30 Motion Graphics Brand Explainer Videos That Boost Brand Awareness

Motion Graphics Brand Explainer Video Examples

1. Marvell

Live Oak Bank's Motion Graphics Brand Explainer Video is a masterclass in visual storytelling. The animation, with its playful yet sophisticated style, transforms the mundane topic of business planning into a captivating narrative. The clever use of symbolic imagery, like an hourglass representing financial forecasting, communicates complex concepts in a memorable way.

The video's upbeat pace and dynamic visuals create a sense of excitement and optimism, making viewers feel empowered to take control of their business aspirations. Live Oak Bank positions itself as a catalyst for growth, helping businesses navigate the complexities of financial planning and secure the resources needed to succeed. The final shot of the fully-grown building, bathed in sunlight, encapsulates the potential for success when partnered with Live Oak Bank.

2. STERIS Minimal Motion Design Video

With its clean visuals and smooth 3D animation, the Celerity Incubator motion graphics brand explainer video gets straight to the point. The video quickly highlights the incubator's key benefits, from simplifying incubation processes to providing a power loss backup safety net. This direct approach is ideal for busy healthcare professionals seeking efficient solutions.

The inclusion of the barcode scanner and its ability to capture key information, including BI type, lot number, expiration date, and electronic link to sterilization cycle, showcases the incubator's sophisticated technology. The video leaves viewers with a clear understanding of the product's capabilities and its potential to improve their sterility assurance processes.

3. Yggdrash 2D Motion Graphics Video

Yggdrash's Motion Graphics Brand Explainer Video effortlessly explains its innovative blockchain technology. The video cleverly utilizes 2D animation to illustrate the stem chain and branch chain structure, making complex concepts easy to grasp. The vibrant color palette and electronic music create a dynamic and engaging viewing experience.

The video's concise yet impactful storytelling resonates with its target audience of tech-savvy individuals and companies. By showcasing Yggdrash's solutions to current blockchain limitations, such as data capacity and synchronization speed, the video positions the platform as a game-changer in the industry. It's a powerful example of how a well-crafted explainer video can capture attention and communicate complex ideas with clarity.

4. Cisco 3D Motion Design Video - Showcase product elegantly

This Motion Graphics Brand Explainer Video for the Cisco Catalyst 9136 Access Point masterfully uses 3D animation to showcase the device's features and benefits. The clean white background and fluid camera movements keep the focus firmly on the product, while concise text annotations clearly explain each key element, creating a sophisticated and informative viewing experience.

The detailed 3D model highlights the access point's modern design and functionality. The video seamlessly transitions between various angles, revealing essential features like the dual PoE uplink ports, environmental sensors, and the USB port for extended IoT capabilities. This immersive presentation makes complex technical details accessible and visually engaging, leaving viewers with a lasting impression of the product's value proposition.

5. PwC 2D Motion Graphics Explainer Video

Navigating today's complex market requires adaptable asset management. PwC’s Motion Graphics Brand Explainer Video tackles this challenge head-on, using dynamic visuals and a minimalist design. The animated graphs and geometric transitions effortlessly illustrate the power of their digital solutions, conveying a message of control and future readiness.

The strategic use of color and upbeat music creates a sense of innovation and progress. PwC’s video isn’t just informative, it’s inspiring.

6. FireMon Isometric Motion Video

FireMon has redefined automation beyond zero touch for modern security operations. This video showcases the different levels of automation offered.

Video Design - The video uses a clean, modern design style with bright colors and isometric graphics. Simple animations and clear visual aids simplify complex concepts, making it a great Motion Graphics Brand Explainer Video.

The video effectively communicates the objective by showing how each level of automation can be implemented at a different pace based on the organization's needs. The video's tone is informative and reassuring, building trust in the viewer, showing how automation can help organizations build a better security posture.

7. PagerDuty Creative Motion Design Video - Build brand awareness implicitly

PagerDuty is a digital operations management platform that helps businesses manage their real-time operations. This Motion Graphics Brand Video is a great example of how to use animation to effectively communicate a company's value proposition.

Video Design - The video features a clean and modern design style, with a focus on bright, vibrant colors, and simple, geometric shapes. This simple yet visually appealing design style effectively conveys the message of the company's automation capabilities.

The video style successfully drives the call to action by emphasizing the ease of use and effectiveness of the platform. The video tone is both informative and engaging, using a mix of visuals and text to highlight the key features and benefits of the platform. The video concludes with a clear call to action, encouraging viewers to visit the website to learn more.

8. Datasite Creative Motion Graphics Video

Datasite is a platform for investment bankers. This video is designed to explain the benefits of the new tools Datasite offers investment bankers.

Video Design - This video is designed with a 3D animation style to explain the platform. The animation showcases the process that the product assists, by highlighting each step in a very visually appealing way, for a Brand Video Design.

