Picture this: your brand's message, not just heard, but felt. What if you could evoke emotion, build trust, and drive conversions with a single, powerful video? I am sharing today, in this article, what we've discovered about the transformative power of video marketing. We've curated 30 examples that demonstrate how top brands are using video to achieve remarkable results. Let's explore the data that proves video's effectiveness.
Between 2014 and 2022, the number of hours of video uploaded every minute has grown by about 40%.
Videos with minimal copy versus longer copy have a 13% higher recall.
68% of videos on the first page of YouTube are in HD.
These stats reveal the growing dominance of video and the importance of quality and conciseness. Brand ad videos, when done right, can cut through the clutter and resonate deeply with your audience. Today we explore more than 30 Eye-catching Brand Ad Video examples, that immediately grabbed our attention and got us excited
We adore the emotive storytelling in this Brand Ad Video from Noonday Collection. The visual metaphor of a woman carrying the world's weight, later shared with a community, beautifully portrays the power of togetherness. The animation style, with its soft color palette and 2D characters, creates an inviting atmosphere.
We find the photo montage of diverse women particularly impactful, showcasing the brand's global reach and empowering message. The call to action, Join our community today,€ coupled with the brand's website URL, effectively encourages viewers to become a part of something bigger.
What We Can Learn
Share your brand's story through relatable characters, building emotional connections.
2. WOOD 2D Brand Ad Video - Build brand awareness implicitly
If you're seeking inspiration for your Brand Ad Video, take a cue from Mri. This video masterfully addresses the pain points of property managers and business owners, showcasing software solutions that streamline operations and foster thriving communities. The animation style is clean and engaging, making complex concepts easily digestible.
The visuals are vibrant, while the voiceover adds a human touch to the narrative. The video cleverly displays a diverse range of community members and their interaction with Mri's user-friendly platform. It concludes with a powerful visual metaphor, emphasizing growth and positive impact, making Mri an exceptional example of compelling video marketing.
What We Can Learn
Clearly demonstrate how your product solves a problem, leading to conversions.
Boyds Brand Ad Video captures the essence of technological advancement with stunning visuals and a powerful message. From futuristic car designs and AI-powered systems to space exploration and medical breakthroughs, we love how this video showcases Boyds commitment to innovation. The high-quality CGI and sleek animations create a sense of awe and excitement, perfectly reflecting the cutting-edge nature of Boyd's work.
This video goes beyond simply presenting facts; it inspires a feeling of trust and reliability. By highlighting diverse industries and applications, Boyd effectively communicates its ability to solve complex challenges. The seamless transitions and dramatic music further enhance the overall impact, leaving viewers with a lasting impression of Boyds expertise in Trusted Innovation.
What We Can Learn
Showcase diverse applications to demonstrate problem-solving capabilities, boosting confidence.
Were captivated by this Superfluid brand ad video, which masterfully blends abstract visuals and concrete messaging. The animation style is incredibly dynamic, using vibrant colors and geometric shapes to illustrate the flow of money in a way we have ever seen. Its engaging from the start, instantly grabbing our attention with familiar app icons and a simple yet powerful message about the limitations of current payment systems.
The video effortlessly explains how Superfluid solves this problem by introducing the concept of programmable money streams. It's a compelling visualization that makes the technology accessible and exciting. The transition from a stalled shopping cart to a globe pulsing with transactions is particularly brilliant. We love the concise, impactful storytelling that inspires developers to explore this innovative platform.
What We Can Learn
Craft a visual narrative that instantly grabs attention and makes complex ideas simple, driving engagement.
5. Alation Brand Ad Animation - Boost brand awareness subtly
Its not every day you see a Brand Ad Video that embraces its inner bro€ with such confidence and humor. This video is not just about showcasing awards and recognition. It's a clever play on the competitive spirit, using sports imagery and language to connect with a specific audience. The video doesn't shy away from acknowledging competitors, but instead uses them as a springboard to highlight the brand's uniqueness and longevity. The visual style is clean, modern, and visually engaging, with a minimalist approach that allows the message to shine through. The use of bright colors and bold typography adds a sense of energy and excitement.
The video's clever use of the GOAT€ acronym is both playful and insightful. It creates a memorable brand association, while subtly highlighting the brand's dominance in its field. The video's overall approach feels genuine and relatable, building a connection with its target audience. Its a great example of how to stand out in a crowded marketplace by using humor and clever storytelling to deliver a strong brand message, a surefire way to keep viewers engaged and entertained.
What We Can Learn
Keep your visuals clean and modern, letting your unique message shine through and grab attention.
The Sanofi brand ad video beautifully conveys the daunting reality of living with a rare disease. We loved the unique approach of using a calendar to visually depict the seemingly endless wait for a diagnosis. The pastel color palette and subtle sound design create a sense of quiet determination despite the uncertainty faced by patients.
