, console port, environmental sensors, and USB connectivity for IoT applications. The minimalist white backdrop amplifies the sleek design, allowing viewers to focus on the product's form and functionality.
The subtle techno music complements the video's tech-forward aesthetic, creating an engaging experience. Concise on-screen text emphasizes key selling points like resilient infrastructure and unmatched Wi-Fi experience, leaving a lasting impression on potential customers. This video exemplifies how powerful product demos can be when design, animation, and messaging are seamlessly integrated.
This 2D animated explainer video from PerkinElmer immediately grabs attention by showcasing historical footage, providing a compelling glimpse into the company's deep-rooted history in science. This historical foundation serves as a powerful springboard to highlight their present-day innovations, creating a seamless transition between past accomplishments and current breakthroughs.
The video effectively conveys PerkinElmer's relentless pursuit of scientific progress. The core message of accelerating scientific outcomes resonates through crisp visuals of advanced lab equipment and diverse researchers at work. By showcasing its commitment to innovation, the video inspires confidence in PerkinElmer's ability to shape the future of science and improve lives.
FAQ
How can a 2D animated explainer video simplify my complex product or service for my target audience?
2D explainer videos clarify complex products by visualizing functionality, simplifying processes, and engaging audiences with compelling narratives.
What are the different styles of 2D animation, and which one best suits my brand's personality and message?
Diverse 2D animation styles, from minimalist to dynamic, can be tailored to match brand personality and messaging.
What is the typical cost range for producing a 2D animated explainer video, considering different lengths and complexities?
2D explainer video costs range from $1000 for basic to $6000 for complex productions, depending on length and detail.
What is the typical production timeline for a 2D animated explainer video, from initial concept to final delivery?
Typical production timelines span 3-8 weeks, varying with complexity and revisions.
What are the key elements that make a 2D animated explainer video engaging, memorable, and effective in achieving its marketing goals?
Engaging explainer videos combine clear messaging, compelling visuals, strong narratives, and memorable calls to action.
How can I effectively incorporate my existing brand assets (logo, color palette, etc.) into the 2D animated explainer video?
Existing brand assets (logo, colors, etc.) can be seamlessly integrated for consistent branding.
What are some common mistakes to avoid during the pre-production and production phases of creating a 2D animated explainer video?
Avoid pitfalls like unclear messaging, overly complex visuals, and mismatched target audience.
How can I ensure that the message in my 2D animated explainer video is clear, concise, and easily understood by my target audience?
Ensure message clarity with concise language and visuals reinforcing the narrative.
What are the advantages of using 2D animation over other video styles specifically for explainer videos, considering my marketing objectives?
2D animation excels at simplifying complex ideas, making it ideal for educational and engaging explainer videos.
How can I use 2D animation to tell a compelling story about my brand or product that resonates with my target audience and drives conversions?
Compelling brand stories combine engaging visuals, relatable characters, and clear narratives to resonate with audiences and drive conversions.
What are some creative and effective ways to use 2D animation to explain complex concepts or technical details in a visually appealing and easy-to-understand manner?
Complex concepts are effectively explained using visual metaphors, step-by-step breakdowns, and dynamic animations.
How can I find and select a reputable and experienced 2D animation studio that understands my needs and can deliver high-quality work within my budget and timeframe?
Choose a reputable studio with a proven track record, diverse portfolio, and client-centric approach.
What are the essential questions I should ask a potential 2D animation studio before hiring them to ensure they are the right fit for my project?
Inquire about a studio's experience, process, communication methods, and pricing structure.
How can I determine if a 2D animated explainer video is the right choice for achieving my specific marketing objectives and target audience needs?
Determine if a 2D explainer video aligns with marketing objectives and target audience needs.
How can I repurpose the assets and content from my 2D animated explainer video for other marketing channels and formats to maximize its reach and impact?
Repurpose video assets for various marketing channels to maximize reach and impact.
How to plan and optimize 2D Animated Explainer Videos?
Intuitive Design: "Don't make me think." - Steve Krug. Advids applies this to every video. For a cybersecurity software client, we simplified complex technical concepts into easily digestible visuals, resulting in a 40% increase in viewer retention.
Actionable: Prioritize clarity and simplicity in visuals and messaging for better comprehension.
Authenticity in Messaging: "Content is fire; social media is gasoline." - Jay Baer. Advids leverages this power responsibly. For an e-commerce client, we developed a series of authentic 2D explainer videos showcasing real customer testimonials, boosting conversion rates by 15%.
Actionable: Build trust by showcasing genuine customer stories and experiences.
Visionary Storytelling: "Facts do not cease to exist because they are ignored." - Aldous Huxley. Advids uses this to inform compelling narratives. For a non-profit client, we used data visualization within a 2D explainer video to highlight the impact of their work, leading to a 25% increase in donations.
