Have you ever wished for a simpler way to connect with your customers? I am convinced that today, what we can achieve with video is nothing short of transformative. In this article, we explore the impact of platform guide videos, a powerful tool that enhances user understanding and boosts engagement. Our goal is to show you how this simple yet effective strategy can significantly improve user experience. Let's explore 30 impactful examples that demonstrate the power of video, and see the results for yourself.
79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
50% of the time users spend on Facebook is spent watching videos.
Mobile video ads are estimated to make up 50% of YouTube's ad revenue.
These stats highlight the undeniable power of video in capturing attention and driving conversions. Platform Guide Videos capitalize on this by transforming complex processes into digestible, engaging experiences. We've curated 30 Impactful Platform Guide Video examples that immediately commanded our attention and generated excitement.
Looking for a Platform Guide Video that truly shines a light on the value of your product? This Tipalti Platform Guide Video is a fantastic example of how to build a strong foundation for your brand, all while making a complex process easy to understand. The use of minimalist graphics and an inviting voiceover effectively demystify a traditionally complex topic partner payments.
This video is a clear demonstration that less is more. The straightforward approach to conveying Tipalti's core message and its features allows viewers to easily grasp the platform's capabilities. The subtle animation in conjunction with the engaging voiceover creates a powerful visual narrative, one that is both easy to follow and memorable.
What We Can Learn
Craft a visual narrative that highlights the benefits of your platform, making it memorable and driving conversions.
The Gelato Platform Guide Video immediately sets itself apart with a visually striking introduction, showcasing the global financial world transformed by smart contracts. The animation style, using fluid, morphing shapes, creates a mesmerizing experience, especially the depiction of Gelato's decentralized bot network.
The transformation from manual transactions to automated ones using Gelato is skillfully illustrated with clear, concise visuals and motion graphics. We all appreciate the way this video conveys technical information in an accessible and engaging manner, setting a high bar for similar explainer videos.
What We Can Learn
Morphing shapes and clear visuals make complex topics easy to grasp, boosting viewer understanding.
In the competitive software optimization arena, Granulate Profiler makes a bold statement with this captivating Platform Guide Video. Highlighting the challenges of code's impact on performance and cost, Granulate positions itself as the free, open-source solution. The video's dark, neon-infused aesthetic and smooth animation draw viewers into a technological world where servers pulse with digital life and graphs dance across the screen.
This is no dry, technical explanation. The fast-paced music, combined with dynamic visuals of microchips and UI mockups, creates a sense of urgency and possibility. The clever use of isometric illustrations allows viewers to grasp complex concepts easily. The bold call to action, Start here! profiler.granulate.io, invites exploration and promises a solution to cloud spending woes.
What We Can Learn
Visually showcase your product's value proposition through clear, concise animations to instantly capture viewer attention and drive engagement.
The opening scene of this Platform Guide Video brilliantly portrays the all-too-familiar chaos of managing numerous software applications. The visual metaphor of juggling various tools while balancing on a ball immediately resonates with us. ZoomInfo Engage offers a streamlined solution, promising to transform this struggle into seamless efficiency.
We love the clean aesthetic and the clever integration of UI mockups. The video showcases how ZoomInfo Engage's features, from the automated sales dialer to task management, seamlessly work together. The transformation from chaos to control provides a compelling narrative that leaves us wanting to experience this newfound simplicity ourselves.
What We Can Learn
Illustrate seamless workflow with UI mockups, making the platform's ease of use instantly clear.
The platform's commitment to simplification is evident from the first frame, showcasing a clean and modern design. The animation, a subtle but powerful element, plays a crucial role in breaking down complex concepts into easily digestible visuals. The video utilizes a combination of visual metaphors, workflow diagrams, and user interface mockups to paint a vivid picture of LeaseHub's capabilities.
The video's greatest strength lies in its ability to balance technical details with a clear and engaging presentation. The voice-over narration delivers the information with a professional yet approachable tone, ensuring that even those unfamiliar with lease accounting can grasp the platform's value proposition. This video serves as an inspiration, showcasing how a well-crafted platform guide video can transform a potentially complex topic into an easily understood and compelling narrative.
What We Can Learn
Let your platform's capabilities speak for themselves through engaging visuals, sparking interest.
The vibrant, dynamic energy of this Syniverse platform user guide video for technology is truly captivating. We all appreciate how the simple yet impactful animations communicate complex blockchain concepts with ease and clarity, enhancing viewer comprehension. The consistent brand presence and concise messaging create a cohesive experience, showcasing the advantages of Universal Commerce within a brief timeframe.
The video masterfully connects with the target audience by visualizing the power of streamlined workflows, transparency in transactions, and the assurance of consistent revenue. It's an inspiring example of a platform user guide video that not only informs but also motivates viewers to reimagine the possibilities for their businesses through the adoption of Universal Commerce.
What We Can Learn
Create a clear, concise narrative; viewers will easily grasp the value.
In the chaotic world of media, we all know connecting with healthcare consumers is more crucial than ever. This platform guide video showcases how Rx EDGE empowers pharma brands like Midixtral to achieve precisely that within the retail pharmacy setting. By meeting patients where healthcare choices happen, they truly capture the essence of the Solutions at the Shelf€ strategy.
We love the crisp 2D animation and bright color palette that adds a touch of modernity and warmth. Through relatable storytelling, we witness how in-pharmacy touchpoints can effectively educate patients and inspire them to actively manage their conditions. Rx EDGE's innovative approach resonates deeply, driving impressive script lift and ROI a perfect example of engaging video marketing.
What We Can Learn
Focus on the positive outcomes your platform delivers, inspiring viewers to learn more and take action.
Acronis Cyber Protect Cloud is a cyber protection platform that combines multiple cybersecurity solutions, offering a single, easy-to-manage solution for service providers. The platform simplifies the complex task of client security.
