animated explainer videos are everywhere. they're short, engaging, and incredibly effective at communicating complex ideas quickly. for businesses launching a new product or service, a well-crafted animated explainer video can be the key to standing out in a crowded market and driving those all-important conversions.
with so many businesses vying for attention online, it's more important than ever to make a strong first impression. animated explainer videos offer a powerful way to cut through the noise, engage your target audience, and drive conversions. so, let's dive in.
1. EagleView
EagleView is a powerful, web-based tool for viewing and analyzing Pictometry imagery. This video is designed to introduce viewers to EagleView CONNECTExplorer.
Video Design - EagleView CONNECTExplorer is a Animated Launch Explainer Video that utilizes an engaging style by showcasing the software's features and functions. The video's visual design is bright and colorful with clear graphics and illustrations. These visuals make it easy for the viewer to follow the software's functionality.
The video utilizes simple animated graphics to create an approachable feel that is conducive to showcasing the software's features. The overall tone is informative, providing a concise overview of what CONNECTExplorer can do, how it works and its benefits for users. The video effectively communicates the main objective of EagleView CONNECTExplorer by demonstrating the features and functionality of the software, encouraging viewers to explore more about the software on EagleView.com.
2. Expleo
Expleo has developed a cybersecurity testing platform, designed to enhance the cyber resilience of vehicles. The video is designed to introduce this new product and its capabilities.
Video Design - The video utilizes 3D animated characters and a vibrant blue color palette, creating an engaging and modern aesthetic. The use of a 3D animated character in a tech-related setting enhances the visual appeal and makes it a captivating New Product Video. The animation is sleek and modern, giving it a high-quality look, while the use of a briefcase to represent the platform creates a clear visual representation of the product.
The video visual style effectively communicates the message, showcasing the platform's capabilities in a visually appealing way. The energetic tone of the video emphasizes the importance of cybersecurity and encourages viewers to explore the platform further. The use of bright colors, sleek animations, and visually appealing graphics, effectively conveys the Expleo's dedication to safety and innovation in the cybersecurity space.
3. Tipalti
Tipalti is a global payment solution that specializes in making payments to partners and service providers for digital marketplaces. The video is designed to showcase the importance of a reliable payment system for this type of business.
Video Design - This Website Explainer Video has a clean, modern design with a focus on simplicity and clarity. The graphics are bright and engaging, using a limited color palette of blues, yellows, and greys. The illustrations are minimalist and represent the core features of the platform, such as payment processing, compliance, and tax validation. The use of animation keeps the video lively, without being distracting, making this a visually appealing video.
The video visual style effectively communicates the objective of highlighting Tipalti's value proposition. The clean, minimalist graphics reinforce the platform's focus on efficiency and reliability. By demonstrating the seamless flow of payments from the marketplace to its partners, the video underscores the importance of a robust global payment system for businesses that rely on a network of partners. The calm tone of the video emphasizes the confidence and security that Tipalti provides to its users.
4. Busch
Busch is a vacuum solutions company that helps you to lighten up your production. This video is designed to introduce their first fully connected vacuum pump, the R5 PLUS.
Video Design - The video uses a clean and modern design, with a minimalist style. The 3D graphics of the R5 PLUS and the layout of the video provide a clear understanding of the product and its features. The animation of the R5 PLUS, highlighting the intelligent sensors, gives a clear view of its capabilities, making it a good Startup Launch Video.
The video does a great job of showcasing the benefits of the R5 PLUS. The visual style uses the simple animations and graphics to communicate the value proposition of the product. The tone of the video is informative and professional, ensuring the message is clear and the product is engaging.
5. KPMG
KPMG Lease Hub is a cloud-based solution that helps organizations manage their lease accounting needs. This video is designed to showcase the product and its benefits to businesses.
Video Design - KPMG Lease Hub is a **Launch Explainer Video**. It uses a bright, clean design style with simple illustrations and animations. The use of bold colors and a clean layout makes the video feel modern and engaging. The **video** uses flat design, and the **cloud-based solution** is visually shown as a network of interconnected elements, highlighting the interconnected nature of the **lease accounting** process.
The visual style effectively communicates the product's message of simplicity and efficiency. The bright colors and clean design create a sense of optimism and confidence. The **video** makes the **lease accounting** process seem easy and manageable, reassuring viewers that KPMG Lease Hub can help them achieve their goals. The **video** is engaging and easy to understand, making the complex subject of **lease accounting** seem accessible and straightforward. The overall tone of the video is professional and reassuring.
6. ServiceNow
ServiceNow is a cloud-based platform that digitizes workflows to make work more productive and enjoyable. The video is designed to showcase how ServiceNow streamlines tasks for employees and customers alike.
Video Design - The video is a good example of an Animated Launch Explainer Video, focusing on visual storytelling. The video employs a clean and simple aesthetic with bold, flat colors that are immediately recognizable as part of the ServiceNow brand. The video uses flat cartoon characters and objects, which are easy to understand and follow. The use of simple animations and transitions, in conjunction with the flat design style, creates a modern and engaging feel for the video.
The video effectively communicates its message using a simple and engaging visual style. The clean graphics and simple animations make the information easy to digest and understand. The overall tone of the video is positive and optimistic, highlighting the benefits of using ServiceNow to create a better work experience for all.
7. Schneider Electric
Schneider Electric's video is designed to explain the benefits of their digital power systems. The video highlights how their equipment can be connected to the cloud using QR codes.
Video Design - The video uses a clean, modern design with a focus on clear, simple visuals. The use of flat colors, illustrations, and simple animations makes it easy for the viewer to understand the complex concept of digital transformation. The use of QR code scanning makes the video an excellent Software Launch Video.
