Have you ever felt the frustration of trying to explain a complex concept to someone? I am sharing today, in this article, what we've discovered about the power of visual storytelling. Our research shows that instructional explainer videos can bridge the gap between complex ideas and clear understanding, leading to increased engagement and improved retention. We'll explore this further by looking at 30 powerful examples that demonstrate the impact of this approach.
Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025.
68% of marketers believe video marketing gives them more ROI than Google Ads.
61% of companies point to time and bandwidth as their biggest hurdles for video creation.
These stats reveal a powerful truth: video is king, but creating it efficiently is a major pain point. Instructional Explainer Videos offer a targeted solution, maximizing impact while minimizing production headaches. We've curated 30 Powerful Instructional Explainer Video examples that immediately commanded our attention and generated excitement.
The concept of Zero Trust is no longer a futuristic notion it's the backbone of a secure digital future. The video demonstrates this principle through engaging visuals that bring to life the inherent risks of traditional security approaches.
Citrix Zero Trust takes a proactive approach to security, eliminating the assumption of trust and continuously monitoring user identity and actions. This is how it offers the peace of mind needed to navigate the complexities of today's hybrid and cloud environments.
What We Can Learn
Demonstrate peace of mind through positive visuals, inspiring a sense of security.
We admire the sleek isometric animations, employed throughout this Instructional Explainer Video to elucidate the complex processes of disease surveillance. The Robert Koch Instituts branding and light, pleasant color palette evoke trust and confidence. The subtle sound design doesnt distract, enhancing the impact of the message.
A hypothetical E. coli outbreak sets the stage, demonstrating IGS's ability to connect hospitals, labs, and authorities. We love how the video simplifies complex workflows, showcasing data collection, analysis, and identification of the outbreak source. Ultimately, the video underscores the power of collaboration and timely intervention in public health crises, leaving us inspired by the possibilities of data-driven solutions.
What We Can Learn
Illustrate complex processes with clear, simple visuals. viewers will understand easily.
Capital One Business shines in this Instructional Explainer Video, simplifying vendor payments with delightful 2D animation. We appreciate how it addresses the headache of managing diverse bills, offering a solution that integrates rewards and streamlines operations. The clean UI mockup is especially helpful.
The video hooks us with its vibrant colors and engaging narrative. It presents a compelling case for efficiency, showing how Capital One Business connects seamlessly with accounting software. The video also encourages immediate action, prompting viewers to start enjoying the benefits of simplified payments without delay.
What We Can Learn
Animate the UI to show how intuitive your product really is.
4. Freshdesk Software Demo Instructional Explainer Video
We admire how this instructional explainer video showcases the seamless integration of Freshdesk Analytics with interactive filters and Highcharts. The concise messaging clearly communicates the platform's enterprise-grade capabilities, enabling efficient data management and informed business decisions. We love the minimalist aesthetic and smooth transitions that enhance the viewing experience, while the soft color palette adds a touch of sophistication. With its focus on user-friendliness and mobile accessibility, this video effectively highlights the power of Freshdesk Analytics for businesses of all sizes.
The way they demonstrate data visualization is inspiring. The video guides viewers through the platform's features with ease, demonstrating the value proposition for businesses seeking actionable insights. The emphasis on mobile access reinforces the anytime, anywhere availability of critical data, empowering users to stay informed on the go. This video sets a high standard for software demos, showcasing a perfect blend of functionality and visual appeal.
What We Can Learn
Concise messaging and a minimalist design keep viewers focused, leading to better understanding.
The dynamic visuals in this instructional explainer video immediately grab our attention, cleverly using isometric illustrations to portray complex cybersecurity issues that we all face. Orange effectively sets the stage, demonstrating how decentralized processes and rapid digital transformation amplify these challenges. The transformation of the shield from blue to green with a checkmark effectively symbolizes the verification process and assurance of Skybox Security's capabilities. This is a masterful example of conveying technical information in a digestible format, inspiring us to rethink our own video strategies.
What We Can Learn
Craft a visual narrative that resonates, creating a lasting impression.
6. Deloitte Corporate Instructional Explainer Video
In the dynamic world of healthcare, Diaceutics stands out with its insightful instructional explainer video. We love the clean, flat animation style that seamlessly communicates complex concepts like data lakes and patient journeys. The minimalist design and consistent branding, with the prominent blue color scheme, create a visually appealing and professional feel.
