30 Motion Graphics Brand Explainer Videos That Boost Brand Awareness

Motion Graphics Brand Explainer Video Examples

1. Marvell

Growth visualized through a simple plant metaphor sets the stage for this Corporate Values Video. The animation's clarity simplifies complex business planning steps, making it ideal for entrepreneurs seeking financing.

Its efficient structure and visual storytelling effectively convey the importance of a well-defined business plan for securing loans and achieving growth. The video's clear message and concise presentation leave a lasting impression.

2. STERIS Animated Brand Explainer

Presenting a fresh perspective on sterilization technology, STERIS crafts a video that transcends product demonstration. Unveiling the CELERITY Incubator, it emphasizes an era of simplified workflows. The video doesn't just show a device; it paints a picture of enhanced operational clarity within healthcare settings. This Business Advertising Video confidently projects a future where biological indicator processing is intuitive and standardized, leading to improved efficiency.

The visual narrative adopts a minimalist yet impactful style, employing clear graphics and succinct textual cues to underscore the product's core strengths. Rather than getting bogged down in technical specifications, the focus remains on the user experience and practical advantages. The genuine insight surfaces in how STERIS situates the Incubator as more than an isolated instrument. It's shown as a crucial node in a larger network of connected systems, strategically designed to amplify productivity and minimize manual intervention, catering directly to modern demands.

3. Yggdrash 2D Motion Graphics Showcase

Unlocking blockchain potential, Yggdrash's video elegantly showcases its solution to pressing industry challenges. Clean, dynamic animation clarifies intricate technology, emphasizing stem-branch architecture, solving data capacity and synchronization bottlenecks. Its a compelling vision of enhanced transaction speeds and seamless interoperability, making complex concepts accessible.

Going beyond technical prowess, Yggdrash empowers users to forge personalized blockchain networks using intuitive starter kits. This Corporate Culture Video truly reflects brand ethos of democratizing blockchain creation. The summary inspires confidence in Yggdrash, demonstrating a future where scalable, collaborative, and user-centric blockchain ecosystems thrive, enabled by its decentralized exchange and versatile applications.

4. Cisco Animated Product Overview

Precise camera work elevates this motion graphics brand explainer video. The detailed 3D model, rendered with remarkably realistic textures, allows for a close examination of the device's ports and sensors. Subtle fade-in animations on the light blue text labels enhance clarity.

Smooth rotations and dynamic angles showcase the device's form factor and connectivity options, including dual 5-Gbps PoE uplinks and a console port. The neutral gray device against a white background creates a clean, professional aesthetic. This concise explainer video effectively communicates technical information.

5. PwC Animated 2D Motion Graphics Video

Propelling viewers into a world of global transformation, the PwC video leverages a compelling motion graphics brand explainer video to articulate its message. Far beyond mere visuals, it presents a story of navigating market fluctuations and evolving client needs. The chosen animation aesthetic directly reflects the intricate yet efficient nature of PwC's offerings, transforming complex ideas into readily digestible concepts.

Through symbolic visuals, the video elegantly sidesteps technical complexities, focusing instead on illustrating data modernization and strategic flexibility. Audiences are swiftly guided through PwC's asset management digital solutions, visually grasping their empowering potential for clients. This method not only informs but also serves as inspiration, highlighting how video communication can transform abstract solutions into engaging narratives.

6. FireMon 2D Animated Brand Video

Using 3D animation, FireMon's Corporate Advertising Video effectively communicates its automation solution. The layered square, representing four security automation levels, is a visual highlight. The video's concise messaging and clear visuals make complex information accessible to IT, security, and business professionals.

The animated characters moving towards the central element create a dynamic narrative. The video clearly conveys Firemon Automation's value, showcasing features like automated design and continuous enforcement. Its impact is undeniable.

