1. AIMMS Case study video
This animated infographic ad for AIMMS powerfully chronicles BT's journey to optimize its extensive UK supply chain, demystifying complex logistics through compelling visual storytelling. Using a seamless line-art animation, the video meticulously illustrates how BT, facing an outdated network design tool, leveraged AIMMS to transform its operational infrastructure and decision-making, delivering significant efficiencies across its 30-million-customer network.
Why It Stands Out:
Mapping Scale: Unraveling BT's UK-wide Network Challenges: The video's continuous line-art animation captivates by dynamically illustrating BT's vast operational landscape across the UK. It effectively visualizes the inherent complexities of managing 40,000 daily customer orders and supporting 32,000 engineers, establishing the strategic imperative for an advanced, collaborative supply chain solution like AIMMS.
Right-Sizing the Network: Precision in Depot & Workload Management: Through clear geographic network visualization, the animation vividly demonstrates AIMMS's ability to optimize depot locations and numbers. This led to tangible outcomes, including a dramatic reduction in engineer drive times (from over 30 minutes to under 15), rebalancing workloads, and significantly lowering property and transport costs, showcasing unparalleled operational precision.
* Data-Driven Confidence: Informing Strategic Decisions: The case study highlights how AIMMS provides BT with the data to move beyond intuition, empowering faster, more informed decision-making. By applying AIMMS for ongoing network modeling, engineer allocation, and even crafting informed rate cards considering cost-to-serve, BT materially enhances customer engagements and expands its strategic capabilities.