Lights, camera, action for your marketing strategy! Ever feel like you're shouting into the void? A picture is worth a thousand words, and a video? Well, let's just say our brains process visuals at lightning speed, 60,000 times faster than text. Explaining complex ideas simply is a marketer's Everest, but instructional explainer videos are your Sherpas. They transform brain fog into crystal-clear understanding and skyrocket engagement. Video isn't just the future; it's now. Just how big is it? Let's dive into the numbers.
- Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025.
- 68% of marketers believe video marketing gives them more ROI than Google Ads.
- 61% of companies point to time and bandwidth as their biggest hurdles for video creation.
These stats reveal a powerful truth: video is king, but creating it efficiently is a major pain point. Instructional Explainer Videos offer a targeted solution, maximizing impact while minimizing production headaches. Let's dive in and explore 30 Attention-grabbing Instructional Explainer Video examples to unlock actionable strategies and ignite your video marketing success.
1. Citrix Minimal Instructional Explainer Video
Duration : 2 minutes and 11 seconds
This Instructional Explainer Video masterfully conveys the need for robust security in today's evolving IT landscape. Citrix's presentation of Zero Trust feels refreshingly non-promotional. Instead, it opts for an engaging narrative, skillfully using visual metaphors like a wolf in sheep's clothing, to underscore the limitations of traditional security models.Â
The video is a lesson in compelling storytelling with its minimal design, vibrant color palette, and effective iconography, all working in harmony. This allows viewers to quickly grasp the essence of Zero Trust, making complex concepts easily digestible. The seamless blend of 2D and 3D elements, particularly the rotating globe transitioning to a security dial, adds a layer of sophistication. It's a shining example of how complex topics can be made accessible and engaging, sparking interest and consideration.
2. Robert Koch Informative Explainer Video
Duration : 3 minutes and 15 seconds
Robert Koch Institute’s instructional explainer video is a masterful demonstration of how to communicate complex scientific concepts effectively. The video tackles the challenging topic of infectious disease outbreaks, offering a clear and concise explanation of Integrated Genomic Surveillance (IGS) as a vital solution. It starts with a relatable scenario of a hospital struggling to contain an outbreak, immediately capturing the viewer's attention.
The subsequent explanation of the IGS process is brilliantly executed, using clean 2D animation and engaging 3D isometric visuals. The narrative progresses seamlessly, taking the viewer on a journey from initial confusion to the triumphant resolution of the outbreak, thanks to IGS. The video’s success lies in its ability to transform potentially dry scientific information into a captivating narrative, making it a powerful example for those looking to create compelling explainer videos.
3. Capital One Minimal Instructional Video
Duration : 1 minute and 38 seconds
Need a smart way to show your service's process? This Capital One Business Instructional Explainer Video brilliantly simplifies complex bill payment procedures. By using engaging 2D animations, it visually represents how businesses can efficiently manage vendors and earn rewards, removing the need for confusing live-action scenes.
The video's magic lies in its strategic use of visual metaphors, like the forklift and accumulating gift icons. These instantly convey the benefits of optimized cash flow and reward accumulation. This, combined with a clear and friendly voiceover, encourages viewers to start using Capital One Business for their vendor payments.
4. Freshdesk Animated Instructional Explainer Video - Showcase software capabilities subtly
Duration : 1 minute and 10 seconds
Freshdesk Analytics is a powerful tool that helps companies leverage their customer support data. The video is designed to showcase the benefits and features of the analytics platform.
Video Design - The video features a bright and clean design, with a focus on showcasing the user interface of the Freshdesk Analytics platform. The graphics are sharp and modern, and the animation is smooth and engaging. The use of a white background emphasizes the clean interface of the platform. The use of charts and graphs in the video helps to visualize the data being analyzed, which makes it easier for viewers to understand the value of the product. Overall, the video is a good example of a Instructional Explainer Video.
