Imagine a world where your software effortlessly guides users, leaving them feeling delighted and empowered. What if onboarding wasn't a hurdle, but a captivating experience? I am thrilled to share what we've learned about the incredible impact of software onboarding videos. Today, in this article, we'll explore how these videos can transform user engagement, and our research shows some truly remarkable results. What we've discovered will reshape your understanding of user onboarding.
Let's explore 30 inspiring examples of software onboarding videos that demonstrate the power of visual communication. These videos aren't just helpful; they're game-changers, and the statistics we'll uncover will prove it. Prepare to be inspired.
70% of consumers say that they have shared a brand's video on social media.
54% of consumers would rather watch a video than read a text description to learn about a product.
An estimated 1.6 billion people use short-form videos to communicate.
These stats reveal a powerful truth: people crave visual, engaging content, and video delivers. Software onboarding videos offer a dynamic way to connect with users, simplify complex features, and build excitement around your product. Today, we're diving into over 30 Inspiring Software Onboarding Video examples that instantly caught our eye and sparked our interest
Capillary helps brands create personalized customer engagement experiences, using marketing campaigns. The video is designed to demonstrate the capabilities of Campaign Manager, highlighting its ability to target, engage, and convert customers at scale.
Video Design - The video adopts a clean and minimalist design style, showcasing the software through animated illustrations and sleek graphics. It effectively utilizes bright, modern colors that reflect a contemporary brand identity, simple transitions, such as the smooth panning across the software's interface, enhance the visual flow and maintain viewer engagement.
The video's visual style clearly communicates the effectiveness of Campaign Manager. It highlights how personalized messaging, micro-targeting, and multi-channel engagement can deliver impressive results. The tone of the video is upbeat and optimistic, emphasizing the value of personalized customer experiences and the potential for success using Capillary.
The dynamic opening sequence immediately grabs attention, showcasing the problem of disparate spreadsheets in biotech R&D. We love how Benchling clearly positions its R&D Cloud as the solution, offering a glimpse into a streamlined, collaborative future. The smooth transitions and intuitive UI design build confidence in the platform's usability.
This Software Onboarding Video smartly weaves together key features, from data entry to insightful visualizations. The video underscores the power of integrated data, enabling scientists to connect experiments, track samples, and analyze results all within Benchling. It's a compelling showcase of how the platform unlocks biotech innovation by connecting data, processes, people, and insights in one secure system.
What We Can Learn
Clearly demonstrate how your software solves a specific problem, driving conversions.
LightForce helps companies connect products to the internet, making them accessible from anywhere in the world. This video tackles the challenges companies face when trying to manage global connectivity and presents the solution LightForce offers.
Video Design - The video utilizes a minimalist design style, featuring clean, simple graphics, bright colors, and playful animations. It's an Onboarding Software Guide Video, guiding the viewer through the different challenges and solutions presented. A graphic of a world map is used throughout the video, symbolizing global connectivity, and emphasizes the company's focus on providing seamless access to all of its features and products.
The visual design of the video, coupled with its concise and engaging narrative, effectively communicates the company's objective of providing a solution to global connectivity issues. The playful animations and bright colors create a lighthearted and positive tone, while the simple graphics make the information presented easy to understand.
Redis is a high-performance in-memory data store used for real-time applications. The video is designed to showcase Redis Enterprise Cloud on Google Cloud, and its ability to enable real-time applications with high performance and scalability.
Video Design - The video features Onboarding Video for Software style that focuses on showcasing the functionality of the product. It utilizes simple and clean graphics to highlight the features of the product, such as the cloud, global replication and data access across regions. The video utilizes a minimalist color palette with a focus on light blue and white.
The visual design of the video successfully communicates its objective by using an engaging narrative, simple graphics, and clear visuals to highlight the benefits of Redis Enterprise Cloud on Google Cloud. The overall tone of the video is professional and informative, highlighting the ease of use and scalability of the product.
Strata is a company specializing in cloud security solutions. This video is designed to showcase a new flexible consumption model that enables rapid deployment of security solutions.
Video Design - The video starts with a simple, graphic depiction of a cloud, servers, data, and firewalls. A mouse pointer hovers on these elements, revealing a visual representation of purchase license. The simple, clear graphics and the use of a mouse pointer highlight the key functionalities, helping viewers understand how to purchase and implement solutions.
