Picture this a killer product launch but zero buzz. A familiar story, right? We craft something amazing, yet the world remains oblivious. The missing piece? Technical walkthrough videos. They're the secret sauce to transforming confusion into clarity, turning onlookers into users. Seeing is believing, and these videos offer a front-row seat to your product's brilliance. Just how impactful are they? The numbers speak for themselves.
- Internet video will account for 82% of global consumer internet traffic by 2023.
- 92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
- 88% of marketers agree that video has improved their ROI.
These stats paint a clear picture: video is king, influencer marketing is potent, and ROI is paramount. Technical walkthrough videos leverage all three, offering engaging, expert-led content that resonates with audiences and drives conversions. Let's dive in and explore 30 Impactful Technical Walkthrough Video examples to uncover actionable strategies for maximizing your video marketing impact.
1. ProMonitor Animated Technical Walkthrough Video - Showcase design aesthetics implicitly
Duration : 1 minute and 6 seconds
Need a Technical Walkthrough Video that stands out? Hotjar's animated approach perfectly balances simplicity and effectiveness. It targets the pain point of time-consuming user data analysis by introducing Jane, a product manager who experiences the frustration firsthand. This relatable scenario draws viewers in and positions Hotjar's dashboard as the perfect remedy.
The animation cleverly focuses on the core value proposition of simplifying data analysis without resorting to lengthy explanations or technical jargon. The upbeat music and vibrant visuals maintain viewer engagement, while the concise call to action prompts immediate exploration of the Hotjar platform. It's a prime example of how impactful a well-crafted animated video can be for demonstrating technical products.
2. Cargill Simple Technical Walkthrough Video - Build awareness subtly
Duration : 1 minute and 32 seconds
In a world grappling with sugar overload, Cargill and DSM join forces through their Avansya venture, offering a smart solution: EverSweetâ„¢. This Technical Walkthrough Video demonstrates their commitment to a healthier future, addressing the global health challenge of excessive sugar consumption.
The video captivates viewers through its bright, modern aesthetic and concise messaging. Visually striking 2D animation presents alarming sugar intake statistics and highlights the promise of great-tasting food with better-for-you sweeteners. Avansya envisions a world where sweetness doesn’t come at a health cost.
3. Veeam 3D Animated Walkthrough Video
Duration : 1 minute and 57 seconds
Veeam Backup for Microsoft Office 365 is a data protection solution that addresses the risk of losing access to Office 365 data. This video is designed to educate viewers about the importance of protecting Office 365 data and how Veeam can help.
Video Design - The video uses a clean and modern design style with isometric graphics and animations. The use of a dark green background with bright green accents creates a visually appealing look. The video starts with a simple visual representation of data migration to Office 365, and it smoothly transitions to a graphic that visually explains the key data protection concepts. These visual elements make it a good Technical Walkthrough Video.
This video style effectively communicates its objective by using a clear and concise narrative. The tone of the video is informative and reassuring, which helps address the concern of data loss. This video uses bright visuals and text to emphasize the potential risks associated with not backing up Office 365 data. This style creates a sense of urgency and persuades viewers to consider Veeam as a reliable solution.
4. Accenture Visual Technical Walkthrough Video
Duration : 1 minute and 1 second
This Technical Walkthrough Video flawlessly explains the concept of predictive analytics using relatable real-world examples and vibrant isometric animation. Beginning with a simple dinner plan analogy, the video seamlessly transitions to more complex scenarios, like developing flu vaccines for global populations. The interplay of yellow, purple, and blue enhances the video's visual appeal while effectively highlighting key elements.
Accenture masterfully uses a stylized laptop and 3D world map to visualize data analysis and prediction, clearly demonstrating the power of predictive analytics. The concise voiceover and well-synced electronic music create an engaging learning experience. This video is a prime example of how effective communication and design can make complex topics easily understandable and inspire viewers.
5. Aircove Minimal Technical Walkthrough Video - Showcase design implicitly
Duration : 1 minute and 10 seconds
Experience peace of mind with ExpressVPN Aircove, the innovative Wi-Fi 6 router revolutionizing home security. This technical walkthrough video masterfully showcases its built-in VPN capabilities and user-friendly interface. Effortlessly create groups and assign different VPN locations for each, ensuring tailored protection for every device.
Switching locations is remarkably quick and seamless, making Aircove the ultimate solution for whole-home online security. Stream, bank, and game securely knowing Aircove has your network covered, offering the simplest path to total online protection.