Video Design - The video design is focused on a clean, futuristic aesthetic. The use of 3D animated graphics and bright colors creates a visually engaging and high-tech feel. This is a great example of Platform User Guide Video Animation, using bold visuals and short, succinct messages to convey information. The choice of graphic elements such as question marks in the form of blocks and the 3D number one represent a complex problem and a solution for it.
The video's visual style effectively communicates the platform's benefits, particularly its ability to simplify complex security solutions. The use of bright colors, sleek graphics, and a fast-paced editing style conveys a sense of power and efficiency, highlighting the platform's ability to provide strong, streamlined cyber protection. The tone is confident and positive, reflecting the platform's promise of enhanced security for service providers and their clients.
Relativity is a platform that simplifies investigations, making work easier and providing insights faster. The video is designed to showcase how Relativity can help teams find the most important data in investigations.
Video Design - Relativity uses a minimal and colorful design, focusing on simple geometric shapes and animations. This minimalist approach makes the video clean, modern and engaging, allowing the viewer to focus on the platform benefits idea. The use of vibrant colors adds visual interest and helps the information stand out. The video starts with a simple white background, then gradually transitions to a more complex and colorful design, depicting data points that relate to the platform. This gradual shift from simplicity to complexity is a good tactic to introduce the platform in a visual manner.
Relativity's video design effectively communicates its objective of showcasing the platform's ability to provide a solution for complex investigations. The use of bright colors and simple animated graphics creates a light and playful tone, helping the viewer better understand how the platform can be used to tackle investigations. The minimal design emphasizes the main narrative, keeping the focus on the solution that Relativity provides, rather than on any unnecessary visual clutter.
State Street is a global asset management firm. The video is designed to show how State Street helps asset managers achieve success.
Video Design - The video uses a modern and sleek design style. The Platform Guide Video uses simple graphics and clean animation to communicate its message. It's a good Platform Guide Video that focuses on the visual aesthetic and uses a bright turquoise blue color, which is very calming and creates an overall positive and hopeful tone.
The use of animated visuals and bright blue color scheme successfully communicates the video's goal. The video uses data, innovation, performance, scale, and efficiency to show how State Street can unlock opportunities for asset managers, streamline operations, and help them grow globally. The video promotes a strong, optimistic, and forward-thinking tone.
If you're seeking a sleek Platform Guide Video example, look no further than Google Workspace. This video deftly tackles the growing concern of cloud security, a pain point shared by many businesses. By using simple animations, it effectively illustrates the potential risks and seamlessly presents Google Workspace as the solution.
The video concludes by showcasing Google's robust encryption standards, reassuring viewers of their data's safety. The overall aesthetic and concise messaging create a compelling case for choosing Google Workspace for its security-focused approach.
What We Can Learn
Clearly explain complex features with simple visuals, building user confidence.
Signifyd is a company that offers commerce protection solutions, helping merchants have a more enjoyable online shopping experience. This video is designed to showcase how Signifyd protects online purchases and delivers a smooth checkout process.
Video Design - The video features vibrant graphics, colorful circles that float around the screen and illustrate the process. The video style is focused on being a Platform Guide Video with a playful, almost childlike approach. The simplistic, fun animation adds a lighter feel and makes the complex subject matter easier to understand.
The visual design of the video is both engaging and informative. The animation is fun and visually appealing, making it easy to follow the narrative. The bright colors and simple graphics create a positive tone, highlighting the seamless and user-friendly nature of the Signifyd Commerce Protection Platform.
Remote is a platform that helps companies hire workers internationally, simplifying global payroll, benefits, and compliance solutions. The video is designed to showcase the ease of employing workers globally.
Video Design - The video is clean, simple, and visually appealing. It effectively uses a combination of graphics, animations, and minimal text to communicate its core message. Animated icons of a plus sign, tax documents, a shield, and a dollar bill are used to explain the challenges companies face when employing workers internationally. The transition to a check mark on these icons signifies how Remote solves these issues. The graphics are clean, modern, and aesthetically pleasing, making it a good onboarding experience.
The overall visual style of the video uses a consistent color palette of blue, white, and light blue, which creates a professional and trustworthy tone. This simple, visually appealing style, combined with the clear and concise messaging, effectively communicates the benefits of using Remote to employ workers globally. This is enhanced by using icons, animations, and clean graphics that make the video engaging, helping drive the call to action to learn more about Remote.
CorVel's pharmacy management expertise is about creating customized solutions for their clients' specific needs. The video is designed to showcase how they can reduce pharmacy costs and exposure.
Video Design - The video uses a simple and clean design style with a combination of colorful illustrations and graphics. It emphasizes the use of technology, automation, and human interaction in their pharmacy program. The animated robotic arm and pill bottles create a visual flow and highlight the process of prior authorization. The graphic style uses minimal details and focuses on the core features of the service. This design style makes it a perfect Tech Platform Getting Started Guide for the audience to understand the key features and process of the pharmacy program.
This clean and simple graphic design style effectively communicates the company's goal of reducing costs, improving efficiency, and providing a seamless experience. The bright colors and easy-to-understand illustrations create an engaging tone that makes the video easy to follow and understand. The narrative highlights the key features of the pharmacy management program, such as prior authorization, formulary management, and brand to generic conversion. The pharmacy solution is presented as a user-friendly process that empowers adjusters with the support they need to make informed decisions.
We appreciate the way this Rubrik platform guide video masterfully blends engaging visuals with concise information delivery. The sleek animation style and vibrant color palette create a modern and engaging experience, pulling the viewer in immediately. The video efficiently highlights the platform's key functionalities, including the SLA Policy Engine and simplified backup scheduling.
We love how effortlessly the platform's ease of use shines through, from defining RPOs to archiving to various cloud platforms. The visual demonstration of recovery point selection using the global metadata index is particularly clever. This video serves as an excellent example of how to effectively communicate complex technical information in a compelling and easily digestible format.