The simplicity of the animation allows the core message”the urgent need for research”to resonate deeply. The statistic illustrating the sheer number of rare diseases with limited treatment options is profoundly moving. Sanofi Genzyme positions itself as a beacon of hope, underscoring their dedication to finding solutions.
What We Can Learn
Let your visuals tell a story, creating an emotional connection that resonates deeply.
We admire Tyson's powerful brand video for small business; its a perfect example of how animation can bring complex topics to life. The smooth 2D motion graphics, paired with a calming color palette, effectively showcase Tyson's commitment to water stewardship. From the initial droplet transforming into a vibrant city to the final image of a united team, the videos seamless flow keeps us captivated.
What we love is how Tyson's dedication to sustainability shines through each scene, making a compelling case for water conservation. The simple yet impactful visuals, combined with data-driven graphics, convey complex information with ease. By highlighting their Contextual Water Targets initiative, Tyson inspires not just their stakeholders but we all to take action, ensuring a secure water future for generations to come.
What We Can Learn
Inspire viewers to take action by clearly demonstrating the positive impact of your product or service.
The sheer creativity of this MedHost brand ad video example is evident from the opening scene. The superhero theme resonates deeply, perfectly capturing the spirit of healthcare professionals. We appreciate how MedHost positions itself as the essential support system, enabling these everyday heroes to excel in their vital roles.
The playful 3D characters and dynamic transitions add a layer of charm. This video is a testament to how compelling storytelling and captivating visuals can effectively convey complex information, showcasing the power of MedHost's EHR platform to transform healthcare.
What We Can Learn
Tell a story, not just facts. emotional narratives create lasting impressions.
In just over a minute, this brand video for small business, for National Grid ESO, expertly demonstrates how to communicate a complex message with clarity and visual panache. We are particularly drawn to the use of visual metaphors, such as the doorway representing the future of energy, and the retro robot struggling with outdated technology.
The bright color palette and upbeat music perfectly complement the message of innovation and progress. The video effectively highlights National Grid ESO's forward-thinking approach and inspires confidence in their ability to navigate the evolving energy landscape. It is a shining example of effective storytelling within a limited timeframe.
What We Can Learn
Bright colors and upbeat vibes create a positive feeling, encouraging viewers to act.
The vibrant energy of this Excella video ad immediately grabs our attention. The seamless transition between abstract shapes and real-world objects, like laptops and VR headsets, cleverly depicts the tangible benefits of technological advancements.
We're particularly impressed by how Excella presents the pinball machine sequence as a metaphor for navigating complex technology decisions. The video's fast pace and concise message truly encapsulate the rapid evolution of the digital world, inspiring us all to embrace innovative video strategies.
What We Can Learn
Inspire viewers to embrace innovation, building brand loyalty.
GE is a global energy leader, providing equipment, solutions and services across the energy value chain. This video is designed to highlight the company's commitment to decarbonizing the energy sector, with a focus on gas power as a lower-carbon solution.
Video Design - This Brand Ad Video Example uses vibrant and playful illustrations to highlight the key aspects of the proposition. The animation is engaging, with fast transitions and clear visual flow. Colorful graphics, like wind turbines, solar panels, and power plants, represent a variety of energy sources.
The video effectively utilizes an optimistic and encouraging tone, while demonstrating the urgency to address the challenges of climate change. The visual style, with its blend of playful imagery and clear information, clearly communicates the objective of the video, which is to showcase the dedication to a sustainable energy future. The fast-paced animation adds dynamism and keeps the viewer engaged, making it a compelling video.
The innovative use of animation in this brand ad video example, seamlessly blending 2D characters with 3D elements, immediately grabs attention. We all appreciate the visually engaging approach, enhanced by dynamic camera angles and vibrant gradients. The swirling transitions, echoing scientific exploration and connection, add a touch of artistic flair.
This video powerfully promotes the World Microbe Forum, showcasing its role in facilitating crucial conversations across the globe. The fast-paced editing, in sync with the upbeat electronic music, maintains an energetic rhythm throughout. The message of shared science and collaboration shines through, effectively conveying the forum's mission and impact.
What We Can Learn
Mix 2D and 3D animation for a unique look that grabs attention.
This is a brand ad video example that uses innovative technology to illuminate villages, rescue wildlife, and grow food in remote and challenging locations. The video is visually engaging and uses vibrant colors and a modern style. It highlights the company's focus on solving real-world problems with technology through an animated narrative.
Video Design - The graphics are clean and stylized, the animation style is playful and appealing. The video successfully communicates the company's mission by using a metaphorical approach that connects the power of light in space with the company's ability to illuminate and improve lives on Earth.
The tone of the video is optimistic and hopeful, showcasing how the company's technology can help create a brighter future. The video uses simple imagery, like a light source traveling from space to earth and highlighting the benefits of it in various scenarios.
Avast is a digital security company that helps to make the digital world safer for everyone. The video is designed to introduce the company to a wide audience, highlighting the global impact of digital technology.
