Picture this: your product launch, not just successful, but truly unforgettable. What if you could make your message resonate deeply with your target audience? I am sharing today, in this article, our insights into how 2D explainer videos can dramatically improve your B2B launch. We've seen firsthand how these videos cut through the noise, fostering a powerful connection with customers and driving exceptional results. This article showcases 30 captivating examples, and what we've learned from them. Let's dive into the data that reveals the transformative power of video.
96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
82% of them stated that video marketing is their key marketing strategy.
92% of video marketers believe they get good returns from their videos.
These stats highlight the effectiveness of video in boosting understanding and driving ROI. 2D explainer videos, in particular, excel at simplifying complex information and engaging viewers. In this article, we're highlighting 30 Captivating B2B launch video examples that immediately captivated us and inspired our curiosity
Axalta is a global leader in the coatings industry, providing innovative, colorful, beautiful and sustainable coatings solutions. The video is designed to announce the launch of Axalta Mobility Coatings, a rebranding of their Transportation Coatings business unit.
Video Design - The video is a B2B launch video for SaaS, highlighting Axalta's expertise in the transportation industry, showcasing electric vehicles, trucks, motorcycles and trains. The design is visually appealing and uses dynamic motion graphics, digital overlays, and captivating imagery. This makes the video an engaging visual experience.
The use of vibrant colors and modern graphics, combined with fast-paced transitions and dynamic shots, successfully communicates the energy and excitement of the e-mobility industry. Axalta's rebranding is presented with a futuristic, modern approach, highlighting the company's commitment to innovation. This tone effectively attracts investors and showcases the forward-thinking nature of the brand.
Chronosphere is an observability platform that helps organizations manage data growth and cloud complexity. This video is designed to showcase Chronosphere’s capabilities and attract investors.
Video Design - Chronosphere uses a modern and minimalist design style for their B2B launch video production. The video uses a combination of high-quality graphics and animation to illustrate the key features of their observability platform. The use of simple yet elegant graphics, such as lines, shapes and icons, make the video easy to understand and visually appealing. The overall look and feel of the video is clean and professional, which helps to convey a sense of trust and reliability.
The video effectively communicates Chronosphere’s objective through its visual style and narrative. The video uses visual metaphors to showcase the platform’s ability to tackle cloud native complexity and data growth. The use of subtle animations, such as the cloud icon expanding to reveal interconnected data streams, effectively demonstrates the platform’s power and scope. The overall tone of the video is confident and professional, which makes it an effective tool for engaging with potential investors.
What We Can Learn
Craft a concise narrative that directly addresses customer pain points and offers a clear solution.
CHS is a farmer-owned cooperative that provides farmers with inputs, technology, and solutions to help their crops grow. This video is designed to inform viewers about CHS's role in the agriculture industry.
Video Design - CHS uses bold graphics and vibrant colors, creating a strong visual identity for their B2B launch video animation. The animated video features a baseball-themed narrative to symbolize CHS's role in helping farmers hit a home run. The visual style is dynamic and energetic, showcasing different stages of the agricultural process through animation. The animation style uses 3D graphics, presenting an engaging narrative that effectively showcases CHS's capabilities.
The video's visual style communicates its objectives by utilizing bright colors and animation to highlight the company's expertise in agriculture. The baseball theme adds a playful yet professional tone to the video, making it engaging for viewers and effectively communicating the value proposition of CHS. The overall presentation delivers a message of growth, connection, and efficiency, which are crucial for attracting investors and building trust within the B2B agricultural sector.
What We Can Learn
Let your animation tell a story. viewers will remember your message better.
4. Copperleaf B2B Animated Launch Video - Drive engagement implicitly
Copperleaf helps energy, water, transportation, telecom, and other critical infrastructure companies make better decisions about where and when to invest. The video is designed to attract investors and announce their arrival in the market.