The video utilizes bright and engaging colors that immediately draw the viewer's attention. The video is designed to highlight the platform's key features, enabling viewers to quickly understand the solution's capabilities. The platform's ability to help users move faster is emphasized by showcasing the automated processes and data organization within a dynamic and energetic tone.

9. STAC Animated Product Showcase Video

This video is a fantastic example of a brand video, showcasing the quality and innovation of the company's products. It uses clean and minimalist aesthetics, highlighting the sleek and modern design of the systems. The focus on product details, especially close-ups, showcases the intricate mechanisms and functionality of the products.

Video Design - The dark background with subtle lighting creates a sophisticated and refined look, further emphasizing the quality of the products. This video is a prime example of Brand Video Example, building trust and showcasing the company's expertise.

The video utilizes close-up shots to emphasize the detail and precision of the products, while the dark background and minimalist design elevate the overall look and feel. This video is a great example of how to use visual design to drive the video's objective, showcasing the high-quality products.

10. Plexus Simple Animated Explainer Video

Plexus Slim Hunger Control is a weight loss product that helps people break free from unhealthy habits. This video is designed to illustrate the benefits of using the product.

Video Design - The video features simplistic visuals that represent different lifestyle choices, using line drawings. A common theme throughout the video is a bright white background. This video is a great example of a Brand Video Example, that uses a simple design style that prioritizes clarity. The combination of bright white background and simple line drawings create an easy-to-follow and engaging video that highlights the key benefits of the product.

The video uses an upbeat tone to communicate the overall message of hope and positive change. The visual style of the video and its narrative emphasize the importance of taking control of your health and happiness. This is achieved through clear images and text that highlight the product's benefits.

11. CareATC Animated Explainer Motion Video

CareATC empowers employers to inspire healthier, happier employees, and reduce healthcare spending. This video is designed to introduce the company and its services.

Video Design - The video uses bright colors and simple animations, creating a modern and engaging feel. Graphics are used to explain the concept of the company's solutions, showcasing the power of its services.

This is a great Brand Video Example because it effectively communicates the company's mission, expertise in population health management, and commitment to providing innovative solutions. This helps build trust with the viewer.

12. VISA Motion Graphics Explainer Video - Explain benefits visually

VISA Faster Payments Gateway is a new solution that enables faster payments. The video is designed to introduce this product and highlight its benefits for businesses.

Video Design - The video showcases a clean, modern design using bold colors, simplified line illustrations, and animation. It presents a friendly and approachable tone, reinforcing the focus on delivering a seamless and user-friendly experience for businesses.

This Brand Video Example effectively communicates the benefits of faster payments. It emphasizes the speed and convenience of near real-time payments, highlighting how this solution can benefit a wide range of customers, including delivery drivers, online business owners, and others who need to receive and send money quickly. The use of clean illustrations and animation reinforces this message, creating a sense of ease and efficiency.

13. Back Market

Back Market is a marketplace that promotes refurbished tech as a more sustainable option compared to buying new. This video is designed to highlight the environmental impact of e-waste and introduce Back Market's sustainable phone as a better alternative.

Video Design - Back Market utilizes a minimalist and clean visual design to create a strong Motion Graphics Brand Explainer Video. They use dark backgrounds with white text and a vibrant green accent color to highlight the new sustainable phone. The video incorporates a blend of bold typography, showcasing the sleekness and modernity of the phone. The visuals are high quality and professional, enhancing the overall perception of the brand.

The video successfully communicates Back Market's goal of promoting sustainability in the tech industry. It utilizes a simple yet powerful narrative that focuses on the detrimental effects of e-waste and presents Back Market's refurbished phones as a solution. The minimalist design and the contrasting colors create a clean and sophisticated look that aligns with the brand's focus on environmental consciousness. The video adopts a serious and informative tone, conveying Back Market's message with confidence and clarity.

14. Greenway

Greenway is a company that develops and sells dietary supplements. This video introduces their product line, focusing on natural ingredients.

Video Design - The video uses a unique and engaging animated design style, employing 3D graphics and a minimalist color scheme. Green, white, and purple evoke a sense of freshness and health, emphasizing the natural elements of the supplements. Soft, flowing animations create a calming and sophisticated feel, making it a perfect example of a Motion Graphics Explainer.

The design effectively conveys the key message, highlighting the natural origins of the products and the brand's focus on health. The animation and visuals create a positive and trustworthy feeling for viewers, subtly encouraging them to explore the product line. The overall tone is calming, sophisticated, and reassuring.

15. PointClickCare

PointClickCare's Harmony solution is designed to assist Case Managers in making informed decisions for their patients. The video aims to demonstrate how this tool makes care coordination seamless and transparent.

