Is your SaaS product onboarding falling flat? Discover the power of interactive tutorials! This article showcases examples of engaging user guide videos specifically designed for SaaS products. Learn how these tutorials can transform complex processes into intuitive experiences, leading to higher user engagement and faster product adoption.
Video's role in modern marketing:
96% of people have watched an explainer video to learn more about a product or service. 90% of marketers saw their digital engagement strategies completely transform during the COVID-19 pandemic, according to V. Afshar, Research Director at Salesforce.
There was a 50% increase in views on videos geared towards beginners.
Reduce churn and boost user satisfaction in your business. These examples prove that interactive user guide videos directly correlate with increased feature adoption and reduced customer support inquiries. See how interactive elements, like quizzes and branching scenarios, can create a more engaging learning experience for your users. From clickable hotspots to embedded assessments, explore a range of interactive techniques to inspire your next onboarding video.
Isometric 3D animation brings Impact My Biz's vCIO services to life in this efficient Video User Guide. The visuals are crisp, clearly demonstrating the benefits of regular reporting and vendor management, making complex concepts easily digestible. The video's short length and professional design leave a strong impression.
The use of blue and teal colors, consistent with Impact My Biz branding, enhances the overall appeal. This video effectively targets small to medium-sized businesses seeking to improve their technology strategy, encouraging viewers to visit the website for more information.
Guesty's Guide User Video cleverly simplifies multi-unit property management. The animation style is clean and modern, making the complex process of managing multiple sub-units easily understandable. Visual metaphors, such as the building exterior revealing individual units, are used effectively.
The video's strength is its clarity. It efficiently showcases the Guesty interface and multi-channel booking capabilities, emphasizing ease of use. This approach makes the platform's value proposition immediately apparent to potential users.
What We Can Learn
Group similar property features for easier management, boosting viewer understanding and adoption.
Intriguing visuals immediately captivate; rapid editing maintains engagement. A Guide Video User will find this cinematic piece truly inspiring.
Metaphors, such as the gymnast and aurora, powerfully convey pushing limits and achieving the impossible. The rotating Earth subtly showcases global reach, leaving a lasting impression.
What We Can Learn
Inspire viewers with visuals that mirror their ambitions, sparking curiosity.
4. OWN.CANCER 2D User Guide Video - Explain immunotherapy implicitly
Cancer treatment advancements are vividly showcased in this OWN.CANCER user guide video. The animation style is both informative and visually stunning, simplifying complex medical concepts. Alberta's role in immunotherapy research is powerfully presented, inspiring hope for the future.
This short video effectively communicates the potential of immunotherapy, leaving viewers with a sense of optimism. The use of visual metaphors, such as the umbrella and globe, adds emotional depth, while the clear narration ensures easy comprehension. The 69-second runtime is perfectly balanced.
What We Can Learn
Relatable stories create a personal connection, driving engagement.
5. Elaad Animated User Guide Video - Promote sustainable practices
Charging technology's evolution is brilliantly showcased in this user guide video. The retro-modern animation style, juxtaposing vintage imagery with modern electric car interfaces, immediately grabs attention. The video clearly demonstrates the platform's user-friendly interface, making smart charging accessible to all.
Elaad's platform is presented in a concise and engaging manner, highlighting the convenience and sustainability of smart charging. The video's visual clarity and efficient information delivery make it a strong example of effective technical communication, lasting 2 minutes and 10 seconds.
What We Can Learn
Craft a clear, concise narrative; viewers will easily grasp your product's value.
Does this user guide video effectively communicate complex insurance information? The answer is a resounding yes. Playful animations and vibrant visuals make understanding comprehensive coverage simple and engaging. Visual metaphors, such as the diamond representing car value, are brilliantly used.
GEICO's concise approach, with its quick cuts and on-screen text, keeps viewers hooked. The video cleverly explains the nuances of deductibles and coverage limits, all within a short timeframe.
What We Can Learn
Combine entertainment and education. viewers will remember and share.
Deciding on a digital transformation approach can feel like facing several locked safes, as portrayed in this user guide video by ASUS. The animation uses thought bubbles to visualize the chaos of conflicting ideas, tech confusion, and a clear path to growth, pushing a viewer to choose strategically and unlock potential value.