Video Design - The video utilizes a minimalist design style to convey its messaging effectively. The illustrations are clean, simple, and visually appealing. The B2B launch video for SaaS highlights the importance of making smart investment decisions by using a compelling visual narrative that is both relatable and informative. The video's minimalist approach is further emphasized through the use of flat colors and simple, yet effective graphics.
The video's visual style emphasizes the challenges of modern infrastructure companies by using illustrative graphics to show the complexity of balancing multiple considerations. The video's tone is serious but reassuring, conveying that Copperleaf has the solution to these complex challenges. The animation style is simple yet engaging, drawing the viewer into the narrative. The video successfully communicates the objective of helping infrastructure companies make more efficient investments while showcasing the power of Copperleaf's AI-powered solution.
What We Can Learn
Tell a story with your visuals. connect with viewers on an emotional level - drive conversions.
FIS is a company that provides solutions to help companies manage chargebacks. The video is designed to educate potential customers on the cost and impact of chargebacks.
Video Design - FIS's B2B launch video utilizes a bright color palette of pink and blue to visually highlight the impact of chargebacks. The video is engaging and informative, showcasing the high cost of chargebacks using animated shapes and bold graphics. The video uses a circular and graphic style to depict the impact of chargebacks.
The visual style of the video communicates the objective of the video by showcasing the negative impact of chargebacks on a company's revenue. The colorful and visually engaging style grabs the viewer's attention and effectively drives the video goal. The tone is professional and educational, providing a clear and concise message about the importance of managing chargebacks.
What We Can Learn
Visually demonstrate problem/solution; create a clear path to purchase.
Fivetech specializes in the manufacturing and design of various hardware and device components. The video is designed to showcase Fivetech's capabilities and attract investors.
Video Design - Fivetech effectively uses a series of 3D product animations to clearly depict the functionality of their screws, stand-offs and other components. This is a great visual approach for a B2B launch video, especially when introducing a technical product to investors. The video starts with a simple product demonstration, showcasing its physical design and features. The video then switches to a simple animation of a robotic arm picking and placing the component, a great example of a common assembly process in the electronics industry. This section highlights a key benefit, reliability in a high-volume manufacturing environment. Lastly, the video ends with a depiction of a component undergoing a reflow process, a common soldering step used in the manufacturing of printed circuit boards.
The video design uses simple visuals and a clear presentation style that effectively communicates the product's functionality and benefits, making it highly engaging for the intended audience of investors. This video achieves a professional and reassuring tone that is common in B2B launch videos. The simple animation style and well-chosen color palette for the graphics clearly depict the product's value proposition.
What We Can Learn
Showcase your product's resilience with compelling visuals, building buyer confidence.
IES is an online project management system designed to streamline and automate the certification process for BREEAM, LEED, and Code for Sustainable Homes assessments. The video is designed to showcase the benefits of using IES and demonstrate how it can be used to manage and automate the certification process.
Video Design - The video has a clean and modern visual design that is appealing to the B2B audience. It utilizes animated graphics, such as a laptop, smartphone, and tablets, to show the product interface. The use of high-quality graphics makes the video professional and engaging.
The video effectively communicates the objective of IES through its visual design, showcasing its ease of use. The video clearly portrays the platform's ability to organize and track the certification process for BREEAM, LEED, and Code for Sustainable Homes assessments. The use of animated graphics like checkboxes and graphs provides a clear visual representation of how the product can be used to manage and automate the process. The video has a professional and informative tone, making it relevant to the intended audience of sustainability professionals. The use of concise explanations and clear graphics makes the video engaging and informative, helping viewers understand the product's benefits.
What We Can Learn
Directly address a common business pain point your software solves, generating interest.
IMA is a company that provides tableting solutions. The video is designed to present the company and its products to a specific audience. It uses a visual style that represents the complexity of tableting, and how IMA's solutions can make it simpler and more efficient.
Video Design - This B2B launch video employs a minimalist visual design that emphasizes the core functionalities of IMA’s tableting solutions. The video features a vibrant neon green rectangular frame, appearing against a contrasting backdrop of white, natural landscapes, and industrial settings. The combination of these elements effectively showcases IMA's innovative technology and their commitment to enhancing the efficiency of tableting processes.