What We Can Learn
Guide viewers through the platform's workflow, making it feel intuitive.
district0x is a decentralized platform that focuses on blockchain education. This video is designed to explain the Byzantine Generals Problem, a foundational concept in blockchain technology.
Video Design - The video utilizes a minimalistic and playful approach, featuring animated illustrations of Byzantine generals. The design emphasizes the use of line art and bright colors, creating a vibrant and visually engaging Platform Guide Video. This style aligns with the brand's focus on education, making the video accessible and easy to understand for a broad audience.
The video's animation style, with its vibrant colors and simplified illustrations, makes the Byzantine Generals Problem easy to grasp. The visual style of the video effectively communicates the complex topic of blockchain. Using a fun and relatable analogy, the video breaks down the problem into simple, understandable terms, and the animation helps create a lighthearted and engaging tone.
We love the way this CLEAR Health Pass video seamlessly blends 2D animation with practical demonstrations, guiding viewers through the entire process with a relatable character, Jane. The clean aesthetics and vibrant colors instantly grab attention, establishing a modern and approachable brand image, while the clear voice-over and uplifting music make the video experience truly engaging.
The video is a compelling platform user guide video example, showcasing how CLEAR makes everyday experiences safer by securely linking identity and health information. We especially appreciate how the app's UI is woven into Jane's story, clearly showcasing the simplicity of enrollment and verification. This demo successfully illustrates the solution's potential for businesses looking to prioritize safety and convenience for their customers.
What We Can Learn
Demonstrate your product's value by showing how it solves a problem.
Microsoft Power Apps is a low code application development platform that enables users to build innovative applications, automating and improving processes, quickly.
Video Design - This Platform Guide Video features a bold, modern design. The video uses a consistent color palette of grays and purples, incorporating lightbulbs and arrows to signify speed and ideas. The Platform Guide Video showcases the application's intuitive interface and drag and drop simplicity, presenting users with a clear understanding of its ease of use.
The visual style of the video is able to effectively communicate the objective of the video, demonstrating the ability to create applications quickly and easily. The video is designed to entice the viewer to engage with the platform and explore its capabilities, creating an upbeat, modern tone throughout. The use of animated graphics and visuals that demonstrate the platform's features makes the content engaging and informative.
Mezmo is a comprehensive platform that empowers engineering teams to make data more consumable and actionable. The video is designed to introduce Mezmo as a solution to the limitations of traditional observability tools.
Video Design - Mezmo's Platform Guide Video uses a clean and modern style with bright, bold colors and a geometric design. The video incorporates a combination of shapes, lines and colors that represent data flow and insights. These graphical elements highlight the flow of information and its impact on performance. The style appeals to a technical audience and effectively demonstrates the product's capabilities.
The video's visual style and narrative communicate a clear message: Mezmo offers a unique approach to observability that is both efficient and flexible. It enables data to flow freely, providing teams with the real-time insights needed to solve problems and make data driven decisions. The tone is upbeat and engaging, conveying confidence in Mezmo's ability to revolutionize observability for modern engineering teams.
ServiceNow is a cloud platform that helps businesses automate their workflows. This video is designed to showcase the platform's ease of use and ability to enhance productivity.
Video Design - It uses minimalist cartoon style graphics, which are clean, bright, and engaging. The visual elements, such as icons and buttons, are easy to understand, and the color scheme is pleasant and professional. These features make it suitable for showcasing the app and its features.
The cartoon style graphics, simplified visuals, and positive tone create a welcoming and approachable feel. The video narrative showcases how the platform simplifies complex tasks, making it easy for employees to complete their work and focus on what matters. The video's positive tone reinforces the message that ServiceNow can help businesses unlock productivity and improve the overall work experience. This is a great example of platform user guide video for SaaS.
In today's demanding healthcare landscape, we all understand the challenges of shrinking resources and soaring stress levels. StayWell steps forward, illuminating a path towards better health with its innovative platform and personalized services. This video, a compelling platform interface UI video guide, demonstrates how StayWells solutions empower healthcare professionals by seamlessly integrating personalized patient education directly into existing workflows. Krames on FHIR makes sharing vital information easier than ever, driving improved accountability and patient outcomes. We love how the MyStayWell platform leverages powerful data to refine wellness strategies, ultimately fostering a healthier and more productive workforce.
What We Can Learn
Clearly demonstrate time-saving features to inspire immediate adoption.
This video is a fantastic example of a platform user guide video for SaaS. It uses engaging visuals and bright colors, creating a professional look and feel. The video is lively and engaging, which is crucial for a platform user guide video.
Video Design - The video uses animated visuals to explain the potential of AI in business, making the content more digestible. It uses a lighthearted tone, making the video more approachable and understandable to a larger audience.
The overall design of the video drives the viewer to the website for more information, a great example of how visual design can drive video goals.
Conversica is a platform that helps revenue teams automate their communication processes. The video is designed to showcase how AI Assistants can help businesses reach their revenue goals.
Video Design - The video uses a very modern animation style to explain the solution, bold geometric shapes, vibrant color palette, and smooth transitions. It is an platform user guide video for SaaS that showcases the features, making it an engaging and informative experience.
The visual style uses clear and concise graphics, vibrant colors, and energetic animations to explain how the platform helps revenue teams scale exponentially. The design clearly communicates the objective of the video, which is to introduce AI Assistants and showcase their capabilities. The tone of the video is energetic and optimistic, reflecting the potential of the product.
AWS for Games is a service that helps game developers improve their games for millions of players, by providing cloud solutions that enhance game performance and quality. This video is designed to introduce game developers to AWS and the benefits of their services.
Video Design - The video features a distinctive geometric style, using 3D blocks and bold orange lines to visually represent the capabilities and structure of the platform. This design choice creates an eye-catching and memorable platform user guide video for SaaS that effectively communicates the vast potential of AWS services for game development.
The use of stylized imagery, including cubes and a tower that represent different game scenarios and aspects, allows the viewer to understand the core services that AWS for Games provides. The video's design emphasizes both the technological complexity and the creative possibilities offered by the platform, creating a compelling and informative experience for its intended audience of game developers.