This Software UI Onboarding Video is designed to attract businesses seeking more agile security solutions. The use of a mouse pointer and clear visuals communicate the ease of use of the cloud security solution. The animation and graphics ensure the video maintains a tone of professionalism and confidence, showcasing the solution's power and effectiveness.
Mezmo is a platform that makes observability data consumable. This video is designed to introduce the platform and highlight its benefits.
Video Design - Geometric shapes, colors, and animations are used to convey the movement of data. Black, white, and bright colors make the video visually engaging, while abstract shapes, lines, and circles show how Mezmo breaks data free.
The geometric shapes and abstract patterns demonstrate how Mezmo streamlines data flow, with clear visuals that explain how the product simplifies data management, and the ability to access real-time intelligence. The overall tone is modern and energetic, showing how Mezmo can help engineering teams achieve rapid productivity gains.
In this compelling software onboarding video, Cisco Meraki masterfully illustrates the increasing demand for cloud-based IT solutions. We all understand the struggles businesses face with rising device counts and shrinking budgets. The video's clean aesthetics and smooth animations make it a pleasure to watch.
The video presents Meraki as the answer, providing powerful solutions while streamlining operations and enhancing security. The clever use of growth charts and customer statistics builds confidence in Meraki's ability to boost partner success. The clear call to action and enticing partner program perks make this video a great example of effective marketing.
What We Can Learn
Present your software as a solution to common business problems, creating a strong connection.
Blue Yonder helps improve warehouse efficiency. This video introduces their new warehouse tasking software, which uses a powerful algorithm to orchestrate and optimize warehouse activities. The animated design of the cells gives the video a modern look. These animated cells and bold text effectively highlight the video content. The blue background, white text, and simple animation create a visual effect that is clean and inviting.
Software Onboarding Tutorial - The visual style communicates the effectiveness of the software by showcasing the various steps involved in the supply chain. The design uses clear and concise visuals that make it easy to understand the workflow and emphasize the benefits of using the software. The video uses a neutral tone that conveys the message in a straightforward manner.
The animation of the cell therapy supply chain steps highlights the importance of efficiency and quality control, which resonates with the target audience that relies on a complex and time-sensitive supply chain.
WalkMe is a Digital Adoption Platform that helps companies onboard and train their employees quickly and efficiently. This video is designed to showcase how WalkMe makes employee training easier and more effective.
Video Design - The video focuses on illustrating the concept of onboarding software, using a simple graphic design style. This clean animation uses bold colors, geometric shapes, and minimal text to create a visual Software onboarding video tutorial that is both informative and engaging.
The use of bright colors and simple animation makes the video feel fun and approachable, which helps to communicate the message that WalkMe can make employee training fun and easy. The video's focus on highlighting the key features of WalkMe and how it can help solve the problem of employee productivity and training, is communicated well with the use of visual cues that guide the viewer through the information. The video has a positive and upbeat tone, which creates a sense of optimism and encourages viewers to learn more about WalkMe.
Kion is a cloud enablement solution that helps organizations manage and govern their cloud activities. It simplifies cloud management and governance.
Video Design - The software platform onboarding video uses bright color icons, simple graphical elements, and a minimalist approach. Clean lines and straightforward visuals highlight the various components of Kion, emphasizing its ease of use. A clean white background with light pastel colors and gradients creates a visually appealing and user-friendly experience.
The video uses a conversational tone to explain the challenges faced by organizations in cloud management. Animation makes Kion appear user-friendly and intuitive, clearly articulating the complex process of managing cloud environments and communicating how Kion simplifies this process.
The BetterCloud software user onboarding video immediately grabs attention with its relatable portrayal of the chaotic SaaS environment most businesses face. We all know the struggle of managing numerous apps, and this video articulates the problem perfectly. The sleek visuals and upbeat music maintain a positive tone while showcasing the platform's powerful capabilities.
The smooth transitions and clear explanations of key features make it a joy to watch. BetterCloud Discover is portrayed not just as a solution, but as a strategic asset for any organization. The video effectively conveys the message that efficient SaaS management is essential for both security and productivity.