The minimalist style of the video, coupled with the use of high-quality graphics, effectively communicates IMA's message. The video uses a combination of visual effects, like smooth transitions and captivating animations, to create a sense of wonder and anticipation for what IMA's products can achieve. These elements are crucial in attracting the interest of potential investors and showcasing IMA’s commitment to excellence in the tableting industry. The clean, concise visuals and the captivating narration contribute to the video's overall effectiveness.
Innovecs is a company that specializes in building big data solutions. This particular video is designed to highlight the challenges that big data solutions can overcome.
Video Design - The video is designed in a clean and professional manner, making it an effective B2B launch video. The visual design of the video uses minimalist graphics with simple, clean lines. The use of red, white, and black is consistent throughout the video, making it visually appealing and memorable. The video uses basic animated graphics to explain the concepts in a simple way, which can be understood by a broad audience, even if they don't have a technical background in big data.
The video uses simple, engaging animations to demonstrate the challenges that Innovecs' big data solutions address. The video clearly explains how these solutions can make big data systems more effective and reliable. This approach, combined with the video's professional tone, creates a positive and compelling experience for viewers, leading them to explore Innovecs' big data expertise further.
IQVIA Vigilance Detect helps companies quickly identify and analyze adverse events from large amounts of social media and digital data. The video is designed to attract investors and communicate the value of this innovative solution.
Video Design - The video features simple, clean, and modern graphics, emphasizing a sleek and professional look. Blue and white are prominently used, creating a sense of trust and dependability. The visual style is consistent with other B2B launch video styles, presenting a clean and trustworthy aesthetic to a technical audience. Line icons are used to represent different facets of the solution and its impact. These icons, such as a person holding a phone and a cloud, are visually appealing and easy to understand.
The video effectively communicates the challenges companies face in analyzing large amounts of data. It showcases how IQVIA Vigilance Detect simplifies this complex task by highlighting the value proposition of reducing time and cost associated with manual review. The overall tone of the video is professional and confident, communicating the power of technology to streamline processes and achieve better outcomes.
What We Can Learn
Craft a compelling story around your product's benefits, creating an emotional connection and inspiring action.
Logitech is announcing a new product, Logi Dock, an all-in-one docking station. The video is designed to demonstrate the benefits of Logi Dock and highlight its simplicity.
Video Design - The video employs a minimalist aesthetic, with clean graphics and a focus on close-ups of the product. This approach aligns with Logitech's branding, emphasizing its sleek design and modern appeal. The use of a white background accentuates the dark-grey color scheme, creating a sense of professional sophistication. The video showcases the ease of use with a single press of a button, underscoring the user-friendly nature of the product. The visual style effectively communicates Logitech's approach to B2B launch video production.
The video employs a mix of animation and product shots to highlight the product's key features. The visual style is clean and straightforward, conveying professionalism, and emphasizing the ease of use. The sleek design and high-quality graphics ensure that the video captures the attention of the target audience. The overall tone of the video is positive and upbeat, further reinforcing the value proposition of Logi Dock. The simplicity of the design combined with the intuitive features highlighted throughout the video effectively drives the video's goal of showcasing the product's benefits.
Suzy provides business solutions to help companies make better marketing decisions. This video is designed to showcase Suzy's MaxDiff and TURF Analysis, a powerful tool that analyzes consumer preferences.
Video Design - This B2B launch video features an animated style with vibrant, bold colors like purple, pink and orange. The graphics are clean and minimalist with a focus on colorful shapes and dynamic transitions. The font choices are simple yet elegant, matching the brand's professional and modern tone. This makes it a visually engaging and appealing B2B launch video.