6. Panduit 2D Technical Walkthrough Video
Duration : 1 minute and 29 seconds
Panduit provides software solutions that help keep computers secure. This video is designed to illustrate the importance of third-party software updates, and how Panduit's update manager can help keep computers safe.
Video Design - This Technical Walkthrough Video uses a modern visual design with bright, engaging colors. The graphics are simple but effective, using bold lines and easy-to-read text. This minimalist design effectively highlights the key information, making it easy to follow along with the message of the video.
The visual style of the video effectively communicates the importance of security and the benefits of Panduit's update manager. The use of statistics and a clear call to action creates a sense of urgency and encourages viewers to consider Panduit's solution. The video has a professional yet light-hearted tone, appealing to a wide range of users.
7. Medtronic Creative Technical Walkthrough Video
Duration : 31 seconds
Medtronic is a company that produces medical devices, equipment and technology for patients and healthcare professionals. This video is designed to explain how to install a drier filter, which is a crucial component of their air conditioning unit.
Video Design - The video is designed in a Technical Walkthrough Video style. It uses simple, clear and straightforward animations and graphics to illustrate each step of the installation process. Each step is highlighted by a bold black outline which helps to draw the viewers attention to the key action of that step. The visual design is simple and easy to understand.
The visual design of the video effectively communicates the instructions for installing the drier filter. The simple and clear animation helps to explain the process in a step-by-step manner, which makes it easy for viewers to understand and follow. The video tone is concise and informational. The clear steps and simple visuals ensure that the viewers can easily understand and implement the installation instructions.
8. Cegid
Duration : 2 minutes and 40 seconds
Cegid is a software company that helps retail businesses get the most out of their software. This video is designed to promote the new support initiatives for retail customers and address customer concerns about the software.
Video Design - The video is primarily designed as a Technical Walkthrough Video, explaining the benefits of Cegid software and the different support options that the company has for its customers. The video focuses on simple, clean graphics with a clean white and blue color scheme. There are no unnecessary design elements and the focus is on text, animation, and illustrations. The video utilizes minimal animations and illustrations which help convey the software's functionalities and features.
This video is able to communicate the goal of showcasing Cegid's software and support solutions through its clear and concise visuals. This style of video helps engage viewers by providing a clear understanding of the core value proposition. The video tone is professional and informative, focusing on providing a simple, yet clear and thorough explanation of the software and support. This approach to video design is effective in creating a Technical Walkthrough Video.
9. Elaad Explainer Technical Walkthrough Video
Duration : 1 minute and 21 seconds
Elaad is a company that specializes in electric vehicle charging infrastructure. This particular video is designed to explain the importance of interoperability in EV charging.
Video Design - The video is an engaging Technical Walkthrough Video that utilizes simple but effective animation. There are a series of purple vehicles and charging stations set against a pastel blue background. This combination of colors makes the video look very modern and futuristic. The graphics are very clean, bold, and easy to understand, which makes the information easy to absorb.
The visual style of the video effectively communicates the objective of the video. The animated vehicles and charging stations give a visual representation of the problem Elaad is attempting to solve. This video drives the video goal of educating viewers on the benefits of interoperability in EV charging. The clean and simple animation style provides an easy-to-understand representation of a complex topic, making the video engaging and approachable for viewers. The overall tone of the video is optimistic and encouraging, highlighting the potential benefits of interoperability.
10. U.S. Bank
Duration : 58 seconds
U.S. Bank Instant Card video is designed to demonstrate the ease of provision and sending a virtual credit card to anyone in an organization. The video highlights the process, providing a clear visual guide for users.
Video Design - The video employs an Technical Walkthrough Video style. Animated graphics of the U.S. Bank Instant Card interface and clear text annotations help guide users through each step. The use of bright colors, clean white space, and user-friendly icons enhances visual appeal.
The video uses animation and screen recording to visually showcase the U.S. Bank Instant Card user interface. This approach effectively communicates the simple and intuitive nature of the solution. The video clearly illustrates the actions required to create and send virtual credit cards. The user interface design, depicted in clean colors and clear layout, reinforces the ease of use aspect. This tone reinforces the product's value proposition of efficient, user-friendly, and secure virtual credit card solutions.
11. Edward Jones 2D Animated Walkthrough Video
Duration : 2 minutes and 20 seconds
Edward Jones offers financial products and services, including term life insurance. This video is designed to educate potential customers about the benefits of term life insurance and how to determine if it is right for them.