The video use of simple visuals and animations effectively communicates its goal. It shows how Schneider Electric's products can help make power systems more efficient, reliable, and safe. The use of the QR code scanning process highlights the easy access to information that the product offers. The video overall tone is both informative and engaging, making it a good introduction to the topic of digital transformation in power systems.
8. Shiftgig
Shiftgig connects businesses with on-demand workforce through its industry-leading mobile platform. The video is designed to showcase the benefits of using Shiftgig, highlighting how it can easily solve business needs.
Video Design - This Product Animated Launch Video uses a clean and minimalist style, with bright colors and bold graphics. The animation is simple, focused on showcasing the functionality of the platform. The bright green color, along with the hand interacting with the platform, adds a friendly and approachable feel to the video. This helps communicate the ease of use and the quick onboarding process.
The visual style of the video successfully conveys the objective of the video, which is to demonstrate the simplicity and effectiveness of the Shiftgig platform. The animation and the graphic style add to the clarity of the messaging. The video also uses a tone that is light, upbeat, and friendly, making it both engaging and relatable. This successfully reflects the benefits of using Shiftgig for businesses and individuals seeking on-demand work opportunities.
9. Invacare
Invacare is a global leader in medical equipment, including wheelchairs. This video is designed to showcase their K-Series wheelchair and its features.
Video Design - The video uses a simple, yet effective, design style. The video is mostly focused on using still images and animations of the K-Series wheelchair. A minimalist style helps to highlight the key features of the product, making it a great "Product Explainer Video". The graphics are clean and sharp, giving the viewer a good understanding of the wheelchair's design. The bright blue and orange color scheme is eye-catching and contributes to the overall positive tone of the video.
The overall design style of the video helps to communicate its objective, which is to promote the K-Series wheelchair as a high-quality, durable, and stylish product. The use of bright and cheerful color, coupled with clear and concise information about the wheelchair, creates a positive and engaging experience for viewers. The clean graphics and smooth transitions help to draw the viewer's attention to the wheelchair itself, highlighting its features. The video's upbeat tone is consistent with the "Yes You Can" slogan, which underscores Invacare's goal of empowering users and encouraging them to live life to the fullest.
10. Intel
Intel is a technology company that develops products and initiatives to advance how people work and live. This video is designed to showcase the advanced sensors and smart obstacle avoidance features of Intel's latest product.
Video Design - The video is a well-produced Animated Launch Explainer Video. It utilizes a mix of 3D animation and graphics to depict the features of the product, effectively communicating the product's capabilities. The video opens with a still shot of the product in a realistic setting, then transitions into a stylized, animated depiction of the product's sensors in action. The use of bright colors, sharp lines, and dramatic lighting adds a sense of dynamism and sophistication.
The visual style of the video is able to communicate the objective of the video effectively. It effectively showcases the product's navigation and obstacle avoidance features in an engaging and informative way. The video's narrative is straightforward and easy to follow, making it clear what the product is, what it does, and how it benefits the user. The tone of the video is professional yet engaging, and the visual style is both visually appealing and informative.
11. Moogsoft
Moogsoft is an AI-powered solution that assists IT operators with their workload. The video is designed to present this solution as the perfect companion, helping operators have more time for important matters.
Video Design - This Animated Launch Explainer Video uses a vibrant color palette and simple line art to depict everyday office scenarios. The design style is clean and engaging, with a focus on showcasing the Moogsoft AI-powered solution as a friendly and helpful companion. The character design is simple, yet memorable, and effectively portrays the challenges of IT operations.
The video's design effectively communicates the message of Moogsoft's AI, showcasing its ability to reduce workload and streamline the IT process. The use of animated characters and visual elements helps convey the message in a lighthearted and relatable manner, creating a positive tone that emphasizes the benefits of using Moogsoft. The visual design of the video perfectly complements the narrative, effectively driving the video goal of promoting Moogsoft as the ideal AI-powered solution for IT operators.
12. Addverb
Addverb is a company that provides automated guided robot shuttles. The video is designed to introduce the Veloce, a new automated guided robot shuttle that offers a Goods to Person picking process.
Video Design - This Animated Launch Explainer Video showcases the Veloce, using 3D animation that features a warehouse setting with automated shuttles and conveyors. The animation is smooth and high quality, giving a professional feel to the video. The visuals are clean and simple, but effective in communicating the key functions and features of the Veloce. The color scheme is dominated by light grey and blue, creating a modern, technical look.
The video's style successfully communicates the objective of showcasing the Veloce, highlighting its ease of use, and speed. The video uses a calm and straightforward tone, which speaks directly to the potential user or customer, highlighting how the product can be used in a warehouse setting.
13. HR Acuity
HR Acuity is a solution for employee relations issues. The video is designed to illustrate the importance of effective employee relations management.
Video Design - The video uses a clean and minimalist visual style, featuring simple illustrations, bold text, and a white background. This creates a clear and engaging experience for viewers, making it a good Product Explainer Video. The video uses bright and contrasting colors, like blue, green, and red, to highlight key information, and the animated elements create a sense of movement and flow.
The visual design of the video is able to communicate its objective by highlighting the need for a solution that helps organizations mitigate risk, improve outcomes, and ensure consistency in employee relations management. The video utilizes a calm and professional tone to effectively communicate the need for HR Acuity, and it emphasizes the need for a solution that can address employee concerns and prevent potential legal issues.
14. Avantor
Avantor provides biorepository and archiving services for biological research samples and manufactured products. The video is designed to demonstrate how Avantor ensures the care of these critical assets.
Video Design - The video employs a clean, modern animated style, highlighting the importance of meticulous care with minimal text, simple graphics, and illustrations that emphasize the core value proposition: ensuring the integrity of research and manufactured products. The "Animated Launch Explainer Video" features a test tube as the central visual, surrounded by smaller icons representing samples, specimens, and data, all emphasizing the importance of protecting and preserving these critical elements.