The visual design uses an abstract representation of the product, such as ice cream cups, to convey the essence of Suzy's analysis and how it can be used to understand consumer preference for different product attributes. The design style communicates the benefits of using Suzy's MaxDiff and TURF Analysis to drive consumer insights in an easy to understand manner. The video takes on a positive and confident tone which reflects the brand's belief in the power of its solutions.
This iinet video is designed to help customers set up their Ultra VDSL2 broadband service using the Smart Modem Gateway.
Video Design - The video uses a clear, concise B2B launch Video Animation style, with simple graphics and text overlay. The modem and other essential components are featured prominently, and the animation is easy to understand. The video focuses on the modem, using a yellow background with white text, and the modem is showcased in 3D, using realistic animation. The video uses minimal graphic design to avoid confusing the audience.
The video is designed to communicate the simplicity and ease of setup of the Ultra VDSL2 service, with a positive, friendly tone. The step-by-step instructions are easy to follow, making the setup process approachable for all levels of tech-savvy customers. The clear visuals and simple language help viewers grasp the information, encouraging them to take action and set up their service.
Toshiba is reimagining how knowledge is used in the supply chain. This video is designed to introduce Toshiba's new solution to investors and showcase how their product can speed up business workflows.
Video Design - Toshiba's B2B launch video uses animated icons to highlight the core benefits of their solution. Each icon represents a key element of the supply chain, and the graphic style uses a clean, modern design that resonates with the B2B market. The video's use of blue and yellow colour scheme emphasizes the efficiency, clarity, and accessibility of Toshiba's product.
The video's animation style uses a simple, straightforward design to emphasize the essential functions of their solution. These simplistic animations show how Toshiba's product can unlock the full potential of supply chains. The video's overall tone is confident and forward-looking, reflecting Toshiba's commitment to innovating the supply chain industry.
Trend Micro Cloud One Conformity is a cloud native service that helps you avoid cloud service misconfigurations. This video is designed to introduce the service and highlight its benefits.
Video Design - The video uses a clean and modern design style with bright colors and bold graphics. The use of flat illustrations with subtle shadows and simple animations makes the video visually appealing. A stylized infographic is used to explain the challenges and benefits of the Conformity product, which makes it a great B2B launch video. The key phrases are highlighted on screen, drawing attention to the information being shared.
The video’s visual style is able to communicate the objective of the video effectively. The clean and modern visuals, combined with clear text, create an atmosphere of confidence and trust. This aligns with the brand's mission to help make the world safe for exchanging digital information and provides a professional tone that helps achieve the video's goal of attracting investors and showcasing the service.
What We Can Learn
Integrate a strong call to action seamlessly into the visuals, prompting immediate engagement.
TRUE LAYER is a payment solution that helps businesses accept payments directly from their customers' bank accounts. The video is designed to highlight how TRUE LAYER can be integrated into a business's checkout process, and how it can benefit both the business and the customer.
Video Design - The video uses a clean and modern design style with a focus on a minimalistic color palette, utilizing light blue and white tones, with a touch of bright teal to highlight the key features of the platform. It features a B2B launch video animation, using simple animated graphics and visuals, highlighting the key steps involved in the payment process. The animated phone interface is easy to understand and visually appealing, showing that TRUE LAYER's solution is a simple and straightforward process for businesses to integrate.
The visual style of the video effectively communicates the objective of the video, highlighting the simplicity and ease of use of the TRUE LAYER platform. The video effectively shows the seamless integration of TRUE LAYER into a business’s checkout process, with a clear call to action for the viewer to learn more about TRUE LAYER. The visuals are modern, clean and minimalist, reflecting the ease of use and sleekness of the solution. The video also subtly hints at the secure nature of the platform, using animations that represent fingerprint and facial recognition for authentication, highlighting the security of the product.
Vexcel is a company that provides imaging solutions, this video is designed to showcase their latest product, the UltraCam Osprey 4.1, a new oblique camera system.
Video Design - The video utilizes a clean and modern aesthetic, emphasizing the sleek design of the product. They incorporate 3D renderings and high-quality graphics to effectively illustrate the UltraCam Osprey 4.1's functionalities and features. The presentation showcases the camera system’s capabilities using animations of data capturing, enhancing the clarity of their B2B video storytelling.
