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30 Platform Guide Videos That Simplify Onboarding And Boost User Adoption

Orko Roy
Last updated
Jul. 06, 2025

Unlock the potential of video onboarding to transform user experiences! Discover how businesses are leveraging engaging video tutorials to simplify user adoption and accelerate time-to-value. These videos break down intricate processes into clear, manageable steps, minimizing user frustration and maximizing product engagement. Witness how these accessible and effective tools can significantly enhance user satisfaction and feature utilization.

Video's role in modern marketing:

79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
50% of the time users spend on Facebook is spent watching videos.
Mobile video ads are estimated to make up 50% of YouTube's ad revenue.

Elevate your onboarding strategy with the effectiveness of video. These 30 platform guide videos convert complex procedures into easily digestible visual walkthroughs, leading to quicker user understanding and a notable decrease in support inquiries. Explore this collection designed to streamline onboarding, shorten training durations, and empower users to rapidly become proficient product users. Start exploring these videos and revolutionize your onboarding approach today!

Platform Guide Video Examples

1. Zoho Desk

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Duration : 1 minute and 0 seconds

Customer support gains a powerful co-pilot with Zoho Desk, demonstrating seamless generative AI integration powered by ChatGPT. This intelligent layer offers critical assistance directly within agent workflows, instantly deciphering ticket intent and summarizing complex requests for immediate insight.

Crafting perfect responses is now effortless as AI suggests tailored replies, significantly reducing response time. This innovative approach, clearly shown in this SaaS tutorial video, highlights how advanced intelligence integrates for real gains in communication quality.

It inspires confidence in transforming efficiency and handling customer inquiries more insightfully, setting a new standard for support platforms.

What We Can Learn

Break down intricate biological steps with clear animation for enhanced comprehension.


2. Frontline Central Product demonstration

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Duration : 1 minute and 10 seconds

Transforming the administrative heartbeat of a school district, this video unveils a clear path to digital efficiency. It immediately resonates by highlighting the pervasive burden of managing countless forms and employee tasks manually, introducing Frontline Central as the comprehensive solution for this core challenge.

Through a simple, relatable new hire scenario, the video provides a compelling product demonstration. It shows how administrators can effortlessly send, track, and manage employee documentation digitally, enabling them to focus on supporting the people who make the district run.

What We Can Learn

Creating a single data source saves teams over 30 percent time for engaging customers.


3. VMware Software tutorial video

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Duration : 1 minute and 11 seconds

In an era defined by static, underutilized hardware, a profound technical challenge existed. An elegant abstraction emerged: software creating multiple machines atop one physical unit, brilliantly reimagining server potential. This foundational innovation, pioneered by VMware, reshaped IT forever.

This shift delivered immense efficiency, drastically cutting data center footprints and power needs. It's a solution whose global impact includes avoiding significant carbon emissions, demonstrating technology as a force for good. The video explains this transformative concept with a clarity that surpasses a typical software tutorial video.

What We Can Learn

Visualize intricate technical systems to increase viewer retention ninety five percent effectively.


4. Triblio Step-by-step guide video

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Duration : 1 minute and 12 seconds

Amidst the noise of scattered sales tools, finding sharp focus and clear direction is paramount. Triblio Sales Acceleration Module cuts through complexity, presenting a unified, intelligent dashboard designed for sales teams.

It brings together crucial insights like high-intent signals, top-engaged contacts, and timely outreach topics, integrating seamlessly into existing workflows. Highlighting key actions, this engaging video serves as a step-by-step guide video to accelerating your sales pipeline and mastering your territory.

This concise demonstration showcases how clarity and direct action can elevate performance, making it an inspiring blueprint for compelling video communication about complex software solutions.

What We Can Learn

Visualizing actions at 10 specific facilities clearly demonstrates tangible commitment across priority locations.


5. Syncsort Interface navigation video

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Duration : 1 minute and 19 seconds

Mastering the intricate landscape of data complexity finds its visual guide in this Syncsort portrayal. It champions effortless data handling and quality, showcasing seamless integration and reliability across environments including the cloud, promising relief from typical data headaches. Through visuals akin to an interface navigation video, it powerfully illustrates how critical information becomes available anytime, anywhere.

This approach uniquely conveys a simplified path for organizations navigating modernization, addressing challenges from governance to planning with surprising ease. I find the clear visual representation of data movement and cleansing particularly compelling, offering a glimpse into a refined user experience and inspiring others to visualize data flows with greater clarity and purpose in their own projects.

What We Can Learn

Visualize complex system integration through dynamic graphic explainers like the knowledge graph.


6. Kelio Step-by-step guide video

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Duration : 1 minute and 19 seconds

Navigating the accelerating evolution of work environments demands a proven partner. Kelio, forged through thirty-five years expertly digitalizing organisations amidst constant change, provides that deep foundation.

Their expansive global reach, serving millions across diverse sectors daily, showcases a powerful capacity to support organisations large and small. This dynamic video effectively conveys their integrated workforce solutions, spanning planning to access control, indicating comprehensive resources are available, including a step-by-step guide video.