Western Digital's video is designed to showcase their automotive storage solutions and their ability to address the growing automotive storage market, highlighting the importance of data analytics in preventing recalls.
Video Design - The video focuses on data and insights, utilizing a clean and modern style that highlights the company's data-driven approach. The graphics are simple and straightforward, but they are engaging and easy to understand. They utilize an animated style with bright, bold colors and animated elements, which are visually appealing. The video shows how data from trucks and drivers can be analyzed to help identify problems and improve efficiency.
This video is a great example of platform user guide video for SaaS, showcasing the features and benefits of the technology through a real-world scenario. The video's visual style effectively communicates the objective of showcasing the company's capabilities in automotive storage. The use of animated graphics helps to explain complex concepts in a clear and concise way, and the video's tone is professional and informative, making it engaging for the target audience.
Amplitude is a platform that helps product managers, data analysts, and developers collaborate on analytics. This video is designed to introduce the platform and its capabilities.
Video Design - This Platform Guide Video uses a simple and engaging animation style. The video is made up of bright, colorful graphics with minimal details. It employs a clean and modern aesthetic with a playful tone.
The video uses engaging storytelling to introduce Amplitude's capabilities and features. The video begins by setting up a simple scene and slowly introduces the product as an innovative solution to a common problem. This approach uses a personal story to illustrate how Amplitude can be used to solve problems and ultimately improve lives. The visual design combined with the narrative of the video successfully demonstrates the value and importance of this product.
27. Intouch Best Platform Guide Example - Boost brand awareness subtly
Emplifi's Platform Guide Video is a stellar example of software demonstration done right. The video elegantly showcases how Emplifi CX helps businesses gather valuable insights from their operational data to improve customer experience. Screen recordings offer viewers a clear look at the platforms intuitive interface and demonstrate how data from different channels can be brought together into one easily understood platform.
Emplifi clearly focuses on the problem of data silos and how its platform is the solution. Its upbeat, optimistic background music, along with crystal-clear voiceover narration and dynamic visuals, make the video engaging and easy to follow. Anyone looking to understand the impact of their daily operations on their customers experience would benefit from viewing this product demonstration video.
What We Can Learn
Tell a story with your visuals. demonstrate the "before and after," inspiring confidence.
This video showcases how businesses can improve operational excellence and automate key business processes by integrating digital document processing solutions into their existing content management platforms. At the start of the information lifecycle, documents are often received as images or paper, and manually validating these documents across multiple applications often causes delays. The video uses a Clean and Simple Visual Style with line art and a limited color palette to illustrate the challenges of managing unstructured content. This minimalist approach helps to focus the viewer's attention on the message and the solution being presented.
By highlighting the pain points of manual document processing and showcasing the benefits of OpenText cloud capture service, the video effectively communicates the value proposition of the product. This Platform Guide Video uses animation and screen recordings to make the solution easy to understand and visualize. The video aims to clearly demonstrate how businesses can streamline their document processing workflows and improve overall efficiency.
The simple and engaging format of this animated step by step guide video makes it an effective tool for businesses looking to improve their document management processes. The video provides a clear and concise overview of the benefits of OpenText cloud capture service and how it can be used to automate key business processes. The use of animation helps to keep the viewer engaged and makes the information easy to follow.
ManageEngine's video is designed to communicate the company's solutions for managing distributed workforces. It highlights the challenges faced by companies that rely on remote workers and positions the company as the solution to these problems.
Video Design - The video uses a minimalist, flat design style with bright colors. It features simple animated characters, set in a modern, domestic environment. This approach helps create a sense of approachability and clarity. Simple icons represent network, server, and application management, focusing on the core functionalities of the product. This style of animation is common in Platform Guide Video Production that aim to communicate the value proposition of a service or product in a concise and engaging way.
This video effectively communicates the message through its visual style. The video's clean design and focus on simplicity create a sense of trust and reliability. By depicting everyday scenarios, it highlights the universal challenges of managing remote work, while positioning the company as the solution for these issues. This approach makes the video relatable to a wider audience and emphasizes the user-friendliness of the platform.
MEDHOST is a healthcare IT solution company. The video is designed to explain the benefits of their YourCare Continuum Suite, which helps to streamline patient care data.
Video Design - The video utilizes a 3D cartoon style and features engaging visuals like animated characters, hospitals, and mobile devices. This makes the Platform Guide Video more approachable and understandable for the target audience. The bright, vibrant color scheme gives the video a modern and optimistic feel.
The use of colorful graphics and simple animations effectively showcases the benefits of the YourCare Continuum Suite. By visually representing the flow of data from patients to providers, the video effectively communicates how the platform streamlines care. It illustrates the ease with which patients can access their health data and communicate with their providers. The overall tone of the video is positive and reassuring, suggesting that MEDHOST's solutions can improve the healthcare experience for everyone involved.
FAQ
How can a platform guide video simplify my product's functionality for potential customers?
Simplify platform functionality with concise videos highlighting key features and benefits, fostering easy user understanding and adoption.
What are the core components that make a platform guide video truly effective?
Effective guide videos combine clear messaging, engaging visuals, and concise narratives, showcasing platform value and guiding users through functionalities.
What is the ideal length for a platform guide video to maintain viewer engagement?
Ideal video length varies based on platform complexity, but aim for 60 seconds to 3 minutes for optimal engagement. Shorter videos suit social media; longer formats suit in-depth tutorials.
How can I choose the right style of platform guide video to resonate with my target audience?
Tailor video style to your target audience. Consider industry, demographics, and communication preferences for maximum resonance. Examples include a minimalist style for a design platform or a dynamic, fast-paced style for a gaming platform.
What visual elements can I incorporate to make my platform guide video visually appealing and easy to understand?
Incorporate screen recordings, animated graphics, text overlays, and a consistent color palette for enhanced visual appeal and clarity. Use visual metaphors to explain abstract concepts.