The video effectively communicates the objective of showcasing Freshdesk Analytics. The visual style of the video, which uses a clean and minimalist design, conveys the platform's ease of use and efficiency. The video uses simple animations to highlight the interactive filters and data visualizations that make the platform easy to use. The overall tone of the video is positive and confident.
5. Orange Isometric Animated Explainer Video
Duration : 1 minute and 45 seconds
Orange Cyberdefense is a cybersecurity company that provides a wide range of solutions to protect against sophisticated cyberattacks. This video is designed to showcase the challenges of today's evolving threat landscape, which includes cloud and network security configurations that are increasingly complex to manage and secure.
Video Design - This Instructional Explainer Video uses a clean and modern design with bold colors and simple graphics. The video incorporates several key elements to make it engaging and informative. The animation is isometric, which allows the video to display the key concept of connected security vulnerabilities, across a digital network. The use of bold text and clean graphics make it easy to understand the message.
The video's visual style effectively communicates the objective by highlighting the increasing complexity of cybersecurity threats and Orange's solutions to meet these challenges. The video's tone is informative and engaging. By using simple graphics and animations, the video conveys a sense of urgency and the need for robust cybersecurity solutions to protect against evolving threats. The video successfully highlights the challenges of securing an expanding attack surface and the need for Orange Cyberdefense to protect against cyberattacks.
6. Deloitte
Duration : 1 minute and 56 seconds
Deloitte - Travel Ready app, is designed to help employees travel with confidence, focusing on work approval, travel booking and compliance processes.
Video Design - The video uses a simple visual style, including blue and black, with clean lines and geometric shapes, to guide the viewer through the process. It is a Instructional Explainer Video, that uses animated graphics to illustrate the features and benefits of the Deloitte - Travel Ready app.
The video effectively communicates the app's purpose and benefits through its simple design, with bright colors and clear text. The tone of the video is professional and informative, reflecting the brand's expertise and commitment to helping companies with global travel compliance.
7. Sun Life Informative Animated Video
Duration : 1 minute and 8 seconds
Sun Life is a financial company that helps people meet their retirement income needs. This video is designed to explain how a life annuity can convert savings into guaranteed income payments for life.
Video Design - The video is a simple yet effective Instructional Explainer Video. It uses bright colors and a modern, minimalist design. The graphics are clear and easy to understand. The video uses animation to illustrate the concept of an annuity, a piggy bank is shown at the beginning with a check being inserted into it, to convey the idea of savings. Then, a calendar is shown as the animation depicts a consistent payment schedule throughout the retirement years. Finally, a calculator is shown, to explain the key factors that determine the payment amount, which are savings, interest rates, and life expectancy. This video style is perfect for explaining financial concepts in a way that is engaging and easy to understand.
The use of animation helps to bring the information to life, and the simple design makes it easy to follow along. The video ends with a question that reinforces the key concept of how a life annuity works. The video is designed to pique viewer interest and encourage them to explore the information further, and ultimately to learn more about how an annuity can provide them with the financial security that they need in retirement.
8. Google 2D Instructional Explainer Video - Showcase features intuitively
Duration : 1 minute and 12 seconds
This instructional video guides business owners on creating and managing their Google business profiles, enabling them to enhance their online presence and connect with customers effectively. By following the video's instructions, businesses can establish a strong digital footprint and leverage the benefits of Google maps and search. This can be a great benefits explainer video for your product.
The video's design style effectively complements its purpose as an explainer. The clean and minimalist aesthetic, characterized by ample white space and simple geometric shapes, ensures that viewers' attention remains focused on the core message. The use of vibrant colors for key elements, such as the google logo and interactive buttons, adds visual interest and guides users through the process. The animation is smooth and intuitive, further enhancing the user experience and making it easy to follow the steps involved in creating and managing a google business profile. This is a great example of a Instructional Explainer Video.
In conclusion, the video's design style successfully balances aesthetics with functionality, creating an engaging and informative experience for viewers. The clear visuals, concise instructions, and intuitive animation work together to effectively demonstrate the value and process of utilizing google business profiles for business growth and customer engagement.
