Video Creation Service

30 Engaging Instructional Explainer Video Examples To Boost Engagement

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Instructional Explainer Video Examples
FAQ
How Learning Science Boosts Explainer Video Effectiveness
Why Advids for Instructional Explainer Video?
What is a Instructional Explainer Video?
What do top Instructional Explainer Videos have in common?
What makes Instructional Explainer Video effective?
How long should your Instructional Explainer Video be?
How to create Instructional Explainer videos?

Want to captivate your audience and drive meaningful engagement? Discover the power of explainer videos! This article explores 30 compelling examples, showcasing how these videos transform complex ideas into clear, concise narratives that resonate with viewers. We will analyze the storytelling techniques employed in these videos, revealing how they foster understanding and boost interaction, ultimately leading to measurable results. Get ready to unlock the secrets of engaging explainer videos.

Video's role in modern marketing:

Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025.
68% of marketers believe video marketing gives them more ROI than Google Ads.
61% of companies point to time and bandwidth as their biggest hurdles for video creation.

Looking to create video marketing content that delivers a strong ROI? Explainer videos offer a streamlined solution. We will unveil 30 instructional explainer video examples, demonstrating how these videos simplify complex information into visually engaging narratives that boost comprehension and drive conversions. Learn practical strategies for crafting explainer videos that not only educate but also entertain, leaving a lasting impact on your audience.

Instructional Explainer Video Examples

1. CorVel

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Duration : 1 minute and 0 seconds

Amidst an ever-changing global landscape, CorVel pioneers relentless innovation. They empower proactive identification and swift resolution of complex issues, translating challenges into opportunities for better outcomes. This dedication to progress drives collaborative technology development, ensuring positive results for all stakeholders in healthcare and claims management.

Their vibrant abstract visual narrative acts as a blueprint for progress, clearly translating intricate processes and leveraging AI for data patterns into understandable flows. This dynamic presentation functions like a sophisticated procedural training video, illuminating complex operations and demonstrating the tangible impact of innovative solutions, delivering virtual care and risk management with precision.

What We Can Learn

Focus on clear technical demonstrations on landing pages potentially increasing audience conversion by 80 percent.


2. Wabtec Animated Training Video

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Duration : 1 minute and 17 seconds

Mastering the vital resource of fuel in the vast railway landscape has been a persistent challenge. The Wabtec Fuel Application powered by EdgeLINC arrives as a powerful solution, transforming guesswork into precise, data-driven management right at the locomotive level, tackling this elusive problem head-on.

This system provides continuous real-time fuel usage reporting and analysis. Empowering operators with accurate consumption monitoring and reporting, complex fuel usage is made transparent through visuals that feel as informative and dynamic as an animated training video, enabling proactive early detection of issues and potential loss.

Offering actionable intelligence for optimizing routes and planning, this solution unlocks significant annual savings potential, ultimately driving more efficient and reliable rail operations across the entire network.

What We Can Learn

Illustrate complex capabilities simply through clear engaging animated visuals emphasizing effortless operation.


3. Analog Devices Technical Explainer Video

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Duration : 1 minute and 1 second

Bringing instrument-grade optical measurement into tiny, embedded systems is a significant leap. This video expertly presents the challenge of high-speed, low-level current detection in complex applications, highlighting the critical need for a new solution that fundamentally changes what's possible for engineers.

Addressing this gap, the ADA4355 µModule is introduced as that compact, complete solution. Showcased effectively through this Technical Explainer Video, its microscopic footprint offers dramatic space savings compared to older discrete methods, enabling powerful performance in portable or size-constrained applications where it simply couldn't fit before.

Its ability to measure picoamp signals with low noise and capture rapid, narrow pulses means designers gain unprecedented accuracy and event detection capability in their embedded designs. It truly brings high-end performance to the miniature space, inspiring possibilities for complex sensing projects.

What We Can Learn

Showcasing functional benefits with animation can increase viewer purchase intent by 20 percent.


4. OpenText Software walkthrough video

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Duration : 1 minute and 20 seconds

Realizing the potential of cloud migration means overcoming inherent complexities. This OpenText animation directly addresses those enterprise anxieties, vividly showing the difficulty in getting applications to the cloud while juggling costs, security, and compliance concerns.

More than a simple software walkthrough video, this piece excels by interpreting the solution's value proposition. It visually depicts OpenText Cloud Managed Services seamlessly connecting existing systems to Google Cloud, demonstrating the expertise and support that manage the migration and ongoing operations.

It compellingly presents a streamlined path towards hosting information management workloads, highlighting the relief and confidence gained through a single, comprehensive service level agreement for a truly hassle-free cloud journey.

What We Can Learn

Simplify complex equity ownership and employee option details through clear animation.


5. AxxonSoft Animated Training Video

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Duration : 1 minute and 21 seconds

Communicating the demands of dynamic supply chains requires clarity. An expertly crafted animated training video presents the Panasonic Toughbook mobile computing platform, showcasing a solution engineered for operational agility, moving beyond the limitations of rigid, hard-mounted systems.