How can I leverage animation to showcase complex processes or features in my platform guide video?
Animation brings complex processes to life. Demonstrate workflows, highlight features, and simplify intricate concepts through dynamic visuals. For example, animate data flow within a network or user interactions within a software interface.
What is a realistic budget expectation for producing a high-quality platform guide video?
High-quality platform guide videos typically cost between $1,000 and $6,000, depending on complexity, length, and animation style.
What is the typical production timeline for a platform guide video, from concept to completion?
Typical production timelines range from 3 to 8 weeks, encompassing concept development, scripting, animation, revisions, and final delivery.
How can I tailor a platform guide video example to align with my specific brand and messaging?
Tailor example videos to your brand by incorporating your logo, color scheme, and key messaging, ensuring a consistent brand experience.
What existing company resources (e.g., brand guidelines, product demos) can I utilize when creating my platform guide video?
Leverage existing brand guidelines, product demos, and marketing materials for consistency and streamlined production.
How can I ensure my platform guide video effectively communicates the value proposition of my platform?
Clearly articulate platform benefits, highlighting how it solves user pain points and improves workflows. Quantify benefits whenever possible (e.g., "Save 20% of your time").
How can I use a platform guide video to improve user adoption and reduce churn?
Guide videos improve user adoption through clear instructions and value demonstrations, reducing churn and increasing user satisfaction.
What are some common pitfalls to avoid during the pre-production phase of creating a platform guide video?
Avoid pitfalls like unclear objectives, weak scripts, and inadequate planning. Establish clear goals and a detailed production plan during pre-production.
How can I optimize my platform guide video script to clearly explain the benefits of using my platform?
Optimize scripts by focusing on user benefits, using concise language, and structuring the narrative logically. Start with a compelling hook and end with a clear call to action.
What are some innovative ways to showcase my platform's key features and functionalities in the video?
Showcase features innovatively through interactive demos, animated sequences, and real-world use cases, making the video engaging and informative. Consider using split-screen comparisons to highlight before-and-after scenarios or A/B testing results.
How to plan and optimize Platform Guide Videos?
Value-Driven Content: "Content is king, but context is God." - Moorad Choudhry. Advids leveraged this principle for a healthcare client's platform guide video. By focusing on the specific benefits of their platform for healthcare professionals, rather than just features, we saw a 15% increase in lead generation.
Actionable: Prioritize value proposition over feature lists to resonate with target audience.
Intuitive Design: "Don't make me think." - Steve Krug. Advids embraced this philosophy for an e-commerce client's platform guide video. By simplifying the navigation and highlighting key functionalities, we reduced customer support inquiries by 10% and improved the overall user experience.
Actionable: Simplify navigation and highlight key functions for seamless user experience.
Passion-Driven Branding: "Your passion is your power." - Daymond John. Advids infused this energy into a fitness app's platform guide video. By showcasing the founder's passion for fitness and the app's unique features, we boosted app downloads by 25% and fostered a strong brand community.
Actionable: Infuse passion and authenticity to build strong brand connection with viewers.
Customer-Centric Approach: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this principle to a productivity tool's platform guide video. By focusing on how the platform solves customer pain points, we saw a 30% increase in trial sign-ups.
Actionable: Focus on solving customer pain points to drive conversions and build loyalty.
Iterative Improvement: "The only way to do great work is to love what you do." - Stijn Hendrikse. Advids embodies this passion in our work. For a gaming platform client, we continuously iterated on their platform guide video based on user feedback, resulting in a 18% increase in user engagement and retention.
Actionable: Continuously iterate based on user feedback to optimize video performance.
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Why Advids for Platform Guide Video?
At Advids, we create compelling Platform Guide Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 270 of these projects have been specifically focused on crafting impactful Platform Guide Videos. Our commitment to excellence is reflected in our 109+ five-star Google reviews.
Why Choose Advids for Your Platform Guide Video?
Experience & Expertise: 12+ years of experience and a proven track record of success. Client Portfolio: Trusted by industry leaders, demonstrating our ability to deliver high-quality results. Client Satisfaction: A testament to our talent, creativity, and dedication to client satisfaction.
Our Approach to Platform Guide Video Creation:
Customized Solutions: Tailored Platform Guide Videos, including explainer videos, character animations, and more, designed to meet your specific needs and target audience. Creative Storytelling: Engaging narratives that captivate viewers and drive action. Cutting-Edge Technology: Utilizing industry-leading software and techniques for visually stunning and impactful videos.
Partnering with Advids:
Collaborative Process: Close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized. Strategic Communication: Clear and open communication to understand your needs, target audience, and brand identity.
Ready to unlock the potential of Platform Guide Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Guide Video?
A platform guide video is a comprehensive and engaging visual resource that introduces users to a platform, its features, benefits, and use cases. It serves as a virtual tour, providing a clear understanding of the platform's capabilities and how it can be used to achieve specific goals. These videos are particularly valuable for onboarding new users, showcasing the platform's value proposition, and addressing common customer questions.
Platform guide videos can be used in various contexts, such as:
Onboarding new users
Showcasing the platform's value proposition
Educating existing users about new features
Addressing customer pain points
Driving product adoption
They can be integrated into marketing campaigns, website landing pages, email marketing, and social media to reach a wider audience and generate leads.
What do top Platform Guide Videos have in common?
Screen recordings are a great way to show users how to use your platform. They can be used to demonstrate specific features, walk users through a process, or provide a quick overview of your platform.
Animated Explanations - Visually engaging explanations of complex concepts
Animated explanations can be used to make complex concepts easier to understand. They can be used to illustrate a process, explain a technical concept, or simply make your content more engaging.
Motion Graphics - Dynamic and captivating visual storytelling
Motion graphics can be used to create dynamic and engaging videos. They can be used to tell a story, highlight key information, or simply add visual interest to your content.