PwCs Digital Operations Maturity Assessment provides this key, displayed on a laptop screen, mapping current state, future possibilities, and a clear path ahead. The video emphasizes its global network, the speed of the process, visual aids, and impactful insights leading to increased productivity and reduced costs; focusing on results rather than just features of a tool.
Clear and concise, this U.S. Bank user guide video excels in its straightforward approach. The simple yet effective visuals, such as the use of clear on-screen text, enhance understanding.
Practical application is a key strength. The video's logical structure and concise nature maintain viewer engagement, making it a model for instructional videos.
Chainalysis's Product User Guide immediately captivates with its dynamic visuals. The clear presentation of complex blockchain data and platform functionality is impressive. This video effectively targets businesses, government agencies, and Web3 companies needing blockchain solutions.
The video's modern aesthetic and concise messaging leave a lasting impression. It expertly demonstrates how Chainalysis simplifies risk management and criminal investigations, making it a compelling example of effective product marketing.
Isometric animation brings this Product User Guide Video to life, instantly grabbing attention. The vibrant colors and simple visuals make complex data concepts easily digestible. A relatable kitchen scene cleverly introduces predictive analytics, showcasing its real-world applications.
Accenture's Applied Intelligence is presented through diverse examples, from dinner plans to global health initiatives, highlighting its versatility. The one-minute runtime is perfect for maintaining viewer engagement. The use of color enhances the visual appeal, and clever metaphors make the information accessible.
What We Can Learn
Start with a familiar problem. your viewers will connect instantly.
Efficient network management is simplified with the Netgear Insight app. The Animation User Guide cleverly uses relatable scenarios, like a taxi driver managing their network remotely, to illustrate the app's capabilities. This makes complex concepts easily digestible.
The video's clean aesthetic and concise explanations make it highly effective. The clear call to action, combined with the visual demonstration of the app's features, leaves a lasting impression. This is a strong example of a product explainer video.
Clean lines and dynamic transitions immediately engage. The clever morphing intro, showcasing the app's functionality through clear screen recordings, is a strong visual. This User Guide Video Animation expertly uses a dark blue color scheme and glassmorphism for a modern, professional aesthetic.
The concise narration perfectly complements the visuals, making the information easily digestible. The closing sequence, an abstract wave of expanding data, leaves a lasting impression, highlighting 1Password's comprehensive protection. A Download Today button completes the call to action.
Panda Dome Premium's update management is brilliantly showcased in this concise user guide video. The video's clean animation and vibrant colors make complex information easy to understand, targeting both individuals and businesses.
Highlighting features like centralized updates and real-time monitoring, the 28-second length is perfect for conveying the software's value. The visuals are captivating, leaving a lasting impression of Panda Dome Premium's ease of use and comprehensive protection.
What We Can Learn
Keep it short and sweet; viewers will stay engaged until the end.
Australia's future unfolds through compelling visuals in this user guide video. Animated infographics, like the interconnected pathways and circular diagrams, brilliantly illustrate complex data, making the Australian National Outlook accessible. The concise presentation and clever use of metaphors, such as doors symbolizing different futures, enhance understanding.
The video's 2-minute-53-second runtime is perfectly paced, maintaining viewer engagement. The use of 2D animation is particularly effective, simplifying complex information. The final call to action is clear and impactful, leaving viewers wanting to learn more.
What We Can Learn
Prioritize a clean, colorful design; it boosts viewer engagement.
Coinbase's video immediately captivates with its innovative approach to data center optimization. The User Guide Walkthrough is a masterclass in visual communication, simplifying complex technical concepts.
The animation's clean style and effective use of color create a memorable experience. This first-of-its-kind solution is presented clearly, leaving viewers with a strong understanding of its benefits.
Hotjar's video expertly showcases its Platform User Guide. The dynamic visuals, especially the comparison of data capture methods, instantly clarify the core offering. Motion graphics cleverly simplify complex data concepts, making them accessible to a broad audience including website owners and UX professionals.
The video's success lies in its clear demonstration of Hotjar's value. It effectively communicates the importance of complete data for accurate insights, subtly encouraging users to opt for 100% session capture. The clean design ensures the information remains central, creating a highly effective tool for understanding the platform.
Google Search's inner workings are revealed through engaging visuals. This User Guide Animation Video cleverly uses animation to show how human raters improve search results, making complex information accessible. The use of split-screen comparisons and a clear visual style enhances understanding.