Video Design - Vibrant green as the background color, basic white and purple as foreground colors, minimal but relevant icons - this is a brand video example that is easy on the eyes. The minimalist style and clean graphics make it a good corporate launch video.

The overall design is a clean and minimalistic approach that is consistent with the brand's overall aesthetic. The visual style reflects the objective of the video, the ease of use and the transparency of the product for case managers. The bright green background color and simple icons add a sense of freshness and clarity, perfectly aligning with the tone of the video.

16. Teledyne

Teledyne e2v Semiconductors is introducing a new radiation-tolerant memory chip. This video is designed to introduce this product to the world, showcasing its unique features, and highlighting its benefits for the space industry.

Video Design - The video uses a simple animation style with a clean and modern visual aesthetic. The minimalist graphics and bright colors create a visually appealing experience for the viewer. The animation style is engaging and easy to understand. This minimalist approach makes it an effective Motion Graphics Brand Explainer Video, delivering a clear and concise message about the product.

The video effectively communicates the objective of introducing the new memory chip. Through visual cues, it highlights the chip's high performance and its ability to withstand extreme environments. The overall tone is professional and informative, conveying the message that the chip is a reliable and valuable solution for space applications. The video uses simple animation to explain the product's benefits and its impact on the user experience. This visual style and concise narrative engage viewers and communicate the message effectively.

17. Beckhoff

Beckhoff implements open PC based automation systems. Their product range includes Industrial PCs, I/O modules and fieldbus, drive technology, and automation software. The video is designed to introduce these products and showcase their versatility across various industries.

Video Design - The video adopts a clean and minimalist design, showcasing the company's products in a straightforward manner. It features a white background that provides a neutral canvas for the industrial hardware, enhancing their visual prominence. This design approach aligns well with Beckhoff's brand identity, which emphasizes precision, functionality, and efficiency. The video utilizes close-up shots to highlight the technical details of each product, emphasizing their intricate design.

The visual style of the video effectively communicates the company's objective, which is to present a range of industrial automation products. The sleek and modern design language instills a sense of trust and reliability, aligning with the target audience of professionals in the automation sector. By focusing on product features and technical details, the video successfully conveys the company's commitment to innovation and technological advancement. The minimalist aesthetic allows the products to take center stage, while the clean visual composition enhances readability and provides a professional feel. This video is a strong example of a Motion Graphics Brand Explainer Video that effectively highlights the company's products and their intended applications.

18. OpenText

This video is designed to introduce a generative AI chatbot that aims to elevate the user experience, free up agents, and cut costs.

Video Design - The video uses a clean and minimalist design style, focusing on bright, vibrant colors and bold graphics. The blue background creates a modern and professional feel, while the cloud icons subtly emphasize the digital nature of the product. The animated logo with wings and a star signifies the power and reach of the product.

The video uses a combination of animated graphics and illustrations, coupled with text-heavy screens, to explain the functionality of the chatbot. This approach helps simplify complex technology concepts and make them easily digestible for a wider audience. The overall tone is enthusiastic and optimistic, suggesting that the chatbot is a solution that will dramatically improve the user experience and solve IT challenges. The video ends on a positive note with the product logo prominently displayed, reinforcing the brand message and leaving a lasting impression on viewers.

19. Schneider Electric

Schneider Electric is a leading provider of energy management and automation solutions. This video is designed to highlight how their digital power solutions are transforming electrical systems.

Video Design -
The video's design is simple yet effective. It features a minimalist style and bright colors, a common element in Motion Graphics Brand Explainer Videos, to make the information easy to understand. The video relies heavily on animated graphics and clear, concise text to convey the concepts of connected power, data, and cloud.

The video starts with a simple illustration of a worker who is confused about how the system works. The transition to a more modern, animated look emphasizes the transition from traditional power systems to digital solutions. The use of visual metaphors like the QR codes, mobile devices, and cloud icons reinforce the key concepts of the video. This simple, clean design and the focus on digital technology makes the video both accessible and engaging. The video's tone is informative and positive, effectively conveying the potential benefits of Schneider Electric's digital solutions.

20. Deloitte

This video is a powerful example of how to introduce a complex solution in a clear and engaging way. It's a great example of a brand video that effectively communicates the need for digital transformation in the banking sector.

Video Design - The video uses a minimalist design with a focus on text-based animation, transitioning through different colors. This creates a visually appealing and engaging presentation of key challenges and opportunities for banks. Simple animation techniques, clear text, and color variations maintain a professional and modern aesthetic, conveying expertise in digital banking solutions.

The visual style of the video effectively communicates the objective of the video. Minimalist animations and text-heavy graphics create a concise and informative presentation, leaving a lasting impression about the need for digital transformation in the banking sector. The tone of the video is confident and professional, reflecting expertise and commitment to providing cutting-edge solutions to banks. The use of color variations, while subtle, adds vibrancy to the video, highlighting the dynamic nature of the industry and the opportunities for banks to thrive in the digital era.