The video effectively explains Diaceutics' services, highlighting their impact on ROI and market penetration. It emphasizes the end-to-end nature of their solutions, which helps overcome hurdles in diagnostic testing. The focus on data-driven insights and strategic implementation resonates powerfully with pharmaceutical companies. The compelling call to action encourages viewers to connect with their team.
What We Can Learn
Clearly explain complex topics with simple visuals, boosting viewer understanding.
Sun Life is a financial company that helps people meet their retirement income needs. This video is designed to explain how a life annuity can convert savings into guaranteed income payments for life.
Video Design - The video is a simple yet effective Instructional Explainer Video. It uses bright colors and a modern, minimalist design. The graphics are clear and easy to understand. The video uses animation to illustrate the concept of an annuity, a piggy bank is shown at the beginning with a check being inserted into it, to convey the idea of savings. Then, a calendar is shown as the animation depicts a consistent payment schedule throughout the retirement years. Finally, a calculator is shown, to explain the key factors that determine the payment amount, which are savings, interest rates, and life expectancy. This video style is perfect for explaining financial concepts in a way that is engaging and easy to understand.
The use of animation helps to bring the information to life, and the simple design makes it easy to follow along. The video ends with a question that reinforces the key concept of how a life annuity works. The video is designed to pique viewer interest and encourage them to explore the information further, and ultimately to learn more about how an annuity can provide them with the financial security that they need in retirement.
We love this instructional explainer video for Google's new update! It flawlessly demonstrates how business owners can seamlessly manage their profiles directly within Google Search and Maps. The minimalist aesthetic and smooth transitions create a visually calming experience, drawing our attention to the intuitive UI and clear explanation of features like updating business information, showcasing products and services, and engaging with customers.
The highlight for us? The simplified approach Google takes, allowing businesses to enhance their online presence without navigating complex external apps. This streamlined approach promotes efficiency, letting owners focus on what matters most: connecting with their customers and expanding their reach.
What We Can Learn
Streamline your video's UI. clear steps boost viewer understanding and action.
9. Credit Karma Visual Instructional Explainer Video
We love the way this Credit Karma video transforms something as complex as credit scores into an engaging and digestible narrative. The collage-style animation, paired with vibrant colors and playful transitions, effortlessly guides the viewer through the key features and benefits. The smart use of visual metaphors, like the key unlocking credit reports and the car representing the financial journey, adds depth and memorability.
In less than a minute, we grasp the core message: Credit Karma empowers users to take control of their financial well-being. The concise information delivery, coupled with the upbeat music, makes the process feel less daunting and more achievable. This instructional explainer video showcases how creative visuals and storytelling can elevate a simple product demo into a truly compelling experience.
What We Can Learn
Let your visuals tell the story; this keeps viewers hooked, increasing understanding.
Cegid offers software solutions for the retail industry. The video is designed to help retailers learn and use their software more effectively.
Video Design - This is an Instructional Explainer Video, featuring simple yet colorful graphics and animated characters in a professional business context. The design is clean and minimalist, with a bold blue background and contrasting white and red elements.
This video style provides a lighthearted and engaging way to communicate complex information to the target audience. It shows how the software can be used by retail businesses, and the cartoon visuals make the learning process less intimidating. The use of animation helps to keep viewers engaged, while the simple and clean design reinforces a professional and trustworthy tone.
11. Elaad Simple Instructional Explainer Video - Build awareness subtly
Elaad researches and tests smart and sustainable charging solutions for electric vehicles. This video introduces the idea of Smart Charging.
Video Design - The video is an Instructional Explainer Video that uses bright, colorful, flat graphics. These graphics illustrate a progression of how everyday objects have become smarter and easier to use. The video uses a grid layout to visually showcase each step of the smart technology revolution, which is a common technique used in Instructional Explainer Videos.
The video uses a light, upbeat tone, and illustrates the benefits of Smart Charging through simple animations of everyday objects that have become smarter. The video's design is meant to be approachable, relatable, and engaging for a broad audience. It emphasizes the ease and convenience of Smart Charging for electric vehicles. The bright and cheerful graphics help convey the message of a positive and exciting future for electric vehicle charging.
12. Codility Software Instructional Explainer Video
We admire how this Codility video flawlessly integrates instructional elements with a vibrant design. The use of motion graphics and dynamic transitions showcase the platform's features with impressive clarity, while the bright color palette and upbeat music maintain engagement throughout. The step-by-step demonstration of the online coding challenge, followed by the instant feedback and leaderboard, effectively highlights the platform's seamless user experience. This video serves as a perfect example of how to present complex technical information in a concise and compelling manner.