7. PagerDuty Motion Graphics Presentation

PagerDuty's Company Promo Video is a visual masterpiece. Its dynamic animations, especially the isometric laptop and iconography, immediately communicate the software's functionality. The video's concise approach, targeting IT professionals and businesses, effectively conveys its value proposition.

The vibrant color scheme and modern aesthetic create a lasting impression. Geometric transitions and quick cuts maintain a fast pace, keeping viewers engaged. The always on power button metaphor cleverly reinforces the message of reliable service uptime.

8. Datasite 3D Motion Graphics Video

Datasite's efficiency shines through in this Corporate Highlight Video. The animated cube's transformation, from chaos to organized systems, visually represents the platform's streamlining capabilities. This clear, concise demonstration of features is highly effective for professionals in M&A and capital markets.

The video's vibrant visuals and smooth transitions create a memorable experience. The final shot, a sunset cityscape with the logo, reinforces the brand's image and leaves a lasting impression. This video is a superb example of effective visual communication.

9. STAC 3D Animated Explainer Video

Clean lines and geometric shapes define this Corporate Vision Video, showcasing the STAC window system. The 3D animation of the disassembled window system is incredibly effective, clearly illustrating its complex yet elegant design. Architects and designers will appreciate the attention to detail.

This product demonstration video successfully highlights the system's quality and functionality. The final shot, a tranquil landscape viewed through a STAC window, powerfully conveys the product's benefits.

10. Plexus Animated Motion Graphics Video

This engaging Corporate Training Video tackles weight loss challenges head-on. Relatable scenarios and clear 2D animations effectively communicate complex health information, making it accessible to individuals seeking convenient weight management solutions. The video's minimalist style and concise visuals make Plexus Slim's benefits immediately apparent.

The video's pacing is ideal for information retention, and the implicit call to action is subtly persuasive. Targeting those struggling with cravings and seeking healthy supplements, this video is a successful example of concise and effective communication.

11. CareATC Corporate Motion Graphics

Seeking employee healthcare solutions? This Business Introduction Video for CareATC immediately grabs attention. The animated visuals clearly explain the platform's features, from telehealth to population health management, making complex information easily understandable for businesses and employers.

CareATC's concise approach keeps viewers engaged. The video effectively highlights cost savings and employee well-being, creating a compelling message. The strong visual appeal, particularly the use of icons and clear UI, makes the information easily digestible. The call to action is well-placed, encouraging viewers to learn more.

12. VISA Motion Graphics Promo

This dynamic Corporate Mission Video immediately grabs attention with its vibrant animation. The clever use of animated icons and simplified UI mockups makes complex financial processes easily understandable, particularly for freelancers and gig workers. The platform's accessibility across various devices is also clearly shown.

The video's concise nature avoids information overload, focusing on key features like instant payments and flexible financial management. The bright color palette and line art style enhance the visual appeal, making it highly engaging. This video effectively communicates the ease and speed of the Visa payment platform.

13. Back Market Cinematic Brand Animation

Intriguing visuals drive this motion graphics brand explainer video. The R phone mystery, cleverly teased via leaked documents and social media chatter, instantly captivates. Global advertising and influencer unboxing sequences add polish and impact.

The shift to vibrant colors emphasizes the reborn aspect of refurbished phones, creating a powerful, memorable message. The Back Market campaign's clever execution leaves a lasting impression.

14. Greenway

High-quality visuals immediately draw viewers into Greenway's Corporate Advert Video. The Seamless Integration of 3D animation effectively showcases the product range, highlighting its benefits for longevity and increased energy. The vibrant color palette and abstract backgrounds enhance the overall aesthetic appeal.

This sophisticated approach successfully communicates the brand's commitment to natural ingredients and personalized health solutions. The video's concise messaging and smooth transitions leave a lasting impression, inspiring viewers to explore the product range.

15. PointClickCare

Hospital case managers juggling countless tasks? PointClickCare's Harmony simplifies care coordination. This Corporate Launch Video showcases how Harmony streamlines data exchange, improving transparency and access to crucial patient information.

