Imagine your brand story, not just told, but experienced. I am sharing a powerful trend in B2B marketing today, and what we're discovering is revolutionary. In this article, we explore how 2D animated videos are creating a new level of connection with customers. Our goal is to show you how simple visuals can dramatically increase engagement and conversions. What if your message became instantly clear and unforgettable?
This article showcases 30 impactful examples of B2B animated marketing videos, proving the power of visual storytelling. We'll delve into the data that demonstrates the significant impact these videos have on key metrics, transforming how businesses communicate and connect. Prepare to be inspired by the results.
82% of them stated that video marketing is their key marketing strategy.
53% of those using short-form video plan to increase their investment in 2024.
These stats paint a clear picture: video is king, and short, engaging explainers are leading the charge. 2D explainer videos cut through the clutter, delivering key messages with clarity and impact. In this article, we're highlighting 30 Impactful B2B Animated Marketing Video examples that immediately captivated us and inspired our curiosity
ACI is designed to provide students, parents, and staff a simpler, more efficient way to manage college payments. This video is designed to highlight the benefits of ACI's integrated payments experience.
Video Design - This B2B Animated Video for Social Media uses a clean, minimalist design. The graphics are simple and modern, with a bright color scheme. The use of animations helps to keep the video engaging. The simple and straight forward design of the video keeps the viewer focused on the key points of the information.
The video uses bright colors and simple animations to explain a complex concept. The use of colorful icons, simple text, and modern design elements creates a visually appealing and informative video that is able to clearly articulate the benefits of ACI's integrated payment solution. The video's tone is clear and engaging, with a focus on positive results.
Advanced Bionics is a company that creates products for people with hearing loss. This video is designed to showcase the Marvel CI, a sound processor that can stream calls and audio directly from smartphones and Bluetooth-enabled devices.
Video Design - The video is a B2B Animated Video for Customer Engagement, featuring simple, clean 3D animations with a white background. The animations are clear and easy to understand, highlighting the functionality of the product. Blue and green circles are used around the Marvel CI, with each color representing a different type of audio streaming, such as calls, music, or television. The design choices emphasize ease of use and the intuitive nature of the product.
The simple animations and focus on functionality make the video very engaging and effectively communicate the benefits of using the Marvel CI. The video has a professional and informative tone, making it a great choice for a B2B audience. The animations create a welcoming atmosphere that allows the viewer to understand the product's value, even without spoken narration.
Advarra is a Clinical Trial Management System that streamlines clinical research. The video is designed to highlight the benefits of using Advarra, which include simplifying operations, improving finances, and increasing regulatory compliance.
Video Design - This B2B Animated Video Design uses a bright, clean, and modern style. The graphics are high quality, and the video uses a combination of animations and transitions to keep the viewer engaged. The key elements that make this video a good B2B Animated Video Design include the use of flat icons, clean lines, and vibrant colors, which combine for a professional yet approachable style.
The design of this video complements its narrative. The bright, animated visual style paired with the straightforward message effectively communicates the benefits of using Advarra. The overall tone of the video is confident and positive, highlighting the value of a robust clinical trial management system while also emphasizing the simplicity and user-friendliness of Advarra.
Arcadia is a cloud-based healthcare data platform that helps organizations manage data efficiently and effectively. This video is designed to showcase the benefits of using Arcadia to gain insights and make better decisions.
Video Design - Arcadia utilizes a modern and clean B2B Animated Marketing Video style. The video features a combination of flat design, a neutral color palette, and minimal animation to create a professional and easy-to-understand experience. The design incorporates elements such as grids, windows, charts, and data visualizations, all of which are common in the healthcare industry.
The visual style of the video effectively communicates the core functionality of Arcadia and its value proposition. The use of windows and data visualizations emphasizes the ability of Arcadia to integrate and analyze data from multiple sources. The clean and modern design conveys a sense of professionalism and trustworthiness, which is important for a B2B healthcare platform. The animation is subtle and engaging, but not overly distracting, ensuring that the focus remains on the core message of the video.
Bormioli is a pharmaceutical packaging supplier that makes drug accessible to everyone. The video is designed to showcase Andy, a new solution for oral medicine bottles that allows accurate dosage and single-hand drug administration.
Video Design - Bormioli uses a clear, minimal B2B Animated Video Design, that focuses on product demonstration. The video uses simple, clean graphics and animations to highlight the key features of Andy, a pharmaceutical packaging solution that aims to make it easy for patients to take medication. The visual design of Andy is a critical part of this animation. The color palette is muted. The color choice helps with readability and highlights the features.