In just under a minute, Codility successfully communicates the value proposition of its remote tech hiring platform. By addressing the challenge of online campus recruitment, the video immediately resonates with the target audience. We love the way the video seamlessly blends UI demonstrations with social media mockups, showcasing the platform's versatility and its ability to reach a global developer community. The video leaves viewers with a clear understanding of Codility's benefits and encourages them to explore the platform further.
What We Can Learn
Showcase instant feedback; viewers feel the platform's value firsthand.
Uber is collaborating with NO MORE to create a safer community by preventing sexual assault. This video is designed to inform millions of riders and drivers, making their communities safer.
Video Design - This video utilizes a clean and modern visual design, showcasing an Instructional Explainer Video style, with animated graphic elements and bright blue backgrounds. The video uses simple, bold visuals, and text that is easy to read, demonstrating the use of technology in a user-friendly and accessible way, explaining the value and benefits of the partnership.
The video's visual style effectively communicates the objective of creating a safer environment, through clear and concise communication. Vibrant colors and simple animation establish a positive and trustworthy tone. The clean, modern visual style attracts attention and conveys a message of security and reliability, allowing viewers to understand the value of the partnership.
We admire how this explainer video for Diligent Community vividly captures the chaos of traditional board meeting prep€”binders, paper cuts, last-minute changes€”and instantly resonates with those of us whove lived that nightmare. The clever Jenga metaphor is brilliant. It visually represents how easily everything can unravel, a subtle yet powerful critique of inefficient systems.
Diligent Community emerges as the hero, streamlining processes, securing data, and offering intuitive, accessible tools. We love the side-by-side comparisons showing the old way versus the new, effectively highlighting the platform's advantages. The concise, clear messaging reinforces the core benefits, leaving the viewer inspired and ready to explore this modern solution.
What We Can Learn
Concise messaging keeps viewers engaged and ready to learn more.
Accenture provides a video that introduces the concept of Natural Language Processing. The video is designed to inform viewers about the core ideas of NLP and how it functions.
Video Design - The video utilizes an animated isometric style. This style incorporates flat, geometric shapes to represent people, objects, and settings within a 3D environment. Using bright colors, the video enhances the visual appeal and draws attention to key elements like the computer and the people involved. The use of graphic elements creates an App Explainer Video. This visual style helps explain technical concepts, making them easier to understand for a wider audience.
The visual style of the video effectively conveys the objective of explaining NLP. The use of simple and clear graphics focuses viewers on the core concept. The narrative of the video explains the process through which machines can comprehend and process human language. The video uses an informative tone, making the complex topic accessible to everyone.
Panduit is a software solution provider that aims to keep your computer safe and secure by managing software updates. The video is designed to highlight the risks associated with outdated software and promote Panduit as a solution for staying protected.
Video Design - This is a Product Benefits Explainer Video that uses bright, bold colors and simple animation to highlight the key information. The text is large and easy to read, and the use of icons helps to make the video more engaging. The video uses data-driven graphics to showcase the statistics and facts about software vulnerabilities. The simple animation style and the use of playful graphics makes this a good Product Benefits Explainer Video.
Panduit's video uses a playful and informative tone to explain the importance of software updates and how their product can help with this. The graphics and animation style create a sense of urgency and highlight the need for secure software. This overall approach allows the video to clearly communicate the benefits of using their product and drives the viewers to learn more.
CyberArk Endpoint Privilege Manager streamlines and automates end user privilege elevation requests. This video is designed to highlight the integration of CyberArk Endpoint Privilege Manager and ServiceNow, demonstrating how it enhances security measures and operational efficiency.
Video Design - The video uses a minimal design style. Simple flat illustrations with a vibrant color palette convey the message effectively. It incorporates a smooth animation style with a clean visual layout, making it a good Demo Explainer Video and appealing to a broader audience. The design helps communicate the ease of use and integration of the products.
The integration is demonstrated through a series of animated visuals, visually showing how the process works. The video's visuals emphasize the key benefits of this integration, including the ability to streamline workflows and improve security. The tone is informative and professional, ensuring viewers understand the value of this solution.
Chainalysis helps businesses and governments make sense of blockchain data. This video is designed to provide a glimpse into how Chainalysis connects data to real-world interactions.