The platform's visual representation of data flow is clear and effective, emphasizing the value of improved communication between facilities. Harmony provides continual updates, including readmission risk factors, enabling better patient placement decisions and ultimately, Care with Confidence.

16. Teledyne

Effective communication is key. This Motion Graphics Brand Explainer Video powerfully illustrates the effects of workplace stress on mental health, using relatable scenarios and concise animation. The video's strength lies in its emotional connection, highlighting the human cost of neglecting mental well-being.

Statistics and comparisons effectively underscore the issue's severity, urging proactive solutions. This video is a compelling example of clear communication for employers, managers, and workers in Victoria, Australia, showcasing the positive impact of workplace changes on employee well-being.

17. Beckhoff

Clever use of 3D renders makes this motion graphics brand explainer video a standout. The clean aesthetic, with its red and white color scheme, ensures the information is easily absorbed. The fast-paced yet clear presentation is a masterclass in technical communication.

Each product category is expertly showcased, with smooth transitions between sections. The visuals are sharp and detailed, enhancing the overall impact. This video effectively communicates complex information in a visually engaging way.

18. OpenText Explainer Video Animation

Aviator's efficiency is immediately apparent in this Corporate Highlight Video. The contrast between outdated chatbots and Aviator's sleek interface is striking, instantly highlighting its modern design and user-friendly features. The video effectively demonstrates Aviator's integration with various data sources and its ability to resolve issues quickly.

For businesses seeking to improve their ITSM processes, this video is a must-see. The clear presentation of benefits, such as reduced costs and improved user experience, is persuasive. The video's concise nature and polished visuals make it a highly effective marketing tool.

19. Schneider Electric

This motion graphics brand explainer video cleverly demonstrates EcoStruxure's impact on electrical infrastructure management. The animation's clarity makes complex concepts accessible, immediately showing how the platform streamlines processes. The opening shot of Earth effectively establishes the global scale of the solution.

The video's success lies in its simple problem/solution narrative, showcasing how EcoStruxure's intuitive app interfaces transform complex tasks. User-friendly dashboards and remote control features are highlighted, leaving viewers eager to explore the platform's potential.

20. Deloitte

Digital transformation in banking demands immediate action. This Corporate Case Study Video uses sharp visuals, including an inflection point graph and search bar animation, to illustrate the complexities of choosing the right Fintech solution. Deloitte's Banking Suite is showcased as a powerful solution, emphasizing its security and modular architecture, which allows for flexible scalability.

The video's clean animation style and concise nature effectively communicate the value proposition to banking executives. The step-by-step transition animation highlights Deloitte's expertise in guiding organizations through digital transformation. The video is short and impactful, making it highly effective.

21. Inther

Precise animation elevates this motion graphics brand explainer video. The A-Frame's modular design is brilliantly showcased through realistic 3D rendering against a clean white backdrop. Its adaptability is evident in the seamless transitions showing sections joining and separating.

Inther's A-Frame is presented efficiently, with concise text annotations providing all necessary details. The video's brevity is a strength, making a lasting impression in a short time. This impactful presentation effectively communicates the A-Frame's value proposition to potential clients.

22. Voith

Clean lines and precise 3D modeling immediately grab attention. The split-screen comparison powerfully demonstrates the Voith VForm system's impact on pulp flow, a key element in this motion graphics brand explainer video.

The video's pacing is perfect; it's informative without being overwhelming. The use of white space and blue accents creates a professional, visually appealing presentation. The system's benefits are clearly conveyed, leaving a lasting impression.

23. Diebold Nixdorf

High-impact visuals define this Business Explainer Video, focusing on the DN Series BEETLE M2110's versatility. The 3D animation expertly showcases the system's modularity, making complex technology accessible.