The video's visual style aligns perfectly with Avantor's mission, clearly communicating the company's commitment to delivering the most meticulous care for research assets. The minimalist, yet powerful imagery and the simple yet impactful animation successfully capture the essence of Avantor's services, conveying a sense of trust, precision, and reliability. The overall tone is professional and reassuring, emphasizing the importance of Avantor's role in ensuring the success of research and development efforts.
15. Silvercloud
Silvercloud is a digital mental health and wellbeing platform that offers private, judgement-free access to clinically researched mental health solutions. This video is designed to introduce the platform and highlight its focus on helping people feel better.
Video Design - This Animated Launch Explainer Video is a great example of using simple, abstract graphics to communicate the benefits of the Silvercloud platform. The minimalist approach and use of subtle animations create a calming and engaging atmosphere, showcasing the company's commitment to user wellbeing. The video uses a purple color scheme throughout, reinforcing the platform's focus on mental health.
The visual style of the video is able to effectively communicate the objective by creating a sense of calm and trust in the viewer. The use of soft, organic shapes, along with the calming color palette, conveys the idea of a safe and supportive environment. The gentle animations, such as the floating cloud, further reinforce this sense of peace. The video's overall tone is positive and reassuring, making it clear that Silvercloud is a platform that can help users feel better.
16. DANA
DANA is a leading provider of drivetrain and powertrain solutions for the commercial vehicle industry. This video is designed to introduce the company's new electric gearbox, a product that offers the same torque, power and towing capacity of traditional systems, while remaining compact.
Video Design - This Service Launch Video is a good example of the clean and clear aesthetic that DANA implements in their visual designs. The video features an animated 3D rendering of a truck towing a trailer, which allows DANA to highlight the new gearbox and its placement in the truck's drivetrain, without requiring live action footage. The focus is on the product itself, with the truck and trailer serving as a background for the product demonstration. The animation is of high quality and the design is easy to understand.
The video's simple visual style, effectively communicates DANA's goal of introducing a product that's compact and easy to integrate into existing truck architectures. The blue coloring and clean line work of the 3D rendering, provide an engaging and informative visual experience for the viewer, and sets a professional and confident tone, which resonates well with the targeted engineering and manufacturing audience.
17. Health Catalyst
Health Catalyst is an organization that develops a costing system for the healthcare industry. The video is designed to showcase the CORUS Suite, a next-generation costing system that helps healthcare professionals understand the true cost of providing care.
Video Design - This Launch Explainer Video employs a simple and minimalist design style with a cartoon-like animation. The graphics use a vibrant color scheme with a focus on soft, pastel colors, creating a relaxing and inviting visual experience. This video features a smooth animation, clear graphics, and a consistent style throughout the video.
The visual style of the video uses simple imagery and metaphors to explain the complexity of healthcare costing, effectively communicating the company's objective. The use of a calming and approachable design aligns with the video narrative, making it engaging for healthcare professionals, while also conveying the innovative and advanced nature of the CORUS Suite. The video creates a sense of trust and confidence in the product, appealing to a wider audience.
18. Trane
Trane is innovating to create sustainable HVAC systems that are reliable and have outstanding performance. The video is designed to introduce the new air-cooled and water-cooled chiller lines.
Video Design - This Product Promo Video demonstrates a bold visual style with emphasis on graphics and animation. A clear, crisp, and modern font, "Trane" and the brand logos are highlighted. The use of graphic transitions and an impactful color palette visually demonstrates the product innovation.
Trane uses bold visual styles with impactful typography, high-quality graphics and animation to engage its audience and effectively communicate the value proposition of their products. The use of high-quality imagery and animation along with a confident tone, clearly demonstrates the reliability, efficiency, and sustainability of the Trane chiller lines.
19. BD
BD Rowa Smart is a robotic solution for managing medication in hospital pharmacies. The video is designed to showcase the product and its benefits in a concise and engaging manner.
Video Design - This is a classic Launch Marketing Video. The video is a combination of product visuals and animated graphics. It uses clear, concise graphics to depict the functionality of the product, and emphasizes the effectiveness of robotic automation. There is a strong focus on showcasing the product in various settings, which is a common practice in launch marketing videos.
The video design is able to clearly communicate the product's objective and benefits, while also showcasing its sleek and modern design. This helps create a sense of trust and confidence in the product, while also highlighting its efficiency and ease of use. The video uses a professional and informative tone, targeting those responsible for hospital pharmacy management. The graphic design highlights the speed and automation capabilities of the solution, adding to the engaging and informative tone of the video.
20. iCare
iCare is a Provider Engagement Platform that helps healthcare organizations streamline processes, reduce costs, and improve patient outcomes. This video is designed to showcase iCare's solution and highlight the challenges that healthcare organizations face.
Video Design - This Product Explainer Video is visually appealing, employing clean, simple graphics with vibrant color accents. It features animated icons, charts, and diagrams that illustrate the challenges healthcare organizations face, for example the use of charts, icons, and graphics to highlight the challenge of data silos and missing information. The animated style adds a sense of playfulness and humor to the serious subject matter of healthcare data management. The visuals are very engaging, and they help to simplify complex concepts.
This video's engaging design uses visuals to communicate the importance of closing data gaps in healthcare. It highlights the need for a unified approach and a comprehensive solution that can break down departmental silos. The video utilizes an energetic and lively animation style, which keeps the viewer's attention throughout, reinforcing the need for a data-driven approach to provider engagement. The lighthearted tone highlights the importance of a platform that can simplify complex data management tasks and promote collaboration among different departments.
21. DermaConcepts
DermaConcepts is a skincare company that aims to offer technologically advanced skincare solutions for clients. This video is designed to introduce the company's new product, the DF Mobile, which is a revolutionary skincare device.