It compellingly articulates Kelio's commitment not merely as a provider, but as a vital force confidently guiding businesses into the future landscape of work.

What We Can Learn

Visualize complex system interactions and data flow clearly through animation revealing system health insights.


7. Contlo User interface tutorial video

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Duration : 1 minute and 19 seconds

Managing all your marketing can feel overwhelming, spread thin across multiple channels and complex tools. Contlo steps forward with an AI marketing assistant offering a compelling solution: simply conversing to command your strategy. This novel, chat-based user interface eliminates the need to navigate cluttered menus.

Through this user interface tutorial video, viewers see how effortless it becomes to generate segments, craft campaigns, create stunning visuals, and gain performance insights instantly, just by typing requests. It truly feels like having a marketing expert available around the clock, transforming daunting tasks into quick conversations and inspiring confidence in streamlined operations.

What We Can Learn

Visualize customer feedback importance and performance to prioritize actions, improving metrics like NPS 73.


8. DAT One Software tutorial video

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Duration : 1 minute and 24 seconds

Life on the open road presents constant logistical challenges for professional drivers. DAT One steps up as an indispensable mobile partner, integrating crucial resources into one platform. This software tutorial video effectively showcases the app's dynamic interactive map, revealing a wealth of location-specific data essential for efficient and informed travel decisions, right at your fingertips.

The application becomes a vital navigator, clearly displaying truck restrictions to preemptively avoid costly detours. It instantly locates necessary services like competitive fuel stops with real-time pricing, available parking areas for mandated rests, and nearby repair centers, ensuring drivers can manage unexpected situations swiftly. This comprehensive, centralized source significantly streamlines operations.

What We Can Learn

Break down intimidating technical assemblies into easily digestible visual steps for your audience.


9. Achievers Workflow demonstration video

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Duration : 1 minute and 31 seconds

Belonging fuels success for today's thriving workplaces, driving peak engagement and significant productivity gains. The Achievers Employee Experience Platform ignites authentic connections, fundamentally transforming company culture. It vividly illustrates uniting colleagues around shared values and organizational purpose, showcasing the profound human impact of a connected workforce.

This clear workflow demonstration video reveals an empowering environment with integrated features enabling seamless peer recognition and dynamic employee networks. The clear animation visually

What We Can Learn

Break down intricate processes into steps viewers retain ninety percent of information through video guidance.


10. Brightly Technical guide video

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Duration : 1 minute and 32 seconds

Navigating the intricate landscape of physical asset operations demands a system that brings order and efficiency. Asset Essentials emerges as a potent cloud-based solution, designed explicitly to empower a diverse range of operations professionals. Its core promise is clear: significantly reduce costs and elevate productivity through a unified, central hub.

The video compellingly illustrates this power, showcasing capabilities from streamlined work order creation and mobile task completion to detailed asset history and data-driven insights. Effectively serving as a technical guide video, it demonstrates how centralizing these functions enables smarter decisions, extends asset lifespans, and offers an inspiring vision for optimizing operational workflows.

What We Can Learn

Visualize complex, hidden operational flows as interconnected systems for clarity and understanding.


11. Chemishield Feature tutorial video

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Duration : 1 minute and 34 seconds

Precision is paramount when managing diverse waste streams. Chemishield delivers a sophisticated yet intuitive platform safeguarding against incorrect disposal through clear guidance and instant feedback, turning complex sorting into a reliable process free from human error.

The platform's depth is revealed through features like custom waste libraries and comprehensive analytics, visible in this feature tutorial video. It transforms disposal data into actionable intelligence, allowing identification of inefficiencies and proactive management. This fosters a safer, compliant, and environmentally conscious facility, offering invaluable peace of mind.

What We Can Learn

Visualize complex system data integration clearly simplifying management understanding.


12. Chainlink Product walkthrough video


Duration : 1 minute and 41 seconds

Smart contracts hold immense promise for redefining global agreements, yet they remain isolated from vital real-world information. The challenge of securely feeding external data to these trustless systems is a fundamental hurdle this video effectively brings to light through compelling visual metaphors.

The core of Chainlink's offering is revealed as a decentralized oracle network, expertly demonstrated in this product walkthrough video. It shows how aggregating and validating diverse, high-quality data streams ensures smart contracts operate reliably, highlighting the network's unique value in securely bridging the real world to any blockchain.

What We Can Learn

Break down intricate functionalities into simple visual steps making complex software easily understandable.


13. Map Maker Feature demo video

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Duration : 1 minute and 43 seconds

Unlocking the potential for branded, highly functional maps is the clear promise of Map Maker. This feature demo video immediately showcases the ease of starting with diverse templates optimized for different needs, followed by simple color adjustments to reflect any desired aesthetic across broad areas.

The tool goes further, offering granular control over map features and layers for advanced customization. It demonstrates sophisticated styling possibilities tied to zoom levels and data properties, essential for applications requiring precise visual hierarchy or data overlays. Online style storage and direct integration capabilities underline its utility for developers creating unique map experiences.

What We Can Learn

Break down intricate physical assembly steps visually to boost viewer confidence and understanding.