The video's visual design effectively communicates the product's capabilities and benefits to their intended audience, who are likely to be professionals involved in the surveying and geospatial fields. The video utilizes a professional tone, highlighting Vexcel's expertise and technological advancements. The design style effectively drives engagement and emphasizes the innovative nature of their latest product.
What We Can Learn
Combine compelling visuals with a straightforward explanation to make your product irresistible.
Vi is a security solutions provider, targeting businesses with evolving security needs. The video is designed to highlight the rising threat of cyberattacks and how Vi can help businesses combat them.
Video Design - This is a good example of a B2B launch video production, where the graphics and visual storytelling are employed to effectively communicate the message. The video uses bold and bright red color and a simple design style. White background with bold red color, along with a bold black font makes the video easy to follow and understand. The design is clean and professional, making it a good fit for the target audience of businesses and investors.
The video begins with a stark message about the increasing threat of cyberattacks on businesses. The video then presents data and statistics on the frequency and cost of cyberattacks in India. The use of bold colors and a simple design helps to reinforce the message and make it memorable. The tone of the video is serious and professional, reflecting the importance of cybersecurity for businesses.
Werfen Benelux is a global leader in specialized diagnostics, focused on developing tools, reagents, and software for improving healthcare solutions. This video is designed to announce their arrival in the Benelux region and attract investors.
Video Design - This B2B launch video features a sleek and modern design with an emphasis on visuals and data-driven insights. The use of animated icons, graphs, and charts helps to communicate Werfen Benelux's specialized diagnostics, emphasizing technology and data analysis. The video's color palette of dark blues, blacks, and reds conveys a professional and trustworthy tone.
The video effectively communicates Werfen Benelux's strengths by showcasing data-driven solutions, highlighting their focus on innovation and technological advancements. This visual style emphasizes the value of data analysis in their services and products. The clear and concise narrative provides a strong foundation for conveying their brand's commitment to providing high-quality, innovative solutions for the healthcare industry. The video's overall tone is confident and forward-looking, effectively communicating their ambition and potential in the Benelux market.
Workato helps automate tasks across different applications, making it easier for businesses to work with data. The video is designed to show how Workato can help users instantly find the specific set of fields they need.
Video Design - The video uses a simple and clean design style. It uses a combination of product screenshots, animated graphics, and text to showcase the benefits of Workato. The bright color scheme and bold text help grab attention and make the video easily digestible. Animated graphics are used to represent the search function, showcasing the process of finding specific fields within objects. This approach creates a visually engaging B2B launch video animation.
The video's clean visual style helps to communicate the value of Workato to the viewers. The use of bright colors, bold text, and simple graphics helps to capture attention and makes the video feel approachable and easy to understand. The animation makes it easy to follow the process of searching for fields, which helps to drive the goal of the video by showcasing the benefits of using the product. The video uses a friendly and informative tone, creating a positive impression of the brand.
FAQ
How can a B2B launch video help me achieve my specific marketing objectives?
A B2B launch video effectively communicates value, generates excitement, and drives conversions by showcasing product/service benefits to a targeted audience.
What are the different styles of B2B launch videos, and which one is right for my product/service?
Different video styles cater to various needs:
* **Explainer videos:** Clearly articulate product features and benefits.
* **Testimonial videos:** Build trust through customer stories.
* **Animated videos:** Engage viewers with dynamic visuals.
Choose the style that best aligns with your goals and target audience.
How can I use a launch video to generate leads and drive conversions?
Generate leads with clear calls to action, directing viewers to landing pages or contact forms. Drive conversions by showcasing product value and building brand trust.
What are the key elements of a successful B2B launch video that resonates with my target audience?
A successful launch video includes:
* **Clear message:** Instantly communicate value proposition.
* **Engaging visuals:** Capture and maintain audience attention.