The video is able to communicate its objective by clearly showing the benefits of Andy. The design is clean and professional, which conveys a sense of trust and quality to viewers. The video narrative is informative and engaging, highlighting the benefits of Andy. The overall tone of the video is positive and optimistic, which helps to build confidence in the product.
Centili is a global digital monetisation company focused on driving growth for its clients. This video is designed to introduce Centili Maestro, a platform that offers an ecosystem for monetisation.
Video Design - The video uses vibrant colours, simple graphics, and a dynamic, energetic style. The graphics are clean, crisp and modern. The combination of visual elements creates a compelling B2B Animated Video for Lead Generation.
The video is engaging, informative, and visually appealing. The use of simple yet appealing animation makes the message easy to understand. The choice of visuals is successful in communicating the platform's benefits and functionality, while maintaining a playful, approachable tone.
CoreLogic helps lenders simplify the mortgage process. This video is designed to showcase the benefits of CoreLogic's platforms that help lenders drive efficiencies and deliver a seamless online experience to their customers.
Video Design - This B2B Animated Marketing video uses a clean and minimalist style. The video utilizes geometric shapes, simple illustrations, and a limited color palette, which are common in B2B Animated Marketing videos. The graphics are simple and modern, and the animations are smooth and engaging. The use of white space and clear visual hierarchy allows the viewer to focus on the key messages. The video features various animated icons that symbolize the core aspects of CoreLogic's solution. This includes a house icon, a clock icon, and a chart icon that represents property data, workflow, and analytics.
The video design effectively communicates the objective by focusing on the core features of CoreLogic's platforms. The use of clean visuals and smooth animation reinforces the message that CoreLogic provides a seamless and efficient mortgage experience. The overall tone is professional, informative, and positive, emphasizing the value proposition of CoreLogic to potential clients.
Cubeware is a Business Intelligence (BI) platform, offering solutions for data analytics, mobile, and security. The video is designed to showcase the Cubeware Solutions Platform (CSP) as a solution for businesses.
Video Design - The video features bright yellow lines on a dark blue background, forming shapes and connecting different data points. The use of bright yellow color makes the video engaging and eye-catching. Animated Marketing Video for B2B often use simple graphics and animations to depict complex processes or technical solutions. The animated graphics, specifically using the color yellow for connections, provides a unique visual style for the video.
The visual style of the video effectively conveys the importance of data extraction and transformation. The yellow lines connect different data points, indicating how Cubeware CSP helps businesses make sense of their data. The use of simple animations and a dark blue background, along with yellow highlights, gives the video a modern and professional tone. This style makes the video appealing to viewers and effectively communicates the message.
DAT is a mobile platform that helps truckers find optimal truck routes for their trips, find truck stops and rest areas, and save fuel. The video is designed to promote the app and encourage viewers to sign up for a subscription.
Video Design - The video employs a minimalist design aesthetic. Black and white color scheme is used throughout the video, with the use of minimal graphics and bold text. The graphic elements used in the video are sleek and sharp with animated transitions, creating a clean and professional look, a common style for B2B Animated Video for Content Marketing. This visual approach effectively conveys DAT’s mission and benefits by highlighting its key features such as route optimization, fuel savings, and locating truck stops, all of which are presented in a simple, direct manner.
The video’s clean design and straightforward animation allow viewers to readily grasp the core value proposition of DAT. The visuals reinforce the message of efficient route planning, fuel cost reduction, and easy access to essential resources, making it clear how the platform enhances the trucking experience. This minimalist approach to design adds a sense of professionalism to the video. The use of white text on a black background helps to create a modern and sophisticated look, making it clear that DAT is a serious company offering a high-quality service. The video also uses a simple, straightforward tone, making it easy for viewers to understand the benefits of the app. This approach reinforces the sense of trust and reliability that DAT aims to project.
10. Digital Realty Minimalist B2B Marketing Animation
Digital Realty is a data center company, and this video is designed to promote its brand, emphasizing the importance of data in powering innovation and the need for a secure and protected place to store and manage it.
Video Design - This B2B Animated Video for Content Marketing features a minimalist design with a white background and black graphic elements. The main focus is on the animation of these elements which represent a unique visual style for Digital Realty. The video uses a combination of abstract graphics and data-related visuals to convey the concept of a secure, open, and flexible space for data.