What We Can Learn
Clearly explain key features, making viewers feel confident and ready to use your software.
We admire the way this SurveyMonkey Anywhere video encapsulates the essence of seamless data collection. The vibrant color palette and minimalist aesthetic create a visually stimulating experience that perfectly highlights the app's functionality. We love how the animation effortlessly transitions between different survey scenarios, showcasing its versatility and broad appeal.
From national parks to bustling trade shows, SurveyMonkey Anywhere empowers businesses to gather data anytime, anywhere. The video's clever use of question mark bubbles and concise explanations makes even complex features appear user-friendly. This is a prime example of how a software onboarding video can be both informative and engaging, leaving viewers eager to explore the product themselves.
What We Can Learn
Effortlessly transition between scenes to maintain viewer interest and showcase your software's adaptability, inspiring action.
The visual simplicity of this SimplyCast software product onboarding video is its greatest strength. We all appreciate how quickly and effectively it communicates the platform's value proposition, specifically addressing the challenge of international communication. The clean aesthetic, coupled with smooth 2D animations and informative icons, creates a truly engaging experience.
By showcasing the effortless setup of automated phone calls, the video clearly demonstrates how SimplyCast streamlines marketing efforts. This concise approach leaves a memorable impact, inspiring viewers to discover more about how the platform can enhance their own global reach.
The video seamlessly blends a visually engaging style with a concise explanation of the features and benefits of the product. The use of bright colors and simple animations makes the software onboarding process feel intuitive and less intimidating. The video's clear visual flow, enhanced with the perfect blend of music and voiceover, leaves viewers feeling empowered and ready to explore the platform further.
The video clearly outlines the features and benefits of OneAtlas APIs. It uses simple language and easily understandable visuals to explain the complex functionality of the software. The video encourages viewers to learn more about the product by offering a free trial and providing a website address. This approach makes the video feel more like an invitation than a sales pitch, creating a sense of genuine interest rather than pressure.
What We Can Learn
Bright colors and simple animations make learning fun, boosting engagement.
Citrix DaaS is a cloud based solution that helps secure data. The video is designed to communicate the security benefits of Citrix DaaS and how they meet compliance standards.
Video Design - The video uses a simple, minimalist design, with a combination of line art and graphics. Blue and light blue colors reflect the branding, creating a clean and professional look. The animation style is fast and engaging, keeping viewers hooked. This makes it an excellent Onboarding Software Training Video, which uses simple line drawings to highlight important features like adaptive authentication and app protection.
The consistent use of the cloud icon and the padlock image across the video reinforces the key message of data security. Animation and motion graphics help to create a sense of movement and engagement. The tone of the video is informative and persuasive. The overall visual style effectively communicates the benefits of using Citrix DaaS for data security.
The video focuses on the vital aspect of cybersecurity, making it an excellent example of how to educate a diverse audience about the intricacies of UEBA. The use of animation and a lively soundtrack keeps the viewer engaged and intrigued. The scenarios presented are easily understood, making the concept of anomaly detection and security monitoring readily accessible.
While the video effectively highlights the key advantages of UEBA, it doesn't feel like a dry, technical explanation. Instead, it presents information in a way that feels more like a story, using visual cues and well-placed sound effects to enhance the flow of information. This approach makes it an ideal example of how to create a Software Onboarding Video that not only educates but also entertains and inspires viewers to learn more about the value of UEBA.
What We Can Learn
Tell your software's story visually, building excitement and driving adoption.
We admire how this software onboarding video for Preno instantly connects with the struggles of accommodation owners, visually portraying the chaos of managing bookings. The clean, 2D animation effortlessly guides us through the software's intuitive interface, highlighting its simplicity and Xero integration for accurate accounting. In short, Preno seems to offer a breath of fresh air for a complex task.
The seamless transition from desktop to mobile demonstrates Preno's accessibility across devices, reinforcing the message of convenience and time-saving. We all appreciate how Preno streamlines administrative tasks, allowing owners to focus on what truly matters: their guests. This video is a brilliant example of how to connect emotionally with the target audience while showcasing a software's core strengths.
What We Can Learn
Emphasize the "before and after" of using your software. this builds confidence and drives conversions.