Video Design - The video uses a minimalistic design with a dark background and white outlines. The white outlines create a clear visual contrast, making the icons and text easy to read. The use of bold colors for the icons and text draws the viewer's attention to the important information. The animation is smooth, adding a sense of professionalism. This video follows the Short Teaser Explainer Video concept.
The design concept is very clean and minimalistic, but it is still impactful. The choice of colors, font, and animation, all add to the professionalism and trustworthiness of the brand. The simple, yet powerful message is delivered through the use of iconography, text and visuals, making the video engaging and interesting to watch. The use of icons related to blockchain, such as the Bitcoin and Ethereum symbols, helps to quickly communicate the topic of the video to the target audience. This video style is well-suited for explaining complex topics in a concise manner.
Malaysia Airlines is a leading airline focused on passenger safety, which is highlighted in this video. The video is designed to showcase the safety and health measures that the airline has put in place to ensure a safe travel experience.
Video Design - The video utilizes an Instructional Explainer Video format. The choice of animation allows for a lighthearted and engaging approach while focusing on important details. The visuals are bright and vibrant, using a papercraft style which highlights the safety procedures that are implemented at Kuala Lumpur International Airport. This makes the video easy to understand and appeals to a broader audience.
The papercraft animation style emphasizes the clean and hygienic nature of the safety measures being taken. It effectively communicates a sense of order and control, enhancing the overall feeling of safety. The video effectively uses a combination of vibrant colors and clear graphics to draw attention to the various safety protocols, including face mask usage, social distancing, and thorough cleaning and disinfection procedures. This combination, in turn, reassures travelers and emphasizes the airline's commitment to passenger well-being. The video's tone is reassuring and positive, emphasizing the safety measures taken to ensure a pleasant and safe travel experience for passengers. This approach works well in promoting the airline's brand, highlighting its focus on passenger safety and its dedication to providing a confident travel experience.
NICE is a workforce management solution. This video explains how True to Interval Analytics helps improve forecasted staff requirements and boost efficiency.
Video Design - The video uses minimal animation, focusing on graphics and text to illustrate the key concept of True to Interval. It's a good example of an Instructional Explainer Video. The use of dark backgrounds, a clean, minimal design, and a subtle color palette creates a sense of calm and professionalism. These elements make the video visually engaging and help the viewer understand the benefits of the product easily.
The video uses the narrative to highlight how the product works, by analyzing how interactions occur in specific time intervals. The tone of the video is informative and professional. The visual style of the video is simple yet effective, using a clean grid design and minimalist graphic elements that drive the goal of explaining the value of True to Interval Analytics. The video's simple design and use of straightforward language make it easy to understand and appeal to a broad audience of professionals who might be looking for ways to improve their workforce management.
360Learning is a platform that helps businesses organize and launch training projects by facilitating collaboration between stakeholders. This video is designed to showcase the challenges companies face when trying to manage internal experts, and how 360Learning can provide a solution.
Instructional Explainer Video - This video uses a minimalist design style, focusing on simple visuals and animation. Bold colors and a contrasting blue background help to make the key messages stand out. The video employs a fast pace, showcasing the solution's functionality using quick cuts and transitions, engaging the viewer's attention by conveying the product's value through visually impactful content.
The video's visual design effectively communicates the objective of the video, which is to show how 360Learning can help businesses avoid the problems associated with coordinating internal experts. The video uses a serious and professional tone, highlighting the challenges companies face and providing a clear and concise solution.
Coinbase is a popular platform that helps users buy, sell, and trade cryptocurrency. This video is designed to inform viewers about Bitcoin halving, which is a significant event within the Bitcoin network.
Video Design - The video features a clean and modern visual design. Bold colors, such as blue and yellow, alongside simplistic geometric shapes, make it easy for viewers to understand the concept. The video uses a clear and concise animation style, reminiscent of an Instructional Explainer Video. This style helps viewers easily absorb and retain the key information about Bitcoin halving.
The visual design effectively communicates the concept of Bitcoin halving. By using a simplistic yet effective animation style, the video focuses attention on the narrative and the key information being presented. The graphics and animations use a clear and simple visual language, easily conveying the concept of Bitcoin as digital gold. The video's tone is informative and engaging, offering a clear explanation of Bitcoin halving and its impact.
Velo is a blockchain based financial protocol that enables digital credit issuance and borderless asset transfers for businesses, using a smart contract system. This video is designed to introduce and explain the key features of Velo.