Whiteboard Animations - Simple and effective for explaining processes
Whiteboard animations are a simple and effective way to explain processes. They can be used to illustrate a step-by-step process, explain a concept, or simply add visual interest to your content.
Mixed Media - Combining live-action and animation for a dynamic feel
Mixed media videos can be used to create a dynamic and engaging experience. They can be used to combine live-action footage with animation, graphics, or other elements to create a unique and memorable video.
Customer Testimonials - Authentic and persuasive social proof
Customer testimonials are a powerful way to build trust and credibility. They can be used to showcase the positive experiences of your customers and encourage others to try your product or service.
Real-World Examples - Practical demonstrations of platform use cases
Real-world examples can be used to show users how your platform can be used in real-world scenarios. They can be used to demonstrate the value of your platform and inspire users to try it out.
Benefit-Focused Content - Emphasizing the value proposition for users
Benefit-focused content should focus on the benefits of using your platform. It should highlight the value proposition for users and explain how your platform can help them achieve their goals.
Step-by-Step Guides - Clear and concise instructions for specific tasks
Step-by-step guides can be used to provide clear and concise instructions for specific tasks. They can be used to help users learn how to use your platform or complete a specific task.
Interactive Elements - Engaging viewers with quizzes or polls
Interactive elements can be used to engage viewers and make your content more interactive. They can be used to ask questions, gather feedback, or simply make your content more fun.
Call to Action - Encouraging viewers to take the next step
A call to action is a clear and concise instruction that tells viewers what you want them to do next. It can be used to encourage viewers to sign up for your newsletter, download a free trial, or visit your website.
Visual Hierarchy - Guiding viewers' attention to key information
Visual hierarchy is the arrangement of elements on a page or screen in order to guide the viewer's attention. It can be used to highlight key information, create a clear visual flow, and make your content easier to understand.
What makes Platform Guide Video effective?
A captivating platform guide video is a powerful tool for engaging users and driving product adoption. A well-designed platform guide video is driven by a clear understanding of the target audience and their needs. It effectively communicates the platform's value proposition and guides users through the onboarding process.
Comprehensive platform guide videos aim to provide a complete overview of the platform, covering its core functionalities, key features, and benefits. They often include real-world examples, customer testimonials, and clear calls to action to encourage user engagement and drive conversions.
How long should your Platform Guide Video be?
A thoughtfully crafted platform guide video is a valuable asset for any platform, but its length should be carefully considered to ensure it effectively engages viewers and delivers the desired message. The ideal length depends on the complexity of the platform, the target audience, and the specific goals of the video.
A well-structured approach to determining the video length involves considering the platform's features, the intended audience, and the desired outcomes. A concise video might be suitable for introducing a simple platform or highlighting a specific feature, while a longer video might be necessary for a complex platform or a comprehensive onboarding experience.
What is the platform's complexity?
What is the target audience's attention span?
What are the key messages you want to convey?
What is the desired outcome of the video?
How much time do users have to watch the video?
What is the platform's overall value proposition?
How much information needs to be conveyed?
How to create Platform Guide Videos?
A well-structured approach to creating platform guide videos involves a series of steps, from planning and scripting to production and post-production. The creation process involves careful consideration of the target audience, the platform's features, and the desired outcomes.
Effective platform guide videos are driven by a clear understanding of the target audience and their needs. They effectively communicate the platform's value proposition and guide users through the onboarding process.
Planning and Pre-Production
Define target audience: Who are you creating this video for? What are their needs and pain points? Understanding your audience is crucial for tailoring the video's content and tone.
Identify key features: What are the most important features of the platform that you want to highlight? Focus on the features that will provide the most value to your target audience.
Develop a clear narrative: What story are you trying to tell? What is the overall message you want to convey? A clear narrative will help you structure your video and keep viewers engaged.
Create a storyboard: A storyboard is a visual representation of your video, outlining each scene and shot. It helps you visualize the flow of the video and ensure that it is cohesive.
Script the video: Write a detailed script that includes all the dialogue, narration, and on-screen text. The script should be clear, concise, and engaging.
Production
Choose visual style: What kind of look and feel do you want for your video? Will it be live-action, animated, or a combination of both? The visual style should align with your brand and target audience.
Record or animate the video: Depending on your chosen visual style, you will need to record live-action footage, create animations, or both. Ensure that the video quality is high and the visuals are engaging.
Post-Production
Edit and refine the video: Edit the video to remove any unnecessary footage, add transitions, and ensure a smooth flow. Refine the video to make it as polished and professional as possible.
Add music and sound effects: Music and sound effects can enhance the video's mood and engagement. Choose music that complements the video's tone and sound effects that add realism or emphasis.
Optimize for different platforms: Optimize the video for different platforms, such as YouTube, Vimeo, and social media, by adjusting the aspect ratio, file size, and other settings.
Promote and distribute the video: Once the video is complete, promote it on your website, social media channels, and other relevant platforms. Encourage viewers to share the video with their networks.
Key Elements of Platform Guide Videos
Script development: A well-written script is essential for a clear and engaging video. It should be concise, informative, and tailored to the target audience.
Visual design: The visual design of the video should be appealing and easy to understand. Use high-quality visuals, clear graphics, and a consistent style.
Voiceover recording: A professional voiceover can add credibility and engagement to the video. Choose a voice that is clear, engaging, and appropriate for the target audience.
Screen recording: Screen recordings are essential for demonstrating the platform's features and functionality. Ensure that the recordings are clear and easy to follow.
Animation creation: Animations can be used to simplify complex concepts, add visual interest, and make the video more engaging.
Video editing: Editing is crucial for creating a polished and professional video. Ensure that the video flows smoothly, the pacing is appropriate, and the visuals are engaging.
Call to action: Include a clear call to action at the end of the video, encouraging viewers to take the next step, such as signing up for the platform or downloading an app.
Music and sound effects: Music and sound effects can enhance the video's mood and engagement. Choose music that complements the video's tone and sound effects that add realism or emphasis.