What truly resonates is its inherent flexibility; the device transitions seamlessly, detaching for use across warehouse tasks or sharing between vehicles, significantly boosting utilization with fewer required units. This visual narrative underscores genuine cost savings and streamlined workflows. Its demonstrated ruggedness and proven reliability, highlighted by impressive failure and repair statistics, promise minimal disruption and a low total cost of ownership, making it an inspiring choice for challenging environments.

What We Can Learn

Show testing procedures with visuals demonstrating extreme durability meeting rigorous standards effectively.


6. ServiceTrack Procedural Training Video

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Duration : 1 minute and 27 seconds

Gaining comprehensive oversight of purchasing feels seamless with ServiceTrack. Its live dashboard notifications and insightful reporting turn complex logistics into a clear, continuous stream of activity, empowering faster, informed operational decisions.

The platform's bespoke catalogue, featuring tailored lists and pre-approved bundles, simplifies repeatable orders and streamlines adherence to internal processes. This focused approach acts almost like a dynamic procedural training video built into the workflow, ensuring compliance while empowering global teams with unparalleled control over inventory and spend from any device.

What We Can Learn

Emphasizing precise color accuracy under Delta E less than one ensures visuals resonate professionally.


7. Quuu Product Demonstration Video

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Duration : 1 minute and 30 seconds

Unburdening marketers from the relentless content hunt is where Quuu truly shines, offering a liberating solution. This Product Demonstration Video vividly illustrates its power, presenting a smart platform designed to eliminate the time sink of juggling multiple social media tools and finding relevant posts daily.

Expertly curating intelligent, hand-picked, engaging suggestions tailored to your specific needs, Quuu instantly fills your timelines. Its intuitive scheduler automates posting seamlessly to ensure consistent presence and audience engagement.

Furthermore, the recycling feature breathes new life into evergreen material, guaranteeing wider visibility across different audience segments. This ultimately frees up valuable time for genuine social connection, standing as an inspiring example of simplifying complex workflows for greater impact.

What We Can Learn

Accurate technical animation portraying precision builds trust with healthcare professionals eighty percent.


8. CAAT Product Demonstration Video

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Duration : 1 minute and 32 seconds

Facing retirement choices often brings uncertainty; CAAT addresses this head-on. Their video sharpens the focus between securing lifelong income via DBplus versus the fluctuating nature of a typical RRSP investment strategy.

Through a compelling visual dichotomy, the video contrasts the secure, predictable future offered by DBplus like a guaranteed income delivered reliably with the potential anxiety of relying on savings that could run out, devoid of built-in protections. This Product Demonstration Video makes complex financial security palpable and highlights the unique peace of mind provided.

What We Can Learn

Highlight long standing experience; 30 years expertise builds credibility instantly


9. VERITAS ALTA Educational video content

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Duration : 1 minute and 33 seconds

Tackling the hurdle of moving extensive enterprise archives feels less daunting when presented this clearly. VERITAS ALTA introduces a cloud archiving solution, anchored by Direct Migrator, specifically engineered for seamless transition from Enterprise Vault.

This approach promises impressive speed, saving up to 99% on one-time migration expenses and 15% over three years, significantly lowering the barrier to modernize. The comprehensive SaaS platform handles everything from capture to eDiscovery, positioning it as essential educational video content for understanding the future of compliant data governance with remarkable ease of use.

What We Can Learn

Visualizing smooth bore design improves cleaning efficiency reducing cycle time up to 50 percent.


10. SurveyMonkey Concept Explanation Video

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Duration : 1 minute and 34 seconds

Navigating today's rapidly changing markets demands insights that reveal not just what happened, but why. Unlike static historical reports, SurveyMonkey Industry Tracker provides this forward visibility, leveraging a trusted audience panel for real-time buyer perspectives globally.

The power of their platform, shown in this concept explanation video, lies in AI-powered insights that cut through noise, instantly highlighting meaningful shifts and their drivers. This delivers data-driven confidence and proprietary insights, allowing users to create custom dashboards for a clear view, fueling strategic decisions and thought leadership.

What We Can Learn

Show how your solution transforms impersonal robotic processes into positive engaging human experiences.


11. Trustifi Product Demonstration Video

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Duration : 1 minute and 35 seconds

Addressing the relentless tide of cyber threats targeting email feels overwhelming for businesses, with phishing and malicious messages constantly probing defenses. Existing security often complicates workflows instead of providing effortless protection against the myriad of dangers.

Trustifi offers a clear alternative, presented effectively in this product demonstration video. It shows how a unified platform delivers comprehensive protection, from guarding inbound emails against various attacks including spoofing, to enabling AI-powered encryption and providing total data control post-send, integrating seamlessly into daily email use.

The video powerfully conveys the shift from vulnerability to confidence. Its visual simplicity helps viewers grasp how features like easy recipient decryption and compliance support translate directly into peace of mind, making it an inspiring example of how to communicate advanced security benefits accessibly and compellingly.

What We Can Learn

Visualizing the complete production line flow highlights efficiency accelerating decisions.


12. CargoWise Customer Onboarding Video

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Duration : 1 minute and 37 seconds

Witnessing the effortless flow of global logistics data, this video unveils the power of CargoWise's deep integration. It masterfully illustrates data moving from quote to invoice within the system, cultivating efficiency and a singular source of truth for users.