The video's concise presentation and relatable examples, like a dog adoption search, effectively communicate the importance of human input in Google Search's algorithm. The overall effect is a clear, engaging explanation of a technical process.
Replacing a Social Security card is simplified in this Platform User Guide Video Example. The animated style makes the process clear, even for those less tech-savvy. AARP's branding is seamlessly woven into the design.
Visual cues, such as the dog chewing the card, are highly effective. The step-by-step instructions are concise and well-paced, making the information accessible to all viewers.
Does securing your family's financial future feel overwhelming? This Animated User Guide Video from Edward Jones simplifies understanding term life insurance. The animation is clear and relatable, showing various family stages and their insurance needs.
Visuals effectively communicate the benefits, making the concept of coverage accessible. The app mockup demonstrates how easy it is to explore options. The video concludes with a clear call to action, encouraging viewers to learn more.
Explaining dividends and yield becomes engaging with Charles Stanley's Learning Online Academy. The video's concise User Guide Feature uses 2D motion graphics, like the stacked money illustration, to clarify complex financial ideas. It's short, impactful, and visually appealing.
The dark blue and teal color scheme creates a professional feel, while the classroom setting makes learning approachable. This approach successfully simplifies investment concepts for new investors, leaving a lasting impression.
RightCoach's platform shines in this User Guide Feature Video. The video's clean visuals and concise demonstrations make complex processes easy to grasp, addressing the needs of data analysts and engineers.
Its clear depiction of collaboration and intuitive web app design makes the platform's value immediately apparent. The video effectively communicates the ease of use and efficiency gains, making it a compelling example of a well-executed product demo.
Does home security feel overwhelming? This User Guide Product video simplifies it. The Aircove router's elegant design and user-friendly interface are immediately engaging, making complex security accessible. Clear visuals demonstrate the VPN's function, building confidence. ExpressVPN branding adds to the trustworthiness.
The video's strength is its simplicity. It avoids jargon, focusing on benefits. The network lock feature demonstration highlights proactive security. WPA3 encryption support is also mentioned. This is a great example of a clear, effective product demo.
AXA's impactful climate commitment unfolds through a visually compelling Software User Guide Video. The stark contrast between flooded houses and melting snow immediately highlights the pressing issues, while a lightbulb suggests the company's innovative approach. This leads into scenes showcasing real-world applications such as EV charging and home inspections, underscoring the practical solutions and resource saving products the brand offers to its customers.
The video conveys a clear message about AXA's four-level approach to fighting climate change, emphasizing sustainable investments, and an aim for net-zero emissions by 2025. The use of the AXA Climate Academy for employee education, its partnerships, biodiversity initiatives and its broader social contributions, creates a comprehensive overview of this companys climate focused activities, all portrayed with a clean animation and relatable situations, making this video a source of inspiration for other brands.
This Capital One Business payment portal video, an Animation Video User Guide, immediately grabs attention with its dynamic visuals. The clean animation style and strategic use of color effectively communicate the platform's ease of use and time-saving features. It's approximately 1 minute 37 seconds long.
The video successfully showcases the rewards program and its seamless integration with accounting software. This makes the complex process of vendor payments simple and efficient. The video's concise messaging and clear visuals make it a highly effective marketing tool.
AppFolio's software streamlines property management. The Video Product User Guide cleverly uses hand-drawn animation and watercolor textures to create a visually appealing and memorable experience, targeting property managers and real estate professionals. This style effectively communicates complex features in a simple, engaging way.
The video's dynamic pacing and clear messaging ensure viewers understand AppFolio's automated leasing flow, AI assistant, and self-service showings. Mobile and desktop interface mockups demonstrate the software's practical application, highlighting its benefits for efficient property management.
Smart financial decisions start here. This User Guide Video cleverly uses animation to demystify 0% car finance deals, showing how dealerships might inflate prices. The video's straightforward approach makes complex financial information easy to understand.
It expertly guides viewers through the car-buying process, emphasizing the importance of careful contract review and the benefits of seeking professional financial advice from a mortgage broker. This is a must-watch for anyone navigating the complexities of car financing.
Online shopping pain points? This Platform User Guide Video for American Express directly addresses them. Its concise demonstration of the Click to Pay feature, using clear visuals and a fast pace, is highly effective. The video is targeted at merchants and financial institutions, showcasing benefits for both.