Video Design - The video uses animated graphics that are simple and easy to follow. The video has a clean look, with a color palette that is calming and reassuring. The graphics are minimalist, and the use of simple imagery makes the video easy to comprehend.
Technical Walkthrough Guide Video for Onboarding is designed to be approachable and informative, rather than technical or overwhelming. The overall look and feel of the video helps communicate the objectives of the video. The simple graphic design ensures that the subject of life insurance is communicated in an approachable and understandable manner, making it clear that the firm is dedicated to building trust and helping its customers.
12. Achievers 2D Walkthrough Video
Duration : 1 minute and 31 seconds
Achievers helps businesses build a strong sense of belonging among their employees. The video introduces their Employee Experience Platform and its benefits.
Video Design - The video uses a clean and modern design style to highlight the key features of the product. Animated illustrations and graphics represent different aspects of the platform. The video uses Technical Walkthrough Video style with visuals that help explain the platform's functionality. Each product feature is presented in a simple and easy-to-understand manner, making it suitable for a broad audience.
The video's visual style effectively communicates the objective of the video, emphasizing the platform's ability to connect and engage employees. The light and bright color scheme used throughout the video conveys a positive and energetic tone, making the platform seem approachable and inviting. This design style emphasizes the platform's potential to foster a sense of community and belonging within organizations.
13. HP
Duration : 1 minute and 14 seconds
HP is a technology company that creates products to make life better for everyone. This video is designed to introduce a subscription service for ink or toner cartridges.
Video Design - This Technical Walkthrough Animation uses a vibrant purple background and white outlines for the graphics. The elements are simple and animated, creating a clean, approachable feel. The visual design focuses on the benefits of the service and how it can make life easier.
The video uses simple, easy-to-understand graphics to illustrate the service and its benefits. The use of white outlined graphics on a purple background creates a visually appealing and engaging style, which communicates the brand's focus on innovation and simplicity. This design style ensures the video is easily understood and digestible for the target audience. The animated icons further engage the viewers and create an overall positive and playful tone. The goal of the video is to promote the service, and the visual style effectively communicates the benefits of using it.
14. PTC
Duration : 1 minute and 42 seconds
PTC is a global biopharmaceutical company focused on delivering therapies for people with rare diseases. This video is designed to help the audience understand the complex process of splicing biotechnology.
Video Design - This Technical Walkthrough Tutorial uses a simple and engaging approach, incorporating hand-drawn illustrations of a cookbook to explain the complex concept of splicing biotechnology. The visual design effectively simplifies the process, making it easy to follow.
The visual style of this video is effective in communicating the objective of the video. The animated illustrations help to break down the complex process of splicing biotechnology into digestible steps, creating a compelling and engaging learning experience. The video's overall tone is informative and friendly, making it easy for viewers to understand.
15. OWN.CANCER
Duration : 1 minute and 11 seconds
OWN CANCER is dedicated to finding new ways to treat cancer. This video is designed to inform viewers about an innovative treatment called immunotherapy.
Video Design - The video uses vibrant, minimalist, animated graphics to explain the process of immunotherapy. Animated cells are highlighted in contrasting colors against a soft, light background, making the video easy to understand and visually appealing. This creates a memorable visual impact.
Technical Walkthrough Guide Video for Training uses simple animated visuals that are engaging. The video design style communicates how the treatment works, the benefit of the treatment, the goal of the treatment, and the tone of the video. Minimalist graphics create a warm and hopeful tone, while the detailed narration helps to explain a complex topic.
16. Algolia
Duration : 1 minute and 25 seconds
Algolia is a search as a service platform that helps businesses deliver relevant and fast search experiences for their customers. This video is designed to showcase how Algolia helps businesses overcome the challenges of manual work and high competition.
Video Design - The video is a simple Technical Video Walkthrough with bold colorful graphics and animation. The video uses clean and crisp graphics, a light blue background serves as a neutral backdrop.
The visual style effectively communicates the objective by using simple, easily digestible imagery that highlights the challenges businesses face and the potential solutions provided. The video's tone is direct and straightforward, making it clear and engaging for the intended audience.
17. CSIRO
Duration : 2 minutes and 55 seconds
CSIRO wants to understand Australia's physical economy better. The video explores the future of Australia and identifies key drivers that will affect the country.