Video Design - This Animated Launch Explainer Video demonstrates the product's functionality using close-ups and 3D animation. The product is shown in detail, with close-ups of its features, and the 3D animation brings it to life. The graphics are high quality and polished, creating a modern and luxurious feel. The combination of close-ups and 3D animation creates a visually appealing and informative experience for the viewer.
The DF Mobile is shown to be a sophisticated product that delivers the benefits of more essential nutrients to the skin. The video uses a modern, minimalist design aesthetic. This sleek and sophisticated design aesthetic aligns with the target audience of the product, and the video's overall tone is calm and confident. The video effectively communicates the benefits of the product through visual storytelling, showing how the device works and the positive results it can achieve.
22. ChannelAdvisor
ChannelAdvisor Commerce Network is a centralized portal where sellers and marketplaces can connect. The video is designed to introduce this product.
Video Design - The video features clean flat style graphics, and uses familiar icons such as a shopping cart to present a simple and engaging interface. The overall design is professional, sleek, and visually appealing. The animated graphics show an online shopping cart, and marketplace logos and icons. The video overall design and visual elements make it a good Launch Promo Video.
The video's visual design helps to clearly communicate the main objective of the video, which is to introduce ChannelAdvisor Commerce Network as the solution to help sellers and marketplaces connect. The video's tone is friendly, approachable, and professional, which matches the overall brand identity.
23. STERIS
STERIS is a company that makes medical devices and equipment. This video is designed to introduce the company's new Celerity Incubator.
Video Design - This Animated Launch Explainer Video is visually appealing, showing the Celerity Incubator in a clean, simple setting. The animation is 3D and creates a sense of depth, while the font and color scheme are simple and modern, making this video stand out. This video features a bold visual design, showing the Celerity Incubator. The Incubator is highlighted with a black, sleek and modern look, making the product stand out. The white background and clean minimalist design work well together.
This video communicates the purpose and benefits of the Celerity Incubator, making it a visually appealing and informative Animated Launch Explainer Video. The video uses a modern design style to highlight the Celerity Incubator. It shows how the Incubator can be used to incubate and read Celerity STEAM and Celerity HP Biological Indicators, which are important for ensuring sterility in medical settings. The use of the timer graphics in the video is an effective way of showcasing the key features and highlighting the simplicity of this product.
24. 360Learning
360Learning is a Learning and Development platform that helps companies create engaging learning experiences. This video is designed to showcase the negative consequences of traditional compliance training that leads to learners merely checking boxes, neglecting actual learning and resulting in non-compliant behaviour.
Video Design - The video incorporates a minimalist design style, primarily using a black background, white squares, and a bright green color to highlight key elements. The use of flat graphics and simple animations adds a playful touch to the video. The incorporation of various emojis, such as the pointing hand and the checkmark, creates a casual yet informative tone. The visual elements of the video effectively engage the viewers with the core issue of non-compliant behaviour. The video presents a clear path leading to the consequences of non-compliance, including accidents, injuries, loss of productivity, and financial penalties. The visual progression from a mouse clicking boxes to the consequences of non-compliant behaviour makes this a successful New Product Video.
The video's use of bright colors, playful graphics, and a light-hearted tone effectively communicates the objective of emphasizing the negative impact of inefficient compliance training, while simultaneously highlighting the potential benefits of 360Learning's solution. This strategy creates a more engaging and impactful message for the target audience, urging them to consider 360Learning's platform for a more effective and engaging compliance training experience.
25. R365
R365 is a cloud-based platform designed for restaurants, the video is designed to showcase the benefits of R365.
Video Design - This Animated Launch Explainer Video uses a vibrant color palette of green and yellow, with simple white graphics of a document and laptop, and code snippets. The visual elements are clean and modern, creating a visually appealing and easy-to-understand explainer video.
The video visually demonstrates the intuitiveness of R365, and its ease of use for adding data and searching through it. The animation is minimalist and clear, making this an engaging Animated Launch Explainer Video. The tone is upbeat and positive, showcasing the simplicity of the product, and the speed at which users can use it, making the video accessible to everyone.
26. Jacobs
Jacobs Track Record Facilities is a web-based compliance management platform that enables building compliance and condition assessments with evidence audit trails. This video is designed to highlight the platform's capabilities and benefits.
Video Design - The video uses minimalist 2D animation to visually represent the complex task of building compliance. White background, clean lines and minimal text help maintain a clean and professional look. The video is fast paced and engaging, focusing on the challenge of managing building compliance, then introducing the solution. This is a great example of a Mobile App Launch Video that uses animation effectively to showcase the product.
The visual style of the video effectively communicates the objective by showcasing the frustrations that come with managing building compliance. It then illustrates the benefits of using Track Record Facilities, such as streamlined processes, improved collaboration, and enhanced data management. The clean and modern visual style is further emphasized by the use of a bold blue color, a popular design choice for Mobile App Launch Videos. This creates a sense of trust and efficiency, and reinforces the solution's ability to simplify building management.
27. State Street
State Street's Collateral+ TriParty is a solution designed to help clients optimize collateral usage and improve operational efficiency. This video is designed to highlight the challenges clients face and how State Street's solutions can help address them.
Video Design - The video uses a Software Explainer Video design style. The graphics are minimal, clean and bold. The color palette is mostly dark blue with accents of cyan, green and orange. This color scheme creates a sophisticated and modern look, ideal for the financial services industry. The video features animated icons and diagrams to explain complex concepts in an engaging and easy to understand way. The use of bright neon colors and fast motion emphasizes the speed and efficiency of State Street's solution.
The video's clean visual style and straightforward narrative effectively communicate the value proposition of State Street's Collateral+ TriParty solution. The use of simple yet effective animations and a clear call to action encourages viewers to learn more about State Street's solutions. The overall tone of the video is professional and confident, reflecting State Street's commitment to providing innovative and reliable solutions to its clients.