9. Credit Karma
Duration : 55 seconds
Credit Karma works with Equifax and TransUnion to provide users with free credit reports, aiming to empower users to monitor and manage their credit health.
Video Design - This Instructional Explainer Video effectively uses bright colors, simplified shapes, and playful animations to convey complex information about credit reports. Visual elements like the keyhole, truck, and treasure chest engage viewers by adding humor while illustrating the importance of understanding credit. The use of simple graphics helps break down the concept of credit reporting.
The video's visual style is simple but highly effective. By using a colorful, bright design, the video has a lighthearted tone that makes it engaging for a wider audience, while the visuals successfully communicate the importance of credit reports. The video utilizes a positive and encouraging tone to make the subject of credit more accessible, which helps to demystify the process and encourages viewers to take action.
10. Cegid Animated Explainer Video
Duration : 2 minutes and 40 seconds
Cegid offers software solutions for the retail industry. The video is designed to help retailers learn and use their software more effectively.
Video Design - This is an Instructional Explainer Video, featuring simple yet colorful graphics and animated characters in a professional business context. The design is clean and minimalist, with a bold blue background and contrasting white and red elements.
This video style provides a lighthearted and engaging way to communicate complex information to the target audience. It shows how the software can be used by retail businesses, and the cartoon visuals make the learning process less intimidating. The use of animation helps to keep viewers engaged, while the simple and clean design reinforces a professional and trustworthy tone.
11. Elaad Simple Instructional Explainer Video - Build awareness subtly
Duration : 2 minutes and 10 seconds
Elaad researches and tests smart and sustainable charging solutions for electric vehicles. This video introduces the idea of Smart Charging.
Video Design - The video is an Instructional Explainer Video that uses bright, colorful, flat graphics. These graphics illustrate a progression of how everyday objects have become smarter and easier to use. The video uses a grid layout to visually showcase each step of the smart technology revolution, which is a common technique used in Instructional Explainer Videos.
The video uses a light, upbeat tone, and illustrates the benefits of Smart Charging through simple animations of everyday objects that have become smarter. The video's design is meant to be approachable, relatable, and engaging for a broad audience. It emphasizes the ease and convenience of Smart Charging for electric vehicles. The bright and cheerful graphics help convey the message of a positive and exciting future for electric vehicle charging.
12. Codility
Duration : 1 minute and 2 seconds
Codility is a recruitment platform that helps engineering teams build by providing a solution for hiring and retaining engineers. This video is designed to introduce Codility's online coding challenge, a platform that allows companies to reach and engage with top developers.
Video Design - This Instructional Explainer Video uses an animated style with various visual elements, like the use of bright colors and simple shapes. It features a modern and clean interface and uses an easy-to-follow design. The graphics are of high quality, which helps to further establish the professionalism of the brand.
The visual style of this video effectively communicates the product's ability to connect with a global audience. The design is vibrant and dynamic, and the use of bright colors effectively appeals to a wide audience. The video simple animation style complements the tone, which is upbeat and positive. This makes the platform seem approachable for both developers and employers.
13. Uber
Duration : 2 minutes and 32 seconds
Uber is collaborating with NO MORE to create a safer community by preventing sexual assault. This video is designed to inform millions of riders and drivers, making their communities safer.
Video Design - This video utilizes a clean and modern visual design, showcasing an Instructional Explainer Video style, with animated graphic elements and bright blue backgrounds. The video uses simple, bold visuals, and text that is easy to read, demonstrating the use of technology in a user-friendly and accessible way, explaining the value and benefits of the partnership.
The video's visual style effectively communicates the objective of creating a safer environment, through clear and concise communication. Vibrant colors and simple animation establish a positive and trustworthy tone. The clean, modern visual style attracts attention and conveys a message of security and reliability, allowing viewers to understand the value of the partnership.
14. Diligent
Duration : 1 minute and 53 seconds
Diligent Community is a solution for public education boards, simplifying the meeting management process. The video is designed to show the challenges of managing board materials manually and how Diligent Community solves these problems.