Video Design - The video uses an animated map to represent possible futures of Australia. It uses a Technical Walkthrough Guide Video for Training style to visualize future possibilities. The visual design uses bright, contrasting colors to emphasize the different elements of the journey. Simple, clean graphics create a light, engaging and approachable visual style.
The video effectively communicates the idea of a journey to the future. The map and exploration of different routes illustrate the potential pathways that Australia could take. The light and informative tone presents the message. Animation brings the concept to life and makes it more engaging for viewers.
18. sennder
Duration : 1 minute and 14 seconds
sennder is a digital freight forwarding platform that connects shippers and carriers. This video is designed to show how carriers can use the platform to manage their fleets and optimize their transport planning.
Video Design - This Technical Walkthrough Guide Video for Training shows the platform's interface through a series of bright, animated graphics. The graphics are playful and clear, using flat, geometric shapes and simple animations to highlight the platform's key features. The graphics are high quality, and the animation style makes the video engaging and easy to follow.
The video's bright, modern design matches Sennder's brand aesthetic, and the animated graphics effectively communicate the platform's core features. The video's tone is positive and optimistic, showing that the platform can help carriers improve their operations and reduce their environmental impact. The video's design effectively drives the video goal of showing how the platform can help carriers improve their business through digitalized logistics.
19. Robert Koch
Duration : 3 minutes and 15 seconds
The Robert Koch Institute video is a powerful tool for explaining the need for a nationwide surveillance system to track antibiotic resistant pathogens. It uses simple isometric illustrations to depict the problem, making it accessible to a broad audience. The video's animation style emphasizes the urgent need for more effective surveillance systems, ensuring viewers understand the importance of genomic surveillance.
Video Design - The video uses a clear and concise approach to explaining a complex topic. It features a series of animation sequences that depict the spread of infections, using a blue color palette to represent hospital environments and a red color to represent warning signs and question marks, which represent missing data. This color contrast is visually engaging and effectively conveys the message of the video.
Technical Walkthrough Guide Video for Training is a great example of how to use animation to explain a complex topic. The clean graphics and straightforward narrative create a professional and informative tone, making the information easy to understand for a broader audience. This video is a great inspiration for a new campaign, as it effectively communicates the importance of genomic surveillance.
20. SilverCloud
Duration : 1 minute and 58 seconds
SilverCloud is a digital mental health platform that provides evidence-based programs to improve mental health and well-being. It's designed to give a quick overview of the platform, its features, and how it can be used.
Video Design - The video uses a simple and engaging design style, with bright colors and clean animations. It features a combination of static images and animated elements, including a character who is going through the platform and a representation of different types of mental health techniques being used.
This Technical Walkthrough Animation Video is a great example of how to use animation to explain a complex product. The design and narrative create a positive tone and effectively communicate the benefits of the platform, encouraging viewers to explore it further.
21. Cedar
Duration : 1 minute and 50 seconds
Cedar helps companies with their travel and remote working needs. This video is designed to introduce Cedar's services and the challenges they solve.
Video Design - This video is a well-designed Technical Walkthrough Guide Video for Training, with simple graphics that illustrate the problems their client's face, and the solutions Cedar provides. The animation, graphics and layout of the video, provide a strong visual representation of the problems solved by Cedar.
Cedar emphasizes the complex nature of travel and remote working challenges, and how Cedar helps organizations overcome these challenges. The video's tone is professional and informative, creating an approachable and engaging experience for the viewer. The video highlights the problems faced in a relatable and impactful way, making it a strong introduction to their services.
22. Dimensional
Duration : 1 minute and 39 seconds
Dimensional is a financial company that focuses on providing solutions to retirement planning. This particular video is designed to encourage individuals to think about retirement with a different approach, with an emphasis on income.
Video Design - The video features Technical Product Walkthrough Video, which is a common way to visualize concepts, especially in the financial world. The video uses a simple, clean, and minimalist design, consisting of low polygon graphics, a clean white background, and a clear animation of a winding road that visually represents the journey to retirement. The video uses a calming blue sky as the background, to give a sense of confidence.
The video's visual style reinforces the idea that retirement planning needs a careful approach, just like navigating a winding road. The clear animation and simplicity of the graphics make it easy for viewers to understand the core message of the video, which is to focus on income generation when planning for retirement.