14. DoorDash Interface navigation video

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Duration : 1 minute and 4 seconds

Igniting growth and optimizing operations becomes tangible through the DoorDash Commerce Platform video. It masterfully presents an a la carte selection of services, from flexible delivery fulfillment to integrated online and tableside ordering, demonstrating a comprehensive, customizable approach for diverse business needs.

The striking aspect is the emphasis on concrete benefits like increasing orders and reducing costs, empowering businesses in today's competitive landscape. While this is a high-level interface navigation video, its rapid visual showcase effectively communicates the platform's power and versatility, offering a compelling model for illustrating value in short format video communication.

What We Can Learn

Break down intricate system processes step by step building clarity and trust with your audience effectively.


15. ADVARRA Feature demo video

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Duration : 1 minute and 54 seconds

Navigating the complexities of clinical trials becomes clearer with a central hub. Clinical Conductor suite provides that vision, offering a comprehensive, integrated platform managing studies end-to-end from initial setup through reporting at both enterprise and individual site levels, tackling the challenge head-on.

This feature demo video excels at illustrating how incorporating solutions like eSource enhances data quality and compliance, or how eConsent fosters a participant-friendly electronic process. Visuals translate complex workflows into understandable steps, showing how integrated communication and payment tools boost recruitment and retention for researchers and participants alike.

What We Can Learn

Visualize complex system data clearly showing performance and readiness.


16. Bridge LCS SaaS tutorial video

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Duration : 1 minute and 8 seconds

Picture the global movement of goods, a complex web of operations demanding precision. This challenge is compellingly set up, illustrating the common struggle against scattered software tools that only manage pieces of the puzzle. It creates a strong case for needing something more unified and capable.

This saas tutorial video then unveils Bridge LCS, presenting it not just as software, but as a central command center for the entire logistics business. From tracking containers to handling finance and HR, the video orchestrates a vision of seamless integration, promising clarity, control, and a distinct competitive edge derived from unifying disparate tasks into one powerful platform.

What We Can Learn

Visualize complex relationships clearly to reveal hidden opportunities in a changing world.


17. Flowserve User adoption video

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Duration : 2 minutes and 13 seconds

Moving beyond constant reactive fixes, Flowserve introduces RedRaven, a predictive system transforming industrial plant maintenance. This advanced IoT technology delivers data-driven insights directly to operators, revealing valve performance trends proactively. Spotting anomalies before they escalate drastically reduces equipment failures, unexpected shutdowns, and costly repairs.

Crucial for widespread deployment across diverse operations, RedRaven offers flexible connectivity compatible with existing digital positioners and control systems. Presenting these clear value propositions ensures this acts as a compelling user adoption video, empowering teams globally for improved efficiency and sustainability.

What We Can Learn

Visualize cooling airflow demonstrably improving processing performance by 38 percent.


18. Radar Payments Product walkthrough video

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Duration : 2 minutes and 21 seconds

Effortless connections power global commerce, beginning with a simple interaction. This compelling product walkthrough video illustrates how the underlying complexity of payments, represented visually by intricate systems and processes, is expertly managed beneath the surface, allowing clients to operate unburdened.

The demonstration highlights a versatile, one-stop service encompassing issuing, acquiring, and crucial value-added features like fraud prevention and compliance. This capability suite enables banks, PSPs, and fintechs to swiftly bring innovative offerings to market and focus intensely on cultivating a superior customer experience.

Serving a vast network of institutions across numerous countries, the platform's impressive daily transaction volume underscores its proven reliability. Radar Payments commitment to bank-grade security and continuous availability inspires confidence, positioning it as a trusted partner for future growth.

What We Can Learn

Visualize complex scientific processes step by step using clear compelling animation for understanding.


19. CIENCE Platform training video

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Duration : 2 minutes and 24 seconds

Unlocking highly relevant B2B connections just became more intelligent. Within the CIENCE GO platform, the GO Data feature allows for building audiences through nuanced filtering, detailing criteria from seniority to industry and company scale. Finding specific contacts and viewing comprehensive validated information, including professional details and contact points, is presented as seamless.

The true power emerges by pairing GO Data with GO Intent, which analyzes web activity to spotlight prospects showing active interest. This potent combination helps pinpoint in-market buyers, enabling prioritized, confident outreach. Understanding this dynamic capability is clearly conveyed in this useful platform training video, demonstrating a modern approach to lead generation.

What We Can Learn

Break down intricate systems using simple animated elements for enhanced viewer understanding.


20. Onfleet Platform guide video

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Duration : 2 minutes and 24 seconds

Navigating the incredible volume of daily deliveries presents significant challenges for businesses today. Onfleet steps in as the essential tool for mastering the last mile, transforming potential chaos into streamlined, efficient operations that keep pace with modern demands.

Beyond merely identifying pain points, this platform guide video excels at visually demonstrating how Onfleet empowers users across the delivery ecosystem. It clearly shows dispatchers optimizing routes, drivers using a top-rated app for seamless execution, and customers receiving timely, branded updates for a superior experience.