Video Design - The video incorporates a simple, minimalistic, and visually appealing design. It uses illustrations, animation, and a white background to create a clean and modern look, and uses single-line drawings to depict the connection between people and technology. The video is very engaging, as it moves from scene to scene seamlessly, capturing the viewers' attention. The simple and stylized graphic style of this Infographic Ad Video, along with the animation used, make it easy to understand and follow.
The video effectively conveys the message of a digital world that works for anyone, with an approachable and engaging tone. The visuals connect people from all walks of life, demonstrating the shared experience of using digital technology. This, in turn, establishes a sense of global community, and showcases the accessibility of Avast products and services for everyone.
CEVA is a company that provides solutions for the eCommerce and omnichannel world. The video is designed to showcase their capabilities and attract potential clients.
Video Design - The video utilizes a minimalist, flat design style with a bright color palette. Infographic elements are used to highlight key points, such as buildings, people, and text boxes. The video uses a dynamic and engaging animation style that draws the viewer's attention to the message. The simplified illustration style combined with bold colors creates a striking contrast that enhances the Infographic Ad Video format and appeals to a wide audience.
The video's visual style is clearly designed to highlight the benefits of CEVA's solutions. The animation style is modern and engaging, while the infographic elements help to convey complex information in a simple and easy-to-understand way. The video has a positive and optimistic tone that underscores the benefits of working with CEVA, and the overall message is clear and concise.
FGV is a global company that focuses on oil palm plantation and agriculture. This video is designed to introduce FGV to its target audience.
Video Design - FGV utilizes a simple and animated style for the video. It uses bright colors and bold graphics to depict the company's operations. The video features a Business Ad Video that is characterized by its clean and minimalistic aesthetic. The flat cartoon-like characters and graphics are utilized to create an attractive and memorable video. The simple animation and graphic style allow the viewer to focus on the main message of the video. The animated style ensures the video is engaging, and it is very effective in capturing the attention of viewers.
The video effectively communicates FGV's mission to address global food security. The video features the company's diverse operations ranging from plantation management to oil production. The overall tone of the video is optimistic and forward-looking. The video shows a vision for a future that is both prosperous and sustainable. The use of bright colors and bold graphics create a positive and encouraging tone. The visuals are engaging and make the video memorable. This video is designed to make the viewer feel good about FGV and its operations.
PGE is an energy company that helps keep homes comfortable, businesses running, and people connected. This video is designed to explain how energy usage impacts the type of energy that gets used, highlighting the need for using renewable energy sources more.
Video Design - This Tech Ad Video uses a combination of simplified 3D models and text to show the concept of energy usage and its impact on what energy source is used. The video is simple and easy to understand. The animated graphics are clear and visually appealing, making the message easily understood by a wide audience.
The video demonstrates how energy usage spikes in the morning and evening, coinciding with peak times when people use more energy for heating, cooling, and everyday tasks. The design uses an animated clock to illustrate these peak times, while a graphical bar shows the energy use going up and down throughout the day. The video visually shows how PGE relies on all of its energy sources during peak times. The video uses a simple and straightforward design to illustrate the complex topic of energy and energy sources, making the concept understandable and engaging for a wide range of viewers. The use of animation and graphics is essential to communicate the message in an easily digestible and memorable way.
Advanta helps make big dreams come true, step by step, from consulting to prototyping, solutions and implementation. This video is designed to show how Advanta can help organizations succeed with digital transformation.
Video Design - This Promotional Ad Video starts with a black and white video showcasing a person looking directly at the camera. The visual style uses minimal color with black and white video clips to create a stark contrast. The use of text overlays, animated transitions and graphics adds to the video style. This approach of minimal color and text overlays with animated transitions are key components of this Promotional Ad Video.
This video style communicates the key objective of the video. Advanta's vision for change and the bold visuals showcase the company's confidence in delivering results. The use of black and white video, with the sharp contrast of colors makes it engaging and keeps the audience focused on the key messages. The video is fast paced, concise and uses graphics in a way that conveys the transformation process. This visual style shows a company that is forward-thinking and driven to help organizations succeed.
Thermo Fisher is a company that facilitates the journey of cell and gene therapy from research to commercialization. This video is designed to promote Thermo Fisher's products, services, and support in this field.
Video Design - This Brand Ad Video effectively conveys the complex world of cell therapy using simple line graphics and animation. The use of icons, such as those representing a cloud, an email, a document, a brain, and a bucket, helps simplify the concept of cell therapy and makes it relatable to a wider audience. The color scheme is minimalist, with a dark blue background and light blue and orange outlines, which creates a modern and professional look.
The visual style of this video clearly communicates the objective of promoting Thermo Fisher's services, while highlighting the ease and efficiency of using its products. The video narrative focuses on the challenges faced by companies involved in cell therapy, which Thermo Fisher aims to solve. The use of line graphics and animation provides a light and inviting tone while showcasing a clear commitment to innovation.
Cabot is a company that creates materials which enhance everyday life and contribute to a sustainable future. The video is designed to highlight Cabot's purpose and demonstrate how their materials are integral to different aspects of modern life.