23. Siemens
Duration : 3 minutes and 53 seconds
Siemens is a global leader in medical technology, developing advanced solutions that assist healthcare providers in diagnosing and treating patients. This video educates viewers on Positron Emission Tomography- Computed Tomography or PET/CT scans, answering frequently asked questions about the procedure, explaining the technology and its application in patient care.
Video Design - The video uses a simple yet effective design style, featuring a clean, white background with black bold text for questions. This clarity and simplicity make the information easily digestible for a broader audience. Graphics are clear, detailed, and well-organized, with visuals showing the inner workings of the technology and the resulting images from a PET/CT scan. Animations are smooth and informative, effectively illustrating the process and showcasing the potential of the technology.
The video's visual style effectively communicates the objective of the video by simplifying complex information. The clear visuals and simple animations make the technology accessible to viewers, while the use of bold text and concise explanations ensures that the key information is easily retained. The overall tone of the video is educational, informative, and reassuring, effectively building trust in the technology and expertise.
24. Deloitte
Duration : 1 minute and 33 seconds
Deloitte is a global consulting firm that provides a range of services, including restructuring, mergers and acquisitions, and business transformation. This video is designed to highlight the benefits of using Deloitte's restructuring services to improve business performance.
Video Design - Animated graphics are used to explain the restructuring services and the benefits they can deliver. A cartoon character in a business setting is shown struggling to manage multiple tasks. The character then uses Deloitte's restructuring services, which helps him. The style of Technical Walkthrough Guide Video for Training is light, engaging, and uses animation as a key element in design, to visually demonstrate the value of the service, to the audience.
This video design style effectively communicates the goal of providing clear, concise information about the restructuring services. The use of animated graphics helps make the content more accessible and relatable. The video's light, positive tone builds trust and confidence in the expertise. The narrative demonstrates how the restructuring services can help businesses overcome challenges and achieve success.
25. Gemalto
Duration : 1 minute and 55 seconds
Gemalto solutions focus on securing and managing digital identities of people, devices, and objects. The video is designed to show the security and management solutions that Gemalto provides for 5G networks.
Technical Video Walkthrough for Process - This video is a technical walkthrough guide that helps the user understand how 5G networks are implemented using a simplified graphic. It uses a combination of text and graphics to illustrate the benefits of 5G, including increased speed, low latency, and high energy efficiency. The video utilizes a minimalist design and color scheme that makes it easy to understand and follow.
The video uses simple yet clear graphics to emphasize the challenges of 5G, such as security and privacy, and how Gemalto is tackling those issues. The video also has a clear and concise narrative to explain the benefits and challenges of 5G, which is communicated through the visual style by utilizing basic shapes to create the layout of the network. The video utilizes a clean and modern style that is on-brand for Gemalto, and the tone is informative and reassuring.
26. Orange
Duration : 1 minute and 45 seconds
Orange is a cybersecurity solutions company that provides security solutions for the growing complexity of today's network environment. This video is designed to help viewers understand the challenges of securing a complex and expanding network, as well as the potential benefits of using Orange's cybersecurity services.
Video Design - The video uses a minimalist and modern design style, clean lines, vibrant colors, and isometric illustrations. This creates a clean and engaging visual style, suitable for presenting a complex topic like network security, in a digestible manner. The video effectively uses graphic elements to represent complex technical concepts, which makes it a good Technical Walkthrough Animation for Software.
The visual style of the video effectively communicates the objective of the video, highlighting the importance of network security in the modern digital world. The video uses a clear and concise tone, while showcasing the benefits of using Orange's services to ensure a secure network environment. The video's bright and modern visuals, combined with the use of graphic elements to represent complex technical concepts, make the content engaging and easily understood.
27. SimplyCast
Duration : 40 seconds
SimplyCast is a marketing automation platform that helps businesses connect with people worldwide. The video is designed to showcase how SimplyCast can help businesses overcome the challenges of time zones.
Video Design - The video uses a simple and clean visual design, clear icons, and minimal text to communicate the process. The graphics are modern and eye-catching, and the use of color helps to highlight important information. The video utilizes a consistent layout throughout, employing a timeline style format to guide the viewer through the process.
The video effectively conveys the benefit of using automation features to streamline communication across time zones. The simple visual design and clear narrative make it easy to understand the process. The use of icons and animation adds visual interest and helps to make the content more engaging. The video ends with a strong call to action, encouraging viewers to learn more about SimplyCast.