By showcasing integration capabilities and tools for managing everything from order creation to driver payment, the video effectively communicates a complete solution. It highlights the potential for significant gains in fuel savings, delivery capacity, and critical on-time performance, making it an inspiring example of how software can drive real business success.

What We Can Learn

Visualizing system intervention highlights effectiveness reducing fatigue events by up to 90 percent.


21. Oort Software explanation video

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Duration : 2 minutes and 46 seconds

Seeking secure, cost-effective data solutions? Oort presents a compelling vision. This outstanding software explanation video clarifies how Oort's global data cloud platform, built on a uniquely decentralized architecture, moves beyond conventional approaches, prioritizing privacy and efficiency from the ground up.

Its strength lies in intelligently tapping underutilized computing resources worldwide, translating directly into remarkable cost savings up to 60%. This innovative three-tier network redefines data security and provides a robust alternative to traditional providers, empowering users with greater control and strategic resource allocation.

What We Can Learn

Visualize complex workflows step by step, making platform adoption seem simple.


22. Dataiku Platform training video

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Duration : 2 minutes and 51 seconds

Unlocking deeper customer understanding is essential for fueling retail growth, and Dataiku provides a powerful solution for product recommendations. This capability is showcased by transforming transactional history into a visual blueprint of data flow, revealing hidden connections between customers and products. It simplifies the journey from raw input to actionable insights.

The system calculates item similarity and user affinity scores, effectively predicting which products resonate most with specific shoppers. Presenting these findings through intuitive dashboards turns complex analysis into strategic views for retailers. More than just a demonstration, the presentation feels like a concise platform training video, breaking down intricate steps into digestible visuals, inspiring better personalization efforts.

What We Can Learn

Visualize complex topics with clarity; video increases viewer comprehension by 74 percent.


23. ARTURIA Product demonstration

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Duration : 30 seconds

A kaleidoscope of sonic possibility unfolds, presenting Arturia's V Collection X as a key to creative liberation. This concise product demonstration highlights an astounding array of instruments. It conveys sheer volume and variety, hinting at achievable soundscapes for music makers seeking inspiration.

Beyond the impressive numbers, the collection's power lies in its rich tapestry of sound sources. Blending recreated classics with augmented designs, it provides tools to craft sounds limited only by imagination. This duality resonates, offering both historical depth and future-forward sonic potential.

For creators showcasing offerings, this video teaches a lesson. By swiftly revealing the breadth and depth, it inspires viewers to grasp the full creative toolkit unlocked. A concise visual showcase speaks volumes about possibility.

What We Can Learn

Visualizing smooth bore design improves cleaning efficiency reducing cycle time up to 50 percent.


24. ONVY Employee onboarding video

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Duration : 31 seconds

Navigating personal well-being requires understanding your unique rhythms. This visual narrative skillfully introduces ONVY as an intelligent companion, simplifying complex health data from tracking into actionable insights for body and mind. It beautifully demonstrates how passive monitoring blends with guided mindfulness and recovery sessions, offering clear direction for busy lives.

The clarity in translating scores like the balance score into a simple metric is a key strength. This effective demonstration serves as an inspiring blueprint for any employee onboarding video, showing how intuitive visuals and concise explanations empower users with essential information. It highlights how data-driven guidance fosters better daily choices.

What We Can Learn

Visualize complex system integration challenges clearly, showing your streamlined solution empowering users.


25. Prophix Employee onboarding video

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Duration : 31 seconds

Entering a space where financial planning transcends the everyday, this video sparks excitement with its vision for FP&A. It suggests a path to unlock bigger strategies and deeper insights, shifting focus towards strategic growth and greater possibilities.

The dynamic presentation effectively connects this potential to the Prophix One platform, positioning its integrated capabilities as the engine for transformation. This clarity in showing how a unified solution drives speed and power offers a valuable lesson in effective video communication, demonstrating how compellingly presenting complex tools, even like an employee onboarding video needs to, can truly inspire viewers.

What We Can Learn

Break down intricate steps using clear animation to empower your audience with knowledge.


26. Advanta Application tutorial video

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Duration : 35 seconds

Igniting a vision for future possibilities, this is a dynamic call to action for the leaders and innovators shaping tomorrow. It operates not as a simple application tutorial video but as a catalyst for progress, celebrating a shared mindset embracing change.

By showcasing diverse environments and emphasizing collective expertise, Advanta positions itself as a partner for unlocking unique potential in every challenge. It inspires creators to build narratives around collaboration and visionary outcomes, moving beyond factual data to emotional connection.

What We Can Learn

Visualize critical data points like fuel levels and working time for potent data driven operational insights.


27. Anchore Software explanation video

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Duration : 3 minutes and 18 seconds

Achieving clarity on software vulnerabilities and compliance across your entire development lifecycle is within reach. Complex software security concepts are made clear through the lively animated flow presented in this software explanation video, effectively conveying Anchore Enterprise's power in generating precise SBoMs from diverse sources.

What truly resonates is the automated inspection and policy enforcement. It constantly analyzes the landscape for risks like known vulnerabilities, acting as automated guardians that can gate releases. Actionable remediation suggestions are seamlessly integrated into developer tools and reporting, providing a single pane of glass and putting critical insights where developers work to maintain a secure and compliant posture.