* **Strong call to action:** Encourage desired viewer behavior.
* **Customer-centric narrative:** Address pain points and offer solutions.
What is a realistic budget and timeline for producing a high-quality B2B launch video?
Budgets range from $1,000 to $6,000 for a 60-second video, with a 3-8 week turnaround. Complexity and revisions influence final cost and timeline.
How can I find a video production company that understands my industry and target market?
Select a video production company with relevant industry experience, a diverse portfolio, and client testimonials.
How can I effectively repurpose my existing marketing content and assets for my launch video?
Repurpose existing marketing content, like blog posts or presentations, for video scripts or visuals.
What are some best practices for scripting a compelling and persuasive B2B launch video narrative?
Craft a concise narrative highlighting the problem, solution, and benefits. Use strong visuals and a compelling call to action.
How can I ensure my launch video is visually engaging and captures the viewer's attention?
Employ high-quality visuals, dynamic editing, and engaging animation to capture viewer attention.
How can I use a launch video to clearly explain the value proposition of my product or service?
Articulate product/service benefits and how they address customer pain points.
What are the most effective ways to distribute and promote my B2B launch video to reach my target audience?
Distribute your video across relevant platforms: website, social media, email, and industry channels.
How can I tailor my launch video messaging to resonate with different segments of my target audience?
Tailor messaging to resonate with different target audience segments by understanding their specific needs.
What are some innovative and creative approaches to B2B launch videos that stand out from the competition?
Explore innovative approaches like interactive elements, personalized videos, or user-generated content.
How can I leverage a launch video to build brand awareness and establish thought leadership in my industry?
Build brand awareness and establish thought leadership by sharing insightful content and showcasing expertise.
How can I adapt successful B2B launch video examples from other companies to fit my specific needs and brand identity?
Analyze successful launch videos, identify key elements, and adapt them to your brand and target audience.
How to plan and optimize B2B launch videos?
Design Thinking: "Form follows emotion." - Hartmut Esslinger. Advids applies this principle to every video. For a cybersecurity firm, we designed a visually striking B2B launch video using bold colors and dynamic animations to convey the strength and reliability of their security solutions. This visually engaging approach captured attention and boosted brand perception among IT professionals.
Actionable: Prioritize impactful visuals to enhance message delivery and recall.
Artistic Vision: "Color is a power which directly influences the soul." - Pierre Bonnard. Advids leverages color psychology. For a healthcare client launching a new telehealth platform, we used calming blues and greens in their B2B launch video to create a sense of trust and tranquility. This resonated with patients seeking convenient and reliable healthcare solutions, resulting in increased platform adoption.
Actionable: Utilize color strategically to evoke desired emotional responses.
Value Proposition: "Focus on the value of the business, not the price of the stock." - Marty Whitman. Advids emphasizes clear value communication. For a manufacturing client launching a new industrial robot, we created a B2B launch video showcasing its efficiency and cost-saving benefits. This data-driven approach convinced potential buyers of the robot's ROI, leading to a surge in pre-orders.
Actionable: Clearly articulate product value to drive purchase consideration.
Strategic Differentiation: "Value innovation is created in the region where company's actions favorably affect both its cost structure and its value proposition to buyers." - Chan Kim. Advids helps clients stand out. For a logistics company launching a new delivery service, we developed a B2B launch video highlighting its unique speed and reliability compared to competitors. This differentiation strategy attracted new customers seeking efficient logistics solutions, boosting market share.
Actionable: Highlight unique selling propositions to differentiate from competitors.
Brand Storytelling: "Consumers don't buy what you do, they buy why you do it." - Merry Baskin. Advids believes in the power of "why." For a sustainable energy company, we crafted a B2B launch video showcasing their commitment to environmental responsibility. This purpose-driven narrative resonated with environmentally conscious businesses, driving partnerships and investment.
Actionable: Communicate brand purpose to connect with values-driven audiences.
Why Advids for B2B launch video?