We admire Scorebuddy's onboarding software introduction video for its knack in instantly hooking viewers by depicting the struggles of outdated call center quality management methods. The vibrant visuals paired with upbeat music make learning about software a surprisingly enjoyable experience. Not to mention, the clever use of a seesaw visual perfectly illustrates the balance between agent performance and customer satisfaction, a key element of Scorebuddy's value proposition.
In a sea of dry software demos, Scorebuddy stands out with its fresh, dynamic approach. We love the way they highlight the platform's key features, like root cause analysis and integrated LMS, without overwhelming the viewer with technical jargon. This video is a fantastic example of how to make a complex topic engaging and easy to understand.
Rubrik is a data security solution that helps protect data from hackers. This video is designed to demonstrate the importance of Zero Trust data security and how Rubrik can help turn major attacks into recoverable events.
Video Design - This Onboarding Software Walkthrough Video uses an infographic style and a bold color palette. This design style helps to visually highlight the key concepts of Zero Trust data security, for example, the use of a skull icon in a large pink circle with the number 150% helps to emphasize the percentage of attack success despite traditional perimeter, endpoint, and application-layer security. The visual design incorporates a flat design style, which gives the video a clean and modern look, and the use of bold colors helps to draw attention to the key elements of the video.
This visual style helps communicate the video objective by emphasizing the need for a different approach to data security. The use of a skull icon to represent hackers and a bold color scheme reinforces the potential danger of data breaches. The tone of the video is urgent, and it calls for viewers to take action to secure their data. The design of the video effectively drives the video goal by emphasizing the need for a Zero Trust approach to data security.
20. Function Point Simple Software Demo - Generate leads directly
If you're seeking an example of a compelling Software Onboarding Video, look at FunctionPoint. This series tackles pain points shared by agency owners, specifically the challenge of managing a business using multiple disconnected apps. The video brilliantly uses animation to simplify complex concepts, like visualizing the discarding of these disparate apps. This visual metaphor makes it easier to grasp the core message of consolidation and streamlined workflow.
What stands out is how FunctionPoint uses animation to illustrate its key benefits, from time-saving to deep insights, resulting in better decisions. The animated sequence culminating in a world map showcases the global reach and trust the platform commands. The ending with a friendly unicorn character and a clear call to action, Book a Demo, reinforces the solution and encourages immediate engagement.
What We Can Learn
Animate your software's benefits to make complex processes instantly clear, boosting understanding.
BarTender's software onboarding video excels at simplifying a complex process. We all appreciate how it visually communicates the software's ability to create, automate, and manage labeling, using an engaging conveyor belt animation. The video immediately connects with its target audience by addressing the pain point of difficult labeling.
The modern aesthetics and upbeat music contribute to a positive viewing experience, highlighting the intuitive design tools and intelligent templates. The call to action at the end, encouraging viewers to explore the free edition, provides a clear path to further engagement with BarTender.
What We Can Learn
Feature diverse users, showcasing broad applicability and driving inclusivity.
Roadmap is a software onboarding platform designed to help teams plan and execute projects efficiently. This video is designed to explain the platform's core features and functionalities, and how it can be utilized to streamline workflows.
Video Design - The video utilizes a simplistic yet effective animation style with vibrant color schemes. Geometric shapes and clean lines create a visually appealing and modern aesthetic. The animation style effectively communicates the core concepts of roadmap and project management, making the video a successful Onboarding Software Explainer Video.
The video effectively communicates the value proposition of Roadmap by highlighting how it can simplify complex projects. The animation style is consistent with the platform's clean and modern design, and the clear visuals help viewers understand the product's value. The overall tone of the video is energetic and optimistic, reflecting the platform's focus on efficiency and productivity.
This video is a powerful tool for introducing fashion design software. It's designed to showcase the software's ease of use and key features, making it a compelling choice for designers. The video uses a modern design style with a vibrant color palette, which aligns with the brand and resonates with the target audience.
Video Design - The video uses animated illustrations of the software interface, combined with text overlays that emphasize important features. This approach is visually appealing and modern, effectively communicating the software's benefits. The clear and concise presentation style makes it easy for viewers to understand the software's capabilities.