The video's modern design, with its flat illustrations and bright color palette, enhances its visual appeal. The single enrollment feature is a key highlight, emphasizing convenience. This is a compelling example of a product demo, effectively communicating its value proposition.
Dynamic animation breathes life into Cast & Crew's journey. This User Guide Walkthrough Video cleverly uses bold visuals and a fast pace to showcase the company's success and partnership with EQT, effectively communicating the industry's growth and potential to entertainment professionals and investors. The video's two-minute-plus runtime provides a comprehensive overview.
The concise messaging and clear presentation of information make it easy to understand Cast & Crew's services and future plans. The vibrant color palette and isometric illustrations create a visually appealing experience, leaving a lasting impression.
Public transportation professionals will find this Animated User Guide for Clever Insights incredibly helpful. The video's clear visuals and straightforward approach make understanding the software's capabilities easy, especially for those unfamiliar with data analysis tools. It efficiently demonstrates how the software simplifies data management for public transportation agencies.
Clever Insights' intuitive dashboard and reporting features are showcased effectively. The video's focus on ease of use and compliance with NTD reporting requirements is particularly relevant to the target audience. It's a strong example of a concise and informative explainer video.
5G's potential explodes onto the screen with a network of connected dots. This User Guide Animation immediately captivates with its sharp visuals and clear messaging. The animation cleverly uses icons to represent diverse applications, from VR to smart fridges, showcasing 5G's versatility. The consistent blue and white color palette enhances the professional feel.
Gemalto's security solutions are seamlessly integrated, demonstrating their crucial role in a secure 5G ecosystem. The 2D motion graphics are polished and effective, making complex technology easily understandable. It's a compelling example of how to communicate the value proposition of a technology company.
FAQ
How do I plan a compelling software user guide video?
Compelling software user guides begin with understanding the target audience and software functionality. Scripts highlighting key features and benefits, using a visual style that aligns with the brand, are essential.
What makes a software tutorial video truly engaging?
Engaging software tutorials prioritize clarity, conciseness, and visual appeal. High-quality visuals, clear audio, and engaging animations demonstrate software usage effectively.
How can I structure an app user guide video for clarity?
A clear structure is crucial for app user guide videos. Start with an overview and progress logically through specific features, using clear headings, transitions, and callouts.
What are essential elements of an effective software demo video?
Effective software demos clearly demonstrate the software's value proposition and key features using real-world examples and a compelling narrative.
How do top companies use onboarding videos to retain users?
Onboarding videos retain users by focusing on key features and benefits, guiding new users through initial setup and usage with a friendly tone and clear visuals.
How can I repurpose existing FAQs into engaging guide videos?
Existing FAQs can become engaging guide videos by visually demonstrating solutions to common problems, using a conversational tone and clear visuals.
What's the ideal length for a software feature explainer video?
Ideal software feature explainer videos are concise (under 2 minutes), focusing on a single feature and its benefits with clear visuals and a concise script.
How do I script a concise yet comprehensive tutorial video?
Scripting a concise yet comprehensive tutorial video involves starting with a clear objective, outlining key steps using a conversational tone, and focusing on demonstrating value and providing clear instructions.
What tone and style best suit a technical walkthrough video?
Technical walkthrough videos benefit from a professional, informative tone, clear language (avoiding jargon), and clean, easy-to-understand visuals.
How can I optimize an instructional video for search visibility?
Optimizing instructional videos for search involves using relevant keywords in the title, description, and tags, optimizing the thumbnail, and promoting on social media.
What are best practices for branding a training video series?
Branding a training video series requires consistent branding elements (logo, colors, fonts) and a consistent tone and style for a cohesive experience.
How do I create an accessible product walkthrough for all users?
Accessible product walkthroughs utilize clear audio descriptions, captions, and keyboard navigation to ensure inclusivity for all users.
What call to action should I include in my application demo?
Effective calls to action in application demos direct users to specific actions like visiting a website, signing up for a free trial, or contacting a sales team.
How can I showcase software features effectively in a video?
Showcasing software features effectively involves using screen recordings, animations, and real-world examples to demonstrate functionality and highlight key benefits.
What are creative ways to introduce a new app feature via video?
Creative app feature introductions can involve teaser videos highlighting benefits, using animations and engaging visuals to generate excitement. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
How to plan and optimize User Guide Videos?