Actionable: Ground creative storytelling in factual data to enhance credibility and impact.
Targeted Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids tailors stories to specific audiences. For a B2B SaaS client, we created persona-driven 2D explainer videos, resulting in a 30% increase in qualified leads.
Actionable: Craft tailored narratives that resonate with specific target audience segments.
Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton M. Christensen. Advids embraces change and innovation. For a mobile app client, we used cutting-edge animation techniques in their 2D explainer video, significantly boosting app downloads and user engagement.
Actionable: Embrace innovative design and animation techniques to stand out from the competition.
Why Advids for 2D Animated Explainer Video?
At Advids, we specialize in crafting high-quality, original 2D Animated Explainer Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a compelling and effective animated experience.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 2D Animated Explainer Video truly effective. Over 320 of these projects have been specifically focused on crafting impactful 2D explainer videos. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Tailored 2D Animated Explainer Video Solutions: We customize each project, whether it's a concise explainer video, dynamic character animation, or any other style of 2D animation, to perfectly align with your brand, message, and target audience. The Art of Animated Storytelling: Our skilled team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Powered by Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your 2D Animated Explainer Videos are visually stunning and leave a lasting impression.
A Partnership Built on Collaboration:
Collaborative Approach, From Concept to Completion: We believe in close collaboration throughout the entire process, ensuring your vision is at the forefront of every decision. Strategic Communication for Optimal Results: Clear and open communication is fundamental to our process. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D Animated Explainer Videos.
Ready to unlock the potential of 2D Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Explainer Video?
A 2D animated explainer video is a short, animated video that effectively explains a product, service, or concept in a clear, concise, and visually appealing way. These videos leverage the power of animation to simplify complex information, engage viewers emotionally, and enhance message retention. By combining compelling narratives, eye-catching visuals, and concise messaging, 2D animated explainer videos can effectively communicate your value proposition, increase brand awareness, and drive conversions.
2D animated explainer videos are versatile and can be used for a variety of purposes, including product demos, educational content, brand storytelling, social media marketing, and customer onboarding. They can be used to introduce a new product or service, explain a complex process, or simply tell a story about your brand.
What do top 2D Animated Explainer Videos have in common?
Character Animation
- Illustrative characters tell a story, injecting humor and relatability.
Whiteboard Animation
- Hand-drawn images and text on a whiteboard, creating simplicity and clarity.
Motion Graphics
- Animated graphic elements like shapes, icons, and text, creating visual dynamism.
Typography-Based Animation
- Animated text emphasizes key messages, creating a visually striking impact.
Visual Storytelling
- Captivating and memorable storytelling through visuals and animation.
Clear Call to Action
- Directs viewers to take a specific action, driving conversions.
Concise and Engaging
- Keeps viewers engaged with a clear and concise message.
Humor and Emotion
- Relatable and memorable through humor or emotional elements.
Visual Metaphors
- Simplifies complex concepts, making them easier to grasp.
Data Visualization
- Presents data and statistics in a visually appealing and informative way.
Target Audience Focus
- Tailored content, style, and tone resonate with viewers.
High-Quality Production
- Professional voiceover, sound effects, and music enhance impact.
What makes 2D Animated Explainer Video effective?
A captivating 2D animated explainer video is a powerful tool for engaging your audience and effectively communicating your message. It's a compelling way to simplify complex information, making it easier for viewers to understand and retain.
The effectiveness of a 2D animated explainer video is driven by its ability to create engaging visuals and narratives that resonate with viewers. It's a design to capture attention, spark interest, and leave a lasting impression.
Methods for creating effective 2D animated explainer videos include using clear and concise storytelling, incorporating visual metaphors and data visualizations, and tailoring the content to the specific needs and interests of your target audience. These techniques lead to a more engaging and impactful experience for viewers, ultimately increasing brand awareness, driving conversions, and fostering customer loyalty.
How long should your 2D Animated Explainer Video be?
A well-crafted 2D animated explainer video is a powerful tool for engaging your audience and effectively communicating your message. It's a compelling way to simplify complex information, making it easier for viewers to understand and retain. The ideal length of a 2D animated explainer video is driven by the specific message you're trying to convey and the attention span of your target audience. Strategies for determining the optimal length include considering the complexity of the topic, the desired level of detail, and the platform where the video will be shared.
Pre-Production Questions
What is the primary objective of the video?What is the target audience's attention span?What is the complexity of the message?How much information needs to be conveyed?What is the desired level of detail?What is the intended platform for distribution?What is the overall tone and style of the video?
How to create 2D Animated Explainer videos?
A captivating 2D animated explainer video is a powerful tool for engaging your audience and effectively communicating your message. It's a compelling way to simplify complex information, making it easier for viewers to understand and retain. The creation of a 2D animated explainer video involves a strategic process that combines creative vision, technical expertise, and a deep understanding of your target audience. It's a process to ensure that your video is both engaging and effective.