21. Inther

Inther is a company that provides fully automatic order picking solutions for processing complex orders. The video is designed to showcase the A-Frame solution, which is used in pharmaceutical distribution.

Video Design - The video uses 3D animation to demonstrate the A-Frame system's design and features. The animation is high quality and clear, making it easy to understand the product. The design of the video resembles a Motion Graphics Brand Explainer Video, as the emphasis is on illustrating the technological aspects of the product. The video focuses on the A-Frame's modular design, highlighting its flexibility and customization options.

The video's visual style effectively communicates its objectives. By using 3D animation, Inther conveys the complexities of the A-Frame system with clarity and detail, driving viewers' understanding of the product. The animation's smooth movement and clean graphics help create a professional and engaging tone. The video successfully showcases the A-Frame's capabilities, making it a compelling marketing tool for Inther's target audience.

22. Voith

Voith is a global technology company that develops products for the paper, hydro, and energy industries. This video is designed to showcase VForm, a product that improves the performance of paper machines.

Video Design - VForm is showcased in this Motion Graphics Brand Explainer Video. The video focuses on the VForm technology and the product's features. The animation shows the inner workings of the VForm technology in detail, visually explaining the process. This approach helps paper machine manufacturers understand how the product functions.

The video features a clean and modern design with white backgrounds, 3D animated graphics, and clear fonts. The visuals create an engaging and informative experience for the viewer. The video uses a professional tone to communicate the product's benefits and how it can improve efficiency for paper manufacturers. The animation style is able to showcase the product's features, benefits, and technology in a concise manner, effectively driving the video's goal of increasing product awareness.

23. Diebold Nixdorf

This is a brand video example for a new modular POS system. It's designed to showcase the product's versatility, sustainability, and power. The video uses a minimalist style with a clean and modern look, making it stand out from the crowd.

Video Design - The video features a combination of static product shots and animated transitions. Simple graphics and bright colors are used to emphasize key features of the product. The video highlights the modular design, making it adaptable to different industries.

The video's clean and simple design effectively communicates the message of innovation, reliability, and future-ready technology. The minimalist graphics and concise messaging create a professional tone, while the animation adds a dynamic and engaging element. The overall visual style is modern, which aligns with the product's message of being a sustainable, powerful, and flexible solution for the modern retail environment.

24. Western Digital

Western Digital provides automotive storage solutions that ensure durability and longevity for automotive systems. This video is designed to highlight the importance of storage for automotive systems and explain how their tools and analysis methodologies can help businesses address the growing needs of the automotive storage market.

Video Design - The video is a clean and simple animation. It uses a clean and minimal design, with a single color scheme of blue and white. Graphics are simple and easy to understand, which helps communicate the complex topic of automotive storage in a way that is easy to understand. The simple design makes the video engaging, making it easy to watch and understand the product.

This is a great example of a Brand Video Example that effectively communicates its objective of highlighting the importance of storage for automotive systems. The clean and simple graphics are easy to understand, and the video uses an informative tone and focuses on the technical aspects of the solution. The video uses a combination of narration and on-screen text to explain the company's solutions, making it engaging and informative.

25. Paysend

Paysend Enterprise is a global payroll solution that makes international payroll payments easier and more cost-effective. The video is designed to show businesses how Paysend Enterprise can help them make international payroll payments more easily.

Video Design - The video design uses a bright teal and purple color scheme, with a modern, minimalist aesthetic. The use of animated line graphics and icons helps to create a clean and visually appealing Motion Graphics Brand Explainer Video.

The visual design effectively communicates the simplicity and efficiency of the solution, while maintaining a professional tone. The animated graphics and icons help to illustrate the key features of the platform, such as its ability to make secure, instant payments across borders. The simplicity of the design reinforces the ease of use of the solution and helps to position Paysend as a reliable partner for businesses.

26. Vaisala

Vaisala develops and provides industrial measurement instruments for improving processes and facilities. This video is designed to introduce the Vaisala Indigo family, a customizable instrument platform.

Video Design - This Motion Graphics Brand Explainer Video starts with a scene of a factory with many industrial machines. It then zooms in on specific machines and highlights the parts that need measuring. This is followed by visuals of different environments that need measuring, including greenhouses and car manufacturing. The visual style of the video features graphics that are simple, modern, and appealing. The video transitions seamlessly between various environments using smooth camera movement and animations.

The video clearly communicates its objective, emphasizing the significance of reliable measurements in diverse industrial settings. This tone is achieved by using minimal text and showcasing a variety of scenarios where the Vaisala Indigo family proves beneficial. This engaging style appeals to a wide audience of professionals in various industries, showcasing the versatility and reliability of the Vaisala Indigo family across diverse applications.