Video Design - The video uses animated graphics to illustrate the chaos of manual governance. Simple shapes and colors communicate the problem clearly, creating a sense of urgency and frustration, building empathy for the target audience. This simple style, and bright bold colors, make it a good Instructional Explainer Video.
The visual style effectively communicates the objective, which is to showcase the need for a better way to manage board meetings. The video narrative uses humor and exaggeration to illustrate the pain points associated with manual processes, creating a lighthearted and relatable tone. The animation is a perfect example of how to use visual design to drive a video goal, while maintaining an engaging and humorous tone.
15. Accenture
Duration : 1 minute and 1 second
Accenture provides a video that introduces the concept of Natural Language Processing. The video is designed to inform viewers about the core ideas of NLP and how it functions.
Video Design - The video utilizes an animated isometric style. This style incorporates flat, geometric shapes to represent people, objects, and settings within a 3D environment. Using bright colors, the video enhances the visual appeal and draws attention to key elements like the computer and the people involved. The use of graphic elements creates an App Explainer Video. This visual style helps explain technical concepts, making them easier to understand for a wider audience.
The visual style of the video effectively conveys the objective of explaining NLP. The use of simple and clear graphics focuses viewers on the core concept. The narrative of the video explains the process through which machines can comprehend and process human language. The video uses an informative tone, making the complex topic accessible to everyone.
16. Panduit
Duration : 1 minute and 29 seconds
Panduit is a software solution provider that aims to keep your computer safe and secure by managing software updates. The video is designed to highlight the risks associated with outdated software and promote Panduit as a solution for staying protected.
Video Design - This is a Product Benefits Explainer Video that uses bright, bold colors and simple animation to highlight the key information. The text is large and easy to read, and the use of icons helps to make the video more engaging. The video uses data-driven graphics to showcase the statistics and facts about software vulnerabilities. The simple animation style and the use of playful graphics makes this a good Product Benefits Explainer Video.
Panduit's video uses a playful and informative tone to explain the importance of software updates and how their product can help with this. The graphics and animation style create a sense of urgency and highlight the need for secure software. This overall approach allows the video to clearly communicate the benefits of using their product and drives the viewers to learn more.
17. CyberArk
Duration : 1 minute and 52 seconds
CyberArk Endpoint Privilege Manager streamlines and automates end user privilege elevation requests. This video is designed to highlight the integration of CyberArk Endpoint Privilege Manager and ServiceNow, demonstrating how it enhances security measures and operational efficiency.
Video Design - The video uses a minimal design style. Simple flat illustrations with a vibrant color palette convey the message effectively. It incorporates a smooth animation style with a clean visual layout, making it a good Demo Explainer Video and appealing to a broader audience. The design helps communicate the ease of use and integration of the products.
The integration is demonstrated through a series of animated visuals, visually showing how the process works. The video's visuals emphasize the key benefits of this integration, including the ability to streamline workflows and improve security. The tone is informative and professional, ensuring viewers understand the value of this solution.
18. Chainalysis
Duration : 1 minute and 13 seconds
Chainalysis helps businesses and governments make sense of blockchain data. This video is designed to provide a glimpse into how Chainalysis connects data to real-world interactions.
Video Design - The video uses a minimalistic design with a dark background and white outlines. The white outlines create a clear visual contrast, making the icons and text easy to read. The use of bold colors for the icons and text draws the viewer's attention to the important information. The animation is smooth, adding a sense of professionalism. This video follows the Short Teaser Explainer Video concept.
The design concept is very clean and minimalistic, but it is still impactful. The choice of colors, font, and animation, all add to the professionalism and trustworthiness of the brand. The simple, yet powerful message is delivered through the use of iconography, text and visuals, making the video engaging and interesting to watch. The use of icons related to blockchain, such as the Bitcoin and Ethereum symbols, helps to quickly communicate the topic of the video to the target audience. This video style is well-suited for explaining complex topics in a concise manner.