Video Design - This Brand Ad Video is characterized by a simple, clean, and modern aesthetic. The video uses a series of short clips showcasing everyday situations. These everyday moments are interwoven with glimpses of Cabot materials in action, reinforcing their crucial role in technology and sustainability. The fast-paced editing and upbeat soundtrack create an energetic and positive tone.
The video seamlessly transitions between different applications of Cabot's materials. This approach emphasizes the versatility and broad impact of their products. The close-ups and quick cuts provide a dynamic visual experience, effectively grabbing the viewer's attention. The use of slow-motion and fast-motion techniques further adds visual interest and emphasizes the movement of the materials. These elements blend together to create a cohesive and impactful visual story, effectively communicating the video's message. The overall tone of the video is optimistic and aspirational, mirroring the company's commitment to a better future. The video concludes with a sense of hope, leaving viewers with a positive impression of Cabot and its contribution to a more sustainable future.
BDO wants to create a more innovative, sustainable, and diverse firm. The video is designed to introduce and promote this initiative, called PossibilityX.
Video Design - This Brand Ad Video uses striking imagery and graphics that reflect the core values of the initiative. The video uses eye-catching visuals, like galaxies and aurora borealis, to illustrate the vast scope of possibilities. This combination of elements makes it a very effective Brand Ad Video.
The use of fast-paced cuts and dynamic imagery helps to create a sense of excitement and energy, matching the tone of the initiative. The video effectively communicates BDO's aspirations by drawing a clear connection between the visual style and the core values of innovation, sustainability, and diversity.
Process Street makes it easy to automate workflow, from small tasks to large projects. This video is designed to explain the benefits of using this software platform for organizations.
Video Design - The video uses a clean, modern design with bright colors and a simple, straightforward style. This is a good SaaS Ad Video, as it uses a clear and concise narrative to explain the product's features, while remaining engaging and visually appealing. The graphics are high-quality, and the animation is smooth, making the video feel polished and professional. The video uses a friendly and approachable tone, which makes it easy for viewers to understand the product's benefits.
The video effectively communicates the objective by showing a variety of ways Process Street can be used to manage workflows. It features clear graphics, showing how the software works. The overall tone of the video is upbeat and positive, which helps to convey the message that Process Street can make work more efficient and enjoyable.
EQT is a global investment firm that invests in companies across a range of industries. The video is designed to provide general information about the company and its operations to potential employees, portfolio companies, and other business partners.
Video Design - This is a Brand Ad Video that uses a simple, minimalist style, with an emphasis on graphic imagery. The video opens with a laptop screen with a line graph, which is an important element of how EQT operates, it represents growth and investment. Overlaid on this screen are a variety of iconic images from different industries that EQT invests in, like construction, farming, fishing. The video has a clean, clear visual design, with a focus on bold colors and simple shapes, all of which contribute to making this a good Brand Ad Video.
The design of the video effectively communicates the message that EQT is a global investment firm that supports a wide range of industries. The video has a positive and optimistic tone, which makes it appealing to potential employees, portfolio companies, and other business partners.
CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies. The video is designed to showcase the company's history and commitment to saving lives and helping people live full lives.
Video Design - The video uses a modern and minimalist design, featuring flat graphics, clean lines, and a simple color palette. The Demo Ad Video is a well-structured timeline showcasing CSL's milestones. The visual design is clean, simple, and easy to follow, with clear callouts for each event on the timeline. The use of animation and transitions helps to maintain viewer engagement.
The visual style of the video is able to communicate the objective of the video in a clear and concise manner. The clean and modern design, along with the use of animation, helps to make the information engaging. The video narrative highlights how CSL's commitment to innovation has led to breakthroughs in medicine and improved the quality of life for millions of people. The overall tone is positive and inspiring.
MCL is a restaurant and bakery that provides a variety of food items, including noodles. The video is designed to emphasize the care and effort that goes into creating their food, highlighting the homemade aspect.
Video Design - The video design utilizes a playful and engaging animation style with bright colors and whimsical characters. The use of simple, yet bold lines gives the animation a hand-drawn quality. This creates a warm and inviting atmosphere that perfectly complements the brand's focus on homemade food. The Branded Ad Videoe video is a good example of how animation can be used to tell a compelling story and create an emotional connection with the audience.
The animation and overall aesthetic of the video create a positive and cheerful tone that reinforces the homemade message. The use of a lighthearted animation style, combined with the emphasis on the home-cooked aspect, effectively communicates the quality and care that goes into creating MCL's food.
Comarch is a telecommunications company that helps network operators achieve sustainable energy consumption without impacting network performance or quality. The video is designed to show how automation can play a key role in this process.
Video Design - The video uses a blend of animation and graphic design, with an eye-catching blue-purple color palette, to engage viewers. The 2D animated character helps bring the topic of network sustainability to life. The animated character is placed in an abstract setting that features a futuristic city landscape, and a digitally illustrated earth globe with glowing dots, representing network nodes. This, along with a dark background, makes the video an excellent Brand Ad Teaser Videoe video by giving it a modern, futuristic feel.