Onboarding Software Video Production is a great way to introduce new software. This video achieves its goal of showcasing the software's benefits by using a combination of visuals and text to demonstrate how it can be used to create fashion designs. The overall tone is professional and approachable, making it suitable for designers and fashion enthusiasts.
This video is designed to highlight the benefits of using a platform for onboarding new joiners. It's a powerful tool that can streamline the experience of joining a company. The video uses a conversational tone to communicate the challenges associated with onboarding new joiners, and the solution it offers.
Video Design - The video features a bold blue background with white and light blue graphic elements. This minimalist design, paired with bright colors, makes the video visually engaging and easy to understand.
The video aims to highlight the value proposition of the platform by showcasing the onboarding process of a company, depicting how it can help to improve the experience and make the new joiners successful. The clean and visually appealing style effectively conveys the message that the platform offers a simple, streamlined, and effective solution for onboarding new joiners. Software onboarding video animation is a great way to showcase the platform's features and benefits.
We appreciate the striking visuals in this software onboarding video, showcasing the complexities of identifying vulnerable customers. The 3D animation style is clean and engaging, instantly capturing our attention with an incoming call screen, setting the scene perfectly. In the close-ups, the audience can fully grasp the statistics regarding vulnerable customers, which adds a sense of urgency and relevance. NICE Enlighten AI is presented as a comprehensive solution, effortlessly converting consumer behaviors into objective insights, a crucial aspect for businesses navigating customer interactions.
We all love how the video effectively uses a simple yet powerful combination of 3D animation, smooth transitions, and clear messaging. The gradient background colors and easy-to-understand UI design enhance visual appeal, holding our attention throughout. By highlighting the benefits of automated detection and real-time interaction guidance, the video successfully communicates the value proposition of NICE Enlighten AI for organizations seeking to improve customer care and compliance.
What We Can Learn
Craft a clear narrative arc. viewers should feel a problem solved.
CAT Remote Fleet Vision is a health and operations monitoring service that empowers users with insights into their equipment. This video is designed to showcase the potential of the product, emphasizing its ability to enhance efficiency, reduce risk, and minimize downtime.
Video Design - The animated software onboarding video uses dark grey and black backgrounds with yellow accents, reminiscent of the brand's signature color palette. The video utilizes dynamic animations and transitions, including the sleek rotation of the user interface screens. This style is clean and modern, making it a visually appealing video.
The video's dark backdrop and yellow accents create a sense of sophistication, highlighting the technology's advanced nature. The seamless transitions between UI screens and the use of data visualization techniques further reinforce this, emphasizing the key features and benefits of the product. The video's concise and focused narrative effectively communicates the product's capabilities, leaving viewers with a clear understanding of how the product can empower their operations.
The GoCardless crafts a powerful narrative using abstract visuals that symbolize the complexity of managing recurring payments. We love how the video hooks you with dynamic 3D shapes morphing into familiar symbols of payments. This Software Onboarding Video deftly illustrates GoCardless value proposition: reducing cost, complexity, and time.
The vibrant color palette and seamless transitions maintain momentum while showcasing the user-friendly dashboard and integration options. This concise and visually stunning video inspires businesses to simplify their payment processes with GoCardless.
What We Can Learn
Visually showcase the "before & after" of using your software to boost viewer engagement.
We adore the vibrant energy and flow of this exceptional software onboarding video example for OpenText AppWorks. The seamless blend of live-action shots and dynamic animation flawlessly conveys the product's capabilities. It's evident that a keen eye for design principles guided this creation.
From the initial train sequence symbolizing speed and connectivity to the crisp UI mockups, we experience how AppWorks simplifies complex processes. The consistent blue color palette reinforces brand identity while the soundtrack keeps the momentum high. This video isn't just informative; it's truly inspiring.
What We Can Learn
Maintain a consistent brand aesthetic throughout for a polished, professional look.
In a world where mental health is increasingly acknowledged, SilverCloud emerges as a beacon of innovation. This Software Onboarding Video is a masterclass in clear and concise communication, utilizing a captivating mix of animation and real-life mockups to bring the platform's features to life. It effectively conveys the platform's user-friendliness, showcasing a diverse range of tools and resources to support individuals on their mental well-being journey.