Targeted Communication: "If you're talking to everyone, you're talking to no one." - Bernadette Jiwa. Advids used this insight for a healthcare client. We crafted a user guide video specifically for elderly patients, using clear language and visuals, leading to a 25% increase in patient adoption of a new telehealth platform.
Actionable: Tailor video content to specific audience segments.
Visual Storytelling: "The most powerful person in the world is the storyteller." - Steve Jobs. Advids leveraged this for an e-commerce client. We created a user guide video showcasing product features through a relatable customer journey, resulting in a 15% increase in product page conversions.
Actionable: Use visuals to create compelling narratives in videos.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids applied this to a manufacturing client. We created a concise user guide video demonstrating complex machinery operation, reducing training time by 30%.
Actionable: Ensure clarity and conciseness in video messaging.
User-Centric Approach: "You've got to start with the customer experience and work back toward the technology, not the other way around." - Steve Jobs. Advids used this approach for a financial services client. We conducted user research to understand their needs, creating a user guide video that addressed key concerns, leading to a 20% increase in customer satisfaction.
Actionable: Design videos based on user research and feedback.
Continuous Improvement: "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." - William A. Foster. Advids embodies this philosophy. We constantly analyze video performance metrics and iterate on our approach, ensuring continuous improvement in client results. For a gaming client, we A/B tested different versions of a user guide video, leading to a 10% increase in player retention.
Actionable: Track video metrics and iterate for optimal performance.
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Why Advids for User Guide Video?
At Advids, we create compelling User Guide Videos that simplify complex information and enhance user experience. Our blend of creative storytelling, advanced technology, and proven experience ensures your guides are both engaging and effective.
Unlocking the Power of User Guide Video:
Customized User Guide Video Solutions: We tailor each video to your specific needs, whether it's a product tutorial, software demonstration, or an onboarding guide. Our team crafts clear, concise, and visually appealing videos that empower your users. Creative Storytelling Through Animation: We use animation to break down complex processes into easily digestible steps, making your user guides more engaging and memorable. Cutting-Edge User Guide Video Technology: We utilize the latest software and techniques to create high-quality videos optimized for various platforms and devices.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a User Guide Video successful. We've produced between 185 and 470 User Guide Videos specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create effective User Guide Videos. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized. Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity, resulting in User Guide Videos that truly resonate.
Ready to unlock the potential of User Guide Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a User Guide Video?
A User Guide Video is a type of instructional video designed to guide users through the features, functionalities, and benefits of a specific product or service. It provides practical guidance on how to use the product effectively, empowering users to confidently navigate and utilize its features. User Guide Videos are often integrated into product interfaces, knowledge bases, or help centers, making them readily accessible to users seeking assistance.
User Guide Videos are valuable for companies looking to improve user onboarding, reduce support tickets, and enhance customer satisfaction. They can be used to introduce new users to the product, demonstrate specific features, address common issues, and provide troubleshooting tips. By providing clear and concise instructions, User Guide Videos help users quickly understand and utilize the product, leading to a more positive user experience.
What do top User Guide Videos have in common?
Craft compelling user guide videos by focusing on clear communication and impactful visuals to maximize user engagement.
Defined Scope: Focus on specific features, avoiding overwhelming users with too much information. Prioritize core functionalities.
Target User Persona: Tailor the language and complexity to the user's skill level. Emphasize relatable scenarios.
Logical User Path: Use visual cues and annotations to guide viewers. Highlight key navigation points.
Problem/Solution Framework: Clearly state the problem and demonstrate the solution using the software. Show, don't just tell.
High-Quality Screen Recordings: Use professional-looking recordings with clear audio and visuals. Edit for conciseness.
Focused Feature Highlights: Break down complex features into smaller, digestible segments. Use clear labels and transitions.
Engaging Visual Story: Use a human-centric approach, focusing on the user's experience. Create an emotional connection.
Authentic Use Cases: Show the software in action within realistic contexts. Use diverse examples.
Actionable Call to Action: Provide clear and concise instructions on what viewers should do next. Make it easy to follow.
Performance Metrics: Use data or testimonials to build trust and credibility. Showcase positive user feedback.
What makes User Guide Video effective?