27. Atlassian

Atlassian builds tools for teams. This video introduces a new directory that connects teams, apps, and work together.

Video Design - This video uses simple animated graphics to highlight the benefits of the directory. It uses bold colors and simple designs that are easy to understand. The graphics are clean and modern, with a focus on the interface of the product. The video uses a simple animation style to make the product understandable to a wider audience.

This video effectively uses a combination of text, graphics, and animations to communicate the key features and benefits of the directory. The clean and modern design creates a professional and engaging tone, making the video clear and concise for the viewer. This video uses simple animation style with visual cues and animations that directly highlight the main benefits of the product. The video is engaging for a wide audience, and the visual design contributes to the overall message and call to action of the video.

28. Citrix

Citrix DaaS is a cloud-based solution that helps secure data. The video is designed to show how this solution can protect data through various security measures.

Video Design - The video uses a minimalist design with simple graphics and an animated cloud icon. This style allows the video to present a clear and concise explanation of the product. These simple blue and white graphics create a clean, modern, and professional look, making it a good Brand Video Example.

The video effectively explains the security benefits of using Citrix DaaS by showcasing the different security features in a visually appealing way. The use of graphics and animation makes the content engaging and easily understandable. The video tone is informative, reassuring, and trustworthy, inspiring confidence in the product and its benefits. The video emphasizes how Citrix DaaS provides full compliance standards, meeting the same standards as traditional on-premise solutions. This is visually depicted with an animated cloud icon appearing alongside an icon of a building that represents an on-premises solution. The video design effectively communicates the value proposition of Citrix DaaS, showing how it offers the same security and compliance as traditional methods.

29. G-Form

This is a fantastic example of a brand video that effectively communicates the company's commitment to sustainability. The video opens with a captivating purple, 3D render of the product, immediately drawing the viewer in. It then transitions to a microscopic level, showcasing how the new plastic breaks down. This clever use of visuals helps viewers understand the technology's impact on a deeper level.

Video Design - The video seamlessly transitions to a green grass field, symbolizing the natural decomposition of the plastic. This imagery is powerful, instantly connecting the product with environmental responsibility. The use of clean animation, contrasting colors, and a simple narrative creates a positive tone, leaving viewers with a lasting impression of the company's commitment to sustainability.

This Brand Video Example is a great inspiration for any brand looking to showcase their commitment to sustainability. The video's design is both visually appealing and informative, effectively communicating the benefits of the new technology. The use of imagery and animation is particularly effective, creating a memorable and impactful experience for viewers.

30. BD

BD is a global medical technology company that focuses on providing healthcare solutions. This video is designed to inform viewers about the prevalence of Chronic Venous Disease, the Venclose Catheter procedure, and how it can be used to treat the condition.

Video Design - The video utilizes a clean and professional design style, incorporating clear and concise graphics, including a US map and bar graphs. Bold text and animations help to highlight key information and statistics. The overall style is straightforward, making it a good Brand Video Example.

The visual design effectively conveys the seriousness of the condition and the potential benefits of the Venclose Catheter procedure. The use of statistics highlights the large number of people who are affected by CVD, emphasizing the need for effective treatment options. The video's tone is informative and reassuring, building confidence in the technology and the company that provides it.

How to plan and optimize Motion Graphics Brand Explainer Videos?

Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a sustainable fashion brand communicate its values through a motion graphics video showcasing their eco-friendly practices. This resonated with their target audience, leading to a 15% increase in social media engagement and a noticeable boost in brand perception.

Actionable: Communicate brand values authentically to build trust and connection.

Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids worked with a healthcare provider to create a motion graphics video explaining a complex medical procedure in a simple, relatable way. This resulted in increased patient understanding and confidence, leading to a 10% rise in appointment bookings.

Actionable: Simplify complex information through compelling narratives and visuals.

Targeted Communication: "If you're talking to everybody, you're talking to nobody." - Marie Forleo. Advids helped a niche software company target their ideal customer profile with a tailored motion graphics video. This resulted in a 25% increase in qualified leads and a significant improvement in sales conversion rates.

Actionable: Define target audience precisely and tailor messaging for maximum impact.

Creative Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids created a visually stunning motion graphics video for a luxury car brand, highlighting the car's features and performance. This resulted in a 12% increase in website traffic and a noticeable boost in brand awareness.

Actionable: Prioritize both aesthetics and functionality in video design for optimal results.

Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore. Advids used data analytics to optimize a motion graphics video campaign for a food delivery service. By analyzing viewer behavior, we identified areas for improvement and made adjustments to the video's pacing, messaging, and call to action. This resulted in a 18% increase in click-through rates and a significant boost in conversions.

Actionable: Analyze video performance data and iterate for continuous improvement.

Why Advids for Motion Graphics Brand Explainer Video?