28. Clever Devices
Duration : 1 minute and 57 seconds
Clever Insights is a software solution that helps public transportation agencies generate accurate and easy-to-digest reports. This software is designed to be a trusted partner for agencies, helping them make data-driven decisions and improve their services.
Video Design - The video uses a simple flat design style, flat colors, and clean lines to highlight the key features of the software. Simple characters interact with the software, showcasing its intuitive navigation.
Technical Walkthrough Guide Video for Training uses a clean, modern style with vivid graphics to illustrate the ease of use and visual appeal of the software. The clean aesthetic and straightforward narrative create a reassuring and informative tone, effectively communicating the software's ability to help agencies make data-driven decisions and improve their services.
29. Codility
Duration : 1 minute and 2 seconds
Codility helps companies build their engineering teams by providing solutions for tech recruitment. This video is designed to show Codility's product, which helps companies reach the global developer community with an online coding event.
Video Design - The video features bright and engaging colors, like yellow, orange, and green, which are commonly associated with fun, creativity, and energy. The video uses clear and concise language to highlight the features of the product, focusing on its ease of use and ability to engage a broad audience.
Technical Walkthrough Guide Video for Training - The video is fast-paced and dynamic, showing the quick and easy process of creating and launching a coding challenge. The visual design drives the goal of attracting developers by focusing on the exciting and accessible nature of the product. The vibrant color palette and fast-paced animations convey energy and excitement, which are key to engaging with a target audience of developers. The video's tone is professional, yet lighthearted, emphasizing the ease of use and fun nature of the product. This combination effectively communicates that Codility is an efficient and enjoyable platform for connecting with top-tier engineering talent.
30. Sun Life
Duration : 1 minute and 8 seconds
Sun Life is a financial services company, providing financial solutions for people. This video is designed to introduce and explain life annuities, showcasing how they can transform savings into guaranteed income throughout retirement.
Video Design - The video uses a simple and clean design, featuring a bright, minimalist color palette of white, blue, green, yellow and orange, simple animations. This style is effective in creating a straightforward and engaging Technical Walkthrough Guide Video Production for viewers. Visuals such as a piggy bank, calendar, and calculator are used to illustrate the concept of converting savings into a steady stream of income. Animated graphics and easy-to-understand visuals allow viewers to grasp the essential information about payouts.
This design approach effectively communicates the message of worry-free income in retirement. Clear visuals and concise explanations ensure viewers can easily understand the concept of life annuities. The bright and positive color palette, along with the simple graphics, contribute to the overall optimistic and reassuring tone of the video. This tone effectively emphasizes the benefits of converting savings into a guaranteed source of income for life.
How to plan and optimize Technical Walkthrough Videos?
Motivational Clarity: "Clarity is power. The more clear you are about what you want, the more likely you are to achieve it." - Brendon Burchard, High-Performance Coach and Author. Advids used this insight for a healthcare client. Their technical walkthrough video clearly demonstrated the benefits of a new medical device for both practitioners and patients, leading to a 25% increase in product inquiries.
Actionable: Define clear objectives; communicate value proposition effectively.
Brand Identity: "Logos are a graphic extension of the internal realities of a company." - Walter Landor, Branding Pioneer. Advids leveraged this wisdom for a cosmetics client. We incorporated their brand's vibrant color palette and playful typography into their technical walkthrough video, reinforcing brand recognition and increasing social media shares by 30%.
Actionable: Align video aesthetics with brand identity for consistent messaging.
Creative Communication: "Creativity is the art of connecting the seemingly unconnected." - Jef I. Richards, Advertising Professor and Author. Advids applied this concept for an industrial equipment client. We used compelling visuals and metaphors to explain complex technical processes in their walkthrough video, resulting in a 20% improvement in lead generation.
Actionable: Simplify complex information through creative visual storytelling.
Data-Driven Storytelling: "Data beats opinions." - Alistair Croll, Lean Analytics Expert. Advids used this principle for a gaming client. We analyzed player behavior data to tailor the narrative of their technical walkthrough video, resulting in a 15% increase in in-app purchases.
Actionable: Use data to inform narrative and optimize video performance.
Visual Storytelling: "A story is just data with a soul." - Nancy Duarte, Visual Communication & Storytelling Expert. Advids applied this for a non-profit client. We crafted a compelling narrative around their mission in a technical walkthrough video, showcasing the impact of their work and boosting donations by 20%.
Actionable: Infuse data with emotion to create impactful narratives.