This fluid connectivity extends beyond internal modules, linking seamlessly with external ERP and financial platforms. Crucially, integration includes critical government systems like customs authorities, a key driver for smooth cross-border movement. Showcasing how data moves seamlessly, this customer onboarding video effectively highlights the value of unified logistics, offering inspiration for clarity in technical demonstrations.

What We Can Learn

Identify the key visual techniques used: showing internal structure/technology, simulating performance (wet grip, handling, wear), placing the product in relevant environments


13. UX Builder Instructional Animation Video

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Duration : 1 minute and 47 seconds

Navigating the complexities of modernizing experiences becomes remarkably simple with SS&C Blue Prism UX Builder. Breaking down barriers to rapid digital evolution, this platform's drag-and-drop interface transforms abstract concepts into functional UI, compellingly showing how business users can quickly build engaging portals or mobile pages.

The potential unleashed by weaving together disconnected systems is profound. This insightful instructional animation video demonstrates seamless data integration from disparate sources, feeding into business processes that benefit both external customers and internal teams. The clarity of the video itself highlights the platform's user-friendly nature, inspiring confidence in streamlined development.

What We Can Learn

Use animation to clearly communicate the overall solution ecosystem and interconnectedness.


14. EpiCor Process explanation video

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Duration : 1 minute and 50 seconds

Supporting overall wellness often feels like navigating an invisible world within. The video pulls back the curtain on this, using vibrant animation to depict the gut microbiome as a thriving ecosystem processing fiber. By clearly laying out how beneficial bacteria metabolize inputs into vital compounds, this insightful process explanation video clarifies a core function supporting our well-being.

Understanding these internal factories reveals the effort needed to keep them productive. While feeding them with prebiotics or adding more with probiotics are options, EpiCor offers a distinctly direct route. This postbiotic ingredient delivers a unique fingerprint of beneficial metabolites already produced, offering a streamlined way to support digestive and immune health, inspiring new approaches to daily supplementation.

What We Can Learn

Visualize complex internal designs boosting viewer understanding and information retention up to 80%.


15. Rubrik Process explanation video

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Duration : 1 minute and 54 seconds

Amidst the relentless tide of data growth, enterprises embarking on their cloud journey face immense complexity. Modernizing infrastructure demands not just migration but securing and controlling diverse environments effectively. Finding simplification becomes paramount, making Rubrik's approach especially compelling for businesses.

Demonstrating how to achieve seamless cloud adoption, this process explanation video highlights key capabilities. It simplifies archiving with automated data lifecycle management and streamlines app migration and recovery through flexible instantiation, enabling self-service access for development or testing without impacting production.

Unifying data protection across multi-cloud and hybrid spaces is perhaps the most compelling element. This addresses the inherent complexity of modern data landscapes, providing enterprises with crucial control, visibility, and resilience in their journey to the cloud native world.

What We Can Learn

Clearly visualize complex financial processes through clean animation enhancing viewer understanding significantly.


16. Capital One Software walkthrough video

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Duration : 1 minute and 6 seconds

Charting a course through history reveals a constant quest for easier movement and better ways to handle life's essentials, especially payments. This Capital One presentation masterfully transitions from ancient progress to modern financial convenience. It transforms cumbersome cash into streamlined transactions accessible everywhere.

The debit card alleviates the emotional burden of handling cash, offering practical safety with zero fraud liability. Empowerment comes through seamless digital control via the mobile app. This software walkthrough video highlights intuitive features like locking and alerts.

Worldwide acceptance wherever Mastercard is seen unlocks a true sense of possibility. This demonstration inspires creators to showcase product value effectively, bringing unparalleled freedom and ease to daily transactions globally.

What We Can Learn

Use animation effectively to explain abstract concepts like digital twins clearly and simply.


17. Dell Technologies Procedural Training Video

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Duration : 2 minutes and 14 seconds

Tackling the frequent challenge of computer overheating, this Dell Technologies video provides an insightful, actionable roadmap to better system health. Its visual strategy expertly blends clean animated diagrams for physical care tips with precise screen recordings, transforming technical maintenance into an accessible process.

Serving as a practical Procedural Training Video, it outlines vital practices, from ensuring clear air vents through simple illustrations to navigating software like Dell SupportAssist for critical driver updates and Dell Power Manager for personalized thermal management. This comprehensive guidance empowers individuals to confidently address heat issues, fostering improved performance and potentially extending their hardware's lifespan.

What We Can Learn

Visualize complex topics with clarity; video increases viewer comprehension by 74 percent.


18. Algorand Customer Onboarding Video

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Duration : 2 minutes and 1 second

Forging a path towards inclusive global finance, the video envisions a future where billions currently underserved gain opportunity. The challenge of inequality, stemming from opaque and costly intermediaries, is vividly illustrated as a core problem this platform seeks to overcome.

A customer onboarding video compellingly details the approach, powered by a diverse team of experts. It highlights the protocol's continuous innovation, featuring fast, low-cost smart contracts and the flexible Algorand Standard Asset (ASA), enabling trustless transactions and diverse token creation.