Clear visual metaphors, such as the exploded-view component display, enhance understanding. The video's concise presentation effectively communicates key features and benefits, making it a strong example of informative product marketing.

24. Western Digital

High-impact visuals define this Corporate Case Study Video showcasing Western Digital's automotive storage solutions. Isometric 3D animations of storage chips and a sleek, modern simulated car dashboard UI effectively communicate complex technical details.

The video's concise length and focus on efficiency, reliability, and proactive issue identification make it highly engaging. Western Digital's expertise is subtly conveyed, leaving a lasting impression and implicitly encouraging viewers to explore their solutions.

25. Paysend

Global payment solutions are visually compelling. This motion graphics brand explainer video uses vibrant visuals and concise animations to showcase Paysend's capabilities. The unlock icon and animated globe effectively communicate the ease and global reach of the platform.

Clear visuals highlight key features like API integration and transparent FX rates. The fast-paced design keeps viewers engaged, leading to a clear Sign up call to action. The video targets businesses seeking efficient global payment solutions.

26. Vaisala

RightCoach's platform is brilliantly showcased in this motion graphics brand explainer video. The clean, modern animation style, with its vibrant color palette, immediately captures attention. The video clearly illustrates the platform's user-friendly interface and efficient coaching process.

The platform's impact on employee development is subtly yet effectively conveyed. The visual journey from coach selection to data-driven reporting is compelling. This video is a great example of how to effectively communicate a complex product's value proposition.

27. Atlassian

Efficient project management takes center stage. The initial chaotic display of app icons immediately grabs attention, setting the stage for Atlassian's solution. This Corporate Promotional Video effectively showcases the software's clean interface through dynamic animation and a vibrant color scheme.

Atlassian's software is presented with exceptional clarity. The video expertly demonstrates how it streamlines workflows and promotes team collaboration, a truly successful product demo. Its concise nature and visual appeal leave a lasting impression.

28. Citrix

DaaS security concerns are expertly addressed in this Corporate Vision Video. The video's strength lies in its clear, concise presentation of complex information through simple 2D animation and smooth transitions, making it easily digestible for IT professionals and business decision-makers.

Citrix's DaaS features, such as adaptive authentication and app protection, are effectively showcased. The hybrid model is visually compelling, emphasizing flexibility. The video's focus on security and compliance is a key takeaway, making it highly relevant to its target audience.

29. G-Form

High-impact visuals define G-Form's Corporate Explainer Video, showcasing its groundbreaking knee pad. The 3D animation is exceptional, clearly demonstrating the product's biodegradability and superior impact protection. This video targets athletes and environmentally conscious consumers.

The video's success lies in its ability to communicate complex technology simply. The visuals, from microscopic views to impact tests, are both informative and engaging. This concise, impactful presentation leaves viewers wanting to learn more.

30. BD

CVD's impact is powerfully conveyed in this Corporate Launch Video. The use of 3D animation to show vein health and the Venclose RF Ablation Catheter procedure is exceptionally clear, educating both patients and healthcare professionals. This visual approach, combined with the patient's post-procedure recovery, inspires confidence.

The video's success stems from its ability to balance complex medical information with a relatable patient journey. The Venclose RF Ablation Catheter is presented as a safe and effective solution, leading to a strong call to action.

How to plan and optimize Motion Graphics Brand Explainer Videos?

Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a sustainable fashion brand communicate its values through a motion graphics video showcasing their eco-friendly practices. This resonated with their target audience, leading to a 15% increase in social media engagement and a noticeable boost in brand perception.

Actionable: Communicate brand values authentically to build trust and connection.

Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids worked with a healthcare provider to create a motion graphics video explaining a complex medical procedure in a simple, relatable way. This resulted in increased patient understanding and confidence, leading to a 10% rise in appointment bookings.

Actionable: Simplify complex information through compelling narratives and visuals.