The platform's emphasis on evidence-based methods, like Cognitive Behavioral Therapy and Mindfulness, is visually highlighted with engaging animations. The inclusion of real user stories adds a personal touch, providing relatable examples of how SilverCloud can be used to achieve tangible results. This combination of animation and personal narratives makes the video compelling and emotionally resonant.
What We Can Learn
Focus on clear, concise steps. this makes onboarding easy and enjoyable.
Chainalysis helps businesses and governments understand blockchain data. The video is designed to introduce Chainalysis and its value to viewers.
Video Design - The video uses a dark blue background with white and orange lines, creating a minimalist and professional look. The graphics are simple and clean, resembling an Onboarding Software Tutorial Video. The use of animations, like the magnifying glass, helps explain the process of connecting blockchain data to real-world events.
The video successfully communicates the value of Chainalysis. It uses a calm and informative tone, making it easy to understand the complex topic of blockchain analysis. The design and animations in the video help to visualize the information presented, making the process seem more accessible and understandable.
FAQ
What are the different styles of software onboarding videos and which one is right for my product?
Onboarding videos come in various styles, from minimalist to dramatic, each suited to different products and brand identities. Consider your product's personality and target audience when choosing a style.
How can I incorporate storytelling and make my onboarding videos engaging?
Storytelling transforms onboarding from a chore into an engaging experience. Weave a narrative that resonates with users, making learning enjoyable and memorable.
What are the best practices for scripting software onboarding videos to keep users hooked?
Effective onboarding video scripts are concise, user-focused, and benefit-driven. Keep viewers hooked by highlighting the value they'll gain from using the software.
How can I use visuals, music, and animation effectively in my onboarding videos?
Visuals, music, and animation enhance understanding and create an immersive experience. Use them strategically to reinforce key messages and maintain viewer engagement.
What are the benefits of using screen recordings and how can I make them clear and concise?
Screen recordings clearly demonstrate software functionality. Keep them concise, focusing on essential actions and avoiding unnecessary details. Add annotations and callouts to highlight key features.
How can I adapt existing marketing assets, like blog posts or presentations, for my onboarding videos?
Repurposing existing marketing assets like blog posts or presentations into onboarding videos maximizes your investment and ensures consistent messaging. Adapt the content to fit the video format.
What is the typical cost and timeline for producing a professional software onboarding video?
Professional software onboarding videos typically cost between $1,000 and $6,000, with production timelines ranging from 3 to 8 weeks depending on complexity and scope.
How can I find a reliable video production company that understands my needs and target audience?
A reliable video production company understands your needs, target audience, and product. Look for a collaborative partner who can translate your vision into an effective onboarding experience.
How are other companies in my industry using onboarding videos successfully, and what can I learn from them?
Research successful onboarding videos in your industry. Analyze their approach to storytelling, visuals, and user engagement to identify best practices and inspiration for your own videos.
How can I use onboarding videos to reduce customer support tickets and improve user self-sufficiency?
Onboarding videos empower users, reducing support tickets and improving self-sufficiency. By providing clear guidance and answering common questions, you can free up support resources.
What are the best practices for personalizing onboarding videos for different user segments or roles?
Personalize onboarding videos for different user segments or roles to maximize relevance and engagement. Tailor the content and messaging to address specific needs and pain points.
How can I ensure my onboarding videos are accessible to users with disabilities and cater to different learning styles?
Ensure accessibility by catering to diverse learning styles and users with disabilities. Provide captions, transcripts, and alternative audio descriptions to make your videos inclusive.
How can I use onboarding videos to highlight key features and benefits of my software effectively?
Highlight key features and benefits effectively by showcasing them in action within the context of real-world use cases. Demonstrate how your software solves problems and adds value for users.
What are some common mistakes to avoid when creating onboarding videos, and how can I ensure a smooth user experience?
Avoid common mistakes like overly long videos, unclear instructions, and irrelevant content. Focus on providing a smooth, concise, and positive user experience.
How can I keep my onboarding videos up-to-date with software updates and changes, and what's the best approach for revisions?
Keep onboarding videos up-to-date with software updates and changes. Implement a revision process that allows for efficient updates and ensures accuracy and relevance over time.