28. ICE
ICE helps companies overcome challenges related to clinical trial data management. The video is designed to showcase how ICE streamlines data capture, exchange, and analysis.
Video Design - The video is a Product Promo Video that uses simple, clean line drawings. These graphics, while not photorealistic, are clear and easy to understand. The use of bold color highlights specific elements, drawing the viewer's attention.
The video effectively communicates the challenges of managing clinical trial data across multiple systems and the need for a solution that consolidates and simplifies this process. The overall tone of the video is confident and optimistic, highlighting the ease and efficiency of using ICE to manage complex data and streamline clinical trials.
29. Radix
Radix is a high-throughput protocol for building decentralized applications, tokens, and coins. This video is designed to introduce the concept of Radix and how it can help solve problems in the financial industry.
Video Design - This Demo Video employs vibrant graphics with a minimalist style that communicates the complex concepts of decentralized finance through simple visual metaphors. The video utilizes a dark blue background and white and blue geometric shapes to create a clean and modern aesthetic. A white circle with a black line trails behind it in the animation as it moves through a field of blue triangles. This visualizes the concept of moving capital and assets between intermediaries, making it a perfect Demo Video for explaining the complexities of Radix.
The animated graphics, clean lines, and visual metaphors are effective in illustrating the core concept of Radix. The use of color, combined with the simple yet visually appealing animation, provides a clear and concise message about the protocol's purpose and benefits. This tone conveys that Radix is a powerful solution, but also accessible for a wide audience.
30. Jacada Animated Launch Explainer Video
Jacada is a company that offers automated customer experience solutions for global enterprises. The video is designed to showcase how Jacada's automation solutions can help businesses shorten customer service interactions.
Video Design - The video utilizes a cartoon animation style to visually represent the benefits of Jacada's customer service solutions. The main character in the video takes his dog for a walk while on the phone with various service providers. The video showcases the difference between the old, drawn-out service interactions and the new, faster, more efficient interactions made possible by Jacada's automated solutions. The use of a cartoon animation style allows the video to be engaging and memorable. The visual design of the video effectively illustrates the concept of shorter dog walks as a metaphor for more efficient customer service interactions.
The video effectively communicates the objective of Jacada's products. The use of a simple animation style, with a humorous and lighthearted tone, makes the message accessible to a broad audience. The video highlights how Jacada's solutions can significantly reduce the time customers spend on service calls, making the experience more enjoyable for both the customer and the service agent.
Key Takeaways
Storyline For Launch Video
A captivating storyline is the backbone of a successful explainer video. It's about taking your audience on a journey that resonates and compels them to learn more. Start by identifying a relatable problem your target audience faces. This establishes a common ground and draws them into your narrative.
Next, introduce your product or service as the hero, the solution to their problem. Showcase its benefits, not just features, and demonstrate how it improves their lives. Imagine a video for a project management tool. The story could begin with a frustrated team struggling with disorganized tasks and missed deadlines. Then, the tool is introduced, streamlining their workflow and leading to successful project completion.
Weave in a narrative that evokes emotion. Humor can make your video memorable and shareable, like a character comically struggling with a problem before your solution arrives. Suspense can build anticipation, perhaps by showing the consequences of not using your product. Inspiration can leave viewers feeling empowered, like a small business owner achieving their dreams thanks to your service.
Finally, conclude with a clear call to action. Prompt viewers to explore your website, download a brochure, or make a purchase. A strong call to action capitalizes on the engagement you've built throughout the video.
Design Elements For Launch Video
Designing an effective animated explainer video involves a careful blend of creativity and strategic thinking.
Visual Style: This sets the overall tone and aesthetic. A minimalist style with clean lines and simple graphics might suit a tech startup, while a vibrant, playful style could be perfect for a children's educational app. Consistency with your brand's existing visual identity is crucial.
Animation Style: Whiteboard animation is excellent for simplifying complex ideas, like explaining a new software feature. 2D animation offers versatility for character-driven stories, perhaps showing a customer's journey with your product. 3D animation can create stunning visuals, ideal for showcasing a physical product in detail.
Color Palette: Colors evoke emotions. A calming blue might be suitable for a meditation app, while energetic orange could work for a fitness brand. Your brand's existing color palette should guide your choices.
Typography: Fonts should be legible and reflect your brand's personality. A modern, sans-serif font might suit a tech company, while a playful, handwritten font could be appropriate for a handcrafted goods business.
Music and Sound Effects: The right soundtrack enhances the emotional impact. Upbeat music can create excitement, while calming melodies build trust. Sound effects can add humor or emphasize key moments.
Types Of Launch Videos
Choosing the right animation style is crucial for maximizing your video's impact.
Whiteboard Animation: Ideal for simplifying complex concepts. Imagine explaining a new financial product with animated drawings appearing on a whiteboard, making it easy to understand.
Motion Graphics: Perfect for presenting data or product features dynamically. Think of a video showcasing app features with animated icons and text, highlighting key functionalities.
2D Animation: Versatile for storytelling and creating relatable scenarios. A video for a new online course could feature animated characters interacting with the platform, demonstrating its ease of use.
3D Animation: Ideal for crafting realistic and immersive experiences. A video for a new car model could use 3D animation to showcase its design and features in stunning detail.
Kinetic Typography: Highly effective for emphasizing key messages. Imagine a video promoting a motivational speaker with animated text highlighting their key quotes, creating a visually striking experience.
Leverage Launch Videos
Tailor your animation style to your specific launch scenario for maximum impact.
Product Launch: 3D animation can bring a new gadget to life, showcasing its design and features in a way that photos can't.
Software Launch: Whiteboard animation can demystify complex software functionalities, making them accessible to a wider audience.