Targeted Communication: "If you're talking to everybody, you're talking to nobody." - Marie Forleo. Advids helped a niche software company target their ideal customer profile with a tailored motion graphics video. This resulted in a 25% increase in qualified leads and a significant improvement in sales conversion rates.

Actionable: Define target audience precisely and tailor messaging for maximum impact.

Creative Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids created a visually stunning motion graphics video for a luxury car brand, highlighting the car's features and performance. This resulted in a 12% increase in website traffic and a noticeable boost in brand awareness.

Actionable: Prioritize both aesthetics and functionality in video design for optimal results.

Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore. Advids used data analytics to optimize a motion graphics video campaign for a food delivery service. By analyzing viewer behavior, we identified areas for improvement and made adjustments to the video's pacing, messaging, and call to action. This resulted in a 18% increase in click-through rates and a significant boost in conversions.

Actionable: Analyze video performance data and iterate for continuous improvement.

Why Advids for Motion Graphics Brand Explainer Video?

At Advids, we specialize in crafting high-quality, original Motion Graphics Brand Explainer Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision transforms into a compelling and effective animated experience.

Why Choose Advids?

Proven Track Record: With over 3400 successful projects under our belt, including 275+ Motion Graphics Brand Explainer Videos, we possess a deep understanding of what makes animated storytelling truly resonate.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating animation.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.

Our Creative Process:

Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every creative decision.
Strategic Storytelling : Our skilled team of animators and storytellers craft compelling narratives that engage your target audience and effectively communicate your brand message.
Customized Solutions: We tailor each Motion Graphics Brand Explainer Video to your specific needs, brand style, and target audience, ensuring a unique and impactful final product.

Leveraging the Latest Technology:

Cutting-Edge Animation Technology: We utilize industry-leading software and techniques to create visually stunning animations that capture attention and leave a lasting impression.
12+ Years of Expertise: Our extensive experience in the field allows us to leverage the latest video design trends and deliver cutting-edge Motion Graphics Brand Explainer Videos.
Clear & Open Communication: We prioritize transparent communication throughout the project, ensuring your feedback is incorporated and your expectations are exceeded.


Ready to unlock the potential of Motion Graphics Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics Brand Explainer Video?

A motion graphics brand explainer video is a dynamic and engaging animated video that tells your brand's story, explains your products or services, and captivates your audience. Unlike static presentations or text-heavy websites, motion graphics explainer videos use vibrant visuals, compelling storytelling, and memorable sound design to create a lasting impression and foster a deeper connection with your viewers.

These videos are incredibly versatile and can be used for a wide range of purposes, from introducing your brand to a new audience to showcasing the benefits of your products or services. They can also be used to educate customers about complex topics, build brand awareness, and drive sales conversions.

What do top Motion Graphics Brand Explainer Videos have in common?

Mastering motion graphics explainer videos requires a strategic approach focusing on impactful visuals and compelling storytelling.

Compelling Narrative - craft a narrative arc that emotionally connects with viewers, building brand affinity. Use relatable characters and scenarios.

• Clear Target Audience - Tailor the video's tone, style, and messaging to resonate deeply with the specific audience. Use audience-specific language and visuals.
• Visual Storytelling - Employ metaphors and symbolism to enhance understanding and memorability. Use strong visuals to convey complex ideas simply.
• Consistent Branding - Use a consistent color palette, typography, and logo placement to reinforce brand recognition. Maintain a unified brand voice.
• Focus on Key Benefits - Prioritize the most compelling benefits, using concise language and impactful visuals. Show, don't just tell, the benefits.
• Problem/Solution Approach - Clearly define the problem, then showcase your brand as the elegant solution. Use before-and-after visuals to highlight the transformation.
• strategic call to action - Make the call to action clear, concise, and visually prominent. Use strong verbs and a sense of urgency.
• Appropriate Animation Style - Select a style that aligns with the brand's personality and target audience. Consider using a style that's both engaging and memorable.
• data-driven claims - Use infographics and charts to present data in a visually appealing and easily digestible format. Highlight key statistics.
• well-planned visual flow - Use smooth transitions and pacing to maintain viewer engagement. Ensure a logical progression of information.