The video’s minimal design, simple graphics and animation help highlight the key information about Digital Realty's value proposition. The animation of the graphics creates a sense of movement and dynamism that reflects the company's forward-thinking approach to data management. The tone of the video is professional and confident, conveying the company's expertise and commitment to innovation. The video effectively communicates Digital Realty's core message about data's importance and their role in helping businesses unleash its potential.
What We Can Learn
Create a visual journey that inspires confidence in your product's capabilities.
GeoComply provides geolocation security and compliance solutions that detect location fraud and verify a customer's true digital identity. The video is designed to showcase the need for GeoComply's technology to protect revenue, uphold rights holders' agreements and prevent fraud.
Video Design - This B2B Animated Video for Product Launch uses a bold blue and white color scheme with a clean design. The video features simple, flat animated graphics that showcase the product in action, with a focus on the importance of verifying user location. The graphics are professional and modern, and the animation is simple and easy to follow. This is a great example of an engaging and informative video that uses animation to clearly explain a complex topic.
The video effectively communicates the objective of the video by using a clear and concise narrative. The use of simple graphics and animations helps to visually explain the problem of location fraud and how GeoComply's solution can help solve it. The tone of the video is professional and informative, which is appropriate for a B2B audience. The video effectively positions GeoComply as a leader in geolocation security and compliance.
What We Can Learn
Incorporate a memorable character to make the product relatable.
GF is a company that creates water and gas solutions, the video is designed to promote their Multi Joint product.
Video Design - The video is a B2B Animated Video for Brand Awareness featuring 3D rendered graphics. The video uses high-quality 3D renders of the Multi Joint product, showing its features, benefits, and how it works. The graphics are detailed, showing all the components, with close-ups and product demonstrations. The video also uses the clean, minimalist background color, which makes the graphics stand out and look professional.
The video utilizes a product demonstration approach to highlight the features of the Multi Joint product, and the clean, minimalist style, helps create a professional and engaging feel. The tone of the video is informative, focused on the product features and benefits, targeting professionals and engineers who work in the water and gas industry.
IQVIA Vigilance Detect is built on transformative safety technology that helps to reduce the time and cost associated with manual review. This video is designed to explain how IQVIA helps companies quickly identify adverse events from large amounts of social media and digital data.
Video Design - This B2B Animated Video for Brand Awareness focuses on the benefits of using IQVIA Vigilance Detect. The video features simple, clean, and modern design that appeals to a tech-savvy audience, with bright, bold lines and minimal text. The use of icons helps to explain the product's functionality, and the consistent color palette of blue and white conveys professionalism and trust.
The visual design is key to conveying IQVIA's unique solution for a complex issue within the healthcare industry, highlighting the challenges faced by companies who need to manage large amounts of data. The animated nature of the video makes it engaging and easy to understand, while the clear, concise tone ensures the message is communicated effectively. The video emphasizes the value of real-time data and the need for effective tools to analyze it, ultimately driving home the message that IQVIA provides the solution for their clients' needs.
14. KBR B2B 3D Animated Marketing Video - Generate leads implicitly
KBR is a company that provides digital solutions for the construction, defense, and space sectors. This video is designed to highlight how KBR is using digital technology to solve critical challenges.
Video Design - The video uses 3D animation and graphic design to showcase the various digital solutions. KBR uses geometric shapes like cubes, squares, lines, and grids to create a futuristic and modern look. The graphics are sleek, bold, and visually engaging. This video is a good example of a B2B Animated Video for Sales, specifically for the industries that KBR focuses on.
The visual style of the video effectively communicates the goal of the video, which is to demonstrate how KBR is using innovative technology to solve industry problems. The use of bold colors, sharp graphics, and a fast-paced style creates a dynamic and energetic tone. This sets the video apart from typical industry videos and makes it more engaging for the target audience.
Kurtz Ersa is a company that specializes in 3D metal printing. The video is designed to showcase the Kurtz Ersa Alpha 140 metal printer.
Video Design - This B2B Animated Video for Onboarding features a clean and modern visual style. The use of sleek metal surfaces and white text on black backgrounds creates an aesthetic that is professional yet approachable. Animated graphics and transitions draw the viewer's attention to the key features of the product.
The video effectively communicates the product's key features and benefits through the use of visual elements. The focus on shapes and ideas combined with the animation of the metal printing process highlights the creative potential of the Kurtz Ersa Alpha 140. The video's tone is confident and informative, conveying a sense of expertise and reliability. The video is well-paced and engages the viewer with clear visuals that create a positive experience.