App Launch: motion graphics can dynamically showcase the app's user interface and key features, highlighting its user-friendliness.
New Feature Launch: Kinetic typography can emphasize the benefits of a new software update with bold, animated text, grabbing attention and conveying key information concisely.
Company Announcement: 2D animation can tell your company's story in a creative and engaging way, perhaps by showcasing your journey from a small startup to an industry leader.
High Quality Launch Video
Creating a high-quality explainer video requires a strategic approach. Begin by deeply understanding your audience. Conduct market research, analyze their online behavior, and create buyer personas to pinpoint their needs and preferences.
Craft a compelling script that speaks directly to your audience's pain points and desires. Use clear, concise language and avoid jargon. Imagine your ideal customer watching the video – would they understand and be engaged?
Choose an animation style that aligns with your brand and resonates with your target audience. A playful style might suit a children's product, while a sophisticated style could be appropriate for a financial service.
Invest in high-resolution graphics and animations. Blurry visuals or choppy animation can damage your brand's credibility.
Finally, select music and sound effects that enhance the emotional impact and create a memorable experience. Upbeat music can build excitement, while calming melodies foster trust.
Onboard New Customers
Explainer videos can be a powerful onboarding tool, guiding new customers and fostering a positive first impression.
Introduce Key Features: Instead of overwhelming new users with lengthy manuals, use animation to visually demonstrate key features. Imagine a video for a new photo editing app, showcasing its tools and functionalities through animated demonstrations.
Demonstrate Value Proposition: Clearly show how your product solves customer pain points. A video for a meal delivery service could show a busy professional struggling to cook, then seamlessly transitioning to enjoying a delicious meal delivered to their door.
Guide Through the User Interface: Provide a visual walkthrough of your product's interface. A video for a new website builder could use animation to guide users through the platform, showing them how to create and customize their website.
Offer Support Resources: Conclude your video with information about customer support channels. This could be as simple as displaying your website address, email address, or a link to your help center.
drive conversions & Sales
Explainer videos can be a powerful tool for boosting your bottom line by effectively communicating your Value Proposition and motivating viewers to take action.
Highlight Key Benefits: Focus on the "what's in it for me?" factor. Instead of just listing features, use animation to visually demonstrate how your product solves customer problems and improves their lives.
Create a Sense of Urgency: Encourage viewers to act now. This could involve visually representing a limited-time offer, like a flashing "20% off" banner, or using a countdown timer to create a sense of scarcity.
Include a Strong Call to Action: Tell viewers exactly what you want them to do next. Use clear and concise language, like "Visit our website to learn more" or "Sign up for a free trial today."
Track Results and Optimize: Monitor your video's performance. Analyze metrics like watch time, click-through rates, and conversion rates to identify areas for improvement.
Build Brand Awareness
Explainer videos can be a valuable asset for building brand awareness and capturing leads.
Tell Your Brand Story: Use animation to bring your brand's narrative to life. A video for a sustainable clothing brand could use animation to showcase their eco-friendly production process, highlighting their commitment to ethical practices.
Showcase Your Unique Selling Proposition: Emphasize what sets you apart from competitors. A video for a new online learning platform could use animation to demonstrate its unique features, such as interactive exercises or personalized learning paths.
Include a Clear Call to Action: Encourage viewers to engage further with your brand. This could involve prompting them to visit your website, sign up for your newsletter, or follow you on social media.
Promote Your Video on Social Media: Share your video across your social media channels. Use eye-catching thumbnails and compelling captions to encourage clicks and shares.
Support Marketing & Sales
Explainer videos can be integrated into various marketing and sales channels to enhance your overall strategy.
Landing Page Video: Place your video prominently on your landing page to capture visitor attention and provide a concise overview of your product or service. This can significantly improve conversion rates.
Social Media Promotion: Share your video across your social media platforms, tailoring the captions and visuals to each platform's unique audience.
Email Marketing: Embed your video in email newsletters or promotional campaigns to increase engagement and click-through rates. A personalized email introducing a new product feature could include a video demonstrating its benefits.
Sales Tool: Equip your sales team with your explainer video. They can use it during presentations or share it with potential customers to provide a clear and engaging overview of your offerings.
Engage Your Audience
Explainer videos can captivate your audience and spark their interest through engaging storytelling and relatable visuals.
Use Humor and Storytelling: Humor can make your video memorable and shareable. Imagine a video for a language learning app featuring a character hilariously struggling with basic phrases before using the app to achieve fluency.
Create a Sense of Connection: Use relatable characters and scenarios to resonate with your target audience. A video for a new parenting app could feature animated parents facing common challenges, demonstrating how the app provides solutions and support.
Highlight the Benefits: Focus on how your product or service improves the lives of your customers. A video for a fitness tracker could use animation to show how it helps users achieve their health goals, highlighting benefits like improved sleep and increased activity levels.
Include a Strong Call to Action: Encourage viewers to take the next step, whether it's visiting your website, signing up for a free trial, or making a purchase.
Memorable Brand Experience
Explainer videos can be a powerful tool for shaping a positive and lasting brand impression.
Use a Consistent Brand Style: Ensure your video's visuals, animation style, and music align with your brand guidelines. This creates a cohesive brand experience across all touchpoints.
Tell a Compelling Story: Connect with your audience on an emotional level by sharing your brand's story. A video for a handcrafted jewelry brand could use animation to showcase the artisan's passion and the meticulous process behind each piece.
Use Humor and Emotion: Evoke emotions that resonate with your brand's values. A video for a charity could use animation to tell a heartwarming story that inspires viewers to donate.
Include a Strong Call to Action: Guide viewers towards the desired action, whether it's learning more about your brand, exploring your products, or making a purchase.
Differentiate Your Brand
In a crowded market, an explainer video can be your secret weapon to stand out.