Video Design - This Instructional Explainer Video uses high-quality graphics to illustrate the core features, combining elements of a modern, clean, and minimalist style to effectively showcase the capabilities of Velo. The animation is smooth, the color palette is black, gold, and white, which makes the design very elegant. The combination of animation, graphics, and voiceover creates a professional and engaging experience.
The video's visual style and narrative work together to effectively communicate the objective. The use of high-quality animation and clear visuals helps to convey the concept of a complex subject, highlighting the benefits of using Velo. The tone of the video is professional and informative, positioning the brand as a leader in the blockchain financial technology industry.
Absorb LMS is a platform for selling online courses. The video is designed to introduce its features, showcasing its user interface and the benefits of using this tool.
Video Design - This Instructional Explainer Video uses a simple and clean animation style, featuring flat graphics and bright, engaging colors. The video incorporates icons that depict essential features and benefits, such as marketing, delivering, tracking, and getting paid for your training products. This clean design and clear visual language make it a good Instructional Explainer Video, effectively communicating the key functionalities of Absorb LMS.
The animation style and simple graphics, coupled with the video's clear narrative, work together to emphasize Absorb LMS's user-friendly interface and intuitive features. This makes the video appealing to a broad audience, including educators and businesses seeking to launch or manage online courses. The overall tone is informative and positive, inviting viewers to explore and learn more about Absorb LMS.
Aircove is a new Wi-Fi 6 router that includes a built-in VPN. This video is designed to explain the benefits of using Aircove for improved security.
Video Design - The video uses a simple, clean style with a focus on graphics. It starts with a still image of Aircove and then quickly transitions to animated illustrations. The illustrations depict a typical home with devices connected to the network, showcasing the visual design with a color palette of purple, grey, green and white. This is a great example of an Instructional Explainer Video.
The use of animated illustrations simplifies the concept of VPN security by visualizing how Aircove protects your network traffic. The video uses a minimalist approach, focusing on the core concept of online security and the benefits of Aircove. The minimalist style, clean lines, and muted colors help to drive home the feeling of a safe, secure environment. This approach effectively communicates the simplicity and ease of using Aircove while highlighting the benefits of improved online safety.
Cytiva provides solutions for life science research. This video is designed to promote their online equipment management service.
Video Design - Simple, clean lines are used to create the visuals, bright colors help to keep the animation engaging. Icons for the different equipment illustrate the features of My Equipment.
This Instructional Explainer Video is a great example of how animation can be used to effectively communicate complex information. The animated icons that appear as the features are highlighted, the hand that interacts with the screen are an easy way for viewers to understand how they can use the new platform. The video tone is positive and upbeat, making it clear that Cytiva believes in the value of My Equipment.
Veeam Backup for Microsoft Office 365 is a solution that helps businesses protect their Office 365 data. The video is designed to explain the importance of backing up Office 365 data and how Veeam can help.
Video Design - The video is an Instructional Explainer Video that uses a bright green color scheme, a grid background, and simple 3D illustrations to represent Office 365 data. It is a quick, visually appealing, and easy to understand animated video that highlights the core features of the product. The graphics are modern and clean, with a strong focus on showcasing how Veeam can help mitigate the risk of losing access to Office 365 data.
The visual design of the video effectively communicates the objective of the video. The simple and clear animations make the concept of backing up Office 365 data easy to understand, engaging viewers and holding their attention. The tone of the video is professional but approachable, which resonates with a wide audience.
Insight is a company that provides digital innovation solutions for manufacturing. The video is designed to show how manufacturers can leverage new technologies to create a better employee and customer experience, streamline their operations and innovate faster.
Video Design - The video uses a stylized, clean minimalist design. It uses an almost white background, with minimal grey and a light grey for the shadow. The video uses a stylized factory illustration, and a few key technological advancements, such as a transistor, a computer, a mobile phone and a modem.
This Instructional Explainer Video uses simple animations and illustrations that highlight the key advancements in technology. The overall tone of the video is professional and informative. It's easy for the viewers to understand the message and engage with the content.
Hotjar helps users easily share insights to improve workflows. This video is designed to show how its new feature, Highlights, makes sharing insights easier and more efficient.
Video Design - This Instructional Explainer Video features a clean, minimalist design with a white background and bright colored icons. Simple, flat graphics illustrate the features of Highlights, making it easy for viewers to understand how the feature functions.