What makes Motion Graphics Brand Explainer Video effective?

Demonstrating efficacy requires cohesive brand identity and high-quality animation. Visual Storytelling techniques forge emotional connections with the audience. Strategically placed calls to action directly align with marketing objectives.

Targeted audience insights drive the style, tone, and messaging for maximum resonance. A concise narrative arc focuses on key messages, avoiding information overload. Effective use of negative space enhances visual clarity.

A strong visual hierarchy guides the viewers eye. Informative yet captivating content ensures viewer engagement. Ultimately, a lasting brand impression with a clear understanding of next steps indicates success. Key performance indicators should be defined upfront to measure video performance.

How long should your Motion Graphics Brand Explainer Video be?

Mastering motion graphics explainer video length hinges on aligning video style, message complexity, and target audience engagement.

Pre-production Considerations for Determining Video Length:

• What brand values need visual emphasis?
• Which audience segment are we targeting?
• How many core features must be shown?
• Does the product require detailed visuals?
• What platform dictates video length?
• What style best suits the brand message?
• What is the desired viewer impact?

Motion graphics brand explainer video length guide

How to create Motion Graphics Brand Explainer Videos?

Crafting a motion graphics explainer video requires a strategic approach. Mastering the pre-production and production phases ensures your video resonates with your target audience and achieves its intended goals.

• Target Audience - A deep understanding of your audience informs every creative decision, ensuring resonance and engagement.
• Compelling Narrative - A strong narrative creates an emotional connection, making the video memorable and impactful.
• Storyboard Creation - A detailed storyboard prevents costly revisions and ensures a cohesive, visually appealing final product.
• Animation Style - The right animation style enhances brand identity and creates a unique visual experience.
• Character Design - Memorable characters increase brand recall and make the video more engaging.
• Scriptwriting - Concise, impactful scripting ensures the message is clear and easily understood.
• Video Animation - High-quality animation elevates the video's professionalism and visual appeal.
• Final Polish - Meticulous editing and refinement ensure a polished, professional final product.
• Platform Optimization - Optimizing for different platforms maximizes reach and engagement across various channels.

The Importance of a Strong Script for Explainer Videos

A great explainer video needs more than just stunning visuals. It needs a soul, a driving force. That force is the script. We've talked about visuals and storytelling, but they're meaningless without a solid script. Think of it as the foundation of your video's house.

A well-crafted script ensures clarity and conciseness, getting your message across efficiently. It's the roadmap for your visuals, guiding the animation and ensuring a cohesive narrative. Take, for instance, brand explainer video animation examples . A strong script ensures these examples resonate with the audience. Similarly, corporate explainer video animation examples rely on a compelling narrative to make complex information engaging.

• A compelling narrative hooks viewers from the start, transforming information into an engaging story.
• A strong script embodies the brand voice, making your brand animation videos instantly recognizable and building a lasting connection.
• Benefit-driven messaging, guided by a clear script, highlights the value proposition for the viewer, making your case convincingly.
• A clear call to action, strategically placed within the script, is crucial for driving conversions, especially for Marketing Animation Videos.

A well-written script is the engine of a successful explainer video. It's the blueprint that brings your vision to life, ensuring your message resonates and achieves its goals.

Choosing the Right Explainer Video Style

Having discussed video length, let's explore choosing the right explainer video style. This decision significantly impacts how your audience perceives your message. A strong script is essential for any explainer video style, but the visuals must complement the narrative. Finding the right balance between style and substance is key to creating a truly effective explainer video.

Think about your target audience. A younger demographic might appreciate a fast-paced, vibrant style like kinetic typography, while a professional audience might prefer a more sophisticated approach. Consider your brand's personality. A playful brand might opt for a whimsical animation style, while a corporate brand might choose a sleek, modern look. Explainer Video Animation offers a powerful way to connect with your audience on an emotional level, so choose a style that resonates with your brand's values.