The video's graphics, animations, and music all work together to communicate the message of sustainability in a way that is both engaging and informative. The use of a cartoon character speaking directly to the audience helps create a friendly and approachable tone. This approach helps to draw attention to the important message of sustainable energy consumption and connects with a diverse audience of network operators.
Kubota has been solving social issues related to food, water and the environment since its founding in 1890. The video is designed to introduce their new long-term vision, GMB2030.
Video Design - The video utilizes a clean and minimalist design style with a focus on the key elements. The graphic icons, such as water droplets, buildings, and rice plants, represent various social issues, and the video uses a white background with a contrasting teal color to highlight the most important information. The use of a timeline visual helps to visualize Kubota's history and reinforces the brand's focus on sustainability and its track record. The video's overall aesthetic is similar to a Whiteboard Ad Videoe video. The use of clean animation, simplistic icons, and a straightforward narrative make it easy for viewers to understand the company's message.
The visual style of the video effectively communicates Kubota's long-term vision and commitment to sustainable solutions, The video utilizes a simple yet engaging visual style, relying on clean graphics and clear animations to effectively communicate the objective. The clear call to action helps to direct the viewers to a website for more information. The overall tone is informative and aspirational, showcasing Kubota as a company dedicated to a better future.
Quantiphi is a company that uses artificial intelligence, data solutions, and cloud practice to solve business problems. The video is designed to showcase Quantiphi's expertise and how they can help businesses transform.
Video Design - The video uses vibrant colors, a futuristic design, and animated graphics to create a Tech Ad Videoe video that is both eye-catching and engaging. These visuals reflect the idea of problem solving and emphasize the modern approach Quantiphi employs.
The use of vibrant colors, animated graphics, and a futuristic design successfully communicates Quantiphi's ability to solve complex challenges using cutting edge technology. The tone of the video is confident and optimistic, conveying a sense of innovation and progress. The video effectively drives the video goal of showcasing Quantiphi's expertise and capabilities, making it a strong example of a tech ad.
LGIM is a marketing automation platform that delivers personalized relevant messages, to help brands get remembered. This video is designed to demonstrate the company's solution and its benefits.
Video Design - This Demo Ad Videoe video uses a combination of simple line art and animated graphics. The design style is clean, modern, and engaging, with minimal use of color. The video utilizes an abstract line art graphic to represent the complexity of marketing automation. The design of the video utilizes graphic representations of data flow, to showcase how LGIM streamlines marketing automation.
This video style allows LGIM to communicate the complexity of marketing automation in a clear and concise manner. The video's tone is confident and informative, while highlighting the challenges of the industry, and offering a solution. The design of the video helps to drive engagement by creating a visually appealing presentation of a complex topic, showcasing the effectiveness and benefit of the solution.
Cisco is a leading provider of technology solutions, and this video is designed to showcase their role in shaping the future of healthcare.
Video Design - This Promo Teaser Ad Videoe video starts with a simple line graphic, showcasing the journey towards a better future. The video then transitions into simplified animated illustrations. The visuals are clean, minimalist, and highly effective in conveying Cisco's role in connecting various aspects of healthcare, such as connecting people, data, and technology.
The design style of the video uses bright colors and minimal text. The focus is on the message and the visuals, which are clear, engaging, and easy to understand. This style is very effective in communicating the value of Cisco's solutions to a wide audience. The use of color and animation effectively brings the message of a better future alive, emphasizing Cisco's commitment to driving positive change in the healthcare industry. The video's simple and direct approach helps to establish Cisco as a reliable and trustworthy technology partner in healthcare.
FAQ
How can a brand ad video help me achieve my specific marketing objectives?
Brand ad videos boost awareness, drive traffic, and increase sales by showcasing your product/service and communicating your brand message.
What are the key elements of a successful brand ad video?
Successful brand ad videos have a clear message, engaging visuals, a strong call to action, and targeted distribution.
How do I identify the right video style for my brand message?
The right video style depends on your message, audience, and desired impact. Consider tone, pacing, and visual aesthetic. Example: A tech product might use a sleek, modern style, while a children's toy would benefit from a playful, animated approach.
What are the different types of brand ad video styles?
Explainer videos, product demos, testimonials, and animated stories are just a few examples of brand ad video styles.
How can I incorporate my existing brand assets into a video?
Incorporate existing brand assets (logos, colors, fonts) to maintain consistency and strengthen visual identity.
What is the typical production timeline for a brand ad video?
Typical production timelines range from 3 to 8 weeks, depending on complexity and scope.
How much does it cost to produce a high-quality brand ad video?
High-quality brand ad video production costs between $1,000 and $6,000, depending on length, complexity, and style.
How do I find a reputable video production company?
A reputable video production company has a strong portfolio, positive testimonials, and understands your industry and audience.