Emphasize Your Unique Value Proposition: Clearly communicate what sets you apart. A video for a new eco-friendly cleaning product could use animation to showcase its natural ingredients and sustainable packaging, highlighting its difference from traditional chemical cleaners.
Showcase Your Brand Personality: Let your brand's unique voice and style shine through. A video for a quirky coffee brand could use animation with bold colors and playful characters to reflect its fun and energetic personality.
Highlight Customer Testimonials: Build trust by showcasing real stories from satisfied customers. A video for a software company could use animation to visually represent positive customer feedback, highlighting the product's effectiveness.
Use a Distinctive Visual Style: Choose an animation style that is unique and memorable. A video for a high-end fashion brand could use a sophisticated and minimalist animation style to reflect its elegance and exclusivity.
Tell Your Brand Story
Animation can bring your brand story to life in a way that captivates your audience and leaves a lasting impression.
Start with a Hook: Grab attention immediately. A video for a new travel app could open with a stunning animated scene of a picturesque destination, instantly sparking wanderlust.
Develop a Clear Narrative: Outline the key points of your brand's journey and create a logical flow. A video for a tech startup could use animation to showcase its evolution from a small team working in a garage to a successful company impacting millions of users.
Introduce Characters: Use relatable characters to represent your target audience and demonstrate how your brand solves their problems. A video for a new online education platform could feature animated students from diverse backgrounds achieving their learning goals through the platform.
Build Tension and Resolution: Create a sense of anticipation and excitement by introducing challenges that your brand overcomes. A video for a new healthcare technology could use animation to show how it overcomes obstacles in providing accessible and affordable healthcare solutions.
End with a Strong Call to Action: Encourage viewers to take the next step, whether it's exploring your website, learning more about your brand, or making a purchase.
Showcase Product Benefits
Animated launch explainer videos are dynamic tools for showcasing your product's benefits in a way that resonates with your audience. By visually demonstrating how your offering solves problems and improves lives, you create a compelling case.
Highlight Key Features: Emphasize the core functionalities and how they benefit customers. For example, if you're launching a project management app, you can use animation to show how its task assignment feature streamlines workflows and improves team collaboration. Clearly articulate the value proposition of each feature.
Demonstrate Value Proposition: Showcase how your product solves customer pain points. A meal-kit delivery service could use animation to depict a busy professional struggling to cook healthy meals, then transition to the ease and convenience of their pre-portioned ingredients and recipes.
Use Relatable Scenarios: Create scenarios that resonate with your target audience. If your product is a language learning app, you could animate a scenario of someone traveling abroad and confidently using the app to communicate with locals.
Include Customer Testimonials: Incorporate real stories from satisfied customers to build credibility. For example, a fitness app could feature animated avatars sharing their weight loss journeys achieved through the app.
Highlight Key Features
Animated explainer videos effectively highlight key features by bringing them to life through visuals and motion. Showcasing how each feature works and its benefits creates a compelling and memorable experience.
Use Clear and Concise Language: Explain features in an easy-to-understand manner. Avoid technical jargon and use language that resonates with your target audience. For instance, instead of saying "our software utilizes advanced algorithms," say "our software automatically learns your preferences."
Use Visuals to Illustrate Features: Use animation to create visual representations of features. If your product is a noise-canceling headphone, you can animate sound waves being blocked by the headphones, visually demonstrating the noise-canceling feature.
Demonstrate the Benefits of Each Feature: Explain how each feature benefits customers. For example, if your product is a cloud storage service, you can animate someone accessing their files from multiple devices, highlighting the benefit of accessibility.
Use a Call to Action to Encourage Further Exploration: Encourage viewers to learn more. You can animate a button that says "Visit our website to learn more" or "Sign up for a free trial today."
Address Customer Pain Points
Animated explainer videos can be powerful tools for addressing customer pain points and presenting your product as the solution. By empathizing with your audience's challenges and showcasing how you can help, you build trust and credibility.
Identify Common Pain Points: Research your target audience's common pain points. For example, if you're launching a productivity app, you might find that your target audience struggles with procrastination and disorganization.
Showcase How Your Product Solves These Problems: Use animation to demonstrate how your product addresses these pain points. You could animate a character struggling with a cluttered workspace, then transition to the same character using your app to organize their tasks and schedule.
Use Relatable Scenarios: Create scenarios that resonate with your target audience. If your product is a CRM software, you could animate a sales team struggling to manage leads and track customer interactions, then show how your CRM simplifies these processes.
Include Customer Testimonials: Feature testimonials from individuals who have successfully used your product to overcome similar pain points. You could animate a customer avatar sharing their experience of how your product helped them improve their time management skills.
Guide Through Marketing Funnel
An animated explainer video can be strategically crafted to guide viewers through your marketing funnel, moving them from awareness to consideration to conversion.
Start with Awareness: Introduce your product and highlight its key benefits. For example, if you're launching a new e-commerce platform, you can use animation to showcase its user-friendly interface and wide selection of products.
Build Interest: Showcase how your product solves customer pain points. You could animate a scenario of someone struggling to find a specific product on other platforms, then transition to the ease of finding it on your platform.
Generate Desire: Create a sense of urgency. You could animate a countdown timer or highlight a limited-time offer to encourage viewers to take action immediately.
Drive Action: Include a clear call to action. You can animate a button that says "Shop Now" or "Sign Up for a Free Trial" to encourage viewers to convert.
Strong Call To Action
A strong call to action is crucial for any animated launch explainer video. It's the moment you encourage viewers to take the next step.
Use Clear and Concise Language: Communicate what you want viewers to do. Instead of saying "Learn more," say "Visit our website to learn more about our features."
Use Visuals to Emphasize the Call to Action: Use animation to draw attention to your call to action. You can animate a button that pulses or changes color when hovered over.