Video optimization: Optimize the video for different platforms by adjusting the aspect ratio, file size, and other settings. This will ensure that the video plays correctly and looks its best on each platform.
Platform distribution: Distribute the video on relevant platforms, such as YouTube, Vimeo, and social media, to reach your target audience.
Crafting Engaging Platform Guide Videos
Begin with an attention-grabbing introduction that sets the tone. This could be a thought-provoking question, a surprising statistic, or a visually stunning scene. The goal is to pique viewers' curiosity and make them want to learn more.
Clear and Concise Messaging:
Use simple language and avoid technical jargon. Ensure your message is easily understood by your target audience. Break down complex concepts into digestible chunks and use visuals to reinforce your points.
Visual Storytelling:
Instead of relying solely on narration, use visuals, animations, and motion graphics to illustrate key concepts. This makes the video more engaging and helps viewers retain information more effectively. For example, show the platform's interface in action rather than just describing it.
Call to Action:
End with a clear and specific call to action. Encourage viewers to take the next step, such as signing up for a free trial, visiting your website, or downloading a resource. Make it easy for them to act on their interest.
Interactive Elements (Optional):
Consider incorporating Interactive Elements like quizzes or polls to Boost Engagement and encourage active participation. This can be particularly effective for longer videos to maintain viewer interest.
Real-World Examples:
Showcase how the platform is used in real-world scenarios. This helps viewers understand its value and relevance to their own needs. For instance, you could show a small business owner using the platform to manage their inventory or a marketing team using it to track their campaigns.
Customer Testimonials:
Build trust and credibility by including testimonials from satisfied customers. Let them share their positive experiences and explain how the platform has benefited them. This social proof can be very persuasive.
Onboarding New Users With Video Magic
Start with a warm welcome and a brief introduction to the platform. Set the stage for the onboarding process and create a positive first impression. Clearly state the purpose of the video and what users can expect to learn.
Step-by-Step Guidance:
Break down the onboarding process into clear, concise steps. Make it easy for users to follow along and understand each stage. Use screen recordings or animations to visually demonstrate the steps.
Visual Cues:
Guide users through the interface by using visual cues like arrows, highlights, and zoom-ins. Draw attention to key features and functionalities. This helps users navigate the platform with ease and avoid confusion.
Interactive Elements:
Consider incorporating interactive elements like clickable buttons or menus within the video. This allows users to explore the platform at their own pace and learn in a more hands-on way.
Clear Call to Action:
End the video with a clear call to action, encouraging users to take the next step in their onboarding journey. This could be creating their profile, exploring a specific feature, or joining a community forum.
Accessibility:
Ensure the video is accessible to all users, including those with disabilities. Provide captions and transcripts to make the content understandable for everyone. Consider offering the video in multiple languages if your audience is diverse.
Platform Guide Video Strategies
Platform guide videos can be categorized based on their purpose and target audience. Understanding these different types helps you create videos that effectively address specific user needs.
Onboarding Videos
These videos are designed to welcome new users and guide them through the initial setup process. They cover the basics of account creation, profile customization, and essential features.
Tutorial Videos
These videos provide step-by-step instructions on how to use specific features or functionalities. They are ideal for demonstrating complex processes or addressing common user questions.
Demo Videos
These videos showcase the platform's capabilities and features in a live demonstration. They are great for highlighting the platform's value proposition and generating excitement among potential users.
Explainer Videos
These videos simplify complex concepts or features in a clear and concise way. They use visuals and metaphors to make technical information more accessible to a wider audience.
How-to Videos
These videos provide practical guidance on how to accomplish specific tasks using the platform. They are often shorter and focused on solving a particular user problem.
Feature Guide Videos
These videos delve deeper into specific features, highlighting their benefits and functionalities. They are useful for educating users about advanced features they might not be aware of.
Benefit Guide Videos
These videos focus on how the platform can solve user problems and address their needs. They emphasize the value proposition and the positive outcomes users can expect.
Empower Your Users with Video Support
Platform guide videos can be a valuable asset for customer support, empowering users to find answers and resolve issues independently. This leads to improved customer satisfaction and reduced support costs.
Reduce Repetitive Inquiries: Create videos that address frequently asked questions. By providing readily available answers, you can significantly reduce the volume of support tickets and calls. For example, a video explaining how to reset a password can eliminate numerous inquiries on this topic.
Provide Self-Service Options: Offer videos as a self-service option within your knowledge base or help center. This allows customers to find solutions on their own, reducing their reliance on contacting support.
Improve Customer Satisfaction: Clear and concise video instructions can lead to faster issue resolution and increased customer satisfaction. Users appreciate the convenience and efficiency of self-service options.
Reduce Support Costs: By empowering customers to resolve issues independently, you can reduce the workload on your support team. This can lead to significant cost savings in terms of staffing and training.
Increase Customer Knowledge: Videos can educate customers about the platform's features and functionalities, leading to a deeper understanding and fewer user errors. This proactive approach can prevent many support requests from arising in the first place.
Target Audience Connection: Crafting Videos That Resonate
To create a platform guide video that truly resonates with your target audience, you need to understand their needs, preferences, and pain points.
Target Audience:
Clearly define your target audience.
Consider their demographics, industry, level of technical expertise, and goals.
Tailor the video's content, language, and tone to their specific needs and interests.
Customer Journey:
Understand where your target audience is in their customer journey.
Are they new users exploring the platform for the first time, or are they experienced users looking for advanced features?
Create videos that address their specific needs at each stage.
Pain Points:
Identify the common challenges and frustrations your target audience faces.
Address these pain points directly in the video, demonstrating how the platform can provide solutions and alleviate their concerns.
Value Proposition:
Clearly articulate the value proposition of your platform.
Explain how it can benefit your target audience and help them achieve their goals.
Focus on the positive outcomes and the problems your platform solves.