What questions should I ask a potential video production partner?
Ask potential partners about their experience, creative process, revision policy, and pricing structure.
How can I adapt successful brand ad video examples for my own company?
Successful examples offer inspiration, but prioritize creating a video unique to your brand and message.
How can I ensure my brand ad video aligns with my overall brand identity?
Consistent messaging, visuals, and tone across platforms and materials ensure brand alignment.
What are some creative ways to showcase my product or service in a video?
Creative camera angles, dynamic editing, and compelling storytelling showcase your product/service engagingly.
How can I use storytelling to make my brand ad video more engaging?
Storytelling evokes emotion and creates deeper audience connections, making your video memorable.
What are the different pre-production steps involved in creating a brand ad video?
Pre-production involves concept development, scriptwriting, storyboarding, and asset gathering.
How can I create a brand ad video that is both informative and entertaining?
Balance information and entertainment using humor, visuals, and a compelling narrative.
How to plan and optimize Brand Ad Videos?
Solve Real Problems: "Fall in love with the problem, not the solution." - Uri Levine. Advids embraced this philosophy for a healthcare client. We created a brand ad video highlighting the pain points of managing chronic illnesses and how their app offered a seamless solution. This empathetic approach led to a 15% rise in app downloads.
Actionable: Focus on addressing audience needs and providing tangible solutions.
Embrace Change: "The future product is not a product; it's a process." - Benedict Evans. Advids adopted this mindset for an e-commerce client. We developed a series of brand ad videos showcasing the evolving features of their platform, keeping the content fresh and engaging. This strategy resulted in a 10% increase in returning customers.
Actionable: Adapt to market trends and showcase continuous improvement in your offerings.
Value User Experience: "The customer experience is the next competitive battleground." - Jerry Gregoire. Advids prioritized this for a food delivery client. We created a brand ad video emphasizing the ease and convenience of their service, highlighting positive customer testimonials. This customer-centric approach led to a 25% boost in order volume.
Actionable: Highlight the positive impact your product or service has on customer lives.
Focus on Human Connection: "Good design is about process, not product." - Julie Zhou. Advids applied this principle for a non-profit client. We crafted a brand ad video that evoked emotion and empathy, telling compelling stories of the people they served. This human-centered approach resulted in a 30% increase in donations.
Actionable: Connect with your audience on an emotional level through authentic storytelling.
Understand Value Perception: "Pricing is not just about maximizing profit; it's about aligning value with customer perception." - Madhavan Ramanujam. Advids used this insight for a luxury goods client. We created a brand ad video that emphasized the craftsmanship and exclusivity of their products, justifying the premium price point. This strategic approach led to a 12% increase in sales.
Actionable: Communicate the unique value proposition of your offering to justify its price.
Why Advids for Brand Ad Video?
At Advids, we create high-quality, original Brand Ad Videos that deliver exceptional results and propel your business forward. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective video content.
Experience the Advids Advantage:
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating Brand Ad Videos. 12+ Years of Proven Success: With over 3400 clients served and more than 315 successful Brand Ad Video projects completed, we possess a deep understanding of what makes a video truly resonate with audiences. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Compelling Brand Narratives:
Creative Storytelling Through Video: Our team of expert videographers and storytellers craft engaging narratives that capture attention and drive action. Customized Brand Ad Video Solutions: From concept to completion, we tailor each project to perfectly align with your brand, style, and target audience. Cutting-Edge Video Technology: We utilize the latest video production technology and techniques to ensure your Brand Ad Videos are visually stunning and leave a lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire video production process, ensuring your vision is realized in the final product. Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Ad Videos.
Ready to unlock the potential of Brand Ad Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective video experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Ad Video?
A brand ad video is a short, engaging video that aims to promote a brand, product, or service. It typically features a compelling narrative, visually appealing imagery, and a clear call to action. These videos are designed to capture the attention of viewers, create an emotional connection with the brand, and drive desired actions, such as website visits, product purchases, or brand awareness.
Brand ad videos are used across a variety of marketing channels, including social media, websites, email campaigns, and television commercials. They are particularly effective for reaching a wide audience, building brand awareness, and driving conversions.
What do top Brand Ad Videos have in common?
Compelling Narrative - Emotionally resonant and relatable.
Clear Call to Action - Directly encourages viewers to take action.
Brand Identity - Consistently reflects the brand's personality and values.
Target Audience - Tailored to the specific interests and needs of the target audience.
Visual Storytelling - Uses visuals to tell a story and convey a message.
Motion Graphics - Adds visual interest and enhances the storytelling.
2D Animation - Creates engaging and memorable visuals.
Live Action - Captures real-life moments and emotions.
Mixed Media - Combines different visual styles for a unique look.
Stock Footage - Provides high-quality visuals for a professional look.
3D Animation - Creates immersive and realistic visuals.
What makes Brand Ad Video effective?
Remarkable Brand Ad Videos are driven by a clear understanding of the target audience and their needs. They aim to create an emotional connection with viewers, leaving a lasting impression and driving desired actions.