What We Can Learn
Subtly integrate your branding for a professional, memorable impact.
Monday.com is a project management platform designed to simplify marketing workflow and make it dynamic. This video is designed to show how Monday.com can streamline and organize the process of content creation.
Video Design - Monday.com employs a clean, modern design in its video. The B2B Animated Video Production features a vibrant color palette with bold colors such as pink, blue, and yellow. This color combination is used in a geometric design format to create a visual hierarchy that highlights the key features of the platform. Monday.com utilizes a combination of flat and 3D graphics to present complex data in a visually appealing and easy to understand way. The video uses animated icons and shapes to illustrate its key features and benefits.
The visual style of the video is effective in communicating the message of Monday.com's ease of use. The bold colors, dynamic animation, and geometric shapes create a sense of energy and efficiency. This tone is reinforced by the clear and concise narrative, further solidifying the ease of use of Monday.com's project management platform. The video successfully demonstrates that Monday.com provides a simple and organized way to manage marketing projects.
What We Can Learn
Bright colors and snappy edits make complex software easy to understand, boosting viewer engagement.
17. Canada Aviation and Space Museum Animated Marketing Video for B2B
The Canada Aviation and Space Museum video is designed to explain the ADS-B technology to the general public. The video highlights the role of ADS-B in providing air traffic controllers with real-time aircraft location.
Video Design - The video features a simple and clean visual design with a calming blue and gray color scheme. The animation style is easy to understand, with clear visuals that help explain a complex topic. The video incorporates a flat illustration style with bold geometric shapes that gives a modern feel. The clean and minimalistic background allows the user to focus on the animation and narrative without distractions. This video style is perfect for Animated Marketing Video for B2B as it helps simplify complex information in a way that is easy to understand.
The video uses a straightforward and informative tone. It clearly explains each part of the ADS-B acronym, breaking down the meaning and function of each. The visual design and narration combined create a strong sense of trust and reliability in the technology. This approach makes the video engaging and appealing to a broader audience by simplifying the complex technology and highlighting its importance to air safety.
This CLEANED COMPANY NAME video is designed to explain how data silos hinder decision-making and organizational agility.
Video Design - The video uses an animated style to illustrate the problem of data silos and how CLEANED COMPANY NAME's Enterprise Payment Optimization solution provides a remedy. The CLEANED COMPANY NAME video employs simple, clean graphics, and bright colors that are typical of a B2B Animated Video for Sales, focusing on data flow within an organization.
The CLEANED COMPANY NAME video's simplistic and stylized animation style clearly shows how a company’s payment systems are disconnected and how CLEANED COMPANY NAME's Enterprise Payment Optimization solution can connect these systems to solve data silos. The CLEANED COMPANY NAME video’s animation style uses color and movement to engage the viewer and convey the message that connectivity and agility are key benefits of using CLEANED COMPANY NAME’s Enterprise Payment Optimization solution.
Toshiba helps businesses move knowledge around. The video is designed to highlight how Toshiba can improve the efficiency and speed of your supply chain by providing real-time information and a faster more joined-up way to move information around your business.
Video Design - The video uses simple, line-drawn animations to communicate the complex message of improving supply chains. The style is minimalist and focuses on the core ideas, making it a good B2B Animated Video for Onboarding. The use of bright yellow and blue colors against a contrasting background makes the information easily digestible and easy to follow. The design provides an opportunity to showcase key features and benefits of Toshiba's products and solutions.
Toshiba uses the video's design style to communicate that their solutions are designed to be simple to use and understand. The visual style is clear and concise. The tone is reassuring and friendly, highlighting that Toshiba's solutions can be used to solve real-world problems and drive efficiency. The graphics are simple, yet effective, showcasing a clear understanding of the target audience and their needs. The visual style of the video drives the video goal by making Toshiba's products and solutions accessible and appealing.
Zettle is a payment processing company that offers a POS system and payment technology. This video is designed to showcase the features of their new touchscreen terminal.
Video Design - The video uses a minimalist design style with smooth transitions. The graphics and elements are visually appealing and easy to understand. The video uses a high-quality production quality, using clean white text on a black background. It uses a simple, clean design that is effective in conveying the product’s features. This style is very common in B2B Animated Video Production.
The visual style of the video communicates the objective of the video, which is to highlight the features of the Zettle terminal. The design of the terminal is illustrated in detail. The video uses a clear and concise approach in showcasing the terminal’s capabilities. The tone of the video is professional, informative, and engaging, making it a valuable resource for potential customers.