What We Can Learn

Use simple engaging animation to demystify complex concepts building audience understanding easily.


28. Avigilon Platform guide video

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Duration : 45 seconds

Charting a course for the future of physical security, Avigilon reveals exciting developments set to redefine the landscape for partners and users. This unveiling showcases significant advancements.

Revealing powerful capabilities across the Avigilon Unity and Avigilon Alta suites, the video emphasizes seamlessly blending on-premise strength with cloud flexibility. It also introduces an all-new partner program designed to accelerate success.

Serving as a high-impact platform guide video, it details strategic benefits including improved rebates and expanded opportunities. For those seeking to align with a forward-thinking security leader, this is essential viewing ahead of ISC West.

What We Can Learn

Break down internal technical design through animation showing the compact nature of the solution.


29. Mina Feature tutorial video

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Duration : 46 seconds

In a world awash in digital complexity, Mina offers a compelling vision for verifiable data, promising a future built on trust. This isn't your typical feature tutorial video detailing every step; its brilliance is visually distilling complex zero-knowledge proof technology into a single, verifiable insight: "proof of everything."

The video's strength lies in visually translating this abstract verification into a tangible, reusable proof that can represent diverse categories from identity to assets. This approach, moving beyond simple features, effectively articulates Mina's core value ? simplifying complex verification into a portable point anyone can check.

This inspires confidence, showing how Mina enables an Internet of True Things built on verifiable reality, accessible on any device. The piece itself serves as powerful inspiration for communicating groundbreaking, collaborative digital infrastructure ideas effectively.

What We Can Learn

Highlight vast network power with specific numbers like 56 billion transactions processed yearly.


30. Workato Workflow demonstration video

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Duration : 49 seconds

Navigating complex data landscapes to build integrations can be daunting. Workato's visual showcase powerfully demonstrates how instantly searching locates needed fields across hundreds within the platform interface. This swift clarity enables users to feel in control and focus on logic.

Much like finding a specific tool in a packed toolbox, the video emphasizes selecting just what's needed, hiding the rest for a clean view. As a workflow demonstration video, it offers a strong lesson for showing a specific feature's direct, time-saving benefit visually, inspiring similar clear communication in other creation projects.

What We Can Learn

Visualize complex system integration and data layering for rapid comprehension.


FAQ

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How can we use this style of video to showcase our *platform's* core features effectively?

Effectively showcase core features by focusing on user benefits, using dynamic visuals and clear, concise explanations. Consider interactive elements for enhanced engagement.

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What are effective narrative structures *for platform tutorials*?

Effective tutorial narratives include: Problem-solution: Present a challenge and demonstrate the platform's solution. Chronological steps: Guide users through a process step by step. Guided explorations: Explore the platform based on common user tasks.

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How do we plan content to guide users through our *platform*?

Plan content by mapping user journeys and identifying key interactions. Structure the video logically to guide users seamlessly.

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What key elements make *platform guides* engaging and easy to follow?

Engaging platform guides utilize: Clear visuals: High-quality graphics and screen recordings. Concise explanations: Avoid jargon and technical terms. Friendly tone: Create a welcoming and approachable atmosphere. Intuitive navigation cues: Guide users through the platform effectively.

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How can we adapt existing brand assets *for platform walkthroughs*?

Adapt existing brand assets by incorporating logos, color palettes, and brand messaging into the walkthrough's visuals.

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What are best practices for a clear and concise *platform walkthrough* video?

Best practices include a clear, concise script, high-quality visuals, a focus on user benefits, and a strong call to action.

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What are the benefits of using *platform demonstration videos* for lead generation?

Demonstration videos generate leads by showcasing value, building trust, and encouraging trial or purchase.

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How do other companies in our industry use *platform guide videos*?

Companies use platform guide videos for onboarding, training, feature demonstrations, sales enablement, and support.

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What is effective content for a *platform demonstration* video?

Effective demonstration content includes a platform overview, key features, user benefits, use cases, and a compelling call to action.

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How can we address common user pain points *through platform tutorials*?

Address user pain points directly by showcasing how the platform solves specific challenges and improves workflows.

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What are essential pre-production steps for a successful *platform guide* video?

Essential pre-production steps: Define objectives and target audience. Develop a detailed script and storyboard. Establish visual style guidelines.

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How can we ensure the *platform guide* video is accessible to all potential users?

Ensure accessibility through captions, transcripts, keyboard navigation, and alternative audio descriptions.

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What is the best way to structure the video to keep viewers engaged from start to finish?

Structure for engagement: Compelling introduction: Hook viewers from the start. Step-by-step instructions: Clear and easy to follow. Concise conclusion: Summarize key takeaways and next steps.

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What are common mistakes to avoid when creating a *platform walkthrough* video?

Avoid common mistakes: Overly technical language. Cluttered visuals and poor audio quality. Lack of clear call to action.

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What visual styles work well for a *platform guide* video?