At Advids, we specialize in crafting high-quality, original Motion Graphics Brand Explainer Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision transforms into a compelling and effective animated experience.

Why Choose Advids?

Proven Track Record: With over 3400 successful projects under our belt, including 275+ Motion Graphics Brand Explainer Videos, we possess a deep understanding of what makes animated storytelling truly resonate.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating animation.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.

Our Creative Process:

Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every creative decision.
Strategic Storytelling: Our skilled team of animators and storytellers craft compelling narratives that engage your target audience and effectively communicate your brand message.
Customized Solutions: We tailor each Motion Graphics Brand Explainer Video to your specific needs, brand style, and target audience, ensuring a unique and impactful final product.

Leveraging the Latest Technology:

Cutting-Edge Animation Technology: We utilize industry-leading software and techniques to create visually stunning animations that capture attention and leave a lasting impression.
12+ Years of Expertise: Our extensive experience in the field allows us to leverage the latest video design trends and deliver cutting-edge Motion Graphics Brand Explainer Videos.
Clear & Open Communication: We prioritize transparent communication throughout the project, ensuring your feedback is incorporated and your expectations are exceeded.


Ready to unlock the potential of Motion Graphics Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics Brand Explainer Video?

A motion graphics brand explainer video is a dynamic and engaging animated video that tells your brand's story, explains your products or services, and captivates your audience. Unlike static presentations or text-heavy websites, motion graphics explainer videos use vibrant visuals, compelling storytelling, and memorable sound design to create a lasting impression and foster a deeper connection with your viewers.

These videos are incredibly versatile and can be used for a wide range of purposes, from introducing your brand to a new audience to showcasing the benefits of your products or services. They can also be used to educate customers about complex topics, build brand awareness, and drive sales conversions.

What do top Motion Graphics Brand Explainer Videos have in common?

What makes Motion Graphics Brand Explainer Video effective?

A captivating motion graphics brand explainer video is a powerful tool for communicating your brand's message and driving engagement. It is a design to captivate viewers and leave a lasting impression. The effectiveness of these videos stems from their ability to combine compelling visuals, engaging storytelling, and a clear call to action.

Methods for creating effective motion graphics brand explainer videos involve a strategic approach that considers the target audience, the brand's message, and the desired outcome. The goal is to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand and a clear understanding of your products or services.

How long should your Motion Graphics Brand Explainer Video be?

A well-crafted motion graphics brand explainer video is a powerful tool for engaging your audience and conveying your message effectively. The ideal length of your video will depend on a number of factors, including the complexity of your message, the attention span of your target audience, and the platform where you plan to share it.

Methods for determining the ideal length of your video involve considering the key elements of your message and the desired outcome. The goal is to create a video that is concise, engaging, and leaves a lasting impression on your viewers.

Key Considerations:

How to create Motion Graphics Brand Explainer Videos?

A captivating motion graphics brand explainer video is a powerful tool for communicating your brand's message and driving engagement. The creation process involves a strategic approach that considers the target audience, the brand's message, and the desired outcome.

Methods for Creating Effective Motion Graphics Brand Explainer Videos

Methods for creating effective motion graphics brand explainer videos involve a strategic approach that considers the target audience, the brand's message, and the desired outcome. The goal is to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand and a clear understanding of your products or services.

Key Steps in the Creation Process:

1. Define your goals: What do you want to achieve with your video? Increase brand awareness? Generate leads? Drive sales?
2. Identify your target audience: Who are you trying to reach with your video? What are their interests and needs?
3. Develop a compelling narrative: Craft a story that is engaging, informative, and relevant to your target audience.
4. Create a storyboard: Visualize the flow of your video, including the key scenes, transitions, and animations.
5. Choose an animation style: Select an animation style that aligns with your brand identity and target audience. Consider 2D, 3D, or a combination of both.
6. Design characters and visuals: Create visually appealing characters and graphics that represent your brand and message.
7. Write a script: Develop a clear and concise script that conveys your message effectively.
8. Record voiceover: Hire a professional voice actor to deliver your script with clarity and enthusiasm.
9. Animate the video: Bring your storyboard and script to life with engaging animations and transitions.
10. Add sound effects: Enhance the video's impact with appropriate sound effects and music.
11. Edit and refine: Polish your video by editing, adding transitions, and refining the overall flow.
12. Optimize for different platforms: Ensure your video is optimized for different platforms, such as YouTube, Facebook, and Instagram.
13. Promote your video: Share your video on social media, your website, and other relevant channels.
14. Track and analyze results: Monitor the performance of your video and make adjustments as needed.

Crafting Compelling Explainer Videos

A successful motion graphics brand explainer video hinges on several key content elements working in harmony.

Storytelling

More than just presenting facts, your video needs a narrative that resonates emotionally. This could be a humorous anecdote, an inspiring journey, or a problem-solution approach that connects with your audience's needs.