Visual Style:
Choose a visual style that aligns with your brand and resonates with your target audience.
Consider the use of colors, fonts, imagery, and animation style.
A consistent visual approach enhances brand recognition and creates a professional impression.
Language and Tone:
Use language and tone that are appropriate for your target audience and your brand's voice.
Avoid jargon or overly technical language if your audience is not familiar with it.
Maintain a consistent tone throughout the video, whether it's friendly, informative, or authoritative.
Boosting User Engagement with Video
Platform guide videos can play a crucial role in driving product adoption and reducing customer churn by providing users with the knowledge and confidence they need to succeed with your platform.
Onboarding: Create a compelling onboarding video that guides new users through the initial setup process. Make it easy for them to get started and experience the platform's value quickly. This can significantly improve user activation rates.
Feature Highlights: Showcase the platform's key features and benefits in dedicated videos. Highlight how these features can solve specific user problems and help them achieve their goals. This encourages users to explore the platform's full potential.
Use Cases: Demonstrate how the platform can be used in real-world scenarios. Provide practical examples and inspire users to apply the platform to their own situations. This helps them visualize the platform's value and see its relevance to their needs.
Customer Testimonials: Include testimonials from satisfied customers who have achieved success using the platform. This social proof builds trust and encourages new users to believe in the platform's ability to deliver results.
Support Resources: Promote your support resources within the videos. Provide links to FAQs, tutorials, and community forums where users can find additional help and guidance. This ensures users have access to ongoing support when they need it.
Measure Your Guide Video Success
Tracking the performance of your platform guide videos is essential to understand their effectiveness and identify areas for improvement.
Viewership: Monitor the number of views, watch time, and completion rate. This gives you insights into how many people are watching your videos and how engaged they are with the content. A high completion rate indicates that viewers find the video valuable and informative.
Engagement: Measure the number of likes, comments, shares, and other interactions. This indicates how viewers are responding to your video and whether it's sparking interest and discussion.
Conversion: Track the number of users who take a desired action after watching the video, such as signing up for a free trial or making a purchase. This helps you measure the video's impact on your business goals.
Customer Support Tickets: Monitor the number of support tickets related to topics covered in your videos. A decrease in tickets on these topics suggests that the videos are effectively addressing user questions and reducing the need for support.
Customer Churn: Track your customer churn rate to see if the videos are contributing to improved user retention. If churn rates decrease after implementing platform guide videos, it indicates that the videos are helping users succeed with the platform and reducing their likelihood of leaving.
Visually Captivating Platform Guides
Creating a Visually Appealing and Engaging Platform Guide Video
A visually appealing and engaging platform guide video can Capture Attention and keep viewers interested throughout its duration. Here are some key elements to consider:
High-Quality Visuals
Use high-resolution images, videos, and animations to create a professional and polished look.
Avoid blurry or pixelated visuals, as they can detract from the viewing experience.
Compelling Storytelling
Craft a narrative that engages viewers and keeps them interested.
Introduce a problem, present your platform as the solution, and showcase the positive outcomes users can achieve.
Visual Hierarchy
Use visual elements like color, typography, and layout to guide viewers' attention and highlight key information.
Use contrasting colors to draw attention to important elements and ensure your text is easy to read.
Motion Graphics
Incorporate motion graphics to add visual interest and make the video more dynamic.
Use animations to illustrate concepts, highlight features, and guide viewers through the platform's interface.
Music and Sound Effects
Use music and sound effects to create a mood and enhance the overall experience.
Choose music that complements the video's tone and message.
Use sound effects sparingly to highlight key actions or transitions.
Branding
Maintain consistency with your brand's visual identity.
Use your brand's colors, fonts, and logos throughout the video.
This reinforces brand recognition and creates a cohesive viewing experience.
Platform Videos: Solving Customer Frustrations
Platform guide videos can be a powerful tool for addressing customer pain points and improving the overall customer experience by providing targeted solutions and support.
Identify Common Pain Points:
Conduct thorough research to understand the common challenges and frustrations your users face when using your platform.
Analyze customer feedback, support tickets, and user forums to identify recurring issues.
Provide Solutions:
Create videos that directly address these pain points.
Demonstrate how your platform can help users overcome challenges and achieve their desired outcomes.
Show empathy and understanding for their frustrations.
Empathy and Understanding:
Use language that acknowledges user pain points and demonstrates that you understand their struggles.
For example, you could say, We know that setting up your account can be confusing, so we've created this video to guide you through the process step-by-step.
Clear and Concise Instructions:
Provide clear and concise instructions on how to use the platform to address specific pain points.
Use screen recordings or animations to visually demonstrate the steps involved.
Support Resources:
Promote your support resources within the videos.
Provide links to FAQs, tutorials, and community forums where users can find additional help and guidance.
This ensures users have access to ongoing support when they need it.
Onboarding Videos: Your New User's Secret Weapon
Onboarding videos can significantly enhance the new user experience and drive product adoption. They offer several key benefits:
Improved User Experience:onboarding videos provide a clear and concise introduction to the platform, making it easier for new users to understand its functionalities and get started quickly. This reduces the learning curve and improves the overall user experience.
Increased Engagement: Videos are inherently more engaging than text-based tutorials. They capture attention and keep users interested throughout the onboarding process, leading to better knowledge retention and a more positive first impression.
Reduced Support Costs: By empowering users to learn the platform independently through videos, you can reduce the volume of support requests. This frees up your support team to focus on more complex issues and leads to cost savings.
Faster Adoption: Onboarding videos guide users through the initial setup process and key features, enabling them to start using the platform effectively in a shorter amount of time. This accelerates the adoption process and helps users realize the platform's value sooner.
Increased Retention: A positive onboarding experience can significantly impact user retention. When users feel confident and comfortable using the platform from the start, they are more likely to stay engaged and continue using it long-term.
How platform guide video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., account creation, feature exploration). 7.Brand Alignment Determining video alignment with brand message, identity, and platform integration. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