19. Malaysia Airlines
Duration : 1 minute and 1 second
Malaysia Airlines is a leading airline focused on passenger safety, which is highlighted in this video. The video is designed to showcase the safety and health measures that the airline has put in place to ensure a safe travel experience.
Video Design - The video utilizes an Instructional Explainer Video format. The choice of animation allows for a lighthearted and engaging approach while focusing on important details. The visuals are bright and vibrant, using a papercraft style which highlights the safety procedures that are implemented at Kuala Lumpur International Airport. This makes the video easy to understand and appeals to a broader audience.
The papercraft animation style emphasizes the clean and hygienic nature of the safety measures being taken. It effectively communicates a sense of order and control, enhancing the overall feeling of safety. The video effectively uses a combination of vibrant colors and clear graphics to draw attention to the various safety protocols, including face mask usage, social distancing, and thorough cleaning and disinfection procedures. This combination, in turn, reassures travelers and emphasizes the airline's commitment to passenger well-being. The video's tone is reassuring and positive, emphasizing the safety measures taken to ensure a pleasant and safe travel experience for passengers. This approach works well in promoting the airline's brand, highlighting its focus on passenger safety and its dedication to providing a confident travel experience.
20. NICE
Duration : 32 seconds
NICE is a workforce management solution. This video explains how True to Interval Analytics helps improve forecasted staff requirements and boost efficiency.
Video Design - The video uses minimal animation, focusing on graphics and text to illustrate the key concept of True to Interval. It's a good example of an Instructional Explainer Video. The use of dark backgrounds, a clean, minimal design, and a subtle color palette creates a sense of calm and professionalism. These elements make the video visually engaging and help the viewer understand the benefits of the product easily.
The video uses the narrative to highlight how the product works, by analyzing how interactions occur in specific time intervals. The tone of the video is informative and professional. The visual style of the video is simple yet effective, using a clean grid design and minimalist graphic elements that drive the goal of explaining the value of True to Interval Analytics. The video's simple design and use of straightforward language make it easy to understand and appeal to a broad audience of professionals who might be looking for ways to improve their workforce management.
21. 360Learning
Duration : 1 minute and 19 seconds
360Learning is a platform that helps businesses organize and launch training projects by facilitating collaboration between stakeholders. This video is designed to showcase the challenges companies face when trying to manage internal experts, and how 360Learning can provide a solution.
Instructional Explainer Video - This video uses a minimalist design style, focusing on simple visuals and animation. Bold colors and a contrasting blue background help to make the key messages stand out. The video employs a fast pace, showcasing the solution's functionality using quick cuts and transitions, engaging the viewer's attention by conveying the product's value through visually impactful content.
The video's visual design effectively communicates the objective of the video, which is to show how 360Learning can help businesses avoid the problems associated with coordinating internal experts. The video uses a serious and professional tone, highlighting the challenges companies face and providing a clear and concise solution.
22. Coinbase
Duration : 2 minutes and 0 seconds
Coinbase is a popular platform that helps users buy, sell, and trade cryptocurrency. This video is designed to inform viewers about Bitcoin halving, which is a significant event within the Bitcoin network.
Video Design - The video features a clean and modern visual design. Bold colors, such as blue and yellow, alongside simplistic geometric shapes, make it easy for viewers to understand the concept. The video uses a clear and concise animation style, reminiscent of an Instructional Explainer Video. This style helps viewers easily absorb and retain the key information about Bitcoin halving.
The visual design effectively communicates the concept of Bitcoin halving. By using a simplistic yet effective animation style, the video focuses attention on the narrative and the key information being presented. The graphics and animations use a clear and simple visual language, easily conveying the concept of Bitcoin as digital gold. The video's tone is informative and engaging, offering a clear explanation of Bitcoin halving and its impact.
23. Velo
Duration : 1 minute and 9 seconds
Velo is a blockchain based financial protocol that enables digital credit issuance and borderless asset transfers for businesses, using a smart contract system. This video is designed to introduce and explain the key features of Velo.