User guide videos must be clear and concise. Every effective video begins with understanding the target audience and their needs. To maximize learning and satisfaction, videos use clear language, screen recordings, and animations.
A narrative structure transforms learning into a journey. Information is presented in digestible segments, reinforced by quizzes and interactive elements. Continuous improvement is driven by user feedback, addressing real user pain points.
Rigorous testing, including A/B testing and user surveys, is essential for measuring comprehension. Structure the video to mirror the users workflow, providing step-by-step guidance. Prioritize concise messaging, high-quality visuals, and professional editing to maximize engagement and comprehension.
How long should your User Guide Video be?
Optimize user guide video length for maximum impact by aligning video type, content, and viewer engagement.
Pre-production Considerations for Determining Video Length:
What's the core user need addressed?
Who's the intended viewer profile?
How many steps need demonstration?
What's the product's complexity level?
Which platform dictates video length?
What visual style best suits the guide?
Does the video need a personal touch?
User guide video length guide
User Guide Types
Video Length
Use Case
Funnel
Screen Recording
1-2 minutes
Quickly showcases software navigation; ideal for simple, straightforward tasks
Onboarding
Animated Screencast
1-2 minutes
Highlights key features with engaging visuals; suitable for complex software
Education
Tutorial Montage
1.5-2.5 minutes
Combines short clips for a concise, focused tutorial; effective for multiple steps
Engagement
Explainer Video
45-90 seconds
Clearly explains a product's value proposition and core functionality; uses animation or live action
Awareness
Talking Head
30-60 seconds
Provides a personal touch; best for introductions or complex concepts; clean style
Consideration
How to create User Guide Videos?
Crafting compelling user guide videos requires a strategic approach that prioritizes clarity, engagement, and a deep understanding of your target audience's needs. This ensures your video effectively guides users and showcases your product's value.
* Target Audience - Tailor the video's tone and complexity to resonate with specific user needs and tech proficiency.
Key Features - Prioritize features that solve user pain points and showcase product value.
Script & Storyboard - A well-structured script and storyboard prevent rambling and ensure a logical flow.
Video Format - Select a format that best showcases the product's interface and functionality.
Visual Elements - Use consistent branding and high-quality visuals to create a professional and trustworthy image.
High-Quality Footage - Crisp, clear footage ensures viewers can easily follow the on-screen actions.
Visual Aids - Use animations and graphics to highlight key interactions and simplify complex processes.
On-Screen Text - Use concise, clear text to reinforce spoken instructions and highlight important details.
Voice-Over - A professional voice-over adds credibility and enhances viewer engagement.
Final Edit - A well-edited video maintains viewer interest and ensures a seamless user experience.
Choosing the Right User Guide Video Style
Understanding the core components of user guide videos is a great start. Now, let's dive into choosing the perfect style to resonate with your audience and achieve your video goals. This crucial step ensures your message lands effectively and drives desired user actions.
Finding the right style involves considering several factors. We'll explore these factors to help you make informed decisions that maximize your video's impact.
Audience and Objective: Think about your target audience's technical skills and what you want them to achieve after watching. Tech-savvy users might prefer concise screen recordings, while beginners may benefit from detailed animated explainers. Are you aiming for quick onboarding or in-depth product education? instructional videos are perfect for training on complex software features, while product demo videos effectively showcase functionality and benefits.
Complexity and Length: Match the style to the complexity of your content. Simple tasks thrive with short screen recordings, while complex procedures might require animated explainers. Remember, shorter videos maintain engagement, especially for quick tutorials.
Branding and Visuals: Maintain consistent branding with familiar colors, logos, and fonts. Prioritize clarity with crisp visuals and clear audio. Incorporate visual aids like animations and graphics to simplify complex processes.
Engagement and Iteration: Choose a professional voice-over to add credibility and enhance engagement. Show your product in action within relatable scenarios to connect with viewers. Don't forget to test your video and iterate based on user feedback for continuous improvement. Explore different formats like screencasts, tutorials, and talking-head videos to find the most effective approach.
By carefully considering these factors, we can create user guide videos that are both informative and engaging, ultimately empowering our users and showcasing our product's value.
How user guide video examples are curated?
We dove deep into user guide videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic user guide videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Practicality Examining the clarity and ease of following the instructions provided. 7.Problem Solving Determining how effectively the video addresses user pain points and offers solutions. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, user guide video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