Effective visual styles: Clean and modern: Minimalist design and clear typography. Annotated screen recordings: Highlight key features and functionality. Animated explainers: Engage viewers with dynamic visuals. Typical turnaround time is 3-8 weeks, with pricing ranging from $1000-$6000 depending on complexity and length. Contact us for a personalized quote.



Measuring and Maximizing Your Platform Video ROI


Assessing the effectiveness of a Platform Guide Video begins with establishing clear goals from the outset. They aren't just visual aids; they are strategic assets designed to drive specific user behaviors and business outcomes. Understanding their impact means looking beyond simple view counts and delving into how viewers interact with the content and subsequently use the platform itself.

This involves tracking performance metrics directly tied to objectives. Are users completing the video? Do they proceed to key actions within the platform afterward? For onboarding videos, success might be measured by activation rates or time-to-first-value. For feature highlight videos, it could be adoption rates of that specific feature. Every interaction provides valuable data points.

Maximizing the return on investment means using this data for iterative optimization. Analyzing where users drop off in the video or struggle within the platform workflows highlighted can inform revisions to the video content and the platform experience itself. Gathering user feedback also provides qualitative insights to complement quantitative data.

  • Track completion rates and engagement signals like clicks on interactive elements.

  • Monitor activation rates and key actions performed by users who watched the video.

  • Measure changes in support tickets related to topics covered in the video.

  • Analyze conversion rates on associated landing pages or calls to action.


  • By connecting video consumption data with user activity within the platform, they uncover how these visual guides contribute to successful user journeys and overall platform adoption, ensuring their investment yields tangible results.


    Why Advids for Platform Guide Video?


    At Advids, we create compelling Platform Guide Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 270 of these projects have been specifically focused on crafting impactful Platform Guide Videos. Our commitment to excellence is reflected in our 109+ five-star Google reviews.

    Why Choose Advids for Your Platform Guide Video?

    Experience & Expertise: 12+ years of experience and a proven track record of success.
    Client Portfolio: Trusted by industry leaders, demonstrating our ability to deliver high-quality results.
    Client Satisfaction: A testament to our talent, creativity, and dedication to client satisfaction.

    Our Approach to Platform Guide Video Creation:

    Customized Solutions: Tailored Platform Guide Videos, including explainer videos, character animations, and more, designed to meet your specific needs and target audience.
    Creative Storytelling: Engaging narratives that captivate viewers and drive action.
    Cutting-Edge Technology: Utilizing industry-leading software and techniques for visually stunning and impactful videos.

    Partnering with Advids:

    Collaborative Process: Close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized.
    Strategic Communication: Clear and open communication to understand your needs, target audience, and brand identity.

    Ready to unlock the potential of Platform Guide Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform Guide Video?


    A platform guide video is a comprehensive and engaging visual resource that introduces users to a platform, its features, benefits, and use cases. It serves as a virtual tour, providing a clear understanding of the platform's capabilities and how it can be used to achieve specific goals. These videos are particularly valuable for onboarding new users , showcasing the platform's value proposition , and addressing common customer questions.

    Platform guide videos can be used in various contexts, such as:

    They can be integrated into marketing campaigns , website landing pages , email marketing, and social media to reach a wider audience and generate leads.


    What do top Platform Guide Videos have in common?


    Mastering platform guide videos requires focusing on user needs and showcasing solutions effectively.

    Ideal User Profile - Tailor the video to resonate with specific user segments. Best practice: Create user personas .

    • Compelling Script - Use strong verbs and benefit-oriented language. Best practice: Focus on user outcomes .
    • Intuitive User Journey - Structure the video to mirror the user's natural workflow. Best practice: Use on-screen prompts.
    • engaging story - Connect emotionally by showcasing relatable user experiences . Best practice: Use authentic testimonials .
    • Key Feature Showcasing - Highlight features that address key user needs and pain points. Best practice: Prioritize value.
    • Problem/Solution Approach - Clearly define the problem and demonstrate how the platform solves it. Best practice: Show, don't just tell.
    • real-world application - Use case studies and success stories to illustrate platform benefits. Best practice: Feature diverse users .
    • performance metrics - Use charts and graphs to visually represent key data points. Best practice: Focus on impactful results.
    • clear call to action - Make the next step clear, simple, and easy to take. Best practice: Use strong verbs.
    • Visual Demonstrations - Use high-quality screen recordings with clear, concise annotations. Best practice: Show, don't tell.


    What makes Platform Guide Video effective?


    Platform guide videos that resonate with users begin with a deep understanding of user personas and their pain points. They showcase essential workflows , not just a list of features . These videos highlight high-impact features, such as real-time collaboration and data visualization, and emphasize quantifiable outcomes, like increased efficiency and data-driven decisions .

    The most effective videos use strategic visuals, focused animations , and a logical flow to maintain engagement . They communicate in plain language , avoiding technical jargon and internal acronyms . Real-world examples of platform adoption and customer testimonials add credibility. specific calls to action , such as booking a demo or starting a free trial, are essential for driving user engagement.