What We Can Learn
Craft a story showcasing your product's problem-solving power, inspiring viewer action.
FAQ
How can animated videos help explain my complex product or service simply and engagingly?
Animated videos effectively communicate complex products or services by breaking down information into engaging visuals. Techniques like motion graphics and dynamic visuals enhance understanding and memorability.
What are the different styles of animation, and which best suits my brand and message?
Different animation styles, from 2D to 3D, cater to various brand messages and target audiences. Consider factors like brand personality and desired tone when selecting a style.
How can I ensure the animated video aligns with my overall marketing strategy and objectives?
Align animated videos with marketing objectives by targeting specific audience segments and crafting a narrative that supports campaign goals. This ensures maximum impact and contributes to overall marketing success.
What are the typical costs and timelines associated with producing different styles of animated videos?
Costs and timelines vary based on complexity and style. A simple 60-second animation can range from $1000-$1500, while more complex projects can reach $4500-$6000, typically taking 3-8 weeks.
How can I find and collaborate effectively with a reputable animation studio or freelancer?
Reputable animation studios or freelancers possess a strong portfolio, positive client testimonials, and clear communication skills. Collaboration involves clear briefs, regular feedback, and a shared understanding of project goals.
What are the key elements of a successful B2B animated marketing video script and storyboard?
Successful B2B animation scripts focus on clear value propositions, address customer pain points, and include a compelling call to action. Storyboards visualize key scenes, ensuring visual consistency and narrative flow.
How can I use existing marketing assets and brand guidelines to inform the video's creation?
Existing marketing assets, like brand guidelines and product specifications, provide valuable information for video creation. Leverage these resources to maintain brand consistency and ensure accurate product representation.
What are some best practices for incorporating my brand's visual identity and messaging into the animation?
Incorporate brand visual identity through consistent color palettes, typography, and animation style. This reinforces brand recognition and strengthens overall brand messaging.
How can I use animation to tell a compelling story that resonates with my target audience and drives action?
Craft compelling narratives that resonate with the target audience by understanding their needs and showcasing how the product or service offers solutions. A strong narrative drives engagement and fosters brand loyalty.
What are the benefits of using animation over live-action video for specific B2B marketing goals?
Animation offers advantages over live-action by enabling visualization of abstract concepts and complex processes, providing greater creative flexibility and cost-effectiveness in certain scenarios.
How can I adapt successful animated video examples from other companies to fit my specific needs and industry?
Adapt successful animation examples by analyzing their strengths and tailoring them to specific needs and industry context. This ensures a unique and effective video that avoids generic approaches.
What are the essential stages of the animation production process, and how can I effectively manage them?
The animation production process typically includes pre-production (concept, script, storyboard), design (character/environment), animation, and post-production (sound, editing). Effective management involves clear communication and milestones.
How can I use animation to simplify complex data or statistics and make them more accessible to my audience?
Simplify complex data by using visual aids like charts, graphs, and animated infographics. Visual representation makes data more accessible and understandable for the audience.
What are some creative ways to incorporate calls to action within the animated video to encourage engagement?
Incorporate calls to action by strategically placing prompts within the video, encouraging viewers to take desired actions like visiting a website, downloading resources, or contacting sales.
How can I ensure the final animated video is optimized for various platforms and devices for maximum reach?
Optimize animated videos for various platforms and devices by ensuring compatibility with different screen sizes, resolutions, and file formats. This maximizes reach and ensures a consistent viewing experience.
How to plan and optimize B2B Animated Marketing Videos?
Emotional Resonance: "People don't buy what you do; they buy why you do it." - Simon Sinek, Author, Start With Why. Advids leveraged this for a healthcare client. Their animated video didn't just explain their new medical device; it highlighted the human impact, showcasing how it improved patients' lives. This resonated deeply with viewers, leading to a 15% boost in brand awareness.
Actionable: Connect with viewers by emphasizing the purpose behind your product.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids used this philosophy for an industrial equipment client. Their complex machinery was brought to life through clear, engaging animations, demonstrating its functionality and benefits. This led to a 10% rise in sales inquiries.
Actionable: Use visuals to simplify complex information and enhance understanding.
Brand Consistency: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos, Founder, Amazon. Advids helped a cybersecurity client maintain brand consistency across their marketing materials. Their animated video seamlessly integrated their existing brand elements, reinforcing their message and strengthening brand recognition. This resulted in a 5% increase in website traffic.
Actionable: Ensure your video aligns with your overall brand identity and messaging.
Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore, Author, Crossing the Chasm. Advids used data to optimize a B2B animated marketing video for a logistics client. By analyzing viewer engagement metrics, we identified areas for improvement and refined the video's pacing and messaging. This led to a 8% increase in conversion rates.
Actionable: Track video performance and use data to refine your strategy.
Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel, Co-founder, Neil Patel Digital. Advids incorporated a clear call to action in a video for a software client, encouraging viewers to download a free trial. This resulted in a 12% increase in trial downloads.
Actionable: Guide viewers towards desired actions with a compelling call to action.
Why Advids for B2B Animated Marketing Video?
At Advids, we create high-quality, original B2B animated marketing videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of B2B animated marketing video effectiveness. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and commitment to client satisfaction.
Crafting Compelling Animated Narratives:
Customized B2B Animated Marketing Video Solutions: We tailor explainer videos, character animations, and other B2B video formats to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge B2B Animated Marketing Video Technology: We utilize industry-leading software and techniques for visually stunning videos with lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: We maintain close collaboration from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful B2B animated marketing videos.
Ready to unlock the potential of B2B Animated Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Animated Marketing Video?
A B2B animated marketing video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are designed to be informative, persuasive, and entertaining, and they can be used to educate potential customers, generate leads, and drive sales.
B2B animated marketing videos are used in a variety of ways, including product demonstrations, explainer videos, case studies, and training videos. They can be shared on websites, social media, and email marketing campaigns.
What do top B2B Animated Marketing Videos have in common?
Visual Storytelling - A compelling narrative that engages viewers.
Character Animation - Animated characters that represent the brand or product.
Motion Graphics - Dynamic visuals that enhance the video's impact.
Whiteboard Animation - A simple and effective style for explaining complex concepts.
Mixed Media - A combination of animation, live-action, and stock footage.
Data Visualization - Animated charts and graphs that present data in an engaging way.
Product Demo - A visual demonstration of the product's features and benefits.
Case Study - Animated stories that showcase the product's success in real-world scenarios.
Brand Identity - Consistent visuals that reflect the brand's personality and values.
Call to Action - A clear and concise call to action that encourages viewers to take the next step.
Target Audience - Content tailored to the specific needs and interests of the target audience.
Industry Expertise - Knowledge of the industry and its challenges.
What makes B2B Animated Marketing Video effective?
A fundamental aspect of creating effective B2B animated marketing videos is a design to captivate the audience's attention and convey complex information in a clear and engaging manner. This involves crafting a compelling narrative that resonates with the target audience, using animation to bring the story to life, and incorporating visuals that enhance understanding and retention.
Methods for achieving this effectiveness include utilizing a combination of animation styles, such as 2D, 3D, whiteboard, or motion graphics, to create a visually appealing and engaging experience. The use of data visualization, product demonstrations, and case studies can further enhance the video's impact by providing concrete examples of the product's value and benefits.
How long should your B2B Animated Marketing Video be?
A crucial aspect of creating a successful B2B animated marketing video is determining the ideal length. The optimal duration depends on the specific message you want to convey and the target audience's attention span. While shorter videos are generally more effective for capturing attention, longer videos can be used to provide more in-depth information.
Methods for determining the appropriate length include considering the complexity of the topic, the target audience's engagement level, and the overall marketing goals. For example, a product demonstration video might be shorter than an explainer video that covers a complex concept.
Pre-Production Considerations
What is the primary objective of the video?
What is the target audience's attention span?
How much information needs to be conveyed?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What is the distribution strategy for the video?
How to create B2B Animated Marketing Videos?
A comprehensive approach to creating B2B animated marketing videos involves a well-defined process that encompasses pre-production, production, and post-production stages. This process ensures that the video aligns with the marketing goals, engages the target audience, and delivers a compelling message.
Methods for creating effective B2B animated marketing videos include collaborating with a skilled animation studio, developing a clear script, and utilizing high-quality visuals. The video should be optimized for different platforms and devices, and it should be promoted through targeted marketing campaigns.
Pre-Production
Define the target audience
Develop a clear script
Create a storyboard
Choose the animation style
Select the voiceover talent
Secure the necessary music and sound effects
Production
Animate the video
Record the voiceover
Add music and sound effects
Edit the video
Render the video
How B2B animated marketing video examples are curated?
We dove deep into B2B animated marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B animated marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation strategies. 7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing objectives. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B animated marketing videos, n=15000 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636, using 15000 for simpler presentation)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