This foundation allows developers to build transformative applications reaching underserved populations worldwide. Through strategic grants, Algorand actively fuels ecosystem growth, empowering researchers and builders to contribute to a truly borderless and equitable economy, demonstrating commitment beyond just technology.

What We Can Learn

Dynamically visualize complex technical concepts such as degrees of freedom clearly using animation.


19. AvaSure Instructional Animation Video

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Duration : 2 minutes and 30 seconds

Providing effective care within the diverse units of a hospital environment presents constant demands. This instructional animation video vividly illustrates these settings and introduces AvaSure 360 as a comprehensive platform built for safety and efficiency. The animation excels at making complex workflows and the interconnected system components immediately understandable.

The solution suite features TeleSitter for robust remote monitoring, Verify empowering bedside staff with visual tools for isolation, and Connect enabling virtual consultations with specialists instantly. Demonstrating these applications shows how the integrated platform supports diverse needs, helping health systems provide 360 degrees of care while improving the work life of those on the front lines facing unprecedented challenges.

What We Can Learn

Showing internal workings visually boosts viewer understanding of technical processes by over 30 percent.


20. RPM Global Educational video content

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Duration : 2 minutes and 37 seconds

Chasing a moving target defines the planning cycle in large operations as plans rapidly lose relevance. Addressing this core friction, this is compelling educational video content showing how Execute creates a truly live environment. It dramatically reduces manual effort by automating the recalibration of schedules based on real-time changes, allowing planners to react instantly.

Execute achieves this dynamic adaptation by seamlessly integrating feeds from across the mining value chain including operational machines, maintenance systems, and even geological updates. This unified, accurate perspective empowers teams site-wide, ensuring decisions are proactive and informed, ultimately bridging the critical divide between planning and execution to meet objectives.

What We Can Learn

Vividly visualize the transformation process demonstrating system efficiency and quality results with clear visual appeal.


21. Cribl Stream Concept Explanation Video

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Duration : 2 minutes and 41 seconds

Achieving clear command over data streams is a key takeaway. Cribl Stream 4.0 presents a unified interface simplifying data flow management across the Cribl suite, underscoring a cohesive platform vision. The database collector is notably compelling, making integration of structured data into pipelines simpler, avoiding traditional driver hassles.

This concept explanation video effectively shows pipeline profiling's proactive approach. It finds bottlenecks by analyzing CPU usage and process time, crucial for optimizing performance and preventing costly production slowdowns before they occur, saving engineering time previously spent troubleshooting issues.

What We Can Learn

Showcasing widespread adoption builds trust used by seventy seven percent of Fortune 500 brands.


22. Western Digital Software Tutorial Video

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Duration : 2 minutes and 51 seconds

Ensuring seamless journeys requires mastering the data flow within modern connected cars. Western Digital zeroes in on this crucial challenge, highlighting how storage reliability directly impacts passenger safety and trust in vehicle systems.

Insights into predicting component longevity, akin to a diagnostic scan, are conveyed through a practical software tutorial video. This analysis of workload patterns ensures consistent in-car system performance for engineers, empowering them with foresight to protect the end-user driving experience and prevent costly field failures.

What We Can Learn

Craft visually stunning environments and pacing to convey product quality and premium feel.


23. Xceedance Software Tutorial Video

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Duration : 2 minutes and 51 seconds

Wrestling with fragmented tools leaves claims adjusters buried under complexity, hindering productivity and causing visible frustration. This striking animated depiction captures that daily struggle, highlighting the inefficiency of juggling separate applications for core tasks and the resulting delay in client satisfaction.

Introducing The Xceedance Claims Management Platform offers a powerful antidote. Seeing the integrated features demonstrated in this software tutorial video instantly reveals the streamlined workflows that liberate time and provide clarity. Unified communication, seamless document handling, and simplified financials empower professionals.

This shift fosters quicker claim resolutions and genuinely happier policyholders. It's a compelling vision for claims teams seeking not just efficiency, but a truly transformed, less overwhelming work experience that drives superior outcomes forward.

What We Can Learn

Visualize precise technical outcomes with animation increasing confidence and reducing error perception.


24. Yamaha Step-by-step video guide

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Duration : 37 seconds

Igniting creativity, this vibrant campaign from Yamaha immediately captivates with its energetic, modern animation. It taps directly into the desire for self-expression, inviting viewers to participate in a dynamic musical challenge perfectly tailored for today's digital landscape.

The essence lies in transforming musical appreciation into active making by creating covers for a chance to win instruments. This exciting call promises rewards and recognition, suggesting that embarking on this challenge might involve a step-by-step video guide to help hopefuls craft their entries for online sharing.

What We Can Learn

Explain innovation through before and after visuals showing the dramatic shift to a new paradigm.


25. METRO Instructional Animation Video

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Duration : 37 seconds

Rarely do product presentations offer such a candid look beneath the surface. Peeling back the layers to reveal the METRO luminaire's internal composition, this approach provides clear visual insight into what makes it exceptionally durable and efficient. It's a demonstration of engineering transparency.

Unlike generic showcasing, this Instructional Animation Video meticulously highlights key components, explaining how features like advanced paint systems and pressure valves contribute to long-term reliability in challenging environments. This focus on the 'why' behind the build inspires genuine confidence.