Pre-Production
Define target audienceDevelop a compelling scriptChoose animation styleStoryboard the video
Production
Create visuals and animationRecord voiceoverAdd sound effects and musicEdit and refine the videoRender and export the final videoOptimize for different platformsPromote and distribute the video
2D Animation Styles for Engaging Product Launches
This style uses illustrated characters to tell a story, often injecting humor and relatability into complex topics. Think of a friendly guide walking your viewers through a process. It's particularly effective for building an Emotional Connection and making your brand more approachable. For example, a company explaining a new insurance policy could use characters to represent different customer scenarios.
Whiteboard Animation:
This popular style features a hand drawing images and text on a whiteboard, creating a sense of simplicity and clarity. It's ideal for breaking down complex processes or data in an easily digestible way. Imagine explaining a software's features as they are drawn out step-by-step. This style is favored by educational institutions and companies explaining technical concepts.
Motion Graphics:
This style focuses on animating graphic elements like shapes, icons, and text, creating a visually dynamic and engaging experience. It's particularly effective for showcasing data, statistics, or abstract concepts. Think of a vibrant infographic coming to life. This style is often used by tech companies or businesses presenting marketing data.
Typography-Based Animation:
This style brings text to life through animation, emphasizing key messages and creating a visually striking impact. It's ideal for highlighting important information or creating a sense of intrigue. Imagine key phrases appearing on screen with dynamic effects. This style is popular for short, impactful messages, often used in social media ads.
Unleashing the Power of 2D Animation
Choosing the right type of 2D animated explainer video for your specific needs is crucial for maximizing its impact. Here's how different styles can be used:
Product Demos: Imagine showcasing your new mobile app's features through vibrant motion graphics, highlighting its user-friendly interface and key functionalities. Alternatively, you could use character animation to show how your product solves a common problem for a relatable character.
Educational Content: Whiteboard animation can be incredibly effective for explaining complex topics in a simple and engaging way. Imagine a teacher explaining a scientific concept by drawing diagrams and formulas on a whiteboard, making it easier for students to grasp.
Brand Storytelling: Character animation excels at crafting Compelling Narratives that connect with viewers emotionally. Imagine a story about the origins of your company, told through charming characters and a heartwarming narrative, Building Brand Affinity and loyalty.
Social Media Marketing: Short, attention-grabbing motion graphics or typography-based animations can effectively Capture Attention on platforms like Instagram or Facebook. Imagine a quick, visually appealing animation highlighting a special promotion or a new product launch, driving engagement and clicks.
Crafting Compelling Explainer Videos
Crafting a High-Quality 2D Animated Explainer Video
Crafting a high-quality 2D animated explainer video requires careful planning and attention to detail. Here are some key considerations:
1. Define Your Target Audience:
Who are you trying to reach with your video? Understanding your audience's demographics, interests, and pain points is crucial for tailoring your message and style effectively.
2. Develop a Strong Script:
Your script is the foundation of your video. It should be clear, concise, and engaging, effectively communicating your message in a compelling way.
3. Choose the Right Animation Style:
Select a style that aligns with your brand identity, target audience, and video's objective. Each style evokes different emotions and conveys information in unique ways.
4. Focus on Visual Storytelling:
Use visuals, animation, and sound design to tell your story in a captivating and memorable way. Show, don't just tell.
5. Ensure High-Quality Production:
Invest in professional voiceover, sound effects, and music to enhance your video's overall quality and impact. High-Quality Production values make a significant difference in audience perception.
Captivate Your Audience: Crafting Engaging Explainer Videos
Engaging your audience requires understanding their preferences and creating a video that resonates with them. Here's how:
Keep it Concise: Attention spans are short. Get to the point quickly and deliver your message efficiently. Aim for a video length that's optimal for your content and platform.
Use Humor and Emotion: Injecting humor or emotional elements can make your video more relatable and memorable. Think about how you can evoke a positive feeling or a chuckle from your viewers.
Incorporate Visual Metaphors:Visual Metaphors can simplify complex concepts and make them easier for viewers to grasp. For example, you could use a growing plant to represent the growth of a business.
End with a Clear Call to Action: Tell viewers what you want them to do next, whether it's visiting your website, signing up for a free trial, or making a purchase. A Clear Call to Action guides viewers towards the desired outcome.
Maximize Your Explainer Video Impact
Integrating your explainer video strategically into your marketing funnel can significantly enhance its impact. Here's how:
Awareness Stage: Imagine using a short, eye-catching animated video on your website's homepage to introduce your brand and its core Value Proposition to potential customers. This creates a first impression and piques their interest.
Consideration Stage: Embed your video in blog posts or email campaigns to educate prospects about your product or service in more detail. This provides valuable information to help them evaluate your offering.