At Advids, we specialize in crafting high-quality, original B2B launch videos that deliver exceptional results. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into a compelling and effective animated launch.
Launch Your Business with a Powerful Video:
Customized B2B Launch Video Solutions: From explainer videos to character animations, we tailor each project to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for a successful B2B launch. Cutting-Edge B2B Launch Video Technology: We use industry-leading software and techniques to ensure your launch video is visually stunning and makes a lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: We've completed over 3400 successful projects, including over 320 B2B launch videos, demonstrating our deep understanding of the B2B landscape. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, including impactful B2B launch campaigns. Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction, reflecting our success in B2B launch video creation.
A Partnership Built on Collaboration and Communication:
Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision for your B2B launch is accurately realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful B2B launch videos.
Ready to unlock the potential of B2B launch video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B launch video?
A B2B launch video is a short, impactful video that introduces a new product or service to a business audience. It's designed to generate excitement, build credibility, and attract investors. These videos are a powerful tool for B2B companies looking to make a strong first impression and establish themselves in the market.
B2B launch videos are used for a variety of purposes, including announcing a new product or service, showcasing key features and benefits, attracting investors, and generating leads. They can be used to educate potential customers about a new solution, demonstrate the value proposition, and build trust and credibility.
What do top B2B launch videos have in common?
Animated visuals - A captivating way to present complex information.
Data-driven insights - A compelling way to showcase the value proposition.
Customer testimonials - A trustworthy way to build credibility.
Real-world examples - A relatable way to demonstrate the impact.
Clear call to action - A direct way to encourage engagement.
Engaging storytelling - A memorable way to connect with the audience.
Professional production - A polished way to make a lasting impression.
Concise messaging - A focused way to deliver key information.
Targeted audience - A strategic way to reach the right people.
Visual storytelling - A powerful way to communicate complex ideas.
2D animation - A visually appealing way to simplify complex concepts.
Motion graphics - A dynamic way to bring data to life.
What makes B2B launch video effective?
A captivating B2B launch video is a powerful tool for driving engagement and achieving business goals. It's a dynamic way to present complex information, build trust, and generate excitement.
A successful B2B launch video is driven by a clear understanding of the target audience and the value proposition. It's designed to resonate with the specific needs and interests of the intended viewers, showcasing the benefits and solutions offered by the product or service.
Methods for creating effective B2B launch videos include incorporating compelling visuals, engaging storytelling, and a clear call to action. These elements work together to capture attention, convey information, and inspire viewers to take the next step.
How long should your B2B launch video be?
A well-crafted B2B launch video is a concise and impactful way to communicate your message. It's designed to capture attention, convey key information, and leave a lasting impression.
The ideal length of a B2B launch video depends on the specific goals and target audience. A shorter video, around 1-2 minutes, is ideal for capturing attention and delivering a concise message. A longer video, up to 5 minutes, can be used to provide more detailed information and showcase complex features.
Pre-production pointers
What is the primary goal of the video?
Who is the target audience for the video?
What key information needs to be conveyed?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What is the distribution strategy for the video?
How to create B2B launch videos?
Creating a B2B launch video is a strategic process that involves careful planning, execution, and promotion. It's a collaborative effort that requires input from various stakeholders, including marketing, sales, and product teams.
The creation process involves defining the goals, target audience, and key messages. It's essential to develop a compelling narrative that resonates with the intended viewers and effectively communicates the value proposition.
Pre-production pointers
Define the target audience
Develop a clear message
Create a storyboard
Choose the right visuals
Select the right music
Write a script
Gather necessary resources
Production pointers
Film the video
Edit the video
Add music and sound effects
Add graphics and animations
Add a call to action
Optimize for different platforms
Promote the video
How B2B launch video examples are curated?
We dove deep into B2B launch videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B launch videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and impact of the value proposition communicated. 7.Lead Generation Determining the effectiveness of lead generation strategies within the video. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% of videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B Launch Video Examples 2024, n=13636 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