Video Design - This Instructional Explainer Video uses high-quality graphics to illustrate the core features, combining elements of a modern, clean, and minimalist style to effectively showcase the capabilities of Velo. The animation is smooth, the color palette is black, gold, and white, which makes the design very elegant. The combination of animation, graphics, and voiceover creates a professional and engaging experience.
The video's visual style and narrative work together to effectively communicate the objective. The use of high-quality animation and clear visuals helps to convey the concept of a complex subject, highlighting the benefits of using Velo. The tone of the video is professional and informative, positioning the brand as a leader in the blockchain financial technology industry.
24. Absorb LMS
Duration : 1 minute and 45 seconds
Absorb LMS is a platform for selling online courses. The video is designed to introduce its features, showcasing its user interface and the benefits of using this tool.
Video Design - This Instructional Explainer Video uses a simple and clean animation style, featuring flat graphics and bright, engaging colors. The video incorporates icons that depict essential features and benefits, such as marketing, delivering, tracking, and getting paid for your training products. This clean design and clear visual language make it a good Instructional Explainer Video, effectively communicating the key functionalities of Absorb LMS.
The animation style and simple graphics, coupled with the video's clear narrative, work together to emphasize Absorb LMS's user-friendly interface and intuitive features. This makes the video appealing to a broad audience, including educators and businesses seeking to launch or manage online courses. The overall tone is informative and positive, inviting viewers to explore and learn more about Absorb LMS.
25. Aircove
Duration : 1 minute and 13 seconds
Aircove is a new Wi-Fi 6 router that includes a built-in VPN. This video is designed to explain the benefits of using Aircove for improved security.
Video Design - The video uses a simple, clean style with a focus on graphics. It starts with a still image of Aircove and then quickly transitions to animated illustrations. The illustrations depict a typical home with devices connected to the network, showcasing the visual design with a color palette of purple, grey, green and white. This is a great example of an Instructional Explainer Video.
The use of animated illustrations simplifies the concept of VPN security by visualizing how Aircove protects your network traffic. The video uses a minimalist approach, focusing on the core concept of online security and the benefits of Aircove. The minimalist style, clean lines, and muted colors help to drive home the feeling of a safe, secure environment. This approach effectively communicates the simplicity and ease of using Aircove while highlighting the benefits of improved online safety.
26. Cytiva
Duration : 1 minute and 11 seconds
Cytiva provides solutions for life science research. This video is designed to promote their online equipment management service.
Video Design - Simple, clean lines are used to create the visuals, bright colors help to keep the animation engaging. Icons for the different equipment illustrate the features of My Equipment.
This Instructional Explainer Video is a great example of how animation can be used to effectively communicate complex information. The animated icons that appear as the features are highlighted, the hand that interacts with the screen are an easy way for viewers to understand how they can use the new platform. The video tone is positive and upbeat, making it clear that Cytiva believes in the value of My Equipment.
27. Veeam
Duration : 1 minute and 57 seconds
Veeam Backup for Microsoft Office 365 is a solution that helps businesses protect their Office 365 data. The video is designed to explain the importance of backing up Office 365 data and how Veeam can help.
Video Design - The video is an Instructional Explainer Video that uses a bright green color scheme, a grid background, and simple 3D illustrations to represent Office 365 data. It is a quick, visually appealing, and easy to understand animated video that highlights the core features of the product. The graphics are modern and clean, with a strong focus on showcasing how Veeam can help mitigate the risk of losing access to Office 365 data.
The visual design of the video effectively communicates the objective of the video. The simple and clear animations make the concept of backing up Office 365 data easy to understand, engaging viewers and holding their attention. The tone of the video is professional but approachable, which resonates with a wide audience.
28. Insight
Duration : 1 minute and 40 seconds
Insight is a company that provides digital innovation solutions for manufacturing. The video is designed to show how manufacturers can leverage new technologies to create a better employee and customer experience, streamline their operations and innovate faster.