Messaging

Clarity is key. Your brand's Value Proposition and unique benefits should be communicated concisely and memorably. Avoid jargon and focus on language that your target audience understands.

Call to Action

Guide your viewers towards the next step. Whether it's visiting your website, signing up for a newsletter, or making a purchase, a clear and compelling call to action is essential.

Target Audience

Deeply understanding your audience's needs, interests, and pain points allows you to tailor your message and visuals for maximum impact. Consider their age, profession, lifestyle, and what motivates them.

Visual Storytelling

Complement your narrative with strong visuals. Animation style, color palette, and character design all contribute to the overall message and brand perception.

Boost Sales with Explainer Videos

Motion graphics explainer videos can be powerful sales drivers by showcasing your product's value proposition in an engaging and persuasive way.

Instead of simply listing features, show your product in action. Visualize how it solves a problem or enhances the user's life. For example, a software explainer video could show how the interface simplifies a complex task.

Incorporate Testimonials from satisfied customers. Seeing real people benefit from your product builds trust and social proof.

Guide viewers towards conversion. A clear Buy Now button or a limited-time offer can Create a Sense of Urgency and encourage immediate action.

Focus on the benefits that matter most to your target audience. Address their pain points and show how your product provides a solution.

Crafting Compelling Explainer Video Narratives

• Problem-Solution:

  Present a relatable problem your target audience faces and position your brand as the solution. This approach resonates strongly as it directly addresses viewer pain points.

• Hero's Journey:

  Follow a protagonist who overcomes challenges and achieves success, mirroring your customer's journey with your product. This creates a sense of aspiration and inspiration.

• Testimonial/Case Study:

  Share Authentic Stories of how your brand has positively impacted real people. This builds trust and credibility by showcasing tangible results.

• Before and After:

  Visually demonstrate the transformation your product or service provides. This is particularly effective for products with visually demonstrable results.

• Explaining a Process:

  Simplify a complex process into easily digestible steps. This is ideal for educational content or demonstrating how a product works.

Customer Journey Video Strategies

Explainer videos can be strategically integrated throughout the customer journey to guide potential customers towards conversion and advocacy.

Awareness: Introduce your brand and pique interest with a captivating explainer video on social media or through targeted advertising.

Consideration: Provide in-depth information about your product or service on your website or landing pages. Address common questions and highlight key benefits.

Decision: Reinforce the customer's decision with testimonials or case studies showcasing positive results. Include a Clear Call to Action to encourage purchase.

Retention: Offer ongoing support and education through Tutorial Videos or product updates. Keep customers engaged and informed about new features or offerings.

Advocacy: Inspire customers to become brand advocates by sharing their positive experiences through video testimonials or social media campaigns.

Boost Brand Awareness with Video

Motion graphics explainer videos are excellent tools for boosting Brand Awareness by creating memorable and shareable content.

Captivating Introduction

• Use stunning visuals, animation, and a memorable soundtrack to make a strong first impression.
• Your video should be a concise and engaging introduction to your brand's essence.

Communicate Your Brand Story

• Go beyond product features and delve into your brand's mission, values, and unique story.
• Connect with your audience on an emotional level by showcasing what your brand stands for.

Strategic Distribution

• Share your video across multiple online platforms, including social media, your website, and email marketing campaigns, to maximize reach.

Influencer Marketing

• Collaborate with influencers and media outlets to amplify your message and reach a wider audience.
• Their endorsement can significantly boost brand visibility.

Educate and Engage With Video

Motion graphics excel at simplifying complex information and making it more engaging, making them ideal for educating customers.

• Transform technical details into easily digestible visuals and animations.
• Break down intricate processes into bite-sized, understandable steps.

• Show your product or service in action, highlighting its key features and functionalities.
• For example, a video for a project management tool could visually demonstrate how tasks are assigned and tracked.

• Incorporate clear and concise instructions for using your product or service.
• Guide viewers through the process with visual aids and Voiceover narration.

• Anticipate customer questions and provide clear answers within the video.
• This builds confidence and reduces potential barriers to adoption.

Crafting Videos That Connect

Designing a Resonant Explainer Video

Designing a resonant explainer video requires careful consideration of visual and narrative elements that align with your target audience.

• Choose a visual style that complements your brand's personality and appeals to your audience. A tech company might opt for a sleek, minimalist style, while a children's brand might embrace a vibrant, playful aesthetic.

• Colors evoke emotions and associations. Select colors that align with your brand's message and resonate with your target audience's cultural background and preferences.

• Choose fonts that are legible, engaging, and consistent with your brand's identity. Ensure the font style complements the overall visual style and tone of the video.