How to plan and optimize Software Onboarding Videos?
Building Brand Resonance: "The key to branding is to create an emotional connection with your customers." - Kevin Lane Keller. Advids leveraged this for a healthcare software client. We incorporated their brand's compassionate tone and visual identity into the onboarding video, fostering trust and increasing user engagement by 15%.
Actionable: Infuse brand personality into videos to build stronger customer relationships.
Data-Driven Creativity: "Don't be afraid to get creative and experiment with new ideas, but always measure the results." - Mike Volpe. Advids used this approach for a project management software client. We A/B tested different video lengths and calls to action, ultimately increasing click-through rates by 25% with a shorter, more focused video.
Actionable: Test different creative approaches and track their impact on key metrics.
Process Simplification: "Simplicity is the ultimate sophistication." - Shigeo Shingo. Advids applied this to an e-commerce platform's onboarding video. We streamlined the video to focus solely on essential features, reducing user drop-off during the onboarding process by 10%.
Actionable: Eliminate unnecessary steps and information to create concise and effective videos.
Targeted Messaging: "Know your audience. Know your product. Connect the two." - Sue Vander Hook. Advids used this strategy for a CRM software client. We created separate onboarding videos tailored to different user roles, resulting in a 18% increase in feature adoption.
Actionable: Segment your audience and tailor video content to their specific needs and goals.
Iterative Improvement: "The only way to do great work is to love what you do." - Alistair Croll. Advids embraces this philosophy. For a cybersecurity software client, we continuously gathered user feedback and iterated on the onboarding video, improving user satisfaction scores by 22%.
Actionable: Continuously seek feedback and refine your videos based on user insights.
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Why Advids for Software Onboarding Video?
At Advids, we create exceptional Software Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects across various video types, and now we're focusing that expertise on helping you onboard users effectively with engaging animated experiences.
Streamlined Onboarding with Animated Storytelling:
Customized Software Onboarding Video Solutions: From concise explainer videos to engaging character animations, we tailor each project to your specific onboarding needs, reflecting your brand, style, and target audience. We've already delivered over 230 successful Software Onboarding Video projects. Creative Storytelling for User Engagement: Our team crafts captivating narratives that simplify complex software features, guide users through key processes, and ultimately drive adoption and satisfaction. Cutting-Edge Technology for Impactful Onboarding: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression and improve user comprehension.
Experience and Trust:
12+ Years of Proven Video Success: Our extensive experience across diverse video projects informs our approach to Software Onboarding Video, ensuring maximum effectiveness. Trusted by Leading Brands: Companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise for various video needs, and we're now bringing that same dedication to Software Onboarding. Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak to our commitment to delivering exceptional results and exceeding client expectations.
Partnership and Collaboration:
Collaborative Process for Seamless Onboarding: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision for user onboarding is realized. Strategic Communication for Targeted Results: We prioritize understanding your specific onboarding goals, target audience, and brand identity to create videos that resonate and drive user engagement.
Ready to unlock the potential of Software Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Onboarding Video?
A software onboarding video is a short, engaging video that introduces new users to a software application. It aims to guide users through the initial setup process, explaining key features and functionalities, and demonstrating common use cases. This helps users quickly understand how to use the software effectively and maximize its benefits.
Software onboarding videos can be used for various purposes, including improving user engagement, driving conversions, generating leads, and building brand awareness. By providing a clear and concise introduction to the software, these videos can reduce the learning curve and enhance the overall user experience.
What do top Software Onboarding Videos have in common?
user challenges and providing solutions.
Visual Hierarchy - Guiding the viewer's attention to key elements.
What makes Software Onboarding Video effective?
A compelling Software Onboarding Video is a powerful tool for user engagement and adoption. It is a design to provide a clear and concise introduction to the software, making it easier for users to understand and utilize the software effectively.
Methodically, the video should aim to reduce the learning curve and provide a positive initial experience, leading to increased user engagement and satisfaction. This can be achieved by using a combination of visual aids, interactive elements, and clear instructions.
The effectiveness of a Software Onboarding Video is driven by its ability to simplify complex information, making it accessible to a wider audience. This results in a more positive user experience, leading to higher adoption rates and increased customer satisfaction.