Decision Stage: Feature your video on product pages or pricing pages to provide a final push for prospects considering a purchase. This can address any remaining questions and reinforce the benefits of choosing your product.
Customer Onboarding: Use your video to welcome new customers and guide them through the initial steps of using your product or service. This can reduce confusion and improve customer satisfaction.
B2B Video Strategies for Success
In the B2B world, explainer videos can be a powerful tool for simplifying complex ideas and making your brand more approachable. Here's how:
Sales Presentations: Instead of relying solely on text-heavy slides, captivate potential clients with an engaging video that showcases your solution's value proposition in a clear and concise way.
Lead Nurturing: Use email marketing to deliver targeted videos that address specific pain points and move leads further down the sales funnel. This provides valuable content that keeps your brand top-of-mind.
Trade Shows and Events: Loop an eye-catching explainer video at your booth to draw attendees in and spark conversations. This can be a great way to stand out from the crowd and generate leads.
Training and Onboarding: Simplify complex processes for new clients or employees with Engaging Videos that make learning enjoyable and effective. This can improve knowledge retention and reduce training time.
Winning Product Launch Video Strategies
A successful explainer video strategy requires more than just a great video. It involves a holistic approach:
Clear Objectives: Define what you want to achieve with your video. Is it brand awareness, lead generation, or increased sales? Having clear goals will guide your content and distribution strategy.
Target Audience Understanding: Know your audience's demographics, pain points, and motivations. This will help you tailor your message and choose the right animation style.
Compelling Storytelling:Craft a Narrative that resonates with your audience, evokes emotions, and leaves a lasting impression. A good story can make your message more memorable.
Strategic Distribution: Share your video across relevant channels where your target audience is most active. This could include social media, your website, email marketing, and more.
Performance Tracking and Analysis: Monitor key metrics like view count, engagement rate, and conversion rate to measure your video's success and identify areas for improvement. Data-driven insights can help you refine your strategy.
Crafting B2B Video Success
When creating a video for a B2B audience, it's important to understand their professional context and decision-making process.
Focus on Value Proposition: Clearly articulate how your product or service solves a specific business problem or addresses a pain point relevant to B2B decision-makers. For example, you could showcase how your software can streamline workflows and improve efficiency.
Use Professional Tone and Language: Avoid overly casual or humorous language that might not resonate with a professional audience. Maintain a tone that is informative, credible, and respectful.
Showcase ROI and Business Benefits: Highlight tangible benefits like increased efficiency, cost savings, or revenue growth that appeal to B2B decision-makers. Quantifiable results are often more persuasive in a business context.
Keep it Concise and Informative: B2B viewers often have limited time, so deliver your message efficiently and avoid unnecessary fluff. Focus on providing valuable information in a clear and concise manner.
Use Data and Statistics: Back up your claims with data and statistics to Build Credibility and Trust with a data-driven B2B audience. This demonstrates that your claims are supported by evidence.
Onboarding Made Easy with Explainer Videos
Create a welcoming video that introduces new customers to your brand and product, setting a positive tone for their experience. This can help them feel valued and excited to get started.
Feature Explanations:
Use videos to explain key features and functionalities in a clear and engaging way. This can reduce confusion and help customers get the most out of your product.
How-To Tutorials:
Create step-by-step video tutorials that guide customers through common tasks or processes, reducing support inquiries. Visual demonstrations can be much easier to follow than written instructions.
FAQ Videos:
Address frequently asked questions with engaging videos that provide clear and concise answers, improving customer satisfaction. This can save your support team time and resources.
Troubleshooting Guides:
Create videos that help customers troubleshoot common issues, empowering them to resolve problems independently. This can improve customer autonomy and reduce reliance on your support team.
Crafting Winning Explainer Videos
A successful content strategy for explainer videos involves planning, execution, and optimization.
Content Calendar: Develop a content calendar that outlines the topics, themes, and publishing schedule for your videos. This helps you stay organized and maintain a consistent flow of content.
Target Audience Segmentation: Create videos tailored to specific Buyer Personas or customer segments, addressing their unique needs and interests. This ensures your content is relevant and engaging for each target group.
Content Distribution Strategy: Identify the most effective channels to reach your target audience, whether it's social media, email marketing, or your website. This ensures your videos are seen by the right people.
Performance Tracking and Analysis: Monitor key metrics to measure the effectiveness of your videos and identify areas for improvement. This data-driven approach helps you optimize your content strategy over time.
Continuous Optimization: Regularly review and update your content strategy based on performance data and audience feedback. This ensures your videos remain relevant and effective in achieving your goals.
How 2D animated explainer video examples are curated?
We dove deep into 2D animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation. 7.Sound Design Assessing the effectiveness of music, voiceover, and sound effects in enhancing the message. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