• The animation style should match the tone and message of your video. A sophisticated brand might choose smooth, subtle animations, while a more energetic brand might opt for dynamic, fast-paced animation.

Winning Explainer Video Formula

• Establish specific goals for your video, such as increasing brand awareness, generating leads, or driving sales.
• These objectives will guide your creative decisions.

Understand Your Target Audience:

• Conduct thorough research to gain insights into your audience's demographics, interests, and pain points.
• Tailor your message and visuals accordingly.

Craft a Compelling Narrative:

• Develop a story that captivates viewers and effectively communicates your brand's message.
• Consider using Storytelling techniques like problem-solution or hero's journey.

Invest in High-Quality Production:

• Partner with experienced professionals to ensure your video has high-quality animation, sound design, and editing.

Implement an Effective Distribution Strategy:

• Promote your video across relevant channels, including social media, your website, email marketing, and paid advertising.

B2B Video Marketing Powerhouse

Motion graphics are particularly effective in B2B marketing for simplifying complex information and engaging a business audience.

• Make technical details and product specifications easily digestible through visuals and animations.
• For example, a video for a complex software solution could visually demonstrate its key features and functionalities.

• Showcase your industry knowledge and thought leadership through informative and engaging video content.

• Incorporate strong calls to action to encourage viewers to request demos, download white papers, or contact your sales team.

• Equip your sales team with explainer videos that can be used in presentations and client meetings to effectively communicate your value proposition.

Unlocking Video Success Metrics

Tracking key metrics is essential for understanding the impact of your explainer video and optimizing your video marketing strategy.

• Views and Reach: Measure the number of views and the unique reach of your video to understand its overall visibility.
• Engagement: Track metrics like watch time, likes, shares, and comments to gauge viewer interest and interaction.
• Click-Through Rate (CTR): Monitor the percentage of viewers who click on calls to action within your video to assess its effectiveness in driving traffic to your website or landing page.
• Lead Generation: Track the number of leads generated directly from your video to measure its impact on lead acquisition.
• Sales Conversions: Ultimately, measure the number of sales generated from viewers who have watched your explainer video to assess its contribution to revenue growth.

Case Study: IBM- Integrating Explainer Videos into Content Marketing Strategy

Objective: IBM aimed to increase brand awareness and lead generation by integrating explainer videos into its content marketing strategy.

Methodology: IBM created a series of explainer videos that showcased its complex technology solutions in a clear and engaging way. These videos were distributed across various channels, including its website, social media, and email marketing campaigns.

Results: IBM saw a significant increase in website traffic, lead generation, and brand awareness.

• Website traffic increased by 30% after launching the Explainer Video Series.
• Lead generation increased by 20% through video-driven marketing campaigns.

Key Takeaways: Explainer videos are a powerful tool for simplifying complex information and engaging audiences. By integrating them into its content marketing strategy, IBM was able to achieve significant results in terms of brand awareness and lead generation.

Case Study: Amazon- Leveraging Video Collaboration Tools for Effective Teamwork

Objective: Amazon aimed to improve collaboration and communication among its video production teams by adopting Video Collaboration Tools.

Methodology: Amazon implemented video conferencing software and project management tools that allowed teams to work together remotely, share feedback, and track progress in real-time.

Results: Amazon's video production teams experienced improved collaboration and communication, leading to increased productivity and faster turnaround times.

• Project completion time decreased by 10% after implementing Video Collaboration Tools.
• Team satisfaction with collaboration processes increased by 15%.

Key Takeaways: Video Collaboration Tools are essential for fostering effective teamwork and communication within video production teams. By adopting these tools, Amazon was able to improve productivity and achieve faster project completion times.

Case Study: How McDonald's Localized Their "I'm Lovin' It" Campaign for Global Audiences

Objective:

McDonald's aimed to expand their I'm Lovin' It Campaign globally, adapting it to resonate with diverse cultural preferences.

Approach:

McDonald's localized the campaign by translating the tagline and adapting the visuals to reflect local cultural nuances. They also created region-specific video content featuring local celebrities and popular food items.

Results:

• Increased brand awareness: The localized campaign significantly increased brand awareness in international markets.
• Improved customer engagement: The culturally relevant content resonated with local audiences, leading to higher engagement rates.
• Stronger brand connection: By adapting the campaign to local preferences, McDonald's built a stronger connection with consumers in different regions.

Key Takeaways:

• Localization is crucial for reaching global audiences.
• By adapting video content to local cultures, brands can increase brand awareness and engagement.
• Localization helps build stronger brand connections with consumers in diverse markets.

How motion graphics brand explainer video examples are curated?

We dove deep into motion graphics brand explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics brand explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Messaging Examining clarity, conciseness, and impact of the brand message conveyed.
7.Visual Identity Alignment Determining video alignment with established brand visual identity (logo, color palette, typography).
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics brand explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.