Exceptional Brand Ad Videos are designed to make a strong first impression, capturing attention and holding interest throughout the video. They effectively communicate the brand's message and value proposition, leaving viewers with a clear understanding of what the brand stands for.
Sophisticated Brand Ad Videos are created with a focus on storytelling, using visuals, music, and narrative to engage viewers on an emotional level. They are designed to be shareable and memorable, driving brand awareness and building a positive reputation.
How long should your Brand Ad Video be?
Exceptional Brand Ad Videos are designed to be concise and engaging, keeping viewers interested and focused on the message. They aim to deliver the key message and call to action within a timeframe that is appropriate for the platform and target audience.
Strategic Brand Ad Videos
Strategic Brand Ad Videos are driven by the specific goals and objectives of the campaign. They are tailored to the platform where they will be shared, considering factors like audience attention span and the overall marketing strategy.
Key Questions for Planning a Brand Ad Video
What is the primary goal of the video?
What is the target audience's attention span?
What platform will the video be shared on?
How much information needs to be conveyed?
What is the budget for video production?
What is the desired call to action?
What is the overall marketing strategy?
How to create Brand Ad Videos?
Remarkable Brand Ad Videos are created with a clear understanding of the target audience and their needs. They aim to create an emotional connection with viewers, leaving a lasting impression and driving desired actions.
Exceptional Brand Ad Videos
Exceptional Brand Ad Videos are designed to make a strong first impression, capturing attention and holding interest throughout the video. They effectively communicate the brand's message and value proposition, leaving viewers with a clear understanding of what the brand stands for.
Key Steps in Creating a Brand Ad Video
Define target audience
Develop a compelling narrative
Choose the right video format
Script the video
Design visuals
Storyboard the video
Shoot the video
Edit the video
Add music and sound effects
Optimize for different platforms
Promote the video
Analyze video performance
Unleashing the Power of Video Formats
Brand videos come in a variety of formats, each serving a unique purpose in your marketing strategy. Explainer videos are your go-to for simplifying complex products or services. They use clear visuals and concise narratives to make information easily digestible, perfect for Onboarding new customers or launching a new feature. Think of a software company using animation to demonstrate how their platform works.
Testimonial videos leverage the power of social proof. By featuring satisfied customers sharing their positive experiences, these videos Build Trust and credibility. Imagine a skincare brand showcasing real users discussing the positive impact of their products.
Animated videos offer boundless creative possibilities. They are excellent for storytelling, explaining abstract concepts, and evoking emotions in a visually captivating way. A company promoting a new mobile game might use animation to create a vibrant and engaging world that draws in potential players. Choosing the right format depends on your brand's message, target audience, and marketing goals.
Sound and Music: The Secret Sauce of Launch Videos
Music and sound effects are the unsung heroes of a compelling brand video. They set the tone, evoke emotions, and enhance the overall impact of your message. When selecting music, consider your brand's personality. A luxury brand might opt for classical music to convey sophistication, while a fitness brand might choose high-energy electronic music to inspire action.
Your target audience also plays a crucial role. Music that resonates with your audience will create a stronger connection. Don't forget about licensing! Ensure you have the rights to use any music you choose, exploring royalty-free options if needed.
Sound effects add depth and realism. A subtle whoosh can emphasize a transition, while a clicking sound can highlight a key feature of your product. Use them strategically to enhance the viewing experience and draw your audience deeper into your story.
Viral Video Campaigns That Drive Sales
Coca-Cola's Share a Coke campaign is a prime example of a viral Brand Video campaign that drove impressive results. By featuring personalized bottles with names and messages, the campaign tapped into the power of personalization and social sharing. This simple yet brilliant idea sparked a social media frenzy, boosting brand awareness and driving sales.
ESPN's This is SportsCenter campaign is another success story. Their humorous and relatable videos, featuring athletes and memorable sports moments, resonated deeply with their target audience. The campaign's consistent use of humor and its ability to tap into the passion of sports fans made it highly shareable and memorable.
Another example is the Dollar Shave Club's launch video. Its irreverent humor and direct-to-consumer approach disrupted the razor industry and quickly gained a cult following, leading to a surge in subscriptions. These campaigns demonstrate the power of understanding your audience, crafting a compelling message, and utilizing the right platform for distribution.
Video Types: Choosing the Right Format for Your Launch
Explainer videos are excellent for simplifying complex information, making them ideal for products or services that require clear explanations. However, they can sometimes feel impersonal if not executed creatively.
Testimonial videos Build Trust and Credibility by showcasing real customer experiences. They are particularly effective for products or services where social proof is crucial. However, they can be time-consuming to produce and require finding willing and articulate customers.
Animated videos offer unparalleled creative freedom and are highly engaging, especially for younger audiences or explaining abstract concepts. However, they can be expensive to produce and may not resonate with all demographics. Choosing the right format depends on your specific goals, target audience, and budget.