    These videos are designed for ease of use, with intuitive navigation and a streamlined interface. data-driven testing and iterative optimization are crucial for ensuring clarity and effectiveness. These elements, when combined, guide users through the onboarding process, driving product adoption and maximizing platform value .


    How long should your Platform Guide Video be?


    Optimize platform guide video length for maximum impact by aligning video type , content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What platform features need showcasing?
    • Which audience segment is the video for?
    • What user journey stage does it target?
    • Does the video need animation or live action?
    • How many steps are in the user flow?
    • What is the desired call to action?
    • Which video style best suits the message?

    Platform guide video length guide

    Platform Guide TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly communicates platform value proposition using concise visuals and narration, potentially incorporating animation for complex concepts.Awareness
    Tutorial Video1-2 minutesGuides users through key platform features with screen recordings and clear instructions, focusing on practical application.Consideration
    Walkthrough Video90 seconds - 1.5 minutesDemonstrates a complete user journey, showcasing seamless transitions between features using a live-action or screen recording style.Consideration
    Product Demo1-2 minutesHighlights key features and benefits through a dynamic presentation, potentially using kinetic typography to emphasize key points.Conversion
    Quick Start Guide30-60 secondsProvides a concise overview of essential setup and initial usage, using a screen recording or animated screencast for quick comprehension.Activation


    How to create Platform Guide Videos?


    Crafting effective platform guide videos requires a strategic approach. Mastering the pre-production and production phases is key to creating engaging and informative tutorials that resonate with your target audience.

    * Audience Definition - Understanding user tech skills allows for appropriately paced tutorials and clear explanations.

    • Feature Selection - Focusing on essential features ensures a concise and impactful video, avoiding overwhelming users.
    • Narrative Structure - A logical narrative improves comprehension and user retention of information.
    • Storyboard Creation - Visual planning ensures a cohesive and engaging video flow, minimizing confusion.
    • scriptwriting - Clear, concise language and a conversational tone enhance user understanding and engagement.
    • Visual Style Choice - A consistent visual style reinforces branding and creates a professional, trustworthy image.
    • Video Recording/Animation - Choosing the right recording method ensures clarity and visual appeal, enhancing user experience.
    • Video Editing/Refinement - Smooth transitions and concise editing improve viewer engagement and comprehension.
    • Platform Optimization - Optimizing for different platforms ensures maximum visibility and accessibility for a wider audience.


    How to Target Your Audience with Platform Video Content


    Creating platform guide videos that truly connect with your audience requires a strategic approach. Let's explore how we can tailor our video content to resonate with our target users. We'll delve into actionable strategies to ensure our videos effectively engage and inform.

    Think about your ideal user. Are they tech-savvy professionals seeking advanced features, or beginners needing a simple walkthrough? Understanding their technical skills allows us to create appropriately paced tutorials. For B2B platform video examples, focus on showcasing ROI. Similarly, consider using platform video examples animation to explain complex technical concepts.

    Let's look at some key strategies:

    • Craft a compelling narrative: Use strong verbs and focus on user outcomes. Instead of simply listing features, show how they solve real-world problems. Application Showcase Videos are perfect for this.
    • Show, don't just tell: Use high-quality screen recordings with clear annotations . Visual demonstrations make learning easier and more engaging.
    • Keep it concise: Respect your audience's time. Choose the appropriate video length based on the content and platform. Shorter videos are ideal for quick tips, while longer videos suit in-depth tutorials.
    • Optimize for different platforms: Ensure your videos are accessible across various platforms by considering aspect ratios and video formats.

    By focusing on these strategies, we can create platform guide videos that effectively engage our target audience and drive meaningful results.


    The Process of Creating a Platform Guide Video from Start to Finish


    Let's walk through the process of creating a platform guide video, from initial concept to final polish. Imagine this as your roadmap to video success, guiding you through each crucial step. We'll build upon the foundation we've already established, diving deeper into the practical aspects of video production.

    Think of your video as a story. Every story needs a beginning, middle, and end. Our journey starts with understanding our audience and ends with analyzing the video's performance. Along the way, we'll craft a compelling narrative, capture stunning visuals, and optimize for maximum impact. For dynamic and engaging visuals, consider incorporating platform video examples motion graphics, especially when explaining complex concepts.

    Now, let's break down the key stages of this creative process:

    • Pre-Production Powerhouse: Begin by defining your target audience and their needs. What problems are they facing, and how can your platform help? This is where we lay the groundwork for a video that truly resonates. Establish clear objectives for your video. Are you aiming to increase brand awareness, drive conversions, or educate users? Next, prioritize the key platform features you want to showcase. Remember, less is often more. A concise video focusing on essential features is more effective than an overwhelming one. Finally, develop a compelling narrative. Think of your video as a mini-movie, with a beginning, middle, and end. This is where you'll craft a story that captures attention and keeps viewers engaged.
    • Production Prowess: Now it's time to bring your vision to life. Start by writing a clear and concise script. Use strong verbs, a conversational tone, and focus on user benefits. Then, create a storyboard to visualize the video's flow and plan key scenes. This helps ensure a cohesive and engaging final product. Next, establish a visual style guide to maintain consistent branding and visual appeal. This creates a professional and trustworthy image. Choose the right video format, whether it's live-action, animation, or screen recording. If your goal is to introduce your platform's core features and benefits, creating platform overview videos is an excellent starting point. Finally, invest in professional recording equipment to capture high-quality video and audio.
    • post-production polish : Once you have your raw footage, it's time to refine and polish. Begin by editing your video, ensuring smooth transitions and concise storytelling. Add music and optimize pacing for maximum impact. Then, incorporate a clear call to action, guiding viewers on what to do next. Optimize your video for different platforms, considering aspect ratios and video lengths. Gather feedback from your target audience and make necessary revisions. When planning your distribution strategy, explore marketing platform video examples for inspiration on how other companies effectively share their content. Finally, track key metrics to measure the video's success and identify areas for improvement.