The seamless integration of technical detail and potential applications like sport venues or tunnels makes it a compelling showcase. It serves as a masterclass in communicating complex value propositions clearly for those creating their own product videos.

What We Can Learn

Simple whiteboard animation engages viewers effectively by breaking down complex ideas visually.


26. Fantech Step-by-step video guide

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Duration : 54 seconds

Unraveling the challenge of lengthy dryer vents becomes simple with this sharp visual insight. The animation directly showcases the DEDPV-705, immediately conveying its role in enhancing system performance and safety standards.

Acting as a pragmatic step-by-step video guide, the clear diagram reveals key technical strengths. Features like UL certification and capacity for 125 feet duct runs address complex setups. Metal construction, automatic function, status indicators, and accessible clamps underscore practical durability and operational ease for owners.

What We Can Learn

Animated assembly visually simplifies complex technical processes, fostering clear understanding.


27. Enbridge Gas Educational video content

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Duration : 16 seconds

Achieving optimal home comfort and managing energy costs becomes a clear goal as clever visual storytelling illuminates the impact of insulation. Engaging animated graphics effectively highlight the challenge of seasonal temperature shifts, making the necessity of a well-insulated home instantly compelling and understandable.

With relatable directness, the video tackles the homeowner question, 'Does my home have enough insulation?' It then empowers viewers by positioning Enbridge Gas as the guide. The energy audit process is explained as revealing precise needs and program eligibility. This effective educational video content simplifies navigating potential upgrades, providing a direct path to valuable resources.

What We Can Learn

Simplify intricate technical comparisons effectively using clear side by side animated visual views.


28. SendGrid Customer Onboarding Video

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Duration : 17 seconds

Empowering developers to sculpt sophisticated communication flows requires intuitive tools. Serving as a dynamic customer onboarding video, the animation reveals how SendGrid's API ignites possibilities, allowing users to customize interactions, experiment with precision, and gain vital real-time insights effortlessly. It visually translates complexity into potential.

This engaging approach goes beyond showcasing features; it builds a visceral connection by depicting the *results* developers achieve meaningful personalized connections and data-driven success. Others can learn from this visual strategy to inspire builders and clearly articulate the impactful value proposition of their own programmable products.

What We Can Learn

Integrate seamlessly with existing tools transforming scattered data into a unified powerful view.


29. Xometry Software Tutorial Video

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Duration : 21 seconds

Navigating the true cost of manufacturing parts often presents a significant challenge. This Xometry video tackles that uncertainty head-on, providing a remarkably clear look at how competitive pricing is instantly calculated by addressing critical factors like technology, material, finish, and inspection.

The seamless visuals function as a concise Software Tutorial Video, efficiently illustrating the transparent engine that drives quick quotes. Its inspiring to see complex variables simplified, enabling instant cost comparison and eliminating frustrating wait times. This transparent demonstration builds trust and makes decision-making faster for big ideas.

What We Can Learn

Use animation to simplify complex processes increasing viewer understanding by up to 95 percent.


30. YEXT Technical Explainer Video

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Duration : 24 seconds

The digital ground is shifting, fundamentally altering how brands connect with customers online. This technical explainer video skillfully maps this new territory, showing how AI and fragmented platforms mean businesses must look beyond traditional search to maintain crucial visibility and engagement.

Navigating this complex landscape demands actionable intelligence. The video powerfully introduces Scout as the crucial AI search agent, designed to illuminate where your brand stands and provide essential competitive insight. It highlights the critical need for data to forge winning strategies in the modern digital age, inspiring viewers to seize control.

What We Can Learn

Visualizing how science serves nature powerfully communicates your unique value proposition.


FAQ

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How can a short instructional video improve product understanding?

Instructional videos condense complex information into engaging narratives, enhancing product understanding and user adoption.

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What makes an effective instructional video?

Effective instructional videos seamlessly blend clear visuals, concise narration, and a structured narrative for efficient, memorable learning.

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How should I structure my instructional video's narrative?

Structure instructional video narratives with a clear beginning, middle, and end, guiding viewers from introduction to key takeaways and a call to action.

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Best practices for visuals/animation in instructional videos?

Employ high-quality animations, diagrams, and close-ups to highlight key features and processes, maintaining visual consistency and avoiding clutter.

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How can I tailor instructional videos to my audience?

Tailor instructional videos to the audience's knowledge, skills, and preferences, using relatable language and visuals.

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Common mistakes to avoid in instructional videos?

Avoid jargon, excessive length, and poor audio/visual quality. Prioritize conciseness, engagement, and learner focus.

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How to maintain viewer engagement in instructional videos?

Maintain engagement with dynamic visuals, varied pacing, interactive elements, and quizzes to reinforce learning.

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Strategies for shareable instructional videos?

Optimize instructional videos for shareability on social media with compelling titles, thumbnails, and cross-platform promotion.

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How can I leverage existing content for instructional videos?

Repurpose existing content (blog posts, presentations, manuals) into concise instructional videos for wider reach and engagement.

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Key considerations when choosing a video production team for instructional content?