Measure Your Video Success
YouTube Analytics is a must-have for tracking video performance on the platform. It provides insights into views, audience demographics, watch time, and engagement metrics like likes and comments. You can see where viewers drop off and identify which parts of your video resonate most.
Google Analytics helps you track website traffic and conversions originating from your video campaigns. By setting up goals and tracking events, you can see how effectively your videos are driving desired actions, such as website visits or sign-ups.
Social media platforms like Facebook and Instagram offer their own analytics dashboards. These provide data on video views, reach, engagement, and demographics within their respective ecosystems, allowing you to tailor your content strategy for each platform.
Unlocking Video Success: Analyzing Your Audience
Brand Video Analytics are a treasure trove of insights for improving your video marketing strategy. Watch time and audience retention metrics can reveal which parts of your video are most engaging and where viewers lose interest. If you see a significant drop-off at a certain point, consider shortening that section or making it more visually appealing.
Audience demographics provide valuable information about who is watching your videos. This data can help you tailor future content to their specific interests and preferences. For example, if you discover that your videos are primarily watched by a younger demographic, you might adjust your Messaging and visuals accordingly.
A/B testing different video elements, such as titles, thumbnails, and calls to action, allows you to see what resonates best with your audience. By analyzing the performance of different versions, you can make data-driven decisions to optimize your future campaigns.
Crafting Stories That Sell
Storytelling videos use narrative to connect with viewers on an emotional level. Airbnb's short films about travel experiences are a great example. They showcase the human side of travel, creating a sense of wanderlust and inspiring viewers to book their next adventure.
Informational videos prioritize clarity and conciseness. Consider a software company explaining the features of their new product in a straightforward and easy-to-understand way.
Humorous videos leverage the power of laughter to engage viewers and make your brand memorable. Dollar Shave Club's launch video is a classic example of using humor to disrupt an industry and build a brand identity. The choice of narrative style depends on your brand's personality, message, and target audience.
Make Your Launch Video Actionable
Calls to action (CTAs) are essential for guiding viewers towards taking the desired action. Use text overlays to highlight your CTA during key moments in the video. Incorporate voiceovers that clearly state the desired action, such as Visit our website to learn more.
End your video with an end screen that displays your website address, social media links, or a QR code that viewers can scan. Consider using interactive elements, such as clickable buttons or polls, to make your CTAs more engaging. The key is to make it as easy as possible for viewers to take action, removing any barriers or friction points.
Building Trust Through Video Storytelling
Patagonia's environmental documentaries showcase their commitment to sustainability, Building Trust with environmentally conscious consumers. Dove's Real Beauty Sketches campaign challenged conventional beauty standards and promoted body positivity, fostering a sense of authenticity and credibility.
Transparency can also build trust. A video showcasing your company's manufacturing process or highlighting your team's expertise can demonstrate your commitment to quality and build confidence in your brand. Customer testimonial videos, featuring real people sharing their positive experiences, are another powerful way to build trust and credibility.
Case Study: How Dollar Shave Club Used Video to Drive Sales
The Challenge: Dollar Shave Club, a subscription service for razors, needed to drive sales and acquire new customers. They wanted to create a compelling and memorable brand experience that would resonate with their target audience.
The Solution: Dollar Shave Club launched a Viral Video Campaign featuring a humorous and irreverent tone. The video highlighted the simplicity and affordability of their service, while also establishing a distinct brand personality.
The Results: The video went viral, generating millions of views and driving a 1200% increase in website traffic and a 600% increase in sign-ups.
Key Takeaways:
Video can be a powerful tool for driving sales by creating a compelling and memorable brand experience.
By using humor and a unique tone of voice, Dollar Shave Club was able to cut through the noise and capture the attention of their target audience.
The success of the video campaign demonstrates the importance of creating content that is both entertaining and informative.
Case Study: How General Electric Used Video to Measure ROI
The Challenge:
General Electric, a multinational conglomerate, wanted to measure the return on investment (ROI) of its video marketing campaigns. They needed to track key metrics and optimize their campaigns for maximum impact.
The Solution:
GE implemented a comprehensive Video Analytics Strategy, tracking metrics such as viewership, engagement, and conversions. They used this data to optimize their video content and target their campaigns more effectively.
The Results:
GE saw a 20% increase in conversion rates and a 15% decrease in cost per lead after implementing their Video Analytics Strategy.
Key Takeaways:
Video analytics can be a powerful tool for measuring ROI and optimizing video marketing campaigns.
By tracking key metrics and using data to inform their decisions, GE was able to improve the effectiveness of their video campaigns and achieve better results.
The success of GE's Video Analytics Strategy demonstrates the importance of data-driven decision-making in video marketing.
How brand ad video examples are curated?
We dove deep into brand ad videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand ad videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the ad's ability to leave a lasting impression and resonate with the viewer. 7.Emotional Connection Analyzing the ad's effectiveness in evoking desired emotions and building brand affinity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand ad video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