Video Design - The video uses a stylized, clean minimalist design. It uses an almost white background, with minimal grey and a light grey for the shadow. The video uses a stylized factory illustration, and a few key technological advancements, such as a transistor, a computer, a mobile phone and a modem.
This Instructional Explainer Video uses simple animations and illustrations that highlight the key advancements in technology. The overall tone of the video is professional and informative. It's easy for the viewers to understand the message and engage with the content.
29. Hotjar
Duration : 57 seconds
Hotjar helps users easily share insights to improve workflows. This video is designed to show how its new feature, Highlights, makes sharing insights easier and more efficient.
Video Design - This Instructional Explainer Video features a clean, minimalist design with a white background and bright colored icons. Simple, flat graphics illustrate the features of Highlights, making it easy for viewers to understand how the feature functions.
The video uses a clear, concise tone, explaining the value proposition of the feature in a straightforward manner. The overall tone of the video is professional, informative, and optimistic, reflecting the value proposition of the feature.
30. American Express
Duration : 1 minute and 21 seconds
This is an instructional explainer video that shows how easy it is to make purchases online. The video starts with a simple animation, which shows the pain point of long checkout processes, and then introduces a new, fast and easy way to make purchases.
Video Design - The video design is very clean and modern. The graphics are bold, flat, and simple, but they are also very engaging and easy to understand. The color scheme is modern and contemporary, with a focus on blue and gray, which helps to communicate that the brand is innovative and trustworthy. The video uses minimal text and animation to emphasize the simple and easy to use nature of the new product.
The video visually communicates the ease and security of the new payment process. The fast animation highlighting the new payment process, helps the viewer understand how simple it is. The minimalist aesthetic, and the clean interface of the product, in the video, communicate the brand's value of providing a seamless and efficient experience. The video is engaging and visually appealing, using bold graphics and clean animations, which make it easy to understand the key benefits of the new payment process. The tone of the video is reassuring and positive. It conveys the message that the new payment process is a solution that helps customers save time and money.
How to plan and optimize Instructional Explainer Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used clear visuals and a compelling narrative to explain a complex medical procedure in an instructional explainer video, leading to a 40% decrease in patient inquiries about the procedure.
Actionable: Use visuals to simplify complex information and enhance understanding.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Meredith Hill. Advids used this approach for an e-commerce client. We created personalized instructional explainer videos for different customer segments, resulting in a 15% increase in conversion rates.
Actionable: Tailor messaging to specific audience segments for maximum impact.
Authenticity and Trust: "People don't buy what you do, they buy why you do it." - Simon Sinek. Advids applied this for a non-profit client. We created an instructional explainer video highlighting their mission and impact, leading to a 25% increase in donations.
Actionable: Communicate your purpose and values to build trust with your audience.
Iterative Improvement: "Done is better than perfect." - Sheryl Sandberg. Advids used this philosophy for a tech startup client. We launched a basic instructional explainer video and gathered user feedback to improve subsequent versions, resulting in a 30% increase in user engagement.
Actionable: Embrace iteration and feedback to continuously improve your content.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids applied this for a manufacturing client. We analyzed user behavior data to optimize the call to action in their instructional explainer video, resulting in a 10% increase in lead generation.
Actionable: Use data to inform creative decisions and maximize results.
Why Advids for Instructional Explainer Video?
At Advids, we create high-quality, original Instructional Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids?
Experience & Expertise: With 12+ years and over 3400 successful projects under our belt, we understand what makes an Instructional Explainer Video truly effective. We've completed over 320 Instructional Explainer Videos specifically.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Our Instructional Explainer Video Process:
Customized Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other type of Instructional Explainer Video, to perfectly match your brand, style, and target audience.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Instructional Explainer Videos.
Ready to unlock the potential of Instructional Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
How instructional explainer video examples are curated?
We dove deep into instructional explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic instructional explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Pedagogical Soundness Evaluating the clarity, accuracy, and effectiveness of the instructional content.
7.Learning Objectives Determining if the video clearly achieves its stated learning outcomes.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, Instructional explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