Select a video production team based on instructional video experience, portfolio, client testimonials, and communication process. Turnaround times typically range from 3-8 weeks, with pricing from USD 1000-6000 depending on complexity.

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How to use video for effective onboarding?

Create short, engaging videos introducing company culture, roles, and key processes for effective onboarding.

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Best practices: voiceover/music in instructional videos?

Use clear, professional voiceovers and complementary background music, ensuring proper audio mixing and balance.

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How to include a compelling call to action in my instructional video?

Include a compelling call to action by clearly outlining desired viewer actions (website visits, downloads, contact).

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Innovative approaches to instructional video creation?

Innovate with interactive videos, gamified tutorials, and personalized learning paths for engaging instructional experiences.

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How to measure instructional video success?

Measure video success by tracking viewership, engagement, completion rates, and viewer feedback to identify improvement areas.



How Learning Science Boosts Explainer Video Effectiveness


Making videos stick requires more than just good visuals or a clear script. It involves understanding how our brains actually learn. By applying principles from cognitive science instructional design video creators significantly boost effectiveness. Learners only have limited working memory capacity meaning they can only process so much new information simultaneously. Great videos manage this by carefully controlling the flow presenting minimal essential details any given moment avoiding overwhelm.

Successful videos also align with how people process multimedia. Pairing relevant visuals directly with narration is powerful because it distributes the cognitive load across different processing channels auditory visual maximizing comprehension retention. Removing extraneous information visual or auditory clutter adhering the Coherence Principle reduces distractions allows viewers focus core message. Think of it as decluttering brain allowing room process what truly matters.

Active engagement transforms passive viewing into meaningful learning. Videos incorporating brief interactive elements questions or self-checks prompt viewers actively retrieve information strengthening memory traces. Placing learning within realistic scenarios or problem solving contexts provides crucial relevance helps learners see practical application makes abstract concepts more concrete. Leveraging these insights from learning science ensures your Instructional Explainer Video doesnt just show information it helps viewers truly understand remember apply it.

  • Using visual cues like highlights arrows onscreen guides viewers attention directs focus critical elements preventing confusion complex visuals interfaces.

  • Animation excels visualizing processes concepts invisible real world breaking down abstract ideas into understandable components clarifying complexity like internal mechanisms systems.

  • Maintaining consistent visual style terminology throughout single video or entire series builds familiarity reinforces credibility reduces cognitive friction viewers process information smoother more efficiently.

  • Synchronizing narration pace visuals precisely avoids cognitive overload ensures learners sufficient time process onscreen information builds confidence understanding each step especially procedural content.

  • Why Advids for Instructional Explainer Video?


    At Advids, we create high-quality, original Instructional Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

    Why Choose Advids?

    Experience & Expertise: With 12+ years and over 3400 successful projects under our belt, we understand what makes an Instructional Explainer Video truly effective. We've completed over 320 Instructional Explainer Videos specifically.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
    Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    Our Instructional Explainer Video Process:

    Customized Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other type of Instructional Explainer Video, to perfectly match your brand, style, and target audience.
    Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
    Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
    Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Instructional Explainer Videos.


    Ready to unlock the potential of Instructional Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Instructional Explainer Video?


    An instructional explainer video is a visual tool that breaks down complex information into easily digestible segments, making it easier for viewers to understand and retain knowledge. These videos are often used to teach new skills, explain processes, or introduce new concepts.

    Instructional explainer videos are versatile and can be used in a variety of settings, including corporate training, educational institutions, and online learning platforms. They can be used to explain complex technical processes, introduce new software features, or teach new skills to employees or students.


    What do top Instructional Explainer Videos have in common?


    Mastering instructional explainer videos requires a strategic approach to content and design.

    Clear Objective: Focus on a single, measurable learning outcome. Prioritize impact over length.

    • Target Audience: Deeply understand viewer needs and tailor the content accordingly. Personalize the experience.
    • Compelling Narrative: craft a story that resonates emotionally and logically. Use relatable examples.
    • Visual Roadmap: Use a storyboard to ensure visual consistency and pacing. Plan for visual impact.
    • Step-by-Step Process: Break down complex tasks into easily digestible steps. Provide clear visuals.
    • Engaging Visuals: Use high-quality visuals that are both informative and aesthetically pleasing. Maintain visual consistency.
    • Concise Language: Use short sentences and simple vocabulary. Avoid jargon.
    • Key Point Reinforcement: Use on-screen text strategically to highlight key takeaways. Keep it concise.
    • Problem/Solution Approach: Clearly define the problem and present a compelling solution. Show, don't just tell.
    • Actionable Call to Action: Make the next step clear and easy for the viewer to take. Provide clear instructions.


    What makes Instructional Explainer Video effective?


    Measurable learning objectives, defined upfront, drive focused content creation and quantifiable results. Visual elements, such as custom animations and screen recordings, directly illustrating the learning objective, maximize engagement and knowledge transfer. A compelling narrative arc, with a distinct beginning, middle, and end, ensures viewer engagement and comprehension.

    Employing clear, concise language, free of jargon, ensures broad accessibility and understanding. Maintaining a consistent visual style and branding throughout reinforces key messages and strengthens brand recognition. Modular content design, breaking complex concepts into digestible segments, optimizes learning retention and allows for flexible consumption.