How long should your Software Onboarding Video be?
The ideal length for a Software Onboarding Video is a balancing act between providing enough information and keeping the viewer engaged. It is a delicate dance between providing enough information and keeping the viewer engaged.
Methods for determining the ideal length include considering the complexity of the software, the target audience, and the specific goals of the video. A simple software application might require a shorter video, while a more complex application might require a longer video.
Pre-Production Questions
How complex is the software?
What are the key features and functionalities?
What are the common use cases?
What is the target audience's level of technical expertise?
What are the specific goals of the video?
What is the desired call to action?
What is the budget for the video?
How to create Software Onboarding videos?
Creating a Software Onboarding Video is a process that involves careful planning, execution, and optimization. It is a process that involves careful planning, execution, and optimization.
The creation steps include defining the target audience, outlining the key features and functionalities, and developing a clear narrative. The video should be designed to be engaging, informative, and easy to understand.
Pre-Production
Define target audience
Outline key features
Develop a clear narrative
Create a storyboard
Choose a video style
Select music and sound effects
Gather necessary resources
Production
Script the video
Record the video
Edit the video
Add visual effects
Include a call to action
Optimize for different devices
Test the video
Case Study: Slack's Strategic Onboarding Video Distribution
Challenge: Slack, a popular team communication platform, wanted to reach its target audience with its onboarding videos. The company recognized the need to distribute its videos strategically across multiple channels.
Website integration: Embedding onboarding videos on the company's website and landing pages.
Social media promotion: Sharing onboarding videos on relevant social media platforms.
Email marketing: Including onboarding video links in welcome emails and other email campaigns.
Results: Slack's strategic video distribution resulted in a 20% increase in video views and a 10% increase in user sign-ups. The company was able to reach a wider audience and effectively communicate the value proposition of Slack through its targeted video distribution efforts.
Case Study: Airbnb- Driving Bookings with Clear Video CTAs
Challenge
Airbnb wanted to increase the number of bookings made through its mobile app. They recognized that the onboarding process could be improved to encourage users to take action.
Solution
Airbnb introduced a clear and concise call-to-action (CTA) within its Mobile App Onboarding video. The CTA encouraged users to search for and book their first trip immediately after watching the video.
Visual Prominence: The CTA was prominently displayed on the screen, using a bright and contrasting color.
Clear Language: The CTA was worded in a simple and direct manner, using action-oriented language like Search Now or Book Your Trip.
Placement: The CTA appeared at the end of the video, when users were most likely to be engaged and ready to take action.
Results
The implementation of a clear CTA in the onboarding video resulted in a significant increase in bookings:
Booking Conversion Rate: Increased by 12% within the first month of the new video launch.
Average Booking Value: Increased by 8% due to users being more likely to book longer trips after watching the video.
This case study demonstrates the effectiveness of using clear and compelling CTAs in onboarding videos to drive user behavior and achieve business goals.
Case Study: LinkedIn- Aligning Onboarding Videos with User Journey Stages
Challenge
LinkedIn aimed to create a more personalized and engaging onboarding experience for new users, tailored to their specific needs and goals.
Solution
LinkedIn developed a series of onboarding videos, each targeted at a different stage of the user journey:
Welcome Video: A short and introductory video welcoming new users to LinkedIn and highlighting the platform's core value proposition.
Profile Building Video: A video guiding users through the process of creating a complete and compelling LinkedIn profile.
Networking Video: A video providing tips and strategies for building a professional network on LinkedIn.
Results
The multi-stage onboarding video strategy resulted in a significant improvement in user engagement and satisfaction:
Profile Completion Rate: Increased by 10% within the first month of implementing the new video series.
Network Growth: Users who watched the networking video were 15% more likely to connect with new contacts within the first week of joining LinkedIn.
This case study demonstrates the effectiveness of aligning onboarding videos with User Journey Stages, providing a more personalized and engaging experience that drives user adoption and success.
How software onboarding video examples are curated?
We dove deep into software onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic software onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.User Interface & Experience Examining clarity and intuitiveness of the software interface within the video. 7.Value Proposition Clarity Determining how effectively the video communicates the software's value to new users. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