The video uses a clear, concise tone, explaining the value proposition of the feature in a straightforward manner. The overall tone of the video is professional, informative, and optimistic, reflecting the value proposition of the feature.
This is an instructional explainer video that shows how easy it is to make purchases online. The video starts with a simple animation, which shows the pain point of long checkout processes, and then introduces a new, fast and easy way to make purchases.
Video Design - The video design is very clean and modern. The graphics are bold, flat, and simple, but they are also very engaging and easy to understand. The color scheme is modern and contemporary, with a focus on blue and gray, which helps to communicate that the brand is innovative and trustworthy. The video uses minimal text and animation to emphasize the simple and easy to use nature of the new product.
The video visually communicates the ease and security of the new payment process. The fast animation highlighting the new payment process, helps the viewer understand how simple it is. The minimalist aesthetic, and the clean interface of the product, in the video, communicate the brand's value of providing a seamless and efficient experience. The video is engaging and visually appealing, using bold graphics and clean animations, which make it easy to understand the key benefits of the new payment process. The tone of the video is reassuring and positive. It conveys the message that the new payment process is a solution that helps customers save time and money.
FAQ
How can an instructional explainer video help me achieve my specific business goals?
Instructional explainer videos boost understanding, engagement, and conversions, leading to increased brand awareness and sales.
What are the key elements of a successful instructional explainer video?
Successful videos combine a clear message, engaging visuals, concise script, professional voiceover, and a strong call to action.
What are the different styles of instructional explainer videos, and which one is right for my brand?
Styles range from 2D animation and live-action to screencasts and whiteboard videos. The right style depends on your brand, message, and target audience. For example, a software tutorial might benefit from screencasting, while a brand story might use 2D animation.
How can I ensure my instructional explainer video effectively communicates my message to my target audience?
Know your audience, tailor your message, and use clear, concise language. Conduct thorough audience research to understand their needs and preferences.
What are some best practices for scripting an instructional explainer video?
Focus on one key message, use a conversational tone, and keep it brief. Structure your script logically with a beginning, middle, and end.
How can I use existing assets to create my instructional explainer video?
Repurpose existing marketing materials, product demos, or presentations to save time and resources. Ensure existing assets align with the video's style and message.
What is the typical cost range for producing a professional instructional explainer video?
Explainer video costs typically range from $1,000 to $6,000 for a 60-second video, depending on complexity, length, and style.
How can I find a reputable video production company?
Look for experience, a strong portfolio, client testimonials, and clear communication when selecting a video production company.
What is the typical timeline for producing an instructional explainer video?
Typical production timelines range from 3-8 weeks, depending on complexity and revisions.
How can I make my instructional explainer video visually appealing and engaging?
Use high-quality visuals, animation, and graphics to create a dynamic and engaging video. Consider using a professional graphic designer.
How can I use voiceover and music to enhance my instructional explainer video?
Professional voiceover adds clarity and credibility. Music sets the tone and enhances emotional impact. Choose music that complements your message and brand.
How can I adapt successful instructional explainer video examples to fit my brand?
Analyze successful examples, identify key elements, and adapt them to your brand's message and style. Consider what resonates with your target audience.
How can I use an instructional explainer video to simplify complex concepts?
Break down complex ideas into smaller, digestible chunks. Use visuals and animations to illustrate key points. Use metaphors and analogies to simplify complex concepts.
How can I use storytelling to make my instructional explainer video more memorable?
Connect with your audience emotionally through storytelling. Make your video memorable and shareable. Focus on a relatable character or situation.
How can I use an instructional explainer video to build trust and credibility?
Showcase expertise, build trust, and establish credibility through clear explanations and high-quality production. Include testimonials or data to support your claims.
How to plan and optimize Instructional Explainer Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used clear visuals and a compelling narrative to explain a complex medical procedure in an instructional explainer video, leading to a 40% decrease in patient inquiries about the procedure.
Actionable: Use visuals to simplify complex information and enhance understanding.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Meredith Hill. Advids used this approach for an e-commerce client. We created personalized instructional explainer videos for different customer segments, resulting in a 15% increase in conversion rates.
Actionable: Tailor messaging to specific audience segments for maximum impact.
Authenticity and Trust: "People don't buy what you do, they buy why you do it." - Simon Sinek. Advids applied this for a non-profit client. We created an instructional explainer video highlighting their mission and impact, leading to a 25% increase in donations.