    Strategic calls to action, prompting specific viewer engagement, guide continued learning and drive desired outcomes. Data-driven analysis of KPIs, including completion rates and engagement metrics, informs iterative improvements and content optimization. A professional voiceover, carefully chosen to match the tone and style of the video, enhances credibility and engagement.


    How long should your Instructional Explainer Video be?


    Mastering instructional explainer video length hinges on aligning video type, content complexity, and target audience engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core message?
    • Who's the intended viewer?
    • How many steps need showing?
    • What's the animation style?
    • Which platform will host it?
    • Does the style suit the message?
    • What's the desired impact?

    Instructional explainer video length guide

    Instructional Explainer TypesVideo LengthUse CaseFunnel
    Animated Whiteboard60-90 secondsIdeal for complex processes, broken down visually step-by-step, using hand-drawn style for a personal touch, boosting engagement.Awareness
    Kinetic Typography30-60 secondsPerfect for concise messaging, highlighting key takeaways, using impactful text animations, creating a memorable experience.Consideration
    Screen Recording45-75 secondsBest for software tutorials, demonstrating features, using clear on-screen annotations, focusing on user experience.Conversion
    2D Animation45-90 secondsSuits explaining abstract concepts, showcasing product features, using vibrant visuals, enhancing understanding through storytelling. Multiple styles possible (flat, illustrative).Decision
    Motion Graphics15-45 secondsExcellent for short, impactful messages, highlighting key benefits, using dynamic visuals, creating a professional and modern feel.Action


    How to create Instructional Explainer videos?


    Mastering instructional explainer videos requires a strategic approach that prioritizes clear communication and audience engagement. Crafting compelling narratives that seamlessly integrate visual elements and concise explanations is key to impactful learning.

    * Audience Definition - Deep audience understanding ensures relevant content and messaging.

    • Learning Objectives - Clear objectives guide content creation and measure video effectiveness.
    • Script Development - A well-written script is crucial for clear communication and engagement.
    • Storyboard Creation - Visual planning ensures a cohesive narrative and optimized pacing.
    • Visual Style Selection - Consistent visual style reinforces branding and enhances memorability.
    • Narration Recording - A professional voiceover improves comprehension and viewer retention.
    • Screen Recording - High-quality screen recordings showcase UI functionality effectively.
    • Animation Creation - Strategic animation clarifies complex steps and boosts viewer engagement.
    • Video Editing - Precise editing ensures a polished, professional look and feel, improving comprehension.
    • Final Review - A final review guarantees accuracy, consistency, and a high-quality final product.


    The Benefits of Using Data Visualization in Explainer Videos


    Let's talk about making data sing! We've covered the essentials of explainer videos, but now it's time to supercharge them with the power of data visualization. Think of it as transforming dry facts and figures into vibrant, engaging stories that resonate with viewers. Remember those confusing medical jargon-filled explanations? Imagine replacing them with clear, concise medical explainer video examples that use animation to break down complex biological processes. That's the magic of data visualization.

    Data visualization isn't just about pretty pictures; it's about making information stick. It's about transforming complex data sets into easily digestible visuals, boosting comprehension and retention. Instead of just telling viewers about a product's features, show them! High-quality product demo videos examples often use screen recordings and motion graphics to demonstrate functionality in a way that's both informative and engaging. Need to explain a complicated process? Instructional animation examples can visualize each step, making it easier for viewers to follow along and remember key takeaways. Top explainer video examples for business often leverage kinetic typography and vibrant visuals to highlight key benefits and maintain viewer interest.

    • Clarity & Engagement: Data visualization simplifies complex information, making it easier for viewers to grasp key insights and stay engaged.
    • Memorable Storytelling: Visuals enhance storytelling by illustrating key points, trends, and comparisons, creating a more memorable learning experience.
    • Credibility & Emotion: Visualizing data adds a layer of authority and trustworthiness, while also allowing for a stronger emotional connection with the audience.
    • Accessibility & Brand Consistency: Design visuals with accessibility in mind, ensuring clarity for all viewers, while maintaining brand consistency through color palettes and style.

    By strategically incorporating data visualization, we can transform explainer videos from informative to truly impactful, leaving a lasting impression on our audience.


    Measuring the ROI of Explainer Videos


    Let's talk about measuring the success of our explainer videos. We've seen inspiring examples, now let's learn how to track their impact and prove their worth. Think of it like this: we're not just creating videos; we're investing in a powerful tool to boost our business. Measuring ROI isn't about vanity metrics; it's about understanding what works, what doesn't, and how to get the most bang for our buck.

    Measuring ROI is about connecting the dots between video views and business outcomes. For software companies, strong explainer video examples for software can significantly boost trial sign-ups and reduce customer support costs, directly impacting ROI. In the fast-paced world of technology, explainer video examples for technology can be crucial for showcasing complex features and driving adoption, contributing to a positive ROI.