    By following these steps, we can create platform guide videos that not only inform but also inspire. Remember, the goal is to connect with your audience, showcase your platform's value, and ultimately drive meaningful results.


    Choosing the Right Animation Style for Your Platform Video


    Choosing the right animation style is crucial for making our platform guide videos truly shine. Let's explore how we can use animation to captivate our audience and effectively communicate our message. Think about what resonates with your target users and aligns with your brand's personality. Are we aiming for a playful vibe or a sophisticated look?

    Are we working with a limited budget or ready to invest in high-end animation? Considering these factors will help us make informed decisions. Remember, the goal is to create a video that's both visually appealing and informative. Need some inspiration? Check out these software platform explainer video examples to spark your creativity.

    • Match style to audience: A cartoonish style might work wonders for a younger audience, while a sleek, modern aesthetic resonates better with professionals.
    • Reflect your brand: Animation should reinforce your brand's visual identity. Consistency is key!
    • Consider complexity: Simple animations suit straightforward platforms. For complex platforms, explore 3D or motion graphics. High-quality platform video examples often use these techniques.
    • Explore techniques: From 2D to whiteboard animation, each technique offers unique advantages. software explainer videos and Business Application Videos showcase the versatility of animation.

    By carefully considering these factors, we can choose an animation style that enhances our message and creates a memorable viewing experience for our audience. Let's make our platform guide videos truly stand out!


    Crafting a Compelling Call to Action for Platform Videos


    Let's talk about calls to action – that crucial moment where we encourage viewers to take the next step. A compelling CTA can transform a passive viewer into an engaged user, so let's explore how we can make ours truly irresistible. Think of your video as a journey, and the CTA is the destination. We want to make that destination clear, enticing, and easy to reach.

    For instance, imagine we're creating a product demo video. Our goal might be to drive trial sign-ups. A strong CTA could be "Start your free trial today and experience the power of [platform name] firsthand." This is much more effective than a generic "Learn more." Similarly, in enterprise platform video examples, we often see CTAs focused on scheduling a demo or contacting sales.

    • Use action verbs: Words like "discover," "explore," and "unlock" inspire action.
    • Highlight benefits: Focus on what the user gains, not just what they should do. Professional platform video examples often showcase the value proposition within the CTA itself.
    • Create urgency: Limited-time offers or exclusive bonuses can motivate immediate action. Think about how effective Solution Videos use this tactic to drive conversions.
    • Keep it concise: Respect your audience's time. A short, punchy CTA is more effective than a lengthy explanation.

    By following these tips, we can create CTAs that not only inform but also inspire. A well-crafted call to action is the key to maximizing the impact of our platform guide videos and achieving our desired results.


    Using Data Visualization Effectively in Platform Videos


    Let's dive into data visualization—a powerful tool for transforming platform videos from informative to truly insightful. Think of data as the backbone of your message, and visuals as the engaging storytellers. Effective data visualization clarifies complex information, boosting user understanding and engagement. Imagine showcasing key performance indicators in a sales platform video example, instantly demonstrating value to potential clients.

    Data visualization isn't just about pretty charts; it's about communicating effectively. Consider platform video examples screen recording: clear, concise visuals enhance the learning experience. By strategically presenting data, we can guide viewers through key insights and leave a lasting impression.

    • Choose the right chart : Different data calls for different charts. Line graphs illustrate trends over time, while bar charts compare values across categories. For instance, feature highlight videos often use animated bar charts to showcase key product features and their corresponding benefits.
    • keep it simple : Avoid overwhelming viewers with excessive data or complex visuals. Focus on the most relevant information and present it in a clean, easy-to-digest format.
    • tell a story : Data shouldn't just sit there; it should tell a story. Connect data points to user benefits, demonstrating how your platform solves real-world problems.
    • highlight key insights : Use visual cues like color, size, and animation to draw attention to important data points. Think of it like a roadmap, guiding viewers through the information.

    By following these tips, we can transform data into a compelling narrative, making our platform videos more engaging, informative, and ultimately, more effective.


    How platform guide video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness .
    6.Call to Action Examining call to action strength , clarity, and relevance to platform-specific actions (e.g., account creation, feature exploration).
    7. brand alignment Determining video alignment with brand message, identity, and platform integration.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers , and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. product demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product tour video examples 2024, n=12500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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