Why Advids for Technical Walkthrough Video?
At Advids, we create compelling Technical Walkthrough Videos that clearly explain complex processes and products. Our blend of creative storytelling, advanced technology, and proven experience ensures your message resonates with your target audience.
Unlocking the Power of Technical Walkthrough Video:
Customized Technical Walkthrough Video Solutions: We tailor each video to your specific needs, whether you're explaining software functionality, demonstrating a product assembly, or visualizing a technical concept.
Creative Storytelling Through Animation: Our team crafts engaging narratives that simplify complex information, making it easily digestible and memorable for your viewers.
Cutting-Edge Technical Walkthrough Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and effectively communicate your message.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Technical Walkthrough Video successful. We've completed over 320 successful Technical Walkthrough Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful Technical Walkthrough Videos.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life.
Strategic Communication: We prioritize clear and open communication to fully understand your objectives, target audience, and brand identity, resulting in a Technical Walkthrough Video that achieves your goals.
Ready to unlock the potential of Technical Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Technical Videos: Your B2B Sales Secret Weapon
- By showcasing your product's features and benefits in a detailed and technically sound manner, you effectively communicate your brand's Value Proposition and establish your company as a thought leader in your industry.
- This is particularly valuable for B2B businesses like SaaS companies or manufacturers of complex equipment where technical expertise is a key differentiator.
Lead Generation
- Engaging videos capture the attention of potential customers and pique their interest in learning more.
- This can drive them to your website, landing pages, or contact forms, generating valuable leads for your sales team.
Accelerating Sales
- Clear and concise product demonstrations build customer confidence by addressing their technical questions and concerns.
- This can Shorten the Sales Cycle and increase conversion rates.
Improving Customer Satisfaction
- Technical Walkthrough Videos empower customers to understand your product better, leading to increased satisfaction and loyalty.
- This is especially important in B2B where successful product adoption and integration are crucial for long-term partnerships.
Customer Support Videos: Empowering Your Users
New customers can be guided through the initial setup and key features of your product with clear and concise introductory videos. This ensures a smooth Onboarding experience and reduces the learning curve.
Efficient Troubleshooting:
Videos can address common customer problems, providing step-by-step solutions that are readily accessible. Imagine a customer facing a software error – a quick video tutorial can guide them through the fix, saving them time and frustration.
Effective Product Training:
Help customers learn how to use your product effectively, maximizing its value and their return on investment. This can be achieved through a series of Tutorial Videos covering different aspects of the product's functionality.
Ongoing Support:
Create a library of videos that address frequently asked questions, providing customers with readily available support 24/7. This can be integrated into a customer support portal or knowledge base, making it easy for customers to find the answers they need.
Unlocking Video Power: Beyond Product Launches
- Product Launches: Introduce new products to the market, showcasing their features and benefits in an engaging way. A well-crafted product launch video can Generate Excitement and drive pre-orders.
- Sales Enablement: Equip sales teams with Compelling Video Content to use in their presentations and customer interactions. Videos can help sales reps explain complex technical concepts in a clear and concise manner.
- Customer Onboarding: Guide new customers through the initial setup and use of your product. onboarding videos can reduce the learning curve and improve customer satisfaction.
- Marketing Campaigns: Promote your product or service through engaging video content that resonates with your target audience. Videos can be used in social media campaigns, email marketing, and website landing pages.
Mastering Product Demo Videos
These videos showcase the features and benefits of your product, highlighting its key functionalities. They are ideal for introducing new products, generating interest, and showcasing innovation.
How-to Videos:
These provide step-by-step instructions on how to use your product, addressing common tasks and challenges. They are perfect for customer onboarding, troubleshooting, and providing ongoing support.
Case Studies:
These videos demonstrate how your product has been successfully implemented in real-world scenarios, showcasing its value and impact. They are particularly effective for building credibility and demonstrating the ROI of your product.
Tutorials:
These offer in-depth guidance on specific aspects of your product, providing detailed instructions and tips. They are ideal for advanced users who want to learn more about specific features or functionalities.
Winning Video Strategies for Product Launches
Developing a winning strategy for Technical Walkthrough Videos involves careful planning and consideration of your target audience, goals, and desired outcomes. A well-defined strategy ensures that your videos are effective and achieve the desired results.
Know Your Audience:- Identify the specific audience you want to reach with your videos.
- Understand their technical knowledge, their pain points, and what they are looking for in a solution.