    • Track Key Metrics: Focus on metrics aligned with our goals. Website traffic, leads, sales – what matters most to us?
    • Analyze Viewer Behavior: Dive deeper than just views. How long are people watching? Where are they dropping off? These insights help us refine our content.
    • A/B Test for Optimization: Experiment with different versions. A small tweak to the call to action or visuals can make a big difference. educational videos examples can benefit from A/B testing different teaching styles.
    • Don't Forget Qualitative Data: Numbers tell part of the story, but feedback from viewers adds valuable context. What resonated with them? What could be improved?

    By combining data-driven insights with viewer feedback, we can fine-tune our explainer video strategy and maximize our return on investment. Effective onboarding videos examples can streamline the onboarding process, improve customer retention, and ultimately contribute to a higher ROI.


    Creating a Compelling Narrative for Your Explainer Video


    We've covered the technicalities, but now comes the heart of it all: crafting a narrative that truly resonates. Let's explore how to make your explainer videos captivating and memorable. Think of your video as a mini-movie, with a beginning, middle, and end. It's about taking your audience on a journey, not just presenting information.

    Remember, a compelling narrative is more than just stringing together facts. It's about connecting with your viewers on an emotional level, making them care about your message. This is where understanding your audience becomes crucial. Are you creating financial explainer video examples for investors? Or perhaps service explainer videos examples targeting busy professionals? Tailor your story to their specific needs and pain points.

    • Understand Your Audience: Dive deep into your target audience. What are their motivations, challenges, and aspirations? For explainer video examples for SaaS, consider the user's technical proficiency.
    • Craft a Clear Message: Distill your message into a concise, impactful statement. What's the one key takeaway you want viewers to remember?
    • Show, Don't Tell: Visuals are your storytelling allies. Use them to illustrate complex concepts, showcase product features, and evoke emotions.
    • Structure for Success: Follow a logical flow. Present the problem, offer your solution, and highlight the benefits.

    We've explored how to craft a compelling narrative that resonates with your audience. By understanding your viewers, crafting a clear message, showing rather than telling, and structuring your story effectively, you can create explainer videos that truly captivate and inform.


    Optimizing Explainer Videos for Different Platforms


    Creating compelling explainer videos is just the first step. We also need to ensure they reach the right audience on the right platform. Let's explore how to optimize our videos for different online environments, maximizing their impact and engagement. Think about how a short explainer video example might perform differently on TikTok versus YouTube. This understanding is key to effective platform optimization.

    We've already discussed core elements like narrative and visuals. Now, let's tailor those elements for specific platforms. Consider factors like audience demographics, preferred video lengths, and technical requirements. For instance, instructional explainer video examples healthcare might find a better home on professional platforms like LinkedIn, while knowledge-sharing videos examples could thrive on YouTube.

    • Platform Nuances: Research each platform's audience and best practices. A video optimized for Instagram might not perform well on LinkedIn.
    • Visual Optimization: Adapt aspect ratios and resolutions for optimal viewing on different devices. Prioritize mobile viewing, as it's increasingly dominant.
    • Engagement Features: Leverage platform-specific features like interactive elements, captions, and calls to action. training videos examples can benefit from interactive quizzes on learning platforms.
    • Promotion and Tracking: Optimize for platform-specific search engines and track key metrics to measure performance. Cross-promote content across multiple platforms to expand reach.

    By understanding these platform-specific nuances, we can ensure our videos resonate with the intended audience, achieving our communication and business goals.


    Using Explainer Videos to Improve Customer Onboarding


    Let's face it, traditional onboarding can be a snoozefest. Lengthy manuals, confusing tutorials – who has time for that? We've already seen how explainer videos can be powerful communication tools. Now, let's explore how they can transform your customer onboarding, turning a tedious process into an engaging experience. By leveraging the power of video, we can create a welcoming and informative first impression, setting new users up for success and boosting product adoption.

    Think about welcoming new users with captivating animated explainer video examples that showcase your product's value proposition in a fun and engaging way. This immediately grabs their attention and sets a positive tone for their onboarding journey. Instead of overwhelming users with information, we can guide them through key features and benefits with concise screen recordings, demonstrating functionality in a clear and digestible format.

    Later in the onboarding process, consider using sales explainer video examples to subtly introduce premium features and their benefits, encouraging upgrades and maximizing customer lifetime value. Remember, data visualization isn't just for reports. Incorporating it into your onboarding videos can make complex information more engaging and memorable.

    • Break down complex setup procedures or software integrations with process explainer videos examples, ensuring users feel confident and capable from the start.
    • Personalize the onboarding experience with targeted videos based on user segments, addressing specific needs and pain points.
    • Create a series of short, focused videos covering specific onboarding stages, making the learning process more manageable and less overwhelming.
    • Offer multilingual videos to cater to a global audience, demonstrating your commitment to inclusivity and expanding your reach.

    By implementing these strategies, we can transform customer onboarding from a necessary chore into a delightful experience, fostering user engagement, boosting product adoption, and ultimately driving business growth.


    How instructional explainer video examples are curated?


    We dove deep into instructional explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic instructional explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Pedagogical Soundness Evaluating the clarity, accuracy, and effectiveness of the instructional content.
    7.Learning Objectives Determining if the video clearly achieves its stated learning outcomes.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Instructional explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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