Actionable: Communicate your purpose and values to build trust with your audience.
Iterative Improvement: "Done is better than perfect." - Sheryl Sandberg. Advids used this philosophy for a tech startup client. We launched a basic instructional explainer video and gathered user feedback to improve subsequent versions, resulting in a 30% increase in user engagement.
Actionable: Embrace iteration and feedback to continuously improve your content.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids applied this for a manufacturing client. We analyzed user behavior data to optimize the call to action in their instructional explainer video, resulting in a 10% increase in lead generation.
Actionable: Use data to inform creative decisions and maximize results.
Why Advids for Instructional Explainer Video?
At Advids, we create high-quality, original Instructional Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids?
Experience & Expertise: With 12+ years and over 3400 successful projects under our belt, we understand what makes an Instructional Explainer Video truly effective. We've completed over 320 Instructional Explainer Videos specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Our Instructional Explainer Video Process:
Customized Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other type of Instructional Explainer Video, to perfectly match your brand, style, and target audience. Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Instructional Explainer Videos.
Ready to unlock the potential of Instructional Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Instructional Explainer Video?
An instructional explainer video is a visual tool that breaks down complex information into easily digestible segments, making it easier for viewers to understand and retain knowledge. These videos are often used to teach new skills, explain processes, or introduce new concepts.
Instructional explainer videos are versatile and can be used in a variety of settings, including corporate training, educational institutions, and online learning platforms. They can be used to explain complex technical processes, introduce new software features, or teach new skills to employees or students.
What do top Instructional Explainer Videos have in common?
Animated visuals - A captivating way to present information.
Motion graphics - A dynamic approach to illustrating concepts.
Whiteboard animation - A simple yet effective way to explain processes.
2D animation - A versatile style for creating engaging visuals.
3D animation - A realistic way to depict complex objects.
Screen recording - A practical way to demonstrate software features.
Live action - A relatable way to showcase real-world applications.
Stock footage - A cost-effective way to add visual interest.
Mixed media - A creative way to combine different visual styles.
Clear narration - A crucial element for conveying information.
On-screen text - A helpful way to reinforce key points.
Call to action - A clear directive for viewers to take the next step.
What makes Instructional Explainer Video effective?
A captivating approach to creating engaging instructional explainer videos is a combination of visual storytelling and clear communication. These videos are driven by the need to simplify complex information and make it accessible to a wider audience.
Comprehensive methods for creating effective instructional explainer videos involve understanding the target audience, identifying their learning needs, and tailoring the content accordingly. The goal is to create videos that are not only informative but also engaging and memorable, leaving a lasting impact on viewers.
How long should your Instructional Explainer Video be?
A well-structured approach to determining the ideal length for your instructional explainer video is crucial for maximizing its effectiveness. The length should be tailored to the complexity of the information being presented and the attention span of the target audience.
A practical strategy for determining video length involves considering the specific learning objectives, the amount of information to be conveyed, and the desired level of detail. A shorter video might be suitable for introducing a new concept or demonstrating a simple process, while a longer video might be necessary for explaining a complex topic or providing in-depth training.
Pre-production questions
What is the primary objective of the video?
What specific information needs to be conveyed?
What is the target audience's level of understanding?
What is the desired level of detail?
How much time do viewers have to watch the video?
What is the overall tone and style of the video?
What is the budget for the video?
How to create Instructional Explainer videos?
A comprehensive approach to creating instructional explainer videos involves a well-defined process that encompasses planning, production, and post-production stages. The goal is to create videos that are not only informative but also engaging and effective in achieving their intended learning objectives.
A strategic approach to creating instructional explainer videos involves understanding the target audience, identifying their learning needs, and tailoring the content accordingly. The goal is to create videos that are not only informative but also engaging and memorable, leaving a lasting impact on viewers.
Pre-production
Define target audience
Identify learning objectives
Develop a script
Storyboard the video
Choose a visual style
Source music and sound effects
Production
Record narration
Film live-action footage
Create animation
Edit video
Add music and sound effects
Post-production
Add text and graphics
Create a call to action
Optimize for different platforms
Upload and distribute the video
Promote the video
Track video analytics
How instructional explainer video examples are curated?
We dove deep into instructional explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic instructional explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Pedagogical Soundness Evaluating the clarity, accuracy, and effectiveness of the instructional content. 7.Learning Objectives Determining if the video clearly achieves its stated learning outcomes. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Instructional explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