Reviewing explainer video animation examples for business and product explainer video animation examples can provide valuable inspiration. Notice how different styles are used to convey various brand messages and highlight key features. Business explainer animation can simplify complex information , making it accessible and engaging.

• Consider your budget. If you're a startup, flat design or whiteboard animation might be more cost-effective than 3D animation.
• Analyze your message complexity. Whiteboard animation excels at explaining processes, while kinetic typography is ideal for concise messaging.
• Think about the desired emotional impact . Do you want to evoke excitement, trust, or curiosity? Your chosen style should align with your goals.
• Research competitor videos . See what works for them and how you can differentiate your brand.

By carefully considering these factors, you can choose an explainer video style that effectively communicates your message and resonates with your target audience.

Creating a Compelling Narrative for Your Explainer Video

Crafting a compelling narrative is the key to a successful explainer video. We've covered the technical aspects, but now let's dive into the heart of your video: its story. A great narrative transforms information into an engaging experience, capturing your audience's attention and leaving a lasting impression. Think of some of the best motion graphics explainer videos; their power lies in their ability to connect with viewers on an emotional level.

We'll guide you through crafting a narrative that resonates. Remember, the goal is to create a story that not only informs but also inspires. Take inspiration from saas explainer video animation examples and see how they weave compelling narratives.

• Understand your audience . Who are they? What are their pain points? Tailor your message to their specific needs and aspirations.
• Define your objective . What do you want viewers to take away from your video? A clear objective will guide your storytelling.
• Craft a captivating hook. Grab attention from the start with a compelling question, a surprising statistic, or a relatable scenario.
• Focus on benefits . Don't just list features; show how your product or service solves a problem and improves viewers' lives.

Corporate Animation Videos often demonstrate the power of benefit-driven storytelling . By focusing on the positive impact, you create a stronger connection with your audience. Motion Graphics for Brands can further enhance this connection by visually representing the value proposition. A well-crafted narrative, combined with compelling visuals, is the foundation of a truly effective explainer video.

Integrating Your Brand Identity into Explainer Videos

Now we've discussed video length and style, let's explore how to weave your brand's DNA into your explainer video. Think of it as infusing your video with your brand's personality, making it instantly recognizable and memorable. This isn't just about slapping a logo on the screen; it's about creating a cohesive experience that resonates with your audience and reinforces your brand message. Analyzing top Explainer Video Animation examples reveals the importance of Consistent Branding .

Remember, your brand is more than just a logo; it's the feeling people get when they interact with your company. It's your voice, your values, and your visual identity. Let's explore how motion graphics explainer video examples effectively integrate these elements.

• Visual Harmony: Use your brand's color palette, typography, and visual style consistently throughout the video. This creates a sense of familiarity and reinforces your brand identity.
• voice and tone : Maintain a consistent brand voice and tone in your script. Whether you're playful, professional, or quirky, let your brand's personality shine through.
• Storytelling: Weave your brand story into the narrative. Connect with your audience on an emotional level by showcasing your values and mission. animated brand explainer Videos often excel at this.
• Seamless Integration: Subtly incorporate your logo and product into the video without being overly promotional. product animation videos can demonstrate this effectively.

By focusing on these key elements, you can create an explainer video that not only informs but also strengthens your brand presence. A cohesive brand experience enhances viewer engagement and builds trust, ultimately driving conversions and achieving your marketing goals.

How motion graphics brand explainer video examples are curated?

We dove deep into motion graphics brand explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics brand explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5. Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6. brand messaging Examining clarity, conciseness, and impact of the brand message conveyed.
7. Visual Identity Alignment Determining video alignment with established brand visual identity (logo, color palette, typography).
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics brand explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.