- Determine what you want to achieve with your videos.
- Do you want to increase brand awareness, generate leads, or drive sales?
- Setting clear goals allows you to track your progress and measure the success of your videos.
- Create a narrative that engages your audience and highlights the value proposition of your product.
- Use Storytelling techniques to make the technical information more relatable and memorable.
- Tailor your videos for different platforms, considering the specific formats and audience preferences.
- For example, a video for LinkedIn might be more formal than a video for YouTube.
- Monitor the performance of your videos using analytics.
- Identify areas for improvement and optimize your strategy based on data-driven insights.
Engaging Viewers with Video Touchpoints
Technical Walkthrough Videos should strategically incorporate key touchpoints that Engage Viewers and drive desired outcomes. These touchpoints ensure that your message is clear, concise, and impactful.
The Hook: Capture Attention with a compelling opening that sets the stage for the video. This could be a strong visual, a provocative question, or a statement of the problem you're addressing.
The Problem: Clearly identify the specific problem or challenge that your product addresses. This helps viewers understand the context and relevance of your solution.
The Solution: Showcase how your product solves the problem, highlighting its key features and benefits. Use clear and concise language, avoiding technical jargon that might confuse the audience.
The Call to Action: Encourage viewers to take the next step, whether it's visiting your website, downloading a brochure, or contacting your sales team. A Strong Call to Action is essential for converting viewers into leads or customers.
Crafting Captivating Technical Walkthroughs
- Use high-quality visuals that are clear, concise, and visually appealing.
- Invest in good lighting, use professional-grade cameras or screen recording software, and ensure that your visuals are well-composed and easy to understand.
Audio:
- Ensure clear and professional audio that is easy to understand.
- Use a good quality microphone, eliminate background noise, and consider using a professional Voiceover artist for narration.
Editing:
- Use smooth transitions and pacing to keep viewers engaged.
- Avoid jump cuts or jarring transitions that can disrupt the flow of the video.
Call to Action:
- Include a Clear and Concise Call to Action that encourages viewers to take the next step.
- This could be a button, a link, or a verbal prompt.
Boosting Engagement with Video Walkthroughs
- Incorporate Interactive Elements such as quizzes, polls, or clickable buttons to encourage viewer participation. This can make the learning experience more active and engaging.
Short-Form Videos:
- Create short and concise videos that are easily digestible and shareable. People have short attention spans, so keep your videos focused and to the point.
Multiple Platforms:
- Distribute your videos across multiple platforms to reach a wider audience. Share them on social media, embed them on your website, and include them in your email marketing campaigns.
Personalized Content:
- Tailor your videos to specific audience segments, addressing their unique needs and interests. This can make your videos more relevant and engaging for individual viewers.
Turn Videos into Sales Machines
Technical Walkthrough Videos can be effectively integrated into your marketing funnel, driving viewers through each stage and ultimately converting them into customers. They provide valuable content that can nurture leads and build trust.
Awareness Stage: Use short, Engaging Videos to introduce your product and generate interest among potential customers. Share these videos on social media and other platforms where your target audience spends time.
Consideration Stage: Provide detailed Product Demos and How-To Videos to educate potential customers and address their concerns. These videos can be featured on your website or landing pages.
Decision Stage: Showcase Customer Testimonials and Case Studies to Build Trust and credibility. These videos can be used in email marketing campaigns or sales presentations.
Action Stage: Include Clear Calls to Action in your videos that encourage viewers to make a purchase or sign up for a free trial. Make it easy for viewers to take the next step in the buying process.
Target Your Audience for Maximum Impact
- Industry-Specific Videos: Create videos that address the unique challenges and opportunities faced by specific industries. For example, a video for the healthcare industry might focus on HIPAA compliance, while a video for the manufacturing industry might focus on process optimization.
- Customer Journey Mapping: Develop videos that align with the different stages of the customer journey, providing relevant information and support at each stage. For example, a video for new customers might focus on onboarding, while a video for existing customers might focus on advanced features.
- Persona-Based Content: Create videos that resonate with specific customer personas, addressing their individual needs and preferences. For example, a video for a technical buyer might focus on detailed specifications, while a video for a business buyer might focus on ROI.
How technical walkthrough video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to the technical steps demonstrated.
7.Brand Alignment Determining video alignment with brand message, identity, and technical expertise.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, technical walkthrough video examples 2024, n=7300 videos within duration <3 mintues, across industries.