Create a Sense of Urgency: Encourage viewers to act quickly. You can animate a countdown timer or use phrases like "Limited-time offer" or "Don't miss out."
Make It Easy to Take Action: Provide clear instructions. You can animate a clickable button that takes viewers directly to your website or a sign-up form.
Measure Campaign Success
Animated explainer videos provide valuable insights into your marketing campaign's success. By tracking key metrics, you can measure engagement, reach, and conversions.
Track Video Views: Use platforms like YouTube Analytics or Vimeo Analytics to track the number of views your video receives. This indicates the reach and visibility of your video.
Monitor Engagement: Track metrics like likes, shares, and comments to gauge audience engagement. High engagement suggests your video resonates with viewers.
Measure Conversions: Track website visits, leads generated, and sales resulting from your video. You can use Google Analytics to track website traffic from your video's link.
Analyze Results and Optimize: Use the collected data to analyze your video's performance and make adjustments. For example, if your video has a low watch time, you might consider shortening it or making the introduction more engaging.
Improve Customer Satisfaction
Animated explainer videos can enhance customer satisfaction and foster loyalty by providing a positive and informative experience.
Provide a Clear Explanation: Use animation to visually represent your product and its key features. For example, if you're launching a software product, you can animate its interface and demonstrate its functionalities.
Highlight Customer Benefits: Emphasize how your product solves customer pain points and improves their lives. You could animate a scenario of a customer struggling with a problem, then show how your product provides a solution.
Create a Positive Brand Experience: Use animation to create a visually appealing and entertaining experience. You can use bright colors, engaging characters, and upbeat music to create a positive impression.
Offer Support Resources: Include information about customer support channels. You can animate a character interacting with a customer support representative or display contact information prominently.
Increase Brand Trust
Animated explainer videos can be powerful tools for building brand trust and credibility.
Use High-Quality Visuals: Employ professional-looking graphics and animations. High-quality visuals convey attention to detail and professionalism.
Include Customer Testimonials: Feature real customer stories to build social proof. You can animate customer avatars sharing their positive experiences with your product or service.
Use a Consistent Brand Style: Ensure your video's visual style aligns with your brand identity. Use your brand colors, fonts, and logo consistently throughout the video.
Promote Your Video on Reputable Platforms: Share your video on your website, social media channels, and industry publications. This aligns your brand with trusted sources.
Build Online Presence
Animated explainer videos are valuable assets for building a strong online presence.
Promote Your Video on Social Media: Share your video on platforms like Facebook, Twitter, and LinkedIn. Use relevant hashtags and engaging captions to attract viewers.
Embed Your Video on Your Website: Place your video on your homepage or product pages to capture visitor attention. This provides a clear and engaging explanation of your offering.
Use Your Video in Email Marketing Campaigns: Include your video in email newsletters and promotional emails. This can increase click-through rates and engagement.
Share Your Video on Industry Websites and Forums: Contribute your video to relevant industry platforms to reach a targeted audience and establish thought leadership.
Reach Wider Audience
Animated explainer videos can be powerful tools for expanding your reach.
Promote Your Video on Social Media: Utilize paid advertising campaigns on platforms like Facebook and Instagram to target specific demographics and interests.
Collaborate with Influencers: Partner with influencers in your industry to promote your video to their followers. This can introduce your brand to a new audience.
Optimize Your Video for Search: Use relevant keywords in your video title, description, and tags to improve its searchability on platforms like YouTube.
Translate Your Video into Multiple Languages: Reach a global audience by offering your video in different languages. This can significantly expand your reach.
Engaging Customer Experience
Animated explainer videos can transform passive viewing into an engaging and interactive experience.
Incorporate Interactive Elements: Include clickable buttons, quizzes, or polls within your video to encourage audience participation. For example, you could ask viewers to click on a button to learn more about a specific feature.
Use a Call to Action to Encourage Further Engagement: Prompt viewers to visit your website, download a resource, or sign up for a newsletter. Make it clear and easy for them to take the next step.
Use Gamification Techniques: Incorporate game-like elements such as points, badges, or leaderboards to motivate viewers to interact with your video.
Use Branching Narratives: Create videos with multiple storylines that viewers can choose from, allowing them to personalize their experience.
Personalized Customer Experience
Personalization is key to creating meaningful connections with your audience. Animated explainer videos can be tailored to deliver a more personalized experience.
Use Data to Personalize Your Video: Segment your audience based on demographics, interests, or past behavior and create different versions of your video tailored to each segment.
Address Viewers by Name: If you have access to viewer data, you can personalize your video by addressing them by name in the intro or outro.
Showcase Products Relevant to Their Interests: Use data to understand viewer preferences and showcase products or features that are most relevant to them.
Tailor the Narrative to Their Specific Needs: Create different storylines or scenarios that resonate with the specific challenges and goals of different audience segments.
What Is Launch Video
An animated launch explainer video is a short, engaging video that uses animation to introduce and explain a new product, service, or concept. These videos typically range from seconds to minutes in length and are designed to capture the viewer's attention and communicate key information quickly and effectively. They are often used as part of a product launch campaign to generate buzz and excitement.
Animated Launch Videos
Animated launch explainer videos come in various styles, including whiteboard animation, 2D animation, 3D animation, and motion graphics. The choice of style depends on the brand's aesthetic, target audience, and the complexity of the message being conveyed. Popular platforms for creating and hosting explainer videos include Vyond, Animaker, and Powtoon.
Importance Of Launch Video
In today's digital age, where attention spans are shrinking, animated launch explainer videos are crucial for capturing and retaining audience interest. They offer a visually appealing and easily digestible way to communicate complex information, increasing brand awareness and engagement. Studies have shown that explainer videos can significantly improve conversion rates and reduce customer support inquiries, making them a valuable investment for any business launching a new product or service.
